Se connecter

Bibliographies thématiques / BRANDING DECISION / Livres

Livres sur le sujet « BRANDING DECISION »

Pour voir les autres types de publications sur ce sujet consultez le lien suivant : BRANDING DECISION.

Auteur : Grafiati

Publié le 11 septembre 2023

Créez une référence correcte selon les styles APA, MLA, Chicago, Harvard et plusieurs autres

Choisissez une source :

Consultez les 38 meilleurs livres pour votre recherche sur le sujet « BRANDING DECISION ».

À côté de chaque source dans la liste de références il y a un bouton « Ajouter à la bibliographie ». Cliquez sur ce bouton, et nous générerons automatiquement la référence bibliographique pour la source choisie selon votre style de citation préféré : APA, MLA, Harvard, Vancouver, Chicago, etc.

Vous pouvez aussi télécharger le texte intégral de la publication scolaire au format pdf et consulter son résumé en ligne lorsque ces informations sont inclues dans les métadonnées.

Parcourez les livres sur diverses disciplines et organisez correctement votre bibliographie.

1

Ries, Al. The 22 Immutable Laws of Branding. New York : HarperCollins, 2002.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

2

Andree, Martin. Medien machen Marken : Eine Medientheorie des Marketing und des Konsums. Frankfurt : Campus, 2010.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

3

Trout, Jack. A genie's wisdom : A fable of how a CEO leaned to be a marketing genius. Hoboken, N.J : J. Wiley, 2003.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

4

Ries, Al. The 22 immutable laws of branding : How to build a product or service into a world-class brand. New York : HarperBusiness, 1998.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

5

Laura, Ries, dir. The 22 immutable laws of branding : How to build a product or service into a world-class brand. New York : HarperBusiness, 2002.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

6

Marketing communications : Frameworks, theories, and applications. London : Prentice Hall, 1995.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

7

Marketing communications : Contexts, strategies, and applications. 4^e éd. New York : Pearson Education LTD, 2005.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

8

Marketing communications : Contexts, strategies and applications. 3^e éd. Harlow, Eng : Financial Times Prentice Hall, 2002.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

9

Marketing communications : Interactivity, communities, and content. 5^e éd. Harlow, England : Prentice Hall/ Financial Times, 2009.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

10

Fill, Chris. Marketing communications : Contexts, contents, and strategies. 2^e éd. London : Prentice Hall, 1999.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

11

Cunningham, Sheila. Strategic branding decisions in the Irish food industry. Dublin : University College Dublin, 1992.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

12

McKee, Lucas. Importance of Branding : A Brief Study of Consumer Purchasing Decision Drivers. Independently Published, 2017.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

13

The mindful marketer : How to stay present and profitable in a data-driven world. 2014.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

14

Creative Personal Branding : The Strategy to Answer - What's Next. Bis B.V., Uitgeverij (BIS Publishers), 2014.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

15

Creative Personal Branding : The Strategy To Answer What's Next. CPB-lab by Jürgen Salenbacher, 2010.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

16

Trout, Jack. Genie's Wisdom : A Fable of How a CEO Learned to Be a Marketing Genius. Wiley & Sons, Incorporated, John, 2007.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

17

McPheat, Sean. Eselling® : How to Use the Internet for Prospecting, Personal Branding, Networking and for Engaging the C-Suite Decision Maker. Troubador Publishing Limited, 2011.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

18

Trout, Jack. A Genie's Wisdom : A Fable of How a CEO Learned to Be a Marketing Genius. Wiley, 2002.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

19

Decision Making Handbook : Self Esteem, Growth, Motivation, Knowledge, Confidence, Discipline, Compassion, TR5, Love, Care, Improvement, Mastery, Management, Development, Personal Branding, MBA and Finance. Independently Published, 2022.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

20

Decision Making Handbook : Marketing, Branding, Selling, DM9, Social Media Psychology, Data Analytics, Customer Experience, DM9, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2022.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

21

Marketing Communications : Touchpoints, Sharing and Disruption. Pearson Education Australia, 2019.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

22

Park, C. Whan, Allen M. Weiss, Deborah J. MacInnis et Andreas B. Eisingerich. Brand Admiration : Building a Business People Love. Wiley & Sons, Incorporated, John, 2016.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

23

Weiss, Allen M. Brand Admiration : Building a Business People Love. Wiley & Sons, Incorporated, John, 2016.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

24

Marketing Communications : Brands, Experiences and Participation. Pearson Education, Limited, 2013.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

25

Turnbull, Sarah, et Chris Fill. Marketing Communications. Pearson Education, Limited, 2022.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

26

Fill, Chris. Marketing Communications : Engagement, Startegies and Practice. Pearson Education, Limited, 2007.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

27

Marketing Communications : Discovery, creation and conversations. Pearson, 2016.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

28

Mosley, Richard. Employer Brand Management : Practical Lessons from the World's Leading Employers. Wiley & Sons, Incorporated, John, 2014.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

29

Mosley, Richard. Employer Brand Management : Practical Lessons from the World's Leading Employers. Wiley & Sons, Limited, John, 2014.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

30

Mosley, Richard. Employer Brand Management : Practical Lessons from the World's Leading Employers. Wiley & Sons, Incorporated, John, 2014.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

31

Mosley, Richard. Employer Brand Management : A Thought-Provoking Guide to the Practices Transforming HR, Talent Management and Marketing. Wiley & Sons, Incorporated, John, 2014.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

32

Mosley, Richard. Employer Brand Management : Practical Lessons from the World's Leading Employers. Wiley & Sons, Limited, John, 2015.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

33

Barrow, Simon, et Richard Mosley. Employer Brand Management : A Thought-Provoking Guide to the Practices Transforming HR, Talent Management and Marketing. Wiley & Sons, Incorporated, John, 2014.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

34

Mosley, Richard. Employer Brand Management : Practical Lessons from the World's Leading Employers. Wiley & Sons, Incorporated, John, 2014.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

35

McKee, Luke. Branding and Customer Satisfaction : Drivers of Consumer Purchasing Decisions. Independently Published, 2017.

Trouver le texte intégral

Styles APA, Harvard, Vancouver, ISO, etc.

36

Beasley, Christopher R. The Road to Scholarly Riches. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190457938.003.0019.

Texte intégral

Résumé :

This chapter discusses the author’s experiences applying for tenure-track academic positions. These included both research- and teaching-focused positions. The chapter includes an overview of the process, tips for planning and organizing your search, and some of the author’s experiences navigating each step along the way. The author also discusses his decision to choose an academic career, the choice of a research or teaching focus, and strategies he used for making himself more marketable. Specific topics addressed include preparation for an academic career, branding strategies, networking, building a CV, evidence of teaching effectiveness, developing application materials, finding job opportunities, learning about programs and faculty, initial screening, campus visits, and negotiation.

Styles APA, Harvard, Vancouver, ISO, etc.

37

Oswald, Laura R. Doing Semiotics. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198822028.001.0001.

Texte intégral

Résumé :

Structural semiotics is a hybrid of communication science and anthropology that accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics: A Research Guide for Marketers at the Edge of Culture, shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the basic principles and methods of applied semiotics, the book introduces the reader to branding basics, strategic decision-making, and cross-cultural marketing management. The guide can be used to supplement my previous books, Marketing Semiotics (2012) and Creating Value (2015), with practical exercises, examples, extended team projects and evaluation criteria. The work guides students through the application of learnings to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to grids and tables for sorting data and mapping cultural dimensions of a market, the book includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies. Each chapter also includes expert case studies and essays from the perspectives of Marcel Danesi, Rachel Lawes, Christian Pinson, Laura Santamaria, and Laura Oswald.

Styles APA, Harvard, Vancouver, ISO, etc.

38

Smith, N. Craig. Consumers as Drivers of Corporate Social Responsibility. Sous la direction de Andrew Crane, Dirk Matten, Abagail McWilliams, Jeremy Moon et Donald S. Siegel. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199211593.003.0012.

Texte intégral

Résumé :

This article surveys the potential and limits of consumers in demanding socially responsible behavior through their decisions at the checkout. Corporate responsibility (CR) has never been more prominent on the corporate agenda and primarily because the business case is perceived to be much stronger. This article takes a critical look at the role of consumers in corporate attention to CR. It gives illustrative examples of ‘ethical consumerism’, survey data, and a theoretical rationale that supports the general idea that consumers care about issues of corporate responsibility. It also examines various marketer initiatives that reflect a belief in ethical consumerism, from cause-related marketing to ethical branding. It then turns to more theoretical treatments and empirical research findings on, first, consumer support for pro-social corporate conduct (‘positive ethical consumerism’) and, second, consumer punishment of CR failings, most notably in consumer boycotts (‘negative ethical consumerism’).

Styles APA, Harvard, Vancouver, ISO, etc.

Nous offrons des réductions sur tous les plans premium pour les auteurs dont les œuvres sont incluses dans des sélections littéraires thématiques. Contactez-nous pour obtenir un code promo unique!