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1
Antonova, Olha, et Maksym Sokolov. « Particularities of Visual Metaphors in Advertising Campaigns About Ecological Problems ». Obraz 36, no 2 (2021) : 63–71. http://dx.doi.org/10.21272/obraz.2021.2(36)-63-71.
Texte intégralRésumé :
The article is dedicated to the peculiarities of visual metaphors usage in the design of foreign public service announcement campaigns about ecological problems. The specifics of graphic and expressive means of public service announcements against the destruction of forest resources is analysed, typical types of visual metaphors used in public service announcement materials in campaigns of WWF and other world public organizations about this topic are distinguished. It was found that the main implementation element of authors’ communicative strategy in public service announcement materials is the graphic part of advertising, which is based on a metaphorical understanding of reality, and the text serves as an explanatory addition to it. Visual content can be largely outspoken, cruel, and appealing to guilt and fear, which ensures the impact of the suggestive influence of public service announcement products and serves as a factor of effectiveness for a public service announcement campaign about this problem.
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Kamada, Yuichiro, et Takuo Sugaya. « Optimal Timing of Policy Announcements in Dynamic Election Campaigns* ». Quarterly Journal of Economics 135, no 3 (20 avril 2020) : 1725–97. http://dx.doi.org/10.1093/qje/qjaa010.
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Abstract We construct a dynamic model of election campaigns. In the model, opportunities for candidates to refine/clarify their policy positions are limited and arrive stochastically along the course of the campaign until the predetermined election date. We show that this simple friction leads to rich and subtle campaign dynamics. We first demonstrate these effects in a series of canonical static models of elections that we extend to dynamic settings, including models with valence and a multidimensional policy space. We then present general principles that underlie the results from those models. In particular, we establish that candidates spend a long time using ambiguous language during the election campaign in equilibrium.
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Gallivan, Joanne, Mimi Lising, Neyal J. Ammary et Rachel Greenberg. « The National Diabetes Education Program's “Control Your Diabetes. For Life.” Campaign : Design, Implementation, and Lessons Learned ». Social Marketing Quarterly 13, no 4 (décembre 2007) : 65–82. http://dx.doi.org/10.1080/15245000701678453.
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The National Diabetes Education Program (NDEP) is a federally sponsored national partnership including government, nonprofit, professional, and private sector organizations. The NDEP uses social marketing principles and processes to develop and implement awareness campaigns and educational activities to improve the treatment and health status of people with diabetes. Co-sponsored by the National Institutes of Health (NIH) and the Centers for Disease Control and Prevention (CDC), NDEP launched its “Control Your Diabetes. For Life.” awareness campaign in 1998. The campaign was designed to educate the millions of Americans with diabetes and their social supporters about the seriousness of diabetes, ways to control the disease, and the benefits of good glucose control. The NDEP conducted extensive audience research and applied behavior change theories and the social marketing framework to design, implement, and evaluate the campaign. From 1998 to 2003, the campaign achieved at least 700 million media impressions with its culturally appropriate television and radio public service announcements, print ads, and newspaper and magazine stories. In addition, over half of people with diabetes indicated awareness of the campaign and NDEP has tracked positive trends in practice of blood glucose testing and awareness of the A1C (also known as the hemoglobin A1C), the best measure of blood glucose control, since the campaign's launch.
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Biagioli, Frances. « Educating Oregon Families about Child Safety Seats ». Californian Journal of Health Promotion 2, SI (15 décembre 2004) : 55–58. http://dx.doi.org/10.32398/cjhp.v2isi.910.
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Child safety seats are being used more frequently, but correct and consistent use is still a problem. Educating the community and medical professionals about the correct use of child safety seats helps with correct usage. Educational campaigns can be directed to parents, medical professionals, safety professionals (fire and police departments), hospitals, and schools. Television public service announcements, mailings, billboards, radio spots, and a web site have all been part of a successful child safety seat educational campaign in Oregon. Improving the public’s knowledge of the correct use of child safety seats will reduce the number of childhood injuries, and medical professionals can play a significant part in this educational campaign.
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Neville-Shepard, Ryan. « Presidential Campaign Announcements : A Third-Party Variant ». Southern Communication Journal 79, no 2 (avril 2014) : 130–46. http://dx.doi.org/10.1080/1041794x.2013.866157.
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Friedman, Rachel B., et Nichola D. Gutgold. « Two Women for President : The Importance of the Announcement Speech on the Campaign ». Advancing Women in Leadership Journal 32 (12 juin 2017) : 107–22. http://dx.doi.org/10.21423/awlj-v32.a92.
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Women keep gaining ground in the world of American politics. There are more women senators, representatives, Supreme Court justices, secretaries of state and governors than ever. Still, America has never had a female president or even vice president. By examining the communication skills of women who have run for president we can begin to assess how a woman creates ethos for the presidency. This study focuses on an understudied genre of campaign speaking; a comparison of two high profile female candidates' announcement speeches from both respective political parties. How a woman reveals that she is a candidate for president is key to her success. The presidential announcements of Elizabeth Dole and Hillary Clinton are examined to consider what introductory communication traits may best serve the next woman who attempts to break the largest and seemingly toughest glass ceiling: the United States presidency
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Fuhrel-Forbis, Andrea, P. Gayle Nadorff et Leslie B. Snyder. « Analysis of Public Service Announcements on National Television, 2001–2006 ». Social Marketing Quarterly 15, no 1 (mars 2009) : 49–69. http://dx.doi.org/10.1080/15245000802668999.
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Although public service announcements (PSAs) are used extensively in social marketing campaigns, few studies have examined the overall landscape of PSAs. This article presents a comprehensive analysis of all PSAs aired on national television from 2001–2006. Data are from an all-inclusive industry database. Units of analysis were the number of ads, estimated amount of airtime, and estimated dollar value of airtime. Over 183,000 PSAs aired on average each year from 2001–2006, estimated to be worth about $1.6 billion per year. PSAs represented 2% of advertisements on national television, with more (30.5%) PSAs airing overnight between 1:00 am and 5:00 am than at other times of the day, and more appearing in the fall than other times of the year. The most common topic of PSAs was health. Sports programs contained a smaller percentage of PSAs than other types of programs. The results can help policymakers ensure that PSAs air in sufficient quantity and at effective times, inform campaign decisions about allocation of funds and placements of PSAs, and point to the need to monitor PSAs for each campaign.
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Pinto, Sharrel, Christopher Kotschevar, Aaron Hunt, Alex Middendorf, Christopher Robbins, Erin Miller et Deidra Van Gilder. « Impact of a Public Health Awareness Campaign on Patients’ Perceptions of Expanded Pharmacy Services in South Dakota Using the Theory of Planned Behavior ». Pharmacy 10, no 6 (19 décembre 2022) : 178. http://dx.doi.org/10.3390/pharmacy10060178.
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Background: Pharmacists can offer medication expertise to help better control diabetes and cardiovascular disease (CVD) and improve patient outcomes, particularly in rural communities. This project evaluated the impact of an awareness campaign on perceptions of expanded pharmacy services. Methods: The “Your Pharmacists Knows” campaign included a 30-s commercial, print material, and media announcements. A non-randomized pre-post study was completed using a modified theory of planned behavior (mTPB) to assess knowledge, attitude, perceived benefits and norms, and perceived control. A 73-item survey was administered to a convenience sample (n = 172) across South Dakota. Regression models to assess intent and utilization were conducted using age, gender, race, education, population, and insurance status as predictors for mTPB constructs. Results: Most common predictors were female gender and higher education level (p < 0.001). All mTPB constructs were significant predictors of intent to use services (p < 0.001). Knowledge and perceived control had the largest influence on intent. Additionally, there was significant improvement in post-campaign service utilization (p < 0.001). Conclusions: This campaign positively influenced intent to seek and utilize services in rural communities where pharmacies may be the only healthcare option for miles. Through targeted campaigns, patients with diabetes or CVD may find access to services to better manage their conditions.
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Anggara, Berwin, et Uchi Wina Pratama. « Differentiation Analysis Of Abnormal Stock Return Amid Political Contestation And Pandemic In Indonesia ». Adzkiya : Jurnal Hukum dan Ekonomi Syariah 10, no 01 (30 mai 2022) : 29. http://dx.doi.org/10.32332/adzkiya.v10i01.4732.
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Political events frequently affect the condition of the stock market and industrial sectors anywhere in the world, Indonesia is no exception. Regarding the political year, the manufacturing industry is expected to perform the best. The two manufacturing industry sectors are expected to gain the highest performance growth, namely the food and beverage industry and textile product industry. Due to the increasing demand for election campaign activities in local Indonesia, both are likely to achieve positive growth. The condition of pandemic of Covid-19 strike combined political events are an event that could have implications for capital market turbulence, this hypothesis is developed on the assumption that major events can affect the macroeconomics so that corporate actions in the form of dividend announcements can affect stock returns, this will certainly be avoided by investors. However, in this research using event study data set for 2018-2020 based on the corporate actions of dividend announcements, it was revealed that this was not an influential factor. Using the event study research method and the paired sample t-test, the results show that there is no difference in stock returns before and after the announcement of dividends, even though the corporate action was carried out during the Covid-19 pandemic which was happened consecutively after political events. From the results of the research conducted by the writers, which results in the premise that cash dividend announcements do not provide a good signal for investors in Indonesia, there is an assumption that investors do not notice dividend announcements as a distortion of interest in investing
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Hong, Traci, Carolyn C. Johnson, Leann Myers, Neil Boris, Dixye Brewer et Larry S. Webber. « Process Evaluation of an In-School Anti-Tobacco Media Campaign in Louisiana ». Public Health Reports 123, no 6 (novembre 2008) : 781–89. http://dx.doi.org/10.1177/003335490812300614.
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Objectives. In light of challenges imposed by the changing media landscape and decreasing classroom time available for health interventions, new approaches are needed to disseminate anti-tobacco messages to adolescents. This study reported process evaluation of an in-school three-year anti-tobacco media campaign conducted in 10 schools in Louisiana. Methods. Over three years, 10 schools received an in-school anti-tobacco media campaign. The media campaign was one intervention component of the Acadiana Coalition of Teens against Tobacco. Campaign measures were tracked over the campaign's three-year duration. The campaign and evaluation were designed to target the students as they progressed through high school. The number of students who completed the surveys were 1,823 in Year 1, 1,552 in Year 2, and 1,390 in Year 3. Schools eligible for participation were publicly funded schools with no magnet or special populations and within a two-hour driving distance of the New Orleans study office. Results. In a self-report survey (Year 1, n=1,823; Year 2, n=1,552; Year 3, n=1,390), more than 75% and 50% of students reported being exposed to posters and public service announcements, respectively. Recognition of campaign theme was more than 80%. Almost half of respondents reported that the posters were interesting, one-third reported that the posters prevented them from smoking, and 10% reported that the posters encouraged them to cease smoking. Stock media posters had a significantly higher affective reaction than the customized media posters. Conclusion. Findings suggest that in-school media programs are useful and should be considered as a viable approach to health education for adolescents.
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Antonopoulou, K., et M. Konstantinidis. « PARE0012 AWARENESS CAMPAING “LUPUS.GR 2020” ». Annals of the Rheumatic Diseases 79, Suppl 1 (juin 2020) : 1292.2–1292. http://dx.doi.org/10.1136/annrheumdis-2020-eular.5853.
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Background:LUPUS GR 2020Objectives:To sensitize and educate the wide public about lupusTo contribute to the process of de-stigmatization as the rigid problem of prejudice and stigma prevails.Methods:The campaign “LUPUS GR 2020” consists of photographs, each of which has a different message for Lupus and 2 TV spots. The well know artists participated did not take any fee.The campaign consists of Press Announcements in digital and off digital media, in Social Media (Instagram - Twitter - Facebook), in Eleana Site and in YouTubePost of the artists in their personal social media pagesPress ConferenceDirect mail in international NGOs e.g. Lupus Europe, PAIN ALLIANCE EUROPE, AGORA PLATFORM, etc.Results:We announced the campaign on January 24, 2020. Until end of January, we have 36 press clipping, 3 TV interviews, more than 35.000 views of the post in our fb and increase of telephone calls in our help line about lupusConclusion:The campaign has a high impact in the wide public as well as in all the stakeholders.Figure:Disclosure of Interests:None declared
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Brescia, Valerio, Myriam Caratù et Giacomo Scaioli. « A Community-Based Social Marketing Strategy to Prevent HIV and Fight Stigma ». International Journal of Business and Management 14, no 10 (12 septembre 2019) : 196. http://dx.doi.org/10.5539/ijbm.v14n10p196.
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There is evidence that Public Service Announcements are a crucial tool in reducing stigma and call for people to overtly seek help for their illnesses (Corrigan, Powell, Al-Khouja, 2015). In this frame, the study analyses the elements that must be present in a campaign to prevent HIV and the stigma of HIV + people, in order to redefine the essential elements in the search for effectiveness and efficiency. This campaign created for the city of Turin (Italy) represents a useful example to analyse the different phases and desired outcomes of a communication campaign. To our knowledge, this is the first European study to use data collected during a community-based activity on HIV / AIDS testing in order to build an effective communication campaign. The analysis was conducted on both quantitative and qualitative aspects of the campaign. To conduct the analysis, the literature on social marketing is analyzed in association with epidemiological and economic elements. A campaign based on community-based elements with the involvement of non-profit organizations leads to positive and innovative effects both in terms of communication and realization and relapses according to the process defined by the social marketing strategy. The statistical analysis shows a relationship between those who take the rapid test at the non-profit organization and the HIV test for the first time, demonstrating the effectiveness of the prevention campaign in the population that does not belong to the health system.
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Kessler, Judd B. « Announcements of Support and Public Good Provision ». American Economic Review 107, no 12 (1 décembre 2017) : 3760–87. http://dx.doi.org/10.1257/aer.20130711.
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Providing information about contributions to public goods is known to generate further contributions. However, it is often impossible to provide verifiable information on contributions. Through a large-scale field experiment and a series of laboratory experiments, I show that nonbinding announcements of support for a public good encourage others to contribute, even when actual contributions might not or cannot be made. Providing a way to easily announce support for a charity increases donations by $865 per workplace fundraising campaign (or 16 percent of average giving). I discuss implications for understanding prosocial behavior and for organizations aiming to increase contributions to public goods. (JEL C93, D64, D83, H41, L31)
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Siff, Stephen. « “Why Do You Think They Call It Dope?” : Richard Nixon’s National Mass Media Campaign Against Drug Abuse ». Journalism & ; Communication Monographs 20, no 3 (15 août 2018) : 172–247. http://dx.doi.org/10.1177/1522637918787804.
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This monograph explores how corporate, political, and public health concerns shaped the Nixon administration’s public service advertising campaign against drug abuse. Between 1970 and 1973, the Nixon administration worked with the nonprofit Advertising Council to orchestrate a national, “one-voice” mass media campaign to change Americans’ attitudes toward the use of drugs. Papers preserved in the archives of the Advertising Council and by Nixon administration officials expose behind-the-scenes conflicts over the government’s drug-abuse message among the White House, federal agency staff, and private partners in the campaign, including drug companies and the advertising and broadcasting industries. Controversies included whether to include alcohol, marijuana, legally marketed prescription drugs such as amphetamines, and dangerous retail drugs such as headache medicines and caffeine, and whether the campaign should promote safe drug use or only discourage “abuse.” Archival records reveal the president’s power to set the government’s message, despite bureaucratic and expert resistance. However, government control over the propaganda campaign was limited by reliance on the Ad Council and the voluntary participation of networks and broadcasters to distribute public service announcements (PSAs). Through the Ad Council’s process of reviewing and obtaining broadcast network clearances for individual PSAs, advertisements that disparaged alcohol and other legally advertised products were weeded from the national campaign. Ultimately, the White House’s vision of a mass media offensive against drug abuse in all its forms was implemented primarily as a campaign against the use of illegal drugs, particularly by youth. Although successful with broadcasters, the campaign was terminated in 1973 amid concerns it was actually stimulating illegal drug use.
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Karol, David. « Forcing Their Hands ? Campaign Finance Law, Retirement Announcements and the Rise of the Permanent Campaign in U.S. Senate Elections ». Congress & ; the Presidency 42, no 1 (2 janvier 2015) : 79–94. http://dx.doi.org/10.1080/07343469.2014.990650.
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Qamar, Farah Naz, Rabab Batool, Sonia Qureshi, Miqdad Ali, Tahira Sadaf, Junaid Mehmood, Khalid Iqbal, Akram Sultan, Noah Duff et Mohammad Tahir Yousafzai. « Strategies to Improve Coverage of Typhoid Conjugate Vaccine (TCV) Immunization Campaign in Karachi, Pakistan ». Vaccines 8, no 4 (19 novembre 2020) : 697. http://dx.doi.org/10.3390/vaccines8040697.
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The emergence and spread of extensively drug-resistant (XDR) typhoid in Karachi, Pakistan led to an outbreak response in Lyari Town, Karachi utilizing a mass immunization campaign with typhoid conjugate vaccine (TCV), Typbar TCV®. The mass immunization campaign, targeted Lyari Town, Karachi, one of the worst affected towns during the XDR typhoid outbreak. Here we describe the strategies used to improve acceptance and coverage of Typbar TCV in Lyari Town, Karachi. The mass immunization campaign with Typbar TCV was started as a school- and hospital-based vaccination campaign targeting children between the age of 6 months to 15 years old. A dose of 0.5 mL Typbar TCV was administered intramuscularly. A mobile vaccination campaign was added to cope with high absenteeism and non-response from parents in schools and to cover children out of school. Different strategies were found to be effective in increasing the vaccination coverage and in tackling vaccine hesitancy. Community engagement was the most successful strategy to overcome refusals and helped to gain trust in the newly introduced vaccine. Community announcements and playing typhoid jingles helped to increase awareness regarding the ongoing typhoid outbreak. Mop-up activity in schools was helpful in increasing coverage. Networking with locally active groups, clubs and community workers were found to be the key factors in decreasing refusals.
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Rogers, Elizabeth A., Sarah C. Fine, Margaret A. Handley, Hodari B. Davis, James Kass et Dean Schillinger. « Engaging Minority Youth in Diabetes Prevention Efforts Through a Participatory, Spoken-Word Social Marketing Campaign ». American Journal of Health Promotion 31, no 4 (5 janvier 2016) : 336–39. http://dx.doi.org/10.4278/ajhp.141215-arb-624.
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Purpose. To examine the reach, efficacy, and adoption of The Bigger Picture, a type 2 diabetes (T2DM) social marketing campaign that uses spoken-word public service announcements (PSAs) to teach youth about socioenvironmental conditions influencing T2DM risk. Design. A nonexperimental pilot dissemination evaluation through high school assemblies and a Web-based platform were used. Setting. The study took place in San Francisco Bay Area high schools during 2013. Subjects. In the study, 885 students were sampled from 13 high schools. Intervention. A 1-hour assembly provided data, poet performances, video PSAs, and Web-based platform information. A Web-based platform featured the campaign Web site and social media. Measures. Student surveys preassembly and postassembly (knowledge, attitudes), assembly observations, school demographics, counts of Web-based utilization, and adoption were measured. Analysis. Descriptive statistics, McNemar’s χ2 test, and mixed modeling accounting for clustering were used to analyze data. Results. The campaign included 23 youth poet–created PSAs. It reached >2400 students (93% self-identified non-white) through school assemblies and has garnered >1,000,000 views of Web-based video PSAs. School participants demonstrated increased short-term knowledge of T2DM as preventable, with risk driven by socioenvironmental factors (34% preassembly identified environmental causes as influencing T2DM risk compared to 83% postassembly), and perceived greater personal salience of T2DM risk reduction (p < .001 for all). The campaign has been adopted by regional public health departments. Conclusion. The Bigger Picture campaign showed its potential for reaching and engaging diverse youth. Campaign messaging is being adopted by stakeholders.
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Daignault, Pénélope. « Who’s Afraid of Fear Appeals ? : The Case of Road Safety Public Campaign Announcements ». International Journal of Interdisciplinary Social Sciences : Annual Review 4, no 5 (2009) : 1–16. http://dx.doi.org/10.18848/1833-1882/cgp/v04i05/52910.
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Jeppson, Patrice L., Glen Muschio, Hannah Winograd, Matthew Haas, Geoffrey Oxholm et Ko Nishino. « Public Archaeology Via Skyscraper : Outcome and Experience ». AP : Online Journal in Public Archaeology 2 (29 décembre 2016) : 55. http://dx.doi.org/10.23914/ap.v2i0.14.
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A recent archaeology awareness campaign projected Public Service Announcements from the top of a city skyscraper. These 30-second videos featured animated 3D artifact reconstructions alongside an archaeology-themed message. This was not just public archaeology done in an unusual way but public archaeology conducted toward an unusually broad end: the processes involved in creating the PSAs served many masters, not just archaeology’s needs. This paper reports on this reflexive, dialogic, public archaeology case study where communities make use of the past for their own needs in the present.
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Deshpande, Sameer, Tanya R. Berry, Guy E. J. Faulkner, Amy E. Latimer-Cheung, Ryan E. Rhodes et Mark S. Tremblay. « Comparing the Influence of Dynamic and Static Versions of Media in Evaluating Physical-Activity-Promotion Ads ». Social Marketing Quarterly 21, no 3 (10 août 2015) : 135–41. http://dx.doi.org/10.1177/1524500415599376.
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Although social marketing promotion efforts are typically evaluated online using either finished video or static images, limited evidence exists whether media type influences audience response. In a posttest-only experimental study with a nationally representative sample of 663 Canadian mothers of 5- to 11-year-old children, participants were randomly assigned to one of two media conditions consisting of Think Again physical-activity Public Service Announcements created by ParticipACTION. Mothers reported campaign recall, ad liking, motivation to respond to the ad (i.e., assist one’s child to get at least 60 min of physical activity every day), and their support behaviors. Data were analyzed using χ2 and independent samples t-tests. Those exposed to the video version of the ad in comparison to the static image reported higher message recall and liking, and motivation to respond. There were no differences in parental support behaviors. Social marketing promotion efforts should be evaluated using the same format as the media message originally used. The study concludes that media type influences findings when evaluating social marketing promotion campaigns.
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Raza, Syed Hassan, Moneeba Iftikhar, Bahtiar Mohamad, Nilüfer Pembecioğlu et Mohsin Altaf. « Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement : Mediation of the Individual’s Attention, Information Surveillance, and Elaboration ». SAGE Open 10, no 2 (avril 2020) : 215824402092930. http://dx.doi.org/10.1177/2158244020929301.
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The study examines the role of a health-related promotional campaign launched in Pakistan in the context of advertising campaign to improve precautionary behavior toward dengue virus (PBDV). The focus of this study is to investigate the mediation of individual’s attention, information surveillance, elaboration, and also the moderation of demographic features (e.g., gender, educational level, and dengue affected survival) in the relationship between the exposure of dengue-related public service announcements (DPSA) and PBDV. Telephonic interview technique was used to establish a representative sample ( N = 1,251) from Punjab (dengue-affected province of Pakistan) using a computer-assisted telephone survey software. The outcomes clarify the application of cognitive mediation model in the context of health communication. The findings revealed that individual’s attention and information surveillance have considerable mediating effects on PBDV and DPSA relationship. Surprisingly, however, there is no indirect effect of elaboration on PBDV. The findings provide practical recommendations to public organizations while designing health communication strategies.
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Hosokawa, Shuhei. « The Noise Abatement Campaign in Industrializing Japan, 1923–37 ». Resonance 1, no 3 (2020) : 298–327. http://dx.doi.org/10.1525/res.2020.1.3.298.
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Drawing on Karin Bijsterveld’s triple definition of noise as ownership, political responsibility, and causal responsibility, this article traces how modern Japan problematized noise, and how noise represented both the aspirational discourse of Western civilization and the experiential nuisance accompanying rapid changes in living conditions in 1920s Japan. Primarily based on newspaper archives, the analysis will approach the problematic of noise as it was manifested in different ways in the public and private realms. In the public realm, the mid-1920s marked a turning point due to the reconstruction work after the Great Kantô Earthquake (1923) and the spread of the use of radios, phonographs, and loudspeakers. Within a few years, public opinion against noise had been formed by a coalition of journalists, police, the judiciary, engineers, academics, and municipal officials. This section will also address the legal regulation of noise and its failure; because public opinion was “owned” by middle-class (sub)urbanites, factory noises in downtown areas were hardly included in noise abatement discourse. Around 1930, the sounds of radios became a social problem, but the police and the courts hesitated to intervene in a “private” conflict, partly because they valued radio as a tool for encouraging nationalist mobilization and transmitting announcements from above. In sum, this article investigates the diverse contexts in which noise was perceived and interpreted as such, as noise became an integral part of modern life in early 20th-century Japan.
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Kornfield, Rachel, Glen Szczypka, Lisa M. Powell et Sherry L. Emery. « Televised obesity-prevention advertising across US media markets : exposure and content, 2010–2011 ». Public Health Nutrition 18, no 6 (30 juillet 2014) : 983–93. http://dx.doi.org/10.1017/s1368980014001335.
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AbstractObjectiveTo examine levels of exposure and content characteristics for recent televised obesity-prevention campaigns sponsored by state and community health departments, federal agencies, non-profit organizations and television stations in the USA.DesignNielsen television ratings for obesity-prevention advertising were collected for the top seventy-five US media markets and were used to calculate household exposure levels for 2010 and 2011. Governmental advertisements were coded for content.SettingUnited States.ResultsAverage household exposure to obesity-prevention campaigns was 2·6 advertisements per month. Exposure increased by 31 % between 2010 and 2011, largely driven by increases in federal advertisements. In 2011, the federal government accounted for 62 % of obesity-prevention exposure, non-profit organizations for 9 %, community departments for 8 %, state departments for 3 %, and television station-sponsored public-service announcements for 17 %. The greatest percentage increase between 2010 and 2011 was in community advertising, reflecting efforts funded by the Communities Putting Prevention to Work (CPPW) programme. Among thirty-four state and community campaigns, the majority advocated both healthy eating and physical activity (53 %). Campaigns typically had positive or neutral emotional valence (94 %). Obesity or overweight was mentioned in 47 % of campaigns, but only 9 % specifically advocated weight loss.ConclusionsExposure to televised obesity-prevention advertising increased from 2010 to 2011 and was higher than previously found in 1999–2003, apart from in 2003 during the federal VERB campaign. Nevertheless, exposure remains low relative to advertising for unhealthy foods. New federal campaigns have increased exposure to obesity-prevention advertising nationally, while CPPW grants have increased exposure for targeted areas.
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NEKOLA, ANNA, et BILL KIRKPATRICK. « Cultural Policy in American Music History : Sammy Davis, Jr., vs. Juvenile Delinquency ». Journal of the Society for American Music 4, no 1 (14 janvier 2010) : 33–58. http://dx.doi.org/10.1017/s1752196309990824.
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AbstractIn 1956 entertainer Sammy Davis, Jr., attempted to organize the music industry in a campaign against juvenile delinquency, using musical public service announcements to encourage teens to stay on the right side of the law. Although popular with the public and some industry insiders, Davis's idea failed, officially because of opposition from the Recording Industry Association of America. Although Davis's campaign went nowhere, we argue that this episode provides an important illustration of the need to broaden our understanding of cultural policy studies in the context of American music history. Specifically, we argue for an approach to policy analysis that draws on poststructuralist historiography to capture the forms that cultural policy takes in the United States, including the specific factors of race, intra-industry struggles, and the persona of Sammy Davis, Jr., himself, a pivotal figure who has been largely neglected by music historians despite embodying many of the key cultural tensions of postwar U.S. society. By examining the case of Sammy Davis, Jr., vs. Juvenile Delinquency, we can achieve a better understanding of how U.S. music, U.S. culture, and cultural policy intersect.
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Abdul Latif, Dzaa Imma, Mohd Amirul Akhbar Mohd Zulkifli et Siti Nur Farah Faadiah Abd Ghani. « The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students ». Social and Management Research Journal 10, no 2 (2 décembre 2013) : 73. http://dx.doi.org/10.24191/smrj.v10i2.5228.
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Public Service Announcements (PSAs) are free announcements made to promote programs, activities, community interest and services from government and the non - government sector. As technology develops, many PSAs use animated characters in order to persuade and create high awareness among people. Animation is a simulation of movement created by displaying a series of pictures or frames such as cartoons on television. Research has shown that PSAs is effective in conveying the message. However, the influences of animated PSAs among students about health and safety messages are still unclear. Previous researchers were more interested to investigate the effects of PSAs to children and less research on animated PSAs towards adults. Therefore, the researcher is interested to study whether or not the animation should be utilized as an effective tool to educate the public. A sample of 285 students watched four animated PSAs and four live action PSAs. Two of each represented animated spoke characters and non spoke characters with a goal to evaluate students responses on positive attitudes. A correlation analysis was used to study the relationship between the positive response of animated PSAs and engagement with results that indicated moderate and high correlation. T tests were used to investigate the comparison between the students responses to animated PSAs versus non animated PSAs and animated spoke characters versus animated non spoke characters. The results emphasize that animated PSAs received better responses among students. Students acceptance towards animated PSAs and animated spoke characters received small but significantly better response.
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Hendriks Vettehen, Paul, et Mariska Kleemans. « How Camera Changes and Information Introduced Affect the Recognition of Public Service Announcements ». Communication Research 46, no 7 (31 décembre 2015) : 908–25. http://dx.doi.org/10.1177/0093650215616458.
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This study investigated the impact of formal features on the recognition of televised public service announcements in a real-life setting. Recognition percentages of 193 public service advertisements (PSAs) derived from campaign evaluation studies were related to content analysis data of the ads. Regression analyses showed that formal features of PSAs accounted for 5% to 7% of the variance in PSA recognition. More specifically, the analyses showed that increasing the number of camera changes in PSAs slightly increases PSA recognition if the amount of information introduced by these camera changes is small, but increasing the number of camera changes tends to decrease PSA recognition substantially as the amount of information introduced by these camera changes increases. This finding implies that PSA producers should be reluctant in introducing much new information through fast-paced messages. Moreover, these results indicate that earlier findings observed in controlled, experimental settings do have ecological validity.
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Antonova, Olha, Yulia Soloviova et Nataliia Fiedotova. « Particularities of metaphorical creolized text building in public service announcement campaigns against racism ». Obraz 37, no 3 (2021) : 88–95. http://dx.doi.org/10.21272/obraz.2021.3(37)-88-95.
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The article aims to determine the peculiarities of constructing a metaphorical creolized text in public service announcement campaigns against racism, to single out the classification features of such messages according to the degree of the components metaphorization. The relevance of the study is determined by the fact that in the context of the racial discrimination negative trend, public service announcement is an effective mechanism for shaping public opinion, and therefore it should use the most effective methods of influence. In the article, the verbal and visual metaphorical features of the creolized text in public service announcements against racism and xenophobia are analyzed. Examples of foreign and Ukrainian public service announcements involving issues of racial discrimination and xenophobia become the object of the study. Examples are classified according to five models of combining verbal and pictorial components of creolized text with different degrees of components metaphorization.
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Fishbein, Martin, Kathleen Hall-Jamieson, Eric Zimmer, Ina von Haeften et Robin Nabi. « Avoiding the Boomerang : Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign ». American Journal of Public Health 92, no 2 (février 2002) : 238–45. http://dx.doi.org/10.2105/ajph.92.2.238.
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Barfar, Arash, et Balaji Padmanabhan. « Pattern discovery, validation, and online experiments : a methodology for discovering television shows for public health announcements ». Journal of the American Medical Informatics Association 28, no 7 (3 février 2021) : 1374–82. http://dx.doi.org/10.1093/jamia/ocab008.
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Abstract Objective Public Health Announcements (PHAs) on television are a means of raising awareness about risk behaviors and chronic conditions. PHAs’ scarce airtime puts stress on their target audience reach. We seek to help health campaigns select television shows for their PHAs about smoking, binge drinking, drug overdose, obesity, diabetes, STDs, and other conditions using available statistics. Materials and Methods Using Nielsen’s TV viewership database for the entire US panel, we presented a novel show discovery methodology for PHAs that combined (i) pattern discovery from high-dimensional data (ii) nonparametric tests for validation, and (iii) online experiments on Facebook. Results The nonparametric tests verified the robustness of the discovered associations between the popularity of certain shows and health conditions. Findings from fifty (independent) online experiments (where our awareness messages were seen by nearly 1.5 million American adults) empirically demonstrated the value of the methodology. Discussion For 2016, the methodology identified several shows whose popularities were genuinely associated with certain health conditions, opening up the possibility of health agencies embracing both big data and large-scale experimentation to address an old problem in a new way. Conclusion Policy makers can repeatedly apply the methodology as new data streams in, with perhaps different feature sets, pattern discovery techniques, and online experiments running over longer periods. The comparatively lower initial investment in the methodology can pay off by identifying several shows for a potentially national television campaign. As simply a by-product, the initial investment also results in awareness messages that might reach millions of individuals.
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Ivanytska, Svitlana, et Anna Aheicheva. « Brand Promotion Peculiarities ». ЕКОНОМІКА І РЕГІОН Науковий вісник, no 1(80) (25 mars 2021) : 82–86. http://dx.doi.org/10.26906/eir.2021.1(80).2241.
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The brand promotion peculiarities are studied. It has been determined that the process of brand promotion includes: marketing a brand name and logo, making souvenirs, placing on various media, releasing videos, layouts for advertising, announcements on the Internet and much more. Used methods to promote brands are considered, such as: advertising, personal selling, packaging, 360° campaign, brand promotion on the Internet. The ways to promote a brand have been proven to be: website building, search engine optimization, social media, live streaming, storytelling, creating valuable content, blogging, email, LinkedIn Publishing Platform, prizes, infographics, car wraps, networking events, offline ads, promotions, loyalty programs, free trial product giveaways, strong branding. As a result of the study, it was found that brand promotion is the creation of consumer confidence in a product.
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Budko, Diana Anatol'evna, et Galina Vladimirovna Luk'yanova. « Student’s attitude towards campaign communication (on the example of 2018 Russian presidential election ». Социодинамика, no 2 (février 2020) : 1–11. http://dx.doi.org/10.25136/2409-7144.2020.2.32090.
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The subject of this research is the attitude of student youth towards particular instruments of campaign communication. Among most commonly used techniques of influencing the citizens’ electoral behavior are the political advertising, mass media materials, debates, announcements of the leaders of public opinion. However, the factors important for making electoral decisions differ one age group to another. In this context, of special interest is the student youth that is more perceptive to modern methods of communication via mobile apps and other Internet technologies. The presented results are based on the data of focus groups studying in Saint Petersburg State University, acquired in the course of research “The factors of formation of absenteeism of student youth in the Russian megalopolis (on the example Saint Petersburg)” conducted in 2018 with technical support of the Resource Center of Sociological and Internet surveys of Saint Petersburg State University. The authors determine the following specificities of political communication prevalent in daily practices of student youth: distrust in such classical methods of campaign communication as debates; more trust in the online mass media rather than traditional; ambivalent stance of media leaders of public opinion; significance of the institution of family in formation of political views and decision-making. The impact of social networks creates a request for a renewed format of communication among students. The information must be easy accessible, appear as the first ling in search request, and presented in a form of standard post with a vivid visual component.
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Lee, Sangki, Insu Kim et Chung-hun Hong. « Who Values Corporate Social Responsibility in the Korean Stock Market ? » Sustainability 11, no 21 (24 octobre 2019) : 5924. http://dx.doi.org/10.3390/su11215924.
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In this study, we explore the stock market’s response to new information that a firm has been included in the Dow Jones Sustainability Index (DJSI) in Korea. In addition, we investigate which investor group contributes to the changes, if any significant increase in returns is found, after a firm’s incorporation into the DJSI. This study aims to identify which investors value corporate social responsibility (CSR) in the Korean stock market and examine whether the government-led campaigns for CSR have affected private sector investors, as well as those from the public sector. We find statistically significant abnormal returns for firms after their first listing in the index, implying that investors in Korean markets consider a firm’s inclusion in the DJSI as good news for the firm value. Using a unique dataset from the Korea Exchange (KRX) on investors, we classify investors into four groups: individual investors, public pension funds, other institutional investors, and foreign investors. Unlike prior studies that focus only on the existence of abnormal returns, we investigate the trading behavior of each investor group for such announcements. We find that it is mainly the buying pressure of public pension funds that generates abnormal returns. By contrast, we cannot find statistically significant results for the other investor groups. This result implies that the government-led campaign for CSR has only had limited effects in the Korean stock market, and that awareness of CSR in the private sector should be improved.
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Iles, Irina A., Anita Atwell Seate et Leah Waks. « Stigmatizing the other : An exploratory study of unintended consequences of eating disorder public service announcements ». Journal of Health Psychology 22, no 1 (10 juillet 2016) : 120–31. http://dx.doi.org/10.1177/1359105315595453.
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This research explores the intended and unintended consequences of eating disorder public service announcements. We assessed participants’ attitudes toward eating disorders and people with eating disorders, willingness to interact with people with eating disorders, and experience with eating disorders (covariate) at Time 1. At Time 2, participants were randomly assigned to watch a stigmatizing or a non-stigmatizing eating disorder public service announcement. Exposure to the stigmatizing public service announcement resulted in more negative attitudes toward eating disorders and in less willingness to interact with people with eating disorders, but not in significantly more negative attitudes toward people with eating disorders. The discussion highlights the practical implications for health communication campaigns.
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Lyng, A., T. McCarthy, R. Glynn, R. Guiry, M. Shields et F. Bonas. « Getting Ireland Moving for World Cancer Day 2018 ». Journal of Global Oncology 4, Supplement 2 (1 octobre 2018) : 135s. http://dx.doi.org/10.1200/jgo.18.37200.
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Background and context: World Cancer Day (WCD) aims to increase awareness and empower individuals to reduce their risk of cancer. Each year in Ireland approximately 800 new cancer cases and 300 cancer deaths are due to obesity. Aim: For WCD the Irish National Cancer Control Program (NCCP) aimed to increase public awareness of the risk of cancer due to obesity and the protective link with physical activity. Behavioral action was encouraged by partnering with parkrun ( www.parkrun.ie , a national free running event) to encourage participants to bring a friend and spread the cancer prevention message. Strategy/Tactics: A single overarching message was established: bring a friend to parkrun on the 3rd February for World Cancer Day. Two target audiences were identified: - General public watching Operation Transformation a national interactive TV program supporting weight loss and encouraging health behaviors - parkrun participants. Program/Policy process: Campaign activities were planned in conjunction with parkrun and HSE communications: - Digital assets designed - Press release issued to local and national media - Partner pack with key messages, social assets, campaign activity and supporting evidence disseminated to statutory bodies, NGOs and charities - NCCP cancer expert feature on Operation Transformation - Social media campaign @HSELive and @parkrunIE - Articles in parkrun newsletter prior to WCD - Announcements at parkrun events around the country prior to WCD - Communication to health service staff. Outcomes: On the 3rd February 10,169 individuals participated in parkrun, coordinated by 1153 volunteers. Cancer prevention and survivorship articles were published in 3 parkrun newsletters. #WorldCancerDay posts reached 39,000 on parkrun Facebook and 33,700 on parkrun Twitter. HSE paid Facebook posts reached 375,861 with a high level of engagement. Unpaid posts reached 5458. Tweets issued had a total reach of over 280,000. Parkrun directors provided the following feedback: “I think it was a great success - the engagement on social media both through parkrun Ireland and through the local event social media was brilliant.” “I think all the local events had at least one post on #WorldCancerDay during that time and most had had more and the feedback was uniformly positive, a couple of the parkruns (notably Dundalk parkrun) invited local cancer support groups to the event as well and in Dundalk´s case they actually gave a little talk before the event which was well received.” What was learned: - Inclusion of digital images for partners to share on social media was an integral element of the partner pack. - Straightforward message with a call to action built on an existing initiative with a broad reach across the country. - At the time of the campaign there was a large amount of national media coverage of Operation Transformation, impacting on space for media coverage. In the future consider a more local approach.
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Conaway, Yasmin, et Maria Ortega-Polanco. « 751 Incidence of Pavement Burns During a Worldwide Pandemic and Limited Outreach Efforts ». Journal of Burn Care & ; Research 43, Supplement_1 (23 mars 2022) : S181—S182. http://dx.doi.org/10.1093/jbcr/irac012.304.
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Abstract Introduction Areas of the United States with desert climates and consistent ambient temperatures greater than 100 degrees Fahrenheit four to five months out of the year have a significant influx of pavement burn inpatient admissions during the summer season. These burns are caused when skin meets elevated pavement temperatures, even if the contact is just for a few seconds. We investigated retrospective data and the impact of the decreased outreach efforts during the pandemic on pavement burn admissions. In 2018, due to an identified increase in pavement burn admissions in the community, the burn center created and implemented a pavement burn campaign to reduce pavement burn admission by raising awareness and providing education in the community. The campaign included specific messaging posted on billboards, public service announcements via news outlets and social media, printed flyers distributed during various community safety events, and the distribution of summer footwear between the months of April and September. The efforts proved fruitful in reducing rates. Due to the worldwide pandemic, prevention efforts were greatly decreased in 2020. Methods A 3-year retrospective data review of acute admissions to a 16-bed burn unit was conducted. Data was abstracted from the burn center’s registry, looking at rates of pavement burns within the months of April to September. Each of the three year’s inpatient pavement burn admission totals were compared. Results Our analysis showed a need for burn prevention strategies in 2018, leading to implementation of the pavement burn campaign. There was a 58% decrease in admission rates in 2019 compared to 2018. In March of 2020, the state ordered businesses to close; additional closures and restrictions continued over the summer months causing all prevention efforts to cease. In 2021, there was a 60% increase in pavement burn admissions compared to previous two years. There is a correlation between halted pavement outreach and the increase in pavement burn admissions. Conclusions The lack of burn outreach during the pandemic lead to a remarkable increase in pavement burn admissions in 2021, reinforcing the need for continued outreach in the hot summer months. Additional research is needed to identify specific populations admitted for pavement burns to identify needs of the community. Patient demographics such as age and geographical location can aid in targeting outreach strategies for the identified populations. Additional research with other burn centers may aid in constructing innovative outreach strategies moving forward.
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Kajol, K., Mausami Nath, Ranjit Singh, H. Ramananad Singh et Amit Kumar Das. « FACTORS AFFECTING SEASONALITY IN THE STOCK MARKET : A SOCIAL NETWORK ANALYSIS APPROACH ». International Journal of Accounting & ; Finance Review 5, no 4 (24 novembre 2020) : 39–59. http://dx.doi.org/10.46281/ijafr.v5i4.888.
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The study aims at identifying the factors influencing the seasonality effect in the stock market and further identifying the relationship between the influencing factors. The study aims at conducting a complete analysis of the influencing factors along with measuring their impact on seasonality using Social Network Analysis (SNA). The factors affecting the seasonality effect in the stock market were identified through the literature review. Experts’ opinions were sought for determining the relationship among the factors and finally, the importance of those factors was analyzed using Social Network Analysis (SNA). It was found that volatility is the most important factor affecting the other factors of seasonality and consequently seasonality effect finally. Besides, earning announcements, dividend, and January effects strongly influence the effect of seasonality in the stock market because of their higher in-degree and out-degree. To understand the mechanism of the stock market, the policymakers need to impart training to the investors through awareness campaign or by opening learning investors’ Club at different places. With this they can evaluate their standing in the stock market and the capability of bearing the risk which, in the long run, will be reflected in their investment behavior along with that the culture of equity investing will also be promoted among the investors.
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Chu, Richard, et Vijey Jeevakumaran. « “No Car Day” ». Journal for Activist Science and Technology Education 5, no 1 (10 mai 2020) : 15–18. http://dx.doi.org/10.33137/jaste.v5i1.34270.
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Transportation is the major factor contributing to climate change. We decided to address the issue of transportation in relation to climate change for this research-informed action (RiA) project. The purpose of our RiA project was to learn about transportation and climate change, conduct a mini-correlational study, and address the issue by encouraging students and their parents to limit car use. After learning that a larger portion of the boys and girls that we surveyed rely on cars to get to school we decided to organize an event called “No Car Day” at Erindale SS on March 22, 2013. This coincided with Earth Hour. In addition, we made announcements from Monday to Thursday to inform student s about this specific event. We counted the number of cars prior to the event and found that an average of 156 cars dropped students off in the morning. On the morning of the event, we counted the number of cars again. This time, the number of cars was 115.We think that our campaign made a difference. We want to encourage students in other schools to organize similar events. We encourage our peers and our teachers to carpool, take the bus, bike or walk. If we all do our part, then we may be able to alleviate the negative effects that transportation has on climate change before it is too late.
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Grzegorz Michalski, Grzegorz Michalski. « Działalność Wyższej Szkoły Rzemieślniczej w Łodzi w przekazie „Dziennika Łódzkiego” pod koniec XIX wieku ». Biuletyn Historii Wychowania, no 39 (15 décembre 2018) : 53–69. http://dx.doi.org/10.14746/bhw.2018.39.4.
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The Technical Academy was established in Łódź in 1869. For many decades, it was the only occupational academy in the city. During a six-year’s course, it provided general education and educated specialists in textile studies and mechanics. As the activities of the institution largely revolutionized education of employees for the fast-developing industry and gradually gained more and more recognition among factory owners, “Dziennik Łódzki”, a newspaper published from 1884 to 1892, largely covered various aspects of the Academy’s operations. The newspaper presented the curriculum, listed all the subjects with the number of hours in a week and mentioned the mandatory apprenticeships in laboratories. It also provided information on mandatory internships in factories, specifying the names of the facilities. The newspaper published announcements on entry exams and described the celebrations of the end of the academic years. It also presented lists of graduates as well as information on school reunions. Information was published on a campaign of supporting poor students, including lifting the tuition fees, scholarships granted mainly by factory owners, or one-off cash support and free deliveries of student books, clothes, and shoes. “Dziennik Łódzki” also published information on two educational institutions operating at the Technical Academy, that is Sunday drawing courses for the labourers, junior foreman and technicians, and a four-year’s Sunday trading school for financial clerks.
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Kelso, Tony, et Zeynep Altinay. « Challenging Brands’ Calculated Messages of Hope during a Pandemic : Twitter-User Response to COVID-19 Advertising Campaigns ». tripleC : Communication, Capitalism & ; Critique. Open Access Journal for a Global Sustainable Information Society 20, no 1 (29 avril 2022) : 121–37. http://dx.doi.org/10.31269/triplec.v20i1.1310.
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Typically, consumer advertising is designed to promote or build brand identity for goods or services. Yet when a major crisis disrupts the everyday flow of life, advertisers often pivot from directly pitching their brands to conveying messages that somewhat reflect the tone of public service announcements. After examining the nature of much of the television advertising produced shortly after the United States was placed on lockdown following the announcement of the COVID-19 pandemic, this exploratory study investigates posts to Twitter to begin to address the question: To what extent did viewers’ interpretations of pandemic-themed commercials either accord with or challenge the advertisers’ intended messages of hope? The results show that targeted consumers demonstrated a greater tendency to contest advertisers’ inspirational themes than to passively accept them. These findings are discussed within the context of advertising’s ideological function as propaganda aimed toward especially active audiences in the age of social media.
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Gollust, Sarah E., Chris Frenier, Margaret Tait, Colleen Bogucki, Jeff Niederdeppe, Steven T. Moore, Laura Baum et Erika Franklin Fowler. « Television airings of U.S. federal COVID-19 public service announcements in 2020 were associated with market-level political orientation, not COVID-19 rates ». PLOS ONE 17, no 10 (6 octobre 2022) : e0275595. http://dx.doi.org/10.1371/journal.pone.0275595.
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Televised public service announcements were one of the ways that the U.S. federal government distributed health information about the COVID-19 pandemic to Americans in 2020. However, little is known about the reach of these campaigns or the populations who might have been exposed to the information these ads conveyed. We conducted a descriptive analysis of federally-affiliated public service announcement airings to assess where they were aired and the market-level social and demographic characteristics associated with the airings. We found no correspondence between airings and COVID-19 incidence rates from March to December 2020, but we found a positive association between airings and the Democratic vote share of the market, adjusting for other market demographic characteristics. Our results suggest that PSAs may have contributed to divergent exposure to health information among the U.S. public during the first year of the COVID-19 pandemic.
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Perry, Ravi. « First Impressions, “America's Paper” and Pre-Primary Black Presidential Candidates : The New York Times Coverage of Rev. Jesse Jackson (1983), Rev. AI Sharpton (2003), and Sen. Barack Obama (2007) Campaign Announcements and Initial Days ». Ethnic Studies Review 33, no 2 (1 janvier 2010) : 83–108. http://dx.doi.org/10.1525/esr.2010.33.2.83.
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Recent research documents how party rules, election reforms, and the growth of primaries and caucuses have greatly changed the presidential nomination process. Acknowledging that most Americans get their information about presidential candidates through the news and that mass media have played a significant role in introducing candidates to potential voters, I conduct an longitudinal content analysis of the New York Times articles to ethnographically explain how language, article placement and content in ‘America's Paper’ has significantly impacted the framing of black presidential candidates' pre-primary presidential campaigns. In particular, the data reveal how the newspaper's coverage of the candidates appears to vary based on perceived viability and as willingness to vote for a black president increases.
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Ajovalasit, Samantha, Veronica Maria Dorgali, Angelo Mazza, Alberto d’Onofrio et Piero Manfredi. « Evidence of disorientation towards immunization on online social media after contrasting political communication on vaccines. Results from an analysis of Twitter data in Italy ». PLOS ONE 16, no 7 (9 juillet 2021) : e0253569. http://dx.doi.org/10.1371/journal.pone.0253569.
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Background In Italy, in recent years, vaccination coverage for key immunizations as MMR has been declining to worryingly low levels, with large measles outbreaks. As a response in 2017, the Italian government expanded the number of mandatory immunizations introducing penalties to unvaccinated children’s families. During the 2018 general elections campaign, immunization policy entered the political debate with the government in-charge blaming oppositions for fuelling vaccine scepticism. A new government (formerly in the opposition) established in 2018 temporarily relaxed penalties and announced the introduction of forms of flexibility. Objectives and methods First, we supplied a definition of disorientation, as the “lack of well-established and resilient opinions among individuals, therefore causing them to change their positions as a consequence of sufficient external perturbations”. Second, procedures for testing for the presence of both short and longer-term collective disorientation in Twitter signals were proposed. Third, a sentiment analysis on tweets posted in Italian during 2018 on immunization topics, and related polarity evaluations, were used to investigate whether the contrasting announcements at the highest political level might have originated disorientation amongst the Italian public. Results Vaccine-relevant tweeters’ interactions peaked in response to main political events. Out of retained tweets, 70.0% resulted favourable to vaccination, 16.4% unfavourable, and 13.6% undecided, respectively. The smoothed time series of polarity proportions exhibit frequent large changes in the favourable proportion, superimposed to a clear up-and-down trend synchronized with the switch between governments in Spring 2018, suggesting evidence of disorientation among the public. Conclusions The reported evidence of disorientation for opinions expressed in online social media shows that critical health topics, such as vaccination, should never be used to achieve political consensus. This is worsened by the lack of a strong Italian institutional presence on Twitter, calling for efforts to contrast misinformation and the ensuing spread of hesitancy. It remains to be seen how this disorientation will impact future parents’ vaccination decisions.
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Schroeder, Thomas. « Know What Follows Your Public Campaign Announcement ». Major Gifts Report 21, no 9 (8 août 2019) : 8. http://dx.doi.org/10.1002/mgr.31308.
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Mutz, Diana C. « The Dog that Didn't Bark : The Role of Canines in the 2008 Campaign ». PS : Political Science & ; Politics 43, no 04 (octobre 2010) : 707–12. http://dx.doi.org/10.1017/s1049096510001125.
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AbstractUsing the most extensive dataset available on the 2008 election, I examine the impact of dog ownership on presidential vote preference. Canines were elevated to the status of a campaign issue when, during the 2008 campaign, Barack Obama publicly promised his daughters a dog after the election was over, a campaign promise that has since been fulfilled. However, this announcement appears to have unintentionally highlighted the absence of a key point of potential identification between this candidate and voters, and thus to have significantly undermined the likelihood that dog-owning voters would support Obama. I elaborate upon the implications of this finding for future presidential candidates.
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Fhitri, Widya, Rabbi Antaridha et Irsyad Shabri. « Implicature in Barrack Obama’s Presidential Candicacy Announcement Speech ». Jurnal Ilmiah Langue and Parole 3, no 2 (31 août 2020) : 70–79. http://dx.doi.org/10.36057/jilp.v3i2.440.
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This research describes the use of implicatures. This study aims to see the message in Barack Obama's campaign speech. Furthermore, this study uses the implicature theory proposed by Grice and George Yule, the language function theory proposed by Geoffrey Leech and complemented by the ethnographic theory of communication by Dell Hymes. The data is taken from Barack Obama's utterances delivered in a campaign speech in Springfield, Illinois, USA on February 10, 2007. This research follows the research phase proposed by Sudaryanto. At the basic stage of the data, the writer used the listening method and the technique of listening to the free and speaking competently. At the analysis, the researcher used the pragmatic matching method. Based on the analysis, the researcher found forty-two implicatures contained in the thirty-eight teachings of Barack Obama in the campaign speech. In addition, each implicature has a different function and purpose.
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Trimble, E. L., et M. C. Christian. « National Cancer Institute–United States strategy regarding intraperitoneal chemotherapy for ovarian cancer ». International Journal of Gynecologic Cancer 18, Suppl 1 (2008) : 26–28. http://dx.doi.org/10.1111/j.1525-1438.2007.01100.x.
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On the basis of three large randomized phase III trials, the National Cancer Institute (NCI) issued a Clinical Announcement in January 2006 recommending that women with optimally debulked stage III ovarian cancer and their physicians consider a combination of intravenous (IV) and intraperitoneal (IP) chemotherapy. The combination of IV and IP chemotherapy is associated with a clinically significant benefit in survival, although it does also confer an increased risk of toxicity compared to IV chemotherapy alone. The NCI Clinical Announcement was issued as part of a broader educational campaign, designed in conjunction with professional societies, cancer centers, Clinical Trials Cooperative Groups, and cancer advocacy organizations. The further development of IP chemotherapy in ovarian cancer requires additional clinical and translational research
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Korovin, Evgeniy M. « ELECTION CAMPAIGN : DEFINITION AND TEMPORAL BOUNDARIES ». Law Enforcement Review 4, no 1 (25 mai 2020) : 37–48. http://dx.doi.org/10.24147/2542-1514.2020.4(1).37-48.
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The subject. Detection of the essence of electoral process, the election campaign and their influence on the temporal component of the electoral process is the subject of this publication.
The purpose of the article is to confirm or disprove hypothesis that the concept of "election campaign" should include activities for the preparation and conduct of elections, carried out in the period from the date of the decision on the appointment of elections to the day of official publication (publication) of the decision on the results of elections
The methodology. General scientific methods were used when considering and analyzing the concepts of the electoral process, election companies, and stages of the electoral process. Normative-logical and comparative-legal methods were used in the process of analyzing the electoral legislation.
The main results and scope of their application. The definition of the electoral process is considered by scientists not only as a system of relations, but also as a phenomenon, as an institution, as a form of implementation of constitutional principles, as a legal technology, as a technological infrastructure. Almost all authors, detecting the essence of the electoral process, cannot avoid the temporal aspect of this phenomenon. Political scientists and sociologists understand an election (election) campaign as a system of various campaigning events, with the help of which political parties and individual candidates seek the support of voters in elections. The election campaign in the broad sense is the period of time during which citizens have the opportunity to exercise most of their electoral rights. It is essential not only to legislate consolidation of the definition of “election campaign”, but also to define its temporal component, adequate to the goals and objectives of the implementation of the constitutional right to elect and to be elected.
The current law defines the election campaign as activities for the preparation and conduct of elections from the date of publication of the announcement of elections until the day the election commission submits the election report.
The start of the election campaign is given by the publication of the announcement of the election, but not the adoption of this decision. The campaign ends not with the determination of the winner, but after the election commission submits a report on budget spending, i. e. 3 months after the actual completion of the election. This duration of the campaign does not correspond to the objectives of the election and artificially lengthens the election campaign.
The time limits of an election campaign are closely related to the stages of the electoral process, i.e., a set of electoral actions and procedures that are separate in time, aimed at forming a government body and electing an official. The author refers to the mandatory stages of the electoral process as determining the voting day and publishing the decision to call elections; nominating and registering candidates (lists of candidates); election campaigning; voting, determining the results of voting, determining the results of elec-tions and publishing them. Deadlines mark the boundaries of the stages of the electoral process, affecting its institutional, subject and technological components.
Conclusions. Nowadays, it is necessary to reduce the legislatively fixed period of the elec-tion campaign and, as a result, clarify the definition of “election campaign”, which is preferably defined as activities for the preparation and conduct of elections, carried out from the date of the decision of the authority or official on the election to be held until the day official publication of the decision of the election commission on the election re-sults.
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Weinschenk, Aaron C., et Costas Panagopoulos. « The Dynamics of Voter Preferences in the 2016 Presidential Election ». Forum 16, no 1 (25 avril 2018) : 123–35. http://dx.doi.org/10.1515/for-2018-0008.
Texte intégralRésumé :
Abstract Using daily polling data collected during the 2016 election, we examine the impact of fundamental conditions, campaign events, media coverage, and other relevant events and announcement on preference dynamics. We observe shifts in voter preferences for president over the course of the campaign and find evidence that these dynamics can be explained by specific circumstances and conditions. Our findings reinforce the potency of fundamental conditions, like presidential approval, but they also demonstrate that political events like national nominating conventions and debates can affect preferences in meaningful and enduring ways. Importantly, our research also suggests that developments commonly perceived to have affected voter preferences in 2016, like FBI Director James Comey’s memo to Congress about Hillary Clinton’s e-mails in October, likely exerted a minimal impact on the election, at least once the impact of other factors are taken into account. In this respect, some of our findings conflict with conventional accounts of campaign dynamics in 2016.
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Dordi, Truzaar, et Olaf Weber. « The Impact of Divestment Announcements on the Share Price of Fossil Fuel Stocks ». Sustainability 11, no 11 (3 juin 2019) : 3122. http://dx.doi.org/10.3390/su11113122.
Texte intégralRésumé :
Several prominent institutional investors concerned about climate change have announced their intention or have divested from fossil fuel shares, to limit their exposure to the industry. The act of fossil fuel divestment may directly depress share prices or stigmatize the industry’s reputation, resulting in lower share value. While there has been considerable research conducted on the performance of the fossil fuel industry, there is not yet any empirical evidence that divestment announcements influence share prices. Adopting an event study methodology, this study measures abnormal deviations in stock prices of the top 200 global oil, gas, and coal companies by proven reserves, on days of prominent divestment announcements. Events are analyzed independently and in aggregate. The results make several notable contributions. While many events experienced short-term negative abnormal returns around the event day, the effects of events were more pronounced over longer event windows following the New York Climate March, suggesting a shift in investor perception. The results also find that divestment announcements related to campaigns, pledges, and endorsements all have a significant effect over the short-term event window. Finally, the results control for the general underperformance of the industry over the estimation window, attesting that the price change is caused by divestment announcements. Several robustness tests using alternate expected returns models and statistical tests were conducted to ensure the accuracy of the result. Overall, this study finds that divestment announcements decrease the share price of the fossil fuel companies, and thus, we conclude that ‘divestors’ can influence the share price of their target companies. Theoretically, the result adds new knowledge regarding the efficacy of the efficient market hypothesis in relation to divestment.
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SHAN, Wei, et Xiaojuan PING. « Rising Terrorism and China's New Policy in Xinjiang ». East Asian Policy 06, no 04 (octobre 2014) : 113–26. http://dx.doi.org/10.1142/s1793930514000397.
Texte intégralRésumé :
Since May 2014 Beijing has started to push its two-pronged new policy plans in anti-terrorism and social development in Xinjiang after a series of Uighur-initiated violent terrorist attacks. One involves heavy-handed tactics and fierce crackdown campaign. The other is the announcement of a new social and economic policy package, including promoting Chinese national “consciousness” among ethnic minorities, boosting employment with a “one household, one job” policy and promoting bilingualism in Xinjiang's education policy.