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1
Conocimiento, Dirección de Gestión del. « Journal of Global Fashion Marketing ». Taylor & ; Francis Group, 2004. http://hdl.handle.net/10757/655336.
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Conocimiento, Dirección de Gestión del. « Guía de acceso para Journal of Global Fashion Marketing ». Taylor & ; Francis Group, 2021. http://hdl.handle.net/10757/655336.
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Hayward, Chris. « Fashioning gender : the role of fashion in identity construction in a group of teenage girls ». Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/36313/1/36313_Hayward_1997.pdf.
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This study explores the relationship between gender and fashion, by investigating the life
experiences of a small group of teenage girls from an area south of Brisbane. Working from
feminist perspectives, this study explores the way the girls, in the study, make sense of media
representations of fashion and use this in their construction of their gendered self The
representation of the fashion model construct and its role in this process is examined.
Traditionally, approaches to the discussion of fashion have ranged from historical to socialist
feminist, but few have focussed on the impact of fashion on teenage girls. This study is based on
the assumption that there is a relationship between fashion and the social construction of the
body. Connell's (1987) theories about the gender structures, oflabour, power, and cathexis, have
been employed to provide a framework for the study. Femininity, in this study, is understood as
not fixed, but rather created by biological and social factors which may be accepted and/or
opposed at any moment on a life continuum. How teenage girls use fashion images to construct
their identity is investigated. How they write their bodies, and for what purposes, is explored. This
study argues that, involved in this process, is a potential struggle as these females utilise this
discourse for both power and pleasure.
Adopting a methodological approach similar to Gilbert and Taylor (1991), this study asks a small
group of teenage girls to discuss their experiences in relation to fashion. The research is
conducted in the form of a reading of a limited sample of newspaper and magazine articles about
fashion, small group interviews, and a small questionnaire. It then investigates how these
experiences are used by the girls in their formation of a gendered identity.
The study concludes that media images of fashion play a role in designing and fabricating the
gendered identity of the girls in the study, but they often experience difficulty relating to the
images presented. The restrictions in their lives that preclude them from having the power to be
like models have led to a resistance to many aspects of fashion, rather than reading of fashion as
an unpleasant experience.
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Worth, Syd Graham. « Textile design consultancy in the U.K. : a study of a small group of textile design consultants working in the U.K ». Thesis, Manchester Metropolitan University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.267443.
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Alencar, Camila Osugi Cavalcanti de. « Aplicabilidade do grupo focal para avaliação do conforto em pesquisas de usabilidade em moda ». Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/100/100133/tde-03072014-110844/.
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Para o lançamento de novos produtos na área do Design de Moda, os designers utilizam conceitos de ergonomia durante as etapas de formatação do produto. A pesquisa tem como objetivo introduzir na metodologia projetual a preocupação ergonômica, visando à adequação do design no que diz respeito à usabilidade e ao conforto. O estudo trata das relações entre Moda, Design e Metodologia para compreensão da importância da Ergonomia no auxílio dos projetos de Design de Moda. A proposta é sistematizar por meio da metodologia de Grupo Focal as questões ergonômicas na fase projetual de produtos por meio de uma revisão bibliográfica e de reflexões extraídas, constatando-se sua aplicabilidade ao permitir que o designer a partir de uma análise qualitativa dos dados captados nas discussões com o público-alvo proporcione um produto mais satisfatório ao usuário.For the launch of new products in the area of Fashion Design, designers use concepts of ergonomics through the steps of formatting the product. The research aims at introducing a methodology projetual ergonomic concern, aiming at adapting the design with regard to usability and comfort. The study deals with the relationship between Fashion, Design and Methodology for understanding the importance of ergonomics in aid of Fashion Design projects. The proposal is to systematize through focus group methodology ergonomic issues in projetual phase products through a literature review and reflections drawn, though there is its applicability by allowing the designer from a qualitative analysis of the data captured in discussions with the audience provides the user a more satisfactory product.
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Håkansson, Nadja, et Amanda McCullough. « Hur legitimerar svenska modeföretag CSR ? : En kvalitativ studie om hur H&M Group och Nudie Jeans legitimerar CSR ». Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14668.
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Syftet med denna kvalitativa studie är att ta reda på vilka kanaler och vilka diskursiva strategier två svenska modeföretag använder för att legitimera CSR. Företagen vi har valt att studera är H&M Group och Nudie Jeans, då vi ser att dessa två företag representerar två olika delar av branschen. Vi valde metoden diskursanalys för att analysera företagens hemsidor och hållbarhetsrapporter, och kollade även på företagens instagram. Det empiriska materialet bestod alltså av analyser på de valda företagens hemsidor och hållbarhetsrapporter, utifrån den teoretiska referensram vi valt för studien. För att analysera och kunna beskriva hur företagen legitimerar CSR har vi kollat i vilken utsträckning de använder sig av strategierna moralisering, rationalisering, auktorisering och narrativisering. När vi kollade på företagens instagram räknas hur många bilder av de 100 senaste som har mer CSR att göra. Studien leder oss till slutsatsen att hållbarhetsrapporten är den mest använda kanalen för CSR legitimering av båda företagen, men att företagen använder sig av olika diskursiva strategier i legitimering av CSR. H&M Group använder sig främst av strategin moralisering för att legitimera CSR, medan Nudie Jeans främst använder rationalisering på hemsidan och auktorisering i hållbarhetsrapporten. Även att Nudie Jeans verkar ha funderat mer kring vilka strategier som ska användas på de olika kanalerna och att deras hållbarhetsrapport håller en bättre kvalitet än H&M Groups, trots att den är betydligt kortare. Framförallt för att Nudie Jeans till större utsträckning använder sig av strategin auktorisering i form av användandet av trovärdiga tredje parter för att bekräfta sina CSR-uttalanden, vilket vi ser är den viktigaste delen av legitimering av CSR. Vi hoppas att denna studie kan förmedla betydelsen av CSR och att den kan användas till att hjälpa företag hitta den rätta strategin för att legitimera CSR.The purpose of this qualitative study is to find out which channels and discursive strategies two Swedish fashion companies use to legitimize CSR. The companies we have chosen to study are H&M Group and Nudie Jeans, as we see that these two companies represent two different parts of the industry. We chose the discourse analysis method to analyze corporate websites and sustainability reports, and also looked at companies' instagrams. The empirical material thus consisted of analyzes on the chosen companies' websites and sustainability reports, based on the theoretical framework we chose for the study. In order to analyze and describe how companies legitimize CSR, we have investigated to what extent they use the moralization, rationalization, authorization, and narrative strategies. When we looked at the corporate instagram, we looked at how many photos of the 100 latest ones have something to do with CSR. The study leads us to the conclusion that the sustainability report is the most used channel for CSR legitimization of both companies, but that the companies use different discursive strategies in CSR legitimacy. H&M Group mainly uses the strategy moralization to legitimize CSR, while Nudie Jeans primarily uses rationalization on the website and authorization in the sustainability report. Also that Nudie Jeans seems to have thought more about what strategies should be used on the different channels, and that their sustainability report is of a better quality than H&M Groups, even though it is significantly shorter. Above all, because Nudie Jeans makes use of strategy authorization in the form of the use of credible third parties to confirm their CSR statements, which we see is the most important part of CSR legitimation. We hope that this study can convey the importance of CSR and be used to help companies find the right strategy for them to legitimize CSR. The following essay is written in Swedish.
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Jamborová, Nikola. « Ether – Analýza české designérské značky a její rozvoj na českém a zahraničním trhu ». Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359797.
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De, Maio Andrea <1992>. « Il contributo del Geo Marketing nella scelta localizzativa di un punto vendita e lo sviluppo della rete attraverso il canale diretto e franchising nel Fashion Retail. Il caso Aw Lab (Bata Group) ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12575.
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Lo sviluppo e l’evoluzione del Fashion Retail nell’attuale contesto digitale e globale ha modificato il comportamento d’acquisto del consumatore e il suo rapporto con il retailer.
L’accesso immediato a una grande quantità di informazioni, le innovative piattaforme di shopping online e il legame sempre più ristretto tra mondo digitale e negozio fisico, hanno permesso la realizzazione di una relazione multidimensionale tra brand e consumatore.
Le aziende devono essere in grado di recepire questa trasformazione integrando i diversi canali e valorizzando ogni punto vendita in un’ottica omnichannel. Il negozio, nonostante le nuove tendenze, resta lo strumento fondamentale per entrare in contatto con il consumatore, ma per far fronte al contesto odierno è necessaria una riprogettazione basata su una customer-experience centrale e unica oltre ad un’offerta aggiornata e personalizzata in linea con le abitudini e con lo stile di vita del consumatore. Nello sviluppo della propria rete di vendita e nel processo di crescita del brand, la scelta della location o localizzazione del punto vendita sarà uno degli elementi che caratterizzerà la strategia futura del settore.
Analizzando il caso Aw Lab, brand di proprietà del gruppo Bata e retailer italiano di riferimento nella vendita di sneakers, apparel e accessories con la tendenza all’urban sport style, l’obiettivo dell’elaborato è quello di raccogliere, processare e analizzare i parametri di scelta nella decisione di apertura di un nuovo punto vendita attraverso il canale diretto oppure franchising avvalendosi dell’importante contributo del Geo Marketing.
L’analisi del caso aziendale è strutturata ripercorrendo le tematiche relative al compendio teorico esposto nella prima parte dell’elaborato, quali: la differente gestione d’impresa nei due canali di vendita, i metodi di impiego e le potenzialità dello strumento del Geo Marketing nella scelta localizzativa di apertura dei punti vendita.
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Battezzati, Ligia Cristina. « A personalização dos ambientes domésticos através do uso dos estilos vintage e retrô na decoração contemporânea ». Universidade Tecnológica Federal do Paraná, 2013. http://repositorio.utfpr.edu.br/jspui/handle/1/609.
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Este trabalho consiste no estudo sobre a utilização dos estilos vintage e retrô nos arranjos domésticos, considerando a ordem decorativa, as relações entre moda e decoração, os significados atribuídos aos artefatos, a construção e a representação de identidades. A pesquisa tem como objetivo compreender as características do vintage e do retrô, explorar suas maneiras de apropriação e constituição enquanto estratégias para a personalização dos ambientes domésticos. Tem como principais fontes os discursos encontrados nas revistas Casa Claudia e Casa e Jardim, especializadas em decoração, publicadas no período de 2002 a 2011. Nas reportagens, tanto os textos quanto as imagens são recursos importantes para a compreensão dos tipos de arranjos caracterizados como vintage, cuja principal propriedade está no uso de artefatos do passado, ou como retrô, classificados como objetos que se aproveitam de recursos tecnológicos atuais, mas que remetem ao passado. Através de algumas reportagens veiculadas, pretendo discutir a importância da cultura material como recurso para a construção de modelos de estilo de vida. Embora o discurso das revistas privilegie o entendimento do vintage e do retrô como formas de personalização e expressão das individualidades, quero destacar seu caráter social e cultural, evidenciando o conjunto de regras e significados que regulam suas formas de uso.This work is a study on the use of vintage and retro styles in domestic arrangements, considering the decorative order, the relationship between fashion and interior design, the meanings attributed to artifacts, the construction and representation of identities. The research aims to understand the characteristics of the vintage and retro, explore their ways of appropriation and constitution as strategies for customizing home environments. Its main sources discourses were found in Casa Claudia and in Casa e Jardim magazines, specializing in decoration, published between 2002-2011. In the reports, both the texts and images are important features for understanding of the types of arrangements characterized as vintage, whose main property is the use of artifacts from the past, or as retro, classified as objects that take advantage of current technological resources, but that refer to the past. Through some articles published, I intend to discuss the importance of material culture as a resource for building models lifestyle. Although the discourse of magazines favors the understanding of vintage and retro as forms of customization and expression of individuality, I want to highlight their social and cultural nature, showing the set of rules governing their meanings and forms of use.
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Mong, Megan Lois. « Modest Dress as Literacy Practice in English-Speaking Conservative Mennonite Groups ». Thesis, The University of North Dakota, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10845634.
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English-speaking conservative Mennonites exercise a distinct set of dress practices that are not often understood by people outside the community. Advances in New Literacy Studies pave the way to understand their dress practices as a type of literacy. Multiple literacies work together to inform conservative Mennonite dress practices. One of these literacies is the reading and writing of religious texts. A second literacy is a form of heritage literacy where clothing functions as a multimodal text. Conservative Mennonites use their clothing to codify their Christian identity, gender roles and church affiliation. They intend their clothing to represent who they are to the people around them. A conservative Mennonite woman's head covering is a subversive, embodied text that corrects power imbalances they perceive between masculine and feminine. The results of viewing Mennonite dress practices through the lens of literacy show them to be a coherent sign system that passes between generations.
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Yalkin, Çagri. « Understanding the role of friendship groups in consumer socialization by examining the consumption of fashion ». Thesis, University of Warwick, 2010. http://wrap.warwick.ac.uk/3219/.
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The aim of this thesis is to explore the role of friendship groups as the context of socialization and to provide an account of the actual use of fashion goods in the consumer socialization process. The thesis draws on recent reviews in socialization (Harris, 1999), which suggests a re-examination of the role of the environmental in consumer socialization. This work suggests studying what consumer knowledge, skills and competence means for consumers in different contexts (Cook 2004) and the actual use and consumption of goods need to be featured in consumer socialization studies (Ekström 2006). It also suggests that talking and emotional sharing is a significant part of women's friendships and that these friendships take place against a backdrop of an activity (Sheehy 2000). In light of this recent work, this thesis studies consumer socialization in the female's friendship groups' by qualitatively inquiring about their consumption and use of fashion. Analysis and interpretation of the data collected through focus groups and interviews with 12 to 16 year-old adolescents revealed that the information flow in friendship groups leads to communication, which serves as the key catalyst of consumer socialization. The friendship group, furthermore, emerged as the 'site' where the socialization process took place, as suggested by Harris (1995; 1999). Adolescents are able to strengthen both rational and symbolic skills within their friendship group by participating in the background act of 'going shopping' and by talking about consumption related issues, hence enabling them to operate as successful consumers in the marketplace. The gendered consumer identity is also negotiated within the context of shopping, consuming fashion, and marking individuality versus belonging in one's friendship group. Finally, the data analysis revealed that the adolescents surrealize the images in fashion communications as a way to resists such advertisements.
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Franchini, Valentina. « Footwear Supply Network Management for Specific Target Groups ». Doctoral thesis, Università degli studi di Padova, 2013. http://hdl.handle.net/11577/3426187.
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This research is a part of CoReNet (Customer-ORiented and Eco-friendly NETworks for healthy fashionable goods), an European 7th Framework Program project, whose objective is to implement innovative methods and tools to fulfil needs and expectations of specific target groups – elderly, obese, disabled and diabetic people – by improving the supply network structure of the European Textile, Clothing and Footwear Industry (TCFI) to produce small series of functional and fashionable clothes and footwear.
This thesis particularly focuses on the footwear sector and analyses how the European fashion footwear companies could reengineer their supply networks to address the needs of the project target groups.
In order to stay competitive, European footwear companies need to enter new markets implementing innovative production methodologies based on networking economy. In fact, footwear sector has become a global industry where competition is planetary and key players are no longer concentrated only in Europe and North America but even in emerging low labour cost countries, because of the combined effects of labour intensity, low entry and exit barriers, and changes in international trade regulations. Moreover, the overall performance of this industry is deeply affected by unpredictable and seasonal demand as well as emerging consumers’ needs in terms of comfort, health and environmental attention. This context forces companies to rethink their strategies. The production of small series of specialized and customized high value added products for the project target groups represents a key opportunity for European Footwear Small Medium Enterprises (SMEs) to foster their competitiveness entering new niche markets.
Comparing literature and multiple case studies from the fashion and orthopaedic footwear supply networks , this research aims at highlighting the guidelines for designing an innovative reference model for footwear supply networks. Along this vein the present proposal addresses the design, production and distribution of small series of healthy and fashionable goods for specific target groups, particularly through personalised and comfortable shoes.
The reference model aims at supporting collaboration along the whole value chain in the footwear sector to get and manage consumer data to know their needs, involve consumer into design and product configuration phases, exchange consumer data through adequate data models and secure systems, manage the collaboration with suppliers and other partners in order to plan and distribute on time, implement innovative manufacturing tools delivering the product to the final customer, monitoring the quality and sustainability of productsPer essere competitive, oggigiorno le piccole e medie aziende europee necessitano di entrare in nuovi mercati, tramite l’implementazione di innovative metodologie di produzione basate sulla networking economy. La tematica di ricerca della tesi si inserisce nel contesto del progetto europeo del 7° programma quadro CoReNet (Customer-ORiented and Eco-friendly NETworks for healthy fashionable goods, FP7-2010-NMP-ICT-FoF, n. 260169), orientato alla definizione di nuove metodologie e strumenti per la gestione di supply network del settore tessile, abbigliamento e calzaturiero europeo (TCFI). Con lo scopo di proporre nuovi modelli manageriali collaborativi per la produzione manifatturiera con particolare attenzione verso la sostenibilità ambientale, il progetto mira a supportare la produzione e fornitura di piccole serie di prodotti per soddisfare le esigenze ed aspettative di emergenti segmenti di mercato quali persone anziane, obese, disabili e diabetiche (in seguito Target Group) con prodotti che rispondano ai loro requisiti funzionali e al contempo presentino un design accattivante. La presente tesi si concentrerà sul settore calzaturiero europeo al fine di fornire un modello di business per aziende del mondo fashion che vogliano implementare la produzione di piccole serie di calzature che soddisfino in pieno i requisiti dei target groups sopra elencati, con particolare attenzione ad una dimensione del Best Fit che garantisca al cliente di avere un prodotto configurato per le proprie esigenze. Attraverso un’analisi della letteratura comparata, ad una “as-is” analysis dei supply network dei settori calzaturiero fashion e ortopedico (settore che attualmente fornisce i segmenti di mercato di interesse) e tramite una metodologia di multiple case-studies, la presente ricerca si propone di sviluppare un innovativo reference model per migliorare la gestione del supply network del settore calzaturiero. Il modello evidenzierà le best practices necessarie alle piccole e medie aziende del fashion footwear per aggredire nuove nicchie di mercato, integrando inoltre le best practices del settore ortopedico. Applicando la metodologia BPA (Business Process Analysis) e BPR (Business Process Re-engineering) , la ricerca propone inoltre una mappatura delle più importanti caratteristiche, procedure e tecniche per gestire la produzione, la customizzazione e i processi di rete nel supply network
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Hoskin, Rachael. « Employing the opinion-based group interaction method as a social intervention tool against modern and old fashioned sexism ». Thesis, Hoskin, Rachael (2013) Employing the opinion-based group interaction method as a social intervention tool against modern and old fashioned sexism. Honours thesis, Murdoch University, 2013. https://researchrepository.murdoch.edu.au/id/eprint/26993/.
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While recent times have witnessed significant improvements, sexism remains a problem in Australia. Yet, sexism is often denied within society. This thesis considers the role of small group interaction in promoting awareness of, and action against, sexism. Specifically, two studies test the hypothesis that participants will recognise and act against sexism when they believe other people share their views (opinion consensus), and other people are prepared to act (action consensus). The opinion-based group interaction method is employed as a mechanism through which the role of opinion and action consensus can be considered. Study 1 (N = 37) found that participants were more likely to find consensus around action than opinion, and, contrary to expectations, higher collective action intention was found in the brainstorming condition. Study 2 (N = 123) found that group interaction facilitated awareness of modern sexism, but only in the old fashioned sexism condition. Results are discussed in relation to theoretical implications for social psychological understanding of sexism, and methodological issues raised in the research. Overall this research highlights the contested nature of modern sexism in contemporary Australian society.
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Amoah, Maame A. « FASHIONFUTURISM : The Afrofuturistic Approach To Cultural Identity inContemporary Black Fashion ». Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent15960737328946.
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Green, Alida Maria. « Dancing in borrowed shoes : a history of ballroom dancing in South Africa (1600s-1940s) ». Diss., Pretoria : [S.n.], 2009. http://upetd.up.ac.za/thesis/available/etd-10202009-190259.
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Freire, Cristina Gomes. « O diabo veste Prada : o fazer da moda no corpo vestido como vitrina de identidades ». Pontifícia Universidade Católica de São Paulo, 2010. https://tede2.pucsp.br/handle/handle/5324.
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Previous issue date: 2010-06-30This research enquiries how fashion takes place constructing people`s identities, starting on an analysis of the film The Devil Wears Prada, from David Frankel. Throughout sociossemiotics and the interaction and sense regimes concept by Landowski, we study the actor`s construction on their social interactions in a the plot focused on the fashion industry scenario in which the identity paths are inserted. We describe and analyze on a sequence of small filmic narratives the way fashion takes place as cognitive modalizer of the human beings nowadays; the way it is a bush of sensitive interactancial relations; the way it works as regulatory of the ways of dressing in the social scenery and also how fashion makes accidents possible. We investigate the ways of articulation between body and clothes emphasizing that those kinds of arrangements create innumerous possibilities of appearances and how they interfere on the subjetal dynamics. We pointed as hypothesis that the style and the way it structures itself by the means of the outfits and the taste for fashion brings up forms of behavior and life actualized on the presence ways. Another hypothesis thrown was that fashion and, in its consequence, its byproducts such as clothes, accessories and the garment arrangements take place into the edification of the making to be of the individuals. Besides, we could see, in conclusion, that the presence ways of the persons are governed by the visibility ways, which create simulacral figures programmed and manipulated by the fashion industry. The ways of presence and the ways of visibility product figures broadcasted on the media, which are figurative marks of the style for the subjective searches of escape from the modulations by the adjustments and accident mechanism. We studied these mechanisms in order to understand how, on its reiteration, the styles are brought together that segment and identify belonging groups of the social constitution. The research bounds to the communication area as we take fashion as a communicational phenomenon that broadcast identities and style due to the persons make their bodies boards for the dressing that communicate messages which meanings are apprehended by the visual aesthetics
A pesquisa examina como a moda participa da construção da identidade dos sujeitos sociais, a partir de uma análise do filme O Diabo Veste Prada, de David Frankel. Por meio da sociossemiótica e dos regimes de interação e de sentido conceituados por Landowski estudamos a construção dos actantes em suas interações sociais em uma trama centrada no cenário da indústria da moda nas quais se inserem os percursos identitários. Descrevemos e analisamos em um recorte de seqüências do filme como a moda participa como modalizadora cognitiva dos sujeitos da atualidade, como esta é propulsora de relações interativas sensíveis, o modo que a mesma funciona como reguladora dos modos de vestir na sociedade e como ela possibilita acidentes. Investigamos os modos de articulação entre corpo e roupa enfatizando que esses tipos de arranjo formam as várias possibilidades de aparência e como interferem na dinâmica subjetal. Tivemos como hipótese que o estilo e modo como ele se estrutura por meio dos looks e do gosto pela moda acarreta formas de comportamento e de vida atualizadas nos modos de presença. Outra hipótese levantada foi a de que a moda e, em conseqüência, seus produtos como as roupas, acessórios e os arranjos vestimentares participam da edificação do fazer ser dos sujeitos. Além disso, constatamos, em conclusão, que os modos de presença dos sujeitos são regidos por modos de visibilidade, os quais criam imagens simulacrais programadas e manipuladas pela indústria da moda. Os modos de presença e os modos de visibilidade produzem imagens difundidas nas mídias, as quais são marcas figurativas identificáveis do estilo pelas buscas subjetivas de escapatórias das modelações por mecanismos de ajustamento e acidente. Estudamos esses mecanismos a fim de entender como, em sua reiteração, formam os estilos que segmentam e identificam grupos de pertencimento e de referência da constituição social. A pesquisa se entrelaça com a área de comunicação quando tomamos a moda como um fenômeno comunicacional que propaga identidade e estilo já que os sujeitos fazem de seus corpos suportes pelo vestir comunicam mensagens cujos significados são apreendidos pela estética visual
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Boulton, Chris. « Trophy Children Don’t Smile : Fashion Advertisements For Designer Children’s Clothing In Cookie Magazine ». 2007. https://scholarworks.umass.edu/theses/3.
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This study examines print advertising from Cookie, an up-scale American parenting magazine for affluent mothers. The ads include seven designer clothing brands: Rocawear, Baby Phat, Ralph Lauren, Diesel, Kenneth Cole, Sean John, and DKNY. When considered within the context of their adult equivalents, the ads for the children’s lines often created a prolepsis—or flash-forward—by depicting the child model as a nascent adult. This was accomplished in three ways. First, the children’s ads typically contained structural continuities such as logo, set design, and color scheme that helped reinforce their relationship with the adult brand. Second, most of the ads place the camera at eye-level—a framing that allows the child models to address their adult viewers as equals. Finally, almost half of the ads feature at least one child looking directly at the camera with a serious expression. This is significant because, in Western culture, the withholding of a smile is a sign of dominance typically reserved for adult males. When children mimic this familiar and powerful “look,” they convey a sense of adult-like confidence and self-awareness often associated with precocious sexuality.
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Zheng, Yong-Bin, et 鄭永斌. « A Study on the Nostalgia Healing Fashion for Adult Group via Movie Media-An Example by the Cape No.7 ». Thesis, 2013. http://ndltd.ncl.edu.tw/handle/mtsyda.
Texte intégralRésumé :
碩士東方設計學院
文化創意設計研究所
101
A movie, an ordinary miracle of the economic downturn, composes and reflects Taiwanese wish and sustenance, thus forms a national topic and triggers researchers’ motivation to further explore. The purposes of this study were: 1.Explored the functionality of media therapy from Cape No. 7-based for office staff groups. 2. Explored the factors of success in media therapy wave in Taiwanese office groups based on the Cape No. 7. 3. Analysis of more perception and views in different gender and office groups audience for the movie Cape No. 7 media treatment. The literature analysis, semiotics, history, comparative laws were used in this study. And the Internet questionnaire surveys and SPSS were implemented for statistical analysis. According to the result of analysis of information above, four conclusions were proposed: 1.The main function of media therapy was learning. 2.Movie Cape No. 7 situational life narrative inspired the audiences' collective unconscious role identity and more audience self-healing effect. 3.The success factors of movie Cape No. 7 were the media healing audience can be seen from his own shadow and can be find a long-lost collective identity. 4.Ten view points of different audience of gender and office groups about the media treatment for Cape No. 7 were summed up. In addition, the research also proposed some of point for the related industries and directions of future research.
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Chiang, Yi-Fang, et 江佾芳. « The Study of the Interaction Model between Individual and Group for Virtual Community Website – An Empirical Study of Fashion Guide ». Thesis, 2013. http://ndltd.ncl.edu.tw/handle/27q45g.
Texte intégralRésumé :
碩士國立東華大學
企業管理學系
101
With the popularity of the Internet, consumers can connect community site anytime and anywhere, through discussions and the sharing of interaction with other members. Currently, community websites have also become the platform for interaction between enterprise and consumers. This study uses S-O-R as a research framework to explore the impact of users among individuals, groups and behavioral factors in the context of social networking sites, as well as uses identity theory and the perceived interests of customers to explore which factors affect the customer citizenship behavior of community members. Cluster analysis is applied to distinguish different types of Internet users. The moderating effect of identity attractiveness and identity knowledge are studied too. The target of this research is that consumers have used Beauty Fashion Guide Website within six months in Taiwan. 799 valid samples are studied for the analysis. The results of this study confirm that firstly, consumers can be divided into "cautious gregarious", "social casual", "self-conservative" three different types of network users by applying customer socialization and social risk for the cluster analysis. Secondly, different types of Internet users will have effects on brand identity, integrating personal interests and the interests of social integration in the virtual community. Thirdly, the moderating effects of on the relationship between customer support and brand identity, source credibility and brand identity, In additon, the moderating ettect of identity attractiveness on the relationship between community identity and brand identity exits for different types of Internet users.
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Souralová, Ivona. « Fenomén a výzkum módních blogů ». Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-298612.
Texte intégralRésumé :
Diploma thesis Fashion blogs and research on the phenomenon discusses a relatively new phenomenon of personal blogs with a focus on fashion and style. It presents fashion blogs in all their complexity, including the definition, classification, origin and evolution. The second section compares the descriptive way fashion blogs with thematically related fashion magazines and from various perspectives: formal characteristics, work organization, text, picture and graphic elements, audiences, the use of advertising and PR and representation of reality. The practical part is focused on qualitative research fashion blog - by a focus group interview with fashion bloggers and subsequently grounded theory method of analysis examines the various relationships, especially causal, which operate under the studied phenomenon. Through reveals further aspects of the fashion blogging such as motivation, fears, needs, dreams and ambitions of bloggers. The goal is to answer the question of how fashion blogs with its distinctive style and authors presentation define the fashion magazines and propose a basic theory of operation of the medium as yet not explored.
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Madinga, Nkosivile Welcome. « Selected antecedents to approach status consumption of fashion brands among township youth consumers in the Sedibeng District ». Thesis, 2016. http://hdl.handle.net/10352/330.
Texte intégralRésumé :
M. Tech. (Marketing, Faculty of Management Sciences), Vaal University of TechnologyOne important motivating force that influences a wide range of consumer behaviour is the desire to gain status or social prestige from the acquisition and consumption of goods. More often than not, individuals purchase expensive and luxury goods to display their social standing. In addition, individuals purchase status products to fulfil their material desires and reinforce their group identity. This is often a case with regards to youth consumers who often purchase expensive, luxury fashionable clothing brands to portray status and impress their peers. This behaviour seems to be trending among township consumers. The township market is a major contributor to the South African economy with an annual spending power of approximately R307-R308 billion. This study sought to investigate the influence of fashion clothing involvement, materialism and group identity on fashion brand status consumption amongst the youth. The research concentrates specifically on township youth consumers aged between 18 to 24 years, located in the Sedibeng district. This study made use of a non-probability convenience sample. A self-administered questionnaire was designed based on the scales used in previous studies. Five fieldworkers were selected and received training from the researcher on the purpose of the research as well as the critical elements of fieldwork. Once the training was completed, the questionnaires were distributed by fieldworkers. The questionnaire requested respondents to indicate on a five-point Likert scale the extent of their agreement or disagreement with items designed to measure their status consumption, fashion clothing involvement, materialism and group identity. In addition, the participants were requested to provide certain demographic data. For this study, a sample of 400 township youth individuals, residing within the Sedibeng district, was drawn. From this sample, only 345 questionnaires were usable leading to a response rate of 83 percent. The captured data were analysed using descriptive statistics and inferential statistics comprising of correlation and regression analysis. The findings indicate that fashion clothing involvement significantly and positively predicted status consumption of township youth consumers. Therefore, the results show that fashion-involved consumers are more likely to engage in status consumption. There was a direct relationship between materialism and status consumption. Group identity had a significant positive influence on status consumption. Owing to the high demand for status brands or products by township youth consumers, it is recommended that marketers should tap the market potential of this consumer segment while considering the influence of their reference groups. In addition, their advertisements should emphasise the brand or product’s ability to indicate status. Furthermore, marketers should make use of social media to effectively reach youth consumers. Insights gained from this study will help marketers to better understand township youth consumers, their engagement in status consumption, and their involvement in fashion clothing, which, in turn, should help them tailor their marketing efforts in such a way as to appeal to this segment in an appropriate manner.
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Lee, Chia-Ju, et 李佳儒. « A Study on the Consumer Attitude Toward the FAR EASTERN Group Sponsorship Benefit of the Pavilion of New Fashion in the Taipei International Flora Exposition ». Thesis, 2012. http://ndltd.ncl.edu.tw/handle/95556761067301888911.
Texte intégralRésumé :
碩士銘傳大學
傳播管理學系碩士班
100
Nowadays the traditional way of promotion and marketing has become inefficient to attract consumers’ attention. The sponsorship gives the company a chance to promote itself and its brands deep into consumers’ hearts; it can increase rapidly its brand awareness and brand preference among consumers. The FAR EASTERN Group exclusively sponsored the Pavilion of New Fashion in the 2010 Taipei International Flower Expo and attracted the public and media’s attention through various events, which was a successful case for research. The main purposes of the research are: (1) to analyze consumer attitude toward the FAR EASTERN Group sponsorship of the Pavilion of New Fashion; (2) to analyze the FAR EASTERN Group sponsorship benefits of the Pavilion of New Fashion; (3) to study the correlation between demographic variables of the consumers and the consumer attitude toward the Pavilion of New Fashion; (4) to study the correlation between demographic variables of the consumers and the sponsorship benefits of the Pavilion of New Fashion; (5) to study the correlation between the consumer attitude toward the Pavilion of New Fashion and the sponsorship benefits. This study used the case study as research methodology and questionnaires with random sampling as data collection method. The questionnaire mainly based on the consumer attitude scale developed by Speed & Thompson (2000) was divided into three sections: demographic variables, consumer attitudes and sponsorship benefits. The research found that the consumer attitudes of different demographic variables had significant difference. The more positive attitude the consumers had toward the Far Eastern Group and the Pavilion of New Fashion or the higher degree of fitness between the FAR EASTERN Group and the Pavilion of New Fashion the consumers thought they had, the more significant of the brand awareness, image and promotion of the Pavilion of New Fashion are. The brand awareness, image and promotion of different demographic variables also had significant difference.
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Segalo, Puleng Josephine. « Exploring place-identity at work ». Thesis, 2004. http://hdl.handle.net/10500/1289.
Texte intégralRésumé :
In this study the stories of Unisa academic employees and fashion models were explored. The aim was to understand the nature of place-identity at work and to also look at what impact do changes to these working environments have on place-identity. Another aim of this study was to compare these two work contexts. The data was collected through interviews combined with an auto-ethnographic approach. The study suggested that people form an identity towards their places of work and also that changes within the workplace can be perceived as a threat. The study also showed that there are similarities between Unisa and the catwalk as contexts of place-identity.Psychology
M.A.(Psychology))
24
Richards, Harriette. « Fashioning melancholia : sartorial aesthetics and cultural identity in Aotearoa New Zealand ». Thesis, 2018. http://hdl.handle.net/1959.7/uws:49158.
Texte intégralRésumé :
This thesis presents the first comprehensive research on fashion and melancholia. It is a theoretical and interdisciplinary project that explores the cultural history of place through the representation of dress and the fashioning of sartorial aesthetics. Focusing on Aotearoa New Zealand, this thesis establishes the fundamental relationship between fashion and melancholia and demonstrates the heuristic capacity of melancholia as a device through which to consider the construction of national cultural and aesthetic identity. The concept of melancholia, determined by a deep ambivalence and a profound sense of loss, is positioned as a constitutive feature of sartorial fashion in Aotearoa New Zealand and as an indicative analytical apparatus. Employing the concept of melancholia in this way affords the research both a unique perspective and a distinctive historical depth. In presenting a cultural history of Aotearoa New Zealand, this research does not examine the history of fashion per se. Rather, it is concerned with the ways in which fashion, represented in different forms of cultural production, informs the construction of particular narratives of place, history and aesthetic identity. Both fashion and melancholia, this thesis argues, are characterised by contrast and loss. As such, they are both afforded the capacity to show different versions of the same story, different iterations of the same narrative. Considering the two in conjunction offers an illuminating lens through which to consider the cultural history of place. By engaging with the concept of melancholia in relation to sartorial aesthetics and cultural identity, this thesis presents an original approach to the study of culture and history in Aotearoa New Zealand. Examining sartorial aesthetics within the context of Aotearoa New Zealand, this thesis illustrates how cultural history contributes to the production of aesthetic identity, and how the fashioning of a particular aesthetic contributes to the construction of cultural identity. It examines cultural artefacts through melancholia to explore the ways in which sartorial aesthetics function in the fashioning of place and cultural identity and, in so doing, determines the significance of melancholia as a concept of great contemporary relevance and affective application in the study of fashion and cultural history.
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Bailey, Lauren Renée. « The relationships of fashion magazine content, loyalty tendency, and fashion magazine usage an analysis of fashion consumer groups / ». 2008. http://purl.galileo.usg.edu/uga%5Fetd/bailey%5Flauren%5Fr%5F200805%5Fms.
Texte intégral
26
Nguyen, Nguyen Phan Thao, et Nguyen Phan Thao Nguyen. « Characteristics of Sport Fashion Consumption and Consumer Groups ». Thesis, 2013. http://ndltd.ncl.edu.tw/handle/65653671219697900982.
Texte intégralRésumé :
碩士亞洲大學
經營管理學系碩士班
101
Currently there is a lack of research in sport fashion consumer behaviors both in academic and marketing aspects. The purpose of this study is to apply consumer behavior theories to sport fashion consumer behavior and describe the characteristics of sport fashion consumer behavior. Quantitative research method was applied in this study. Descriptive statistics, correlation, and chi-square were employed to analyze the collected data. The questionnaire was distributed to consumers of the sport clothing and shoes stores in Taichung city, Taiwan, and 150 valid questionnaires were collected. The main results from the analyses are: Attitude toward sport participation, lifestyle, and spectatorship influenced the attitude toward sport fashion, and further influenced sport fashion consumption in term of frequency, money and time. Consumers’ self-sport participation involvement, sport lifestyle involvement, and self-sport spectatorship involvement influenced the attitude toward sport fashion, and further influenced sport fashion consumption in terms of frequency, money and time. And the outcome is further developed into marketing implication, also offering ideas for further research.
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Drake, Erin Heather. « A survey of young girls' fashion attitudes : fashion interest, store patronage, satisfaction with fit and reference groups ». 2002. http://purl.galileo.usg.edu/uga%5Fetd/drake%5Ferin%5Fh%5F200205%5Fms.
Texte intégral
28
Lin, Sheng Miao, et 林聖淼. « Exploring the needs and style perceptions of different user groups toward fashion silver ring design ». Thesis, 2009. http://ndltd.ncl.edu.tw/handle/43147993358768010860.
Texte intégralRésumé :
碩士華梵大學
工業設計學系碩士班
97
In the modern consumerism today, consumers pay more attention to the product form and whether a product meets their preferences than to the function of the product. For consumers, the compact size of silver rings makes it a platform to show their personal style from the aesthetic elements of the silver ring. In this study, the authors attempted to explore the needs and style perceptions of two user groups regarding the product form of fashion silver rings. The purpose of this study is double fold: (1) to investigate the distribution of preference and perceptions of fashion silver rings of college students and office workers, and (2) to compare key images that affect preferences in these two different user groups. Questionnaire survey and semantic differential experiment were conducted to gather market needs and style perception data. Their needs and style perceptions were analyzed and transformed into design specification for new fashion silver ring design. From the utilities of form treatments on two user groups’ preference and style perceptions from silver ring samples, product form specifications were set to develop new silver ring series. From the distribution of representative ring designs, the characteristics for highly preferred silver rings were compared. Regression analysis reflected that college students prefer silver rings of organic and elegant styles while office workers prefer elegant and emotional silver ring design. At last, morphological analysis was conducted for the coding of product form of silver ring design. Then a quantification type I analysis, a sort of multiple regression analysis, was processed to explore the effectiveness of different form treatments of design elements have towards these principal dimensions. The results of quantification type I analysis could help designers clarify the important design elements and moreover, the form treatment of design elements of which the utilities are relatively high for purchase intension and principal dimensions. The quantitative data serve as some design references for designers to develop similar kinds of fashion decorations.
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YIYAN, LE, et 樂軼燕. « Study on the Emotion Marketing Mode of a Network Fashion Brand for the Minus Consumer Groups ». Thesis, 2015. http://ndltd.ncl.edu.tw/handle/f642ep.
Texte intégralRésumé :
碩士實踐大學
服裝設計學系碩士班
103
With the development of network human's life has changed a lot, and this means a huge challenge for the fashion industry. Meanwhile, the requirements among customers have become more and more personalized. Thus, the fashion design industry is developing to the direction of minority and personalization. The transition of consumption demand and pattern is not only a challenge, but also an opportunity to the industries of fashion design and sales. Compared with the traditional consumption pattern of fashion, the network customers, with strong personality demands, have more selective and strict requirements for the senses and styles of the clothing. Furthermore, the emotional expressions and narrative strategies of the designer are also considered. The network consumption pattern and emotion of the specific consumer groups are developed, through study on their consumption behaviors, clothing tastes and favors. Meanwhile, the requirements of the specific consumer groups are also explored. Thus, the consumption groups are precisely targeted. A novel network fashion brand is found based on the above studies, which focuses on selling lifestyles. The set of the online shop is the record of the life dairy. The selling pattern of the clothing on the online shop is presented as visualization of the life dairy. By this, the clothing is no longer still or stiff, but is expressed as an interesting story. And the emotion resonance of the customer is stirred up. Furthermore, the memorability, resolution and emotional beggar of the customer are also enhanced. Finally, the studies are verified and amended by actual sales.
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Hsieh, Chia-Chun, et 謝佳純. « A Study of Consumer Culture in Taiwan’s Low Price Fashion Market —Perspectives of Opinion Leaders within Young Groups ». Thesis, 2009. http://ndltd.ncl.edu.tw/handle/27364396829937021917.
Texte intégralRésumé :
碩士輔仁大學
織品服裝學系
97
Lower price products in fashion market mean cheap, lower qualities and tastes for many people. And for fashion designers or investigators, they can suggest reproductions or followers. The negative opinions above could make studies about lower price products in fashion market have no further progress. There’s no doubt young groups in Taiwan are advocators about fashion. However, they are also the groups which get limited on budget. Under the circumstances of high demands in fashion and limited budget, lower price products have become the favorite of young groups. And the main motivation of this research comes from official research haven’t paid attentions in this field. The first part of this essay generally discusses the effects and cultural meanings what fashion and consuming culture present; the managing system of fashion industry from studying and analyzing thesis as well as literature. Moreover, it discusses current consuming trends of bourgeoisie. The result provides the consuming situation Taiwanese young groups are facing with: there are not many connections between fashion consuming, social and economic order. And the development of fashion industry makes people who are not rich have abilities to chase the latest fashion. According to the studies from the first part, the second part of this essay is interviewing individuals’ fashion consuming behaviors and analyzing them to get conclusions: First, personal style is more important than fashion. Second, there is no absolute connection between consuming lower price products and personal income, it is proud to get admirations by having personal style with lower price products. Third, people can not only have fun but also train their tastes and creativities during looking and buying lower price products. Finally, good products can be purchased with inexpensive prices. As a result, there is no need to chase famous brand blindly.