Littérature scientifique sur le sujet « DABUR INDIA LIMITED »

The purpose of this study is to explore the corporate social responsibility (CSR) initiatives undertaken by Dabur India Limited, the biggest Ayurvedic company in the world, at areas close to its manufacturing plant. It also explores the perception of Dabur’s stakeholders with respect to its social responsibility behaviour. For the purpose of this study, both primary as well as secondary data have been used. The primary data have been collected by conducting unstructured interviews and a field visit within the premises of the company’s manufacturing plant in Baddi district as well as in the surrounding villages. The secondary data have been collected from annual reports of the company and the company website. On investigating, it was be observed that Dabur, through years of social involvement and local community partnership projects, has established a special bond of trust with all its stakeholders. Also, as the expenditure made by Dabur on its CSR activities has always exceeded the stipulated amount as per government recommendations, this evidently supports its dedication towards its vision statement, on creating value for society. As after a revision in CSR policies there have not been many research studies examining the CSR practices by companies in India, this study, therefore, addresses this knowledge gap and provides new insights on the compliance by Dabur with regard to new CSR guidelines by the Companies Act, 2013.

It is said that “Cash is king”. Cash flow analysis is the most important elements for the company. It helps to understand how much cash a business generated or used during a specific accounting period. The common statement of cash flow makes a bridge between the income statement and balance sheet by showing how cash moved in and out of the business. The Fast-moving consumer goods industry is growing tremendously. It is the fourth largest sector of nation. It is divided into main three sectors: household and personal care, healthcare and food and beverages. According to recent data Indian FMCG market has reached US dollar 56.8 billion in December 2022. In this research paper the two Indian giant FMCG company i.e., Dabur Indian Limited and Godrej consumer limited has been considered. The analysis of cash flow statement is carried out for five years. It helps to know how company manages its cash inflow and outflow.

Subject area Strategy. Study level/applicability MBA. Case overview On 20 May 2016, the Management team at Patanjali Ayurved Limited (PAL), an Indian fast-moving consumer goods (FMCG) company, had assembled in their Haridwar office, India, to discuss their future growth plans. The team was in a celebratory mood, as their internal reports suggested the annual revenue forecasts for the year 2016-2017 to be INR 10bn, an increase of 100 per cent as compared to the previous fiscal year 2015-2016 that recorded annual revenues of INR 5bn. PAL incorporated in 2006 and co-founded by Acharya Balkrishna operated in four business segments of foods, personal care, home care and Ayurved products. The products sold under the brand name Patanjali were single-handedly promoted by Swami Ramdev (hereafter referred as Ramdev), a popular Yoga practitioner and preacher amongst the Indian masses, as well as PAL’s co-founder. Ramdev recommended PAL’s products in his yoga sessions on television and yoga shibirs which had led to huge positive “word-of-mouth” publicity for their brand Patanjali. Their fast-paced growth in less than a decade had generated a disruption in the Indian FMCG sector, resulting in a negative impact on the sales of established multinational corporations (MNCs) such as Colgate-Palmolive, Hindustan Unilever Limited (HUL), ITC Limited (ITC), besides the domestic players such as Dabur India Ltd. and Emami Ltd. This had led their FMCG competitors to launch plans to strengthen their product portfolios so as to provide a tough competition to PAL. The management team at PAL, though confident of achieving their annual revenue targets, were apprehensive of this new competition from the big players of the FMCG sector. Were they capable of continuing their success story? Going forward what strategic steps would ensure them a sustainable growth and a market leader position? The mood turned reflective as the team pondered on some of these questions. Expected learning outcomes The case is structured to enable discussion on: conducting and understanding a general environment analysis and industry and competitive analysis and critically evaluating the firm’s strategic positioning and scope in a competitive environment. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 11: Strategy.

Covid 19 pandemic has crucially affected the economy, health and other spheres of life. This unprecedented pandemic has severely affected consumer attitudes, behaviorism, and purchasing habits.The rapid shifts in consumer behavior patterns have major implications on consumer goods industries. Now, most of the purchases are centered on basic needs specially health and nutrition for general well-being. In present situation, consumers are fascinated towards health and immunity boosters. Personal health and hygiene has become a top priority of the people.People are changing their buying preferences based on global circumstances, the product categories being purchased are also changing. The market is also flooded with immunity boosters especially Ayurvedic products, hygiene and sanitizing solutions.. The most important change that this pandemic has brought in the consumer behavior is that they are now moving from reactive to proactive mindsets and because of Ayurveda there will surely a sales boost in those kind of products as consumer focus and priorities shifting towards inner health and immunity. Major players in the Indian market include Dabur India Limited, Himalaya Drug Company Private Limited, Patanjali Ayurved Limited, Shree Baidyanath Ayurved Bhawan Private Limited, Charak Pharma Private Limited, Emami Limited, Vicco laboratories. These key players are building Ayurveda as a brand through their innovative marketing strategies and giving a boost to the Ayurveda sector. Before Covid, the situation goes the same for the companies but this pandemic makes a change in the concept of consumerism. Consumerism is also looking for new aspects as only dumping and increasing consumption of products is not the way for the future. Now consumers are more focused on saving money, saving health and saving for the future.One more new concept is emerging with it is adjusting to a New Normal which means a new way of living and going about our lives, work and interactions with other people. The factors that influence brand decisions are also changing as a "buy local" trend accelerates. Vocal for a local tagline has also created an emphasis on local products rather than wellestablished brands.Digital commerce has also seen a boost as new consumers migrate online for grocery shopping – a rise that is likely to be sustained post-outbreak. This paper focuses on the shift in buying behavior of consumer towards Ayurvedic products and changing marketing strategies of Ayurvedic companies specially Dabur in India in alignment with consumer preferences

Nowadays business is not just for profit making. Rather, business houses across the globe are realizing their stake in the society and hence they have started undertaking various CSR initiatives voluntarily. As per the clause 135 of the Companies Act, 2013 any company having a turnover of Rs 1000 crore or more or a net worth of Rs 500 crore or more or a net profit of Rs 5 crore or more should mandatorily spend at least 2% of their net profits per fiscal year on various CSR activities. Presently in India, CSR initiatives are taken by many companies. Especially, in the FMCG companies where reducing the packaging material is posing a major challenge. Hence, these companies are working in the field of environment, community welfare, health care, education, women's empowerment and girl child care. The present study explores the existing literature available on Corporate Social Responsibility. The contribution of various renowned researchers towards CSR, starting from the first definition given by Bowen (1953), has lead to the development of existing concept of CSR. Further, the study also elaborates upon the various CSR initiatives taken by the two leading Indian FMCG companies: Dabur India Limited and Hindustan Uniliver Limited in different areas.

In the recent years demand of the medicinal and aromatic plants has grown rapidly because of accelerated national and international industrial interest on herbal and Ayurvedic products. Due to this increasing consumption and continued unsustainable collection from the wild habitats and dwindling cultivation practices, numerous high altitude medicinal plants are now on verge of extinction from the wild sources. Variable price status, production limitations, biodiversity rules &regulations and lack of trust among supply chain are preventing producers from taking up continued cultivation practices. Inula racemosa Hk.f. is one of them which belong to family Asteraceae locally known as Manuand traded as Pushkarmool. It is a rare perennial alpine herb having restricted wild habitats in India. Pushkarmool is widely used in traditional codified and non-codified medicines in India and Tibet.The species take two to three years for producing its yields as root parts for the Ayurvedic medicine and there is no sustainable way, harvesting practices for the conservation of this species. The present study explained steps followed by the private and public partnership. It is a case study which was started in the years 2007-08 by the LMS (Lahaul Medicinal Plant Society) and Dabur India Limited has jointly put the joint efforts to bring Pushkarmool under commercial cultivation. The LMS had played a key role in coordinating and mobilizing the self-help groups (SHGs), government and non-government organization and other institutions in the district Lahaul & Spiti to help privileged local farmers to link up with reliable markets of the raw material with a tie up with Dabur India Ltd, New Delhi. We can promote the cultivation of such medicinal plants by involving the local farmers and bringing these under cultivation which not only helps the conservation of the species, but this has also helped to provide the extra income to the local and native farmers and play a critical role in enhancing their livelihood. The study may be considered as test case for successful conservation by bringing species domestication for the commercial cultivation.

The key aim of this research article is to analyze the performance of firms through dividend policy variables and shareholders’ wealth creation of the Fast moving consumer goods (FMCG) sector of India. The selected companies comprise of all listed Nifty FMCG Index firms in National stock exchange. The variables like Dividend payout ratio (DPR), dividend yield (DY) and dividend per share (DPS) for dividend policy analysis and Market value added (MVA) were examined over a period of 10 years (2010-2019). Authors used Statistical tools like Spearman’s Correlation, Kruskal Wallis (KW) H test and Post hoc test of Dunn-Bonferroni. Results found that there is a statistically significant and positive relationship between dependent and independent variables. KW test result shows that there is a significant difference between performance of sample firms. Post hoc test also validated the results of Kruskal Wallis test by considering pair wise comparison. Moreover, From the calculation of Market Value added (MVA), it was found that ITC added the highest wealth for its shareholders’ during the entire study period followed by Hindustan Unilever Limited (HUL) and Dabur India Limited. Godrej Industries added positive but lowest market value during the study period. All the selected firms created wealth for their shareholders. The study can be useful to the prospective investors and investment or brokerage firms to make investment decisions for the long term. Moreover, research can be further carried out by considering other areas like operational efficiency, Profitability and so on.

The basic focus of this project is to understand the consumer buying behavior and market opportunities & strategy analysis for Dabur India Limited in glucose industry in Delhi NCR region. Buying Behavior is the decision processes and acts of people involved in buying and using products. The firms need to understand:’  Why consumers make the purchases that they make?  What factors influence consumer purchases?  The changing factors in our society. Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. A firm needs to analyze buying behavior for:  Buyers’ reactions to a firms marketing strategy has a great impact on the firms’ success.  The marketing concept stresses that a firm should create a Marketing Mix that satisfies customers, therefore need to analyze the what, where, when and how consumers buy.  Marketers can better predict how consumers will respond to marketing strategies. Market opportunity of the merchandise is referred to as the process in which the market competitor’s activities are taken into consideration together with Dabur Glucose dealers and then further steps are taken in market to make sure that the brand gains a lot of market share and also more awareness is provided which helps the corporate to liquidate their stock in the market. While, strategy analysis refers to the method through which various strategies are being developed for existing dealers and wholesalers such that business goes in smooth manner and everyone gets profited by the method. Firstly, the method of activation of a specific brand is initiated with the assistance of brand activation agency and salesforce team with the help of marketing department specifically retail markets in different regions is accomplished. With the assistance of sales team and marketing department, standard operating procedure (SOP) is prepared which is to be followed by the brand activation agency throughout the brand activation campaign in wholesale market. The process of network management initiates during which the market understanding is being done by collection and understanding the market insights. With the network management method, the prevailing stockiest and wholesalers are being handled by making them awake to numerous advantages of being involved in dealing with Dabur India Limited. Also, the market potential is being broached upon, by identifying the necessity and details of the competitors and then banking upon those loose connections of the competitors. Also, undergoing a survey regarding brand image and consumer behavior of glucose within the market and the expectations from the corporate in the market to improve the sales within the market. Then the process of business development is initiated in which the method of developing the business and increasing market share is being taken care of. This process basically comes under the category of secondary activity of the business if Dabur India Limited, and numerous operational & lower level of the decisions are taken care in the process. In the process, basically new retailers are tapped upon & encourage them to buy the product providing different schemes which are lucrative to them & existing retailers are tapped to buy more products. This includes both up-selling and cross-selling. The schemes are redeemed on the spot by the means of scratch card to the purchasers. This triggers more stock liquidation within the market that improves sales & market share of the brand. Finally, once analyzing the functionality & strategy analysis of the corporate, numerous completely different recommendations & suggestions are developed, which may facilitate the corporate in formulating the strategy & key areas of improvement within the future.