Littérature scientifique sur le sujet « E-MARKETERS »
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Articles de revues sur le sujet "E-MARKETERS"
Bharihoke, Deepak. « Marketers' Needs from E-Commerce ». Review of Professional Management- A Journal of New Delhi Institute of Management 1, no 1 (1 novembre 2003) : 22. http://dx.doi.org/10.20968/rpm/2003/v1/i1/101101.
Texte intégralStephen, Bliss U., Simeon Ozuomba et Idongesit E. Eyibo. « Development of Reward Mechanism for Proxy Marketers Engaged in E-Commerce Platforms ». European Journal of Engineering Research and Science 3, no 10 (17 octobre 2018) : 45–52. http://dx.doi.org/10.24018/ejers.2018.3.10.837.
Texte intégralStephen, Bliss U., Simeon Ozuomba et Idongesit E. Eyibo. « Development of Reward Mechanism for Proxy Marketers Engaged in E-Commerce Platforms ». European Journal of Engineering and Technology Research 3, no 10 (17 octobre 2018) : 45–52. http://dx.doi.org/10.24018/ejeng.2018.3.10.837.
Texte intégralNguyen, Phu An, Dr Shouvik Sanyal, Hat Dang Nguyen, Dr Chapala Bohidar, Augustine Okeke et Chutimon Narawish. « The Effectiveness of Measuring in Supply Chain Operations of E-Marketers ». Webology 19, no 1 (20 janvier 2022) : 2245–64. http://dx.doi.org/10.14704/web/v19i1/web19153.
Texte intégralWu, Yen-Chun Jim, Chan-Lan Chang et Tse-Ping Dong. « Electronic Logistics Services ». International Journal of Knowledge Society Research 4, no 1 (janvier 2013) : 57–72. http://dx.doi.org/10.4018/jksr.2013010105.
Texte intégralV. Ramanujam et P. Parthiban. « A STUDY ON EXPECTED SERVICE QUALITY FACTORS BY THE MARKETER IN E-MARKETING IN INDIA ». International Journal of Engineering Technologies and Management Research 6, no 11 (21 janvier 2020) : 71–78. http://dx.doi.org/10.29121/ijetmr.v6.i11.2019.464.
Texte intégralGeng, Ruibin, Shichao Wang, Xi Chen, Danyang Song et Jie Yu. « Content marketing in e-commerce platforms in the internet celebrity economy ». Industrial Management & ; Data Systems 120, no 3 (6 janvier 2020) : 464–85. http://dx.doi.org/10.1108/imds-05-2019-0270.
Texte intégralYan, Ruiliang. « Product categories, returns policy and pricing strategy for e‐marketers ». Journal of Product & ; Brand Management 18, no 6 (18 septembre 2009) : 452–60. http://dx.doi.org/10.1108/10610420910989776.
Texte intégralMaurer, Steven D., et Yuping Liu. « Developing effective e-recruiting websites : Insights for managers from marketers ». Business Horizons 50, no 4 (juillet 2007) : 305–14. http://dx.doi.org/10.1016/j.bushor.2007.01.002.
Texte intégralLoveland, James M., Scott A. Thompson, John W. Lounsbury et Danilo Dantas. « Is diffusion of marketing competence necessary for a market orientation ? A comparative investigation of marketing managers and their defining traits ». Marketing Intelligence & ; Planning 33, no 3 (5 mai 2015) : 469–84. http://dx.doi.org/10.1108/mip-10-2013-0168.
Texte intégralThèses sur le sujet "E-MARKETERS"
Picchiarelli, Giacomo <1991>. « Organizzazioni native digitali : il caso MARKETERs Club - Confronto con organizzazioni di tipo tradizionale e migranti digitali ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12267.
Texte intégralBello, Stefano <1992>. « MARKETERs Academy - brand positioning di una startup ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/14634.
Texte intégralFantin, Giada <1991>. « The Internet of Things and Industry 4.0 : the changing roles of marketers and consumers ». Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12459.
Texte intégralGonçalves, Andreia Marisa Fonseca. « Percepções de académicos e profissionais de marketing acerca do neuromarketing ». Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12430.
Texte intégralA necessidade de ultrapassar as limitações dos instrumentos tradicionais de pesquisa no estudo do comportamento do consumidor levou à emergência de um novo campo de pesquisa: o neuromarketing. O neuromarketing é a aplicação de técnicas de neurociência ao marketing. O futuro deste campo de estudo depende muito das percepções que os académicos e profissionais de marketing têm sobre ele. O objetivo deste estudo foi aferir as percepções de académicos e profissionais de marketing em Portugal sobre o neuromarketing. Foram desenvolvidas três questões de investigação: “Quais as percepções de académicos e profissionais de marketing em Portugal em relação ao neuromarketing?”; “Que questões éticas mais preocupam académicos e profissionais de marketing em Portugal?”; e “Quais as perspectivas de académicos e profissionais de marketing sobre o futuro do neuromarketing?”. Com o intuito de obter dados que permitissem responder a estas questões, realizaram-se entrevistas não presenciais a uma amostra de académicos e de profissionais de marketing em Portugal. As conclusões do estudo revelaram que os profissionais têm uma percepção ligeiramente mais positiva que os académicos de marketing. Quanto às questões éticas, as preocupações de ambos os grupos residiram principalmente nas questões ligadas aos consumidores. Sobre o futuro, tanto académicos como profissionais de marketing assumiram acreditar que existe o futuro para o neuromarketing, sendo que os profissionais mostraram-se mais empenhados em participar ativamente no mesmo. Atendendo ao estado de conhecimento atual da neurociência e do neuromarketing, algumas expectativas dos participantes parecem ser irrealistas. São apresentadas algumas sugestões para o desenvolvimento credível e ético do neuromarketing.
The need to overcome the limitations of traditional research instruments to study the consumer behavior in marketing led to the emergence of a new research field: neuromarketing. Neuromarketing is the application of neuroscience techniques to marketing. The perceptions and evaluation of marketing academics and marketers are crucial to the future of this field. The aim of this study was to assess the perceptions of academics and marketers in Portugal about neuromarketing. Three research questions guided this research: “What are the perceptions of academics and marketers in Portugal about neuromarketing?”; “Which ethical issues most worry academics and marketers in Portugal?”; and “What do marketing academics and marketers think about the future of neuromarketing in Portugal?”. In order to obtain solid data to answer the above questions, online interviews were made to a sample of marketing academics and of marketers in Portugal. This study revealed that marketers have a slightly more positive perception about neuromarketing compared with the perception of marketing academics. Regarding ethical issues, both groups have concerns mainly related to consumers. About the future, both academics and marketers believe in the future of neuromarketing, being that marketers showed more commitment in active participation. Given the current knowledge of neuroscience and neuromarketing, some expectations of the participants seem to be unrealistic. Some suggestions are presented for a credible and ethical development of neuromarketing.
KUMAR, AJIT. « E-REATIL ETHICS FROM CUSTOMER'S PERSPECTIVE ». Thesis, 2017. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17001.
Texte intégralKe, You-Yi, et 柯友益. « A Study on Business Strategy of E-Sports PC Brand Marketers ». Thesis, 2019. http://ndltd.ncl.edu.tw/handle/98r58d.
Texte intégralProença, Daniel Jorge Araújo. « As diferenças entre os Marketers e os Gestores Comerciais ao nível do seu Perfil, Motivações, Orientações e Estereótipos ». Dissertação, 2019. https://hdl.handle.net/10216/122341.
Texte intégralProença, Daniel Jorge Araújo. « As diferenças entre os Marketers e os Gestores Comerciais ao nível do seu Perfil, Motivações, Orientações e Estereótipos ». Master's thesis, 2019. https://hdl.handle.net/10216/122341.
Texte intégralCardoso, Sofia de Castro Vieira. « Determinar o estado e a gestão da relação entre os marketers e os gestores comerciais de médias e grandes empresas a operar em Portugal ». Master's thesis, 2021. https://hdl.handle.net/10216/134861.
Texte intégralCardoso, Sofia de Castro Vieira. « Determinar o estado e a gestão da relação entre os marketers e os gestores comerciais de médias e grandes empresas a operar em Portugal ». Dissertação, 2021. https://hdl.handle.net/10216/134861.
Texte intégralLivres sur le sujet "E-MARKETERS"
Jamison, Rick. Social media geek-to-geek : Practical insights for technology marketers. Mountain View, CA : Synopsys Press, 2011.
Trouver le texte intégralCashing in with content : How innovative marketers use digital information to turn browsers into buyers. Medford, N.J : Information Today/CyberAge Books, 2005.
Trouver le texte intégralPaul, Wang, dir. Strategic database marketing. Lincolnwood, Ill., USA : NTC Business Books, 1994.
Trouver le texte intégralEisenberg, Bryan, et Jim Novo. The marketer's common sense guide to e-metrics : 22 benchmarks to understand the major trends, key opportunities, and hidden hazards your web logs uncover. [S.l.] : Future Now, Inc., 2002.
Trouver le texte intégralYeh, Judy. Little Black Book : A/E/C Marketers Desk Reference. Unknown Publisher, 2001.
Trouver le texte intégralAndrade, Alex. E-Mail Persuasion Formula : The Art of Writing e-Mail That Turn Words into Money. Email Marketing for Internet Marketers and Entrepreneurs. Lulu Press, Inc., 2020.
Trouver le texte intégralSmith, Paul, et Dave Chaffey. E-Marketer's Bundle. Elsevier Science & Technology, 2008.
Trouver le texte intégralSetting up Ecommerce with Magneto for Profit : DIY Guide to Build, Run, and Optimize Your e-Commerce Store with Magneto for Internet Marketers and Online Entrepreneurs. Independently Published, 2022.
Trouver le texte intégralMarketer's Guide to e-Commerce Strategy. Taylor & Francis Group, 2013.
Trouver le texte intégralEdition, Marketing. Eat, Sleep, Growth Hacking, Repeat : Lined Notebook for Writing, Planning or Journaling/120 Pages/small Notebook/Gag Gift for Digital Marketers/Web Marketing/New Business Enterprises/e-Commerce Professional /Business and Economics///Notebook Business. Independently Published, 2020.
Trouver le texte intégralChapitres de livres sur le sujet "E-MARKETERS"
Guo, Yimeei, et CunLu Zhang. « Legal Risks and Solutions to E-Marketers’ Data Mining ». Dans Research on Selected China's Legal Issues of E-Business, 23–32. Berlin, Heidelberg : Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-662-44542-6_3.
Texte intégralFu, Lei. « Analysis of the Relationship Between Individual Traits and Marketing Effect of E-Commerce Marketers Based on Large Data Analysis ». Dans Advances in Intelligent Systems and Computing, 753–58. Singapore : Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-2568-1_103.
Texte intégralDean, David L., et Sharon L. Forbes. « Are Customers Having E-Conversations about Your Wine ? The Importance of Online Discussion Forums as Electronic Word of Mouth for Wine Marketers ». Dans Successful Social Media and Ecommerce Strategies in the Wine Industry, 115–32. New York : Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137602985_7.
Texte intégralThongmak, Mathupayas. « How Marketers Can Induce Consumer Awareness and Interactions in Facebook Brand Pages ? - Drivers and Outcomes ». Dans E-Business and Telecommunications, 63–80. Cham : Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11039-0_4.
Texte intégralZugelder, Michael T. « Legal Online Marketing Issues ». Dans Advances in Electronic Marketing, 211–28. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-321-0.ch012.
Texte intégralŞehirli, Mustafa. « Transformation of WOM (Word of Mouth) From Traditional to Digital and Current Recommendations for e-WOM ». Dans Advances in Marketing, Customer Relationship Management, and E-Services, 380–400. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7192-7.ch021.
Texte intégralYeo, Alvin Y. C., et Michael K. M. Chiam. « Unlocking E-Customer Loyalty ». Dans Advances in Electronic Marketing, 28–44. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-321-0.ch002.
Texte intégralMastorakis, George, Nikolaos Trihas, Constandinos X. Mavromoustakis, Emmanouil Perakakis et Ioannis Kopanakis. « A Cloud Computing Model for Efficient Marketing Planning in Tourism ». Dans Marketing and Consumer Behavior, 940–55. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch043.
Texte intégralAlam, Mohammad Zahedul. « Marketing and Advertisement in Cross-Border E-Commerce ». Dans Cross-Border E-Commerce Marketing and Management, 120–47. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-5823-2.ch006.
Texte intégralSt.Amant, Kirk. « A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials ». Dans Contemporary Research in E-Marketing, Volume 1, 297–322. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-372-2.ch014.
Texte intégralActes de conférences sur le sujet "E-MARKETERS"
Yimei Guo et Cun Lu Zhang. « Legal risks and solutions to e-marketers' data mining ». Dans Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1500162.
Texte intégralKarna, Rakshha Kumari, et Sun Wen Jun. « Techno-progressivism : E-destination and Super-Connectedness Divulge from Travel Marketers ». Dans 2020 6th International Conference on Information Management (ICIM). IEEE, 2020. http://dx.doi.org/10.1109/icim49319.2020.244663.
Texte intégralVirijević Jovanović, Saša, et Goran Dašić. « The Concept of Digital Marketing Mix : Implications in Consumer Behaviour ». Dans Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics : Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.243.
Texte intégralChircu, Sorina. « QUALITATIVE ASPECTS REGARDING THE ASSESSMENT OF CORPORATE E-TRAINERS ». Dans eLSE 2014. Editura Universitatii Nationale de Aparare "Carol I", 2014. http://dx.doi.org/10.12753/2066-026x-14-155.
Texte intégralCanós Darós, Lourdes, Mais Hamdan et Ester Guijarro. « Factors that influence the people to provide an online review ». Dans INNODOCT 2022. Valencia : Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2022.15714.
Texte intégralCanós Darós, Lourdes, Mais Hamdan et Ester Guijarro. « Factors that influence the people to provide an online review ». Dans INNODOCT 2022. Valencia : Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2023.15714.
Texte intégralKumar Sharma, Nagendra, Wen-Kuo Chen et Kuei-Kuei Lai. « Challenges and Prospects for Digital Marketers while Dealing with SMEs : An Interview ». Dans ICSEB 2020 : 2020 The 4th International Conference on Software and e-Business. New York, NY, USA : ACM, 2020. http://dx.doi.org/10.1145/3446569.3446573.
Texte intégralParker, Kevin, Philip Nitse et Albert Tay. « The Impact of Inaccurate Color on Customer Retention and CRM ». Dans InSITE 2009 : Informing Science + IT Education Conference. Informing Science Institute, 2009. http://dx.doi.org/10.28945/3333.
Texte intégralEduardo Hauqui Tonin, Paulo, Elton Moura Nickel et Flávio Anthero Nunes Vianna Dos Santos. « Technology and sensory stimuli as support for physical retail experience design ». Dans 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001792.
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