Littérature scientifique sur le sujet « Communication in marketing – study and teaching (higher) – textbooks »
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Articles de revues sur le sujet "Communication in marketing – study and teaching (higher) – textbooks"
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Rugimbana, Robert, et Chris Patel. « The Application of the Marketing Concept in Textbook Selection : Using the Cloze Procedure ». Journal of Marketing Education 18, no 1 (mars 1996) : 14–20. http://dx.doi.org/10.1177/027347539601800104.
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Because of increased class sizes, higher staff teaching loads, and inadequate teaching facilities, many marketing faculty have less time to evaluate textbooks effectively. This situation results in text selection processes based on criteria that favor ease of teaching rather than student learning. Since marketing education places great reliance on textbooks as the primary instructional medium, marketing academics must select textbooks using explicit, educationally sound, student-oriented criteria. A method reflecting the most fundamental law of marketing, one that ensures that the chosen texts are easy for students to read and understand, should rate as an important selection process criterion. The cloze procedure has proven to be a highly reliable and valid measure of “understandability.” This study suggests that it is an objective and responsive marketing-oriented technique for selecting marketing textbooks. To demonstrate its use, the technique is used to rank three international editions of principles of marketing textbooks by obtaining scores of understandability from first-year students at one Australian university. These objective scores of understandability, when complemented by other qualitative and quantitative criteria for evaluating textbooks, are very useful for selecting marketing textbooks.
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Kim, Juhye, et Haejung Chon. « A Study on the Communication Ability and Interaction of Practical Beauty Learners ». Korean Society of Culture and Convergence 45, no 10 (31 octobre 2023) : 959–69. http://dx.doi.org/10.33645/cnc.2023.10.45.10.959.
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The purpose of this study was to provide basic data for the development of teaching and learning methods for beauty practical education by studying the effect of communication skills of beauty major students on practical class interaction. The data collection was conducted from March 14 to April 17, 2023 on college students majoring in beauty at domestic universities, and a total of 413 copies were analyzed using the SPSS WIN 21.0 program. The research conclusions are as follows. First, students with higher communication skills showed the highest interaction during class. Second, the higher the communication ability, the higher the correlation between class time interaction. Third, linguistic communication skills have been shown to affect interaction. Therefore, as a way to increase interaction, it is necessary to apply subjects and teaching methods that can increase linguistic communication skills. In addition, interactions such as mutual conversation and emotional exchange, listening and rejection, recognition and understanding should be activated by appropriately using textbooks, practical classes, and materials. It is believed that communication skills should be cultivated through various classes such as discussion and presentation as a professional beauty person.
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Yu, Siliang, Nirat Jantharajit et Sarit Srikhao. « Collaborative inquiry-based instructional model to enhance mathematical analytical thinking and reasoning skills for fourth-grade students ». Asian Journal of Education and Training 10, no 1 (16 janvier 2024) : 10–17. http://dx.doi.org/10.20448/edu.v10i1.5323.
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In contemporary society, students’ analytical thinking and reasoning skills are crucial for their future development. The fourth grade (ages 9-10) is a critical stage for cultivating higher-level cognitive skills in students. Mathematics plays a significant role during this period, serving as a fundamental tool for fostering students' analytical thinking and reasoning abilities. Collaborative inquiry-based learning is considered beneficial for enhancing students' analytical thinking and reasoning skills. Therefore, this study aims to design a collaborative inquiry-based instructional model based on the characteristics of mathematics textbooks. The study extensively analyzes primary school mathematics textbooks published by Beijing Normal University and integrates the essential elements of collaborative inquiry-based learning to devise an instructional model tailored to the characteristics of mathematics textbooks. The model comprises six parts: Contextual Introduction (Question 1), Collaborative Inquiry (Question 2), Communication and Sharing (First round), Collaborative Inquiry (Question 3), Communication and Sharing (Second round), Review and Conclusion. The model is designed to assist students in acquiring knowledge through collaborative inquiry, stimulate their curiosity through contextualized learning, improve their analytical thinking and reasoning skills through collaborative inquiry, foster cognitive development through effective communication and sharing, and ultimately solidify acquired knowledge through reflection and conclusion. Theoretically, the analysis suggests that this model may positively impact students’ analytical thinking and reasoning abilities, providing a valuable reference for practical teaching.
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Shtonda, Oksana, Oleksii Proskurnia, Tamara Deinichenko et Gennadii Deynychenko. « Forms and Means of Information and Communication Support for Students of Mathematics in the Pedagogical Institution of Higher Education ». Professional Education : Methodology, Theory and Technologies, no 14 (30 novembre 2021) : 287–312. http://dx.doi.org/10.31470/2415-3729-2021-14-287-312.
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The article is devoted to the forms and means of information and communication support for students of mathematics in the pedagogical institution of higher education. The main purpose of the article is to define and characterize the forms and means of information and communication support for teaching mathematics in a pedagogical institution of higher education. To achieve this goal, the authors used the following research methods: analysis and generalization of scientific and methodological sources, government documents on the research topic for theoretical justification of the problem, modeling, synthesis of data. The results. The introduction to this article presents a theoretical analysis of educational technologies, in particular, highlights the «information technology» and defines the essence of this concept. The authors define the pedagogical goals of the use of information technology, as well as provide a classification of pedagogical software. The article highlights and substantiates computer training programs used in higher education institutions in the study of some disciplines, which by their purpose are divided into control (tests, questionnaires, etc.), reference and information (databases, dictionaries), modeling and electronic textbooks. In the process of analysis, the means of information and communication support for teaching mathematics in a pedagogical institution of higher education are identified: computer training and control programs (electronic textbooks, workshops, test systems, simulators), expert systems, electronic libraries, telecommunications, e-mail, teleconferences) and multimedia systems. Conclusions. The authors proved that spreadsheets and integrated mathematical packages can also be widely used in teaching students of mathematical disciplines. Integrated mathematical packages such as Matlab, MathCad, Maple, Mathematica are singled out and briefly described. It is noted that one of the leading types of ICT is computer telecommunications, in the system of mathematics education the use of the following types of computer telecommunications as teleconferencing, e-mail, electronic bulletin board and other Internet capabilities is quite possible. So, modern MultiMedia tools allow you to create a variety of information environments that increase the level of emotional perception of information, and to develop the ability to implement various forms of independent activities for information processing.
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Purwowidodo, Agus, et Muhamad Yasin. « DEVELOPMENT OF CORPORATE MARKETING COMMUNICATION (CMC) BRANDING MODEL IN IAIN TULUNGAGUNG : TOWARD THE ERA OF WORLD CLASS UNIVERSITY ». AL-TANZIM : Jurnal Manajemen Pendidikan Islam 5, no 1 (31 mars 2021) : 115–28. http://dx.doi.org/10.33650/al-tanzim.v5i1.1882.
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The study describes and analyzes the use of corporate marketing communication strategies towards Higher Education at the international level. This study used a qualitative descriptive method, with the research site at IAIN Tulungagung. The research subjects are members of the academic community, teaching staff, education staff and stakeholders. The research period was for the 2018/2019 academic year. The results showed that the typology of the marketing or promotion model used collaboration between internal parties (academics, stakeholders) and external parties (institutions, channel partners, media, government, industrial bodies and institutions, the educational community and the general public). Its implementation uses corporate advertising, sponsorship, sales presentations, online activities, branding, corporate advertising, press releases, press conferences, events, and awards. The study implications deal with the increase in: (1) Higher Education Identity, Image, Reputation; (2) Higher Education Social Responsibility (CSR); (3) media relation effectiveness; (4) more efficient marketing communications; (5) the more intensive Internal Communication System; (6) investor relation improvement; (7) conducive relations with the Government, and (8) the reliability in overcoming crisis communication. These have an impact on improving the quality of IAIN Tulungagung toward the level of International Higher Education.
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Silantyeva, M. V. « Specific Features of Using Authentic Texts When Teaching Foreign Students the Language of the Specialty (Engineering and Technical Field). » Prepodavatel XXI vek, no 3/1 (30 juin 2023) : 82–91. http://dx.doi.org/10.31862/2073-9613-2023-3-82-91.
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The article presents different approaches to the application of the term “authenticity” in relation to the content of teaching professional communication in a foreign language. The contingent of students, whose communicative needs in teaching Russian as a means of professional interaction was taken into account in the course of the study. They include bachelors, specialists and master’s students who came to Russia to get higher education in engineering and technology. The article describes the current trends in the use of authentic texts in a number of textbooks relevant for the above mentioned students in the language specialty, and analyzes their textual content from the point of view of authenticity. The study reveals the degree of correlation between the content of the texts offered in the manuals and the curricula for students of engineering and technology.
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Игна, Ольга Николаевна. « SOCIOCULTURAL COMPONENT OF THE CONTENT OF FOREIGN LANGUAGE TEXTBOOKS FOR TECHNICAL UNIVERSITIES ». Pedagogical Review, no 5(39) (8 octobre 2021) : 120–29. http://dx.doi.org/10.23951/2307-6127-2021-5-120-129.
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Ориентация стандартов высшего технического образования на развитие у студентов универсальных компетенций в категориях «Коммуникация» и «Межкультурное взаимодействие» и одновременно превалирование в иноязычной подготовке будущих инженеров направленности на коммуникацию в социально-бытовой и профессиональной сферах требуют применения в обучении иностранным языкам в технических вузах элементов социокультурного подхода. Данный подход полноценно разработан в научных исследованиях, однако проблемы его реализации в учебниках для технических вузов остаются актуальными. Проанализировано содержание отечественных и зарубежных учебников по иностранным языкам для технических вузов, изданных в текущем столетии, на предмет социокультурного компонента их содержания. Полученные результаты могут быть значимы для разработчиков соответствующих вузовских учебников, преподавателей иностранных языков. The current standards of higher technical education provide for the development of universal competencies of students (groups of competencies “Communication”, “Intercultural interaction”), which should be implemented within the framework of the study of the discipline “Foreign language” and, accordingly, reflected in the content of educational support. As a few decades ago, and today, future engineers and university teachers of foreign languages recognize the inadequacy of teaching foreign language communication only in everyday and professional spheres. The sociocultural approach in foreign language teaching is well characterized in scientific research, and the content of most contemporary school textbooks on foreign languages is saturated with relevant topics and language material. At the same time, the problems of implementing this approach in the content of textbooks for universities, especially technical ones, remain relevant and insufficiently studied. The purpose of the study is to compare, analyze the content of domestic and foreign (authentic) university textbooks in English and German for students of technical universities, published in the current century, for the socio-cultural component of their content (topics, speech material, sociocultural commentary, etc.). In total, the author of the article analyzed 40 textbooks of this direction. The results obtained can be taken into account by the developers of the corresponding university educational literature, teachers of foreign languages of technical universities.
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Turkevych, Oksana V. « UKRAINIAN AS A FOREIGN LANGUAGE FOR GERMAN-SPEAKING STUDENTS : ACHIEVEMENTS AND PROSPECTS IN THE 21ST CENTURY ». Alfred Nobel University Journal of Philology 2, no 22 (2021) : 219–27. http://dx.doi.org/10.32342/2523-4463-2021-2-22-21.
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Ukrainian as the state language of an independent European country is the subject of study in various parts of the world, including universities within individual research of Ukrainian studies (for example, Harvard University or the University of Alberta) or Slavic studies (different countries). The latest trends in teaching / learning foreign languages are aimed at: attracting the latest information technologies, quick access to knowledge, taking into account student needs (task-based approach), interpreting language as a tool for career growth or international communication, changing or supplementing the paradigm of language education. Accordingly, the Ukrainian language, which is the object of study outside Ukraine, needs new relevant ways of teaching it as a foreign one, based on the latest quality results of linguistic research of the Ukrainian language, in particular in the functional aspect. The purpose of the article is to analyze the current situation and outline the prospects for teaching Ukrainian as a foreign language outside Ukraine (in particular, based on the study of the experience of teaching it in Austria and Germany). The tasks are to carry out a comparative analysis of textbooks of the Ukrainian language for German speakers, to outline the scope of current problems related to the teaching of the Ukrainian language outside Ukraine. This was made possible by the descriptive method, and the functional approach made it possible to trace the conformity of teaching materials with modern requirements and needs of students. Textbooks for German-speaking students are designed for the Beginners level and implicitly take into account the information that for students it is the second Slavic language (usually after Russian). The studied textbooks have a diverse quality of language content (usually intended for beginners, but cover topics, grammatical material, communicative situations from higher levels) and are based on the grammartranslation method (except Klymenko Lina, Kurzidim Jan. Razom (2008); Schubert Ludmila, Ukrainian for beginners and fortresses (2012). It was found that there are no student`s book, teacher`s book, workbook, audio materials, which together according to the stages of training (levels A1-C2) would consistently provide a clearly divided language materials and propose communication skills, taking into account on the Common European Framework of Reference for Languages: Learning, teaching, assessment (2020) and Standardized requirements. Levels of proficiency in Ukrainian as a foreign language (A1-C2). High-quality linguistic resources of the Ukrainian language (for example, functional grammar of the Ukrainian language, dictionaries of collocations, lexical minimums), taking into account the latest approaches to learning foreign languages, would not only raise students' motivation, but also contribute to greater competitiveness of the Ukrainian language in a modern globalized society.
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Romanіuk, Svitlana, Liliia Denysiuk et Nataliia Danilova. « FORMATION OF COMMUNICATIVE COMPETENCE OF MARKETING SPECIALISTS DURING THE STUDY OF ENGLISH ». Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ «Fìlologìâ» 1, no 13(81) (26 mai 2022) : 104–7. http://dx.doi.org/10.25264/2519-2558-2022-13(81)-104-107.
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In the context of accelerating integration and globalization processes, English is a key competence of modern professionals. The development of international relations, the active introduction of foreign experience in various spheres of public life and other globalization trends determine the need for the formation of higher education student’s skills and abilities of academic and professional foreign language communication. The purpose of learning English is not only to master it as a means of communication, but also to acquire professionally oriented foreign language competence for the successful implementation of further professional activities. The article highlights the peculiarities of the formation of English-language communicative competence in the training of marketers. It is established that the growing market demand for marketing professionals has led to an expansion of the offer of educational services in this area. The purpose of the article is to investigate the main scientific approaches to the formation of communicative competence of marketers in the process of learning English and to determine the main components of English communicative competence, methods of its formation. Communicative competence is seen as a set of knowledge, skills and abilities, as well as the ability to apply them for effectively communication in certain communicative situations. One of the most important communicative competencies of a future marketer is knowledge of a foreign language: the ability to read professional literature, communicate with business partners, write and study in a foreign language. It is determined that the basic scientific approaches to the formation of communicative competence in marketers are competence, cultural and systemic. It is substantiated that a modern English teacher should have a wide range of teaching methods and technologies, which will facilitate the satisfaction of educational needs of higher education students.
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Abdukhalikova, D. « Inter-subject communications in the learning of mathematics ». Bulletin of Science and Practice 5, no 3 (15 mars 2019) : 459–64. http://dx.doi.org/10.33619/2414-2948/40/61.
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This article describes the study of mathematics inter-subject communication in institutes, where the need to pay special attention to the relationship of mathematics with other subjects, especially with the basics of economic knowledge. Inter-subject communication is raised to a higher level of scientific weight training process, providing multifaceted influence on the personality of students, ensuring unity of education, educational and developmental functions. So much attention in institutes for economic education is primarily due to the fact that economic knowledge defined by renowned economists who can teach economic theory necessary for the formation of the economic way of thinking and economic culture of the students. Besides knowledge form the basis of economic education and training student. Influence of inter-subject communications so broadly that it covers the area of teaching all disciplines affects the curriculum, programs and textbooks, beyond the narrowly defined as training, affecting the formation of the world students. So, there is every reason to believe inter-subject communication one of the principles of didactics.
Thèses sur le sujet "Communication in marketing – study and teaching (higher) – textbooks"
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Zuma, Khanya Philani. « Marketing communication of career opportunities for students in the South African space industry ». Thesis, 2017. http://hdl.handle.net/10321/2918.
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Submitted in fulfillment of the requirements for the degree of Master of Management Sciences Specialising in Marketing, Durban University of Technology, Durban, South Africa, 2017.The South African Space Industry is growing rapidly but is lacking in commercialization. Based on the literature review, the industry is not introduced to citizens at the stage at which they begin to plan their careers. Many learners venture into careers due to peer influence and choose careers that they do not have knowledge of. There are also barriers to communication between the industry and the Department of Higher Education, as shown by the fact that there are few high school students who have progressed to participate in the space industry. The main aim of the study was to explore high school students’ awareness of the South African space industry; how career opportunities have been promoted to these students; and what has influenced such awareness, or lack thereof. The objectives of the study were to identify students’ levels of awareness of the South African space industry; to identify students’ perceptions of employment opportunities in the South African space industry; to identify the knowledge of the educational requirements to gain employment in the space industry; to determine the demographic differences of levels of awareness of the space industry in South Africa (male/female, grades 10, 11 and 12, types of schools); and to identify the marketing communication factors that influence students’ levels of awareness about the South African space industry. A quantitative, descriptive study was employed, and structured questionnaires were administered to 171 respondents. Purposive and quota sampling methods were used for the study. The SPSS statistical package (version 23 for windows) was used to analyze the data. The study was conducted in selected high schools located in rural, urban and sub-urban areas within the EThekwini municipality region. In terms of validity, relevant statistical tests were undertaken to ensure the validity and reliability of the instrument. Confidentiality and anonymity was ensured. In term of ethical issues, permission was granted from the KwaZulu Natal Department of Education. Some of the main findings of the study were that the majority of respondents indicated awareness of the space industry as a discipline in the field of science and technology. The respondents had limited knowledge about career opportunities. However, due to inadequate resources in rural schools the respondents’ knowledge about career opportunities was insufficient in these schools. Due to the lack of resources, the respondents did not have sufficient information to choose a career opportunity in space. Furthermore, differences in terms of resources (electricity supply, Internet access, classroom size, furniture and fittings, travelling time to and from school) and the location of school were noted. It was also noted that respondents are unclear about how and where to apply for space-related subjects. The space industry was found lacking in terms of marketing itself in South Africa. Thus, the marketing communication strategy needs to be developed and taken into consideration. It is recommended that the South African space industry should develop more outreach programmes; engage with the Department of Higher Education; sponsor science and technological projects; provide more scholarships; and create a Space Science University (SSU).
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Livres sur le sujet "Communication in marketing – study and teaching (higher) – textbooks"
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Schwartzman, Roy. Fundamentals of oral communication. Duduque, IA : Kendall Hun Publishing Company, 2014.
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Gore, Sylee. English for marketing & advertising. Oxford : Oxford University Press, 2007.
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Grellet, Françoise. Writing for advanced learners of English. Cambridge : Cambridge University Press, 1996.
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Radice, Francis. English for accountancy. New York : Phoenix ELT, 1996.
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Radice, Francis. English for accountancy. New York : Phoenix ELT, 1996.
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King, Kevin. Taking sides : Speaking skills for college students. 2e éd. Ann Arbor : University of Michigan Press, 2008.
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King, Kevin. Taking sides : A speaking text for advanced and intermediate students. Ann Arbor : University of Michigan Press, 1997.
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King, Kevin. Taking sides : A speaking text for advanced and intermediate students. Ann Arbor : University of Michigan Press, 1997.
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King, Kevin. Taking sides : Speaking skills for college students. 2e éd. Ann Arbor : University of Michigan Press, 2008.
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King, Kevin. Taking sides : Speaking skills for college students. 2e éd. Ann Arbor : University of Michigan Press, 2008.
Trouver le texte intégralChapitres de livres sur le sujet "Communication in marketing – study and teaching (higher) – textbooks"
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Krasnoshchekova, Galina Alekseevna. « Theory and practice of language education of technical universities students ». Dans Теория и практика языкового образования студентов технических вузов. Publishing house Sreda, 2019. http://dx.doi.org/10.31483/r-21952.
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The monograph "Theory and Practice of Language Education for Students of Technical Universities" summarized many years of experience in a technical university, presents the author's concept of the fundamentalization of language education for students in non-linguistic universities, embedded in the process of teaching students a foreign language to prove its effectiveness. In the first chapter of the monograph, the author describes the new requirements for proficiency for a foreign language specialists, written into the federal state educational standard of the new generation for higher education; problems that arise while teaching students foreign languages in technical universities, and ways to solve these problems. The methodological basis for the concept of the fundamentalization of language education of technical university students and the creation of conditions necessary for the implementation of this concept are described in details. The second chapter describes the modern system of teaching foreign languages of technical university students, the multi-level structure and content of language education at each stage of this structure, as well as the methods of teaching all types of students' speech activity using innovative communication and information technologies. The author of the monograph describes the important role of the teacher in the process of teaching students a foreign language, creating modern educational content that provides the learning process. The monograph contains scientific and methodological recommendations on the development and use of original pedagogical technologies, new forms of working with students using computer capabilities, creating computer training programs for self-study work of students, writing professionally oriented textbooks in foreign languages. The implementation of this system of training of technical university students proved its effectiveness, as evidenced by the results of experimental training conducted at the Department of Foreign Languages at the Southern Federal University. The quality of student learning improved due to the implementation of the concept of the fundamentalization of language education and modern educational technologies into the educational process.
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Levchuk, Elena, et Natalia Havryliuk. « PEDAGOGICAL CONDITIONS OF PROFESSIONAL TRAINING INTEGRATION OF SPECIALISTS IN AGRARIAN SPHERE ». Dans Global trends and prospects of socio-economic development of Ukraine. Publishing House “Baltija Publishing”, 2022. http://dx.doi.org/10.30525/978-9934-26-193-0-22.
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The research subject is future agrarians integrated professional training. Research methods: systematic references analysis; concept research; modeling; pedagogical experience generalization; scientific investigation, data analysis, discussion, students servey, diagnostic testing methods; qualitative and quantitative analyses of research results. The research purpose is to justify the pedagogical conditions for improving the integrated vocational training quality of students and to formulate the specified goals for future agrarians vocational training. It is proved that one of the promising ways for improving the training of specialists by approaching European standards is pedagogical integration. That is why interdisciplinary links of an integrative nature between the four cognitive blocks: social; mathematical; natural; disciplines related to the main branches of agriculture (crop production, animal husbandry, agricultural mechanization) are inserted into the content of training future agrarians. It is proved that under these conditions social, mathematical or professionallyoriented disciplines function as system-forming factors. The pedagogical conditions for the social, natural-mathematical and professional-oriented disciplines integration are considered as a set of interrelated circumstances of the pedagogical process necessary to create a complete training, which implementation provides training of highly qualified specialists at the lowest cost. The article describes using multimedia experience in professional training. Multimedia learning principles are considered. The possibilities of e-textbooks as a means of effective learning in traditional and innovative education systems are also analyzed. Didactic requirements for the creation of this teaching tool are defined. Electronic textbooks “Higher Mathematics” and “Political Science” are presented. The introduction necesssity of educational mixed and distance forms in the specialists’ professional training, according to the current social needs is justified. The interaction and integrity problem of three components such as organizational forms, didactic process and qualification of teachers is considered. The conclusion concerning the training process optimization is made, based on the undertaken generalization. The pedagogical conditions analyses for improving the quality of professional training of students allowed to formulate their main groups, such as the following: naturalmathematical, social and professionally-oriented knowledge of agricultural profile system formation on the basis of an integrative approach; problematic approach to structuring the content of education usage; information and communication technologies and multimedia means usage; formation of individual educational tendencies on the basis of educational mixed forms; distance learning introduction; focusing on the synergetic paradigm of education, which is closely related to the integration and systematization processes of the content of education, its accessibility. The research enabled to formulate the certain goals of future agrarians professional training and ,namely to master their general and special knowledge, the ability to adapt professional knowledge to the agricultural education requirements; to ensure continuity in the study of general and professionally-oriented disciplines of agricultural profile; integration of natural-mathematical, social and special agricultural knowledge and skills in professional activity; creative abilities development of agrarians on the basis of integrative, problem and activity approaches in educational process.