Thèses sur le sujet « Consumer behavior – data processing »
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Yanamandram, Venkata Krishna Kumar. « Retention of dissatisfied business-to-business services customers ». Thesis, The University of Sydney, 2008. https://hdl.handle.net/2123/28954.
Texte intégralMestre, María del Rosario. « Bayesian predictive models of user intention ». Thesis, University of Cambridge, 2015. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.708641.
Texte intégralWinn, David. « An analysis of neural networks and time series techniques for demand forecasting ». Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1004362.
Texte intégralKadambi, Rupasri. « Analysis of data mining techniques for customer segmentation and predictive modeling a case study / ». Diss., Online access via UMI:, 2005.
Trouver le texte intégralIncludes bibliographical references.
Yan, Ping. « SPATIAL-TEMPORAL DATA ANALYTICS AND CONSUMER SHOPPING BEHAVIOR MODELING ». Diss., The University of Arizona, 2010. http://hdl.handle.net/10150/195232.
Texte intégralSun, J. (Jia). « Exploring the factors affecting online consumer behavior in China:case : Taobao ». Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201811093003.
Texte intégralShen, Hao. « The effects of procedural and declarative knowledge in consumer information processing / ». View abstract or full-text, 2008. http://library.ust.hk/cgi/db/thesis.pl?MARK%202008%20SHEN.
Texte intégralFarney, Ryan M. « The Influence Exposure Has on Consumer Behavior ». Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1251.
Texte intégralKetron, Seth Christopher. « Size Framing : Conceptualization and Applications in Consumer Behavior ». Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1011747/.
Texte intégralYuan, Yuan. « Bayesian Conjoint Analyses with Multi-Category Consumer Panel Data ». University of Cincinnati / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ucin162766827512258.
Texte intégralLiu, Kai. « Detecting stochastic motifs in network and sequence data for human behavior analysis ». HKBU Institutional Repository, 2014. https://repository.hkbu.edu.hk/etd_oa/60.
Texte intégralBrockwell, Erik. « State and industrial actions to influence consumer behavior ». Doctoral thesis, Umeå universitet, Nationalekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-93334.
Texte intégralLepler, Joerg. « Creating dynamic application behavior for distributed performance analysis ». Thesis, Georgia Institute of Technology, 1998. http://hdl.handle.net/1853/8201.
Texte intégralJin, Yun. « Pre-purchase search vs. web surfing effects of internet motives and ad relevance on psychological processing of online ads / ». Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/5874.
Texte intégralThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 29, 2007) Includes bibliographical references.
Mehar, Sara. « The vehicle as a source and consumer of information : collection, dissemination and data processing for sustainable mobility ». Thesis, Dijon, 2014. http://www.theses.fr/2014DIJOS069/document.
Texte intégralToday, vehicles have become more sophisticated, intelligent and connected. Indeed, they are equipped with sensors, radars, GPS, communication interfaces and high processing and storage capacities. They can collect, process and communicate information related to their working conditions and their environment forming a vehicular network. The incorporation of communication technologies on vehicles garnered a huge attention of industry, government authorities and standardizations organizations and opened the way for innovative applications that revolutionized the automotive market with the main goals to ensure safety on roads, increase transport efficiency and provide comfort to drivers and passengers. In addition, transportation is still an actively evolving sector. More sustainable means of transportation such as electric vehicles are introduced progressively to the automotive market with new challenges related to energy consumption and environment preservation that remain to be solved. Many research investigations and industrial projects are done to exploit the advantages of information and communication technologies (ICT) to fit with transportation challenges. However, having connected and cooperative vehicles creates a highly dynamic network characterized by frequent link breaks and message losses. To cope with these communication limitations, this thesis focuses on two major axis: (i) connected vehicle or connected mobility and (ii) sustainable mobility. In the first part of this thesis, data dissemination, collection and routing in vehicular networks are addressed. Thus, a new dissemination protocol is proposed to deal with frequent network fragmentation and intermittent connectivity in these networks. Then, a new deployment strategy of new communication infrastructure is developed in order to increase network connectivity and enhance the utilization of the network resources. Finally, a new routing protocol, for delay-sensitive applications, that uses the optimized infrastructure deployment is proposed. The second part focuses on sustainable mobility with a focus on electric vehicles and with the main objective is to reduce pollution issues and make better use of energy. A new architecture for electric vehicles fleet management is proposed. This latter uses the implemented protocols of the first part of this thesis in order to collect, process and disseminate data. It helps to overcome the limitations related to short autonomy of electric vehicles. Then, to meet energy balance challenges, a new deployment scheme for electric vehicles charging stations is developed. This solution helps to satisfy drivers’ demands in term of energy while taking into account available resources
Drummond, John. « Specifying quality of service for distributed systems based upon behavior models ». Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Jun%5FDrummond%5FPhD.pdf.
Texte intégralThesis advisor(s): Valdes Berzins, Luqi, William Kemple, Mikhail Auguston, Nabendu Chaki. Includes bibliographical references (p. 231-240). Also available online.
Witkowski, Walter Roy 1961. « SIMULATION ROUTINE FOR THE STUDY OF TRANSIENT BEHAVIOR OF CHEMICAL PROCESSES ». Thesis, The University of Arizona, 1986. http://hdl.handle.net/10150/276537.
Texte intégralDahl, Victor, et Marco Österlin. « Impact of GDPR on Data Sharing Behavior of Smart Home Users ». Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20336.
Texte intégralQuiñones, Cesar. « Implementation business-to-consumer electronic commerce website using asp.net web programming framework ». CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2948.
Texte intégralSrinivasan, Karthik K. « Dynamic decision and adjustment processes in commuter behavior under real-time information / ». Digital version accessible at:, 2000. http://wwwlib.umi.com/cr/utexas/main.
Texte intégralSampath, Vinodh Rajan. « Quantifying scribal behavior : a novel approach to digital paleography ». Thesis, University of St Andrews, 2016. http://hdl.handle.net/10023/9429.
Texte intégralKrishnamurthy, Raju Chemical Sciences & Engineering Faculty of Engineering UNSW. « Prediction of consumer liking from trained sensory panel information : evaluation of artificial neural networks (ANN) ». Awarded by:University of New South Wales. Chemical Sciences & ; Engineering, 2007. http://handle.unsw.edu.au/1959.4/40746.
Texte intégralGonzalez, Munoz Mario, et Philip Hedström. « Predicting Customer Behavior in E-commerce using Machine Learning ». Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-260269.
Texte intégralE-commerce has been a rapidly growing sector during the last years, and are predicted to continue to grow as fast during the next ones. This has opened up a lot of opportunities for companies trying to sell their products or services, but it is also forcing them to exploit these opportunities before their competitors in order to not fall behind. One interesting opportunity we have chosen to focus this thesis on is the ability to use customer data, that has not been available with physical stores, to identify customer behaviour patterns and develop a better understanding for the customers. Hopefully this makes it possible to predict customer behaviour. We specifically focused on distinguishing possible-buyers from buyers, with the intent of identifying key factors that affect whether the customer performs a purchase or not. We did this using Binary Logistic Regression, a supervised machine learning algorithm that is trained to classify an input observation. We managed to create a model that predicted whether or not a customer was a possible-buyer or buyer with an accuracy of 88%.
Chan, Sze Man Gabrielle. « Communication strategies used in online complaint communication : effects on customer satisfaction, corporate image and word of mouth communication ». HKBU Institutional Repository, 2002. http://repository.hkbu.edu.hk/etd_ra/447.
Texte intégralKim, Wooyang. « Consumer as Inforagers : Ecological Information Foraging under Information Overload Paradigm - An Integrative Perspective between Darwinism and Non-Darwinism ». Diss., Temple University Libraries, 2014. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/267372.
Texte intégralPh.D.
The main purpose of this dissertation is to assess ontological issues of information acquisition, focusing on information overload from an integrative perspective of two theoretical foundations, which links two perspectives of consumer behavior in information acquisition: foraging theory in behavioral ecology and information processing theory in marketing. Applying to the integrative investigation, the current research primarily emphasizes the infusion of ecological rationality (i.e., Darwinian Theory) into normative rationality (i.e., Newtonian Theory), but it is not alternative but complementary to each other. Ecological rationality, which is rooted in Darwinism, emphasizes that human behavior has developed through adaptation and natural selection as the human minds interact with environments. The current study consists of five chapters: the philosophical foundation of the rationalities, exploratory study, proposed hypotheses, empirical tests, and general discussion. A summary of the contents of each chapter is: The first chapter aims to provide an integrative framework of consumer information acquisition in order to explore ontological issues in information overload paradigm, attempting to synthesize different approaches in marketing and behavioral ecology. To explore, the current study emphasizes an integrative perspective between two theories for information acquisition (foraging and information processing), which are based on different philosophical foundations of the rationality (ecological and normative). Along with the process of the information acquisition, this study provides relevant consequences (decision-related responses and decision-related alternatives) after the information acquisition process and influential factors in temporal and psychological dimensions (time and motivation). Then, the conceptual study provides conclusion and the current research scope. The second chapter aims to examine the efficacy of the current study's theoretical integration in the process of consumer information foraging so as to approach an ontological issue in information overload paradigm: more information is better vs. less information is better (i.e., information processing theory and foraging theory under an information overload paradigm). Therefore, this study explores and examines what can be appropriate information structures to describe the ontological issue in the process of consumer information foraging. To formulate the adequate information structure, this study attempts to utilize an integrative perspective between marketing and behavioral ecology. This study examines consumers' online activities sequentially from a broad to detail approach, based on the categories of goods and services. The result, by and large, suggests a necessity of an integrative perspective to view a holistic information structure, including quantity, quality, and environment components. These structural components interactively communicate with minds when shaping the process of the consumer information foraging, which are likely to involve in the degree of information overload. Moreover, results demonstrate rather higher variation of strategic information foraging but emphasize some important communality in the initial stage of information foraging, such as the role of search engine and interpersonal communication. In addition, categories of goods and services affect shaping the pattern of strategic information foraging. Then, the conclusion of the study provides. The third chapter aims to propose a hypothetical model, based on the theoretical backgrounds in Chapter 1 and the findings of the exploratory study in Chapter 2. In addition, the pilot study was conducted to provide a concrete framework of the empirical study by checking the manipulation of holistic information structures. The manipulation of the structures includes the total quantity of information, the quality of information, and environmental information. Those structures measured on several resultant consequences, using the patch concepts (within-patch and between-patch). Controversially, in general, consumers tend to prefer more information rather than less information only when arranged information provides; otherwise, this preference attenuates. This controversial result also has conflicting variations, depending on the types of patches. Overall, the comparison in the within-patch and between-patch through displaying heterogeneous information structures suggests that holistic information structures are a more important factor than the mere quantity or quality of information. The fourth chapter empirically tests the theory-based hypothetical frameworks to assess the ontological issues in information overload paradigm using the integrative perspective of the two information acquisition theories. The findings of the empirical study suggest that the real-world information overload is not simply determined by a single dominant factor (e.g., quantity), but by the interplay of intricately intertwined factors. The factors are the following: information structures (three unarranged and four arranged information structures, including quantity, quality and environment), item categories (durables, nondurables and services), and time constraints (time pressure vs. no time pressure). The interwoven complexity implies that paradigmatic change of perspectives in relation with information overload though integrating two important conceptual factors between domain-specific dependency and universality. Moreover, the information overload begins with the browsing stage of acquiring the necessary information, not with the searching stage, suggesting the view of browsing-searching continuum that underscores the important role of the patch concept. As a whole, the conclusive findings suggest an integrative perspective between Darwinism and Non-Darwinism as a prerequisite of providing a better comprehension of the issues of the information overload paradigm. The fifth chapter is the section of general discussion including major findings, theoretical, methodological and empirical implications, limitations, and conclusive statement.
Temple University--Theses
Krishen, Anjala Selena. « When Comparison Becomes Contrast : Choice in an Oppositional Framework ». Diss., Virginia Tech, 2007. http://hdl.handle.net/10919/26533.
Texte intégralPh. D.
Dousa, Robin, et Alexander Pers. « Business Intelligence - det stora kartläggningspusslet : En studie om insamling och analys av konsumentinformation i livsmedelsbranschen ». Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26241.
Texte intégralPurpose: The purpose of this thesis is to examine how companies, with the help of advanced and developed technology, are able to understand consumer buying behavior through so called business intelligence. The purpose is also to find out how this technology is applied within the companies and the extent to which data is gathered in order to lead get consumers to desired purchasing decisions Theory: The theoretical core consists partly of a theoretical framework that describes business intelligence, as well as a section in which theories of consumer buying behavior is presented. Method: The thesis has its methodological basis on a qualitative research approach where focus is pointed at semi-structured interviews. A profound approach has been used to answer the research question. Data: Interviews has been conducted with topic-specific expertise, the respondents are from the following companies: IBM Sverige, HUI Research and Coop Sverige AB. Result: The results presented in the thesis show that the understanding companies have of consumer behavior mainly are extracted from data that loyalty cards can produce. The information from these cards can be collected in order to build a better relationship with the customers. Beyond that, there is a growing interest in identifying patterns of customer movement in stores. Furthermore, the results indicate that there is a problem concerning utilization of data resource, which mainly is based on the fact that companies are not able to utilize the data collected in an efficient manner which partly can be explained by problems concerning effective utilization of resources as well as the privacy concerns of customers. Conclusion: The study shows that technological improvements have made it possible to obtain a larger amount of data than most companies are able to utilize in an efficient way. Companies do not use the data they have access to in proportion to the capacity of the technological tools the companies possesses making it possible to obtain large amount of data.
VASCONCELOS, IGOR OLIVEIRA. « A MOBILE AND ONLINE OUTLIER DETECTION OVER MULTIPLE DATA STREAMS : A COMPLEX EVENT PROCESSING APPROACH FOR DRIVING BEHAVIOR DETECTION ». PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2017. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30648@1.
Texte intégralCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO
PROGRAMA DE EXCELENCIA ACADEMICA
Dirigir é uma tarefa diária que permite uma locomoção mais rápida e mais confortável, no entanto, mais da metade dos acidentes fatais estão relacionados à imprudência. Manobras imprudentes podem ser detectadas com boa precisão, analisando dados relativos à interação motorista-veículo, por exemplo, curvas, aceleração e desaceleração abruptas. Embora existam algoritmos para detecção online de anomalias, estes normalmente são projetados para serem executados em computadores com grande poder computacional. Além disso, geralmente visam escala através da computação paralela, computação em grid ou computação em nuvem. Esta tese apresenta uma abordagem baseada em complex event processing para a detecção online de anomalias e classificação do comportamento de condução. Além disso, objetivamos identificar se dispositivos móveis com poder computacional limitado, como os smartphones, podem ser usados para uma detecção online do comportamento de condução. Para isso, modelamos e avaliamos três algoritmos de detecção online de anomalia no paradigma de processamento de fluxos de dados, que recebem os dados dos sensores do smartphone e dos sensores à bordo do veículo como entrada. As vantagens que o processamento de fluxos de dados proporciona reside no fato de que este reduz a quantidade de dados transmitidos do dispositivo móvel para servidores/nuvem, bem como se reduz o consumo de energia/bateria devido à transmissão de dados dos sensores e possibilidade de operação mesmo se o dispositivo móvel estiver desconectado. Para classificar os motoristas, um mecanismo estatístico utilizado na mineração de documentos que avalia a importância de uma palavra em uma coleção de documentos, denominada frequência de documento inversa, foi adaptado para identificar a importância de uma anomalia em um fluxo de dados, e avaliar quantitativamente o grau de prudência ou imprudência das manobras dos motoristas. Finalmente, uma avaliação da abordagem (usando o algoritmo que obteve melhor resultado na primeira etapa) foi realizada através de um estudo de caso do comportamento de condução de 25 motoristas em cenário real. Os resultados mostram uma acurácia de classificação de 84 por cento e um tempo médio de processamento de 100 milissegundos.
Driving is a daily task that allows individuals to travel faster and more comfortably, however, more than half of fatal crashes are related to recklessness driving behaviors. Reckless maneuvers can be detected with accuracy by analyzing data related to driver-vehicle interactions, abrupt turns, acceleration, and deceleration, for instance. Although there are algorithms for online anomaly detection, they are usually designed to run on computers with high computational power. In addition, they typically target scale through parallel computing, grid computing, or cloud computing. This thesis presents an online anomaly detection approach based on complex event processing to enable driving behavior classification. In addition, we investigate if mobile devices with limited computational power, such as smartphones, can be used for online detection of driving behavior. To do so, we first model and evaluate three online anomaly detection algorithms in the data stream processing paradigm, which receive data from the smartphone and the in-vehicle embedded sensors as input. The advantages that stream processing provides lies in the fact that reduce the amount of data transmitted from the mobile device to servers/the cloud, as well as reduce the energy/battery usage due to transmission of sensor data and possibility to operate even if the mobile device is disconnected. To classify the drivers, a statistical mechanism used in document mining that evaluates the importance of a word in a collection of documents, called inverse document frequency, has been adapted to identify the importance of an anomaly in a data stream, and then quantitatively evaluate how cautious or reckless drivers maneuvers are. Finally, an evaluation of the approach (using the algorithm that achieved better result in the first step) was carried out through a case study of the 25 drivers driving behavior. The results show an accuracy of 84 percent and an average processing time of 100 milliseconds.
Navarro, Cota Juan Pedro Martin 1963. « DESIGN AND BEHAVIOR OF COMPOSITE SPACE TRUSSES ». Thesis, The University of Arizona, 1987. http://hdl.handle.net/10150/276505.
Texte intégralIgboayaka, Jane-Vivian Chinelo Ezinne. « Using Social Media Networks for Measuring Consumer Confidence : Problems, Issues and Prospects ». Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/32341.
Texte intégralFelgentreff, Tim, Alan Borning et Robert Hirschfeld. « Babelsberg : specifying and solving constraints on object behavior ». Universität Potsdam, 2013. http://opus.kobv.de/ubp/volltexte/2014/6729/.
Texte intégralConstraints – Beschränkungen und Abhängigkeiten zwischen Systemteilen – erlauben es Entwicklern, erwünschte Eigenschaften von Systemen zu spezifizieren, sodass diese automatisch sichergestellt werden. Das führt zu kompaktem, deklarativem Quelltext, und vermeidet verstreute Anweisungen, die wiederholt Invarianten prüfen und wiederherstellen müssen. Trotz dieser Vorteile ist Programmieren mit Constraints nicht verbreitet, sondern imperatives Programmieren die Norm. Es gibt eine lange Forschungsgeschichte zur Integration von Constraints mit imperativem Programmieren. Jedoch vereinheitlicht diese Integration nicht die Programmierkonstrukte zur Abstraktion und Kapselung beider Paradigmen. Das verhindert die Wiederverwendung von Modulen, da Quelltext, der in einem Paradigma geschrieben wurde, nur Module verwenden kann, die so geschrieben sind, dass sie dieses Paradigma unterstützen. Module benötigen daher redundante Definitionen, wenn sie in beiden Paradigmen zur Verfügung stehen sollen. Wir präsentieren hier eine Sprache – Babelsberg – welche die Konstrukte zur Abstraktion und Kapselung vereinheitlicht, indem sie bekannte objektorientierte Methodendefinitionen sowohl für deklarativen, als auch für imperativen Code verwendet. Unser Prototyp –Babelsberg/R – ist eine Erweiterung von Ruby, und unterstützt Rubys objektorientierte Semantik. Dieser erlaubt es Programmieren, Constraints schrittweise zu existierenden Ruby Programmen hinzuzufügen, indem diese auf den Ergebnissen von Methodenaufrufen deklariert werden. Der Prototyp ist auf Basis einer virtuellen Maschine für Ruby implementiert, wobei die Ausführungsgeschwindigkeit von objektorienterten Programmteilen ohne Constraints nur minimal – typischerweise weniger als 10% – beeinträchtigt wird. Weiterhin erlaubt es unsere Architektur, je nach Anwendungsfall, mehrere Lösungsalgorithmen für Constraints zu verwenden. Wir argumentieren, dass unser Ansatz einen nützlichen Schritt darstellt, um Programmieren mit Constraints zu einem allgemeinen Werkzeug für objektorientierte Programmierer zu machen. Wir zeigen Beispielanwendungen, die unserer Ruby-basierten Implementierung geschrieben sind, welche Constraints in einer Reihe von Anwendungen verwenden: Für interaktive Grafik, Schaltkreissimulation, Datenströme mit sowohl harten, als auch weichen Constraints bezüglich ihrer Geschwindigkeit, und Konfigurationsverwaltung.
Lui, W. C., et 雷永祥. « Flexible authorizations in workflow management systems ». Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B42577135.
Texte intégralSarma, Bandita. « Towards Resistance Detection in Health Behavior Change Dialogue Systems ». Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804981/.
Texte intégralArikan, Erinc. « Attack profiling for DDoS benchmarks ». Access to citation, abstract and download form provided by ProQuest Information and Learning Company ; downloadable PDF file Mb., 96 p, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:1435821.
Texte intégralKao, Ling-Jing. « Data augmentation for latent variables in marketing ». Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1155653751.
Texte intégralMuhamad, Nazlida. « Muslim consumers' motivation towards Islam and their cognitive processing of performing taboo behaviors ». University of Western Australia. Faculty of Business, 2008. http://theses.library.uwa.edu.au/adt-WU2009.0011.
Texte intégralDe, Luca Ramona. « A cognitive approach to scent marketing : the effect of odor priming and processing dynamics on consumer aesthetic preferences and choices ». reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/20321.
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Academic research on the effect of scent in marketing and consumer behavior have successfully demonstrated how odors improve cognitive, affective, and behavioral responses of consumers in the marketplace. Little attention has been turned to the cognitive mechanism through which scents provide information, and help individuals, and consumers, to attribute a meaning to physical, and psychological phenomena. In this dissertation, I discuss the underlying mechanism through which smell perceptions contribute to consumer decision-making, and preference formation, relying on the connection between smell, cognitive processing, and emotional paths. The dissertation is composed of three articles, which make an initial contribution to scent marketing by exploring the potential of a cognition-based approach to studies on olfaction (Article 1), empirically testing affective and semantic odor priming effects on consumer product and brand choices (Article 2), and empirically demonstrating how olfactory information added to an unscented product contribute to aesthetic preferences formation and processing style (Article 3). In particular, Article 1 consists of a systematic review of the most relevant studies on olfaction published from 1992 to 2017 and presents the current theories and approaches to the investigation of scent effects on consumer behavior, as well as introduces the opportunity of applying a cognitive-based approach to scent marketing studies. The article 2 contributes to olfactory priming literature demonstrating that the incidental exposure to an odor may non-consciously activate information which regulates consumer’s choice of products and brands. Eight experiments demonstrate that odors are primarily perceived through the dimension of their valence and that this process of odor perception and interpretation is an affective-based mechanism (i.e., affective priming) rather than associative-based (i.e., semantic priming). Article 3 explores how olfactory cues added to an unscented product (e.g., pencil) contribute to developing consumers’ aesthetic preferences for the product. I empirically test the PIA Model (Pleasure and Interest Model for Aesthetic Liking) in four experiments and demonstrated that olfactory information is processed across the two routes of heuristic and systematic processing simultaneous, whereas attribute-based information is processed primarily heuristically and then systematically. The final chapter presents the implications that a cognitive-based approach may provide to researchers, managers, and public policies makers to advance in scent marketing theory and practice.
Pesquisas acadêmicas sobre o efeito do cheiro nas áreas de marketing e de comportamento do consumidor demonstram com sucesso como os odores melhoram as respostas cognitivas, afetivas e comportamentais dos consumidores no mercado. Nesta tese discute-se o mecanismo subjacente pelo qual as percepções do cheiro contribuem para a tomada de decisão do consumidor e a formação de preferências, dependendo da conexão entre cheiro, processamento cognitivo e pistas emocionais. A tese, composta de três artigos, faz uma contribuição inicial para o marketing sensorial, explorando o potencial de uma abordagem baseada em cognição para estudos de marketing olfativo (Artigo 1), testando empiricamente os efeitos do odor priming afetivo e semântico nas escolhas dos consumidores para produtos e marcas (Artigo 2); e demonstrando empiricamente como as informações olfativas adicionadas a um produto cujo cheiro não representa um atributo central para sua avaliação, regulam a formação das preferências estéticas e o estilo de processamento (Artigo 3). O Artigo 1 consiste em uma revisão sistemática dos estudos mais relevantes sobre o olfato, apresentando as teorias e as abordagens mais utilizadas para a investigação dos efeitos do cheiro sobre o comportamento do consumidor, bem como introduz a oportunidade de aplicar uma abordagem cognitivista aos estudos de marketing olfativo. O Artigo 2 contribui para a literatura demonstrando que a exposição incidental a um odor pode ativar inconscientemente uma informação capaz de regular a escolha do consumidor de produtos e marcas. Oito experimentos demonstram que os odores são percebidos principalmente pela dimensão de sua valência (ou seja, agradável ou desagradável) e que esse processo de percepção e interpretação de um cheiro é um mecanismo afetivo (affective priming) e não associativo (semantic priming). O Artigo 3 explora como os cheiros adicionados a um produto cujo aroma não é um atributo central para sua avaliação, contribuem para o desenvolvimento das preferências estéticas dos consumidores para o produto. Quatro experimentos testam empiricamente o modelo PIA (Modelo de Prazer e Interesse), demonstrando que a informação olfativa é processada simultaneamente nas duas de processamento heurístico e sistemático, enquanto que a informação baseada em atributos é processada primeiramente de forma heurística e depois de forma sistemática. O capítulo final da tese apresenta as implicações que uma abordagem cognitiva pode fornecer aos pesquisadores, aos gestores de marketing e aos gerentes de políticas públicas para avançar na teoria e na prática de marketing olfativo.
Edin, Malin. « Persuasive Advertising : Consumers' views of and responses to the advertising of health-related products ». Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18260.
Texte intégralTrümper, Jonas. « Visualization techniques for the analysis of software behavior and related structures ». Phd thesis, Universität Potsdam, 2014. http://opus.kobv.de/ubp/volltexte/2014/7214/.
Texte intégralDie Softwarewartung umfasst alle Änderungen an einem Softwaresystem nach dessen initialer Bereitstellung und stellt damit eine der wesentlichen Phasen im typischen Softwarelebenszyklus dar. In der Softwarewartung müssen wir insbesondere strukturelle und verhaltensbezogene Aspekte verstehen, welche z.B. alleine durch Lesen von Quelltext schwer herzuleiten sind. Die Softwareanalyse ist daher ein unverzichtbares Werkzeug zur Wartung solcher Systeme: Sie bietet - vorzugsweise automatisierte - Mittel, um Informationen über deren Artefakte, wie Softwarestruktur, Laufzeitverhalten und verwandte Prozesse, zu extrahieren und zu evaluieren. Eine solche Analyse resultiert jedoch typischerweise in großen und größten Rohdaten, die selbst erfahrene Softwareingenieure direkt nur schwer untersuchen, bewerten und verstehen können. Unter Anderem dann, wenn vorab keine klare Frage formulierbar ist, benötigen sie Werkzeuge, um diese Daten zu erforschen. Hierfür bietet die Softwareanalyse und Visualisierung ihren Nutzern leistungsstarke, interaktive Mittel. Diese ermöglichen es Aufgaben zu automatisieren und insbesondere wertvolle und belastbare Einsichten aus den Rohdaten zu erlangen. Beispielsweise ist die Visualisierung von Software-Traces ein Mittel, um das Laufzeitverhalten eines Systems zu ergründen. Diese Arbeit zielt darauf ab, den "Werkzeugkasten" der visuellen Softwareanalyse zu erweitern und zu verbessern, indem sie sich auf bestimmte, offene Herausforderungen in den Bereichen der dynamischen und statischen Analyse von Softwaresystemen konzentriert. Die Arbeit entwickelt eine Reihe von Konzepten und Werkzeugen für die explorative Visualisierung der entsprechenden Daten, um Nutzer darin zu unterstützen, Informationen über betroffene Systemartefakte zu lokalisieren und zu verstehen. Da es insbesondere an geeigneten Visualisierungsmetaphern mangelt, ist dies eine schwierige Aufgabe. Es bestehen, insbesondere bei komplexen Softwaresystemen, verschiedenste offene technische sowie konzeptionelle Fragestellungen und Herausforderungen. Diese Arbeit konzentriert sich auf Techniken zur visuellen Darstellung kontrollflussbezogener Aspekte aus Software-Traces von Shared-Memory Softwaresystemen: Ein Trace-Visualisierungskonzept, basierend auf Icicle Plots, unterstützt das Verstehen von single- und multi-threaded Laufzeitverhalten auf Funktionsebene. Die Erweiterbarkeit des Konzepts ermöglicht es zudem spezifische Aspekte des Multi-Threading, wie Synchronisation, zu visualisieren und zu analysieren, derartige Traces mit Daten aus der statischen Softwareanalyse zu korrelieren sowie Traces mit einander zu vergleichen. Darüber hinaus werden komplementäre Techniken für die kombinierte Analyse von Systemstrukturen und der Evolution zugehöriger Eigenschaften vorgestellt. Diese zielen darauf ab, die Langzeitplanung von Softwarearchitekturen und Management-Entscheidungen in Softwareprojekten mittels Erweiterungen an der Circular-Bundle-View-Technik zu unterstützen: Eine Erweiterung auf den 3-dimensionalen Raum ermöglicht es zusätzliche visuelle Variablen zu nutzen; Strukturen können mithilfe von Interaktionstechniken visuell bearbeitet werden. Die gezeigten Techniken und Konzepte sind allgemein verwendbar und lassen sich daher auch jenseits der Softwareanalyse einsetzen, um ähnlich strukturierte Daten zu visualisieren. Mehrere qualitative Studien an Softwaresystemen in industriellem Maßstab stellen die Praktikabilität der Techniken dar. Die Ergebnisse sind erste Belege dafür, dass die Anwendung der Techniken in verschiedenen Szenarien nützliche Einsichten in die untersuchten Daten und deren Zusammenhänge liefert.
Fullard, Alexandra J. E. « An educational computer programme designed for companies in South Africa to facilitate employee housing assistance ». Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/51594.
Texte intégralENGLISH ABSTRACT: 'Housing' has been addressed as a basic human right. In South Africa this right has become a challenge, which cannot be met by the government alone. It also requires a vast contribution from the broader non-State (private) sector. This includes large companies who need to provide housing assistance to their employees. The aim of this research was to develop an educational computer programme which can be used by companies in their employee housing assistance programmes. The objectives of the research included establishing the extent to which companies provide employee housing assistance; the viability of an educational computer programme; the requirements of companies; criteria and content of a computer programme; and the development and testing of a pilot demonstration module of an educational computer programme for employee housing assistance. Exploratory research was carried out on a sample of 112 companies by means of both postal and telephonic questionnaires. The results of these surveys indicated that 41 of these companies have already established employee housing assistance, providing general information on housing and housing related issues. Most of these companies, however, are only offering financial assistance to their employees without the necessary education and training which should accompany it. A programme which provides these aspects benefits both the company and the employees and should be implemented by many more institutions throughout the country. The main findings of this research, indicated the viability of an educational computer programme and the surveyed companies were positive about using it as part of their employee housing assistance. Throughout the world, computers have proved to offer high-quality interaction and unique learning opportunities to users of varying levels of understanding. They have also demonstrated that they are convenient to use and assist in promoting effective management of time and finances. On the basis of the responses to the survey, essential elements of an educational computer programme for the use of companies in employee housing assistance were identified. A pilot demonstration module was developed using a holistic and didactically sound approach. The development of this educational computer programme, will allow lower income employees to receive beneficial housing assistance at their own pace and level of comprehension and education through an enjoyable and contemporary medium. The results of the initial (but limited) testing of the pilot demonstration module, suggested that there is justification for the further development of the programme and for research to be carried out to examine its effect in the private sector. This research sheds light on the present trends in the provision of employee housing assistance in the private sector and the positive contribution which companies can provide to the housing crisis in South Africa.
AFRIKAANSE OPSOMMING: 'Behuising' word as 'n basiese reg van die mens beskou. In Suid-Afrika het hierdie reg 'n uitdaging geword wat nie deur die regering alleen aanvaar kan word nie. Dit verg ook 'n groot bydrae van die breër gemeenskap, veral die privaatsektor, en dit sluit groot maatskappye wat behuisingshulp aan hulle werknemers behoort te verskaf, in. Die hoofdoel van hierdie navorsingsprojek was om 'n opvoedkundige rekenaarprogram te ontwikkel wat deur maatskappye as deel van 'n behuisingsondersteuningsprogram aan hulle werknemers gebied kan word. Die doelwitte van die navorsing was onder meer om die mate waartoe maatskappye reeds behuisingsondersteuningsprogramme vir hulle werknemers aanbied, te bepaal. Verder is die lewensvatbaarheid van 'n opvoedkundige rekenaarprogram bepaal, asook die maatskappye se behoefte aan so 'n program. Daar is ook vasgestel wat maatskappye se menings oor die kriteria vir en inhoud van 'n opvoedkundige rekenaarprogram, wat as deel van hulle behuisingsondersteuningsprogram aan werknemers gebied kan word, is. Verkennende navorsing is onderneem met 'n steekproef van 112 maatskappye deur middel van telefoniese- en posvraelyste. Die resultate van hierdie vraelyste het aangedui dat 41 van die maatskappye reeds 'n behuisingsondersteuningsprogram aanbied wat algemene inligting oor behuising en behuisingsverwante aangeleenthede aan die werknemers verskaf. Die meeste van dié maatskappye, wat behuisingsondersteuningsprogramme aanbied, bied egter alleenlik finansiële hulp aan hulle werknemers, sonder die nodige meegaande opvoeding en opleiding. "n Program wat beide finansiële en opvoedkundige hulp aanbied kan maatskappye en werknemers tot voordeel strek en behoort landswyd deur baie meer inrigtings geïmplementeer te word. Die hoofbevindinge van die navorsing het getoon dat die opvoedkundige rekenaarprogram lewensvatbaar is, en die deelnemende maatskappye het bereidwilligheid getoon om so "n program as deel van hulle werknemers se behuisingsondersteuningsprogram in te sluit. Die ontwikkeling van die rekenaarprogram sal dit moontlik maak vir werknemers om op verskillende vlakke van begrip en opvoedingspeil, voordelige behuisingsondersteuning teen hulle eie tempo en deur middel van "n genotvolle en kontemporêre medium te kan ontvang. Dit is wêreldwyd bewys dat rekenaars hoë kwaliteit interaksie en unieke leergeleenthede op alle begripssvlakke kan bied. Daar is ook bewys gelewer dat rekenaars nie net gerieflik is nie, maar ook effektief met die bestuur van tyd en finansies is. Op grond van die vraelys resultate, is noodsaaklike elemente van 'n rekenaargebaseerde behuisingsondersteuningsprogram vir werknemers geïdentifiseer, en "n proefmodule ontwikkel wat gebruik maak van "n holistiese en didakties gesonde benadering. Die uitslae van die eerste (maar beperkte) toetsing van die proefmodule dui daarop dat daar regverdiging is vir die verdere ontwikkeling van die program asook vir navorsing om te bepaal wat die effek van so "n program op die privaatsektor sou wees. Hierdie navorsing het lig gewerp op huidige neigings in die verskaffing van behuisingsondersteuning aan werknemers in die privaatsektor, asook op die positiewe bydrae wat deur maatskappye gelewer kan word tot die oplossing van die behuisingkrisis in Suid-Afrika.
Tolar, Martin. « Satisficing versus optimising behaviour in the non-durable consumption expenditure decision making process : an empirical examination of Australian data for the period 1976(1) - 1994(2) / ». [Campbelltown, N.S.W. : The Author], 1995. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030703.130007/index.html.
Texte intégralWright, Beverly Darlene. « The impact of data collection methodology and warning labels on adolescents' response factors ». restricted, 2005. http://etd.gsu.edu/theses/available/etd-08112005-232149/.
Texte intégralTitle from title screen. Naveen Donthu, committee chair; Kenneth Bernhardt, Sevgin Eroglu, Detmar Straub, committee members. Electronic text (154 p. : ill. (some col.)). Description based on contents viewed Apr. 25, 2007. Includes bibliographical references (p. 139-154).
Lamborn, Peter C. « January : search based On social insect behavior / ». Diss., CLICK HERE for online access, 2005. http://contentdm.lib.byu.edu/ETD/image/etd801.pdf.
Texte intégralGooch, Steven R. « A METHOD FOR NON-INVASIVE, AUTOMATED BEHAVIOR CLASSIFICATION IN MICE, USING PIEZOELECTRIC PRESSURE SENSORS ». UKnowledge, 2014. http://uknowledge.uky.edu/ece_etds/56.
Texte intégralArmstrong, Soule Catherine. « Anchors, Norms and Dual Processes : Exploring Decision Making in Pay-What-You-Want Pricing Contexts ». Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18328.
Texte intégral2016-09-29
Oh, Sang Min. « Switching linear dynamic systems with higher-order temporal structure ». Diss., Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/29698.
Texte intégralCommittee Chair: Dellaert, Frank; Committee Co-Chair: Rehg, James; Committee Member: Bobick, Aaron; Committee Member: Essa, Irfan; Committee Member: Smyth, Padhraic. Part of the SMARTech Electronic Thesis and Dissertation Collection.
Höjvall, Christofer. « Detection of physical behavior from thigh worn accelerometer : Validation of a new data processing software that automatically compensates for minor variations in the placement of the accelerometer ». Thesis, KTH, Ergonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-287457.
Texte intégralPolyvyanyy, Artem. « Structuring process models ». Phd thesis, Universität Potsdam, 2012. http://opus.kobv.de/ubp/volltexte/2012/5902/.
Texte intégralIm Sinne der Ideen von Donald E. Knuth ist die Prozessmodellierung sowohl Wissenschaft als auch Kunst. Prozessmodellierung hat immer auch eine ästhetische Dimension. Wie das Komponieren einer Oper oder das Schreiben eines Romans, so stellt auch die Prozessmodellierung einen kreativen Akt eines Individuums dar. Somit kann ein Prozess auf unterschiedlichste Weise modelliert werden. Prozessmodelle können anschließend mit wissenschaftlichen Methoden untersucht werden. Prozessmodelle liegen im Regelfall als gerichtete Graphen vor. Knoten stellen Aktivitäten und Entscheidungspunkte dar, während gerichtete Kanten die temporalen Abhängigkeiten zwischen den Knoten beschreiben. Gängige Prozessmodellierungssprachen, zum Beispiel die Business Process Model and Notation (BPMN) und Ereignisgesteuerte Prozessketten (EPK), ermöglichen die Erstellung von Modellen mit einer beliebig komplexen Topologie. Es gibt keine strukturellen Einschränkungen, welche die Kreativität oder Produktivität durch eine begrenzte Anzahl von Modellierungsalternativen einschränken würden. Nichtsdestotrotz ist es oft wünschenswert, dass Modelle bestimmte strukturelle Eigenschaften haben. Ein bekanntes strukturelles Merkmal für Prozessmodelle ist Wohlstrukturiertheit. Ein Prozessmodell ist wohlstrukturiert genau dann, wenn jeder Knoten mit mehreren ausgehenden Kanten (ein Split) einen entsprechenden Knoten mit mehreren eingehenden Kanten (einen Join) hat, und umgekehrt, so dass die Knoten welche zwischen dem Split und dem Join liegen eine single-entry-single-exit (SESE) Region bilden. Ist dies nicht der Fall, so ist das Modell unstrukturiert. Wohlstrukturiertheit ist aufgrund einer Vielzahl von Gründen wünschenswert: (i) Wohlstrukturierte Modelle sind einfacher auszurichten, wenn sie visualisiert werden, da sie planaren Graphen entsprechen. (ii) Wohlstrukturierte Modelle zeichnen sich durch eine höhere Verständlichkeit aus. (iii) Wohlstrukturierte Modelle haben oft weniger Fehler als unstrukturierte Modelle. Auch ist die Wahrscheinlichkeit fehlerhafter Änderungen größer, wenn Modelle unstrukturiert sind. (iv) Wohlstrukturierte Modelle eignen sich besser für die formale Analyse, da viele Techniken nur für wohlstrukturierte Modelle anwendbar sind. (v) Wohlstrukturierte Modelle sind eher für die effiziente Ausführung und Optimierung geeignet, z.B. wenn unabhängige Regionen eines Prozesses für die parallele Ausführung identifiziert werden. Folglich gibt es eine Reihe von Prozessmodellierungssprachen, z.B. die Business Process Execution Language (BPEL) und ADEPT, welche den Modellierer anhalten nur wohlstrukturierte Modelle zu erstellen. Solch wohlstrukturiertes Modellieren impliziert jedoch gewisse Einschränkungen: (i) Es gibt Prozesse, welche nicht mittels wohlstrukturierten Prozessmodellen dargestellt werden können. (ii) Es gibt Prozesse, für welche die wohlstrukturierte Modellierung mit einer erheblichen Vervielfältigung von Modellierungs-konstrukten einhergeht. Aus diesem Grund vertritt diese Arbeit den Standpunkt, dass ohne strukturelle Einschränkungen modelliert werden sollte, anstatt Wohlstrukturiertheit von Beginn an zu verlangen. Anschließend können, sofern gewünscht und wo immer es möglich ist, automatische Methoden Modellierungsalternativen vorschlagen, welche "besser" strukturiert sind, im Idealfall sogar wohlstrukturiert. Die vorliegende Arbeit widmet sich dem Problem der automatischen Transformation von Prozessmodellen in verhaltensäquivalente wohlstrukturierte Prozessmodelle. Die vorgestellten Transformationen erhalten ein strenges Verhaltensequivalenzkriterium, welches die Parallelität wahrt. Die Resultate sind in einem frei verfügbaren Forschungsprototyp implementiert worden.
Angeles, Rubiños Gianpierre Alberto, Mantari Carlos Nicanor Aspilcueta, Caytuiro Nélida Eliza Jara et Chayña Luis Antonio Turpo. « Aplicación de Data Science en la empresa Partners Technology S. A. C ». Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655788.
Texte intégralThe object of study of this work is the company Partners Technology S.A.C. Therefore, an exhaustive internal and external analysis of the company was carrie out in order to identify their main problem. In this sense, it was determined that inadequate knowledge of customers is the greatest difficulty that the organization goes through. For this reason, the objective of this research is to identify the variables that influence the purchasing behavior of Partners Technology. To achieve the proposed objective, the Data Science methodology was develope through a hybrid analysis, that is, exploratory and explanatory. Likewise, the results obtained will allow answering the Data Science questions asked. It is important to mention that, for the creation of the database used in this work, internal and external sources were used from the company Partners Technology S.A.C. Likewise, the selected variables provide characteristics of their clients. It should be noted that a statistical analysis of all quantitative variables was carried out in order to find correlations. In this sense, by Data Science techniques, results were verifie are the main ones. Likewise, important discoveries were found that will add value to the company and enable it to achieve its objectives. This paper proposes solutions to the research problem and suggests actions to be taken in the short term.
Trabajo de investigación
FORLEO, GIANROBERTO. « Digital AgriFood – Conversazioni online e Big Data per lo sviluppo della comunicazione strategica e progettuale del sistema produttivo marchigiano. Abstract ». Doctoral thesis, Urbino, 2023. https://hdl.handle.net/11576/2710331.
Texte intégral