Thèses sur le sujet « European Political Communication »

There is a gap between the citizens and the political institutions of the European Union. Several years of low participation in the European Parliamentary elections and a number of surveys shows that the EU has weak legitimacy in the eyes of the people.

This thesis is a critical study of EU’s communication with the citizens until 2005. Based on Habermas’s theoroetical framework, it searches for deliberative qualities within the EU’s structure. According to Habermas, political legitimacy requires that people can shape and express their opinions in a public sphere, but the EU does not really have a public sphere. He also emphasizes the importance of good channels of communication between people and politicians, but within the EU, communication has been synonymous with information (or marketing) and practically unilateral. This leads to the conclusion that the EU’s lack of deliberative qualities can have affected EU’s political legitimacy negatively.

There is a gap between the citizens and the political institutions of the European Union. Many theorists think that this is due to the fact that the EU suffers from a “democratic deficit” and that the EU is perceived as a project made by and for the political elite. Several years of low participation in the European Parliamentary elections and the French and Dutch rejection of the European Constitutional Treaty in Spring 2005 shows that the EU has weak legitimacy in the eyes of the people.

In 2004, Margot Wallström was charged to renew the European Commission’s communication strategy and to reconnect with the citizens by stimulating dialogue and debate. This thesis is a critical study of the deliberative qualities of the new communication strategy based on Habermas’s discursive theory, which discusses the strategy’s possible effects on EU legitimacy. It finds that the communication strategy, despite several deliberative apects, have little chances to have an impact on EUs legitimacy, since it fails to engage “common people” in the debate and since it is not part of a major institutional reform but just an “icing on the cake”.

Although the EU is a privileged point of focus for political science studies, its discursive activity has not received all the attention it deserves. This corpus analysis adopts a descriptive approach, based on the Neo-Aristotelian trend in argumentation theory, by using both analytical categories of classical rhetoric and (emic or etic) categories that belong to the conceptualization of the debate entertained by its own participants. The corpus consists of public interventions by representatives of the three main EU Institutions (Commission, European Council and Parliament). The speeches were pronounced between June and December 2005. Since it is discussed every seven years, the topic of the Financial Perspectives offers the possibility of making diachronic comparisons; it also allows identifying values, projects and means of the European construction at a rhetorical level. The last six months of 2005 followed two significant events: the conflicting attitudes of European Governments regarding the Iraq war and the rejection of the Constitutional Treaty by referendums.

In the absence of any other metaphysical or natural foundation, the technocratic enterprise provides the European project with a rational and secular justification that is not always assumed as such, though, by the presidents of the Commission. The conceptual metaphors stemming from the preambles to the treaties convey the idea that European integration will be achieved by triggering a gradual process that should lead to the realization of an ultimate aim.

From a rhetorical point of view, the Financial Perspectives are in need of legitimacy. In 2005, the rhetorical invocation of dates/milestones, abundantly used by former presidents of the Commission, does not seem to work anymore. Both the requirement of unanimity in the legislative procedure and the habitus of European deliberation make it necessary to find an agreement; this consequently promotes “consensus” as a meta-communicational argument. The notion of a “consensus” runs against such theoretical (epistemological) and pragmatic objections that it proves imperious to wonder about its origin and roots. One should take into account not only scholarly conceptions of “consensus” (Habermas, the Deliberative Democracy movement), but also naïve and popular visions of it.

The EU Institutions are aware of the difficulty they meet in awakening citizens’ interest, and they have developed their Communication Policy in order to give themselves the means to overcome this obstacle. A systematic reflection on their strategy should take into account the divergent opinions of Moravscik and Hix, as well as the possibility of grounding the EU project anew on a revival of ancient homonoïa.

DISCLAIMER. The content of this thesis represents solely the views of its author and cannot in any circumstances be regarded as the official position of the European Commission.

Résumé

Quoique l’Union Européenne (UE) soit un objet de prédilection pour les politologues, son activité discursive n’a pas reçu toute l’attention méritée.

La thèse offre une analyse de corpus effectuée sur base d’une grille de lecture incluant des catégories rhétoriques étiques et émiques. Elle adopte une approche descriptive puisée dans le versant néo-aristotélicien de l’étude de l’argumentation. Le corpus a été constitué d’interventions publiques tenues par les représentants des trois principales Institutions Européennes (Commission, Conseil Européen, Parlement Européen) entre juin et décembre 2005. Le sujet des Perspectives Financières, débattu à intervalles réguliers, permet des comparaisons diachroniques ;il permet aussi de contraster les valeurs, les projets et les moyens de la construction européenne. La conjoncture des six derniers mois de 2005 présente la particularité supplémentaire que le projet de Traité Constitutionnel venait d’être rejeté et que les gouvernements européens s’étaient auparavant divisés sur l’intervention en Irak.

En l’absence d’un fondement métaphysique ou naturel, l’entreprise technocratique fournit au projet politique européen une justification rationnelle et laïcisée, même si elle n’est pas assumée explicitement en tant que telle par tous les présidents de la Commission. Les métaphores conceptuelles mobilisées dans les préambules des traités traduisent le fait que l’unification européenne devrait s’accomplir à la fois par l’entremise de réalisations progressives et à travers la poursuite d’un objectif lointain.

Sur le plan rhétorique, les Perspectives Financières sont en manque d’une légitimité emblématique. La clause des rendez-vous, des étapes cruciales, abondamment utilisée dans le passé par les présidents de la Commission, cesse de fonctionner en 2005. La nécessité d’un accord, issue tant de la lettre de la procédure législative par unanimité que de la coutume des délibérations, est devenue matière à un argument méta-communicationnel qui en est arrivé à englober toute circonstance susceptible de faciliter le « consensus ». Cette dernière notion soulève des réticences théoriques (épistémologiques) et pragmatiques qui imposent de s’interroger sur son origine. La problématisation que nous avons opérée tient compte non seulement des conceptions savantes du « consensus » (Habermas, courant de la Démocratie Délibérative), mais aussi de ses variantes populaires ou vulgarisées.

Les Institutions Européennes sont conscientes de la difficulté qu’il y a à motiver l’intérêt citoyen, et elles ont voulu, à travers leur Politique de Communication, se donner les moyens de dépasser cet obstacle. La thèse mène, à ce propos, une réflexion plus générale qui tient compte des avis opposés de Moravcsik et Hix, et d’une éventuelle refondation dans l’homonoïa de la rhétorique classique.

DISCLAIMER. Le contenu de cette thèse représente le point de vue de son seul auteur et ne peut en aucune circonstance être considéré comme la position officielle de la Commission Européenne.

Doctorat en Langues et lettres
info:eu-repo/semantics/nonPublished

This thesis has its focus

Theories that have been under observation for this study, and which have functioned as tools for the analyzing process are: the agenda-setting theory, media ideology, framing, media logic and political communication. Further inspirations that have been under consideration and of values through the development of this thesis are thoughts from the modern theorist Jürgen Habermas, and earlier studies that have been made on the subject in matter, for example ones by Lars Palm and Vanni Tjernström.

Results from this study showed that there were differences between the two nations way of reporting about the subject, and also that changes over time have occurred. Mostly, it was the Swedish news reporting that showed evident change over the three investigated periods. This can be explained by the countries over all changed relationship towards the European Union. Further did results from this study show that the American articles included more actors and subjects, compared to the Swedish articles. This can be a factor of the American articles longer character.

After the appointment of a new European Commission in 2004, “communication” was made a top priority on the agenda. The Commission presented a new communication policy, which would establish a dialogue with the citizens, thereby bringing more democracy to the union and bridging the gap to the citizens. Three documents containing the policy were published, namely an internal action plan for the Commission, Plan D which establishes the framework for national debates and a whitepaper on EU communication policy. These documents were met by mistrust and criticism from many different actors such as journalists and experts.

The aim of this master thesis is to examine this new communication policy from a deliberative democratic perspective. The thesis asks whether the new policy has a potential of contributing to deliberative democracy, by investigating the documents from a discursive point of view. Deliberative democracy focuses mainly on public discussions and the generation of a general will by public conversation where every one has a right to participate on equal terms. This thesis uses a discursive interpretation, as stated by the philosopher Jürgen Habermas, where the public sphere and political rights which constitutes the public area plays an important role. The theoretical perspective is used in the thesis to understand and assess the policy.

To be able to draw conclusions, the new communication policy is searched for discursive ideas and the occurrence is analyzed by a both qualitative and quantitative text analysis. The analysis shows that the policy includes a lot of actions that goes well along with a discursive perspective, as defined in the thesis, although some important considerations are missing. The new communication policy as presented by the European Commission has therefore a good potential of contributing to deliberative democracy in the Union.

The policy is also discussed in relation to the criticism that has been presented regarding the theory of deliberative democracy. The thesis shows that the communication policy includes actions which decrease the importance of this criticism, allowing for the policy to possibly contribute to European democracy and decreasing the democratic deficit.

The belief in values of freedom, decentralisation, openness, creativity and progress inspires a particular type of activism, which promotes autonomy, participation and efficiency. The empirical evidence suggests that this set of principles can, at times, conflict with practices observed in the field. This has to do with the particular opportunity structure of the European Union and the characteristics of the movement. The EU favours functional integration of civil society actors who are expected to contribute technical and/or legal expertise. This configuration challenges internet-based protest networks that rely on highly independent and fluctuating engagement, and suffer from a lack of diversity and cohesion. The internet does not solve all obstacles to collective action. It provides, however, a networked infrastructure and tools for organising, coordinating and campaigning. Online and offline actions are not only supportive of each other. Internet-based campaigning can be successful once it reaches out beyond the internet, and penetrates the corridors of political institutions.

Doctorat en Information et communication
info:eu-repo/semantics/nonPublished

The aim of this inquiry is to investigate which ideals of democracy that three proposals for strengtening the democracy in the European Union consists of and to judge if the desired effects of the proposals are reachable. The method that is used is an analysis of ideas and contents. Theories that are used are deliberative and particiapatory ideals of democracy. The theories are used to investigate if the ideas in the proposals correspond to the ideals of deliberative and participatory democracy. The major result is that the proposals fail to fulfil the ideas of the theories. The reason is that the proposals are lacking ideas of how to make the citizens more aware and active in politics. The point of departure in the proposals is that the European Union will be more democratic if the people are brought in to the politics, but they do not suggest how people should form opinions through communication and become conscious and competent in political issues through participation. It is also likely that the effects of the proposals not are reachable to all the citizens. Only the ones who have an interest in communicating and participating in European politics will be gained by the proposals.