Littérature scientifique sur le sujet « CUSTOMER'S BUYING BEHAVIOR »
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Articles de revues sur le sujet "CUSTOMER'S BUYING BEHAVIOR"
Esti Utami, Rahmah, et Ida Bagus Nyoman Udayana. « Pengaruh Dampak Modal Structural dan Interaksi Sosial pada Niat Beli Pelanggan Dalam Produk Kosmetik MS Glow di Yogyakarta ». Reslaj : Religion Education Social Laa Roiba Journal 5, no 3 (1 octobre 2022) : 843–54. http://dx.doi.org/10.47467/reslaj.v5i3.1683.
Texte intégralWidyaningsih, Bekti, et Eka Ayuningtiyas. « Persepsi Nasabah Tentang Pembiayaan Murabahah dan Implikasinya Terhadap Minat Beli Bank Syariah Indonesia KCP Jombang ». JoEMS (Journal of Education and Management Studies) 5, no 4 (28 août 2022) : 1–7. http://dx.doi.org/10.32764/joems.v5i4.720.
Texte intégralRamadhani, Dhevia Halimah, et Ida Bagus Nyoman Udayana. « Pengaruh Efek Carpooling Niat Pembelian pada Calon Pembeli Mobil Bekas di Indonesia ». Al-Kharaj : Jurnal Ekonomi, Keuangan & ; Bisnis Syariah 5, no 4 (15 février 2023) : 1830–40. http://dx.doi.org/10.47467/alkharaj.v5i4.1720.
Texte intégralSugashini, S. « Buying Behavior of Customers towards Online Shopping in Nagercoil City ». International Journal for Research in Applied Science and Engineering Technology 10, no 1 (31 janvier 2022) : 1671–75. http://dx.doi.org/10.22214/ijraset.2022.40108.
Texte intégralZaman, Nadeem Uz, Ammarah Ahmed, Gul Ghutai, Manzoor Ali Brohi et Mohammad Zuhair Durrani. « Online Consumerism : Customer’s Orientation in E-buying Impulsivity ». Research Journal for Societal Issues 5, no 1 (1 avril 2023) : 01–26. http://dx.doi.org/10.56976/rjsi.v5i1.68.
Texte intégralSari, Nadia Nurrahmah, et Ida Bagus Nyoman Udayana. « Arus Kas Bebas dan Pengaruh Komitmen Pembelian dan Identitas Global pada Niat Beli Produk Fashion MewahNilai Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia ». Reslaj : Religion Education Social Laa Roiba Journal 5, no 3 (1 mars 2023) : 1068–80. http://dx.doi.org/10.47467/reslaj.v5i3.1655.
Texte intégralSukaryono, Dedi. « Pengaruh Promosi dan Harga Terhadap Minat Beli Pelanggan PT. Nipsea Paint and Chemicals Cat Nippon Paint ». JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis 5, no 2 (22 février 2023) : 147. http://dx.doi.org/10.47201/jamin.v5i2.133.
Texte intégralHajduova, Zuzana, Nikoleta Hutmanova, Lubor Jusko et Ludovít Molitoris. « The influence of advertising on children's buying behaviour : a case study in Slovakia ». Marketing and Management of Innovations 5, no 3 (2021) : 199–210. http://dx.doi.org/10.21272/mmi.2021.3-17.
Texte intégralFalah Baraja Zain, Muhammad, et Sopiah Sopiah. « Perceived Value Sebagai Mediator yang Mempengaruhi Loyalitas Pelanggan Driver GO-JEK ». Ekonomi Bisnis 25, no 1 (31 mai 2020) : 26. http://dx.doi.org/10.17977/um042v25i1p26-37.
Texte intégralAli, Ahsan, et Khair Muhammad. « Impact of Promotional Tools on Consumer Buying Behavior : A Case of FMCG Industry ». Journal of Marketing Strategies 3, no 1 (4 juin 2021) : 44–67. http://dx.doi.org/10.52633/jms.v3i1.34.
Texte intégralThèses sur le sujet "CUSTOMER'S BUYING BEHAVIOR"
Wang, Dan, et Liuzi Yang. « Customer Buying Behavior : - Online shopping towards electronic product ». Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35154.
Texte intégralABSTRACT
Online shopping in EU has been shown to a good potential market. The electronic equipment takes a high percent of the individuals shopping. Compared with other goods, online shopping of electronic goods adds great convenience to the life of the people. Buying electronic gadgets online gives customers an opportunity to find a great variety of product online, and customers can review a wide selection of products and find special offers and discount with the best deals online. In the coming years, the development of online retailers is improving and promises a bright future. However, the tangible and intangible problems of electronic product online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, our intention is to explore customer behavior when purchasing electronic products through investigating the factors that can affect online shoppers‟ attitudes, intention and actual buying behavior. Furthermore, through the findings of our research, we offered the online retailers some suggestions to improve their sales and attract more customers.
Our research was conducted at Umeå University, the participants are students who come from four different departments. We categorized the important influencing factors into customer-oriented and technology-oriented factors. We utilized quantitative method in the term of questionnaire to exam how the respondents think about these factors, and we figured out the relationship between the factors and the consumers‟ attitudes and online buying intention for electronic product.
Our final findings show that only the experienced shoppers‟ attitudes highly affect their buying intention. Transaction security and product quality as the most important elements of electronic product online shopping in the customer-oriented factors are voted by the respondents; while in the technology- oriented factors, easy to navigate and useful web content are the most important issues which drawn more customers‟ attention. In addition, we suggested that the online retailers should guarantee a safe and accurate transaction process, moreover, make more efforts to web design and enhance the return and refund after-sales service. Our study is expected to contribute the e-commerce, especially focused on the electronic product field, the further research can take our research as a basic and go deeper to investigate.
Key words: online shopping, electronic product, customer buying behavior, factors
Bailey, John Franklin. « Customer buying behavior at selected petroleum shops in Cape Town ». Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/973.
Texte intégralThe dynamic nature of modern organisations, characterised by hyper turbulence, necessitates that organisations remain receptive to the plethora of internal and external forces driving changes in strategy. One such organisation is that of Engen Petroleum Limited which operates in an everchanging, highly competitive environment. In order to remain the market leader, Engen needs to revisit its strategy to contend with market forces, bearing in mind that globalisation, as well as international ownership of competitor companies, play a role. In order to maintain a competitive advantage, the role of brands in the context of convenience is important, as brand recognition makes decision-making simpler for consumers who are in a rush. It is hence deemed expedient for forecourt retailers to understand customer satisfaction drivers, such as quality, service and convenience (Molefi, 2007). The current research focuses on the Engen Western Cape Quick Shop network, and in particular, investigates the possible reasons, namely growth rates, product offering, location, and customer service, for performance compared to the national average. A questionnaire/survey was conducted to determine the demographic characteristics of customers as well as the factors that influence their propensity to utilise Engen Quick Shops. This research was intended to provide Engen Petroleum Limited with data and information to enable the Western Cape Convenience dealer network to not only grow at the national average, but also to position itself at the forefront of the Convenience Store market.
Ndi, Rene Xavier Owona. « Variables influencing customers' buying behaviour in the South African clothing retail industry ». Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/3029.
Texte intégralEngelbrand, Sandra, et Patricia Lundberg. « CSR-Marketing : En studie om kunders köpbeslut och påverkan av hotellbranschens marknadsföringsarbete ». Thesis, Örebro universitet, Restaurang- och hotellhögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-68712.
Texte intégralGestlöf, Sandra, et Maria Hendsel. « Kundens val av researrangör ». Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25027.
Texte intégralNilsson, Christofer, Anastasiia Liashchenko et Rebecka Andreasson. « Customers’ buying behaviour toward premium dog food brands - A case study of Bozita Robur ». Thesis, Jönköping University, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12830.
Texte intégralPurpose: The purpose of this thesis is to contribute to knowledge of customers’ buying behaviour toward premium dog food by examining their brand associations and how these are shaped by using Bozita Robur as a case study.
Background: Market for dog food has increased heavily during the last decades what made knowledge of underlying driving forces of dog food consumption crucial for dog food producers. Quite peculiar is a phenomenon of purchasing behaviour towards a product purchased but not consumed turning it into a more complex and dynamic object of study. Lack of coherent and conclusive research that offer an understanding of primary behavioural drivers and preferences of Swedish dog food customers makes it a good opportunity to continue investigating the dog food industry.
Method: The study is conducted in the form of a single case study. A survey instrument is used to collect data on awareness and to identify behavioural beliefs and subjective norms of consumers, followed by phone interviews that uncover their attitudes towards dog food brands. Lantmännen Doggy’s brand Bozita Robur is used for this purpose. Data collected is further analyzed with the application of consumer behaviour related theories.
Findings: The study has found that Swedish customers have built a positive image associated with premium dog food brands, where superior quality is the primary association. On the brand schema level, each of the premium dog food brands investigated holds specific associations in consumer minds, whereas the strength of these associations depends much on brand recognition levels. Bozita Robur, though less familiar among respondents, was found to have a positive brand schema and is associated with Swedishness and high quality.
Customers of premium dog food brand actively search for information when making a purchasing decision towards a dog feed brand. In a product, they do value high nutrition content. Dog owners are influenced by various social groups, among which breeders and specialty store staff have the strongest influence when it comes to purchasing advice of the dog food brands.
Lejon, Elina, Linda-Marie Wahlund et Jennie Berggren. « What Influences B2B Buying Behaviour ? : An empirical study of Fläkt Woods and its customers ». Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-282.
Texte intégralThis study has been conducted in cooperation with Fläkt Woods, an industrial supplier of ventilation systems. The study only concerned chilled beams which are an explicit group of ventilation products within Fläkt Woods’ product portfolio. The purpose of the study was to explore how Fläkt Woods’ customers perceive certain elements when choosing Fläkt Woods as a supplier of chilled beams and why they perceive them the way they do. The elements include quality, service, technical performance, technical knowledge, communication, time of delivery, installation, calculation program, flexibility, market adjustment, technical documentation, relationships and geographic distance. The study has been conducted employing a combination of both a quantitative and a qualitative approach in which a questionnaire has been sent out to Fläkt Woods’ customers in order to shed light on their opinions.
The results showed that most of Fläkt Woods’ customers are satisfied or even very satisfied with the elements that were investigated. The elements that the customers were most satisfied with concerning the chilled beams were quality, service and technical knowledge. They believe that Fläkt Woods’ products have a good finish, that they are easy to get in touch with, that they are able and willing to give quick answers and feedback and that they have great knowledge about their chilled beams. The element that the customers are least satisfied with and that Fläkt Woods need to improve is flexibility. Even if Fläkt Woods believe that their special solutions are flexible, their customers do not fully agree. The customers’ attitude towards the flexibility is that Fläkt Woods prefer to provide standard solutions of chilled beams rather than offering special solutions. The results also showed that Fläkt Woods’ competitors are one step ahead considering the design of chilled beams. Thus, design is an element of the marketing program that Fläkt Woods need to improve. Furthermore, the study showed that relationships and communication which represent the “soft” elements concerning human interaction are just as important as the rest of the elements. Thus, Fläkt Woods need to consider these elements as well as the others when outlining the marketing program.
Dvořáková, Ivana. « Návrh na optimalizáciu internetového predaja Triola a.s ». Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199715.
Texte intégralJonsson, AnnaKatarina, et Jenny Lenell. « Köpbeteenden i en inredningsbutik ». Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-5049.
Texte intégralSyfte: Syftet med denna studie är att kartlägga kundernas köpbeteenden i en inredningsbutik, Divas Boning och att diskutera hur dessa kan påverkas och bidra till ökad konsumtionsnivå hos kunderna.
Metod: Vi har valt att använda oss av både en kvalitativ metod i form av en intervju samt en kvantitativ metod i form av en enkät. Dessa presenteras var och en för sig i empirikapitlet. Analyser har sedan gjorts också uppdelat i kvantitativ- och kvalitativ data.
Resultat & slutsats: Vår studie visar att det är av stor vikt att Divas Boning tydligt positionera sig och arbetar med sina kundrelationer. Vår studie visar även att valet av sortiment i hög grad påverkar hur butiken uppfattas och att det är viktigt att som mindre inredningsbutik inte bara se liknande butiker som konkurrenter utan även större kedjor.
Förslag till fortsatt forskning: Som fortsatt forskning skulle vi finna det intressant och lärorikt att studera branschen ur ett vidare perspektiv och göra en grundlig konkurrensanalys av Divas Bonings alla konkurrenter. I denna studie kan vi endast beröra köpbeteendet hos Divas Bonings kunder. Det skulle även vara intressant att studera skillnader mellan handel i fysisk miljö och på Internet.
Uppsatsens bidrag: Förutom kunskapen att arbeta med teoretiska modeller har vår studie framförallt bidragit med kunskap om Divas Bonings nuvarande kunder. Vi har fått en god uppfattning om kundernas köpbeteenden, vad de har för uppfattningar och behov. Denna studie kommer också att vara användbar för Divas Boning i deras marknadsplanering.
Kerner, Ann-Christiin. « Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer ». Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14707.
Texte intégralLivres sur le sujet "CUSTOMER'S BUYING BEHAVIOR"
Sugars, Bradley J. Buying customers : Revolutionary new rules for you to get more customers with far less money. [Las Vegas, NV] : The Truth, LLC, 2012.
Trouver le texte intégralNaumov, Vladimir. Consumer behavior. ru : INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.
Texte intégralSteckstor, Denise. The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior. Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, 2012.
Trouver le texte intégralSteckstor, Denise. The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior. Wiesbaden : Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7078-7.
Texte intégralWhat customers want : Move them to buy, buy more, and keep on buying. New York : Pearson Prentice Hall, 2009.
Trouver le texte intégralDavis, Kevin. Slow Down, Sell Faster ! : Understand Your Customer's Buying Process and Maximize Your Sales. AMACOM, 2011.
Trouver le texte intégralKrishna, Aradhna. Customer Sense : How the 5 Senses Influence Buying Behavior. Palgrave Macmillan Limited, 2013.
Trouver le texte intégralKrishna, Aradhna. Customer Sense : How the 5 Senses Influence Buying Behavior. Palgrave Macmillan, 2013.
Trouver le texte intégralKrishna, Aradhna. Customer Sense : How the 5 Senses Influence Buying Behavior. Palgrave Macmillan, 2015.
Trouver le texte intégralCustomer Sense How The 5 Senses Influence Buying Behavior. Palgrave MacMillan, 2013.
Trouver le texte intégralChapitres de livres sur le sujet "CUSTOMER'S BUYING BEHAVIOR"
Liu, Matthew Tingchi, James L. Brock, James Gui Cheng Shi et Christopher Rong Wei Chu. « Chinese Consumers’ Online Group Buying Behaviour Model ». Dans The Customer is NOT Always Right ? Marketing Orientationsin a Dynamic Business World, 598. Cham : Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_160.
Texte intégralKumar, Saurav, R. Ashoka Rajan, A. Swaminathan et Ernest Johnson. « Hyper-personalization and Its Impact on Customer Buying Behaviour ». Dans Data Intelligence and Cognitive Informatics, 649–64. Singapore : Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-6004-8_50.
Texte intégralSivakumaran, Bharadhwaj, et Piyush Sharma. « Store Environment and Impulse Buying Behavior : A Super-Market Perspective ». Dans Marketing, Technology and Customer Commitment in the New Economy, 62. Cham : Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_30.
Texte intégralDasgupta, Kamalika, et Indrani Dasgupta. « Factors Triggering Panic Buying Behaviour among Indian Consumers during COVID-19 Pandemic ». Dans Sustainable Marketing and Customer Value, 95–105. London : Routledge, 2022. http://dx.doi.org/10.4324/9781003173311-10.
Texte intégralOlejár, Jaroslav, František Babič et Ľudmila Pusztová. « Understand the Buying Behavior of E-Shop Customers Through Appropriate Analytical Methods ». Dans Lecture Notes in Computer Science, 300–307. Cham : Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-22999-3_27.
Texte intégralNeri, Filippo. « Using an agent based simulation to evaluate scenarios in customers' buying behaviour ». Dans Emergent Intelligence of Networked Agents, 177–88. Berlin, Heidelberg : Springer Berlin Heidelberg, 2007. http://dx.doi.org/10.1007/978-3-540-71075-2_14.
Texte intégralRaju, V. « A Case Study on the Buying Behaviour of Online Customers in Bangalore ». Dans Current Trends in Economics, Business and Sustainability, 54–65. Singapore : Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-3366-2_7.
Texte intégralSteckstor, Denise. « Introduction ». Dans The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior, 1–6. Wiesbaden : Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7078-7_1.
Texte intégralSteckstor, Denise. « Conceptual Basis and Literature Review ». Dans The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior, 7–38. Wiesbaden : Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7078-7_2.
Texte intégralSteckstor, Denise. « Theoretical Foundation and Model Development : The Relationship of CM Determinants, Customer Attitudes and Buying Behavior ». Dans The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior, 39–73. Wiesbaden : Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7078-7_3.
Texte intégralActes de conférences sur le sujet "CUSTOMER'S BUYING BEHAVIOR"
Kvíčala, Daniel, et Halina Starzyczná. « Customer Buying Behaviour in International E-commerce through Empirical E-shop Data ». Dans Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics : Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.121.
Texte intégralHalim, Erwin, Venny Cornelya, Hendry Hartono, Marisa Karsen et Marylise HEBRARD. « Customer Impulsive Buying Behaviors in Indonesia E-Marketplace ». Dans 2022 International Conference on Information Management and Technology (ICIMTech). IEEE, 2022. http://dx.doi.org/10.1109/icimtech55957.2022.9915065.
Texte intégralWan Fucai, E. Jia et Wang wei. « Multi-product pricing method based on the customer buying behavior ». Dans 2008 Chinese Control and Decision Conference (CCDC). IEEE, 2008. http://dx.doi.org/10.1109/ccdc.2008.4597700.
Texte intégralZhao, Yuan, et Deborah Thurston. « Incorporating Heterogeneous Customer Preferences With Dirichlet Process Mixture Model for Product Positioning in Environmentally Conscious Design ». Dans ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-71161.
Texte intégralČernikovaitė, Miglė. « The impact of Influencer marketing on consumer buying behavior in social networks ». Dans Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.082.
Texte intégral« EFFECT OF CUSTOMERS’ SENSES ON THEIR BUYING DECISIONS AND PURCHASING BEHAVIORS ». Dans РОЗВИТОК СУСПІЛЬСТВА ТА НАУКИ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ. Молодіжна наукова ліга, 2020. http://dx.doi.org/10.36074/08.05.2020.v1.01.
Texte intégralBÎRSAN, Alina-Nicoleta, Raluca-Elena GHINEA, Robert-Andrei COSTACHE et Cristina STATE. « PANDEMIC CONSUMER – HOW THE PANDEMIC CHANGED OUR BUYING HABITS : ROMANIAN EXAMPLE ». Dans International Management Conference. Editura ASE, 2022. http://dx.doi.org/10.24818/imc/2021/01.11.
Texte intégralPatma, Tundung Subali, Karisma Sri Rahayu, Mohammad Iqbal et Andriani Kusumawati. « Antecedents of Customer Loyalty from Buying Behavior About Outdoor Cafe Consumers with Natural Nuances ». Dans 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020). Paris, France : Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210928.048.
Texte intégralMurali, R., S. Arunkumar et V. Mahalakshmi. « Effect of visual merchandising techniques on the impulsive buying behavior of apparel customers in the Tiruchirapalli city ». Dans THIRD VIRTUAL INTERNATIONAL CONFERENCE ON MATERIALS, MANUFACTURING AND NANOTECHNOLOGY. AIP Publishing, 2022. http://dx.doi.org/10.1063/5.0096815.
Texte intégralHaziri, Fortesa, Lulzim Shabani et Miloslava Chovancova. « Customer game experience impact on gamification and online purchasing ». Dans Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.078.
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