Sommaire
Littérature scientifique sur le sujet « Front of Packaging Nutritional Labels »
Créez une référence correcte selon les styles APA, MLA, Chicago, Harvard et plusieurs autres
Consultez les listes thématiques d’articles de revues, de livres, de thèses, de rapports de conférences et d’autres sources académiques sur le sujet « Front of Packaging Nutritional Labels ».
À côté de chaque source dans la liste de références il y a un bouton « Ajouter à la bibliographie ». Cliquez sur ce bouton, et nous générerons automatiquement la référence bibliographique pour la source choisie selon votre style de citation préféré : APA, MLA, Harvard, Vancouver, Chicago, etc.
Vous pouvez aussi télécharger le texte intégral de la publication scolaire au format pdf et consulter son résumé en ligne lorsque ces informations sont inclues dans les métadonnées.
Articles de revues sur le sujet "Front of Packaging Nutritional Labels"
1
Silveira, Bruna Maria, David Alejandro Gonzalez-Chica et Rossana Pacheco da Costa Proença. « Reporting of trans-fat on labels of Brazilian food products ». Public Health Nutrition 16, no 12 (7 février 2013) : 2146–53. http://dx.doi.org/10.1017/s1368980013000050.
Texte intégralRésumé :
AbstractObjectiveThe present study investigated how trans-fat is reported on the packaging of foods sold in a Brazilian supermarket.DesignThe present descriptive, cross-sectional study analysed the ingredient list, nutrition facts label and claims of no trans-fat on the packaging.SettingA large supermarket in Florianópolis, Brazil.SubjectsAll food products available at the supermarket.ResultsOf the 2327 study products, more than half had components containing trans-fat in the ingredient list, especially hydrogenated vegetable fat and its alternative names. A small percentage of food products reported some trans-fat content on the nutrition facts label and roughly a quarter of the food products claimed to contain no trans-fat on the front of the packaging. There was very low agreement among the trans-fat content reported in the nutrition facts label, claims of no trans-fat made on the packaging and the ingredient list.ConclusionsThere was low agreement among the different ways of reporting trans-fat, suggesting that it is not possible to rely on the nutrition facts label or no trans-fat claims printed on the packaging of Brazilian food products. Hence, the Brazilian legislation on food labels needs to change to improve the reliability of food labels and to help control the trans-fat intake of the population.
2
Méjean, Caroline, Pauline Macouillard, Sandrine Péneau, Serge Hercberg et Katia Castetbon. « Perception of front-of-pack labels according to social characteristics, nutritional knowledge and food purchasing habits ». Public Health Nutrition 16, no 3 (27 juillet 2012) : 392–402. http://dx.doi.org/10.1017/s1368980012003515.
Texte intégralRésumé :
AbstractObjectiveTo identify patterns of perception of front-of-pack (FOP) nutrition labels and to determine social factors, nutritional knowledge and attention to packaging features related to such patterns.DesignCross-sectional. Perception was measured using indicators of understanding and acceptability of three simple FOP labels (the ‘Green Tick’, the logo of the French Nutrition and Health Programme (PNNS logo) and ‘simple traffic lights’ (STL)) and two detailed formats (‘multiple traffic lights’ (MTL) and the ‘colour range’ logo (CR)). Associations of perception patterns with individual characteristics were examined using χ2 tests.SettingData from the French NutriNet-Santé cohort study.SubjectsA total of 38 763 adults.ResultsFour perception patterns emerged. Poorly educated individuals were most often found in groups favouring simple formats. The ‘favourable to CR’ group had a high rate of men and older persons. Poor nutritional knowledge was more frequent in the ‘favourable to STL’ group, while individuals with substantial knowledge were proportionally more numerous in the ‘favourable to MTL’ group. The ‘favourable to STL’ group more frequently self-reported noting price and marketing characteristics during purchasing, while the ‘favourable to MTL’ and ‘favourable to CR’ groups declared more interest in nutritional information. The ‘favourable to Green Tick and PNNS logo’ group self-reported paying closer attention to claims and quality guarantee labels.ConclusionsThe ‘favourable to MTL’ cluster was most frequently represented in our survey. However, simple FOP formats may be most appropriate for increasing awareness of healthy eating among targeted groups with poor nutritional knowledge and little interest in the nutritional quality of packaged foods.
3
Perry, Andrew, Violeta Chacon et Joaquin Barnoya. « Health claims and product endorsements on child-oriented beverages in Guatemala ». Public Health Nutrition 21, no 03 (16 novembre 2017) : 627–31. http://dx.doi.org/10.1017/s1368980017003123.
Texte intégralRésumé :
AbstractObjectiveWe sought to describe front-of-package marketing strategies and nutritional quality of child-oriented beverages in Guatemala.DesignWe purchased all child-oriented ready-to-drink fruit drinks, milks and carbonated beverages in three convenience stores and one supermarket in Guatemala City. Front-of-package marketing was defined as the presence of spokes-characters, cartoons, celebrities, or health-related images, words, claims or endorsements on beverage packaging. We used the UK Nutrition Profiling Model (NPM) to classify beverages as healthy or less healthy.SettingGuatemala City, Guatemala.ResultsWe purchased eighty-nine beverages; most were fruit drinks (n52, 58 %), milk (15, 17 %), carbonated beverages (5, 17 %), rice/soya products (5, 6·0 %), water (1, 1 %) and energy drinks (1, 1 %). Two-thirds (57, 64 %) had health claims. Of those with a nutrition facts label (85, 96 %), nearly all (76, 89 %) were classified as less healthy. No association between the presence of health claims and NPM score (P=0·26) was found. Eight beverages had health-related endorsements. However, only one beverage was classified as healthy.ConclusionsIn this sample of beverages in Guatemala City, health claims and health-related endorsements are used to promote beverages with poor nutritional quality. Our data support evidence-based policies to regulate the use of front-of-package health claims and endorsements based on nutritional quality.
4
Riley, Malcolm D., Jane Bowen, Debra Krause, Darren Jones et Welma Stonehouse. « A survey of consumer attitude towards nutrition and health statements on food labels in South Australia ». Functional Foods in Health and Disease 6, no 12 (30 décembre 2016) : 809. http://dx.doi.org/10.31989/ffhd.v6i12.306.
Texte intégralRésumé :
Background: For many decades, Australia has required a Nutrient Information Panel to be included on food packaging, usually on the back of products. Recently, two regulated, voluntary systems were introduced for use on food packaging in Australia: the Health Star Rating system and nutrient content and health claims. Nonetheless, the scope and potential for these new initiatives to achieve their purpose is partly depdendant on their perception by consumers. This report describes the results of a population based survey of South Australian adults about how various elements of food labels are used to inform their purchase decisions. Methods: A survey was conducted using a random stratified sampling technique in people aged 15 years and older in the Australian state of South Australia. All surveys were administered face-to-face to 3005 people between September 2015 and December 2015. Data was weighted by the inverse of the individual’s probability of selection, as well as the response rate in metropolitan and country regions and then reweighted to benchmarks from the June 2014 Estimated Resident Population calculated by the Australian Bureau of Statistics. Results: The response rate for the survey was 57.3%. Most respondents to the survey rated their own dietary intake as ‘healthy’ (61.5%) or ‘extremely healthy’ (9.1%). Aside from price, country of origin was nominated as the most important information on the food label of a food bought for the first time (by 35.0%), followed by the ingredient list (21.6%) and claims about nutrition (20.9%). The response to this question was markedly different by age group, with almost half (48.3%) of those aged 55 years or over considering that country of origin was the most important information to look for. For the youngest age group (15-34 yrs), 28.4% considered the ingredient list was the most important information, 26.5% considered claims about nutrition to be most important, and 22.2% considered country of origin to be the most important information on the food label. The Nutrition Information Panel was used to guide the purchase decision for a new breakfast cereal by more than half of respondents (50.8%), while a statement on the front of the pack about how the food effects health was used to guide the purchase decision of only 8.9%. While only 22.1% disagreed (16.4% disagreed somewhat, 5.7% disagreed completely) with the statement that ‘the Nutrient Information Panel on food packaging is a trustworthy source of information,’ almost double the amount of subjects at 44.0% disagreed (36.1% disagreed somewhat, 17.9% disagreed completely) that ‘statements about health on food packaging are a trustworthy source of information.’ Conclusion: For South Australian adults, statements about health benefits of food on food packaging are viewed with much greater suspicion than the nutrient information panel. Attitudes towards food packaging varied more by age group than by sex of the respondent. For an unfamiliar food, country of origin is considered the most important information on food packaging by more than a third of adults. Keywords: Food packaging, Nutrition label, Front of Pack, Health Star, South Australia
5
Bryła, Paweł. « Selected Predictors of the Importance Attached to Salt Content Information on the Food Packaging (a Study among Polish Consumers) ». Nutrients 12, no 2 (22 janvier 2020) : 293. http://dx.doi.org/10.3390/nu12020293.
Texte intégralRésumé :
This paper aims to identify selected antecedents of the importance attached to salt content information (ISCI) placed on food labels, on the basis of a representative survey of 1051 Polish consumers. The study was conducted with the use of the CAWI (Computer Assisted Web Interviews) method in 2018. Quota sampling was applied with reference to the following five criteria: sex, age, education, place of living (urban and rural areas), and region. In a multiple regression model, ISCI depends on the respondent’s: sex, age, evaluation of the quantity of nutrition claims, importance attached to nutrition claims, willingness to pay a price premium for products with nutrition claims, attention paid to health and nutrition claims, agreeing with the opinion that unreliable nutrition claims are a serious problem, evaluation of healthiness of one’s diet, self-rated knowledge about healthy nutrition, buying organic food, and reading front-of-package (FOP) labels during and after the purchase. The strongest effects on the importance attached to salt content information on the food packaging were displayed by the importance of nutrition claims, attention paid to nutrition and health claims, respondent’s age, FOP label reading at home, and agreeing that the use of unreliable nutrition claims is a serious problem.
6
Viswanath B, Manju et Timsi Jain. « The impact of front of package label design on consumer understanding of nutrient amounts among residents of the urban area in Chennai ». International Journal of Research in Pharmaceutical Sciences 11, SPL4 (21 décembre 2020) : 2141–48. http://dx.doi.org/10.26452/ijrps.v11ispl4.4434.
Texte intégralRésumé :
The producer, selling and utilisation of packed nourishments have supported a preeminent flood lately in India. Food labelling is one of the vital population-based methods that can help customers make beneficial food selections by offering essential information about the food on the packaging. The present study aims to assess the impact of front of package label design on consumer understanding of nutrient amounts among residents of the urban area in Chennai. A cross-sectional study was conducted in an urban area in Chennai. Four hundred participants were studied by convenient sampling method. Participants were from 18 years age and above. The study duration was about three months. A pretested and semi-structured questionnaire was given, and the desired information was elicited. Data was then analysed with the help of statistical package for the social sciences software (SPSS). Chi-square test was done to test the significance (p<0.05). The mean age was of the participants was found to be 27.52 ± 11SD. About 63% of participants preferred packed foods over unpacked foods. And 68% of participants have nutritional knowledge and looked into nutrition facts on the back of the pack. Association of gender and socioeconomic class with knowledge of participants were found to be insignificant. Association of occupation with the frequency of purchasing packed food products was significant. Many people look into the nutrition facts table and do not understand and fail to interpret. It is important to provide front of pack labels for better understanding of the consumers.
7
Zhang, Xiaofan, Yifei Ouyang, Xuejun Yin, Jing Bai, Run Zhang, Jiguo Zhang, Qi Wang et Huijun Wang. « Consumers’ Perceptions of the Design of Front-of-Package Warning Labels—A Qualitative Study in China ». Nutrients 15, no 2 (13 janvier 2023) : 415. http://dx.doi.org/10.3390/nu15020415.
Texte intégralRésumé :
The warning label is identified as a simple front-of-package labeling format that assists consumers in making healthier food choices at the point of purchase. The color and/or shape of the design elements of the packaging labels can influence the understanding and purchase intention outcomes. This study aimed to explore the perceptions of consumers regarding differently designed warning labels (WLs) to identify a possibly suitable warning label design in the Chinese context. Using a qualitative approach, we collected data through 12 focus group discussions consisting of 116 participants residing in 6 provinces. Participants were selected by purposive sampling. Data were coded following inductive thematic analysis and summarized into three themes: (1) perceived preference for the appearance of the WLs, (2) perceived benefits of the WLs, and (3) suggestions for promoting the WLs. Participants preferred the black shield label showing a high content of the nutrients of concern (e.g., sodium, added sugar, and saturated fat) in both Chinese and English. Consumers generally agreed that the WLs were easy to understand and offered a simple method for choosing healthier foods. They anticipated that WLs could encourage the food industry to reformulate their products. Our study results will support the design and facilitate the use of WLs in China.
8
Kerr, Maeve A., Mary T. McCann et M. Barbara E. Livingstone. « Food and the consumer : could labelling be the answer ? » Proceedings of the Nutrition Society 74, no 2 (mai 2015) : 158–63. http://dx.doi.org/10.1017/s0029665115001676.
Texte intégralRésumé :
Extensive research into the impact of nutrition labelling across Europe has shown that many consumers can effectively use a nutrition label to rank a food for healthiness. The present paper considers observational and laboratory evidence which has examined the impact of nutrition labelling (on food packaging and at point of purchase) on dietary behaviour. In addition, the potential counterproductive effects of foods bearing ‘healthy’ nutrition labels are examined. The observational evidence provides a useful insight into the key characteristics of nutrition label use. Those most likely to engage with nutrition labels are more likely to have a diet related disease and/or be on a weight loss diet and have a good overall diet quality. Experimental evidence, while limited, suggests that serving size information may be overlooked by consumers. In fact, there may be a tendency among consumers to overeat foods that are perceived to be healthier. The findings from the present paper suggest that if nutrition labelling is to be considered a strategy to facilitate consumers in managing their energy intake, it must coincide with salient, consistent and simple serving size information on the front of food packages and at the point of purchase. There is a clear need for more experimental research using robust methodologies, to examine the impact of nutrition information on dietary intake. In the meantime, there should be greater attention given to portion size within national dietary guidance.
9
Packer, Jessica, Simon J. Russell, Deborah Ridout, Steven Hope, Anne Conolly, Curtis Jessop, Oliver J. Robinson, Sandro T. Stoffel, Russell M. Viner et Helen Croker. « Assessing the Effectiveness of Front of Pack Labels : Findings from an Online Randomised-Controlled Experiment in a Representative British Sample ». Nutrients 13, no 3 (10 mars 2021) : 900. http://dx.doi.org/10.3390/nu13030900.
Texte intégralRésumé :
Front of pack food labels (FOPLs) provide accessible nutritional information to guide consumer choice. Using an online experiment with a large representative British sample, we aimed to examine whether FOPLs improve participants’ ability to identify the healthiness of foods and drinks. The primary aim was to compare ability to rank between FOPL groups and a no label control. Adults (≥18 years), recruited from the NatCen panel, were randomised to one of five experimental groups (Multiple Traffic Light, MTL; Nutri-Score, N-S; Warning Label, WL; Positive Choice tick, PC; no label control). Stratification variables were year of recruitment to panel, sex, age, government office region, and household income. Packaging images were created for three versions, varying in healthiness, of six food and drink products (pizza, drinks, cakes, crisps, yoghurts, breakfast cereals). Participants were asked to rank the three product images in order of healthiness. Ranking was completed on a single occasion and comprised a baseline measure (with no FOPL), and a follow-up measure including the FOPL as per each participant’s experimental group. The primary outcome was the ability to accurately rank product healthiness (all products ranked correctly vs. any incorrect). In 2020, 4504 participants had complete data and were included in the analysis. The probability of correct ranking at follow-up, and improving between baseline and follow-up, was significantly greater across all products for the N-S, MTL and WL groups, compared to control. This was seen for only some of the products for the PC group. The largest effects were seen for N-S, followed by MTL. These analyses were adjusted for stratification variables, ethnicity, education, household composition, food shopping responsibility, and current FOPL use. Exploratory analyses showed a tendency for participants with higher compared to lower education to rank products more accurately. Conclusions: All FOPLs were effective at improving participants’ ability to correctly rank products according to healthiness in this large representative British sample, with the largest effects seen for N-S, followed by MTL.
10
Melleu, Priscyla Falkenburger, et Murilo Scóz. « Diretrizes projetuais para sistemas de advertência em embalagens de alimentos ultraprocessados | Guidelines for Warning Labels on Ultra-processed Food Packaging ». InfoDesign - Revista Brasileira de Design da Informação 16, no 3 (17 novembre 2019) : 373–87. http://dx.doi.org/10.51358/id.v16i3.761.
Texte intégralRésumé :
A ingestão exagerada de alimentos ultraprocessados pode ocasionar diferentes riscos para a saúde uma vez que muitas doenças foram relacionadas à uma dieta inadequada. Além de diminuir a qualidade de vida da população, um aumento endêmico na incidência dessas doenças vem onerando o sistema público de saúde e abrindo um debate sobre o impacto da inclusão desses alimentos nas dietas familiares. Órgãos ligados à saúde pública e à defesa dos consumidores têm buscado discutir com membros da indústria alimentícia novas normas de rotulagem específica para as embalagens de alimentos industrializados, buscando dar um maior acesso à informação nutricional ao consumidor e contribuindo para que ele possa tomar escolhas alimentares conscientes. Sabendo que diferentes soluções de selos nutricionais frontais já foram adotados internacionalmente em busca de advertir a população sobre a composição de determinados alimentos, o presente artigo procura fazer uma análise semiótica de três modelos de sistemas em vigência, avaliando as diferentes nuances que podem assumir as funções de advertir e informar o consumidor. As análises discursivas, segundo a semiótica de Julien Greimas (1968), buscam organizar e avaliar o conteúdo descritivos da enunciação dos selos, discorrendo sobre as diferentes formas de trabalhar a advertência nas embalagens de determinados alimentos industrializados.*****Ultra-processed food may cause different health issues since its excessive consumption indicate an endemic and progressive increase in the number of diseases linked to an inadequate diet. This scenario is reducing the quality of life and life expectancy of the population living in big cities and burdens the public health systems around the world. As trying to encourage healthier eating habits, public health bureaus have been insisting on reviewing food labeling laws in order to make consumers more aware of their diet. Different options of front-of-pack nutritional labels have been adopted worldwide in order to warn the population about the composition of certain foods. This article offers a semiotic analysis – according to the theories of Julien Greimas (1968) – of three models of front-of-pack warning labels already in use, evaluating the different forms of warming the consumer about the packaging information.
Thèses sur le sujet "Front of Packaging Nutritional Labels"
1
Bouton, Michelle Ashley. « The Role of Differential Nutritional Labelling on Consumers’ Food Choices and Perceptions of Healthfulness ». Thesis, University of Canterbury. Management, Marketing, and Entrepreneurship, 2014. http://hdl.handle.net/10092/9048.
Texte intégralRésumé :
Currently, nutritional labelling is difficult to interpret and time-consuming to read. This is a major problem as many consumers are overweight and resort to eating readymade meals and snacks. These are likely to be energy-dense food and beverages that are high in fat, sugar and artificial preservatives. Simplifying nutritional labels could help stem rising obesity rates. Front-of-pack labels are a tool to help overcome this problem by providing consumers with understandable, visible information to aid them into making healthier food choices.
This study expands on past research by evaluating 7 separate pre-existing, proposed and fictitious front-of-pack nutritional labels. It includes Information, Image or a combination of both Information and Image based labels. Plus No label, which is a control variable to determine the effectiveness of each label. The nutritional labels were placed on a chicken salad sandwich which was kept consistent for all 14 manipulations. The nutritional components were altered to reflect either an Unhealthy or Healthy sandwich. The design of this experiment is a 2 (nutritional level: Healthy, Unhealthy) X7 (labelling system: Traffic Light, Star, Running, Walking, Third Party, Daily Intake, Caloric, None) between subjects design.
The results provide evidence of the urgent need to communicate nutritional information more effectively. Images, simplicity, colour and reliability, are determining label elements that influence consumption behaviour. The results from this study help to understand behaviours associated to labels. This study draws differences between those who partake in health behaviours and those who do not. This information could help to trigger support for a new, more effective front-of-pack labelling system to be put in place globally to guide consumers in making healthier food choices.
2
Grados-Jares, Manuel D., Viviana M. Munoz-Denegri et Maria L. Medina-Pizzali. « Comment about the article : «Understanding of different front-of-package labels by the Spanish population : Results of a comparative study» ». Elsevier Doyma, 2020. http://hdl.handle.net/10757/655957.
Texte intégral
3
SAMPALEAN, NICULINA IUDITA. « ESPLORAZIONE DEL COMPORTAMENTO DEI CONSUMATORI NEI CONFRONTI DELLE DIVERSE ETICHETTE RELATIVE AGLI ALIMENTI DI QUALITÀ CERTIFICATA DALL'UNIONE EUROPEA ». Doctoral thesis, Università Cattolica del Sacro Cuore, 2022. http://hdl.handle.net/10280/115280.
Texte intégralRésumé :
Qualsiasi prodotto alimentare che si trova sul mercato contiene diverse etichette che aiutano i consumatori nel loro processo decisionale quando fanno acquisti. Questo aiuto può essere garantito solo se i consumatori comprendono il significato di queste etichette, le differenze tra loro e le informazioni che certificano.
La tesi ha esplorato il ruolo delle etichette nel settore del marketing alimentare usando studi condotti sull'approccio del consumatore. Utilizzando diversi metodi (statistici ed econometrici), abbiamo analizzato le percezioni, la consapevolezza e la conoscenza dei consumatori verso alcune etichette alimentari e le loro preferenze e comportamenti verso i prodotti alimentari che portano queste etichette (etichette nutrizionali sul fronte della confezione e marchi di qualità europei).
I prodotti alimentari certificati di qualità sono stati scelti perché sono drammaticamente rilevanti per il settore agroalimentare europeo, e ancora di più per quello italiano dove costituisce la DOP Economy, data la sua densità.
Sulla base dei risultati abbiamo formulato alcune raccomandazioni di marketing, policy, e di comunicazione che potrebbero essere utilizzate dai consorzi per migliorare l'impegno dei consumatori per i prodotti con marchi di qualità. Le raccomandazioni sono state rivolte anche ai policy maker e ai produttori dei prodotti DOP/IGP/STG/Organici ma anche ai policy maker dell'Etichettatura Nutrizionale.Any food product found on the market contains several labels that help consumers in their decision making when shopping. This help can be guaranteed only if the consumers understand the significance of those labels, the differences between them and the information that they certify. The thesis explored labels’ role in the food marketing sector and studies were carried out according to consumer approach. Using different methods (statistics and econometrics), we analyzed consumers perceptions, awareness, knowledge towards some food labels and their preferences and behavior toward food products bearing these labels (Front of Packaging Nutritional Labels and Quality labels). Quality certified food products were chosen because are dramatically relevant for the European agri-food sector, even more of the Italian one where it forms the DOP Economy, due to its density. Assessments of several food labels from a consumer behavior perspective was carried out. Based on the findings we formulated some policy, marketing recommendations and communication suggestions that could be used by the consortia to enhance consumers’ engagement for products with quality certifications (PDO/PG/TSG or organic). The recommendations were also addressed to policy makers and producers of the PDO/PGI/TSG/Organic products but also to the policy makers of the Nutritional Labelling.
4
Manita, Catarina Carvalho. « Communicating product healthiness through packaging : the impact of explicit informational cues and implicit visual cues ». Master's thesis, 2021. http://hdl.handle.net/10400.14/35691.
Texte intégralRésumé :
Consumers are more attentive than ever to the healthiness of the products they choose.
Packaging is a key communicator of health benefits. Specifically, packaging communicates product healthiness in two distinct ways: displaying explicit information and/or relying on implicit cues that bring healthiness associations to the consumer’s minds. This work explores how these two ways of communicating product healthiness interact with each other, that is, which one is stronger and what is the consumer response when both are employed simultaneously. Consequently, this work aims to determine whether both cues are integrated into the healthiness judgment when both are present in the package, and, if so, whether one of the effects is diminished. In particular, we study front-of-package nutrition labels as an explicit informational cue and package color lightness as an implicit visual cue. Based on an experimental factorial design, results show that both cues have a significant impact on perceived healthiness, but front-of-package nutrition labels have a stronger impact than the package color lightness. However, we find that the two cues do not interact with each other, having an independent influence on the perceived healthiness judgment. That is, they exert the same effect regardless of whether the other cue is present or not. Nutrition knowledge is shown to moderate the effect of front-of-package nutrition labels on perceived healthiness by amplifying it. The same does not apply to package color lightness. Therefore, managers should consider both cue types when creating packaging strategies.Os consumidores estão cada vez mais atentos à qualidade nutricional dos alimentos. A embalagem é um veículo crucial para comunicação. Especificamente, comunica o quão saudável um produto é de duas formas distintas: apresentando informação explícita e/ou usando elementos implícitos que os consumidores associam a um produto saudável. Este trabalho explora a interação destas duas formas de comunicação, ou seja, qual delas é mais impactante e qual a reação do consumidor quando estão simultaneamente presentes. Consequentemente, visa determinar se ambas são integradas no juízo de qualidade nutricional quando ambas estão presentes na embalagem, e, em caso afirmativo, se um dos efeitos é diminuído. Em particular, estudamos os rótulos nutricionais inseridos na frente da embalagem (elemento explícito informativo) e a claridade da cor da embalagem (elemento implícito visual). Com base num estudo experimental, os resultados mostram que os dois tipos de comunicação têm um impacto significativo na perceção de qualidade nutricional, tendo os rótulos nutricionais um maior impacto do que a claridade da cor da embalagem. Contudo, constatamos que não interagem um com o outro, tendo uma influência independente. Ou seja, exercem o mesmo efeito, independentemente do outro elemento estar ou não presente. É ainda demonstrado que o conhecimento dos consumidores sobre nutrição modera o efeito dos rótulos nutricionais na perceção de qualidade nutricional, amplificando-a. O mesmo não se verifica com a claridade da cor da embalagem. Os resultados mostram que os gestores devem considerar os efeitos de ambos os tipos de comunicação ao criar estratégias de embalagem.
Chapitres de livres sur le sujet "Front of Packaging Nutritional Labels"
1
Lučić, Sonja. « NUTRI SCORE : PROŠIRENO OZNAČAVANjENUTRITIVNE VREDNOSTI HRANE ». Dans USKLAĐIVANjE pravnog sistema Srbije sa standardima Evropske unije : Knj.9, 581–94. University of Kragujevac, Faculty of Law, 2021. http://dx.doi.org/10.46793/upssix.581l.
Texte intégralRésumé :
EU Regulation no. 1169/2011 contains rules for informing consumers, thus giving them access to basic information, such as a declaration of the nutritional value of the product or a list of ingredients. In order to facilitate the understanding of this information, other forms of expression and presentation or voluntary information may be provided, in addition to the mandatory nutrition declaration in accordance with Articles 35 to 37 of this Regulation. In that sense, the French Ministry of Health has created the „Nutri Score“ label. „Nutri Score“ is a system for marking the nutritional profile of food on the front of the packaging with the letters and colors of traffic lights. Although this logo has been used for years in some EU member states, such as France, Belgium and Spain, the preconditions for the legal use of this model of nutrition labeling were first created in Germany with the adoption of the Regulation on Amendments to Food Information. The paper will first provide an overview of the functioning of the „Nutri Score“ label. In the continuation of the paper, the author will deal with various legal issues - especially the issues of application of trademarks and regulations on fair trade.