Thèses : « Corporate social responsibility, competitive advantage »

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Peters, Richard C. « Corporate social responsibility and strategic performance realizing a competitive advantage through corporate social reputation and a stakeholder network approach / ». online access from Digital Dissertation Consortium, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3268323.

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Carlini, Joan. « The Influence of Corporate Social Responsibility on Employees : The CSR Employer Brand (CSReb) Model ». Thesis, Griffith University, 2016. http://hdl.handle.net/10072/367260.

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Corporate social responsibility (CSR) has become one of the most important strategic decisions for organisations. Already there is substantial evidence that links CSR with improved profitability and enhanced organisation reputation (Freeman & McVea, 2001). From an internal perspective, research indicates that employees’ perceptions of CSR are linked to increased attractiveness as an employer, thus strengthening the bond between employees, organisations and their customers and increasing the likeliness of organisational citizenship behaviours (Greening & Turban, 2000, Hoeffler & Keller, 2002, Orlitzky et al., 2003, Turban & Greening, 1997). Moreover, no longer is a ‘business case’, justifying the link between expenditure and return-on-investment warranted for CSR research. More importantly, what is required is a research agenda that supports the development of CSR-focussed managerial practices that underpin corporate sustainability and competitive advantage (Carroll, 2015). However, a key stumbling block for organisations, seeking strategic benefits linked to CSR, is understanding CSR implementation . In fact, Aguins and Glavas (2012) suggest that there is a dearth of information available to assist managers in understanding the internal mechanisms that effectively support CSR strategy, with only 4% of all published academic articles focussing on CSR and employees. In addressing this fundamental literature gap, this study synthesises a number of complementary theories that assist in understanding the interdependencies of CSR strategy, external and internal marketing and strategic human resources, which support the creation of a sustainable competitive advantage. In doing so, the development and empirical testing of the conceptual model of this study, CSR Employer Brand (CSReb) Model, which uniquely maps out employee perceptions and behaviours associated with CSR, provides the focus for this thesis.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Katavic, Ivica. « Corporate social responsibility and sustainable competitive advantage| A case study of the cement industry ». Thesis, Northcentral University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3615742.

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At the beginning of the twenty first century, there was an ongoing debate concerning the role of corporate social responsibility (CSR) in achieving sustainable competitive advantage (SCA). While external stakeholders required corporations to balance economic, social and environmental dimensions, research indicated a considerable gap about how CSR initiatives could be used to contribute to the community and the corporation’s SCA. The specific problem that was addressed in this study is how CSR initiatives can be used to contribute to the community in the form of sustainable development and the corporation’s SCA. The purpose of this qualitative study, utilizing a single embedded descriptive case study research design, was to achieve a deeper understanding on how CSR initiatives are planned, aligned and implemented in large MNCs in the cement industry and how these initiatives may contribute to the community in the form of sustainable development and the corporation’s SCA. The study used stakeholder theory as the theoretical framework and was based on semi-structured interviews with 24 participants: six executive managers from three MNCs in the cement industry and 18 employed community inhabitants in the areas corresponding to three study corporations. Corporations and participants were purposively selected. The study findings clearly indicated that the strategic approach to CSR (i.e., aligning the corporation goals with the goals of the community) may balance economic value creation with the expectations of local communities. These findings revealed that corporate leaders may likely develop “mutually beneficial” relationships with potential stakeholders. As a result, the corporation can improve reputation and access to finance, capital, market and resources, as well as reduce operational risks and attract better employees. On the other hand, the community can get safe and affordable products and services, access to better job offerings, clean environment and a better quality of life. Understanding how CSR initiatives are planned, aligned and implemented in large MNCs in the cement industry may positively impact the community and the corporation’s SCA. Future research was recommended to explore the elements of organizational culture (i.e., values and beliefs) that affect the sustainable management practices of large MNCs.

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Jakobsson, Kim, Sofia Klavebäck et Tobias Nehm. « Responsible Quality at Casall : Evaluating Corporate Social Responsibility Projects ». Thesis, Högskolan i Jönköping, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15654.

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Much research has been conducted within Corporate Social Responsibility (CSR), and it is currently a highly debated topic. Today, CSR is not only pursued in response to public pressure, but is also seen as a source of competitive advantage and differentiation. The problem that this thesis deals with is that many SMEs do not use CSR as a proactive competitive tool in a strategic manner. Therefore, the purpose of this thesis is to develop an evaluation framework for SME‟s CSR projects, and to use this framework to analyze Casall‟s CSR projects in order to provide recommendations for Casall regarding strategic CSR. CSR as a concept is first discussed with the use of previous literature. This leads to the development of an evaluation framework for SME‟s CSR projects. The methodology is carefully considered, and a qualitative case study is chosen to be conducted at Casall. The results and analysis are presented in accordance with the theoretical framework and method. An in-depth analysis is conducted with the help of the evaluation framework. This leads to recommendations on Casall‟s existing and future engagement in CSR projects. The five recommendations are to simplify the guidelines for producers, adapt the guidelines for producers, get engaged in the local community, implement an internal code of conduct, and raise customer awareness of their engagement in CSR. This thesis contributes to the academic society by combining theories into a practical framework for evaluating SMEs‟ CSR projects. More specifically, the framework is used to guide Casall in their future CSR involvement. The framework can also be useful for other SMEs to evaluate and integrate suitable CSR projects into corporate strategy.

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De, Jong Stefan, et Peter Svensson. « Sustainable drivers and performance in Corporate Social Responsibility ». Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35062.

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Purpose To determine sustainable Resource Based View drivers (RBV) (i.e. resources, capabilities) and motivation for the successful (i.e. positive Financial (FP) / Social Performance (SP)) implementation of Corporate Social Responsibility (CSR) in the strategies of top performing companies in regards to CSR. In addition to find out how these drivers are being nourished, developed and utilized in order to contribute to the sustainable development in companies. Design/ Methodology/ Approach Interviews are held with CSR-managers from top performing companies based on their engagement and performance in CSR. In addition, their Corporate Responsibility (CR) reports are observed in order to apply triangulation on the company’s engagement in CSR. Furthermore shall reports by third party organizations be observed to get multiple perspectives on the concept of CSR and Sustainability? Lastly an exclusive guest lecture at Linnaeus University is attended which provided insight on corporate partnership in regards to CSR from the point of view of a charitable organization. Findings The most important non-financial drivers of CSR and Sustainability are; knowledge flow, capabilities and competence. Knowledge can be acquired through active engagement with all the company’s stakeholders, especially by collaborating with universities and for example charitable organizations. Companies have invested in the training of top level management in their understanding of the importance of CSR and Sustainability. This is because the top level management is seen as the driving and deciding force within the company to engage in CSR and Sustainability. Some companies have invested research in the understanding of their stakeholders’ perceptions on Sustainability issues which they deem as most important. Delimitations/ Limitations This research investigates the non-financial drivers (i.e. sources and antecedents) of CSR and Suitability in order to invest in and develop the drivers with the purpose of further developing Sustainability. This research is primarily focussed on Swedish companies as they seem to be further advanced in this subject due to for example legislation and the fact that Sweden is one of the most prosperous countries in the world. The purpose of this research is not to generalize the findings, but to provide insight so other companies could learn and develop themselves further in their pursuit for Sustainability. Implications In order to develop Sustainability further companies need to create tighter collaborations with especially universities as the managers and business leaders for the future, but also other employees, are the students of today. Especially business students complain about the way their subject is being taught as it fails to thoroughly address current and future business problems. Furthermore the concept of Sustainability should be taught not only at universities but at high schools as well, because the society as a whole needs to collaborate to deal with the mega forces that await us in the not too distant future. Originality/ Value CSR finds itself in a cross-section in academic literature between different affecting disciplines. By combining the different disciplines the authors want to contribute to sustainable development and competitive advantage in CSR-strategies by examining top performing companies who are (perceived to be) well advanced in this subject. Previous research has primarily focussed on proving the relationship between implementing CSR and positive Financial Performance (FP) as the driver of CSR. Much less have other antecedents to CSR been investigated with purpose of further improving sustainable development.

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ARRIGO, ELISA. « Responsabilità aziendale e dinamiche competitive ». Doctoral thesis, Università degli Studi Milano-Bicocca, 2006. http://hdl.handle.net/10281/91315.

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L’attività di ricerca contenuta nella tesi di dottorato si è sviluppata, dapprima, attraverso l’analisi a livello internazionale e nazionale dei principali contributi sulla corporate social responsibility (CSR), poi analizzando la responsabilità aziendale in un’ottica strategico-competitiva volta a comprendere perché le imprese tendano ad impegnarsi in attività che apparentemente esulano dalla loro funzione economica. Si è evidenziata la tesi secondo la quale una gestione strategica delle responsabilità aziendali consente alle imprese di intraprendere una crescita sostenibile generando consenso e acquisendo un vantaggio competitivo sui concorrenti.

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PHILIPPE, NOEMIE, et CYRIL ALBERT. « How to gain a competitive advantage with a Corporate Social Responsability (CSR) strategy ? : A single case study on COOP - Swedish food retailer (Eurostop, Halmstad) ». Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22605.

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Purpose: The main research objective is to identify how an organization is using a CSRstrategy to gain a competitive advantage Method: The selected research method is a descriptive method followed by an inductive one.Secondary data has been collected from books at Halmstad University’s Library and academicjournals and other articles founded in the University’s Databases. Primary data has beenobtained through an interview carried out with the head manager of Coop Halmstad, JorgenWestman. Theoretical framework: We firstly define in details the concepts of Corporate SocialResponsibility and its three aspects which are Economic, Social and Environmental. Thedescription of the concept of competitive advantage and how to obtain a sustainablecompetitive advantage. Finally, food retailers are defined. Conclusion: A summary of the findings obtained from our study is posted. Another summaryto point out the bounds between corporate social responsibility and competitive advantage.The limitations of the study as well as some suggestions for further researches are added inthis section

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Pettersson, Kristofer, et Papaioannou Stylianos. « Corporate Social Responsibility of SMEs during Times of Turbulence : - A Case Study of Small and Medium-sized Exporters in a Changing Environment ». Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20643.

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The increased globalization has brought increased interdependency between countries as well as markets. The 2007 financial crisis impacted companies on a global scale and the need for companies to be socially responsible has increased. Corporate social responsibility (CSR) can build reputation and lead to societal and competitive advantage, which can be especially useful for small and medium sized enterprises (SME) with limited resources. CSR has traditionally been the domain of multinational corporations and little is known about CSR in SMEs. Recent research shows mixed results of how the financial crisis has affected CSR strategies. The purpose of this study is to explore how stakeholders‟ issues and CSR strategies change during times of market turbulence and SMEs conform to the changes of the internal and external environment. This was studied through a qualitative case study of three Swedish exporting SMEs and their key stakeholders. Interviews with managing directors of the companies and key stakeholders together with secondary data constitute the gathered empirical data. Key stakeholders, key issues, legitimacy with stakeholders, company matching with the external environment and the CSR strategy, as well as changes during crisis were analyzed based on the empirical data. We found an increased need for CSR activities during times of turbulence. Two companies increased their CSR activities while one decreased the activities. The results of the study indicate that the external environment changes during times of market turbulence and companies need to adapt to the newly shaped environment. CSR activities became more important for some stakeholders during market turbulence. Companies which adapted to the changes of the external environment improved legitimacy with their stakeholders and moved toward enhancing their competitive advantage as well as improved their performance. The study contributes to the knowledge of how SME form CSR strategy as well as how this strategy is changed during times of turbulence. We found CSR strategies of the studied SMEs to be emergent and intuitive, and that CSR strategy changed in a mixed direction during the crisis. Finally, a recommendation is made based on the results. SMEs can strategically use CSR activities in order to develop a competitive advantage through differentiation by a creating societal advantage.

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Salma, Umme. « Can Corporate Social Responsibility be used as a Marketing Tool by the Readymade Garment Suppliers in Bangladesh ? » Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21921.

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Aim: The aim of this research is to investigate whether CSR can be used as a marketing tool by the readymade garment suppliers in Bangladesh to attract international buyers. Method: This study is conducted by applying qualitative method. The data has been collected through semi-structured interview and using secondary data. Result and Conclusions: The study reflects that that CSR implementation generates various benefits such as, creates good corporate image, reputation and opportunity for innovation and offers competitive advantage. As international buyers’ foremost requirement is to verify suppliers’ social compliance, the CSR practices and benefits act as marketing instrument by the garments suppliers to attract international buyers and grab more business. Suggestions for future research: This study considered multiple large (1st tier) garments suppliers and multinational buying organization which calls for further research such as, a comparative study on taking both large and small scale suppliers as well as more international buyers. One of the findings indicates that buyers’ support is important in CSR implementation which can also be considered for further investigation. Contribution of the thesis: This study investigates suppliers’ CSR practices from the marketing perspective in relation to buyers in business to business context which has not been considered in previous literature. Further CSR as marketing tool has not been addressed in developing country context while this study includes empirical study on garment suppliers of Bangladesh. This study suggests that managers need to be aware of the significant role of CSR as marketing tool while designing and implementing CSR programs effectively to increase business. Moreover, CSR activities benefit both the company as well as other stakeholders (customer, employee, public, shareholder, government) of the society by way of meeting those stakeholders’ interest.

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Johansson, Alexander, et Jakob Löfstedt. « Corporate Social Responsibility within Swedish elite football organizations : A qualitative study regarding the CSR work of organizations within Swedish elite football ». Thesis, Högskolan i Halmstad, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42291.

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Corporate Social responsibility is a term that has received more attention in the world of business in past years. Today, an elite Swedish football organization can be compared to a small or medium sized business. This implies that CSR is becoming a more important term in the football line of business as well. Football engage people all over the world in a unique way that bring people together. It doesn't matter which part of the world you come from, your background, culture or language. Everyone speak the common language that is football. The CSR work of Swedish football organizations is therefore a very important part of society. This since these organization can affect individuals on a daily basis and help them to make good choices in life. The purpose of this Bachelor’s thesis in Business Administration was to investigate how Swedish elite football organizations work with CSR. Partly to demonstrate how important the function of football organizations in society is, but also to investigate and show that through CSR football organizations can achieve goals and values that the organizations are built upon and to investigate whether CSR can lead to competitive advantages that can benefit the organization as a whole. This research study was performed by case studies were four Swedish elite football organizations participated. The study was conducted with qualitative interviews with carefully selected respondents from the different organizations. The results of the study both changed our approach to CSR and gave us a greater understanding of how Swedish football clubs work and view CSR.

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Modiri, Namie Mosa. « The Corporate Social Responsibility of companies and its effects on competitive advantage : a comparative analysis of Botswana and South Africa ». Diss., University of Pretoria, 2016. http://hdl.handle.net/2263/60068.

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South Africa and Botswana, as developing countries, continue to face various challenges in relation to a respectable and sustainable corporate governance. The multi-faceted objectives of both countries? competition regimes appear to pose grave challenges for the competition authorities, who ought to balance contending public interest considerations in developing a competition friendly character. The essential foundation of competition law, both in South Africa as well as Botswana, lies in the suggestion that competition produces social benefits which are misplaced in a monopoly, and that an effective form of legal regulation ought to decrease, or abolish, any patent injury thus far and improve the wellbeing of society. This suggestion puts forth an amount of intricate difficulties which ought to be tackled if competition law is to be evaluated and understood. These include: what exactly is meant by the word ?competition?? What are the types of societal harm that occur as a result of competition? What legal mechanisms ought to be adopted to reduce such societal harm and ensure sustainable development within competition? Competition is vital to an efficiently functioning market economy. Companies are essentially economic representatives and, tentatively, their decisions are made with competitive factors in mind, but it is also a fact that companies also play a role in society in that their activities have a bearing on environmental and social circumstances. Based on the assumption that the competitive advantage of CSR has been exploited by various companies, I consider whether competition laws are widespread enough to include the regulation of CSR as a competitive tool, I essentially inquire into whether competition and CSR are compatible enough to be linked together. It is apparent that companies aiming to integrate sustainable development goals in their plans and policies essentially face a Catch-22 between the risks tangled in global competition and their wish to behave in socially responsible ways. The analysis of the connection between competition and CSR shines a light on the restrictions of the dominant theoretic agenda regarding CSR.
Mini Dissertation (LLM)--University of Pretoria, 2016.
Mercantile Law
LLM
Unrestricted

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Islam, Md Shahidul, et M. Ferdous Islam. « If the CSR is an obligation or opportunity : A case study of Bangladesh Apparel Industry ». Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26416.

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Purpose The purpose of this study is to explore the perspective of CSR in the apparel industries of Bangladesh. The Rana Plaza disaster in 2013 causes some institutional changes in Bangladesh apparel Industry. Apparel firms are facing strict regulations and monitoring by buyers and different governing bodies. So, the purpose of this study is to investigate different firms’ perceptions of rigorous CSR policy and compliance pressure. The study examines the influence of CSR on different performance parameters like productivity and quality. Design / Methodology / Approach This research uses a qualitative method. Three apparel industries were selected for the study. After that, three different levels of stakeholders were interviewed in semi-structured manner from each of the firms. Interview findings were validated with secondary data in most cases. Finally, interview outcomes were analysed, and research questions were answered accordingly. Findings The results indicate that the studied firms consider CSR as philanthropic and ethical responsibilities. Firms believe that CSR brings long-term business benefit and sustainability despite having high initial costs and enormous competition in the cutthroat nature of the market. So, this research finds CSR should be considered as a business opportunity rather than an obligation. CSR gives the reputational benefit which poises the power balance to the suppliers. Additionally, the research also indicates CSR positively alters the lifestyle of workers and improves the working environment, that reduces absenteeism and increases workers' dedication to the job. Different CSR activities impart financial and non-financial motivation to the workers, which significantly improves productivity and product quality. Limitation / implication The study only deals with some reputed firms of Bangladesh and their perspective was quite positive about CSR. However, the study finds few obligatory aspects of CSR comparing with the previous literature. The research discusses the CSR perspective on specific global proximity, CSR perspective and outcome may be different in the other parts of the world. Moreover, the research is limited to the nature of the impact (Productivity and Quality) of CSR, future research can be carried out to assess the extent of the impact. This study argues on what basis firms should consider CSR as an opportunity. Reputational benefit is one of the major non-financial benefit that firms should use for the business expansion and sustainability. This research can be used as an example for maximizing productivity and quality by enhancing workers motivation.

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Zindler, Karin. « Essays on corporate social responsibility in Germany and Spain ». Doctoral thesis, Universite Libre de Bruxelles, 2012. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/209767.

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Since the mid 1990s, the momentum behind Corporate Social Responsibility (CSR) has increased. CSR has become an important issue at political, academic and business level. Already since the beginning of the last decade, commentators have suggested that CSR seems to differ between European countries and that said differences appear to be shaped by the country context. Nevertheless, in general, so far, only few empirical cross-country studies have been conducted. In addition, said studies focused mainly on the comparison between Europe as a region and the US. The latter are biased by the selection of only few specific European countries, which are regarded as a proxy for Europe as a whole. Hence, said studies deliver partially contradictory results, since they do not consider that CRS is supposed to be Non-Pan-European. Moreover, cross-country studies of international character, going beyond that regional comparison, have been rather superficial in view of CSR issues to be investigated. And finally, only recently, cross-country research in CSR has started to establish a systematic link between CSR patterns and the country specific institutional context. Also in view of the latter, the focus has been set on the comparison between countries of Anglo American/Saxon tradition and Europe, considering again some specific European countries as a proxy for the region as a whole.

Given that lack in the literature, the following explicit calls for empirical cross-country research of CSR in Europe have been formulated: First, to explore differences in view of CSR; and second, to find out if country specific institutional mechanisms are influential in shaping said differences.

Hence, the dissertation aims at filling this gap and to answer said calls for research by presenting a cross-country research involving two European countries, Germany and Spain. The research aims at exploring differences in view of a variety of CSR issues and at finding out if the national institutional contexts are influential in shaping said differences.

The dissertation consists of five main parts. In part one, the introductory part, the following is pointed out: motivation, main theoretical frameworks of CSR and main CSR issues in CSR literature. Moreover, a detailed overview on the research design of the three papers, which form part two, three and four, is provided.

In part two, which is composed of one paper, differences in view of CSR concepts and CSR drivers (analytical framework) between Germany and Spain are explored. The methodology applied was a questionnaire-based postal survey among the 500 largest companies in both, Germany and Spain.

The results of the study suggest important differences between the two countries over the analytical framework. In comparison to Spanish companies, the German ones seem to be more attached to the "sustainability" concept of CSR, whereas the Spanish companies favour to a major extent the CSR concept, formulated by the EC and the "Triple Bottom Line" concept. In view of CSR drivers, the results imply that German corporations are to a major extent than their Spanish counterparts driven by secondary stakeholders, whereas corporations in both countries seem to be equally pressured by primary stakeholders to become engaged in CSR. In addition, the findings suggest that CSR in Spain seems to be more "voluntary", whereas, in Germany, it seems to be more "regulated". The analysis of the results with regard to "expectations on positive internal" and "positive external effects" as drivers to CSR suggests a "more competitive advantage centred" approach to CSR among Spanish companies than among German ones, where the corresponding approach is "less competitive advantage centred". And finally, the findungs further suggest, that the country context seems to be influential in shaping most of said differences.

Part three, which consists of one paper, deals with CSR reporting, which is assumed to deliver insights into the institutionalization of the leading reporting guidelines in CSR, the Global Reporting Initiative (GRI) guidelines, CSR agendas and the communicated rationale behind CSR. The methodology applied was quantitative contents analysis of CSR reports. As sample served companies of the utility industry, listed in the main stock indexes in Germany and Spain.

The findings of the study suggest that the institutionalisation of the GRI indicators is low in the corporations investigated in both countries. But, it is especially low in German firms. With regard to CSR agendas, the focus of corporate activities appears to lie among German corporations on those attached to environmental responsibilities, whereas Spanish corporations appear to have in this regard a mixed approach, related to their economic, environmental and social responsibilities. But, in contrast to their German counterparts the economic responsibilities are more emphasized. With regard to the communicated rationale behind CSR, German corporations seem to be driven by normative reasons, the Spanish to a major extent by instrumental ones. And finally, the findings imply that the country context seems to be influential in shaping most of said differences.

In part four, which contains one paper, differences in the understanding of CG in view of its links to CSR are explored. Currently, scholars discuss the link between CG and CSR and their relational models in the theoretical literature. Hence, to explore the understanding of CG and its links to CSR ,an analytical framework was elaborated, based upon said current theoretical debate. The methodology applied was qualitative contents analysis, conducted in the framework of a web site research. The sample consisted of corporations listed in the main stock indexes in both countries.

The findings suggest differences between the two countries with regard to the understanding of CG and its links to CSR and the corresponding relational models. In Spain the understanding of CG seems to be to a major extent linked to the "narrow view" of CG, implied by a major focus on shareholders only in view of corporate responsibilities. In contrast, among German corporations the view appears to be "broad", including other stakeholders than exclusively shareholders in this regard. In addition, the results suggest, that the relational model favoured by German corporations consists of CSR being considered as a part of CG, whereas the Spanish companies seem to relate CG to CSR or at least consider both, CG and CSR, as complementary constituents. And finally, the findings suggest that most of the exposed differences seem to be shaped by mechanisms of the traditional national CG systems.

In the final main part, part five, the overall conclusions of the dissertation have been formulated. These can be summarized as follows. From an overall perspective the three essays contribute to fill the lack in the literature as already pointed out. They constitute an original answer to the calls for research expressed in this regard. Moreover, they contribute to increase the knowledge on differences in CSR between European countries. And furthermore, through paying attention to country specific institutional mechanisms, they enhance the understanding of said differences induced by the country context or country specificity of CSR. In addition, the three essays have raised important implications for managerial practice, public policies, international and (supra) national institutions and for further research. In view of the implications for managerial practice, the findings suggest to sensitize practitioners with regard to the country specificity of CSR and to undertake corresponding measures in e.g. corporate communication, product and market strategies, employer marketing and organizational and management development terms. With regard to the implications for public policies, international and (supra) national organizations, those with regulatory power should increasingly bear in mind to handle more carefully the outsourcing of said power to private institutions, including NGOs, which play an important role in the "oluntary" regulation of CSR. In addition, those institutions, without regulatory power, which issue e.g. voluntary guidelines, should consider the country specificity of CSR and the "one size does not fit all" problem. Concerning the implications of the findings for further research these are the following: 1) to expand the CSR issues to be investigated in cross-country studies; 2) to intensify cross-country research in Europe in view of the number of countries involved; 3) to consider longitudinal approaches in cross-country research in Europe; 4) to expand said research (1-3) also to SMEs; 5) to increase the scope of institutional mechanisms to be investigated; and 6) to intensify cross-country linguistics research in view of CG and CSR. And finally, the findings of the three essays have delivered substantial contributions to enliven the debate, at academic and practitioner level, in view of the international management of CSR in terms of complexity vs. simplicity.

Doctorat en Sciences économiques et de gestion
info:eu-repo/semantics/nonPublished

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Ponte, Mauricio Turra. « Convergência entre a estratégia empresarial e a responsabilidade social ». Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/1343.

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The purpose of this study is to verify whether there is any relationship between business strategy and social strategy. This will considered the Natura company by assessing its business strategy and social responsibility. Introduction will be presented, respectively, the subject and the problem will guide the work. From these tests is to describe the reasons and goals that led to the choice of this project. The second chapter presents the methodology used to produce the work, through a discussion of types of research that will be used. The importance of defining the methodology of work is the fact it is the detailed explanation of all actions that will be developed in the work of research. The third chapter seeks to contextualize the reader to the subject. The chapter begins with a historical perspective on social responsibility, aiming to understand the current stage in which the practice is. Then it becomes essential to analyze the grounds for the practice of social responsibility by businesses and the returns obtained from this investment. Through this chapter it is possible to understand the key factors that build the development of business strategy and practices adopted by social organization In the fourth chapter will be presented the case describing the history of the organization, description of business, review of social actions and finally analysis of competitive advantage in order to identify whether there is relationship between strategy, business and social. Finally, the intent is to verify that the objectives initially proposed by this work have been achieved
A finalidade principal deste trabalho é verificar se existe alguma relação entre a estratégia de negócio e a estratégia social. Para isso, será considerada a empresa Natura, avaliando-se suas estratégias de negócio e de responsabilidade social. Introdutoriamente, serão apresentados, respectivamente, o tema e o problema que nortearão a execução desta dissertação. A partir dessas análises, pretende-se descrever as justificativas e os objetivos que levaram à escolha deste projeto. O segundo capítulo apresenta a metodologia utilizada para a elaboração do trabalho, discutindo os tipos de pesquisa que serão empregados. A importância de se definir a metodologia do trabalho consiste no fato de ela ser a explicação detalhada de todas as ações que serão desenvolvidas no trabalho de pesquisa. O terceiro capítulo visa a contextualizar o leitor no tema. O capítulo terá início com uma perspectiva histórica sobre a responsabilidade social, com o objetivo de se entender o estágio em que atualmente a prática se encontra. Em seguida, torna-se essencial a análise das razões que motivam a prática da responsabilidade social por parte das empresas e os retornos obtidos com este investimento. Neste capítulo será possível compreender os principais fatores que constroem o desenvolvimento da estratégia empresarial e das práticas sociais adotadas pela organização. No quarto capítulo será apresentado o caso, com a descrição do histórico da organização, a caracterização do seu negócio, a análise das ações sociais e, por fim, a análise da vantagem competitiva, com a finalidade de se identificar se existe relação entre as estratégias de negócio e social. Por último, o intuito é verificar se os objetivos propostos inicialmente pelo presente trabalho foram ou não alcançados. Para isso, será feita uma conclusão geral do trabalho que elucidará os seus principais pontos e as conclusões obtidas

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Lelo, de Larrea Gaudiano Alejandro. « Transnational corporations in Mexico : the creation of competitive advantage through corporate social responsibility : a thesis submitted to the Victoria University of Wellington in fulfilment of the requirements for the degree of Master of Development Studies / ». ResearchArchive@Victoria e-Thesis, 2009. http://hdl.handle.net/10063/1087.

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Holtz, Robert, et Josefine Wiebe. « Attraheras arbetssökande individer av ett företags CSR-engagemang ? : Företagens sociala ansvar ». Thesis, Högskolan i Gävle, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-29232.

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Sušilová, Vendula. « Kritické zhodnocení společenské odpovědnosti vybrané mezinárodní organizace jakožto faktoru ovlivňující konkurenceschopnost ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403848.

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Hlavním cílem této diplomové práce je kritická analýza strategie společenské odpovědnosti (CSR) firmy Lush Cosmetics Limited (Lush) a objevení vztahu mezi CSR aktivitami a konkurenceschopností. Teoretická část práce představuje teorie soutěže a koncept společenské odpovědnosti. Následuje diskuze studií vztahu dlouhodobé konkurenceschopnosti firmy and složek CSR. Analytická část zjišťuje CSR aktivity společnosti Lush pomocí hybridu Porterovy analýzy hodnotového řetězce a obsahové analýzy hlavních komunikačních kanálů společnosti. Teoretické závěry z první kapitoly posloužily jako základ pro konstrukci online dotazníkového šetření na téma zákaznické percepce CSR a společnosti Lush. Autor kriticky hodnotí CSR strategii Lushe, diskutuje průsečíky mezi CSR, zákazníky a konkurenceschopností, a taktéž poukazuje na možná zlepšení.

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Moresjö, Sanna, et Febe Raimer. « Mapping the Sustainable Territory : Swedish CSR initiatives in the Chinese market ». Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75138.

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The aim of the thesis is to provide a deeper understanding regarding how the phenomenon Corporate Social Responsibility (CSR) affects Swedish multinational corporations (MNCs), in relation to competitive advantage in the Chinese market. The research demonstrates the relevance of investigating the topic, as the aspects of CSR are interchanging. The reviewed literature highlights aspects incorporated in the phenomenon, as well as internationalization, strategy and competitive advantage. In addition, the three dimensions of CSR: economic, environmental and social, are considered fundamental pillars in the analysis of sustainable business behavior. The research is conducted through an explanatory nature, in order to comprehensively describe the included variables and their correlation, the connection is further shown in the conceptual framework, established with the literature review as a basis. The implementation of a qualitative research method ensures an in-depth perspective of the participants’ perceptions and experiences. For the empirical findings, four Swedish MNCs active in the Chinese market are interviewed regarding their CSR initiatives, in order to provide a meaningful insight for the analysis. The analysis of the thesis involves a discussion of the similarities, and also the differences, between the literature review and empirical findings, in accordance to the conceptual framework. Following, the conclusion will answer the research question and provide implications, as well as suggestions for further research. The purpose of study is to further close the research gap regarding the relation between Swedish CSR initiatives and competitive advantage in the Chinese market.

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Thulesius, Marie, et John Viner. « The Triple Bottom Line : Can profit maximising organisations create social, environmental and economic value ? With the Swedish cases Ericsson, Tetra Pak, Max Hamburgers and Mitt Liv ». Thesis, Blekinge Tekniska Högskola, Sektionen för management, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2425.

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Traditional concepts in economic theory state that the sole purpose of a company is to make as much money for its owners (or shareholders). This paper explores discussions and theories regarding alternatives to this model, and in doing so examines whether a business can simultaneously contribute to social and/or environmental issues in a meaningful way or benefit a wider group of interested parties beyond the traditional definition of owners. The paper discusses traditional neo-liberal economic views of the company as well as various topics relating to Corporate Social Responsibility, sustainability, development and stakeholder theory. It then develops a condensed theory that the authors abstract from the literature on this subject, drawing on the similarities in theories developed by a range of theorists and academics. Once the theoretical framework is presented, the results of a number of interviews, questionnaires and surveys are analysed in order to discuss the applicability of theories regarding a Triple Bottom Line to real business cases. Yin’s (2009) Case Study Method is used to collect and analyse evidence drawn from the corporate sector, academia and social entrepreneurs. The Swedish cases; Ericsson, Tetra Pak, Max Hamburgers and Mitt Liv are analysed. They are three very different companies but to a certain extent alike when looking from a “Triple Bottom Line” view. Tetra Pak and Max are both private owned enterprise that do not have to struggle with myopic quarterly earnings to please the stock market and can therefore work with a longer time horizon in mind. Mitt Liv, which is a social enterprise and not a profit maximizing enterprise, on the other hand, has social issues as their core value proposition. The authors conclude that despite considerable scepticism from academics, business people and development practitioners, particularly in Sweden perhaps due to relying too much on “the Nordic model”, more and more organisations, though, (small and large) are working in ways which generate profit while benefiting the environment as well as societies or communities where the business activity is conducted.
Marie Thulesius +46-70-6637222

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Nilsson, Daniel. « Corporate Social Responsibility : What to do ? » Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-14763.

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The focal point for this thesis is corporate social responsibility and how it can affect competitive advantage. This study is conducted within the pharmaceutical industry, an industry that is claimed to have a very high level of social responsibility. Thus, understanding what kind of CSR factors that contributes to competitive advantage might be seen as a relevant field of study. The purpose if this study is to explain what kind of social responsibility factors that generates competitive advantage for pharmaceutical companies. The method used in this thesis is a content analysis, where pharmaceutical companies´ social responsibility reports are viewed and where the appearance of certain key words associated with CSR factors were counted. The following CSR factors have been used: human rights, labour practice, environment, fair operating practice, consumer issues and community involvement and development. Findings of this study indicate that consumer issues and community involvement and development are positively related to competitive advantage for pharmaceutical companies. The main limitations of this study are that findings are only applicable for the pharmaceutical industry. Also, since the sample is relatively small (N=25) it might be hard to replicate the findings of this study. This might alter the generalizability ability. The original value of this study is that it is a step towards understanding what kind of CSR factors that contributes to competitive advantage for pharmaceutical companies. Key words: pharmaceutical, CSR, corporate social responsibility, competitive advantage.

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Hallberger, Petter, et Amanda Malmberg. « How Corporate Social Responsibility affect brand image - A qualitative study ». Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35639.

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Background The market together with the demands on companies are ever-changing and it has for long been a growing trend for companies to work in a responsible way towards its society, Corporate Social Responsibility (CSR). CSR gives the opportunity of improving a company‟s brand image, but it has yet to been explored which dimensions of the well known- and cited CSR pyramid, that affect brand image among consumers. Purpose To explore how consumers brand image of companies are affected by companies‟ CSR activities.Methodology The thesis was conducted by a qualitative case study, through focus groups. Conclusion To be able to gain brand image from the work of CSR, companies have to work above the line of what is expected by society‟s consumers. The economic and legal dimensions have to be fulfilled, but they do not independently create a strong brand image. Philanthropic, and partially ethical CSR activities however, provide the possibility of a strengthened brand image.

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Turyakira, Peter. « Corporate social responsibility : a competitive strategy for small and medium-sized enterprises in Uganda ». Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1012648.

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In view of the important role small and medium-sized enterprises (SMEs) universally play as the backbone of national economies and the survival and competitiveness challenges that they face, the purpose of this study was to develop specific models of corporate social responsibility (CSR) for SMEs in Uganda as an avenue to enhance their competitiveness and foster economic development. The primary objective was to gain insight into the deployment of CSR in SMEs, including investigating CSR factors and their potential impact on competitiveness. This study integrates previous findings and theories on CSR activities and SMEs‟ competitiveness into a comprehensive hypothesised model. A comprehensive literature study revealed potential factors that could influence the Increased competitiveness of SMEs in Uganda. Four independent variables (Workforce-oriented, Society-oriented, Market-oriented and Environmental-oriented CSR activities) and three mediating variables (Employee satisfaction, Business reputation and Customer loyalty) were identified as variables influencing the Increased competitiveness (dependent variable) of SMEs. Independent variables were categorised as CSR factors while mediating and dependent variables were categorised as outcomes factors. Furthermore, hypotheses were formulated for possible relationships between the independent, mediating and dependent variables. All the variables in the study were clearly defined and operationalised. Reliable and valid items sourced from various measuring instruments used in other similar studies, were used in the operationalisation of these variables. Furthermore, several items were generated from secondary sources. A structured self-administered questionnaire was made available to respondents identified using the stratified and purposive sampling techniques, and the data collected from 383 usable questionnaires was subjected to several statistical analyses. The validity and reliability of the measuring instrument was ascertained using an exploratory factor analysis and Cronbach-alpha coefficients respectively. An exploratory factor analysis using SPSS 18 for Windows was conducted to identify the unique factors available in the data before applying structural equation modelling (SEM). The data were categorised into models of independent variables (CSR factors) and the mediating variables (Outcomes factors). The items measuring Market-oriented CSR activities and Workforce-oriented CSR activities loaded as expected. The items measuring Environmental-oriented CSR activities loaded onto two separate factors which were renamed Environmental-oriented CSR activities and Regulated CSR activities. One of the items originally expected to measure the construct Society-oriented CSR activities loaded onto Environmental-oriented CSR activities, leaving three items which loaded together onto the Society-oriented CSR activities factor. Four factors constituted the outcomes submodel, namely Customer loyalty, Stakeholder trust, Business reputation, and Employee satisfaction. In this study, SEM was the main statistical procedure used to test the significance of the relationships hypothesised between the various independent and dependent variables. Owing to the sample size limitations, the hypothesised model could not be subjected to SEM as a whole. Consequently, six sub-models were identified and subjected to further analysis. The following independent variables were identified as influencing the dependent variables in this study: Workforce-oriented CSR activities, Society-oriented CSR activities, Market-oriented CSR activities, Environmental-oriented CSR activities, Regulated CSR activities. To establish the influence of the various demographic variables on the mediating and dependent variables, an Analysis of Variance (ANOVA) and Multiple Linear Regression (MLR) analysis were conducted. The respondent‟s position/title in the business, form of enterprise, branch/sector of business, level of education, and the size of business were found to have an influence on the mediating and dependent variables of this study. This study has therefore added to the underdeveloped body of business research in Uganda by investigating a particularly limited segment of the literature, namely SMEs. The study has also identified and developed various models that explain the most significant CSR factors that influence the competitiveness of SMEs. Consequently, this study has put forward several recommendations and suggestions that can enhance the competitiveness of SMEs locally and globally. Further research is encouraged on action-oriented areas such as: the success of different policies and techniques to increase the uptake of CSR amongst SMEs; the economic, social and environmental impact of CSR at sector level; and a typology of SMEs with regard to their engagement in CSR.

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Lasco, Katherine Ann. « Sustainability Criteria, Communications, and Competitive Advantage : A Case Study from the Textile Supply Chain ». Ohio University Honors Tutorial College / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1429868947.

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Adomako, Samuel, et N. P. Nguyen. « Politically connected firms and corporate social responsibility implementation expenditure in sub-Saharan Africa : Evidence from Ghana ». Wiley, 2020. http://hdl.handle.net/10454/17863.

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Yes
While previous research has emphasized the role of stakeholder pressures, firm‐specific factors, as well as CEO characteristics as important drivers of corporate social responsibility (CSR) implementation, our understanding of how political connections impact small and medium‐sized enterprises' (SMEs') CSR implementation expenditure is quite limited. In this study, we contribute to filling this gap by investigating the effects of political connections and CSR expenditure and explain the conditions that impact this relationship. Using data from 473 SMEs in Ghana, we find that political connections negatively influence CSR implementation expenditure. However, the negative effect is weakened when a firms' reputation and competitive CSR implementation pressures are high. Implications for theory and practice are discussed.
University of Economics Ho Chi Minh City, Vietnam

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Kopečná, Kateřina. « Posílení konkurenceschopnosti společnosti XYZ jako dodavatele ke společnosti Coca Cola v celosvětovém měřítku ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225014.

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This thesis Stregthening the Competitiveness of the Company XYZ as a Supplier to Coca Cola Company Worldwide deals with the principles of the cooperation with Coca Cola Company and deals with potential resources that lead to encourage the strengthening of competitiveness. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In the practical part, the theoretical knowledge is applied in practice. The main goal is to prove that the compliance of the cooperation principles with the main customer is one of the main means for enhancing competitiveness.

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Ugwu-Eze, Ozoeze Joseph. « THE GREEN STRATEGY : INDUSTRY PERCEPTIONS AND PERSPECTIVES AS A NEW MARKET-DRIVEN BUSINESS FOCUS FOR GAINING COMPETITIVE ADVANTAGE ». Thesis, Blekinge Tekniska Högskola, Sektionen för management, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2513.

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All businesses no matter how benign or smart their operations are create some level of environmental harm. These impacts can be minimized or controlled by a adopting a well articulated firm-level green strategy. The need to green should not just be to address companywide environmental challenge but also a proactive strategy to stay on the right side of the regulation and for profitability. Many factors drive a company to pursue green initiatives but whatever it is that motivate an organization, it also possible that a company can enjoy a sustained competitive advantage through greening. This study examined the green strategies organizations can use to derive competitive advantage. A multiple case study approach based on intensive field survey was used. The field survey was carried out in 2010. A total of 268 respondents drawn from ten companies were selected for the purposes of the survey. These companies operate in different sectors of the economy: 3, from the oil/gas; 3, from the manufacturing; 2, from banking/insurance; 1, from hospitality/tourism and 1, from the telecom. A questionnaire survey (see Appendix A) containing thirty-six (38) questions was sent out to the companies. The data gathered through the questionnaires was analyzed using the statistical functions of Microsoft Excel. Result obtained confirmed that companies‘ activities cause environmental burden and their impacts can be responsibly controlled using firm-level green strategies. Companies can also derive other benefits from going green. Ultimately a company can achieve sustained green competitive advantage in the long run.

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Agrogiannis, Serafim, et Christos Agrogiannis. « A Critical Review and Evaluation of the Lean Concept and Corporate Social Responsibility/Sustainability : Investigating Their Interrelation and Contribution in Terms of Business Competitive Positioning ». Thesis, KTH, Tillämpad maskinteknik (KTH Södertälje), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-162933.

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Oliveira, Fabiano Alves de. « Criação de valor compartilhado : um estudo no setor de papel para embalagem ». reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/171445.

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O presente trabalho analisou a propensão dos executivos do setor de papel para embalagem no Brasil à aplicação dos conceitos de Criação de Valor Compartilhado (CVC) como forma de aprimorar a vantagem competitiva das empresas do setor. O conceito de Valor compartilhado foi lançado por Porter e Kramer em 2011, através do artigo publicado na Harvard Business Review chamado de: A Grande Idea – Como consertar o capitalismo. De acordo com Porter e Kramer, o conceito de valor compartilhado redefine as fronteiras do capitalismo ao conectar melhor o sucesso da empresa com o progresso da sociedade, este conceito abre muitas maneiras de atender a novas necessidades, ganhar eficiência, criar diferenciação e expandir mercados, tornando-se mais competitiva. De acordo com os autores, se as empresas utilizarem as mesmas ferramentas que norteiam suas escolhas no core business para analisarem as oportunidades socioambientais, deixa de ser um custo ou filantropia para se tornar uma fonte de oportunidade e de vantagem competitiva (PORTER; KRAMER, 2011). Para a realização do trabalho, procedeu-se à revisão de literatura disponível sobre o tema CVC, sobre estratégia e competitividade, o que permitiu conhecer melhor os conceitos para que uma empresa possa coloca-los de fato em prática. Após a revisão da literatura, realizou-se a pesquisa de fontes secundárias, que utilizou dados coletados através de materiais internos e externos sobre o tema disponíveis no Brasil e no mundo, tais como: publicações de revistas, vídeos, apresentações em fóruns, artigos, dissertações e teses acadêmicas, publicações em sites e notícias vinculadas. Os dados secundários ajudaram a tangibilizar o conceito de CVC realizado na revisão literária, através de exemplos de empresas de classe mundial, que já estão aplicando e desenvolvendo projetos e iniciativas de CVC. A partir dos dados recolhidos através de entrevistas de profundidade com executivos e especialistas em sustentabilidade, verificou-se que o tema é pouco disseminado e, ainda, confundido com os conceitos de sustentabilidade, porém, indicam a propensão às práticas de CVC pelas empresas do setor.
The present work analyzed the application of the concepts of Creating Shared Value (CSV) by executives of the area of paper packaging in Brazil as a way to improve the competitive advantage of companies in the sector. The concept of Shared Value was devised by Porter and Kramer in 2011 through the Harvard Business Review article called "The Great Idea How to Fix Capitalism." According to Porter and Kramer, the concept of shared value redefines the boundaries of capitalism by better connecting the company's success with the progress of society, this concept opens up many ways to meet the new needs of this society, such as gaining efficiency, creating differentiation and expand markets, making it more competitive. According to the authors, if companies use the same tools that guide their choices in the core business to analyze socio-environmental opportunities, it is no longer a cost or philanthropy to become a source of opportunity and competitive advantage (PORTER, KRAMMER, 2011). In order to carry out the work, a review of available literature on the CSV topic on strategy and competitiveness was carried out, which allowed a better understanding of the concepts for a company to actually put into practice. After reviewing the literature, secondary sources were searched, using data collected through internal and external materials available in Brazil and in the world, such as: magazine publications, videos, presentations in forums, articles, dissertations and academic theses, publications on websites and related news. The secondary data helped to underpin the CSV concept addressed in the literary review, through examples of world-class companies that are already implementing and developing CSV projects and initiatives. Based on data collected through in-depth interviews with executives and sustainability experts, it was verified that the theme is poorly disseminated and also confused with the concepts of sustainability, but indicate the propensity to CSV practices by companies in the sector.

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Alves, Ernani José. « Vantagem competitiva por meio da responsabilidade socio-ambiental : um estudo de múltiplos casos de indústrias do setor de eletroeletrônicos e autores acerca de estratégia organizacional ». Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/1359.

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The increasing emergence of new technologies, increasing productivity, complexity of the business through social and environmental impacts have highlighted the competitiveness between the companies not only by the vast range of products or services, but the management processes to achieve competitive differential and in this context the Corporate Social Responsibility has been presented as an increasingly important theme in the behavior of organizations and has exerted impact on goals and strategies of companies. The purpose of this study was to identify which relationship of strategy and corporate social responsibility and environmental. The sustainability can be understood in some ways, as a source for creating competitive advantage on the prospects of steakeholders, another for the company's reputation is also of interest steakeholders and finally, as legal obligation. Through a literature search and exploratory of authors as Ansoff, Michael Porter, Mintzberg, Kim and Mauborgne, Hamel and Prahalad about strategy, and case studies of multiple industries in the sector of electronics, it was found that only Porter and Mintzberg context of CSR as a strategy and organizational theory Porter that could be confirmed since the companies studied show that the socio-environmental actions are included in the value chain. The survey also allowed the companies to consider social and environmental responsibility that goes for both directions - to create a competitive advantage and another focusing on legal obligation
O surgimento crescente de novas tecnologias, o incremento da produtividade, complexidade dos negócios por meio de impactos socioambientais deram destaque à competitividade entre as empresas não só pela vasta oferta de produtos ou serviços mas, pelos processos de gestão de forma a obter diferenciais competitivos e nesse contexto a Responsabilidade Socioambiental tem se apresentado como um tema cada vez mais importante no comportamento das organizações e tem exercido impactos nos objetivos e nas estratégias das empresas. Estudos apontam para uma demanda crescente por ações socioambientais como meio de promover o bem estar socioambiental tornando a sustentabilidade parte da agenda dos negócios. O objetivo deste trabalho foi de identificar se a responsabilidade socioambiental cria vantagem competitiva. A responsabilidade socioambiental pode ser entendida por meio de três pressupostos; como fonte para criar vantagem competitiva sob as perspectivas dos steakeholders, pela reputação da empresa que também é de interesse dos steakeholders e por fim, como obrigação legal. O posicionamento de cada empresa está associado aos princípios e valores da cultura dominante em sua gestão em que ela realiza suas operações de negócio, refletindo-se na orientação estratégica para a responsabilidade social corporativa. Portanto, a dimensão socioambiental incorporada ao negócio da empresa pode ser entendida como um programa específico para beneficiamento dos stakeholders presentes nas relações de negócios. Por meio de uma pesquisa bibliográfica e exploratória de autores como Igor Ansoff, Michael Porter, Mintzberg, Kim e Mauborgne, Hamel e Prahalad acerca de estratégia organizacional, bem como estudos de casos múltiplos de indústrias do setor de eletroeletrônicos, verificou-se que apenas Porter e Mintzberg contextualizam a Responsabilidade Social como estratégia organizacional e que a teoria porterina pôde ser confirmada uma vez que as empresas pesquisadas demonstram que as ações socioambientais estão inseridas na cadeia de valores. A pesquisa com as empresas também permitiu considerar que a Responsabilidade socioambiental caminha para duas direções - uma para criar vantagem competitiva e outra com foco na obrigação legal

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Silva, Mônica Roberta Aparecida. « A RESPONSABILIDADE SOCIAL EMPRESARIAL COMO FERRAMENTA ESTRATÉGICA E MOTIVACIONAL NA INDÚSTRIA AUTOMOTIVA BRASILEIRA. ESTUDO COMPARATIVO DE CASO : VOLKSWAGEN DO BRASIL (GRANDE ABC) X FIAT AUTOMÓVEIS (BETIM/MG) ». Universidade Metodista de São Paulo, 2008. http://tede.metodista.br/jspui/handle/tede/110.

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This paper is about to show the Social Responsibility as a competitive advantage, as well, a vital strategic tool to the survival of the companies in a scenery of frequently and fast changes. Emphasizing that, from the globalization on, with the fusion of cultures, many companies came, suddenly, into an extremely competitive environment, where, the oldies practices had to be abandoned because the client became the king . What means that he can choose whatever he wants and he is the mean reason of a company. To stand-up the informations, the comparative case study, by a qualitative descriptive research, between Volkswagen Brasil a germany company, installed over 50 years in Brazil and was the absolutely leader until the XXI century beginning but lost it to Fiat Automóveis an italian company, installed over 30 years in Betim, a city in Minas Gerais and was able to change a negative perception of the customers, adopting many actions, one of them was the Social Responsibility as a strategic and motivational tool to its internal public, in a clear social culture . Meanwhile, recently, Volkswagen suffered a tiring syndicate negotiation caused by the thousand employees demission in São Bernardo do Campo s unit, what made its´ acts and social precaution be demanded. The IPEA´s research of Social Indicators, second edition, is the guideline of this study that discloses: The Social Responsibility is still in the beginning in Brazil, the ISO26001 is in process, the environment preoccupation is being diffused all over the world and the managers, previously, worried exclusively about the profit, now are demanded for its choice and the possible social and environment impact.(AU)
Este trabalho propõe-se a mostrar a Responsabilidade Social como uma vantagem competitiva, bem como uma ferramenta estratégica vital para a sobrevivência das empresas em um cenário de rápidas e constantes mudanças. A ressaltar que, a partir do processo de globalização, com a pseudofusão das culturas, muitas empresas viram-se, de uma hora para outra, inseridas em um ambiente extremamente competitivo e aguerrido, onde velhas práticas tiveram que ser abandonadas, porque o cliente, antes jogado à própria sorte, tornou-se rei . Isto é, soberano nas suas escolhas e a razão de ser de uma empresa. Para abalizar as informações prestadas, far-se-á o estudo comparativo de caso, por meio de uma pesquisa qualitativa descritiva, entre a Volkswagen Brasil empresa de origem alemã, instalada há mais de 50 anos no país e que detinha a liderança absoluta do mercado até o início do século XXI mas que a perdeu para a Fiat Automóveis de origem italiana, instalada há pouco mais de 30 anos, na cidade mineira de Betim e que conseguiu reverter uma imagem negativa perante os consumidores, tendo como uma das suas ações, a Responsabilidade Social como ferramenta estratégica e motivacional do seu público interno, numa clara cultura social . Enquanto que, recentemente, a Volkswagen enfrentou um longo e desgastante processo de negociação sindical em face do processo de demissão de milhares de empregados por carta da sua unidade de São Bernardo do Campo, o que pôs em xeque as suas práticas e a sua efetiva preocupação com o social. A Pesquisa IPEA de Indicadores Sociais, na sua segunda edição, é elemento norteador do trabalho desenvolvido que traz como principais revelações: a Responsabilidade Social no Brasil ainda é incipiente, está em processo de gestação a ISO 26001, a preocupação ambiental alastra-se por todo o planeta e os gestores, antes atentos quase que exclusivamente ao lucro, passam a ser cobrados pelos possíveis impactos socioambientais de suas decisões no presente.(AU)

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Nordlander, Anna, et Jelena Tararyko. « Waste Management - CSR Engagement within the Construction Industry in Sweden ». Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15627.

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Introduction: Over the last few decades there has been a great increase in the attention to Corporate Social Responsibility. Organizations that up until recently have had profit maximization and shareholder value as their only concerns have found themselves in a position where stakeholder demands have created pressure to produce and act on sustainability agendas. Concepts like intergenerational equity, wealth distribution, equality and macroeconomic stability became a part of everyday business language and these days the majority of firms communicate a variety of CSR related issues through annual or separate sustainability reports. Up until recently the construction industry has managed to avoid such demands, however lately, the pressure from various stakeholders such as society, activist groups, governments and external competition, has put the industry among the more environmentally sensitive sectors. Although industry wide CSR involvement has increased within environmental construction management, much is still left to be done. Problem: One area which has received little attention is recycling after demolition. Most companies focus on making new building projects as environmentally friendly as possible, however hardly any attention is geared towards what happens to old buildings being torn down and the lifecycle of the old material. Although construction companies have the legal obligation to recycle hazardous material, much can be improved within the other areas especially regarding the reusing of materials from the demolishing sites which means both environmental and economical aspects are so far being overlooked. Purpose: The authors aim to examine the complexities and challenges facing the construction industry in environmental management of demolition projects, and more specifically the effect this has on the recycling and reusing of materials. Methodology: In order to research the waste management practices on demolition sites the research employs interview studies conducted through qualitative mostly face-to-face and a few telephone interviews. Complementary cases were selected within different categories of the construction industry sectors related to demolition projects: client, construction, demolition and waste management companies’ employees were interviewed. Conclusion: The results show that companies within the construction industry realize the potential negative effects their line of business has on the environment. Sustainability agendas in all cases focus extensively on environmental management, which includes proper disposal of demolition waste. The main benefits for recycling and reusing (in some cases reselling) the material were financial incentives and generated competitive advantage, which resulted in better competitiveness concerning procurement. The main challenges identified are time and monetary constraints. Lack of regulation, common standard that would enable firms to compete equally, and lack of common effort and cooperation towards more efficient waste management practices on demolition sites were identified as main hindering factors for industry wide improvement.

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Andersson, Dan, et Martin Bernhardsson. « Offshore outsourcing to China : The suppliers' perspective on competitive priorities and the role of buyer-supplier interaction mechanisms ». Thesis, KTH, Industriell ekonomi och organisation (Avd.), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-35349.

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In the global business environment, outsourcing and offshore outsourcing are strategies forfirms to handle the increasing competition in their specific market segments by utilizing thecapabilities of other firms in order to gain competitive advantages. China has become animportant player on the global market and is an attractive country for Western firms’offshore outsourcing initiatives. Even though outsourcing and offshore outsourcing havebeen discussed in the literature for a long period of time, firms are still not able to reach andfulfill their strategic goals and many offshore outsourcing projects fail. The purpose of thisthesis is to deepen the existing literature regarding offshore outsourcing to China byconsidering the Chinese suppliers’ perspective on competitive priorities, which are thepriorities that firms organize the production by, in order to understand how the buying firmscan be more successful in the Chinese context and reach their strategic goals.

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Eriksson, Johanna, et Alessia Söderberg. « Doing well by doing good : Hur kommunikation och anpassning av CSR skapar värde ». Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19321.

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Background: Today, It’s not uncommon that international companies and organizations have a higher turnover than the GDP of developing countries. Consequently, this may suggest that the choices companies make in the context of their business has a great potential to influence the world from an economic, but also from a social and environmental standpoint. From this the notion emerged that companies have a responsibility, referred to as Corporate Social Responsibility (CSR). A clear definition of the CSR concept is difficult to find, more than 37 different definitions has been identified. Common to all these is that they address a number of underlying themes such as: Balance, Responsibility, and Value. Few studies examine companies’ underlying assumptions about the adaptation and communication of CSR, and the perception of how one type of value in relation to another is created and defined. It is clear, however, that companies must make a choice regarding which areas of CSR they should prioritize. Purpose: The purpose of this thesis is to study how Swedish companies strategically adapt their CSR initiatives and CSR communication to create value. Method: In order to answer the purpose of the thesis a qualitative method has been used. Interviews were conducted with CSR representatives from three major Swedish companies. Theories: The Pyramid of CSR, Green marketing activities on three levels, Generic environmental strategies and Ten rules for successful CSR communication. Conclusion: The results of the study suggest that the link between the adaption of CSR and CSR communication is based on the business value perspective. Furthermore, it would seem that the competitive strategy of a company is in close symbiosis with their value perspective. The result of the study indicate that there is not a value perspective which should be preferred over others in the adaption of CSR and CSR communication, the value perspective should instead be relative to the company’s current competitive strategy and industry conditions.
Bakgrund: I dagsläget finns flera internationella företag och organisationer som har en högre omsättning än många utvecklingsländers BNP. Följaktligen kan detta innebära att de val företag gör inom ramen för sin verksamhet har stor möjlighet att påverka omvärlden ur ett ekonomiskt, men även ur ett socialt och miljömässigt perspektiv. Givet denna möjlighet till påverkan har även uppfattningen att företag besitter ett ansvar utvecklats, benämnt Corporate Social Responsibilty (CSR). En enhetlig definition för CSR är svår att finna, mer än 37 skilda definitioner finns identifierade. Gemensamt för alla dessa är att de länkar samman ett antal underliggande teman såsom; balans, ansvar och värde. En begränsad mängd forskning har behandlat företags underliggande antaganden om anpassning och kommunikation av CSR, samt synen på hur något typ av värde i relation till detta skapas och definieras. Tydligt är dock att företag måste göra ett val gällande vilka områden inom CSR de skall fokusera på för att på det mest förmånliga sättet gynna företaget och vara i enlighet med deras strategiska mål.. Syfte: Syftet med denna uppsats är att studera hur svenska företag strategiskt resonerar kring anpassningen av sitt arbete med Corporate Social Responsibility, samt kommunikationen av detta arbete för att kunna erbjuda ett värde. Metod: För att besvara syftet har en kvalitativ ansats nyttjats genom flertalet genomförda intervjuer med CSR-representanter på tre svenska företag. Teori: Den teoretiska referensramen utgörs av CSR-pyramiden, Gröna marknadsföringsaktiviteter på tre nivåer, Generiska miljöstrategier samt Tio regler för framgångsrik CSR-kommunikation. Slutsats: Studiens utfall har föreslagit att sambandet mellan anpassning av CSR och kommunikationen av detta, först och främst utvecklas utifrån företagets värdeperspektiv. Företagets valda konkurrensstrategi verkar även vara i symbios med detta värdeperspektiv. Studiens resultat indikerar inte att det finns en värdesyn som bör föredras framför andra i samband med anpassning av CSR och CSR-kommunikation, utan detta bör istället vara i relation till företagets rådande konkurrensstrategi och förutsättningar inom branschen.

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Kinuthia, Wanyee. « “Accumulation by Dispossession” by the Global Extractive Industry : The Case of Canada ». Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/30170.

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This thesis draws on David Harvey’s concept of “accumulation by dispossession” and an international political economy (IPE) approach centred on the institutional arrangements and power structures that privilege certain actors and values, in order to critique current capitalist practices of primitive accumulation by the global corporate extractive industry. The thesis examines how accumulation by dispossession by the global extractive industry is facilitated by the “free entry” or “free mining” principle. It does so by focusing on Canada as a leader in the global extractive industry and the spread of this country’s mining laws to other countries – in other words, the transnationalisation of norms in the global extractive industry – so as to maintain a consistent and familiar operating environment for Canadian extractive companies. The transnationalisation of norms is further promoted by key international institutions such as the World Bank, which is also the world’s largest development lender and also plays a key role in shaping the regulations that govern natural resource extraction. The thesis briefly investigates some Canadian examples of resource extraction projects, in order to demonstrate the weaknesses of Canadian mining laws, particularly the lack of protection of landowners’ rights under the free entry system and the subsequent need for “free, prior and informed consent” (FPIC). The thesis also considers some of the challenges to the adoption and implementation of the right to FPIC. These challenges include embedded institutional structures like the free entry mining system, international political economy (IPE) as shaped by international institutions and powerful corporations, as well as concerns regarding ‘local’ power structures or the legitimacy of representatives of communities affected by extractive projects. The thesis concludes that in order for Canada to be truly recognized as a leader in the global extractive industry, it must establish legal norms domestically to ensure that Canadian mining companies and residents can be held accountable when there is evidence of environmental and/or human rights violations associated with the activities of Canadian mining companies abroad. The thesis also concludes that Canada needs to address underlying structural issues such as the free entry mining system and implement FPIC, in order to curb “accumulation by dispossession” by the extractive industry, both domestically and abroad.

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Rahardjo, Elizabeth Citra Dewi, et 蔡美鈴. « THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE SUSTAINED COMPETITIVE ADVANTAGE ». Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5nnn6e.

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碩士
國立臺灣科技大學
企業管理系
106
Continuous pressure of the implementation of corporate social responsibility (CSR) has become an inescapable priority for business leaders. But often the engagement of CSR does not give as much expected return for the companies, mostly because the management often place business against society, and the CSR programs that most companies engaged are executed in generic ways instead of aligning it with the company’s strategies. If the companies can engage their CSR activities that present an opportunity to create shared value both for the business and the society, CSR can be a tool to achieve competitive advantage. The sustainability of the competitive advantage nowadays is no longer based solely on financial outcomes, but rather associated with non-financial outcomes that are less-tangible and exemplify the company’s distinguished values, in which the concept of sustainability lies on the possibility of competitive duplication. Using Carroll’s (1991) CSR concept which distinguished CSR activities into four inter-related components, this research examines the influence of CSR conducted on Indonesian company’s sustained competitive advantage (SCA) with resource-based view perspective, using process performance as the indicator of SCA. The result showed that CSR engagement has a partial significant influence towards company’s SCA.

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Tsao, I.-Sheng, et 曹一生. « The Cases Study of Corporate Social Responsibility and Competitive Advantage ». Thesis, 2011. http://ndltd.ncl.edu.tw/handle/76274047828336260882.

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碩士
靜宜大學
管理碩士在職專班
99
In recent many years, the major target of corporations are aggregative to catch the maximization profits of shareholder’s and sustainable development by enhancing human resource and technology innovation. But the negative effects happening at the same time. for instance, exploitation of labors, environment pollutions or bankruptcy on purpose. In the awakening of the awareness of mankind, human had bad images with corporations. As a result, it can be affect the corporation’s operation and goodwill. Based on this situation, the Corporate Social Responsibility is importance right now. The study is based on Porter’s value chain and corporate management to analyze how corporation link strategy with social responsibility. If corporations follow this way, they can create competitive advantages and obtain human’s respect. Not only carry out the management of business sustainability but also promoting organizational performance. In the future, every new strategies must to be link social responsibilities. The upshot of proving the new strategies will bring the goodwill and profits to the corporations, and then helping them to do self-reflection that other corporations and humans could have a good model to be following and choosing.

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Chen, Ke-Chun, et 陳科均. « Corporate Social Responsibility as a Competitive Advantage– Business Model Perspective ». Thesis, 2009. http://ndltd.ncl.edu.tw/handle/67367663796937270382.

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碩士
淡江大學
國際商學碩士在職專班
97
In this study, we analysis competitive advantages of corporate social responsibility (hereafter CSR)implementing in corporations from business model perspective. Research method is semi-structured interviewing. Investigating Business Model elements from 3 cases, this study tried to find out differences effects for corporations, which implement CSR and for other corporate, which does not. Research result also found that corporation with CSR has competitive advantages as follows: 1.They have better executive ability to practice CSR if a corporation has an individual CSR department.2.CSR leads OEM factory to deliver core value of Quality.3.Energy saving from supply chain leads to cost saving.4.Brand buyers is a key factor for OEM factory to implement CSR. 5.CSR benefits to factory and staffs.The factory, which implements CSR, will have a better chance to get orders from brand buyers. 6.Regardless motivation (by force or volunteer) of CSR implementation, the buyers trust factories with CSR even more.

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He, Hui. « Corporate social responsibility and competitive advantages ». Doctoral thesis, 2011. http://hdl.handle.net/10071/5890.

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Nos últimos anos a Responsabilidade Social das Organizações (RSO) tem ganho uma profunda popularidade. Actualmente, muitos gestores têm-se apercebido da necessidade de terem em consideração a responsabilidade social e também têm tido preocupações acerca dos custos e dos benefícios potencialmente gerados pela RSO. Desta forma, o estudo do impacto da RSO nas Vantagens Competitivas (VC) tem uma relevância prática e teórica acrescida. Este trabalho baseia-se num conjunto de proposições teóricas, procurando avaliá-las de acordo com uma escala de medida definida, sobre a relação do modelo HEXIE e a RSO. Através da aplicação de um questionário foram colectados 176 questionários entre 1 de Setembro de 2010 e 30 de Janeiro de 2011 no Norte da China. Para analisar os dados recolhidos foram usadas as técnicas estatísticas da análise factorial e o modelo de equações estruturais. Com base nos resultados obtidos, discutimos o papel da RSO no modelo HEXIE no processo de mediação das VC e da relação entre os stakeholders. Usou-se os softwares Amos 9.0 e SPSS 18.0 para processar e analisar os dados do questionário, para verificar a relações existente entre as variáveis do modelo conceptual e as hipóteses de investigação. Estas são as principais conclusões: (1) Como um todo, os gestores Chineses têm um bom desempenho na responsabilidade requerida pelas normas/lei; contudo têm desempenhos fracos na responsabilidade “obrigatória” ao nível ético e filantrópico; (2) A RSO no modelo HEXIE começa com duas dimensões, mecanismo do princípio-dual, a interna “He” (gestores, cultura organizacional, estratégia do negócio, liderança) e a externa “Xie” (normativos legais, supervisão das instituições governamentais e organizações não governamentais, supervisão dos media, standards internacionais); (3) A relação com os Stakeholders deve ser dividida em dois aspectos: stakeholders que não têm uma relação de negócio e os que têm uma relação de negócio; (4) As vantagens competitivas também devem ser separadas em duas dimensões: as externas (reputação da organização, apoio governamental, tanto financeiro como outro tipo de apoio) e internas (talento interno, capacidade de inovação); (5) O modelo HeXie tem uma relação directa com a RSO, mas não positiva, na promoção e manutenção de VC; (6) A influência da relação entre a RSO e o modelo HeXie nas VC pode ser analisado da seguinte forma: RSO no Modelo HeXie -> stakeholders -> vantagens competitivas. Os stakeholders têm um importante papel na mediação entre a RSO e o Modelo HeXie, potenciando as VC.
In the past years, Corporate Social Responsibility (CSR) gained more and more popularity. At present, many businesses have realized the necessity and imperative to undertake CSR, and also been concerned about the costs and benefits possibly generated from CSR. The study about the impact of CSR on Competitive Advantage (CA) is an important practical and theoretical issue. The thesis based on theoretical analysis about CSR’ HEXIE management, Stakeholder Relationship and CA, brings forward a series of propositions and establishes the measurement scales for them. Through pilot in-depth interview and the questionnaire approaches, we collect 176 questionnaires in the context of North China from September 1, 2010 to January 30, 2011. On the basis of the statistic analysis of Factor Analysis and Structural Equation Modeling (SEM), we discusse the role of CSR’s HEXIE management on promoting CA through the mediator variable (Stakeholder Relationship). The statistics softwares SPSS18.0 and Amos9.0 have been used for processing and analyzing the survey data, to verify the hypotheses. The conclusions of the thesis are as follow: (1) As a whole, the Chinese businesses have a good performance in CSR required by the laws, however, a poor performance in mandatory responsibility at ethical and philanthropic level. (2) CSR’s HEXIE management is started with the two dimensions, dual-principles mechanism, internal “He” principle (employee management, corporate culture, business strategy, leadership concepts) and external “Xie” principle (legal restraint, governmental and non-governmental organizations’ supervision, media supervision, international standards); (3) Stakeholder relationship is divided into two aspects: non-business related stakeholder relationships and business related stakeholders; (4) Competitive advantage is also separated into two dimensions: external CA (enterprise’s reputation, financing and government support) and internal CA (enterprise’s employees and innovation ability); (5) HEXIE management on CSR Plays a direct but not positive role in promoting and maintaing of competitive advantages; (6) The positive influence of CSR’s HEXIE management on CA is passed on as follows: CSR’s HEXIE management -> stakeholders relationships -> CA. The stakeholder relationship plays a crucial mediator role in increasing the effect from CSR’s HEXIE management on CA.

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« Corporate environmental behavior and competitive advantage ». Thesis, 2006. http://library.cuhk.edu.hk/record=b6074176.

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Data are collected from twenty-nine corporations in Hong Kong, the Pearl River Delta, Beijing, and England. Concurring with the conceptual framework, competitiveness, legitimacy, and corporate social responsibility (CSR) are identified as key motivations of CEB. Among these three motivations, CSR has the most obvious direct impact on CEB. Notably, attitudes toward CSR vary significantly among corporations, and CSR is critically linked to the extent of managerial engagement in CEB. With some corporations successfully linking CEB with competitive advantage, the findings clear the causal ambiguity between engagement in CEB and competitive advantage. Several strategies in terms of reputation building, productivity improvement, market positioning, and capability enhancement are identified. The study enriches theory development of the two divergent perspectives: (a) strategic management and (b) CSR by suggesting a theory of strategic management embracing CSR in building competitive advantage, and the latter affirming engagement of CEB in improving corporate financial performance.
Existing views on how corporations resolve environmental problems are polarized with one side seeing corporate environmental investment as a cost with an inherent trade-off between economic and environmental concerns; and the other side asserting the moral obligation for corporations to do so. This study adopts a holistic view to resolve the problem by proposing a conceptual framework of corporate environmental behavior (CEB) through the linking mechanism to synthesize the seemingly diverged views.
Croft Kan, Man Ping Lena.
"December 2006."
Adviser: Shige Makino.
Source: Dissertation Abstracts International, Volume: 68-08, Section: A, page: 3457.
Thesis (Ph.D.)--Chinese University of Hong Kong, 2006.
Includes bibliographical references (p. 257-279).
Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Electronic reproduction. [Ann Arbor, MI] : ProQuest Information and Learning, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Electronic reproduction. Ann Arbor, MI : ProQuest dissertations and theses, [201-] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Abstracts in English and Chinese.
School code: 1307.

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Wu, Tzer-Shin, et 吳澤欣. « Corporate Social Responsibility : the Cause and Consequences of sustainable Competitive Advantage ». Thesis, 2010. http://ndltd.ncl.edu.tw/handle/70095825089244292838.

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碩士
國立交通大學
管理學院碩士在職專班經營管理組
98
When enterprises become the major players in global economy, politic and society and gain access to a lot of resources, “stakeholders theory” encourages the enterprises to think over the corporate social responsibility (CSR) to their stakeholders. “Stakeholders theory” expects that besides the business interests, enterprises could further pursuit the triple bottom line in economic, environmental and social dimensions and thus making CSR activities evolve from traditional charitable contributions to the corporate operations or even turn into a part of internal value creations. The term “CSR” has been quickly developed its meaning over the past decade. Even though the majority of business executives still view the corporate social responsibility as risks rather than opportunities, more and more executives from leading companies start to talk about the innovations and opportunities brought by sustainability. However, despite the growing number in literatures indicating that the environmental protection and corporate social responsibility should be separated from the emotional appeals and thus become the sources of innovation and the help in continuous growth. But there is still lacking a clear and long-term verifiable proof on how businesses can be benefited from pursuing corporate responsibility and thus creating competitive advantages. This study chooses Dow Jones Sustainability Index (DJSI) and benchmarks the leading enterprises in each supersector by using the scores received in each criterion and later use empirical approaches of statistical methods to conclude how they choose the topics they are good at to them and further internalized corporate social responsibility as the competitive strategies to form long-term competitive advantages.

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Hsiao-Kang, Chen, et 陳小剛. « The study on strategic is corporate social responsibility and competitive advantage ». Thesis, 2010. http://ndltd.ncl.edu.tw/handle/44741371230401517286.

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碩士
輔仁大學
管理學研究所
98
Corporations are aggregative to merge or innovative technology to catch shareholder’s maximization profit. At the same time, the negative effect happens, for example, environment pollution, exploitation of labor or bankruptcy on purpose. In the awakening of the awareness of mankind, human has bad image about the corporations. As a result, it can be hurt corporations’ operation and goodwill. Based on the current situation, it raises the importance and necessity of Corporate Social Responsibility now. The study is basic on Porter’s value chain and corporate govemance to analyze how corporations link strategy with social responsibility. If corporations do this way, and they can create competitive advantage and win human’s respect. In the future, the new strategy must link social responsibilities. The result of the study proves that the new strategy brings the goodwill and profit for the corporations. Also the result let corporations do self-reflection and have the good model to follow.

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Chen, Yan-Sin, et 陳姸心. « Linking Strategic Corporate Social Responsibility and Competitive Advantage : Evidence from China ». Thesis, 2013. http://ndltd.ncl.edu.tw/handle/80044109615741350218.

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碩士
淡江大學
會計學系碩士班
101
Corporate Social Responsibility in Western countries which has a lot of research and development for many years, and it has progressed to a strategic combination with the business goal. This study links the strategic corporate social responsibility and competitive advantage, expecting to find out the evidence from China enterprises. This study also considers the other factors that affect competitive advantage such as human capital variables. The samples are 1176 listed companies in China from 2008 to 2011. The empirical results show that on the whole, the implementation of strategic corporate social responsibility for the impact of competitive advantage cannot be able to see the results immediately in the current year, but it will impact on competitive advantage in later year, and other factors as human capital also had significant relationship with competitive advantage.

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Moiketso, Mooketsi. « Corporate Social Responsibility in Botswana : a management perspective / Mooketsi Moiketso ». Thesis, 2013. http://hdl.handle.net/10394/16164.

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This study focuses on corporate social responsibility from a management perspective. The study had the following objectives - to investigate the level of adoption of CSR by companies in Botswana; to find out why companies in Botswana have embraced CSR; to investigate the views of governments, pressure groups and stakeholders on companies which have embraced CSR in their communities; and to recommend to company management and stakeholders on how best they can use CSR to their best advantage. A Positivist (quantitative) strategy was used to execute this study and data capture was done through the use of a structured questionnaire. This instrument was issued to 100 members of management from companies based near Mahalapye and Gaborone. The response rate was 88%. The key findings were that many companies have CSR policies at their workplaces but they are not yet fully functional. Many companies have also embraced CSR for political mileage reasons only and to appear to be environmentally conscious.
Thesis (MBA) North-West University, Mafikeng Campus, 2013

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Zhowa, Takesure. « Corporate social responsibility as a competitive advantage strategy by community banks in Tshwane ». 2010. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1000509.

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Thesis (MTech. degree in Organisational Leadership)--Tshwane University of Technology, 2010.
This study proposes to investigate the extent to which personal banking consumers of community banks perceive that there is a relationship between the quality of banking services they receive and the principles that govern socially responsible practices. Specifically, the study investigates the extent to which retail banking consumers of selected two different community banks in Tshwane attribute their levels of (dis) contentment (as surrogates of perceptions) to the community banking services provided to them in the context of well known Corporate Social Responsibility (CSR) principles

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HSU, I.-HUNG, et 徐飴鴻. « Strengthening Competitive Advantage with Corporate Social Responsibility-The Case of Yunlin Gukeng Coffee Company ». Thesis, 2018. http://ndltd.ncl.edu.tw/handle/taxv4g.

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碩士
國立雲林科技大學
企業管理系
106
The study aims to investigate the impact of corporate social responsibility fulfillment on the competitive advantages of a corporation. The subject of study was Yunlin Gukeng Coffee Enterprise Co., Ltd., and a case study and data analysis were conducted to analyze the correlation among its main competitive advantage indicators (including corporate growth, etc.), corporate social responsibility activities and business model. The results show that the cost a corporation continuously paid for corporate social responsibility activities not only becomes the mental obstacle which keeps its competitors from imitating it, but its brand image with well-fulfilled corporate social responsibility may further strengthen the links in its supply chain, forming a growing source of competitive advantage. The study briefly introduced the coffee industry and market in Taiwan first, and then the business model of the study subject and the correlation among the main research variables were both analyzed through the interview method of qualitative research. Besides its dedication to the quality improvement of its products and services, the study subject continuously extended its scope of corporate social responsibility from the upstream individual farmers in its supply chain to other interested parties (including consumers, other suppliers and communities) and constructed a value co-creation platform for Taiwanese coffee products that could gradually increase the value added to locally produced coffee beans. In addition, through the environment optimization and enlivening of local community, the local residents had thus become its best help in word-of-mouth marketing. Meanwhile, the long-term competitive advantages gained by the study subject from its corporate social responsibility played a further important role in the value creation of its new products. With the case of an actual corporation, the study results prove that corporate social responsibility is not just a recognition of cost or ethics, but it may become a source of competitive advantage along with long-term revenue.

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Santos, Maria João. « Does corporate social responsibility have impact in corporate reputation ? an analysis of EDP ». Master's thesis, 2011. http://hdl.handle.net/10071/4220.

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JEL Classification System: M1 – Business Administration M10 – General M14 – Corporate Culture; Social Responsibillity
Purpose: This paper has one main purpose: to understand the effect of Corporate Social Responsibility (CSR) initiatives developed by EDP Group in its Reputation. By understanding the motivations and results of CSR and their relation with Corporate Reputation (CR), it is intended to compare the external perspective of consumers with internal perspective of employees. Methodology: A quantitative research was employed in this study. Primary data was collected via a questionnaire sent to a mailing list of EDP consumers and a list of EDP employees. Meta analysis used 174 complete responses of EDP consumers and 88 complete responses from EDP employees. Findings: Results show that initiatives in CSR have influence in Reputation of EDP, essentially based on improve stakeholder engagement as a benefit of CSR initiatives. There are some differences between internal and external stakeholders, on which employees value more all CSR results as a sign of CR than consumers. Practical implications: The results could be applied for EDP in its operational strategy, confronting strengths and weaknesses of its action in this field. Limitations: Results may be affected by the idiosyncrasies of surveys, related to both consumers and employees (for instance, due to the fact that selected employees are already participants of volunteering initiatives). The mistrust clime in which this study was developed could also influence results.
Objectivo: Este estudo tem como objectivo principal perceber se as iniciativas em Responsabilidade Social desenvolvidas pelo Grupo EDP têm impacto na sua Reputação. Compreendendo as motivações e resultados da Responsabilidade Social e a sua relação com a Reputação Corporativa, pretende-se comparar a perspectiva externa dos consumidores e a perspectiva interna dos colaboradores. Metodologia: Foi utilizada uma pesquisa quantitativa, cujos dados foram recolhidos através de um questionário enviado para uma lista de e-mail de consumidores e colaboradores da EDP. A análise baseou-se em 174 respostas completas dos consumidores e 88 respostas completas por parte dos colaboradores da EDP. Resultados: Os resultados evidenciam que as iniciativas em Responsabilidade Social têm impacto na Reputação da EDP, essencialmente devido a benefícios relacionados com a melhoria do envolvimento dos stakeholders. Registaram-se diferenças entre os stakeholders internos e externos, sendo que os colaboradores tendem a valorizar mais os resultados das iniciativas em Responsabilidade Social, como um sinal de Reputação do que os consumidores. Implicações práticas: Os resultados do estudo podem ser aplicados pela EDP na sua estratégia operacional, confrontando os pontos fortes e as fraquezas da sua actuação nesta área. Limitações: Os resultados podem ser afectados pelas idiossincrasias das amostras tanto as relativas aos consumidores como aos colaboradores (como por exemplo a amostra seleccionada dos colaboradores ser proveniente de uma lista de voluntários). O clima de desconfiança vivido no país durante o desenvolvimento deste estudo poderá ter influenciado os resultados.

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Smits, Marieke. « Improving competitive advantage through corporate social responsibility in South Africa : the role of social and environmental impact levels ». Diss., 2014. http://hdl.handle.net/2263/45042.

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The question as to whether companies can “do well while doing good” has been investigated by academics for over four decades. Conclusive evidence of a positive link between Corporate Social Responsibility (CSR) and Corporate Financial Performance (CFP) so far has however remained elusive. In building on previous research findings, this study aimed to provide a deeper understanding into the mediating and moderating factors that impact a firm’s ability to generate returns from social investment. In particular, the moderating effect of social and environmental (SEI) impact levels on CSR returns were further investigated. Following the risk-reduction and value-creating hypotheses, it was asserted that sustainable firms with high SEI would yield superior CFP as compared to their peers with lower levels of social and environmental impact. The findings revealed that sustainable firms with high levels of social and environmental impact indeed had higher CFP than their peers with medium and low social and environmental impacts levels. However, the same results were yielded for non-sustainable companies. Although the main hypothesis did not yield the expected outcomes, the study provided important insights into the role of moderating factors on the ability for firms to generate returns from CSR. Moreover, the study uncovered previously unexplored areas of CSR and thereby opened up new avenues for future research.
Dissertation (MBA)--University of Pretoria, 2014.
lmgibs2015
Gordon Institute of Business Science (GIBS)
Unrestricted

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Fletcher, David Macpherson. « Do ‘green’ architectural decorative products deliver a competitive advantage for Australian companies ? » Thesis, 2014. http://hdl.handle.net/1959.13/1051221.

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Professional Doctorate - Doctor of Business Administration (DBA)
Decisions to invest in green initiatives (green products and green innovations) are generally made after considerable discussion and market research by any organisation. Green initiatives cover a wide range of business activities which can result in positive and negative outcomes along the entire supply chain. Organisations are being encouraged by governments, societies and other stakeholders to conduct their business activities in a manner that minimises risk and damage to the environment, economy and society, while still pursuing improvements in product life cycle performances. Green initiatives are a management tool that can assist in meeting these demands with the rewards of delivering benefits back to the company through creating a competitive advantage and contributing to the firm’s Corporate Social Responsibility profile. The aim of this study is to explore the reasons why organisations initiate green strategies and the effectiveness of the introduced ‘green’ initiatives in the Australian marketplace. A positivism philosophy is adopted in this empirical research, which includes using a deductive research approach with a quantitative research instrument to collect and measure responses from 53 Australian green product manufacturers. The collected data is analysed using causal analysis to investigate the hypotheses developed to answer the research question. A quantitative approach is justified as the research is based on similar work conducted in the northern hemisphere. Environmental investment research has received considerable interest in the northern hemisphere in the domain of corporate ‘green’ initiatives. However, this research focuses on Australian organisations that have implemented ‘green’ initiatives to investigate if their investments are delivering the sought after benefits. The findings from the research support the research question that green product strategies can both deliver a competitive advantage and contribute to enhancing an organisation's corporate social responsibility profile. The research findings suggest that green strategy actions will indirectly increase financial improvements in the process of corporate social responsibility. In a similar fashion, green strategy actions will indirectly increase price premiums through having a competitive advantage. The analysis reveals that corporate social responsibility and competitive advantage are important mediators of the relationships between variables. Implications from the research are discussed and future research opportunities are presented, along with the limitations of the current work.

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Thai, Dam Huy Trung, et 泰輝忠. « Obtaining Sustainable Competitive Advantage from Customer Loyalty : A Perspective of Marketing-Mix Strategy and Corporate Social Responsibility ». Thesis, 2014. http://ndltd.ncl.edu.tw/handle/c6xb2u.

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碩士
中國文化大學
國際企業管理學系
102
This paper aims to identify customer loyalty as a business sustainable competitive advantage from the perspective of service marketing-mix strategy and corporate social responsibility (CSR), by examining the simultaneous effects of selected service marketing-mix elements including people, physical environment, and processes, and CSR as another independent variable on customer perceived value, trust, and loyalty in the smart phone industry. The study has been conducted with a questionnaire survey, using multiple regression analysis method with SPSS 18.0 software. The results from the empirical analysis shows that (1) The selected service marketing-mix elements including physical environment and processes of service providers present significantly positive effects on customer perceived value but not with customer trust; (2) The performance of service employees does not help enhance perceived value and trust of customers; (3) Customer perceived value appears remarkably in building trust and strengthening customer loyalty; (4) The trust and loyalty of customers are improved when customers have good emotional feeling, social recognition, and quality assurance when using the smart phones; (5) The price value is not significantly associated with the performance of physical environment, service delivery processes, as well as not help enhance trust and loyalty of customers (6) CSR plays a powerful roles in enhancing value perceived by customers, building trust, and improving customer loyalty (7) The perceived value is found as a full mediator between marketing-mix efforts customer trust and a partial mediator in the relationship between CSR and customer trust. (8) Customer trust partially mediates the relationship between perceived value and the loyalty of customer, and between the CSR and customer loyalty. (9) In addition, three dimensions out of the four, namely ‘emotional’, ‘social’, and ‘quality’ value ofperceived value do have a significant effect on customer trust and loyalty. Only the fourth dimension of perceived value, ‘price’ value does not influence trust as well as improve loyalty when customers are considering or while using a smart-phone.

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Chen, Cheng-Hong, et 陳政宏. « The Research of Relationship among Dynamic InnovationCapabilities, Corporate Social Responsibility and Competitive Advantage – as Multi- National Corporations for Example ». Thesis, 2010. http://ndltd.ncl.edu.tw/handle/85790453110126839734.

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碩士
大葉大學
國際企業管理學系碩士班
98
The research defined the competitive advantage not only financial performance but also focus on sustain innovation performance (Leskovar Spacapan et al., 2007). Furthermore, we research the relationship among the dynamic innovation capabilities, corporate social responsibility and competitive advantage as well as to understand the application to dynamic innovation capabilities. Data were collected from managers or workers executives from 311 biotechnology industries of multinational corporations. Analytical Software is SPSS, and the overall Cronbach's Alpha of the dimensions all bigger then 0.7. Findings demonstrated that dynamic innovation capabilities were related to corporate social responsibility. Dynamic innovation capabilities related positively to competitive advantage.

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Thèses sur le sujet « Corporate social responsibility, competitive advantage »

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