Littérature scientifique sur le sujet « Customer Based Reputation »
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Articles de revues sur le sujet "Customer Based Reputation"
Terblanche, Nic S. « Validation of the Customer-Based Corporate Reputation Scale in a Retail Context ». International Journal of Market Research 56, no 5 (septembre 2014) : 655–71. http://dx.doi.org/10.2501/ijmr-2014-044.
Texte intégralThi Van, Nguyen, Tran Thi Hue Chi, Vu Thi Mai Chi et Ngo Van Quang. « The Relationship between Customer-Based Corporate Reputation and Customer Citizenship Behavior : The Case in Vietnam ». International Journal of Business and Management 11, no 9 (21 août 2016) : 298. http://dx.doi.org/10.5539/ijbm.v11n9p298.
Texte intégralMUHAMMAD TUFAIL, AMIR ISHAQUE et MUHAMMAD IRFAN. « Antecedents and Outcomes of Corporate Reputation Customer-based Analysis ». Journal of Business & ; Tourism 2, no 2 (2 novembre 2021) : 111–22. http://dx.doi.org/10.34260/jbt.v2i2.46.
Texte intégralWalsh, Gianfranco, Mario Schaarschmidt et Stefan Ivens. « Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing ». Journal of Product & ; Brand Management 26, no 3 (15 mai 2017) : 227–38. http://dx.doi.org/10.1108/jpbm-07-2016-1267.
Texte intégralYang, Ying, Xinyu Sun et Jiayin Wang. « The value of reputation in electronic marketplaces ». Journal of Research in Interactive Marketing 13, no 4 (20 novembre 2019) : 578–601. http://dx.doi.org/10.1108/jrim-11-2018-0151.
Texte intégralCintamür, İsmail Gökhan, et Cenk Arsun Yüksel. « Measuring customer based corporate reputation in banking industry ». International Journal of Bank Marketing 36, no 7 (1 octobre 2018) : 1414–36. http://dx.doi.org/10.1108/ijbm-11-2017-0227.
Texte intégralDamberg, Svenja, Manfred Schwaiger et Christian M. Ringle. « What’s important for relationship management ? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers ». Journal of Marketing Analytics 10, no 1 (23 décembre 2021) : 3–18. http://dx.doi.org/10.1057/s41270-021-00147-2.
Texte intégralSiswi, Ati Arifiah, et Wahyono Wahyono. « The Role of Customer Satisfaction in Increasing Customer Loyalty ». Management Analysis Journal 9, no 1 (24 mars 2020) : 17–25. http://dx.doi.org/10.15294/maj.v9i1.34427.
Texte intégralRuiz, Belén, et Juan A. García. « Modelling customer-based bank reputation : the moderating role of uncertainty avoidance ». International Journal of Bank Marketing 37, no 1 (4 février 2019) : 340–61. http://dx.doi.org/10.1108/ijbm-12-2017-0273.
Texte intégralYouness, Chebli, et Pierre Valette-Florence. « CUSTOMER-BASED ONLINE REPUTATION : A CAUSAL MODEL ». Global Fashion Management Conference 2018 (30 juillet 2018) : 1302. http://dx.doi.org/10.15444/gmc2018.11.01.01.
Texte intégralThèses sur le sujet "Customer Based Reputation"
Ali, Raza. « Disentangling the effects of customer-based corporate reputation on business-to-customer relationships : direct, mediated and moderated effects ». Thesis, Middlesex University, 2016. http://eprints.mdx.ac.uk/21250/.
Texte intégralCheng-Chieh-Lee et 李政杰. « The Study of the Effect of Brand Reputation and Image on Customer Purchase Intention-Based on Country-of -Origin of Product as Moderator Variable ». Thesis, 2007. http://ndltd.ncl.edu.tw/handle/60753597628017434802.
Texte intégral中國文化大學
國際企業管理研究所
96
Corporation brand serves as to the corporation, as the foundation of the 21st century’s marketing, brand is a key to open the door of “market.” Turning our attention to the main objective of marketing management, added to the “leverage effect” through “branding”, in order to successfully promote a brand to an international arena has become the priority goal of market. Therefore, this study aims to examine the effects of brand reputation and image on consumer purchase intention based on the image of country-of-origin of product as moderator variable and take property-casualty insurance product as a case. The study is conducted with a questionnaire survey, sampling population of consumers of property-casualty insurance product in Taiwan. 350 customers were requested to answer the questionnaire. And the effective respondents were 302. The research uses descriptive statistics, multi-variation variables analysis, hierarchical regression analysis and various statistics tests to verify study assumptions and to interpret the result of study. Results from the above listed analysis show that brand reputation and brand image cause significant impacts on consumer purchase intention and the image of country-of-origin of product causes no significant impact on consumer purchase intention. But the interactive effects of brand reputation, brand image and the image of country-of-origin of product lower the original effect of brand reputation and brand image.
ALDEGHERI, Marco. « Incertezza e asimmetria informativa nell'industria dell'intermediazione assicurativa : uno studio sulla reputazione applicato al contesto nazionale ». Doctoral thesis, 2012. http://hdl.handle.net/11562/413137.
Texte intégralThe characteristics of the insurance intermediation services leads the clients unable to judge "on the basis of substance" the quality of service received. These are credence-quality goods and without viable evaluation alternatives, customers tend to rely their purchasing decision on external cues such as the status of the intermediary and its image. Objectively measurable elements are unavailable and the choice of the insurance intermediary goes through the adoption of mechanisms of imitation (social proof) or are based on other not rational assessments. The reputation is a key element in signalling the offer of high quality services and transmitting information coded by consumers as indicators of high service levels. Because of asymmetric information between intermediaries and customers, the reputation used by industry professionals will be more valuable than in other traditional goods-producing firms and becomes crucial to boost the performances of insurance intermediaries. The thesis discusses these issues taking into account the contributions who have focused on the role of reputation in permitting to fill the gap and facilitate the disappearance of the information opacity between customer and the insurance intermediary. The analysis is divided into three parts. The first part is devoted to the economy of insurance intermediaries: by making the necessary distinctions between direct and indirect channel it is considered the problem of asymmetric information, the uncertainty issue and difficulties in measuring the service-quality level. We also define the essential features of the insurance brokerage by summarizing the content of the initial investigations, taking into account the main themes of research and highlighting the relationships between the main concepts. The second part considers the link between reputation and the ethical conduct: we have examined, specifically, the conduct of insurance intermediaries. We also analyze what are the reasons that tie both the topic of complicity and that of the conflict of interest to the insurance industry. We took into account the so-called "expert power" handled by intermediaries and we draw a parallel with other professional service firms. We highlight the major points of fragility of the system and conditions that may increase its stability. The third and last part uses the contents listed above, integrating them with the information gathered through the empirical research. After discussing the topics that can give strength to the relationship between the research problem, the justification of research and the potential contribution to knowledge we test our four explicit assumptions by using parametric tests. Employing information contained in no. 341 structured questionnaires we obtained a data set finally explained and interpreted by using the factor analysis technique. This allowed us to 'condense' the vision of the sampling frame by making the latent constructs explicit. It was possible to reach the dimensions - independent of each other - that make up the construct of reputation in the eyes of the respondent pool. The discussion concludes with a summary of the final results explaining the determinations obtained by the process of hypothesis testing and identifying, at the same time, the direct implications for practical purposes.
Comporta, Ana. « A influência da avaliação da comunicação da marca na formação da reputação corporativa : a visão dos clientes empresariais ». Doctoral thesis, 2015. http://hdl.handle.net/10071/8870.
Texte intégralLiterature in corporate communication and reputation field area indicates brand communication as antecedent of reputation, but only a few empirical studies have been done to evaluate this reality. The main goal of this research was the evaluation of corporate reputation antecedents to capture customer´s perceptions about brand communication in a B2B context. We also analyzed the association between outcome variables, trust and brand loyalty, with corporate reputation. The methodology began by performing an exploratory study and a quantitative survey. The exploratory study was done aiming to a better knowledge of brand communication variables and how can they be assessed in the context of our research and also the construction of a scale, designed by the authors, to measure the construct brand communication evaluation. Data was collected through a quantitative on-line survey resulting in a sample of 345 customers. Data analysis was conducted using the structural equation modelling technique (SEM), done with the use of software Amos. Our results demonstrating that the scale developed and applied in this research fits in the context of this study and support that brand communication influences corporate reputation. Moreover, we have discovered that there are two dimensions to evaluate brand communication, being integrated marketing communication evaluation the dimension that has a major influence in corporate reputation. The results also confirm the trust and loyalty as consequent variables of corporate reputation. Implications of these findings for marketing and communication researchers and managers are presented and future research recommendations are provided.
Livres sur le sujet "Customer Based Reputation"
Elkeles, Simone. How to ruin your boyfriend's reputation. Woodbury, Minn : Flux, 2009.
Trouver le texte intégralChapitres de livres sur le sujet "Customer Based Reputation"
Walsh, Gianfranco, Sharon E. Beatty et Betsy Bugg Holloway. « Customer-Based Corporate Reputation : Introducing a New Segmentation Criterion ». Dans Reputation Management, 151–61. Berlin, Heidelberg : Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-19266-1_14.
Texte intégralTerblanche, Nic S. « Customer-Based Corporate Reputation : A Study of Supermarket Customers ». Dans Developments in Marketing Science : Proceedings of the Academy of Marketing Science, 207–12. Cham : Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_74.
Texte intégralRessler, Jamie M. « An Analysis of Customer-Based University Reputation and Reputational Consequences ». Dans Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference, 138–42. Cham : Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10963-3_73.
Texte intégralMorzy, Mikołaj, Marek Wojciechowski et Maciej Zakrzewicz. « Intelligent Reputation Assessment for Participants of Web-Based Customer-to-Customer Auctions ». Dans Advances in Web Intelligence, 320–26. Berlin, Heidelberg : Springer Berlin Heidelberg, 2005. http://dx.doi.org/10.1007/11495772_50.
Texte intégralYouness, Chebli, et Pierre Valette-Flotence. « Customer-Based Online Reputation : One Key Antecedent and Some Consequences ». Dans Back to the Future : Using Marketing Basics to Provide Customer Value, 743–54. Cham : Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_238.
Texte intégralSchlegelmilch, Bodo B., et Ilona Szőcs. « Disaggregating Corporate Philanthropy : The Impact of Individual Dimensions on Customer-Based Corporate Reputation ». Dans The Customer is NOT Always Right ? Marketing Orientationsin a Dynamic Business World, 443–46. Cham : Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_122.
Texte intégralYouness, Chebli, Pierre Valette-Florence et Jean-Luc Herrmann. « The Effects of Customer-Based Online Reputation on WOM and WPP : The Mediating Role of BRQ : An Abstract ». Dans Developments in Marketing Science : Proceedings of the Academy of Marketing Science, 893–94. Cham : Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_252.
Texte intégralBenaboud, Rohallah, et Toufik Marir. « Web Services Reputation Based on Consumer Preferences ». Dans Novel Approaches to Information Systems Design, 123–36. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2975-1.ch006.
Texte intégralBeck, Roman, et Jochen Franke. « Designing Reputation and Trust Management Systems ». Dans E-Commerce Trends for Organizational Advancement, 118–35. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-60566-964-9.ch007.
Texte intégralPortmann, Edy, Tam Nguyen, Jose Sepulveda et Adrian David Cheok. « Fuzzy Online Reputation Analysis Framework ». Dans Fuzzy Methods for Customer Relationship Management and Marketing, 139–67. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0095-9.ch007.
Texte intégralActes de conférences sur le sujet "Customer Based Reputation"
Yinghong, Wan, Cao Xiaopeng, Shao Wenli et Lv Hongjun. « Customer relationship retention game based on relationship reputation ». Dans 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5886816.
Texte intégralAl-Sharawneh, Jebrin, Mary-Anne Williams et David Goldbaum. « Web Service Reputation Prediction Based on Customer Feedback Forecasting Model ». Dans 2010 14th IEEE International Enterprise Distributed Object Computing Conference Workshops (EDOCW). IEEE, 2010. http://dx.doi.org/10.1109/edocw.2010.16.
Texte intégralZeng, Zhiguo, et Enrico Zio. « Assessing reliability reputation of products based on online customer reviews ». Dans Proceedings of the 29th European Safety and Reliability Conference (ESREL). Singapore : Research Publishing Services, 2019. http://dx.doi.org/10.3850/978-981-11-2724-3_0979-cd.
Texte intégralFotea, Silvia. « CUSTOMER-BASED REPUTATION OF FAMILY BUSINESSES IN AN EMERGENT MARKET ». Dans 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/1.5/s05.031.
Texte intégralSontaite-Petkeviciene, Migle. « Customer-based brand equity creation for online grocery stores ». Dans Research for Rural Development 2020. Latvia University of Life Sciences and Technologies, 2020. http://dx.doi.org/10.22616/rrd.26.2020.029.
Texte intégralRoskosa, Antra, et Yulia Stukalina. « Exploring Brand Equity-Related Factors in Higher Education ». Dans 15th International Scientific Conference "Rural Environment. Education. Personality. (REEP)". Latvia University of Life Sciences and Technologies. Faculty of Engineering. Institute of Education and Home Economics, 2022. http://dx.doi.org/10.22616/reep.2022.15.003.
Texte intégralGrantham Lough, Katie. « Detailed Risk Analysis for Failure Prevention in Conceptual Design : RED (Risk in Early Design) Based Probabilistic Risk Assessments ». Dans ASME 2007 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2007. http://dx.doi.org/10.1115/detc2007-35386.
Texte intégralRoskosa, Antra, et Yulia Stukalina. « Exploring Brand Personality in Higher Education ». Dans 14th International Scientific Conference "Rural Environment. Education. Personality. (REEP)". Latvia University of Life Sciences and Technologies. Faculty of Engineering. Institute of Education and Home Economics, 2021. http://dx.doi.org/10.22616/reep.2021.14.019.
Texte intégralSinitskaya, Ekaterina, Kelley J. Gomez, Qifang Bao, Maria C. Yang et Erin F. MacDonald. « Examining the Influence of Solar Panel Installers on Design Innovation and Market Penetration ». Dans ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/detc2017-68338.
Texte intégralJelinkova, Martina, Hana Lostakova et Eva Pakostova. « TOOLS FOR CREATING POSITIVE REPUTATION WITH CUSTOMERS FOR CHEMICAL INDUSTRIAL ENTERPRISES ». Dans Business and Management 2018. VGTU Technika, 2018. http://dx.doi.org/10.3846/bm.2018.47.
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