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Livres sur le sujet « CUSTOMER'S BUYING BEHAVIOR »

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Auteur : Grafiati

Publié le 11 septembre 2023

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1

Sugars, Bradley J. Buying customers : Revolutionary new rules for you to get more customers with far less money. [Las Vegas, NV] : The Truth, LLC, 2012.

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2

Naumov, Vladimir. Consumer behavior. ru : INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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3

Steckstor, Denise. The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior. Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, 2012.

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4

Steckstor, Denise. The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior. Wiesbaden : Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7078-7.

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5

What customers want : Move them to buy, buy more, and keep on buying. New York : Pearson Prentice Hall, 2009.

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6

Davis, Kevin. Slow Down, Sell Faster ! : Understand Your Customer's Buying Process and Maximize Your Sales. AMACOM, 2011.

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7

Krishna, Aradhna. Customer Sense : How the 5 Senses Influence Buying Behavior. Palgrave Macmillan Limited, 2013.

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8

Krishna, Aradhna. Customer Sense : How the 5 Senses Influence Buying Behavior. Palgrave Macmillan, 2013.

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9

Krishna, Aradhna. Customer Sense : How the 5 Senses Influence Buying Behavior. Palgrave Macmillan, 2015.

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10

Customer Sense How The 5 Senses Influence Buying Behavior. Palgrave MacMillan, 2013.

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11

Kaufmann, Hans-Ruediger, et Mohammad Fateh Ali. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior. IGI Global, 2017.

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12

LI, LU MEI. Research on Online Customer Buying Behavior : Buying Frequency. Eruptiveness and Word of Mouth Perspective. 经济管理出版社, 2019.

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13

Rainsberger, Livia. Modern Customer - the PHANTOM : Customers on the Run : How Sales Must Respond to Radically New Buying Behaviour. Springer Fachmedien Wiesbaden GmbH, 2022.

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14

Clodfelter, Richard. Retail Buying. 7^e éd. Bloomsbury Publishing Inc, 2023. http://dx.doi.org/10.5040/9781501375651.

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Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased focus on sustainability, the growth of digital retailing, and impacts from the coronavirus pandemic. Practice problems and updated information tables further help students to analyze and interpret data across relevant subjects like global buying and sourcing, omnichannel retailing, and social media. New to this Edition: -Updated coverage of the coronavirus pandemic and the expanding usage of social media and mobile technologies -Increased emphasis on product sustainability and changing consumer behavior -New and updated Trendwatch and Snapshot features Instructor Resources -The Instructor’s Guide provides suggestions for planning the course and using the text in the classroom, including sample syllabi, in-class activities, and teaching ideas -The Test Bank includes sample test questions for each chapter -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion STUDIO Features Include: -Study smarter with self-assessment quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary and basic retail math formulas -Practice your skills with downloadable Excel spreadsheets to complete the end-of-chapter Spreadsheet Skills exercises -Enhance your knowledge with printable worksheets featuring step-by-step solutions to common retail buying math problems -Watch videos related to chapter concepts

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15

Gbadamosi, Ayantunji. Handbook of Research on Consumerism and Buying Behavior in Developing Nations. IGI Global, 2016.

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16

Molenaar, Cor. End of Shops : Social Buying and the Battle for the Customer. Taylor & Francis Group, 2016.

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17

Molenaar, Cor. End of Shops : Social Buying and the Battle for the Customer. Taylor & Francis Group, 2016.

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18

Molenaar, Cor. End of Shops : Social Buying and the Battle for the Customer. Taylor & Francis Group, 2016.

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19

Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services : Evidence from Korea and Taiwan. Routledge, 2014.

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20

Lee, You-il, et Jung Kee Hong. Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services : Evidence from Korea and Taiwan. Taylor & Francis Group, 2014.

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21

Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services : Evidence from Korea and Taiwan. Taylor & Francis Group, 2014.

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22

Lee, You-il, et Jung Kee Hong. Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services : Evidence from Korea and Taiwan. Taylor & Francis Group, 2017.

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23

Suzanne, Richard E. Crandall, William R. Crandall et Bell Jon J. Vanishing Boundaries : How Integrating Manufacturing and Services Creates Customer Value, Second Edition. Taylor & Francis Group, 2013.

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24

Crandall, Richard E. Vanishing Boundaries : How Integrating Manufacturing and Services Creates Customer Value, Second Edition. Taylor & Francis Group, 2013.

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25

Vanishing Boundaries : Combining the Best Knowledge from Manufacturing and Service to Create Customer Value. Taylor & Francis Group, 2013.

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26

Eloranta, Eero, Kati Huttunen, Hoover William E. Jr et Jan Holmström. Managing the Demand-Supply Chain : Value Innovations for Customer Satisfaction. Wiley & Sons Australia, Limited, John, 2002.

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