Littérature scientifique sur le sujet « EFFECT OF BRANDING »
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Articles de revues sur le sujet "EFFECT OF BRANDING"
Srimulyani, Veronika Agustini, et Yustinus Budi Hermanto. « Employer branding and employee performance at KAI : employee retention' role as mediator ». Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 6, no 3 (21 novembre 2022) : 921–40. http://dx.doi.org/10.25139/jsk.v6i3.5381.
Texte intégralRizqan, Miga, Muhammad Adam et Mukhlis Yunus. « POSITIONING, DIFFERENTIATION, AND BRAND COMPONENT IN THE BRANDING SUCCESS OF TAKENGON MEDIATED BY COFFEE TOURIST DESTINATION ». International Journal of Business Management and Economic Review 05, no 02 (2022) : 221–35. http://dx.doi.org/10.35409/ijbmer.2022.3382.
Texte intégralKurniati, Poni Sukaesih, et Nurmala Icha. « The Effect of Product Branding ». Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (1 décembre 2020) : 298–304. http://dx.doi.org/10.34010/icobest.v1i.51.
Texte intégralRizky Vita Losi, Ahmad Fadlan et Putri Selviani. « Foreign Branding and Its Effect on Brand Perception : an Overview to Local Entrepreneurs ». Neo Journal of economy and social humanities 2, no 1 (30 mars 2023) : 46–50. http://dx.doi.org/10.56403/nejesh.v2i1.88.
Texte intégralDrury, Pauline. « Employer branding ». Human Resource Management International Digest 24, no 3 (9 mai 2016) : 29–31. http://dx.doi.org/10.1108/hrmid-02-2016-0015.
Texte intégralCordeiro, Rafaela Almeida, Mateus Canniatti Ponchio et José Afonso Mazzon. « Evaluating co-branded products : the socioeconomic strata effect ». Marketing Intelligence & ; Planning 34, no 6 (5 septembre 2016) : 795–809. http://dx.doi.org/10.1108/mip-01-2015-0008.
Texte intégralMalik, Muhammad Shoukat, et Rabia Tanveer. « Effect of Rational Advertisement Appeal on Online Branding in Pakistan ». International Journal of Industrial Marketing 3, no 1 (20 novembre 2018) : 36. http://dx.doi.org/10.5296/ijim.v3i1.13635.
Texte intégralAbdelkarim, Rehab Eltejani, et Mohammed Alhadi Ebrahiem. « Effect of Some Sudanese Traditional Hot Iron Branding on Cattle Hide Quality ». Turkish Journal of Agriculture - Food Science and Technology 4, no 12 (2 décembre 2016) : 1169. http://dx.doi.org/10.24925/turjaf.v4i12.1169-1172.981.
Texte intégralEkhsan, Muhamad, et Tim Saroh. « The Role of Organizational Trust on the Influence of Employer Branding on Employee Performance ». International Journal of Management Science and Information Technology 1, no 2 (3 juillet 2021) : 31–35. http://dx.doi.org/10.35870/ijmsit.v1i2.353.
Texte intégralDechawatanapaisal, Decha. « Internal branding and employees’ brand outcomes : do generational differences and organizational tenure matter ? » Industrial and Commercial Training 51, no 4 (1 avril 2019) : 209–27. http://dx.doi.org/10.1108/ict-10-2018-0089.
Texte intégralThèses sur le sujet "EFFECT OF BRANDING"
Mouton, Estelle. « The effect of internal brand management on brand commitment and brand trust ». University of the Western Cape, 2018. http://hdl.handle.net/11394/6690.
Texte intégralThe focus of branding is often externally focused, yet it is the employees through their direct interaction with the brand, that can make or break the brand promise. Despite the important role of employees in building the brand, they are often overlooked in brand building strategies. The purpose of the study was to test the effect of internal brand management on brand commitment and brand trust in a government organisation. Front-line employees of the South African Post Office, a state-owned organisation in South Africa was selected to collect the data using convenience sampling. Cronbach Alpha and content validity was used to test the reliability and validity of the measurement instrument. The data was not normally distributed and non-parametric tests were performed during data analysis. Descriptive statistics was used to describe the basic characteristics of the respondents and the correlation coefficient (Rho) was used to test the relationships between variables. All three hypotheses were accepted. The results are consistent with previous research, however, new developments are emerging. For front-line employees to commit to the brand, they must trust the brand, which in turn is created through brand identity. Negative external communication influences the ability of front-line employees to deliver the expected brand promise. Importantly, the role of top management in fostering internal brand management cannot be overlooked.
Lian, Xiaoxi. « The effect of multiple co-branding : an exploration through associative learning theory ». HKBU Institutional Repository, 2010. http://repository.hkbu.edu.hk/etd_ra/1179.
Texte intégralDemir, Kivilcim Dogerlioglu. « The effect of value network integration on evaluations of modern, classic and retro brands ». Pullman, Wash. : Washington State University, 2010. http://www.dissertations.wsu.edu/Dissertations/Spring2010/K_dogerliogludemir_1050210.pdf.
Texte intégralBabili, Galeichubeloe Nnana. « The effect of branding on customer buying behaviour in selected hotels of Gaborone, Botswana ». Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/2117.
Texte intégralThe success of any hotel depends entirely upon the satisfaction of its consumers. In order to get this right, hotels have to know the buying behaviour of their customers, hence the saying that “the Customer is King, therefore the Customer is always right!” The Botswana hospitality and tourism market has experienced remarkable changes of late. The well-known hotel brands seem to have increased their market share in the existing market, which used to be dominated by local brands. A brand is a powerful tool that attracts more consumers to buying particular products and services. Some companies may even regard it as equity, as it can add value to the products with which it is associated. It is in this regard that branded properties are important in the hospitality industry. “Brands play an intangible role in the operational effectiveness of any organisation” (Bruce & Harvey, 2008:6). “Brands are increasingly important to tourist destinations and are used by all consumers in the process of buying situations” (Kotler, Bowen & Makens, 2006:315). This study focused on exploring the research problem, which stated: What will the effect of branding be on consumer buying behaviour in the hospitality industry of Gaborone? and the sub-problem, which stated: Will there be an increase in the buying behaviour of consumers due to branding in the hospitality industry of Gaborone? Semi-structured interviews were conducted with the sales managers of the three participating hotels, and two questionnaires were distributed – one for guests and one for staff. The analysis of the questionnaires and the interview results indicated that the guests and employees of the hotels were aware of the brands that were available to them in the hospitality industry of Gaborone, Botswana. This was shown by the results that revealed that 52.99% guests stated that the hotel brand had a very important effect in their decision making on which hotel to choose, and 76.06% of the employees thought that the hotel brand had a very important effect in the decision making of customers on which hotel to choose.
Buro, Rossella <1994>. « The phenomenon of co branding - analyzing the social psychological effect on consumer buying behavior ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13575.
Texte intégralVenkataraman, Arun. « The sonic boom effect of logo presentation style in television commercials on memory for the advertised brand / ». Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/5072.
Texte intégralThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 30, 2008) Includes bibliographical references.
Nascimento, Rita. « Country-of-origin effect applied to talent : Portugal abroad ». Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11665.
Texte intégralThe core of this study is the concept of country-of-origin (COO) effect and its relevance for talent, especially focusing on the image of Portuguese high-skilled people. Thus, this research examines the perception of recruiters towards the Portuguese high-skilled people that are currently working abroad. The contribution of this Work Project to the COO effect construct development relies on the fact that it complements the research with a new perspective regarding the applicability of the concept in a third dimension, other than products and services – talent. Nonetheless, the findings of this study reflect many obstacles faced by the COO effect research.
Wilfong, Alaena. « Determination of the effect of branding on consumer palatability traits of ground beef and beef strip loin steaks ». Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32776.
Texte intégralDepartment of Animal Sciences and Industry
Travis O’Quinn
The objectives of these studies were to determine how consumer palatability ratings of beef strip loin steaks and ground beef are affected when products are identified with a brand, USDA grade, or product type. Strip loins were selected to represent five quality levels and six ground beef treatments were chosen, representing a variety of fat levels and product types. After aging steaks for 14 d and ground beef for 8 d, 2.5 cm steaks and 151.2 g patties were formed. Consumer panelists evaluated samples for tenderness, juiciness, flavor liking, and overall liking as well as texture liking for ground beef samples. Additionally, consumers rated each palatability trait as either acceptable or unacceptable and rated the sample as either unsatisfactory, everyday quality, better than everyday quality, or premium quality. Samples were fed in two rounds – blind and informed testing. In the first round of blind testing, consumers were served one sample from each treatment with treatments not disclosed. For the second round of informed testing, USDA grade, or product information was disclosed prior to sampling. Samples evaluated by consumers were paired for blind and informed testing. During blind testing, Certified Angus Beef (CAB) steaks rated similar (P > 0.05) to Choice for all palatability traits; however CAB rated greater (P < 0.05) than Choice for all traits for informed testing. Additionally, Angus Select and Select steaks were rated similar (P > 0.05) when tested blind, but Angus Select was rated greater (P < 0.05) than Select for flavor and overall liking when treatment was informed. Prime, CAB, and Angus Select had increased (P < 0.05) ratings for flavor and overall liking due to brand disclosure. However, Choice and Select samples did not receive any increase (P > 0.05) in ratings for palatability traits when brand was informed. Multiple traits were rated greater for Prime, CAB, and Angus Select products indicating these products received a "brand lift" (change in ratings due to brand knowledge) in palatability due to brand identification. However, when brand information was disclosed for Choice and Select steaks, consumers indicated no increase in palatability perception. Few differences were observed in blind testing for ground beef; however, during informed testing, 90/10 CAB ground sirloin rated greater (P < 0.05) than all other products for all palatability traits besides juiciness. Increased (P < 0.05) ratings were found for CAB products for multiple traits while the only non-branded product that received increased (P < 0.05) ratings was 90/10 ground beef during informed testing. There were few differences among ground beef products when tested blind, indicating that during blind testing, brand, fat percentage, and subprimal source have little effect on ground beef palatability. However, when product and brand were identified, multiple treatments received increased ratings for palatability traits indicating branding and product type knowledge influence the palatability of ground beef.
MARCOZ, ELENA MARIA. « ENHANCING REGION DEVELOPMENT THROUGH TYPICAL FOOD MARKETING AND DESTINATION BRANDING ». Doctoral thesis, Università Cattolica del Sacro Cuore, 2014. http://hdl.handle.net/10280/2893.
Texte intégralThis empirical thesis focuses on the role played by typical food marketing (section one) and destination branding (section two) in enhancing the development of a region. The thesis is structured as the collection of 4 papers. The first section is based on two empirical surveys on the case of Fontina, a typical Italian cheese. The aim is to understand which kind of value can be generated by linking a typical food to the region of origin/ producer/ certification. The analysis supports and builds on previous studies on the importance of PDO certification. Importantly, it contributes by eliciting consumers’ preferences for PDO according to territorial differences. The second section focuses on the topic of collaboration in tourism destinations. This research investigates the role of trust in the relationship between benefits (economic and relational) achievable through service bundling and hoteliers’ orientation to networking. 164 hoteliers located in Aosta Valley region in Italy were interviewed. Outcomes highlight that trust mediates the relationship between relational benefits and networking orientation. Another interesting result is the mediation effect of hoteliers’ innovativeness on the relationship between economic benefits and networking orientation. The study provides a segmentation of the hospitality industry according to operators’ networking orientation.
MARCOZ, ELENA MARIA. « ENHANCING REGION DEVELOPMENT THROUGH TYPICAL FOOD MARKETING AND DESTINATION BRANDING ». Doctoral thesis, Università Cattolica del Sacro Cuore, 2014. http://hdl.handle.net/10280/2893.
Texte intégralThis empirical thesis focuses on the role played by typical food marketing (section one) and destination branding (section two) in enhancing the development of a region. The thesis is structured as the collection of 4 papers. The first section is based on two empirical surveys on the case of Fontina, a typical Italian cheese. The aim is to understand which kind of value can be generated by linking a typical food to the region of origin/ producer/ certification. The analysis supports and builds on previous studies on the importance of PDO certification. Importantly, it contributes by eliciting consumers’ preferences for PDO according to territorial differences. The second section focuses on the topic of collaboration in tourism destinations. This research investigates the role of trust in the relationship between benefits (economic and relational) achievable through service bundling and hoteliers’ orientation to networking. 164 hoteliers located in Aosta Valley region in Italy were interviewed. Outcomes highlight that trust mediates the relationship between relational benefits and networking orientation. Another interesting result is the mediation effect of hoteliers’ innovativeness on the relationship between economic benefits and networking orientation. The study provides a segmentation of the hospitality industry according to operators’ networking orientation.
Livres sur le sujet "EFFECT OF BRANDING"
Joseph, Jim. The experience effect : Engage your customers with a consistent and memorable brand experience. New York : AMACOM, 2010.
Trouver le texte intégralThe experience effect : Engage your customers with a consistent and memorable brand experience. New York : AMACOM, 2010.
Trouver le texte intégralThe Olympic Games effect : How sports marketing builds strong brands. 2e éd. Singapore : John Wiley & Sons, 2012.
Trouver le texte intégralThe Olympic Games effect : How sports marketing builds strong brands. Singapore : John Wiley & Sons Asia, 2008.
Trouver le texte intégralDesigning brand identity : An essential guide for the whole branding team. Hoboken, New Jersey : John Wiley & Sons, Inc., 2012.
Trouver le texte intégralHakanen, Ernest A. Branding the teleself : Media effects discourse and the changing self. Lanham : Lexington Books, 2007.
Trouver le texte intégralKeller, Kevin Lane. Managing the corporate brand : The effects of corporate marketing activity on consumer evaluations of brand extensions. Cambridge, Mass : Marketing Science Institute, 1997.
Trouver le texte intégralAdvertising Effect : How to Change Behaviour. Oxford University Press Australia & New Zealand, 2014.
Trouver le texte intégralHit Brands. Palgrave Macmillan, 2013.
Trouver le texte intégralVictionary. Illustrative Branding. Victionary, 2014.
Trouver le texte intégralChapitres de livres sur le sujet "EFFECT OF BRANDING"
Dinnie, Keith. « Nation branding and the country-of-origin effect ». Dans Nation Branding, 83–107. 3e éd. London : Routledge, 2022. http://dx.doi.org/10.4324/9781003100249-6.
Texte intégralFriedl, Verena, et Kati Förster. « Research Note : News Magazines’ Social Media Communication and Their Effect on User Engagement ». Dans Handbook of Media Branding, 251–66. Cham : Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18236-0_17.
Texte intégralRather, Raouf Ahmad, Linda Hollebeek, Dale L. G. Smith, Jana Kukk et Mojtaba Ghasemi. « Visitors' Destination Brand Engagement's Effect on Co-Creation ». Dans The Routledge Companion to Corporate Branding, 321–37. London : Routledge, 2022. http://dx.doi.org/10.4324/9781003035749-23.
Texte intégralRini, Endang, et Beby Sembiring. « The Effect of Customer Engagement and Brand Advocacy on Brand Value Co-creation ». Dans Proceedings of the 19th International Symposium on Management (INSYMA 2022), 912–18. Dordrecht : Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_114.
Texte intégralTiago, Flavio, Teresa Borges-Tiago, Sotirios Varelas et Androniki Kavoura. « The Effect of Asymmetrical Image Projections on Online Destination Branding ». Dans Strategic Innovative Marketing and Tourism, 289–96. Cham : Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_33.
Texte intégralChang, Wei-Lun, et Yen-Ting Chang. « The Effect of Nonmusical Sound for Corporate Branding and Consumer Behavior ». Dans Cultural Perspectives in a Global Marketplace, 59. Cham : Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18696-2_20.
Texte intégralZhao, Wei-hong, et Fan Zhang. « Institutional Norms for Place Branding and Its Effect on Corporate Involvement Behavior ». Dans Proceedings of the 22nd International Conference on Industrial Engineering and Engineering Management 2015, 599–609. Paris : Atlantis Press, 2016. http://dx.doi.org/10.2991/978-94-6239-177-2_62.
Texte intégralKefallonitis, Efstathios, et Konstantinos Kalligiannis. « The Effect of Airport Branding to Air Traffic and Passenger Movement : An Overview ». Dans Strategic Innovative Marketing and Tourism, 523–31. Cham : Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_60.
Texte intégralLiu, Chuao, Ziqing Que et Jing Zong. « Leadership in Transformational Change : Proactively Creating a Branding Effect to Overcome External Resistance ». Dans Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022), 2440–47. Paris : Atlantis Press SARL, 2022. http://dx.doi.org/10.2991/978-2-494069-31-2_286.
Texte intégralDodic, Jelena, et Seigyoung Auh. « The Effect of Top Management Teams on Branding Capability : The Moderating Role of Formalization ». Dans Marketing, Technology and Customer Commitment in the New Economy, 258. Cham : Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_97.
Texte intégralActes de conférences sur le sujet "EFFECT OF BRANDING"
Mohseninia, Iman, et Heydar Lotfi. « The Effect of National Brand in Attracting Tourists in Tourism Industry ». Dans International Conference on Branding & Advertising. TIIKM, 2016. http://dx.doi.org/10.17501/icba2015-1102.
Texte intégralRofi, Sofyan, et Dahani Kusumawati. « The Effect of School Branding on the Reputation of Islamic Schools ». Dans International Conference on Community Development (ICCD 2020). Paris, France : Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201017.142.
Texte intégralSudarmiatin. « The Effect of Destination Image on Destination Branding and Revisit Intention ». Dans Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019). Paris, France : Atlantis Press, 2019. http://dx.doi.org/10.2991/icoi-19.2019.87.
Texte intégralLi Hang et Sun Jingya. « Notice of Retraction : The impact of country-of-origin effect on transnational co-branding effect ». Dans 2010 IEEE International Conference on Advanced Management Science (ICAMS). IEEE, 2010. http://dx.doi.org/10.1109/icams.2010.5552873.
Texte intégralSaffira, Mega. « Effect of Narrative with Cross-cultural Innovation as Cultural Heritage Branding Strategy ». Dans ICON ARCCADE 2021 : The 2nd International Conference on Art, Craft, Culture and Design (ICON-ARCCADE 2021). Paris, France : Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.211228.027.
Texte intégralBasit, Abdul, Adie Dwiyanto Nurlukman et Achmad Kosasih. « The Effect of Social Media Destination Branding : The Use of Facebook and Instagram ». Dans Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019). Paris, France : Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200515.005.
Texte intégralÖzmen, Alparslan. « An Emotional Approach to City Branding : Experiential Marketing ». Dans International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01753.
Texte intégralMalancea, Iurie. « The role of branding and integrated communications in strengthening corporate image ». Dans Conferinta stiintifica internationala "Strategii si politici de management in economia contemporana", editia VII. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2022.28.
Texte intégral« Towards A University Branding : The Effect of Self-Efficacy on Student Development in Asian Higher Institutions ». Dans International Conference on Business, Management and Corporate Social Responsibility. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed0214027.
Texte intégralCiğerci, Esra, et Alparslan Özmen. « A Conceptual Study on the Effect of Learning Tourism Regions on City Marketing ». Dans International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01089.
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