Littérature scientifique sur le sujet « FASHION E-RETAILER »
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Articles de revues sur le sujet "FASHION E-RETAILER"
Mou, Jinjin, et Shuyun Wang. « Value-Added Service for Fashion Product Supply Chain with Overseas Warehouse Logistics Outsourcing ». Mathematical Problems in Engineering 2023 (13 février 2023) : 1–14. http://dx.doi.org/10.1155/2023/8798358.
Texte intégralLorenzo-Romero, Carlota, María-Encarnación Andrés-Martínez, María Cordente-Rodríguez et Miguel Ángel Gómez-Borja. « Active Participation of E-Consumer : A Qualitative Analysis From Fashion Retailer Perspective ». SAGE Open 11, no 1 (janvier 2021) : 215824402097916. http://dx.doi.org/10.1177/2158244020979169.
Texte intégralBaek, Eunsoo, Ha Kyung Lee et Ho Jung Choo. « Cross-border online shopping experiences of Chinese shoppers ». Asia Pacific Journal of Marketing and Logistics 32, no 2 (3 octobre 2019) : 366–85. http://dx.doi.org/10.1108/apjml-03-2018-0117.
Texte intégralKsiążkiewicz, Dorota, et Wojciech Piotrowicz. « LAST MILE LOGISTICS DELIVERY IN THE FASHION RETAIL SECTOR : THE CASE OF POLAND ». Zeszyty Naukowe Uniwersytetu Gdańskiego. Ekonomika Transportu i Logistyka 69 (3 novembre 2017) : 51–61. http://dx.doi.org/10.5604/01.3001.0010.5561.
Texte intégralShi, Ye, Ting Wang et Layth C. Alwan. « Analytics for Cross‐Border E‐Commerce : Inventory Risk Management of an Online Fashion Retailer ». Decision Sciences 51, no 6 (15 janvier 2020) : 1347–76. http://dx.doi.org/10.1111/deci.12429.
Texte intégralGong, Mao-Jun, et Jing Wang. « The Competitive and Development Strategy of China’s Local Fast Fashion Apparel Enterprises under New Retail Model ». Business Prospects 1, no 1 (1 décembre 2020) : 66–77. http://dx.doi.org/10.52288/bp.27089851.2020.12.05.
Texte intégralAvery, Jill, Thomas J. Steenburgh, John Deighton et Mary Caravella. « Adding Bricks to Clicks : On the Role of Physical Stores in a World of Online Shopping ». GfK Marketing Intelligence Review 5, no 2 (1 novembre 2013) : 28–33. http://dx.doi.org/10.2478/gfkmir-2014-0015.
Texte intégralGustafsson, Emmelie, Patrik Jonsson et Jan Holmström. « Reducing retail supply chain costs of product returns using digital product fitting ». International Journal of Physical Distribution & ; Logistics Management 51, no 8 (13 juillet 2021) : 877–96. http://dx.doi.org/10.1108/ijpdlm-10-2020-0334.
Texte intégralPatten, Elena, Wilson Ozuem et Kerry Howell. « Service quality in multichannel fashion retailing : an exploratory study ». Information Technology & ; People 33, no 4 (10 janvier 2020) : 1327–56. http://dx.doi.org/10.1108/itp-11-2018-0518.
Texte intégralAkhtar, Waleed Hassan, Chihiro Watanabe, Yuji Tou et Pekka Neittaanmäki. « A New Perspective on the Textile and Apparel Industry in the Digital Transformation Era ». Textiles 2, no 4 (5 décembre 2022) : 633–56. http://dx.doi.org/10.3390/textiles2040037.
Texte intégralThèses sur le sujet "FASHION E-RETAILER"
Kelly, Carlota Alvim Xavier. « Impact of email marketing campaigns on e-commerce : a case study in the fashion industry ». reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24620.
Texte intégralApproved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-08-21T12:51:00Z (GMT) No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5)
Made available in DSpace on 2018-08-27T17:46:14Z (GMT). No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5) Previous issue date: 2018-06-22
OBJETIVO: Esta tese propõe – se a avaliar a influência de dois tipos de campanhas de e-mail nas vendas online, no contexto de um retalhista na área de moda. A plataforma online do retalhista engloba três conceitos diferentes: LA Woman, LA Kids e LA Loft. Deste modo, o estudo ambiciona entender recorrendo às ferramentas disponíveis, a resposta dos diferentes tipos de campanhas de email ao tráfico gerado e transações no website da marca. METODOLOGIA: Relativamente à abordagem de pesquisa, um estudo de caso foi o método selecionado com ajuda dos dados obtidos das duas plataformas: base de dados interno de email marketing e Google Analytics. Consequentemente, práticas de pesquisa descritiva e explicativa foram conduzidas de modo abordar as perguntas propostas no âmbito desta dissertação. RESULTADOS: As principais conclusões demonstram que campanhas de email de natureza informativa são mais bem-sucedidas atendendo as vendas, enquanto que as campanhas de email com reduções de preço associadas geram um maior número de tráfico no website. Esta primeira descoberta foi reconfirmada, visto que os utilizadores que regressam ao site veem sobretudo através de campanhas de email de origem informativa, que geram maior número de receitas e transações LIMITAÇÕES: A dissertação apresenta algumas limitações associadas à natureza da sua abordagem de pesquisa, bem como aos dados fornecidos pela marca. Desde modo, seria interessante para estudos futuros considerar – se a avaliação os resultados obtidos no ponto de vista de outras empresas do sector da moda, de forma a obter um cenário mais completo. APLICABILIDADE DO TRABALHO: Atendendo aos resultados desta dissertação, a empresa da área da moda, Lanidor, poderá adaptar a sua estratégia digital, de modo a estabelecer e obter uma maior aprovação da sua lista de subscritores. Adicionalmente, este estudo concede a oportunidade de adaptar o tipo de campanhas de email usadas, bem como, o seu conteúdo consoante os seus objetivos e a sua estratégia digital.
PURPOSE: The purpose of this study is to evaluate the impact of two type of email campaigns on e-commerce revenues, in the context of a fashion retailer. This retailer´s e-commerce platform englobes three concepts: LA Woman, LA Kids and LA Loft. Given these circumstances, the study aims to understand under the guidance of the disposable metrics, the response from the different email campaigns to traffic driven and sales conversion on the website. DESIGN/METHODOLOGY: A case study research approach was employed with the support of data obtained from two platforms: in-house email marketing database and Google Analytics. Furthermore, some descriptive and explanatory research was conducted to address the proposed research questions. FINDINGS: The key findings display that informative email campaigns are well succeeded concerning sales conversion, while price reduction email campaigns generate a higher amount of traffic into the website. Moreover, this was reconfirmed as returning visitors to the site come mainly through informative email campaigns generated higher revenues and transactions. RESEARCH LIMITATIONS: The study presented any limitations associated with the nature of the research approach and the organisation of the data provided by the company. Future research can evaluate the results from other companies’ scope and have a more complete overview. PRATICAL IMPLICATIONS: From these results, the fashion brand used to conduct this analysis, Lanidor, can adapt its digital strategy to better address and engage their mailing list. Besides it can adapt the type of email campaigns and content to the different aims beyond their digital marketing strategy.
Kelly, Carlota Alvim Xavier. « Impact of email marketing campaigns on e-commerce : a case study in the fashion industry ». Master's thesis, reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10400.14/26197.
Texte intégralApproved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-08-21T12:51:00Z (GMT) No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5)
Made available in DSpace on 2018-08-27T17:46:14Z (GMT). No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5) Previous issue date: 2018-06-22
OBJETIVO: Esta tese propõe – se a avaliar a influência de dois tipos de campanhas de e-mail nas vendas online, no contexto de um retalhista na área de moda. A plataforma online do retalhista engloba três conceitos diferentes: LA Woman, LA Kids e LA Loft. Deste modo, o estudo ambiciona entender recorrendo às ferramentas disponíveis, a resposta dos diferentes tipos de campanhas de email ao tráfico gerado e transações no website da marca. METODOLOGIA: Relativamente à abordagem de pesquisa, um estudo de caso foi o método selecionado com ajuda dos dados obtidos das duas plataformas: base de dados interno de email marketing e Google Analytics. Consequentemente, práticas de pesquisa descritiva e explicativa foram conduzidas de modo abordar as perguntas propostas no âmbito desta dissertação. RESULTADOS: As principais conclusões demonstram que campanhas de email de natureza informativa são mais bem-sucedidas atendendo as vendas, enquanto que as campanhas de email com reduções de preço associadas geram um maior número de tráfico no website. Esta primeira descoberta foi reconfirmada, visto que os utilizadores que regressam ao site veem sobretudo através de campanhas de email de origem informativa, que geram maior número de receitas e transações LIMITAÇÕES: A dissertação apresenta algumas limitações associadas à natureza da sua abordagem de pesquisa, bem como aos dados fornecidos pela marca. Desde modo, seria interessante para estudos futuros considerar – se a avaliação os resultados obtidos no ponto de vista de outras empresas do sector da moda, de forma a obter um cenário mais completo. APLICABILIDADE DO TRABALHO: Atendendo aos resultados desta dissertação, a empresa da área da moda, Lanidor, poderá adaptar a sua estratégia digital, de modo a estabelecer e obter uma maior aprovação da sua lista de subscritores. Adicionalmente, este estudo concede a oportunidade de adaptar o tipo de campanhas de email usadas, bem como, o seu conteúdo consoante os seus objetivos e a sua estratégia digital.
PURPOSE: The purpose of this study is to evaluate the impact of two type of email campaigns on e-commerce revenues, in the context of a fashion retailer. This retailer´s e-commerce platform englobes three concepts: LA Woman, LA Kids and LA Loft. Given these circumstances, the study aims to understand under the guidance of the disposable metrics, the response from the different email campaigns to traffic driven and sales conversion on the website. DESIGN/METHODOLOGY: A case study research approach was employed with the support of data obtained from two platforms: in-house email marketing database and Google Analytics. Furthermore, some descriptive and explanatory research was conducted to address the proposed research questions. FINDINGS: The key findings display that informative email campaigns are well succeeded concerning sales conversion, while price reduction email campaigns generate a higher amount of traffic into the website. Moreover, this was reconfirmed as returning visitors to the site come mainly through informative email campaigns generated higher revenues and transactions. RESEARCH LIMITATIONS: The study presented any limitations associated with the nature of the research approach and the organisation of the data provided by the company. Future research can evaluate the results from other companies’ scope and have a more complete overview. PRATICAL IMPLICATIONS: From these results, the fashion brand used to conduct this analysis, Lanidor, can adapt its digital strategy to better address and engage their mailing list. Besides it can adapt the type of email campaigns and content to the different aims beyond their digital marketing strategy.
Mazzardo, Luca <1989>. « Corporate social responsibility e fashion retailers : il caso Inditex ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8195.
Texte intégralGhazal, Mohammed Zaki, Miranda Okello et Beatra Berisha. « Antecedents of E-Loyalty in the Context of Online Fashion Retailers ». Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96092.
Texte intégralRahman, Muhammad Muktadir. « Brand value of online fashion retailers in Bangladesh ». Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23892.
Texte intégralManneh, Mariama. « The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies ». Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23842.
Texte intégralKostadinova, Mila Dimitrova, et Natalie Embaye. « Augment App : Potential Implications on E-commerce : A Multi-Case Study on Swedish Online Fashion Retailers ». Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41220.
Texte intégralLuong, Ngoc Anh Minh, et Liangqi Wang. « Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers ». Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387796.
Texte intégralSHARMA, AKSHITA. « A STUDY OF BRAND POSITIONING OF FASHION E-RETAILER WITH REFERENCE TO MYNTRA ». Thesis, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19025.
Texte intégralSilva, Diogo Vieira da. « Modeling the pricing strategy of an e-commerce luxury fashion retailer : A machine learning approach ». Master's thesis, 2018. https://hdl.handle.net/10216/115532.
Texte intégralChapitres de livres sur le sujet "FASHION E-RETAILER"
Rashid, Arooj, et Anthony Kent. « Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes ». Dans Advances in Marketing, Customer Relationship Management, and E-Services, 25–45. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-5902-7.ch002.
Texte intégralTambo, Torben, et Ole Egebjerg Mikkelsen. « Fashion Supply Chain Optimization ». Dans Designing and Implementing Global Supply Chain Management, 1–21. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9720-1.ch001.
Texte intégralCheema, Tehreem. « Fast-Fashion Meets Social Networking Users ». Dans Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, 1580–606. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch077.
Texte intégralVecchi, Alessandra, Fanke Peng et Mouhannad Al-Sayegh. « Size Recommendations in Online Fashion Retail ». Dans Advances in Business Information Systems and Analytics, 348–62. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1865-5.ch015.
Texte intégralOzuem, Wilson, et Geoff Lancaster. « Recovery Strategies in On-Line Service Failure ». Dans Advances in Marketing, Customer Relationship Management, and E-Services, 143–59. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4864-7.ch010.
Texte intégralParker, Christopher J., et Stephen A. Doyle. « Designing Indulgent Interaction ». Dans Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, 580–600. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch031.
Texte intégralGuercini, Simone, et Andrea Runfola. « Internationalization through E-Commerce. The Case of MultiBrand Luxury Retailers in the Fashion Industry ». Dans International Marketing in the Fast Changing World, 15–31. Emerald Group Publishing Limited, 2015. http://dx.doi.org/10.1108/s1474-797920150000026002.
Texte intégralActes de conférences sur le sujet "FASHION E-RETAILER"
Velazquez, R., et S. M. Chankov. « Environmental Impact of Last Mile Deliveries and Returns in Fashion E-Commerce : A Cross-Case Analysis of Six Retailers ». Dans 2019 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2019. http://dx.doi.org/10.1109/ieem44572.2019.8978705.
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