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Assimakopoulos, Costas, Ioannis Antoniadis, Oliver G. Kayas et Dragana Dvizac. « Effective social media marketing strategy : Facebook as an opportunity for universities ». International Journal of Retail & ; Distribution Management 45, no 5 (8 mai 2017) : 532–49. http://dx.doi.org/10.1108/ijrdm-11-2016-0211.
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Purpose The purpose of this paper is to investigate the usage of university Facebook (FB) groups and sites by undergraduate students seeking information about their departments and the ways these pages could be used to acquire students. The factors that can intensify the FB group activities of a university are examined as well as how FB can be used as a marketing tool to improve marketing campaigns. Design/methodology/approach The study investigates and compares two universities: the University of Novi Sad of the Republic of Serbia and the Technological Educational Institute of Western Macedonia, Greece. A structured questionnaire was used with samples of 343 and 300 students gathered in this survey. Findings An enhanced technology acceptance model oriented toward FB is presented and it is the conceptual background of the paper. Student demographics and behavioral characteristics of the FB group they enrolled on were determined. Common behavioral patterns of the usage tension of the FB group are also identified. Additionally, five factors were determined that can be used by university marketers to intensify engagement with the FB group. Research limitations/implications Larger samples should be used for future research. Originality/value The paper proposes a marketing strategy a higher education institution should follow to more effectively use social networking sites as a marketing tool.
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Plakoyiannaki, Emmanuella, Aikaterini Pavlos Kampouri, Georgia Stavraki et Iordanis Kotzaivazoglou. « Family business internationalisation through a digital entry mode ». Marketing Intelligence & ; Planning 32, no 2 (7 avril 2014) : 190–207. http://dx.doi.org/10.1108/mip-01-2013-0016.
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Purpose – The purpose of this paper is to contribute to the emerging literature stream of family business (FB) internationalisation. Its purpose is twofold: first, to provide empirical evidence on the motives, facilitators and obstacles and second, to understand different pathways and entry modes of FB internationalisation. Design/methodology/approach – The authors employ a multiple case study design that draws on various sources of data and examines eight Greek companies in the apiculture sector. Findings – The case study evidence brings to the fore the existence of various motives, facilitators and obstacles to FB internationalisation in Greece. Moreover, it fleshes out the “e-born global” FB that employs a digital entry mode and heavily relies on new technologies in order to identify international opportunities and reduce information asymmetries in foreign markets. Such an entry mode allowed the investigated firms to achieve a speedy entry to foreign countries and compete in geographically distant markets. Practical implications – Understanding FB internationalisation may assist governments in adopting policies for stimulating outward activities of domestic firms. Originality/value – The results provide important insights into how FBs enter foreign markets and use technology in their internationalisation efforts.
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Malesa, Renata. « Partnership marketing in the operation of the public library ». Folia Bibliologica 55/56 (14 novembre 2014) : 91. http://dx.doi.org/10.17951/fb.2013.55.91.
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Ramadan, Zahy Bashir, Ibrahim Abosag et Vesna Zabkar. « All in the value ». European Journal of Marketing 52, no 7/8 (9 juillet 2018) : 1704–26. http://dx.doi.org/10.1108/ejm-03-2017-0189.
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Purpose The purpose of this study is to test such effects on brands’ relationships and the perceived value of advertising. Social advertising featuring endorsed brands has significantly grown in the past few years. Companies and social networking sites (SNSs) are hailing such types of advertising as being more credible to users as they feature their friends’ indirect endorsements; however, the issue of friends’ likability alongside the users’ relationships with the actual SNS is seldom considered with regard to any potential negative/positive effects they might have on brands’ relationships and the perceived value of advertising within SNSs. Design/methodology/approach Taking a customer-centric approach and based on the social information processing theory, this study investigates the influence of friends’ likability and similarity and users’ relationships with the SNS (Facebook, FB) on brands’ relationships and advertising value by using a Web-based survey. The total number of responses included in the analysis is 305. The data were analyzed using structural equation modeling and LISREL 8.8. Findings The findings show that the overall user experience on FB is based on three key areas: socializing with friends, the relationship with the social network itself and the relationship with the advertised brands. These contribute to the perceived value of customer endorsed FB advertising. Research limitations/implications The study discusses various significant implications for online platforms, brands and the success of online advertising within SNSs. Practical implications The study provides managers with discussion on what they need to consider in relation to managing their brand relationship within SNSs and the importance of considering the role FB plays in such relationships. Originality/value This study contributes to the existing literature by making the link between users’ experiences/friendships within SNSs, their relationships with the SNS (FB) itself and their relationships with the advertised brand and examines how these three combined relationships impact the perceived value of the ads by users of FB.
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Kucharczuk, Adam J., et Tracy L. Oliver. « The Perceived Influence of Food and Beverage Posts on Social Media during the COVID-19 Pandemic : An Exploratory Study with U.S. Adolescents and Their Parents ». Adolescents 2, no 3 (6 septembre 2022) : 400–412. http://dx.doi.org/10.3390/adolescents2030031.
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Additional time spent on social media (SM) due to nationwide lockdowns associated with the COVID-19 pandemic has increased adolescents’ exposure to food and beverage (FB) advertisements, which may increase one’s risk of developing unfavorable health outcomes. This study aimed to explore U.S. adolescents’ and their parents’ perceptions of social media’s influence on adolescents’ food and beverage preferences during the COVID-19 pandemic. Semi-structured focus groups were conducted virtually with seven dyads of sixth grade students and their parents (n = 14). Six themes were identified from the focus groups: (1) perceived increased accessibility to SM usage, (2) factors that increased consumption, (3) perceived increased recall of memorable aspects of FB advertisements, (4) parental observations of adolescents’ less healthy eating behaviors, (5) parental influence over FB purchases, and (6) perceived increased engagement with food trends from SM. Increased SM use influenced adolescents’ preference toward specific FB brands and possibly influenced consumption habits during the pandemic. Parents may be aware of the targeted marketing used on SM and may minimize some of this influence. Additionally, these findings should encourage parents and adolescent healthcare professionals to proactively discuss the marketing tactics FB companies use and continue to educate adolescents on the importance of maintaining healthy eating behaviors.
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Siti, Ni Wayan, N. M. Witariadi, N. N. Soniari et N. K. Seminari. « STRATEGI PEMASARAN CV TIMAN AGUNG KELATING KERAMBITAN TABANAN PADA MASA PANDEMI COVID 19 ». Buletin Udayana Mengabdi 20, no 3 (11 décembre 2021) : 189. http://dx.doi.org/10.24843/bum.2021.v20.i03.p01.
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Service that aims to improve the knowledge and skills of employees of CV Timan Agung regarding marketing Strategy during the Covid 19 pandemic. The method used is counseling on marketing strategies both offline and online. Offline strategies include selling products to consumers such as Subak, Village-Owned Enterprises (Bumdes) and Regional-Owned Enterprises (Bumda). according to needs, while the online strategy is to sell various types of products using electronic / computer-based devices (Wa, Fb, masager, Youtube) so that they can be known throughout the archipelago and CV Timan Agung's revenue analysis. The result of this service is the realization of: (1) Marketing strategy through Bumdes; (2) marketing strategy through Subak (3) marketing strategy through ornamental plant shops and (3) marketing strategy through electronic media (Wa, Fb, Maseger and Youtube). The conclusions of community service during the covid 19 period are: (1) marketing of CV Timan Agung products is 100% carried out independently through offline and online, CV Timan Agung also collaborates with Bumdes Kelating in product marketing and (2) CV Timan Agung's assets such as cars increased by 50% (from 6 to 9), land in 40 acres and employees number increased by 66% (from 19 to 25 people).
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Adiasih, Priskila, Gunawan Tanuwidjaja, Meidy Maria, Grace Silvani, Elvianty Gontha et Adi Wibowo. « Documenting Family Businesses Typology in Traditional Food Sector in Surabaya : Architecture Design and Business Principles ». SHS Web of Conferences 59 (2018) : 01025. http://dx.doi.org/10.1051/shsconf/20185901025.
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Family business (FB) in the food industry was very important. Capturing the Family Business Resilience in Traditional Food Sector in Surabaya was conducted from 2015 to 2016 by Petra Christian University, funded by UBCHEA. The purposes were to document the Family Business in traditional food sector in Surabaya and the types of business place of the family business. It was conducted with qualitative methods of: FB location mapping, students’ workshop, interview and photo documentation, video documentation, SWOT analysis, marketing and architectural design for traditional food vendors. FB in Traditional Food Sector in Surabaya were found interesting but less sustainable. The Business Principles, such as, hard work and humility were found central. They could be more sustainable with application of human resources development and professional management. Meanwhile attractive factors of the FBs were the food quality, human service and affordable food price. Several types of architecture typology were found: the restaurant, the legal eating place (warung) and the illegal street-hawker stall. The informal ones were found because of the behavior of Surabaya’s residents. Lastly, more business development strategies were needed, such as website marketing, collaboration with online marketing such as Go-Food and architectural rehabilitation.
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Jovanović, Tamara, Sanja Božić, Bojana Bodroža et Uglješa Stankov. « Influence of users’ psychosocial traits on Facebook travel–related behavior patterns ». Journal of Vacation Marketing 25, no 2 (24 avril 2018) : 252–63. http://dx.doi.org/10.1177/1356766718771420.
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The principal aim of the article was to explore the psychological aspects of Facebook (FB) users’ travel-related behavior on FB. This especially refers to the time they post their travel-related information, the type of information they post (photos, videos, comments, etc.), when they watch the photos of other people, are they keen to post the information when their impressions are positive or negative, and what level of privacy they keep (with whom they are sharing travel-related information). A total of 804 general FB users from Serbia were included in the study. Analysis of the relationship between travel-related behavior on FB and the different psychosocial aspects of FB use (PSAFU) can be of great importance for online destination marketing. This could help in identifying the patterns of tourists’ FB behavior that result in sharing their travel experiences via electronic word-of-mouth as well as in predicting the FB behavior of future tourists. The study revealed that all analyzed dimensions of PSAFU are related to certain travel-related behavior on FB, explained from 1.9% to 13.7% of these behaviors. The strongest and most consistent predictor of travel-related FB behaviors was ‘Virtual self’ dimension. On contrary, the study showed that Compensatory use of FB is not related to travel-related behavior on FB to a great extent, thus is not of much interest to destination marketers. The further implications are discussed in the article.
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Lo, Ying Chen, et Chin-Yi Fang. « Facebook marketing campaign benchmarking for a franchised hotel ». International Journal of Contemporary Hospitality Management 30, no 3 (19 mars 2018) : 1705–23. http://dx.doi.org/10.1108/ijchm-04-2017-0206.
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Purpose This study aims to develop a performance evaluation model for Facebook (FB) marketing campaigns (FBMCs) for a franchised hotel, distinguish four quadrants based on efficiency and customer attention and suggest improvements for inefficient FBMCs based on the slack value analysis. Design/methodology/approach The paper applied the elaboration likelihood model to select three inputs (text, picture and color) and three outputs (number of people reached; reactions, comments and shares; and clicks on post) based on the literature and expert opinions to assess 60 FBMCs for hotels through data envelopment analysis and a robustness test. The four-quadrant analysis (benchmark, improvements in efficiency and customer attention and fade-out) provides suggestions for underperforming FBMCs. Findings The results indicate that the efficiency of the greeting FBMCs is better than that of the event and promotion FBMCs. The projection of input value analysis showed that an average of 50 words, one picture and six colors is the benchmark of FBMCs. Research limitations/implications Sixty FBMCs for the same franchised hotel were examined. Further research could extend this model to different hotels for generalization. Practical implications The findings suggest that developing shorter text lengths, concise photos and colors of greeting messages on FB could be efficient for FBMCs. Originality/value This paper contributes in assessing the performance of FBMCs to identify the benchmark FBMCs with the higher efficiency and more customer attention for a franchised hotel.
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Etelawi, Abdulrazag Mohamed. « Predicting Size and Length of Apple at Harvest ». International Journal of Economics and Finance 14, no 1 (20 décembre 2021) : 79. http://dx.doi.org/10.5539/ijef.v14n1p79.
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This study aims to know the time between apple production and marketing to help decision makers for apple products at Washington, in the USA. In order to do so, it needs an application of OLS for a linear and non- linear model for diameter apples and length apple over the years 2010-2013. The diameter or size apple linear model includes DAFB, FB, latitude, mean80, years, and FB. The results indicated that all independent variables are significant and Adj R-squared explains about 75 percent of diameter apple. While the length apple linear model includes DAFB, years, FB, longitude, elevation, latitude, mean120, and mean70.The resulted sate that all independent variables are significant and Adj-R-squares illuminates about 84percent of size apple. Moreover, Actual value and predicted values for linear and nonlinear models are very close. Thus, those models can help farmers make a good decision for apple industry, and achieve to get best size and length for their apple crop.
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Phipps, R. H., A. K. Jones, J. D. Sutton et D. Allen. « The effect of concentrate level on feed intake and milk production of dairy cows offered mixed forage diets ». Proceedings of the British Society of Animal Science 1996 (mars 1996) : 81. http://dx.doi.org/10.1017/s1752756200592801.
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The increasing interest in the potential of forage mixtures for milk production in the UK resulted in a three year study being commissioned at the Centre for Dairy Research by the Milk Marketing Board. Year 1 compared the effect on forage intake and yield of milk and milk constituents of replacing grass silage (GS) with either fodder beet (FB), urea-treated (4%) (UW) or fermented whole-crop wheat (FW) or brewers grains (BG) at 330 g/kg of forage DM or maize silage at either 330 (MS) or 750 (MSH) g/kg forage DM. All cows received 6 kg DM/day of an appropriate concentrate so that dietary crude protein (CP) was equalised. Tire use of forage mixtures significantly increased DM intake and milk yield. Significant changes were also recorded in milk quality. Milk fat content was depressed by BG and MSH but increased by FB, while MS and FB increased milk protein content when compared with GS. The aim of the current study was to determine the effect of concentrate level on feed intake and milk production of Friesian cows offered a forage ration of either GS or mixtures of GS and either 330 g/kg forage DM of MS, FB or BG, or 750 g/kg forage DM of maize silage (MSH).
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Phipps, R. H., A. K. Jones, J. D. Sutton et D. Allen. « The effect of concentrate level on feed intake and milk production of dairy cows offered mixed forage diets ». Proceedings of the British Society of Animal Science 1996 (mars 1996) : 81. http://dx.doi.org/10.1017/s0308229600030518.
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The increasing interest in the potential of forage mixtures for milk production in the UK resulted in a three year study being commissioned at the Centre for Dairy Research by the Milk Marketing Board. Year 1 compared the effect on forage intake and yield of milk and milk constituents of replacing grass silage (GS) with either fodder beet (FB), urea-treated (4%) (UW) or fermented whole-crop wheat (FW) or brewers grains (BG) at 330 g/kg of forage DM or maize silage at either 330 (MS) or 750 (MSH) g/kg forage DM. All cows received 6 kg DM/day of an appropriate concentrate so that dietary crude protein (CP) was equalised. Tire use of forage mixtures significantly increased DM intake and milk yield. Significant changes were also recorded in milk quality. Milk fat content was depressed by BG and MSH but increased by FB, while MS and FB increased milk protein content when compared with GS. The aim of the current study was to determine the effect of concentrate level on feed intake and milk production of Friesian cows offered a forage ration of either GS or mixtures of GS and either 330 g/kg forage DM of MS, FB or BG, or 750 g/kg forage DM of maize silage (MSH).
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Mohd Dahlan, Mariani. « Entrepreneurs’ motivation and satisfaction towards Online video-based training and advertisement ». e-Academia Journal 11, no 2 (20 novembre 2022) : 147–59. http://dx.doi.org/10.24191/e-aj.v11i2.20440.
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This study arose from the researcher's concern and investigation of the inadequacies of Bumiputera SME entrepreneurs in marketing and network business. The goal of this study was to investigate entrepreneurs' motivation and satisfaction with online video-based training. The participants were selected from the new MARA Small Medium Enterprises (SMEs) in Perak, Malaysia and the research method used was a mixed-method sequential explanatory design that included both quantitative and qualitative methods. The independent variables were video-based Facebook training (vFB-Ads) and FB Advertisement (FB Ads). The entrepreneurs' perceived motivation and satisfaction were the dependent variables. A total of 31 entrepreneurs were chosen at random from MARA Negeri Perak. The collected data were analysed using descriptive and inferential statistics. The analysis of the entrepreneurs' perceived motivation towards vFB-Ads revealed that the vFB-Ads drew their attention and were relevant to them. The entrepreneurs' trust and satisfaction with vFB-Ads were also high. Meanwhile, the findings showed that entrepreneurs were pleased with the vFB-Ads and FB Ads.
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Kampouri, Katerina, Emmanuella Plakoyiannaki et Tanja Leppäaho. « Family business internationalisation and networks : emerging pathways ». Journal of Business & ; Industrial Marketing 32, no 3 (3 avril 2017) : 357–70. http://dx.doi.org/10.1108/jbim-04-2015-0066.
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Purpose The aim of this study is twofold: to provide a meta-synthesis of the current state of knowledge in family business (FB) internationalisation research, adopting a network perspective, and to highlight emerging themes that may set the stage for future work on FB internationalisation, for the benefit of researchers adopting a network perspective. Design/methodology/approach To address the twofold purpose of the study, the current paper provides a state-of-the-art review of 25 peer-reviewed journal articles published from 1993 to 2014. This study also presents a meta-synthesis of the theoretical approaches, key findings and concepts that were pinpointed in the review, and proposes emerging key themes that are likely to set the stage for future work within this specific field. Findings The results indicated that since the mid-1990s, research in the field from a network perspective has mainly focused on three aspects, namely, the role of networks and relationships in the internationalisation process, the factors that influence network formation and strategic/managerial issues in the formation and building of network ties. The current paper pinpoints emerging themes within these three aspects and proposes future pathways. Research limitations/implications The review and meta-synthesis are restricted to 25 studies identified in this specific field. Originality/value This study comprises an initial attempt to encompass the interface of FB internationalisation and networks.
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Febriana Munfatikha, Alvina. « Pemasaran Produk Jamur Krispi Memanfaatkan Media Online di LKSA Yayasan Budi Mulia Bangunrejo Plosoklaten ». Jurnal Pengabdian kepada Masyarakat Desa (JPMD) 3, no 3 (28 décembre 2022) : 1–15. http://dx.doi.org/10.58401/jpmd.v3i3.827.
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In the research that we conducted at LKSA Budi Mulia, of course there are also obstacles that must be resolved, therefore this research is also very helpful in solving these problems. The problem is about the marketing of MSME products in LKSA, where the marketing is still not reachable by the wider community. So that researchers will solve it by marketing these products using online media. With the media that is currently widely used, namely fb, ig, and wa. Before doing the marketing, there are several things we do, namely knowing how to cultivate it up to the harvesting process. Because this research only focuses on marketing. This research, of course, also has a good impact on LKSAs, including, to build an entrepreneurial spirit for the administrators, children, and the community around LKSA Budi Mulia, and also to increase LKSA's income for the sake of their welfare.
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Jia, Xiangping, et Harvey S. James. « Organizational trust in farmer organizations : evidence from the Chinese fresh apple industry ». British Food Journal 120, no 3 (5 mars 2018) : 676–89. http://dx.doi.org/10.1108/bfj-07-2017-0396.
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Purpose The purpose of this paper is to examine the role and importance of trust in a type of Chinese farmer cooperative organization called “Farm Bases” (FBs), considering the extent to which trust affects their performance and how the relationship between trust and FB performance is affected by perceptions of risk and uncertainty and other considerations. Design/methodology/approach The authors interviewed a random sample of 355 farmers, most of whom are from 42 different FBs in China. The authors operationalized organizational trust by assessing the perception of trustworthiness and competence that farmers have in FB managers. The authors conducted a regression analysis of the data to answer the research questions. Findings The findings support a nuanced role of trust for performance measures of FBs. Trust matters but in limited and specific contexts. Specifically, trust does not correlate with the marketing volume of Chinese FBs and only weakly correlates with FB compliance of production standards. Originality/value FBs play an essential role in China’s agribusiness policies and are pervasive in Chinese business practices. Very little research has been conducted on Chinese FBs and of the role of trust in organizational performance.
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Krukowska, Renata, et Andrzej Świeca. « Planning and implementation of urban marketing communications. The case of Lublin ». Annales Universitatis Mariae Curie-Sklodowska, sectio B – Geographia, Geologia, Mineralogia et Petrographia 73 (5 juin 2019) : 145. http://dx.doi.org/10.17951/b.2018.73.0.145-154.
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<p>Efektywne zarządzanie miastem wymaga wykorzystania nowoczesnych form komunikacji. Postęp, jaki dokonał się w Internecie, dostarczył ogromnych możliwości w zakresie interaktywnego komunikowania się i przekazywania informacji. Celem pracy jest przegląd i charakterystyka działań realizowanych w zakresie kreowania komunikacji marketingowej, podejmowanej w ostatnich dziecięciu latach przez miasto Lublin. W analizie wykorzystano metodę wywiadu eksperckiego oraz przeglądu literatury i dokumentów strategicznych. Opisane wyniki badań dotyczą najnowszych narzędzi stosowanych w procesie kształtowania wizerunku miasta i promowania turystyki miejskiej: aplikacji mobilnej, profi li na FB i Lubelskiej Karty Turysty. Działania podejmowane w Lublinie wskazują, iż dostrzeżono już ogromną rolę mediów elektronicznych oraz społecznościowych w jego promowaniu. Przy wykorzystaniu nowoczesnych narzędzi komunikacji kreowany jest turystyczny wizerunek miasta, stanowiący kluczowy czynnik wpływający na decyzje podejmowane przez turystę, dotyczące wyboru miejsca docelowego swojego wyjazdu.</p>
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Nuryati, Marita Sri, et Efri Syamsul Bahri. « Optimizing Digital Marketing Platform for the Success of Asnaf Entrepreneurs ». ITQAN : Journal of Islamic Economics, Management, and Finance 1, no 1 (10 janvier 2022) : 36–42. http://dx.doi.org/10.57053/itqan.v1i1.3.
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The COVID-19 pandemic has had an impact on the global economy. One entity that is affected by the household economic sector is Asnaf Entrepreneurs. To overcome this problem, the managing entity of Asnaf Entrepreneurs needs to facilitate digital marketing to help its success. This study aims to identify digital marketing platforms that can succeed as Asnaf Entrepreneurs and their optimization strategies. This study is qualitative research with a descriptive approach. Data and references were obtained from literature studies. The analysis was done descriptively and content analysis. The study results found that digital marketing platforms for Asnaf Entrepreneurs include: Facebook, Path, Instagram, Twitter, Linkedin, Youtube, Whatsapp, Google, FB Messenger, Line, BBM, Pinterest, and Wechat. The strategy for implementing the use of digital platforms can be done through training and mentoring. Besides, the Asnaf Entrepreneurs management entity needs to facilitate Asnaf Entrepreneurs with digital marketing facilities. Thus, the competencies obtained in training and mentoring can be realized in improving business performance. However, Asnaf Entrepreneurs have contributed to national development. So, the transformation process needs to be carried out on an ongoing basis. It is in order to advance to Muzakki as a Zakat payer
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Jupowicz-Ginalska, Anna, Iwona Leonowicz-Bukała et Andrzej Adamski. « Polish Nationwide Catholic Opinion-Forming Weeklies on Facebook—A Marketing Perspective ». Religions 11, no 5 (15 mai 2020) : 246. http://dx.doi.org/10.3390/rel11050246.
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The main focus of this paper is on the marketing approach of the use of Facebook by the Polish nationwide Catholic opinion-forming weeklies. The aim of the research is to analyse how the selected media use Facebook (FB) to create a media product, distribute, price and communicate its content (including self-promotional activities). The Facebook profiles of five weeklies were analysed: Gość Niedzielny, Niedziela, Przewodnik Katolicki, Idziemy and Tygodnik Rodzin Katolickich Źródło. Three research methods were chosen: literature review on marketing use of Facebook by traditional media, the case study and the content analysis (quantitative, qualitative and comparative). The most important results show that the use of the social media platform Facebook by the Catholic weeklies in Poland is limited to supplementing the main communication channel, which is the printed weekly and its website. The studied media treat Facebook as a marketing tool, favouring this function over the potential apologetic or evangelising ones, but at the same time none of the magazines fully exploit Facebook’s potential offered by its systemic and functional features.
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Mochammad Munir Rachman, Aristha Purwanthari Sawitri, I Made Bagus Dwiartha et R. Bambang Dwi Waryanto. « Meningkatkan Pangsa Pasar UMKM Di Desa Banjarkemantren, Kabupaten Sidoarjo Melalui Digital Marketing ». Ekobis Abdimas : Jurnal Pengabdian Masyarakat 2, no 1 (30 juin 2021) : 67–77. http://dx.doi.org/10.36456/ekobisabdimas.2.1.3908.
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Usaha pada sektor UMKM di desa Banjarkemantren yang ditekuni oleh para pelaku usaha home industry belum dapat menunjukkan hasil yang maksimal. Karena pelaku usaha rumahan memasuki pangsa pasar di era pandemi, agak sulit terutama dalam cara memasarkan produk olahannya. Observasi ini dilakukan dengan metode eksplanatif terhadap 15 pelaku usaha rumahan. Hasil temuan menunjukkan bahwa sebagian warga Desa Banjarkemantren belum memahami penggunaan media sosial sebagai sarana penjualan produk olahan rumah tangga. Dukungan tim dalam menggunakan media sosial untuk berkreasi dan memberikan informasi kepada konsumen antara lain melalui BBM (blackberry Messenger), FB (Facebook), WA (Whatsapp), IG (Instagram), Youtube, email dan Tik Tok, sangat positif dengan penggunaan tersebut. dari pemasaran digital. Oleh karena itu, peluang seperti ini sangat bagus, dan warga tidak merasa kehilangan kesempatan yang bermanfaat untuk menimba ilmu tentang teknologi digital. Warga desa sebagai pelaku bisnis mendapatkan pembinaan dan pelatihan dari tim dalam memanfaatkan digital marketing. Hal ini menjadi salah satu cara untuk membangkitkan semangat para pengusaha home industry dalam meraih kesuksesan bisnis melalui digital marketing.
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Wibisono, Christian. « ANALISIS FAKTOR KOMUNIKASI ONLINE DAN BRAND LOVE MANCHESTER UNITED SEBAGAI SPORTS BRAND PADA PENGGEMAR MANCHESTER UNITED DI BANDUNG ». Bina Ekonomi 22, no 1 (18 décembre 2018) : 1–10. http://dx.doi.org/10.26593/be.v22i1.3104.1-9.
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A brand for sport teams nowadays is a very valuable asset (Burrow, 2013). Sports team need to improve brand image like businesses do. These sports team conduct online communication to improve their brand image. Manchester United do this by managing their official Facebook, Twitter, Instagram and official website account. With so many factors to manage and monitor, the task of managing this online communication channel can be a very demanding task. The objective of this paper is to try to make it less complicated. From twenty indicators of online communication, using factor analysis, the result is five factors namely: twitter junkie, website user, IG and FB user, news hunter, and brand love.Keywords: brand love; sports marketing; online communication; factor analysis
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Franzoni, Alessandro, Marta Gariglio, Annelisse Castillo, Dominga Soglia, Stefano Sartore, Arianna Buccioni, Federica Mannelli et al. « Overview of Native Chicken Breeds in Italy : Small Scale Production and Marketing ». Animals 11, no 3 (27 février 2021) : 629. http://dx.doi.org/10.3390/ani11030629.
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The intensive use of high-performing strains in poultry production has led to the extinction of several autochthonous chicken breeds and, consequently, loss of genetic variability. Interest in saving biodiversity is growing rapidly and has become a major objective worldwide. The aim of this study was to shed light on the production trends of native Italian poultry breeds and the related market. A questionnaire, which asked about the production cycles, the number of animals and table eggs produced per year and their retail prices was completed by 121 breeders across Italy. The surveyed breeders were divided into two categories: breeders conducting an agrozootechnical farm, referred to as ‘farmers’ (F); and breeders keeping chickens as backyard poultry, referred to as ‘fancy breeders’ (FB). Analysis of the data acquired indicated that animals were mainly slaughtered between 6 and 12 months of age, with F processing more animals per year. The same production trend was observed for table eggs. The recorded retail prices of native chicken products were higher than those for conventional products, but similar to those reported for valuable niche poultry products, such as the Poulet de Bresse in France and organic eggs. Knowledge about these highly valuable markets should be used to encourage the use of local breeds in alternative poultry farming and help protect biodiversity.
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Fanaqi, Chotijah, et Rosanti Utami Dewi Suyatman Yatnosaoutro. « STRATEGI E-MARKETING UMKM PRODUK MAKANAN 3S OPIEUN NHEUNAH DI MASA PANDEMI COVID-19 ». Jurnal Digital Media dan Relationship 4, no 1 (30 juin 2022) : 1–8. http://dx.doi.org/10.51977/jdigital.v4i1.726.
Texte intégralRésumé :
Pandemic covid 19 memberikan dampak yang cukup signifikan bagi keberadaan UMKM di tanah air. Hal ini dikarenakan sebagian besar kehidupan ekonomi masyarakat bertumpu pada sector ini. Untuk melakukan upaya bertahan di masa pandemic, 3S Opieun Nheunah melakukan terobosan di bidang penjualannya, yakni dengan cara e-marketing, atau penjualan secara online yang penggunaannya berbasis digital. Tujuan dari penelitian ini adalah untuk mendapatkan pemahaman terhadap penggunaan e-marketing oleh UMKM Produk makanan 3S Opieun Nheunah. 3S Opieun Nheunah merupakan UMKM yang membuat produk makanan berupa seblak, bakso, dan berbagai minuman olahan yang bertempat di Desa Tanjungsari, Kecamatan karangpawitan, kabupaten Garut. Penelitian ini dilakukan selama kurang lebih 2 bulan, yakni rentang waktu bulan November-Desember 2020. Jenis penelitian ini adalah penelitian kualitatif dengan teknik penelitian eksplanatif. Adapun paradigma dalam penelitian ini adalah interpretative yakni sebuah upaya interpretasi yang dilakukan peneliti terhadap data-data yang ditemukan melalui wawancara, observasi, dan dokumentasi, serta didukung juga oleh studi pustaka yang relevan. Beberapa strategi yang digunakan dalam e-marketing 3S Opieun Nheunah, diantaranya yaitu: melalui media Online seperti Whatsapp, FB (3S Opieun nheunah), dan IG (@3s.opieun.nheunah); melalui Market Place (Grup Kuliner dan lain sebagainya); melalui platform aplikasi Gorowok, Gofood dan Grabfood; melalui Selebgram sebagai endorser; serta melalui Reseller secara online. Menurut hasil penelitian, beberapa strategi ini dianggap cukup efektif untuk meningkatkan penjualan karena disamping bisa membuat produk UMKM Makanan 3S Opieun Nheunah bisa bertahan di masa pandemi, strategi ini juga mampu melahirkan sejumlah inovasi atau terobosan di bidang pengembangan produknya.
Kata Kunci: UMKM, e-Marketing, Pandemi Covid 19
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Pangan, Ronnie, et Jaehak Shim. « CAUSE-RELATED MARKETING AND CAUSE SPONSORSHIP’S COMPANY-CAUSE FIT AND eWOM : SPREADING CSR ON FACEBOOK ». Advanced International Journal of Business, Entrepreneurship and SMEs 3, no 8 (15 juin 2021) : 22–40. http://dx.doi.org/10.35631/aijbes.38002.
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Businesses should utilize Corporate Social Responsibility (CSR) marketing communications to show genuine support for stakeholders affected by the Covid19 pandemic. This study focuses on two forms of CSR marketing communications: cause-related marketing (CRM) and cause sponsorship (CS). This research would look into how CRM and CS’s company cause fit will affect eWOM (electronic word-of-mouth), a type of consumer response. A survey-based within-subjects trial of CRM and CS x 2 company-cause fit will be conducted on active Facebook users aged 18 to 64 years old. Ten (10) pre-selected firms from the Philippines' Top 30 Businesses were selected. These companies posted both CRM and CS Facebook messages. The CRM posts will be shown to half of the sample size (N=272), while the CS posts will be shown to the other half (N=272) and graded via a questionnaire. The research concluded that there were positive relationships between CRM and CS’s company-cause fit and eWOM. Between the two, CRM had a greater effect on eWOM as compared to CS. This was also evident in the models. The higher the company-cause fit, the higher the eWOM response. The suggestion to companies was to concentrate on CRM FB posts with the high company-cause fit so that the occurrence of eWOM would be higher especially during periods of crisis like the Covid19 pandemic. For future researchers, other forms of CSR marketing communications and consumer responses may be studied to further increase the effectiveness of Facebook CSR posts.
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Sunandes, Aris, Yuhanin Zamrodah, Palupi Puspitorini, Rumanintya Lisaria Putri et Fauziyah Fauziyah. « PENGEMBANGAN YOUTH CENTER SEBAGAI DESTINASI WISATA BERBASIS SPORT PRENEUR DI DESA BANJARWARU KABUPATEN LUMAJANG ». VIABEL : Jurnal Ilmiah Ilmu-Ilmu Pertanian 16, no 2 (27 novembre 2022) : 123–29. http://dx.doi.org/10.35457/viabel.v16i2.2504.
Texte intégralRésumé :
Banjarwaru Village, Lumajang District has the potential to develop preneur sport-based tourist destinations. The purpose of this research is to provide guidance and training for human resources, provide tourism management training in order to strengthen the concept of developing a youth center as a sport preneur-based tourist destination and training in marketing management to support the achievement of market share. The research method uses a qualitative descriptive method. The results of the study show that the ability of the community's human resources has begun to shift from those who used to only work as farmers to become entrepreneurs (entrepreneurs) in the tourism sector, to become people who are skilled and have creativity in tourism products. Banjarwaru Village has carefully planned tourist destinations, namely the locations have been mapped for sports facilities such as soccer facilities and rivers used for rafting with all existing facilities and built shops for local people to be entrepreneurs in the area around sport preneurs and carry out tourism marketing. either through the village web, Ig, fb, wa and brochures so that they can attract tourists to travel in Banjarwaru Village.
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Firdaus, Firdaus, Muhamad Roby Jatmiko et Wa Ode Sitti Nurrahmah. « Pelatihan Pemasaran Produk Dimasa Pandemi Covid 19 Berbasis Social Media Pada UMKM Tahu Bakso Berkah Wijaya Di Batur Sari, Mranggen, Demak, Jawa Tengah ». Society : Jurnal Pengabdian Masyarakat 1, no 3 (6 mai 2022) : 122–27. http://dx.doi.org/10.55824/jpm.v1i3.95.
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SME’s are one of the bases for supporting the economy of a country that deserves to be empowered. However, in its implementation it is not easy to require cooperation between various elements including the government, the community, and the role of universities. In this community service activity, the collaboration partner, the SME’s Tahu Bakso Berkah Wijaya, is located at jl. Batur sari, mranggen. Along the way, Wijaya's Bakso Blessings experienced various conventional marketing problems, because the owner was not familiar with technology as it is today. The purpose of this service is to teach MSME owners so that in marketing products, not only in the conventional way, but also by using this sata technology development by selling through social media. The method used in this case is in the form of sharing and providing training materials in the form of how to create an online store, how to sell on social media and how to become partners in existing start-up platforms. The results obtained from this service are the establishment of official social media accounts and packaging labels for MSME Tahu Bakso Berkah Wijaya which consists of FB, IG, and start-up partner accounts, namely Gojek and Grab. This also makes these SMEs more existent and easy to find for culinary lovers to know meatballs.
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I Wayan Ruspendi Junaedi, Gerson Feoh, Putu Steven Eka Putra et Budi Hidajat. « INCREASING KNOWLEDGE OF ENTREPRENEURSHIP, MARKETING, AND CHSE AS THE DEVELOPMENT OF PINGETOURISM VILLAGE MARGA DISTRICT, TABANAN, REGENCY, BALI ». International Journal of Social Science 2, no 4 (8 janvier 2023) : 2003–18. http://dx.doi.org/10.53625/ijss.v2i4.4648.
Texte intégralRésumé :
The Community Partnership Program (PKM) for Entrepreneurship, Marketing & CHSE Training and Assistance was carried out in Pinge Tourism Village, Tabanan, Bali which is located in Marga District, Tabanan Regency, Bali. The problems of the Entrepreneurship, Marketing & CHSE Training and Assistance group found that (1) Entrepreneurship was not yet available, for the pinge indigenous people (2) Marketing had not been integrated so that it could be used as a promotion for the Pinge tourism village (3) there was no center for creating interesting content regarding cultural promotion, agricultural production, and tourism. (4) There is no CHSE assistance and training in the village sector as well as procurement of facilities and materials to fulfill CHSE. To overcome this problem, the people of Pinge Tourism Village, Tabanan, Bali need a solution in the form of a PKM program in the form of the following activities: (1). Socialization of Entrepreneurship Training and Assistance, Marketing & CHSE, (2). Integrating marketing programs in a tourism village program in the form of flyers and digital marketing such as IG and FB, (3). Making promotional media (content) as digital marketing materials, and (4). CHSE assistance and training in the village sector as well as procurement of facilities and materials to fulfill the CHSE. The target achievements of PKM activities are: (1) Partners are able to have entrepreneurship knowledge > 80%, (2) Partners have marketing knowledge > 80%, (3). Partners are able to create Digital marketing content, which is applied to Instagram media, Facebook by > 50 %. (4) Partners implement CHSE according to standards and meet > 80% of self-assessment standards. PKM is designed with stages of activities which include: entrepreneurship training with business plan material, marketing training, creation of marketing promotional media (content) and procurement of facilities and materials to meet CHSE, materials for CHSE, CHSE training, CHSE independent assessment assistance. The PKM proposal is in line with one of the focuses of community service in 2022, namely tourism, specifically the development of tourism human resources who are qualified and ready to support quality tourism in accordance with the strategy of the Ministry of Tourism and Creative Economy. PKM also supports one of the leading fields of research and community service at Dhyana Pura University, namely harmonized tourism. This PKM supports the Main Performance Indicators of Higher Education: students gain experience off campus (IKU 2), lecturers engage in off-campus activities (IKU 3), and PKM activities are used as team project-based and case-based learning materials (IKU 7). The mandatory output of PKM is as a Synaptek speaker at Undhira. Additional outputs include articles in the Community Empowerment Journal (SINTA 4), publications in online media, and video publications on YouTube. This PKM program will be carried out by 3 Dhyana Pura University lecturers and involve 2 students. The implementation period is 1 year with a budget from Dhyana Pura University of IDR
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Munim, Abdul, et Putri Nur Hayati. « Strategi Pemasaran UMKM Konveksi Hijab di Pondok Pesantren Addimyati Desa Pondok Lalang Kecamatan Jenggawah Kabupaten Jember 2021 ». LAN TABUR : Jurnal Ekonomi Syariah 3, no 2 (21 mars 2022) : 166–79. http://dx.doi.org/10.53515/lantabur.2022.3.2.166-179.
Texte intégralRésumé :
Tujuan dalam penelitian adalah: 1) Untuk mendeskripsikan strategi pemasaran UMKM Konveksi Hijab dipondok pesantren Addimyati desa pondok lalang Kec. Jenggawah Kab. Jember. 2) Untuk Mendeskripsikan kendala-kendala yang dihadapi Umkm konveksi Hijab di pondok pesantren Addimyati desa pondok lalang Kec. Jenggawah Kab. Jember. Dalam penelitian ini peneliti menggunakan pendekatan kualitatif deskriptif, jenis penelitiannya menggunakan penelitian lapangan (field research). Hasil penelitian menyimpulkan bahwa: 1) strategi pemasaran Umkm Konveksi Hijab ini menggunakan bauran pemasaran (marketing Mix) diantaranya: strategi produk, UMKM Konveksi Hijab ini sangat menjaga kualitas produk yang dijahit serta produk yang dihasilkan ini termasuk barang tahan lama (durable goods). Strategi harga, dalam menetapkan harga Umkm Konveksi hijab ini menghitung HPP kemudian ditambah beberapa persen berdasarkan lama waktu pengerjaan beserta cepat atau lambatnya perputaran barang. Strategi promosi yakni offline dan online dengan cara kontal langsung dengan konsumen (personal selling) dan online melalui media sosial seperti fb, instagram, shoppe, Wa, lazadah. Strategi Distribusi, dalam mendistribusikan produk Umkm Konveksi hijab menggunakan distrubusi secara langsung dan tidak langsung. Secara langsung dengan mendatangi toko sedangkan tidak langsung melalui resseller.
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Irdiana, Sukma, Kusnanto Darmawan et Kurniawan Yunus Ariyono. « Community Empowerment Through Plastic Waste Recycling To Improve Community Economy ». Empowerment Society 3, no 2 (26 août 2020) : 41–44. http://dx.doi.org/10.30741/eps.v3i2.587.
Texte intégralRésumé :
The research aims to increase people's creativity in managing plastic waste into goods that have economic value. This research raises the issue of tackling plastic waste in Lumajang Regency. The object of this research was conducted in Pasrujambe District, Lumajang Regency. This research uses a qualitative approach with a case study model. Data collection in this study used two ways, namely interviews and observations. Furthermore, after the data was collected from the informants, analysis was carried out. The results of this study indicate that the Pasrujambe community consisting of PKK, Gerbangmas and PKK Friends enthusiastically participated in the training stages. Starting from plastic waste creation training, marketing training through social media to simple accounting training. The results of this training the community can make, among others, bags, plastic drinking containers, flowers, pencil cases, vases and so on. In addition, the community has also been able to market these products through FB, WA and Instagram and the community has also benefited from the plastic waste creation products they make.
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Indrawati, Trisa. « Pemberdayaan Ibu-Bu Rumah Tangga Miskin melalui Inkubasi Usaha Mandiri di Kecamatan Benowo Kota Surabaya ». Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) 2 (15 décembre 2019) : 1218–29. http://dx.doi.org/10.37695/pkmcsr.v2i0.492.
Texte intégralRésumé :
Kelompok miskin di Kota Surabaya termasuk kategori kemiskinan perkotaan. Beban orang miskin di perkotaan akan lebih berat daripada beban orang miskin di perdesaan karena menghadapi persaingan hidup yang sangat keras di tengah-tengah pembangunan perkotaan dan kalah bersaing dalam kesempatan lapangan pekerjaan, mereka juga harus menanggung biaya hidup yang sangat mahal di kota. Oleh karena itu, kelompok miskin di perkotaan akan kesulitan memenuhi kebutuhan dasar (basic need) nya agar bisa hidup layak. Untuk itu diperlukan adanya program terpadu untuk penanggulangan kemiskinan di kota Surabaya. Tujuan program ini adalah untuk memberdayakan masyarakat miskin di Kecamatan Benowo Kota Surabaya, meningkatkan ketrampilan usaha mandiri masyarakat miskin di Kecamatan Benowo Kota Surabaya dan menambah penghasilan masyarakat miskin di Kecamatan Benowo Kota Surabaya. Metode pelaksanaan program ini melalui; Identifikasi data calon peserta pemberdayaan pelatihan , penyuluhan Motivasi, Testimoni dan Pembentukan Kelompok Usaha Bersama, Pelatihan Ketrampilan Produksi, Pelatihan Manajemen Usaha dan pendampingan Manajemen Usaha. Hasil pelaksanaan program antara lain; Sosialisasi Program dan Perkenalan Narasumber, Pelatihan Motivasi Wirausaha “Mengungkap Rahasia Berwirausaha dengan Cara Termudah, dan Cepat Menghasilkan” (Awal Program), Penjelasan Teknis Program Inkubasi dan Tata Tertib Kegiatan Inkubasi Usaha Mandiri, Pelatihan Keterampilan Membuat Sagon Semanggi, Pelatihan Manajemen Pemasaran Online – FB Marketing dan Instagram Marketing, Pelatihan Manajemen Pemasaran dan Tata Rupa, Pelatihan Manajemen Keuangan – Cara Menghitung Biaya, Menentukan Harga dan Menghindari Kerugian Usaha Agar Selalu Untung, Pelatihan Manajemen Organisasi dan SDM, Penyuluhan Legalitas Usaha dan Lingkungan dan Penyuluhan Akses Permodalan, Pelatihan Motivasi Wirausaha – “Mental Block Coach and Solution” (Pertengahan Program), Pelatihan Motivasi Wirausaha – “Yes! Aku Berhasil (=Bisa)” (Akhir Program) dan di akhiri program pendampingan.
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Ismayanti, Ismayanti. « MAPPING SEASCAPES TOURISM DESTINATION IN INDONESIA ». Jurnal Industri Pariwisata 1, no 1 (5 juillet 2018) : 71–80. http://dx.doi.org/10.36441/pariwisata.v1i1.17.
Texte intégralRésumé :
This research was to map prospective seascapes tourism destination. As results, some challenges occurred in seascapes destination development. Thus, it can be concluded that main activities of seascapes tourism are: cruising, yachting, surfing, leisure fishing and watersport activities i.e. Jet skiing. The development of seascapes tourism destination falls into: (1) Pioneering phase takes place in new-found attraction that it is recently built and has potential tourists; (2) Expansion stage occurred in areas that already exist with certain service quality level and loyal customer; (3) Improvement phase, the area is mature and ready-visit; and (4) Revitalization for saturated destination. It was recommended that marine infrastructure and tourist facilities such as: floating pontoons and dinghy-jetty, FB establishment and toilet must be constructed. Brand awareness and market penetration are created. Evaluations on existing activities and attractions as well as maintenance of infrastructure, networking and hard-selling act were needed. Sharpen competitive advantages, sustainable marketing strategy; maintain loyalties of tourist, infrastructure and facilities as well as networking are a must. Feature of attraction and activities should be modified, re-adjustment based on tourist’s preference and re-orientation on networking when destination reach revitalization phase.
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Sumekar, Aried, Erlina Erlina, Rina Br. Bukit et Chandra Situmeang. « MENINGKATKAN KINERJA PERUSAHAAN LOGISTIK DENGAN PENDEKATAN PENGENDALIAN OPERASIONAL ». PROSIDING FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS DHARMAWANGSA 1, no 1 (3 janvier 2022) : 9–14. http://dx.doi.org/10.46576/prosfeb.v1i1.31.
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In achieving good corporate performance, the business environment demands to establish a division designed to carry out monitoring with the aim of increasing value and improving company operations. Operational control can help monitoring activities because the auditor will see how far the organization's goals have been achieved and whether the company's operating activities have been carried out effectively and efficiently. Operational control will ensure the functions and responsibilities of each ornament in the company to carry out their duties properly in accordance with the provisions, policies and regulations and ensure that audit results in the form of recommendations for improvement have been carried out to improve company performance. This study was conducted to determine the effect of operational control on the performance of logistics companies either simultaneously or partially. This study used instrument testing and analyzed using descriptive analysis, then hypothesis testing was carried out using regression analysis. The data used is primary data through questionnaires with a sample of 50 respondents who are auditees from the operations and marketing division, accounting and finance division, human resources division, and the food and beverage (fb) division who are permanent employees at logistics companies in North Sumatra. Based on the results of data processing, it can be seen that operational control has a significant positive effect on the performance of logistics companies.
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Carter, Stephen, et Amy Chu-May Yeo. « Mobile apps usage by Malaysian business undergraduates and postgraduates ». Internet Research 26, no 3 (6 juin 2016) : 733–57. http://dx.doi.org/10.1108/intr-10-2014-0273.
Texte intégralRésumé :
Purpose – This qualitative, exploratory study uses constructs from the theory of planned behaviour (TPB) and construct variables from literature, as a basis to ascertain similarities and differences in the behaviour by business undergraduates (UGs) and postgraduates (PGs) of mobile apps and the purpose of this paper is to suggest implications for consumer behaviour theory and marketing practice for the two groups of students. Design/methodology/approach – Literature informed us of the paucity of research on the relationship between behavioural theory and mobile apps usage in the Asia region. An exploratory and interpretivist approach, with thematic analysis, was employed to aid in data processing. Findings – The investigative outcomes highlighted more similarities than dissimilarities in terms of perceived attitude (e.g. mood, ethical guilt, familiarity, addiction) and more differences in perceived subjective norms (e.g. family, friends, classmates and teammates) and perceived users’ behavioural control (e.g. promotional inducements, self-confidence) towards the usage of mobile apps exhibited by two different sets of data. Research limitations/implications – Homogeneity of participants, small sample size and generalisability of results were the main concern, hence, it warrants further research. In addition a cross-cultural comparison would be beneficial which might generate more meaningful results. Practical implications – The research, albeit exploratory, serves as a guide for marketers and apps content providers to focus on usability of features and functions of apps as well as credibility, social context, timing, location, excitement of advertisements and promotional messages especially when marketing to the 18-30-age group. The research also shows that practitioners should be nuanced in their appeals to UGs and PGs. Originality/value – Despite the provision of numerous mobile apps, this study, using the constructs of the TPB as a basis, offers a new insight into the reasons for, and usage of, specific and top popular apps (e.g. FB, Whatsapps and WeChat) Malaysian students used which reflects a varied behavioural dimension as opposed to planned behaviour.
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Wahba, Mohamed, et Dalia Elmanadily. « Social Media Usage in Recruitment Practices in Egypt ». International Journal of Business Administration and Management Research 4, no 3 (25 septembre 2018) : 1. http://dx.doi.org/10.24178/ijbamr.2018.4.3.01.
Texte intégralRésumé :
Nowadays, networking within online social media platforms isn't just about swapping pictures and music, or discussing the trivial details of a night out, a TV show or a sporting event. Social media is increasingly becoming the space where professional life happens. The recent option by Face book to update user profile pages to offer a 'LinkedIn style' professional view, suggests that social media, on the whole, is becoming a medium for work as well as play.( Sophia,2009)
Recruitment is a process of finding and attracting capable applicants for employment. E-recruiting is the use of internet technology to attract candidates and aid the recruitment process. This usually means using one's own company website, a third-party job site or job board, a CV database, social media or search engine marketing. Social Media recruiting (social recruiting) is the part of e-recruiting.( Palonka et al,2013)
Social media in recruitment and selection occurs when recruitment representative view social networks platforms such as: LinkedIn, Facebook in the employment selection process leading to the acceptance or rejection of job applicants.
The goal of this research is to assessing the recent status of the usage of social media networks in recruitment and selection process in Egyptian organizations as today social media networks and platforms provide great opportunities for business and job seekers to a certain extent. By applying an exploratory study on a random sampling procedure was used to select 200 firms from different types of sectors. The respondents of this study incorporated 130 business owners and human resources managers in Egypt through online survey. The results revealed that the 54 percentage of the respondents use social media to support their recruitment effort human while 31percent don't know and plan to use it .the results revealed that LinkedIn and FB are the most social media platforms used in recruitment , also the paper surveyed some obstacles and advantages for social media recruitment.
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Has-Tokarz, Anita Lidia. « Współczesna książka kucharska dla dzieci i młodzieży jako produkt medialny ». Folia Bibliologica 60 (24 mai 2019) : 59. http://dx.doi.org/10.17951/fb.2018.60.59-79.
Texte intégralRésumé :
<p>Współczesny rynek książki dla dzieci i młodzieży, mimo obserwowanych krótkotrwałych okresów zapaści, stale jest – jak pokazują branżowe raporty – jednym z bardziej stabilnych i dochodowych segmentów polskiego rynku wydawniczo-księgarskiego. Zyski gwarantują oficynom wydawniczym przede wszystkim globalne bestsellery adresowane tak do najmłodszych czytelników, jak i nastolatków. Artykuł omawia zjawisko brandingu, tj. kreowania globalnych marek w sektorze książki dla młodych odbiorców. Branding staje się obecnie ważnym narzędziem międzynarodowego marketingu książki, a tzw. polityka marki (brandu) zajmuje istotne miejsce w taktyce marketingowej wydawców działających w segmencie książek dla młodych odbiorców. Obserwacja globalnego i krajowego rynku mediów pozwala dostrzec tendencję do profesjonalizacji dziecięcej kultury kulinarnej. Przejawem tego zjawiska jest m.in. rozwój przemysłu zabawkarskiego związanego z produkcją akcesoriów kulinarnych, jak również aneksja przestrzeni medialnej zarezerwowanej dla dzieci i młodzieży. W jej obrębie można zauważyć multiplikację telewizyjnych programów kulinarnych, coraz liczniej powstają internetowe projekty kulinarne, gry online przeznaczone dla małych kucharzy, kulinarne aplikacje na urządzenia mobilne. Kulinarny „zwrot tematyczny” dokonuje się także w obrębie rynku książki dla dzieci i młodzieży. Po 1989 roku w segmencie książek kucharskich dla najmłodszych czytelników doszło do imponujących zmian ilościowych i jakościowych. Ewoluowały ich nowe warianty tematyczne i style edytorskie, jak również formaty medialne (kulinarne audiobooki, e-booki), będące refleksem globalnych mód i idei charakterystycznych dla kultury konsumpcyjnej oraz świadectwem kulinarnej emancypacji najmłodszych. W referacie wskazano różnorodne przykłady współczesnych książek kucharskich, które są powiązane z supersystemami rozrywkowymi dla dzieci.</p>
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« ITT adds FB Leopold to water portfolio ». Pump Industry Analyst 2006, no 6 (juin 2006) : 16. http://dx.doi.org/10.1016/s1359-6128(06)71411-2.
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Shi, Yuying. « How Do Different Brand Equity Measures Affect Long-Term Promotional Effectiveness ? » Review of Marketing Science, 18 juillet 2022. http://dx.doi.org/10.1515/roms-2022-0003.
Texte intégralRésumé :
Abstract Studies on the relationship between brand equity and long-term promotional effectiveness have many issues. Brand equity measures can be classified as either consumer-based (CB) or firm-based (FB) measures. Previous literature has mostly focused on one or the other type of measure, mostly due to computational difficulties or data limitations, making it difficult to determine whether the results can be generalized to all types of measure. In addition, long-term promotional effectiveness remains a debatable issue due to complicated long-term effects. Our study is the first to include both CB and FB brand equity measures in a long-term promotional effectiveness study. Using weekly scanner data in the breakfast category covering a three-year period, we are able to compute a variety of popular operationalizations of brand equity measures by employing the aggregate demand model and capture total long-term effects via the persistence model. Our major finding is that the general consensus that higher brand equity generates higher promotional effectiveness applies only to typical FB measures—not CB measures. Moreover, we show a positive accumulated long-term effectiveness and an absence of permanent effects for all our brands. These results offer new insights into the differentiation of major brand equity measures and long-term promotional effectiveness.
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Mahdzan, Nurul Shahnaz, Mohamad Fazli Sabri, Abdul Rahim Husniyah, Amirah Shazana Magli et Nazreen Tabassum Chowdhury. « Digital financial services usage and subjective financial well-being : evidence from low-income households in Malaysia ». International Journal of Bank Marketing, 26 décembre 2022. http://dx.doi.org/10.1108/ijbm-06-2022-0226.
Texte intégralRésumé :
PurposeThe first objective of this study is to analyze whether financial behavior (FB), financial stress (FS), financial literacy (FINLIT) and the locus of control (LOC) influence subjective financial well-being (SFWB) among low-income households in Malaysia. The second objective is to investigate whether the use of digital financial services (DFS) moderates the influence of FB and FS, on SFWB.Design/methodology/approachMotivated by the literature on transformative service research (TRS), this study examines how the use of DFS impact SFWB among low-income households in Malaysia. Low-income households are chosen as they are more likely to be financially excluded and lack financial knowledge and skills. Using an interviewer-administered survey, trained enumerators collected data from 1,948 low-income households in Malaysia, selected using a two-stage sampling based on the National Household Sampling Frame obtained from the Department of Statistics Malaysia.FindingsResults reveal that SFWB is positively influenced by FB and the LOC, and is negatively impacted by FS and FINLIT. The evidence shows that the use of DFS counterintuitively weakened the strength of the relationship between FB and SFWB, but effectively reduced the adverse effect of FS on SFWB.Practical implicationsTo reverse the signs of relationship, financial services marketers need to identify the specific types of DFS that low-income households use in order to provide targeted marketing efforts and financial education to promote the use of DFS on a more holistic basis to increase financial well-being.Originality/valueThe findings of this study add to the body of knowledge deliberating on the opposing effects of technology on consumers' welfare and well-being. This study focuses on the lower-income stratum of Malaysian households as this group of the population is more likely to be financially excluded and have deficiencies in financial knowledge and skills. Findings of this study show that DFS use can actually diminish the positive impact of FB on SFWB while reducing the adverse effect of FS on SFWB.
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Aparicio, Gloria, Amaia Maseda, Txomin Iturralde et Pilar Zorrilla. « The family business brand : cross-fertilization between fields ». Management Decision, 30 janvier 2023. http://dx.doi.org/10.1108/md-04-2022-0445.
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PurposeFollowing a bibliometric approach, this study examines research on brand and branding in family businesses (FBs) to identify influential sources and main areas of knowledge, proposes an integrative framework that provides a holistic perspective of this field with an interdisciplinary cross-fertilization view and explores new avenues for future research and practice.Design/methodology/approachBased on 449 bibliographic references retrieved from the Web of Science database through a systematic process, the authors employed bibliographic coupling analysis to visualize the relationships among key works in the field and subsequently performed a literature review to deepen the analysis.FindingsThe bibliographic coupling analysis structured the existing research into six thematic clusters. Four of them follow an internal perspective and focus on FB identity and its influence on the construction of corporate brand identity, whereas the other two follow an external perspective that explores how FB brands are communicated and perceived by stakeholders and the influence of corporate brands and branding on FB image and reputation. Drawing from an in-depth review of the literature, this study offers a novel integrative framework, together with a set of proposals with managerial and theoretical implications.Practical implicationsThe proposed framework aims to clarify the relationship between internal identity and management to build and communicate a FB brand. The study also shows the symbiosis that exists among family values, corporate reputation, brand equity and awareness in FBs. The existing interconnection between the family and business generates unique associations that are difficult to imitate.Originality/valueThis study is the first documented attempt at a bibliometric analysis of brands and branding in FBs, which serves to clarify the linkages between different research streams and connecting marketing, organization and FB literature to guide future research. Moreover, the integrative framework provides researchers and practitioners with a better understanding of its scope, highlighting the importance of corporate brand strategies beyond the boundaries of marketing departments.
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N. Jayasuriya. « The Impact of Facebook Marketing on Customer-Based Brand Equity and Purchase Intention on Fashionwear Retail Industry in Sri Lanka ». Asian Journal of Marketing Management 1, no 02 (26 juillet 2022). http://dx.doi.org/10.31357/ajmm.v1i02.5960.
Texte intégralRésumé :
Purpose –This study focuses on examining the impact of Facebook marketing components on customer-based brand equity (CBBE) and purchase intention (PI).
Design/methodology/approach – A conceptual model was developed based on the literature and related hypotheses were tested based on the responses of 390 Facebook (FB) fans of four leading fashion-wear retailers in Sri Lanka who have been selected on a random basis. The data was collected using an online survey and analyzed using the structural equation modeling.
Findings- The results indicate that Facebook marketing has a strong impact on customer-based brand equity. The items entertainment, reputation and relationship remain for Facebook marketing construct to test its impact on customer-based brand equity. This finding helps to recognize the role of Facebook marketing from the strategic point of view, confirming its significant contribution in taking a brand to the next level. Furthermore, the direct impact of Facebook marketing on purchase intention was not significant and customer-based brand equity fully mediates the relationship between Facebook marketing and purchase intention.
Originality –This research applies the Honeycomb model which is a rarely used model to identify the components of Facebook marketing. Hence, this can be identified as one of first this kind of research in Sri Lanka. Further, this study address Fashion-wear retail industry which another important but understudied sector in Sri Lanka.
Implications – This article connects the consumers’ opinion on Facebook marketing. The findings of Facebook marketing on taking brand equity into next level will be useful for decision making in business organizations. The effective use of social media will reduce the promotional expenses. Further, the application of Honeycomb model shows the appropriate criteria for Facebook marketing and fill the gap of the unavailability of criteria for social marketing evaluation.
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Singh, Sanil D., et Anil A. Chuturgoon. « A comparative analysis of mycotoxin contamination of supermarket and premium brand pelleted dog food in Durban, South Africa ». Journal of the South African Veterinary Association 88 (6 octobre 2017). http://dx.doi.org/10.4102/jsava.v88i0.1488.
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Dry pelleted dog food in the South African market is available via supermarkets, pet stores (standard brands [SBs]) and veterinary channels (premium brands [PBs]). For the purpose of this study, the supermarket channel included the cheaper quality foods and PBs were sold via the veterinary channel (n = 20). These feeds were analysed for four main mycotoxins (aflatoxins [AF], fumonisin [FB], ochratoxin A [OTA] and zearalenone [ZEA]) using standard welldescribed extraction, characterisation and quantitation processes. Irrespective of the brand or marketing channel, all foods were contaminated with fungi (mainly Aspergillus flavus, Aspergillus fumigatus and Aspergillus parasiticus) and mycotoxins (most prevalent being aflatoxins and fumonisins). This was observed in all 20 samples irrespective of the marketing channel or perceived quality. Also, many samples within each marketing channel failed the 10 ppb limit for aflatoxin set by regulations in South Africa. Although fumonisin was detected in all samples, a single sample failed the Food and Drug Administration (FDA) limit of 100 ppb. Both OTA and ZEA were found at low concentrations and were absent in some samples. This study suggested that higher priced dog food does not ensure superior quality or that it is free from contamination with fungi or mycotoxins. However, analysis of the more expensive PBs did reveal contamination concentrations lower than those of the SBs.
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Evasari, Aprilia Dian. « STRATEGI PEMASARAN ISLAMI DENGAN MEDIA SOSIAL UNTUK MENINGKATKAN PENJUALAN PRODUK ». ISTITHMAR Jurnal Pengembangan Ekonomi Islam 4, no 1 (1 juin 2020). http://dx.doi.org/10.30762/istithmar.v4i1.3.
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The rise of promotions and buying-selling through internet where social media has become one of the media, it has many positive impacts, such as buying-selling transactions have become easier. The purpose of this study was to find out and analyze the role of social media in supporting the marketing of Micro, Small, and Medium Enterprises (MSME) product “Kirana”in Tales Village, Ngadiluwih, Kediri. The research method used is a qualitative method with a descriptive exploratory approach, meaning that the data obtained from both the researcher, key informants and existing data are then analyzed. The sharia marketing strategy implemented by MSME “Kirana” which prioritizes sharia elements brings a lot of blessings, this has a big impact on the increase in consumer response and blessed profit. From the results of the study, it was found that the role of social media is very helpful in marketing products produced by MSME “Kirana” and increase sales figures. The results of this study indicate that the use of social media as a promotion of MSME “Kirana” market using several social media such as: WA (Whatsapp), Instagram, FB (Facebook). Those social media WA ( Whatsapp) used as a means for ordering, Facebook and Instagram used for uploading photos of the items they sell. Those social media give a positive impact, namely their sales have increased which is in accordance with the function of social media in trading, which can increase sales.
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Edurkar, Ashok Vasant. « A Review of India’s Foreign Trade with reference to Post RBI Road MAP 2005 and Financing by Foreign Banks (FB) during the period 2003 -2013 ». IRA International Journal of Education and Multidisciplinary Studies (ISSN 2455–2526) 4, no 1 (25 juillet 2016). http://dx.doi.org/10.21013/jems.v4.n1.p3.
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<em>Transactions related to global trade flows have significantly improved at present, on account of the internationalization and highly developed e-commerce. Exports and imports opportunities have substantially increased so also risk associated with international trade has reached a high level. Along with issues related to languages used for communication involved in international marketing, drafting of letter of intent / purchase order, drafting of letter of credit, financing during execution of purchase order, pre and post shipment inspection and finally negotiation of bank documents for collection of payments, the international trade was always been quite risky. This risk is because of the fact that exporters and importers are from different countries, separated not only by physical distance but by socio political conditions. Actual trade flows determines quantum of foreign trade. Foreign trade divided by GDP is a good measure of improvement or growth in foreign trade. (Harrison 1996). There is a positive relationship between Foreign Trade well supported by domestic as well as foreign banks and economic growth (Edwards 1992).Mixed results are obtained during the study related to explanation of the causal relationship between the degree of openness of the economy and economic growth. This paper takes a review of India’s Foreign Trade with reference to post RBI Road Map 2005 and financing by Foreign Banks (FB) during the period 2003-2013.</em>