Thèses : « Chinese Broadcasting »

1

Chen, Yum Joe, et 陳任. « A history of Chinese radio broadcasting in Hong Kong1928-1997 ». Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2000. http://hub.hku.hk/bib/B3122409X.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

2

Huang, Yanning. « The politics of online wordplay : on the ambivalences of Chinese internet discourse ». Thesis, London School of Economics and Political Science (University of London), 2018. http://etheses.lse.ac.uk/3851/.

Texte intégral

Résumé :

Chinese cyberspace is vibrant with new expressions created and disseminated by Internet users. Generally light in tone, terms such as 'Grass Mud Horse' and diaosi (literally meaning 'dick strings') have been argued to constitute a playful and satirical form of speech exemplifying grassroots netizens' carnivalesque resistance against the authoritarian party-state. Grounded in and informed by a historical review of the transformations of class and gender relations in China, my doctoral research goes beyond such a dichotomising framework by adopting a critical socio-linguistic perspective. Through extensive original discourse analysis, focus groups and in-depth interviews with a cross-section of the Chinese urban and rural youth population, I sketch out two major ambivalences of online wordplay in Chinese cyberspace, finding that, on the one hand, it simultaneously recognises and disavows the living conditions of the truly underprivileged-migrant manual workers; and, on the other hand, that it both derides the lifestyles of the economically dominant and also displays a desire for middle-class lifestyles. Interviews further reveal that Chinese Internet discourse articulates tensions between the stance of urban young men in the lower-middle class and that of urban young women in the middle class. The former reveals men's anxieties and self-victimisation at what could be called the changing gender order. The latter emphasises women's autonomy and aspirations with regard to ideal masculinities. I conclude that this latter stance is underpinned by an emerging ideology of 'consumerist feminism', which celebrates women's empowerment but limits this to the private realm and to personal consumption. Finally, the thesis also takes into account the co-option of Internet discourse by corporations and party media and the ways in which this shapes the changing connotations of online wordplay and its bearing on the wider social order and power struggles in contemporary China.

Styles APA, Harvard, Vancouver, ISO, etc.

3

Thomas, Suzanne Lynne. « Heroes, assassins, mobsters, and murders martial arts TV and the popular Chinese imagination in the PRC / ». online access from Digital Dissertation Consortium access full-text, 2004. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3112189.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

4

Chen, Jie. « Chinese television broadcasting in transition : between the Party and the market ». Thesis, University of Sussex, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.262181.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

5

Wang, Jiangang. « Building socialist broadcasting with Chinese characteristics : the substance and contradictions of China's broadcasting policy in the Reform Era (1978-1994) ». Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape15/PQDD_0005/MQ39937.pdf.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

6

Felton, Zoe Venay. « Researching Chinese television : learning to read between the lines / ». Access Digital Full Text version, 1994. http://pocketknowledge.tc.columbia.edu/home.php/bybib/11624711.

Texte intégral

Résumé :

Thesis (Ed.D.)--Teachers College, Columbia University, 1994.
Includes tables. Typescript; issued also on microfilm. Sponsor: Hope Jensen Leichter. Dissertation Committee: Herve Varenne. Includes bibliographical references (leaves 384-407).

Styles APA, Harvard, Vancouver, ISO, etc.

7

Lee, Amy. « Translocal readings : Hong Kong television serials in US Chinatowns / ». View the Table of Contents & ; Abstract, 2006. http://sunzi.lib.hku.hk/hkuto/record/B3643145X.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

8

Chang, Nam Fung. « Yes prime manipulator : a descriptive study of a Chinese translation of British political humour ». Thesis, University of Warwick, 1997. http://wrap.warwick.ac.uk/4219/.

Texte intégral

Résumé :

This is a descriptive study of Chang Nam Fung's Chinese translation of Jonathan Lynn and Antony Jay's Yes Prime Minister, a text characterized by British political humour. Adopting a target-oriented approach, it aims primarily to uncover the regularities which mark the relationships between function, process and product of the translated text, thus adding to the limited inventory of case studies in the field. Targeted mainly towards readers in mainland China, the translation was done at a time (1987-1992) when the political scene in the People's Republic went through cycles of repression and relaxation in the face of a democratic movement, while the translation tradition remained one that upheld the primacy of the original -- a poetics that is determined by the ideological concept of loyalty. Working under the constraints of the ideological and poetological norms dominant in China, the translator nevertheless wished to produce a text with artistic value and a potential to function as a political satire in the Chinese context, posing a challenge to those norms. This skopos has determined the use of manipulative strategies in the translation process, The translation product is thus found to have been overdetermined by the interplay of a large number of factors besides the source text: socio-political conditions, literary and translation traditions, and the translator's poetics and ideology. Finally, the findings are brought to bear on a number of translation theories, especially Polysystem theory and other cultural theories of translation in whose frameworks the study has been carried out. An augmented version of the polysystem hypothesis is proposed, the gist of which is that the political and the ideological polysystems, each consisting of competing systems, normally assume central positions in the macro-polysystem of culture, issuing norms that influence norms originating from other polysystems, and that translation activities are governed by norms originating from various polysystems. It is hoped that this tentative 'macro-polysystem hypothesis, after refinement by theorists and test by researchers, can better accommodate investigations into the role of the translator together with other socio-cultural factors involved in translation, especially the power relations.

Styles APA, Harvard, Vancouver, ISO, etc.

9

Shen, Sanshan. « Stance realization in sports commentary evidence from Chinese table tennis programmes / ». Click to view the E-thesis via HKUTO, 2006. http://sunzi.lib.hku.hk/hkuto/record/B36819505.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

10

Thomas, Suzanne Lynne. « Heroes, assassins, mobsters and murderers : martial arts TV and the popular Chinese imagination in the PRC / ». Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC campuses, 2003. http://wwwlib.umi.com/cr/ucsd/fullcit?p3112189.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

11

Shen, Sanshan, et 沈三山. « Stance realization in sports commentary : evidence from Chinese table tennis programmes ». Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B36819505.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

12

Zha, Hongyan. « Local or Transnational Television Programming : Media Globalization in East Asia, with an Emphasis on Development in the People's Republic of China ». Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc279377/.

Texte intégral

Résumé :

This study focuses on the relationship between Western transnational broadcasters and East Asian media. It analyzes 1) the processes through which Western media players are localized and 2) the impact of media globalization on local broadcasters in East Asia. Recent developments in the People's Republic of China are the primary focus in the discussion of local media.

Styles APA, Harvard, Vancouver, ISO, etc.

13

Diao, Ming Ming. « Research into Chinese television development television industrialisation in China / ». Phd thesis, Australia : Macquarie University, 2009. http://hdl.handle.net/1959.14/42473.

Texte intégral

Résumé :

Thesis (PhD)--Macquarie University, Division of Society, Culture, Media and Philosophy, Department of International Communication, 2009.
Bibliography: p. 431-447.
Introduction -- Literature review -- Methodology -- The development and the actual situation of television industry in China -- Commercial television in the U.S. and public television in the U.K. -- Results and discussion -- Conclusions and recommendations -- Bibliography.
Over the past five decades, China's television industry has gone through various historical periods, which have seen marked changes in China's political and economic spheres, indeed in Chinese society overall. Over the last thirty years, since the reform and opening up of China in 1978, transformation of the original television systems, structure and industrial market chain has been attempted concomitant with the gradual relaxation of the restrictions applicable to China's television industry. Within these circumstances, the Chinese government, media practitioners, and scholars are actively exploring long-term, feasible and sustainable approaches to the further development of the television industry in China. The research examines China's approaches to the development of its television industry, using McQuail's political, economic and social framework, the relevant political economy traditions involving the neoclassic paradigm and the heterodox approach, and the principles of media economics and the 'market chain' theory of the television industry. This thesis first presents a concise review of how television developed in China: it then seeks to map perceived changes and to ascertain the problems throughout the process. Research methods employed are secondary data analysis, in-depth interview and focus group. Chinese scholars, officials and media practitioners are the participants of interviews and focus groups. The discussion draws on previous analyses and discussions, to assess the overall picture of television industrialisation reformation in China, additionally drawing on discourses surrounding commercial television in the United States and public television in the United Kingdom for valuable reference material that will support China's television development. The significance of this research lies in its providing an insight into China's television reformation and adding, to the field of communication and development, the Chinese experience. The research expects to propose a television development pathway with Chinese characteristics, drawing on Chinese as well as Western theories.
Mode of access: World Wide Web.
xix, 461 p. ill

Styles APA, Harvard, Vancouver, ISO, etc.

14

Lee, Amy, et 李凱華. « Translocal readings : Hong Kong television serials in US Chinatowns ». Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B37339436.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

15

Yang, Mu-Li. « A study of Chinese adult immigrants' television viewing motivations ». CSUSB ScholarWorks, 1995. https://scholarworks.lib.csusb.edu/etd-project/1218.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

16

Nute, Kathryn Mary. « The Role of Chinese New Media, Specifically Weibo, in Broadcasting Information Concerning Incidents that Reflect Social Issues, and its Influence on the Consolidation of National Public Attention ». The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1322669900.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

17

Huang, Lin. « Le cinéma français en Chine - diffusion, réception et influences (1897-1937) ». Thesis, Sorbonne Paris Cité, 2016. http://www.theses.fr/2016USPCA027.

Texte intégral

Résumé :

Les amours de l’ombre et de la lumière ont depuis longtemps hanté l’imaginaire chinois grâce à l’art des lanternes magique et bien avant, à celui des ombres chinoises. Dès la fin du XIXème siècle, le cinéma français est présent en Chine où ce « divertissement occidental nouveau-né » aux particularités techniques et artistiques inédites s’est fait accepter. La présente étude tente de découvrir, classer, analyser et synthétiser des documents historiques peu connus afin de montrer le processus de développement du cinéma en Chine et plus particulièrement la diffusion du cinéma français et son acceptation par les spectateurs chinois. Cette analyse sera menée ici jusqu’à l’éclatement de la guerre sino-japonaise en 1937. Comment, en tant que production artistique et ambassadeur culturel aux séductions multiples, le cinéma français a-t-il dépassé ses frontières nationales et influencé le cinéma chinois - voire la société chinoise ? Ce questionnement impliquera une étude approfondie de l’histoire du cinéma chinois des origines et abordera quelques spécificités des cultures chinoises
In Chinese cinema, shadow puppetry theatre and magic lantern have long been their ancient form of storytelling and entertainment. By the late 19th century French cinema was present in China, whereby their 'new born occidental entertainment' with their particular techniques and artistic characteristics was accepted. The following study attempts to discover, classify, analyze and unify little-known historical documents; in order to demonstrate the developmental process of cinema in China, especially the diffusion of the French cinema, and its reception by the Chinese public. This analysis is conducted from between 1897 up to the end of the Manchurian war in 1937 - How, as an artistic production and a cultural ambassador pass beyond his national borders influencing the Chinese cinema, as well as the Chinese society? This question involves a thorough study of the origins of the Chinese cinema, exploring some specific features of the Chinese culture
对光与影的迷恋，让中国人自古就有了“灯影”，“皮影戏”等娱乐艺术形式。自19世纪末法国电影传到中国, 中国开始接纳“西洋影戏”这个带着科技与艺术特性的“新生儿”。本文试图发掘，梳理，辨析，整合历史文献资料, 结合中国电影从无到有的发展进程, 来考察1937年中日战争全面爆发以前法国早期电影如何在中国大陆进行传播，以及它们如何一步步被中国人接受。作为一种文化艺术的产物，法国电影又是如何在它跨国的旅行中，施展着它作为文化使者的魅力和影响, 并以此细化对中国早期电影史的认识。

Styles APA, Harvard, Vancouver, ISO, etc.

18

Yuan, Ying-Shan, et 袁櫻珊. « The competitive strategies of broadcasting industry in Chinese region ». Thesis, 2003. http://ndltd.ncl.edu.tw/handle/35687296717916700517.

Texte intégral

Résumé :

碩士
淡江大學
大眾傳播學系
91
The industries of Taiwan broadcasting are facing some external and internal factors, including the trend of developmental and industrial structure of global mega-media, the ways to response to WTO, the competition and opportunities in the market of Chinese region. Besides, the narrowness of internal market resulted in the difficult position of business operation, the history problems of politics involved. The industries of Taiwan Broadcasting own about twenty billion of property, including the equipments and human resources. Their mission should be the “content providers” and manufactures elaborated and distinctive entertaining programs which could present our culture. Besides, the content could be spread through different routes and channels to create the synergy of “One Soft, Multi use”, and satisfy the multiple needs of audience. However, the performance of media management plays just a role of project tool, and it was rimmed of the regional competitive market. Therefore, the purpose of the research is trying to seek competitive strategies for the broadcasting industries of Taiwan. Instead of the microcosmic description and analysis of inner structure of individual enterprise, the strategic performance of broadcasting is analyzed from the outer observation of industrial economics in this research. The development of competitive strategies is based on the operational performance of other players, then seeking for maintaining the advantages of long-term competition. The focus of the research is at the market of Chinese region but excluding the Mainland China which could maintain the operation of enterprises through inner market. The purpose of the research is to compare and evaluate the strategies and roles of the broadcasting industries in Taiwan, Hong Kong and Singapore. Through the observation of the competitive strategies playing in the market of Chinese region for these three places, the concrete competitive strategies about the reposition of Taiwan Broadcasting is going to be proposed in this research. The research method is utilizing case study. At the same time, documents collecting and in-depth interview are both adopted to be the base of analyzing the conduct of broadcasting and drawing up competitive strategies. As for the approaches of this research, theory of Advantage of National Competition, Theory of Competitive Strategies are adopted to analyze the advantages of national competition constructed of entire industrial environment. Furthermore, analyzing three dimensions composed of operated category, core resources and business network of every broadcaster for some purposes. They are, first, comparing and evaluating the current conducts and competitive strategies among the broadcasting players in Taiwan, Hong Kong and Singapore. Second, drawing up the competitive strategies to establish the operated category, create core resources, seeking for the alliance and supporting of related industries to create synergy. The conclusions and suggestions of the research are as following: 1. Establishing content production model -- give production and distribution the first place. 2. Integrating the assets of broadcasting, producing high quality programs. 3. Improving the weakness of Taiwan, deep plowing content industry. 4. Making use of external opportunities, operating the market of Chinese region. 5. Strengthening the competitive conditions of industry. 6. Integrating media group is necessary. The recommendations to the broadcasters of Taiwan include: 1. Getting rid of the conservative management, creating long-term core resources. 2. Using self-production replaces entrusted-production and external-production, creating the core resources and abilities. 3. Looking for strategic alliance, creating synergy of aggregated

Styles APA, Harvard, Vancouver, ISO, etc.

19

Lin, Yu-Ching, et 林莠卿. « Radio Broadcasting and Chinese Language Promotion after World War II –Analyzing Contents of “The Voice of Taiwan” ». Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ym4w5a.

Texte intégral

Résumé :

碩士
國立臺北教育大學
台灣文化研究所
103
Due to the lack of voice records, the study of Chinese language education in Taiwan after World War II (WWII) has been challenging. In this study, activities of National Language Committee of Taiwan Province is analyzed through contents from the only magazine issued by broadcasting company “The Voice of Taiwan” and other related materials. The role and the effects of broadcasting in Chinese language education after WWII are revealed in this study. Broadcasting has been utilized for educating and popularizing Chinese during the colonized period in Taiwan. Taiwan Broadcasting also produced learning programs to attract more audiences during the popular period of Chinese learning. After its establishment, National Language Committee of Taiwan Province cooperated with broadcasting to demonstrate the standard pronunciation for reference. These programs also answers questions related to Chinese pronunciation during the show or in written form. National Language Committee actively promoted learning Chinese by phonetic symbols due to 228 incident. However, the main purpose of these programs was to educate the workers instead of general public. With the lack of Chinese teachers after WWII, broadcasting was used for teaching preparation before the teacher can start their classes promptly. Pronunciation of the broadcaster also posed prolonged effect through the programs.Overall, radio broadcasting is recognized as an important tool for Chinese language promotion actually fulfilled its role.

Styles APA, Harvard, Vancouver, ISO, etc.

20

« 中國內地粉絲, 香港電視明星與跨境文化消費 : Mainland Chinese fans, Hong Kong television stars and the transborder cultural consumption ». 2014. http://library.cuhk.edu.hk/record=b6116028.

Texte intégral

Résumé :

通過對香港電視明星在中國內地的跨境粉絲文化研究，我分別和粉絲研究、香港研究對話，並力圖勾連二者。我的「學者粉」位置、九年的民族志經驗、對四十三個粉絲的以面對面為主的深度採訪構成了本文的方法論。文化消費研究應該從經濟交易做起，再擴展到更廣義的社會文化領域。在本案例中，最突出的粉絲實踐是「追星」，粉絲通過這種社會實踐探索和試驗了新型社會關係──粉絲與「粉都對象」、粉絲與粉絲之間的關係。其中，消費模式、學習模式、（同性）情欲模式和粉絲友誼模式是本案例最主要的關係模式。我不是靜態地列出這些關係，而是動態地探測它們在粉絲敘述中被啟動或迴避的過程。我還進一步檢視了粉絲社群，用「網絡化結構」來打破鐵板一塊的社群想像，捕捉流動的組織形態。這樣以來，我更新和發展了粉絲研究中的主導理論取徑「收編抵抗模式」和「人生模式」，指出了它們的缺點，結合了彼此的優勢──既保持對權力關係的質詢，又全面展現粉絲的人生經驗，力圖描繪具有全局觀的跨境文化消費圖景。
在證明了粉都對粉絲來說重要之後，我調轉視角來關注粉絲文化何以對當代社會來說重要。香港研究認為流行文化正是主流文化，娛樂就是政治，這提醒了我把微觀的日常生活消費和宏觀的「香港身份」、「中港關係」問題接合起來。我追問粉絲何以對港劇（明星）情有獨鍾，喜歡的「港味」究竟是什麼？研究發現，粉絲熱愛並生產的「香港性」是一種刻進青春成長的「消費慣性」，亦是一種對「烏托邦感性」的策略性誤認，但會被輕易浮現的「中港衝突」所傷害而成為一種（暴力的）論述。也就是說，「香港性」一直都在否定的層面運作，它只是一個空洞的能指，缺乏充實、本真和周全的內容。但它不能被轻易忽視，正因為空洞，所以內容無限。「香港性」這個空洞的能指是一種飽含感情的象征符號，香港必須被理解為一種感情。本文提供的境外的、以粉絲感情來維繫的「香港性」有著新穎的「位置性」，希望能為持續爭辯的香港研究打開更多空間。
This is a transborder cultural consumption study which focuses on the fan cultures of Hong Kong television stars in contemporary Mainland China. The methodology of this research is composed of my aca-fan position, nine-year’s ethnographic experiences, and forty-three in-depth interviews with the fans. I argue that any cultural consumption study has to begin with the examination of economic transactions and then expand to the wider social and cultural dimensions. It is found that two new types of social relations, which are the F-O (fans and the object of fandom) and the F-F (fans and fans) relations, have been constantly experimented in the processes of star-chasing fan practices. Among these relations, the consuming model, the learning model, the (homosexual) eroticizing model and the fan-friendship model are the most important four models in this case. These models are not listed statically in this paper; rather, I show the dynamic processes in which they are activated or avoided by the fans in the fan talks. Meanwhile, I contend that the structures of the fan communities should be understood in a ‘networking’ way to go beyond the monolithic imagination to envision these fluid fan formations. Therefore, the two predominated theoretical approaches in the previous fan studies, the IRP (Incorporation/Resistance Paradigm) and LP (Life Paradigm), have been re-examined. By interrogating the power relations and fully capturing the fan experiences in their life trajectories at the same time, this paper draws a cultural consumption picture with a holistic vision.
Furthermore, I endeavor to articulate the micro-politics of everyday consumption to the macro-politics of the heatedly debated issues on the Hong Kong identities and the Sino-HongKong relations. In this particular fan culture, if it is the HongKongness which is enjoyed by the fans, what is it exactly? It is found that the HongKongness could be a consumption habit which had been carved into the fans’ growth of youth, and/or a strategic misrecognition of the ‘entertainment utopia sensibilities’; when it comes to the Sino-HongKong conflicts, the HongKongness is a kind of discriminating discourse. In other words, the HongKongess is usually operated through negation in the fan talks, thus, it might be an empty signifier without any concrete, authentic and comprehensive contents. However, it cannot be easily ignored, since it is this very emptiness that could be filled with anything. HongKongness, even as an empty signifier, is an emotion-loaded symbolic sign. In this case, Hong Kong should be understood as a format of emotion. By picturing an out-of-HongKong HongKongness with its unique positionality, which is formed through the popular culture fandom, this research tries to bring with more possibilities in the Hong Kong studies.
Detailed summary in vernacular field only.
Detailed summary in vernacular field only.
周潞鷺.
Thesis (Ph.D.) Chinese University of Hong Kong, 2014.
Includes bibliographical references (leaves 252-275).
Abstracts also in English.
Zhou Lulu.

Styles APA, Harvard, Vancouver, ISO, etc.

21

Wu, Chia-Yun, et 吳佳芸. « The advertising effects of different forms and positions of stadium advertisements - A case of the television broadcasting of Chinese Professional Baseball League ». Thesis, 2009. http://ndltd.ncl.edu.tw/handle/38000618695592982536.

Texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

22

CHENG, CHING-HUA, et 鄭靖樺. « Analyzing the Digital Promotion Strategies of Traditional Radio Stations- Based on the Cases of Hit FM, ICRT, Chinese Broadcasting Corporation of China (BCC) ». Thesis, 2017. http://ndltd.ncl.edu.tw/handle/52640904454080915359.

Texte intégral

Résumé :

碩士
銘傳大學
新媒體暨傳播管理學系碩士在職專班
105
According to Marshall McLuhan’s view, the emergence of any kind of media would definitely have important effects over the human society. The emergence and development of the mass media industry has changed the lifestyle and appearance of the human race. Every kind of media has its own particular characteristics, for instance, broadcasting is distinguished for the speed with which it transmit the information, and it is also the easiest, more convenient and cheapest mass media available to the audience; by its side, due to the possibility for interaction and its vast array of information, the world-wide web (internet) has become the leading mass media tool of our times. Amid the mass media ecosystem, the broadcasting industry has been in use and developing for nearly a century. However, due to the speedy development of new media technologies and the dawn of the digital trend during the last decades, the world-wide web has been reshaping the way people consume mass media. With the advent of broadband mobile internet connection (4G, 5G), the quality of music and multimedia services offered by online platforms has improved significantly, which has increased the competitivity to take over the place of radio broadcasting in the entertainment area. Taiwan broadcasting stations do not only face the challenge from other competing stations, but also the strong competition from several other media formats which threaten to supplant broadcasters’ role in the mass media industry. Due to the modernization and technological development of our times, the use of mobile gadgets has become a common trend among people. This essay attempts to analyze whether in this digital era the strategy of launching official apps to allow for the reception online and the direct interaction with the radio hosts has some effect in improving the reception ratings, especially at a time when the listening habits of the public in our country are changing. After a thorough investigation, our conclusion is that during this digital era, thanks to the technological development and the popularization of mobile devices, the use of radio stations apps by the listeners has increased meaningfully. In addition, this research has found out that using the instant-broadcast functionality available through social media to promote the shows’ content is also another way to attract the audience’s attention, which can also increase the radio station’s presence in the market.

Styles APA, Harvard, Vancouver, ISO, etc.

23

lung, tan chin, et 石金龍. « The Research in the Affection of Brand Image and Brand Loyalty which from the Broadcast Chinese Professional Baseball game ─An Example as Han-Shen Broadcasting Station ». Thesis, 2007. http://ndltd.ncl.edu.tw/handle/04984101114884374215.

Texte intégral

Résumé :

碩士
亞洲大學
經營管理學系碩士班
95
The competition of broadcast market has become fierce. Though public broadcasting stations have received support of policy and budget from the government, they are still facing the challenge of growing listenership from newly established broadcasting stations. The studied institute, Han-Shen Broadcasting Station was established in 1942. It has been assigned the commission of policy publication, education, and public service since then. Therefore, the brand image has been conservative and traditional. Furthermore, in order to collaborate the reengineering of military organization, some potential and young broadcasting professionals left the company. These disadvantages have become latent problems of the company. In the meanwhile Chinese Baseball League was founded in 1990. Due to the topicality of international baseball tournaments and outstanding performances of the Taiwanese baseball players in the U.S.A., Han-Shen Broadcasting Station has found its new strategies. From 2003 to 2007 Chinese Baseball League and Han-Shen Broadcasting Station have become strategic partners and provided mutual sponsorship to each other. Han-Shen Broadcasting Station exclusively broadcasts live matches on holidays and weekends through FM, AM, and broadband. Its popularity has risen again. III The aim of the research is to explore the relationship between Chinese Baseball League and brand image as well as loyalty of the broadcasting companies. The results of the study will provide suggestions to Han-Shen Broadcasting Station for gaining more market share of listenership. This research was based on the brand theories established by academic, and incorporated the empirical experiences of Han Broadcasting Company. The study carried out depth interviews with the employees of Han-Shen Broadcasting Station. A questionnaire was designed and conducted in baseball fields to collect data from baseball participants. The results of the study show that Han-Shen Broadcasting Station has benefited from the broadcasting programs of Chinese Baseball League and managed to disengage itself from the conservative image. Now Han-Shen Broadcasting Station has reinvigorated with an energetic image. Moreover, its brand image and brand loyalty have been improved.(

Styles APA, Harvard, Vancouver, ISO, etc.

24

« 「去國家化」與「再國家化」 : 中國的廣播電視大學運動(1977-1988) = De-statization and re-statization : the Chinese broadcasting and television university movement (1977-1988) ». 2015. http://library.cuhk.edu.hk/record=b6115780.

Texte intégral

Résumé :

本文從技術的政治經濟學視角，觀察中國上世紀七十年代末八十年代的廣播電視大學運動，主要采用文獻分析的方法，試圖去回答，爲什麽電大教育會從單位辦學制、個人自學制、學校辦學制這三種模式存走向單一的學校辦學體制？在電大運動所歸屬的更大的高教去國家化運動當中，爲什麽社會自治主義、新自由主義與電大教育接合失敗，而國家主義却成功了？爲了回答這些或具體或抽象的問題，本文在前人研究的基礎上提出了「新發展主義」的概念作爲分析工具，指出「效率範式」是七十年代末八十年代新發展主義的主要再現形式，它有追求「生産效率優先」和「成本效率」的兩個方面。在「發展主義範式轉移」的語境下，電大運動是國家以「技術動員」的方式徵用社會經濟資本實現人力資本積累的表現。通過使用新發展主義的「集中性-去集中性」這一對框架性工具，本文指出了社會自治主義表現爲「兩種效率衝突」以及「教育低效」的「反效率」，以及新自由主義表現爲「配置低效」的「反效率」，而與之相比，國家主義反倒因爲教育專業主義和機會平等政治的追求，而與新發展主義的效率追求形成了一致性。新發展主義與社會自治主義、新自由主義和國家主義在這一時期的「接合」與「接合失敗」，是單位辦學制與個人自學制的衰落，以及「公立非公費」的「學校辦學制」日漸崛起的原因。此外，本文從「新發展主義」出發，還提出了「改革辯證法」的認識論，作爲從「改革之交」理解共産中國的一種嘗試。
From the perspective of political economy of technology, this research aims to analyze the Chinese Broadcasting and Television University Movement(TVUM) , and to answer two sets of questions: 1) During the TVUM in late 1970s and 1980s, why did the "university-organized learning" model rise? Why did the "danwei-organized learning" model and the "self-learning" model decline simultaneously? 2) Why was the TVUM articulated with Statism successfully? Why did the articulation of the TVUM with Social Autonomism and Neo-liberalism fail ? Documentary analysis is the main research method. In order to answer the questions above, this research constructs the efficiency-oriented model to illustrate and explain Chinese economic development in late 1979s and 1980s. In the context of the paradigm shift of developmentalism, the TVUM took it as the main purpose to promote the accumulation of human capital. In contrast with the "anti-efficiency" of Social Autonomism and Neo-liberalism, this research identifies that Statism unexpectedly presents its consistency with the effenciency-oriented model by combining the professionalism of education and equal-opportunity politics. The rise and the declination in the TVUM are attributed to the success and the failure of articulation with the efficenecy-oriented model respectively. Moreover, this research preliminarily constructs "the dialectics of the reform" as the perspective of interpreting Communist China for further research.
Detailed summary in vernacular field only.
劉阳.
Thesis (Ph.D.) Chinese University of Hong Kong, 2015.
Includes bibliographical references (leaves 184-192).
Abstracts also in Chinese.
Liu, Yang.

Styles APA, Harvard, Vancouver, ISO, etc.

Thèses sur le sujet « Chinese Broadcasting »

Créez une référence correcte selon les styles APA, MLA, Chicago, Harvard et plusieurs autres