Thèses sur le sujet « FASHION E-RETAILER »
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Kelly, Carlota Alvim Xavier. « Impact of email marketing campaigns on e-commerce : a case study in the fashion industry ». reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24620.
Texte intégralApproved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-08-21T12:51:00Z (GMT) No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5)
Made available in DSpace on 2018-08-27T17:46:14Z (GMT). No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5) Previous issue date: 2018-06-22
OBJETIVO: Esta tese propõe – se a avaliar a influência de dois tipos de campanhas de e-mail nas vendas online, no contexto de um retalhista na área de moda. A plataforma online do retalhista engloba três conceitos diferentes: LA Woman, LA Kids e LA Loft. Deste modo, o estudo ambiciona entender recorrendo às ferramentas disponíveis, a resposta dos diferentes tipos de campanhas de email ao tráfico gerado e transações no website da marca. METODOLOGIA: Relativamente à abordagem de pesquisa, um estudo de caso foi o método selecionado com ajuda dos dados obtidos das duas plataformas: base de dados interno de email marketing e Google Analytics. Consequentemente, práticas de pesquisa descritiva e explicativa foram conduzidas de modo abordar as perguntas propostas no âmbito desta dissertação. RESULTADOS: As principais conclusões demonstram que campanhas de email de natureza informativa são mais bem-sucedidas atendendo as vendas, enquanto que as campanhas de email com reduções de preço associadas geram um maior número de tráfico no website. Esta primeira descoberta foi reconfirmada, visto que os utilizadores que regressam ao site veem sobretudo através de campanhas de email de origem informativa, que geram maior número de receitas e transações LIMITAÇÕES: A dissertação apresenta algumas limitações associadas à natureza da sua abordagem de pesquisa, bem como aos dados fornecidos pela marca. Desde modo, seria interessante para estudos futuros considerar – se a avaliação os resultados obtidos no ponto de vista de outras empresas do sector da moda, de forma a obter um cenário mais completo. APLICABILIDADE DO TRABALHO: Atendendo aos resultados desta dissertação, a empresa da área da moda, Lanidor, poderá adaptar a sua estratégia digital, de modo a estabelecer e obter uma maior aprovação da sua lista de subscritores. Adicionalmente, este estudo concede a oportunidade de adaptar o tipo de campanhas de email usadas, bem como, o seu conteúdo consoante os seus objetivos e a sua estratégia digital.
PURPOSE: The purpose of this study is to evaluate the impact of two type of email campaigns on e-commerce revenues, in the context of a fashion retailer. This retailer´s e-commerce platform englobes three concepts: LA Woman, LA Kids and LA Loft. Given these circumstances, the study aims to understand under the guidance of the disposable metrics, the response from the different email campaigns to traffic driven and sales conversion on the website. DESIGN/METHODOLOGY: A case study research approach was employed with the support of data obtained from two platforms: in-house email marketing database and Google Analytics. Furthermore, some descriptive and explanatory research was conducted to address the proposed research questions. FINDINGS: The key findings display that informative email campaigns are well succeeded concerning sales conversion, while price reduction email campaigns generate a higher amount of traffic into the website. Moreover, this was reconfirmed as returning visitors to the site come mainly through informative email campaigns generated higher revenues and transactions. RESEARCH LIMITATIONS: The study presented any limitations associated with the nature of the research approach and the organisation of the data provided by the company. Future research can evaluate the results from other companies’ scope and have a more complete overview. PRATICAL IMPLICATIONS: From these results, the fashion brand used to conduct this analysis, Lanidor, can adapt its digital strategy to better address and engage their mailing list. Besides it can adapt the type of email campaigns and content to the different aims beyond their digital marketing strategy.
Kelly, Carlota Alvim Xavier. « Impact of email marketing campaigns on e-commerce : a case study in the fashion industry ». Master's thesis, reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10400.14/26197.
Texte intégralApproved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-08-21T12:51:00Z (GMT) No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5)
Made available in DSpace on 2018-08-27T17:46:14Z (GMT). No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5) Previous issue date: 2018-06-22
OBJETIVO: Esta tese propõe – se a avaliar a influência de dois tipos de campanhas de e-mail nas vendas online, no contexto de um retalhista na área de moda. A plataforma online do retalhista engloba três conceitos diferentes: LA Woman, LA Kids e LA Loft. Deste modo, o estudo ambiciona entender recorrendo às ferramentas disponíveis, a resposta dos diferentes tipos de campanhas de email ao tráfico gerado e transações no website da marca. METODOLOGIA: Relativamente à abordagem de pesquisa, um estudo de caso foi o método selecionado com ajuda dos dados obtidos das duas plataformas: base de dados interno de email marketing e Google Analytics. Consequentemente, práticas de pesquisa descritiva e explicativa foram conduzidas de modo abordar as perguntas propostas no âmbito desta dissertação. RESULTADOS: As principais conclusões demonstram que campanhas de email de natureza informativa são mais bem-sucedidas atendendo as vendas, enquanto que as campanhas de email com reduções de preço associadas geram um maior número de tráfico no website. Esta primeira descoberta foi reconfirmada, visto que os utilizadores que regressam ao site veem sobretudo através de campanhas de email de origem informativa, que geram maior número de receitas e transações LIMITAÇÕES: A dissertação apresenta algumas limitações associadas à natureza da sua abordagem de pesquisa, bem como aos dados fornecidos pela marca. Desde modo, seria interessante para estudos futuros considerar – se a avaliação os resultados obtidos no ponto de vista de outras empresas do sector da moda, de forma a obter um cenário mais completo. APLICABILIDADE DO TRABALHO: Atendendo aos resultados desta dissertação, a empresa da área da moda, Lanidor, poderá adaptar a sua estratégia digital, de modo a estabelecer e obter uma maior aprovação da sua lista de subscritores. Adicionalmente, este estudo concede a oportunidade de adaptar o tipo de campanhas de email usadas, bem como, o seu conteúdo consoante os seus objetivos e a sua estratégia digital.
PURPOSE: The purpose of this study is to evaluate the impact of two type of email campaigns on e-commerce revenues, in the context of a fashion retailer. This retailer´s e-commerce platform englobes three concepts: LA Woman, LA Kids and LA Loft. Given these circumstances, the study aims to understand under the guidance of the disposable metrics, the response from the different email campaigns to traffic driven and sales conversion on the website. DESIGN/METHODOLOGY: A case study research approach was employed with the support of data obtained from two platforms: in-house email marketing database and Google Analytics. Furthermore, some descriptive and explanatory research was conducted to address the proposed research questions. FINDINGS: The key findings display that informative email campaigns are well succeeded concerning sales conversion, while price reduction email campaigns generate a higher amount of traffic into the website. Moreover, this was reconfirmed as returning visitors to the site come mainly through informative email campaigns generated higher revenues and transactions. RESEARCH LIMITATIONS: The study presented any limitations associated with the nature of the research approach and the organisation of the data provided by the company. Future research can evaluate the results from other companies’ scope and have a more complete overview. PRATICAL IMPLICATIONS: From these results, the fashion brand used to conduct this analysis, Lanidor, can adapt its digital strategy to better address and engage their mailing list. Besides it can adapt the type of email campaigns and content to the different aims beyond their digital marketing strategy.
Mazzardo, Luca <1989>. « Corporate social responsibility e fashion retailers : il caso Inditex ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8195.
Texte intégralGhazal, Mohammed Zaki, Miranda Okello et Beatra Berisha. « Antecedents of E-Loyalty in the Context of Online Fashion Retailers ». Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96092.
Texte intégralRahman, Muhammad Muktadir. « Brand value of online fashion retailers in Bangladesh ». Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23892.
Texte intégralManneh, Mariama. « The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies ». Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23842.
Texte intégralKostadinova, Mila Dimitrova, et Natalie Embaye. « Augment App : Potential Implications on E-commerce : A Multi-Case Study on Swedish Online Fashion Retailers ». Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41220.
Texte intégralLuong, Ngoc Anh Minh, et Liangqi Wang. « Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers ». Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387796.
Texte intégralSHARMA, AKSHITA. « A STUDY OF BRAND POSITIONING OF FASHION E-RETAILER WITH REFERENCE TO MYNTRA ». Thesis, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19025.
Texte intégralSilva, Diogo Vieira da. « Modeling the pricing strategy of an e-commerce luxury fashion retailer : A machine learning approach ». Master's thesis, 2018. https://hdl.handle.net/10216/115532.
Texte intégralSilva, Diogo Vieira da. « Modeling the pricing strategy of an e-commerce luxury fashion retailer : A machine learning approach ». Dissertação, 2018. https://hdl.handle.net/10216/115532.
Texte intégralSilva, Diogo Vieira da. « Modeling the pricing strategy of an e-commerce luxury fashion retailer : A machine learning approach ». Dissertação, 2001. https://repositorio-aberto.up.pt/handle/10216/115532.
Texte intégralCarneiro, Nuno Abrunhosa. « A data mining approach to fraud detection in e-tail : A case study in an online luxury fashion retailer ». Master's thesis, 2016. https://repositorio-aberto.up.pt/handle/10216/95618.
Texte intégralCarneiro, Nuno Abrunhosa. « A data mining approach to fraud detection in e-tail : A case study in an online luxury fashion retailer ». Dissertação, 2016. https://repositorio-aberto.up.pt/handle/10216/95618.
Texte intégralKhalaeva, Alexandra, et 何亞山. « Challenges of regional e-commerce retailers in the fashion industry in Russia ». Thesis, 2019. http://ndltd.ncl.edu.tw/handle/hqzkk5.
Texte intégral國立臺灣大學
商學研究所
107
An increasing number of consumers seek for innovative and more convenient ways of purchasing products, while the internet provides them with these opportunities. During the past decade, online fashion retail market in Russia has been growing at a rapid space and attracting many international and local players with different business models. The main goal of this research is to discuss and develop an effective value proposition and business model for regional e-commerce fashion retailers in Russia by analyzing what motivates Russian consumers to purchase products online, what needs and expectations they have, what hinders or enhances their shopping experience and how online retailers can create value for them. By studying the real case of Chinese e-commerce giant Aliexpress we examine how needs and concerns of online customers has been overlooked by larger enterprises and provide a guideline for local companies aiming to engage in fashion e-commerce in Russia and differentiate themselves from big international rivals. The study is structured in six main chapters: (1) Background and Motivation, referring to the introduction of e-commerce, online retail industry in Russia and my own entrepreneurial experience; (2) Literature Review, presenting the academic background of the study; (3) Research Methodology, discussing the objectives, methodology and data collection; (4) Developing Canvas; (5) Discussions, addressing to the case study and recommendations; (6) Conclusion, discussing the results of the research.
Fernandes, Francisca Luísa Grilo. « Fashion Made in China, the leverage to succeed or the doom to fail in the globalized world ». Master's thesis, 2014. http://hdl.handle.net/10400.14/17170.
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