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Articles de revues sur le sujet « Digital communications »

Pour voir les autres types de publications sur ce sujet consultez le lien suivant : Digital communications.

Auteur : Grafiati

Publié le 4 juin 2021

Mis à jour le 25 juillet 2024

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1

Larasati, Ayu, et Puji Lestari. « CLIENT SERVICE COMMUNICATION’S AUDIT THROUGH DIGITAL COMMUNICATION AT INDONESIA COMMUNICATIONS ». Indonesian Journal of Communication Studies 15, n^o 2 (31 décembre 2022) : 129. http://dx.doi.org/10.31315/ijcs.v15i2.8277.

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During the COVID-19 pandemic, the Indonesian government implemented policies which required people to work, pray, and study from home or a Work From Home (WFH). Such policies are also carried out by ID COMM to serve clients. Thus, this unprecedented phenomenon changed its communication system. This communication audit research is being conducted, to evaluate the flow of communication that occurs to serving clients in ID COMM. The data that was used for this study is taken from interviews and observation through qualitative methods and literature review. As an agency, ID COMM uses transactional communication Tubbs model. ID COMM encountered some problems while doing its job, such as lack of personal touch and less flexibility when presenting both briefs and work. As a result of that effect on revision frequency. Sometimes, another problem that is encountered by ID COMM, the connection is not that good and also the clients just didn’t understand what PR needs for strategy. However, the client is satisfied with the performance of ID COMM in general.

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2

Hattori, Takeshi. « Digital Mobile Communications. Digital Mobile Communications Network. » Journal of the Institute of Television Engineers of Japan 49, n^o 6 (1995) : 722–29. http://dx.doi.org/10.3169/itej1978.49.722.

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Mazo, J. E. « Digital communications ». Proceedings of the IEEE 73, n^o 11 (1985) : 1692–93. http://dx.doi.org/10.1109/proc.1985.13355.

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4

Rahmawati, Devie, Giri Lumakto et Deni Danial Kesa. « Generasi Digital Natives dalam Praktik Konsumsi Berita di Lingkungan Digital ». Communications 2, n^o 2 (31 juillet 2020) : 74–98. http://dx.doi.org/10.21009/communications.2.2.5.

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Dominasi interaksi warga di dunia digital masih menyisakan ketidaksetaraan antar generasi. Walau data menunjukkan dari 268 juta penduduk Indonesia, terdapat 355 juta pengguna seluler (133%). Dimana 91% mengakses informasi melalui ponsel, mayoritas interaksi digital ini berasal digital native. Digital natives (17-34 tahun) adalah generasi yang lahir berdampingan dengan perkembangan teknologi. Sedang digital immigrants (45-65 tahun) lahir sebelum teknologi digital berkembang pesat. Penelitian ini menggunakan pendekatan kualitatif. Metode pengumpulan data menggunakan teknik dua kali wawancara dengan FGD dengan 55 orang responden. Ke 55 responden berasal dari digital natives (20) dan digital immigrants (35). Teknik wawancara menggunakan tidak terstruktur. Dengan analisis data bersifat deskriptif. Penelitian ini menemukan adanya misinterpretasi kompetensi digital, terutama dalam konsumsi informasi hoaks. Dibandingkan dengan generasi digital immigrant dalam mengkonsumsi berita, digital natives menunjukkan ketimpangan schemata dalam mengenali informasi digital. Kedua generasi masih mudah terprovokasi dengan kandungan emosional hoaks. Terjadi kendala untuk digital natives merubah kondisi sosial atas persebaran berita hoaks (digital divide). Pola patron-client menjadi salah satu penyebab hoaks menjadi informasi yang dipercaya juga oleh digital natives.

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Bunday, D. C. « Advanced Digital Communications ». Electronics and Power 33, n^o 9 (1987) : 587. http://dx.doi.org/10.1049/ep.1987.0360.

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6

Hunt, Ray. « Digital communications switching ». Computer Communications 9, n^o 4 (août 1986) : 201. http://dx.doi.org/10.1016/0140-3664(86)90223-9.

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7

Bondarenko, Оlena M., et Lуubov O. Striy. « The Impact of Modern Digital Communications on Consumer Behavior ». Business Inform 2, n^o 553 (2024) : 346–55. http://dx.doi.org/10.32983/2222-4459-2024-2-346-355.

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The article discusses the features of the influence of modern digital communications on consumer behavior. An analysis of research and publications of both domestic and foreign authors on the problems and trends of the impact of digitalization of society and the development of digital communications on consumer behavior is carried out. It is pointed out that, in general, the digitalization of society and the development of digital communications lead to a change in consumer behavior, requiring companies and marketers to adapt to new conditions and use modern technologies and methods of communication. Considering this, it is necessary to clearly understand the features of digital communication tools and their impact on consumer behavior, as well as the advantages and disadvantages of each of them. The aim of the research is to study the impact of modern digital communications on consumer behavior and consider the advantages and disadvantages of the main tools of modern digital communications. The object of the research is the impact of modern digital communications on consumer behavior. The subject of the research is digital communication tools. In the course of the research, the methods of questioning, structural and logical analysis, comparison and generalization of the findings were used. The methodological and informational basis comprise scientific works, materials of periodicals, Internet resources. The article analyzes the advantages and disadvantages of tools for influencing consumer behavior, such as: banner advertising, paid search advertising, video advertising, teaser advertising, SEO, external links, content optimization, SMS messaging, E-mail newsletters, mobile applications, price aggregators, social media marketing (SMM). Emphasis is placed on the statement that digital communications play an important role in shaping behavior of consumers, providing the latter with access to information, the ability to compare goods and services, interact with brands. All this helps companies attract new customers, retain existing ones, and increase sales.

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8

Kanaya, Manabu. « Digital Mobile Communications. Current Status and Trend of Digital Mobile Communications. » Journal of the Institute of Television Engineers of Japan 49, n^o 6 (1995) : 717–21. http://dx.doi.org/10.3169/itej1978.49.717.

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9

Mizuno, Toshio. « Digital Mobile Communications. Application of Mobile Communications. » Journal of the Institute of Television Engineers of Japan 49, n^o 6 (1995) : 743–49. http://dx.doi.org/10.3169/itej1978.49.743.

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10

ElSawy, Amr. « Digital Air-Ground Communications ». Air Traffic Control Quarterly 4, n^o 3 (juillet 1996) : 149–51. http://dx.doi.org/10.2514/atcq.4.3.149.

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11

Kennedy, Michael Peter, et Géza Kolumbán. « Digital communications using chaos ». Signal Processing 80, n^o 7 (juillet 2000) : 1307–20. http://dx.doi.org/10.1016/s0165-1684(00)00038-4.

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12

LIKHTTSINDER, B. YA. « COMMUNICATIONS AND DIGITAL TWINS ». T-Comm 17, n^o 8 (2023) : 30–37. http://dx.doi.org/10.36724/2072-8735-2023-17-8-30-37.

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This article discusses various types of modeling and the concept of "digital twin", as well as concepts and examples of their implementation. It is noted that computer modeling allows not only to obtain a forecast, but also to determine which control actions on the system will lead to a favorable development of events between the components of the model, which are a reflection of real relationships. Modern production processes are very complex and distributed in space and time. Therefore, models of such processes should take into account the distributed nature of the modeling objects. An analysis of the interaction of the digital model with the simulation object representing the real process is also carried out. It is shown that the interaction occurs through interfaces that provide interface between the model and the simulation object. A cross-domain model for managing telecommunications functions is considered. As an example of digital twins using time series models, a model of time delay in a telecommunications network is considered. This model is used to control the buffering system in networks for the transmission of streaming video traffic.

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Titov, S. A., et N. V. Titova. « ORGANIZATIONAL SUBCULTURAL DYNAMICS IN DIGITAL TRANSOFORMATION PROJECTS ». Strategic decisions and risk management 11, n^o 3 (13 janvier 2021) : 294–303. http://dx.doi.org/10.17747/2618-947x-2020-3-294-303.

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The article aims to investigate the negative impact from organizational subcultural dynamics in digital transformation projects on number of conflicts and quality of communications and to elaborate proposals how to improve cross-subcultural communications within the projects. The methodology of the study includes participatory action research and case study. The network model of project culture helped to identify two cultural coalitions and their values. The model of the subcultural coalitions and their values helped to formulate the scope of communicational trainings and changed in the project communication system. The focus of the measures was on the preservation of the existing subcultures and on the improvement on the cross-subcultural communications. Comparing the number of conflicts within project before implementation of the measures based on the research and after it showed significant positive impact of these measures. The main findings show that in multidisciplinary and complex projects, such as digital transformation projects, subcultural dynamics can lead to formation of different coalition that do not share common values. This can be the source of the conflicts and low quality of communications. However, using the knowledge of coalitions’ structure and values the management of companies can enhance cross-subcultural interfaces without decreasing positive effect from subcultural diversity.

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Іванова, Зоя Олегівна, et Володимир Олегович Іванов. « ОСОБЛИВОСТІ МАРКЕТИНГОВОЇ КОМУНІКАЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА З ВИКОРИСТАННЯМ ЦИФРОВИХ ІНСТРУМЕНТІВ ТА ТЕХНОЛОГІЙ ». Bulletin of the Kyiv National University of Technologies and Design. Series : Economic sciences 139, n^o 5 (3 avril 2020) : 32–39. http://dx.doi.org/10.30857/2413-0117.2019.5.3.

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The authors seek to explore the importance of implementing marketing communications in modern business settings. The article offers insights into specific features of marketing communications and their essential role in company activities, being a critical factor that impacts on company competitiveness, creating its positive image among consumers, disseminating information about company products and services, etc. The research provides interpretations of the classic concepts of "communication", "marketing communication", "digital communication" along with presenting modern digital technologies of marketing communications. Based on the analysis of scientific literature, the major benefits of digital communications have been revealed, in particular: their interactivity, personalization and measurability. Also, a comparative overview of traditional and digital marketing communications is provided. Resting upon the works of N. Illiashenko, O. Savchenko, M. Stelnzer, J. Wubben, D. Khalilov, the authors suggest the basic tools of digital communications as well as providing the main advantages and disadvantages in their application. Particular emphasis is placed on the benefits of modern digital technologies of marketing communications (3D technologies; augmented reality (AR); virtual reality (VR); QR code). To achieve the most effective results from the implementation of digital tools and technology for sales promotion, it is critical to design a clear and specific marketing communication program that will contribute to developing a detailed marketing plan and build a company strategy for the future.

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Lopatovskyi, Viktor, et Yevhen Dubych. « Formation of the enterprise's digital communications system : aspects of economic business security ». Ukrainian Journal of Applied Economics and Technology 7, n^o 4 (26 décembre 2022) : 69–75. http://dx.doi.org/10.36887/2415-8453-2022-4-9.

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The study revealed the relevance of the issue of forming the digital communications system of the enterprise in modern conditions of information globalization and digital transformation of socio-economic relations; the relationship between the formation and improvement of the digital communications system and the strengthening of the economic security of business is shown. The purpose of the research is to determine the ways and justify the means of building the digital communications system of the enterprise, taking into account the requirements for ensuring the economic security of business. It has been established that the enterprise's digital communications system consists of such elements as search systems (in the form of a software and hardware complex for conducting data searches on the Internet, their accumulation and processing, placement in their own databases and sources of access to them, search queries), communication tools (with the use of which "communication" is carried out), digital technologies (methods of hosting and further dissemination of information) and digital communications in the global digital space, including semantic webs. The composition and structure of the elements of the enterprise's digital communications system have been determined. The parameters of the digital communication process management system of enterprises were built, and the goals and objectives of such work were defined. The conceptual sequence of the formation and use of the enterprise's digital communications system has been developed and substantiated. The directions of formation and immediate advantages, as well as risks and threats of the impact of the formation (improvement) of the digital communications system on the economic security of the enterprise are identified. The applied value of the research results is in the development of methodological and applied support for the management of the processes of formation (improvement) of the digital communications system at the business entity, as well as in the identification of risks and threats of digitalization to the economic security of the enterprise. The scientific novelty of the research results lies in the identification of both advantages (strengths), as well as risks and threats to the economic security of the enterprise by resource-functional components of economic security. Keywords: digital communications; digital system; economic security of business; economy and enterprise management; digital transformation; digitalization of business relations.

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16

Pavlova, Iliana. « Дигиталните комуникации – референтни компетентностни рамки и образователни политики ». 21st Century Media and Communications 6, n^o 1 (20 décembre 2022) : 7–16. http://dx.doi.org/10.54664/cpoc7656.

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Digital communications are part of the mandatory knowledge and skills that determine the degree of readiness for professional realization today. At the same time, they are an indispensable condition for social inclusion and an increasingly distinct indicator in determining the degree of development of modern societies. The article reviews the different reference frameworks of knowledge, skills, and competences in the field of digital communications, media literacy, new communication technologies, as well as the policies of the European Union in this area. The different reference frameworks can be used as a reliable tool by educational institutions to increase media literacy in general, but also to create a mechanism for more specialized professional education in the field of communications, especially in journalism, PR, and communication management.

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17

Karjaluoto, Heikki, Nora Mustonen et Pauliina Ulkuniemi. « The role of digital channels in industrial marketing communications ». Journal of Business & ; Industrial Marketing 30, n^o 6 (6 juillet 2015) : 703–10. http://dx.doi.org/10.1108/jbim-04-2013-0092.

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Purpose – The purpose of this research is to investigate industrial marketing communications tools and the role of digital channels. The research draws from the literature on industrial marketing communications to examine its goals and intended utilization in industrial firms. Design/methodology/approach – An empirical multiple case study conducted among six industrial firms examines the current state of digital marketing communications (DMC). Findings – The study gleans three research insights. First, although DMC is one of the most important industrial marketing communication tools, firms have not yet used it to its full potential. Second, firms use DMC to enhance customer relationship communications, support sales and create awareness. Third, firms have not used social media tools as a part of DMC as widely as traditional digital tools. Research limitations/implications – Although the findings mirror those in DMC literature in general and industrial marketing communications in particular, they put more emphasis on the role of DMC in customer relationship communications and sales support. Practical implications – DMC provides an opportunity to deliver various marketing objectives, such as creating brand awareness, increasing and supporting sales and improving communication with existing customers. Different DMC tools are required for each of these objectives. Originality/value – This study is among the first ones examining the rapidly changing communications landscape and the spread of digital channels in industrial marketing communication.

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18

Marinov, Rusi. « Analog environment vs. digital communications ». Yearbook of Department Mass Communications 1 (7 octobre 2020) : 11–34. http://dx.doi.org/10.33919/ydmc.19.1.1.

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In this article, I discuss problems associated with new technologies, digital communications and the future of analog interaction models. I also analyze the development possibilities of artificial intelligence and neural networks based on analog computhttping systems. The transformation today, involves a radical change in existing models and the rediscovery of the benefits of some traditional approaches, which in another context can be much more effective than existing information and digital tools. In this case, it is the analog approaches of quantum computing in combination with new technologies that lead to better results, development of society and the creation of a more human environment.

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19

Parkinson, Richard. « Straight Talk on Digital Communications ». Journal of Information Systems Management 4, n^o 1 (janvier 1987) : 18–28. http://dx.doi.org/10.1080/07399018708962823.

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20

Wei-Chung Peng. « Book reviews - Secure digital communications ». IEEE Communications Magazine 24, n^o 3 (mars 1986) : 66. http://dx.doi.org/10.1109/mcom.1986.1093044.

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21

Oberg, T., et M. Mettiji. « Robust detection in digital communications ». IEEE Transactions on Communications 43, n^o 5 (mai 1995) : 1872–76. http://dx.doi.org/10.1109/26.387419.

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22

Woodward, B., et H. Sari. « Digital underwater acoustic voice communications ». IEEE Journal of Oceanic Engineering 21, n^o 2 (avril 1996) : 181–92. http://dx.doi.org/10.1109/48.486793.

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23

Kartaschoff, P. « Synchronization in digital communications networks ». Proceedings of the IEEE 79, n^o 7 (juillet 1991) : 1019–28. http://dx.doi.org/10.1109/5.84979.

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Cox, D. C. « Universal digital portable radio communications ». Proceedings of the IEEE 75, n^o 4 (1987) : 436–77. http://dx.doi.org/10.1109/proc.1987.13755.

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25

Silk, David. « Book Review : Digital Satellite Communications ». Journal of General Management 12, n^o 4 (juin 1987) : 115–17. http://dx.doi.org/10.1177/030630708701200416.

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26

Murray, Padmini Ray, et Claire Squires. « The digital publishing communications circuit ». Book 2.0 3, n^o 1 (1 juin 2013) : 3–23. http://dx.doi.org/10.1386/btwo.3.1.3_1.

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Vaidyanathan, P. P. « Filter banks in digital communications ». IEEE Circuits and Systems Magazine 1, n^o 2 (2001) : 4–25. http://dx.doi.org/10.1109/7384.938972.

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Vaidyanathan, P. P. « Filter banks in digital communications ». IEEE Circuits and Systems Magazine 1, n^o 2 (2001) : 4–25. http://dx.doi.org/10.1109/mcas.2001.939098.

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29

Weik, H. « An Introduction to Digital Communications ». Computer Communications 23, n^o 18 (décembre 2000) : 1789. http://dx.doi.org/10.1016/s0140-3664(00)00213-9.

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Cena, G., A. Valenzano et S. Vitturi. « Advances in automotive digital communications ». Computer Standards & ; Interfaces 27, n^o 6 (juin 2005) : 665–78. http://dx.doi.org/10.1016/j.csi.2004.12.005.

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31

Tobin, Paul. « PSpice for Digital Communications Engineering ». Synthesis Lectures on Digital Circuits and Systems 2, n^o 1 (janvier 2007) : 1–199. http://dx.doi.org/10.2200/s00072ed1v01y200612dcs010.

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32

Copeland, M. A. « VLSI for analog/digital communications ». IEEE Communications Magazine 29, n^o 5 (mai 1991) : 25–30. http://dx.doi.org/10.1109/35.79380.

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33

Lennie, June. « Digital Video Communications in Australia ». Media Information Australia 67, n^o 1 (février 1993) : 17–27. http://dx.doi.org/10.1177/1329878x9306700104.

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34

Scarton, Henry A., Gary Saulnier, Kyle Wilt et Michael Cunningham. « Digital acoustic communications through solids ». Journal of the Acoustical Society of America 140, n^o 4 (octobre 2016) : 3229. http://dx.doi.org/10.1121/1.4970205.

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35

Jordaan, M. J., et H. Van Kampen. « Digital technology for business communications ». Computer Networks and ISDN Systems 14, n^o 2-5 (janvier 1987) : 359–64. http://dx.doi.org/10.1016/0169-7552(87)90074-2.

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Polydoros, Andreas. « Digital Signal Processing in Communications ». Digital Signal Processing 3, n^o 3 (juillet 1993) : 146–47. http://dx.doi.org/10.1006/dspr.1993.1020.

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POTAPOVA, E. P., I. I. SAVELEV et A. P. EREMEEVA. « DIGITAL COMMUNICATIONS IN PUBLIC ADMINISTRATION ». Scientific Works of the Free Economic Society of Russia 244, n^o 6 (2023) : 431–48. http://dx.doi.org/10.38197/2072-2060-2023-244-6-431-448.

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The article deals with the digital transformation of communications between local governments and residents. The role of the factor of trust as one of the most important in modern society is characterized. The authors consider the positive aspects and new challenges for municipal government associated with the organization of digital communications with citizens. Practical recommendations are offered to improve the conduct of digital communications for public authorities at the local level.

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Kolumban, G., M. P. Kennedy et L. O. Chua. « The role of synchronization in digital communications using chaos. I . Fundamentals of digital communications ». IEEE Transactions on Circuits and Systems I : Fundamental Theory and Applications 44, n^o 10 (1997) : 927–36. http://dx.doi.org/10.1109/81.633882.

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Anshory, Marwa Salsabila, et Mochammad Rochim. « Komunikasi Pemasaran Digital pada Brand SCH Melalui Instagram ». Bandung Conference Series : Communication Management 3, n^o 2 (1 août 2023) : 720–25. http://dx.doi.org/10.29313/bcscm.v3i2.8156.

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Abstract. Digital marketing communication is a goal of activities carried out for branding and promotion to achieve the desired goals through technology and the internet, one of which is social media. Social media is currently used widely by brands and businesses to promote or interact with consumers, with all its advantages that can help in the marketing communication process. In this case, SCH uses social media Instagram in carrying out its digital marketing communications. The main focus of this research is how digital marketing communications are carried out by SCH. The purpose of this study is to find out digital marketing communication strategies through Instagram social media, digital marketing communication activities through Instagram social media, interactions carried out by SCH through Instagram, and the reasons for brands using fundamental design as a source of creative ideas in digital marketing communications on Instagram. This research uses a qualitative approach with a case study method using The Circular Model of SOME theory. As a reference material to strengthen research. The conclusion from this study is that SCH has four main aspects of using Instagram social media to carry out digital marketing communications, namely through digital marketing communication strategies, digital marketing communication activities, interaction with consumers, and the use of fundamental design in digital marketing communications. In the end, the use of Instagram social media can increase engagement and assist SCH in conducting digital marketing communications. Abstrak. Komunikasi pemasaran digital adalah suatu tujuan kegiatan yang dilakukan untuk branding dan promosi untuk mencapai tujuan yang diinginkan melalui teknologi dan internet, salah satunya dengan media sosial. Media sosial saat ini digunakan secara luas oleh merek dan bisnis untuk mempromosikan atau berinteraksi dengan konsumen, dengan segala kelebihannya dapat membantu dalam proses komunikasi pemasaran. Dalam hal ini SCH menggunakan media sosial Instagram dalam melakukan komunikasi pemasaran digitalnya. Fokus utama dalam penelitian ini adalah bagaimana komunikasi pemasaran digital yang dilakukan SCH. Tujuan dari penelitian ini yaitu untuk mengetahui strategi komunikasi pemasaran digital melalui media sosial Instagram, aktivitas komunikasi pemasaran digital melalui media sosial Instagram, interaksi yang dilakukan SCH melalui Instagram, dan alasan brand menggunakan fundamental design sebagai sumber ide kreatif dalam komunikasi pemasaran digital di Instagram. Adapun penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dengan menggunakan teori The Circular Model of SOME. Sebagai bahan rujukan untuk memperkuat penelitian. Kesimpulan dari penelitian ini adalah SCH mempunyai empat aspek utama dalam menggunakan media sosial Instagram untuk melakukan komunikasi pemasaran digital yaitu melalui strategi komunikasi pemasaran digital, aktivitas komunikasi pemasaran digital, interaksi terhadap konsumen dan penggunaan fundamental design di komunikasi pemasaran digital .Pada akhirnya penggunaan media sosial Instagram ini dapat meningkatkan engagement dan membantu SCH dalam melakukan komunikasi pemasaran digital.

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Pyrma, R. V. « The Influence of Digital Communications on Political Participation ». Humanities and Social Sciences. Bulletin of the Financial University 9, n^o 4 (4 décembre 2019) : 63–69. http://dx.doi.org/10.26794/2226-7867-2019-9-4-63-69.

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The article provides a review of studies assessing the effects of digital communication technologies on the political participation of citizens. Political participation is understood as civic engagement. The author considers the changes in the forms of political participation of citizens in the transition of digital communications from unidirectional information technologies Web 1.0 to interactive technologies Web 2.0 used in social media. Evaluation of the impact of digital communications on public activity is shown from various well-founded positions of ‘cyber-pessimists’ and ‘cyberoptimists’. Pessimists note the negative effects of the increased use of digital communications, which consist of social disunity, the erosion of social capital and, as a result, in a decrease in civil and political activity. In turn, optimists argue that the intensive use of digital communications has opened up opportunities for access to the necessary information and the creation of new forms of political participation, significantly reducing the cost (time, effort) of mobilising supporters and coordinating action. Moreover, digital media has created conditions for the implementation of creative and non-political formats of participation, which are often transformed into political actions. Based on the metadata, the author concluded it is necessary to strengthen and diversity of the effects of digital communication on civic and political participation.

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Erkan, Esra C¸ iftc¸ibași, et S¸ enol Uzun. « User services of tactical communications in the digital age ». Journal of Telecommunications and Information Technology, n^o 4 (30 décembre 2004) : 39–44. http://dx.doi.org/10.26636/jtit.2004.4.267.

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Increasing demands on an extensive amount of digital data and information flows for C4I is forcing the modern armies to freeze and omit EUROCOM based tactical area communications system and to develop new concepts based on the adoption of modern communication systems such as ISDN, ATM described in the TACOMS Post 2000 Final Report II in NATO. ASELSAN, as a leading company in the military electronics arena, is following and participating all the activities of TACOMS Post 2000 together with Turkish Ministry of Defense. Turkey`s tactical area communications system TASMUS is a mature and fielded system, which will satisfy future communication needs of the 21st century C4I systems. In this paper, we describe the basic features and user services of TASMUS. With the support of simultaneous voice and data capabilities, TASMUS aims to form mobile, survivable, flexible and secure network to support all the present and future communication requirements of the tactical commanders. Using the near real time data communications feature, TASMUS is also significant for the network-centric warfare applications such as tactical sensor and weapon systems, besides the communication needs of the Turkish Army.

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АНДРУШКЕВИЧ, Зінаїда, et Руслан БОЙКО. « DIGITAL COMMUNICATIONS - A MODERN VECTOR OF MARKETING DEVELOPMENT OF COMPANIES ». Herald of Khmelnytskyi National University. Economic sciences 330, n^o 3 (30 mai 2024) : 21–25. http://dx.doi.org/10.31891/2307-5740-2024-330-3.

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The article highlights the relevance of using digital communications tools as one of the modern directions of a company's marketing development in the context of rapid technological development. The author focuses on digital communication channels used to attract and retain consumers in the online environment. The main tools of digital communications in the marketing policy of companies are considered, in particular, new media, email marketing, contextual and targeted advertising, SMM, Influence Marketing, content marketing, SEO, mobile marketing and others aimed at individualized interaction with the audience through various digital channels and technologies. The author analyzes the importance of digital communication tools for successful interaction with consumers in the modern digital environment. It is noted that for effective interaction with consumers, companies should interact with them through digital communications at all stages of the purchase, from awareness of the need to obtaining a positive consumer experience. The article considers key performance indicators (KPIs) of digital communications, such as website traffic, time spent on the website, conversion, social media engagement, ROI, number of applications and sales, CTR, number of email newsletter subscribers, and others, which help to assess the effectiveness of the company's marketing development activities in the online environment and take measures to improve them in accordance with the company's business goals. The author concludes that digital communications have become an integral factor in the development of marketing for modern companies, as they allow for effective interaction with the audience through interactivity, personalization and omnichannel approach, which helps to improve real-time interaction with customers and achieve optimal business results. Keywords: digital communications, marketing development, digital channels, customer interaction, key performance indicators (KPIs), personalization.

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Rhodes, Charles. « Interference to digital broadband communications and spread spectrum communications ». IEEE Transactions on Consumer Electronics 58, n^o 1 (février 2012) : 15–22. http://dx.doi.org/10.1109/tce.2012.6170050.

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Shchetinina, Liudmyla V., Svitlana H. Rudakova, Oksana M. Poplavska, Nataliia S. Danylevych et Anastasiia V. Gula. « Internal Corporate Communications in the Digital Environment ». Business Inform 2, n^o 541 (2023) : 229–35. http://dx.doi.org/10.32983/2222-4459-2023-2-229-235.

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The purpose of the article is to study the features of building the digitalized internal corporate communications. Digitalization has affected the economic activities of enterprises, institutions, organizations, as it has altered the «costs – profits» flows. At the same time, this was reflected in the relations of employees between themselves, also between employees and management, that is, in the internal corporate communications. The grade of importance of internal corporate communications as part of the company’s activities is determined by the practical tasks that are solved with their help: increasing the involvement and productivity of employees, organizing the information support, transferring care for employees, informing employees about the activities and development of the company, the employees’ understanding of business priorities, ensuring the efficiency of setting tasks, uniting staff in difficult situations, managing change, simplifying intercultural communications, brand promotion, etc. Internal processes in the banking sector have the greatest potential for digitalization. Therefore, it has been suggested that the results of assessing the quality of internal corporate communications in banks can be assigned to their quality in the digital environment. According to the results of the survey of employees of the banking sector, the quality of internal corporate communications in the digital environment is high and amounts to 90-100%. At the same time, bank staff also pointed to the potential for their improvement, in particular: overcoming management’s detachment from staff needs, reducing the risk of spreading rumors, increasing satisfaction with means of communication.

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Petkova, Teodora. « Metadata, communication and understanding in digital marketing communication) ». Media and Language Journal 1, n^o 12 (5 octobre 2022) : 58–67. http://dx.doi.org/10.58894/self4531.

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The study of digital marketing communications on the Web is inseparable from the study of the ways metadata with which the web content of these communications is or should be described. This article presents the aspects of digital marketing communication and understanding in the interactive, interconnected on the levels of text and metadata, hypermedia environment of the Web. The article argues that the texts of digital marketing communications on the Web should be perceived (and created) both as a collective action and together and from the point of view of their function as digital objects

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Adams, Paul C. « Geographies of media and communication III : Academic communications and the digital communication environment ». Progress in Human Geography 43, n^o 4 (18 mars 2018) : 739–48. http://dx.doi.org/10.1177/0309132518763849.

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Tranchenko, L. V., N. V. Tereshchuk, R. I. Lopatiuk et O. M. Tranchenko. « The impact of digital communications on tourism marketing ». Journal of Education, Health and Sport 10, n^o 5 (29 mai 2020) : 394–402. http://dx.doi.org/10.12775/jehs.2020.10.05.041.

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The influence of digital communications on marketing in the field of tourism is investigated. The need to develop strategies for the formation of business communications in the field of tourism and indicators that allow to evaluate their effectiveness and risks is emphasized. Attention is paid to the feasibility in applying strategies of differentiated, differentiated and concentrated marketing. The relevant indicators were proposed to assess the economic effectiveness of business communication strategies: income multipliers, breakeviate level assessment formula, methodology for checking the stability of the performance indicator to change factors, and Hurwitz criterion. The considered formulas and strategies for the formation of business communications in tourism create the necessary basis for scientifically justified strategic planning of the travel company's relations with counterparties.

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Mushka, Daniella. « GENESIS OF DIGITAL MARKETING IN THE AGE OF DIGITAL REVOLUTION ». Innovative Solution in Modern Science 5, n^o 60 (31 décembre 2023) : 5. http://dx.doi.org/10.26886/2414-634x.5(60)2023.1.

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The article discusses the features of digital marketing in relation to classical, traditional marketing. A special attention is devoted to a review of digital communications and digital marketing tools, which by their nature are targeted, interactive and integrative. The research analyses the technology of digital marketing algorithmization describing the sequence of management decisions made to adapt developing digital marketing tools to the company’s activities. As part of the consideration of modern trends in the development of digital marketing, the author has identified the most effective tools applied by companies using web analytics to monitor the target and potential audience, and the behavior of recipients of communication messages in order to make decisions on the use of digital resources. Particular attention in the article is paid to the complex of integrated B2B and B2C tools, and various methods and techniques of interaction with consumers. As a result of the study of this topic, the author draws conclusions about the changing conditions for functioning of digital marketing tools within the framework of the new technological structure and Industry 4.0.Key words: digital marketing, digital marketing channels and tools, social networks, digital technology, integrated marketing communications, internet marketing.

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Indrayani, Heni, Swita Amalia Hapsari, Hanif Wahyu Cahyaningtyas et Rifqi Hindami. « ANALISIS PERKEMBANGAN PENELITIAN KOMUNIKASI PEMASARAN DAN KONTEN DIGITAL ». DIALEKTIKA 6, n^o 2 (9 septembre 2019) : 118–34. http://dx.doi.org/10.32816/dialektika.v6i2.1261.

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Students try to communicate scientifically through information written in their final project in the form of a Thesis. In the distribution of research topics in the Communication Studies program at Dian Nuswantoro University, most discussed digital content and marketing communication. Therefore, the purpose of this research is to analyze the development of digital content research and marketing communications. The method used is a descriptive quantitative method with a bibliometric approach from 21 thesis of Communication Studies Program students from August 2017 to March 2019. The results showed that the study of Communication Studies Program Students at Dian Nuswantoro University was the most adalagh of analyzing digital content and marketing communications. This is in accordance with specialization in the study program. Digital content both online media, social media and Youtube are discussed in terms of strategy and media platform content. Meanwhile, marketing communication research discusses the strategy side and impact of marketing communication.

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Bykov, Ilya. « Government platforms in the system of national public communication ». Journal of Political Research 5, n^o 2 (22 juillet 2021) : 45–56. http://dx.doi.org/10.12737/2587-6295-2021-5-2-45-56.

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The purpose of the article is to study public communications in digital platforms of public administration in Russia. In recent years, there has been an intensive introduction of digital platforms into the practice of public administration, and communications within the platforms have become part of the national system of public communications. The object of research in this article will be public communications in two digital platforms in Russia: St. Petersburg and the Leningrad region. In the period from December 1, 2019 to November 1, 2020, we collected 10993 messages from the Our St. Petersburg platform and 3758 messages from the People's Expertise platform. The main research methods were the Text Mining method and qualitative analysis of messages. The results of the study of the platforms «Our St. Petersburg» and «People's Expertise» show that the practice of communication in them is very different from the ideals of public democratic communication. The most characteristic differences are the problematic nature of communications: citizens turn to authorities to solve problems most often in the field of housing and communal services. Public communications in the studied urban communication platforms are very different from communications in social networks in their limitations; platform affordances inhibit the spread of discussions. The most important epistemic authority in public communications is bureaucratic rules and appeals to legal procedures. When analyzing the procedure of political reasoning on digital platforms, some methods of manipulative presentation of information are revealed.

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