Littérature scientifique sur le sujet « Brand name products – Political aspects »
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Articles de revues sur le sujet "Brand name products – Political aspects"
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Gavranovic, Ante. « How to deal with new challenges ? Economic, technological and social aspects of the textile and clothing industry ». Textile & ; Leather Review 1, no 1 (juin 2018) : 29–33. http://dx.doi.org/10.31881/tlr.2018.vol1.iss1.p29-33.a3.
Texte intégralRésumé :
Economic, financial and political development has strongly influenced on the textile industry, which accelerated the pace of change. In order to catch the pace it is necessary to take certain steps now or in the near future. The Far East countries record high economic growth, while other, mostly developed industrial countries growth has considerably declined. Consumer behaviour tends to restrain from purchasing of clothing products, raw material prices are growing and lack of raw materials on the market is noticeable. These trends are causing a certain amount of restlessness in the textile industry. The textile and clothing industry have their distinctive features visible in a manufacturing sector which dominantly depends on brand name firms that spread their business all over the world. Production mainly takes place in developing and fast growing countries, since their production destinations, working conditions and wages are most affordable. For example, about 90 % of clothing items sold in northern countries are produced in Eastern Europe or at the Far East. At the same time, in the northern countries, where most of clothing products are sold, manufacturing facilities of the clothing industry almost doesn’t exist.
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Smith, Karen. « By any other name ». Languages in Contrast 6, no 1 (23 juin 2006) : 47–70. http://dx.doi.org/10.1075/lic.6.1.03smi.
Texte intégralRésumé :
The brand name is one of the most important devices for marketing a product. Western companies spend vast sums of money devising brand names that convey the positive characteristics of products marketed on the strength of their image. Many of the brand names patented are complex linguistic units, using aspects of phonology, orthography, morphology, syntax and semantics to make names memorable. These names use language to impact on readers and therefore have transferable meanings. This article analyses the linguistic devices in a corpus of English language adverts and investigates which translation strategies are employed when the adverts are transferred into Russian. It argues that the transfer process is more complex than previous literature has suggested and that although the original meaning is often not maintained after transfer, brand names in the target adverts carry new connotations which are appealing due to the target audience’s expectations.
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Bian, Xiangyang, Aijuan Cao et Dongmao Ren. « The Meaning and Evolution of the Name “Hangzhou Silk” ». Asian Social Science 13, no 5 (19 avril 2017) : 131. http://dx.doi.org/10.5539/ass.v13n5p131.
Texte intégralRésumé :
With regard to the meaning and evolution of "Hangzhou Silk", the author uses the documentary research methodology to trim and verify from three aspects of industry name, product name and brand name respectively, attempting to find out the source of "Hangzhou Silk" from historical documents. Research shows that, as the industry name being called as "Hangzhou satin industry" or "Hangzhou silk weaving industry", it was generally called as the "Hangzhou Silk and Satin Industry” after the combination of Hangzhou Silk Reeling Industry Association and Hangzhou Silk Weaving Industry Association until 1952. As the product name being called as "Hangzhou silk” or “Hangzhou satin", it was called as “Hangzhou silk “after the China liberation. As the brand name, it referred to the specific silk products of Hangzhou region in particular after being awarded of protection as Chinese national geographical mark product since September 2011.
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Escudero Fernández, Sofía. « Proposed theoretical model for brand name acceptance analysis in new markets ». ESIC MARKET Economic and Business Journal, Volume 50, Issue 2 (1 mai 2019) : 341–64. http://dx.doi.org/10.7200/esicm.163.0502.3.
Texte intégralRésumé :
Objective: Determining how and in what way the brand communicates in retail outlets and how the different parameters affect the product’s communication and perception is a key part of business strategy. Identifying how the brand name is perceived is a fundamental phase of an SME’s marketing strategy for products in new markets. Methodology: This paper describes a theoretical analysis model of the components of a brand that influence its communication and affect the consumers’ perception at sales outlets. Results: The model was able to clarify the relevant external factors, especially those associated with environmental and cultural factors. A cross-sectional examination was able to indicate the visual, acoustic and marketing components of the brand that should be analysed to clarify its communicational strengths in new cultural environments. Limitations: The brand analysis model is implemented by means of a specially designed survey and allows the graphic aspects to be selected, besides pointing out the graphic and phonetic aspects of the brand’s weaknesses and strengths in new markets. Practical implications: This study is expected to be useful to both graphic designers and marketing departments in that it provides a shared reference point for both these specialist areas to assist in precision tuning of the brand’s graphic, phonetic and marketing variables by means of shared points of analysis.
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Morais, Dominic G. « Branding Iron : Eugen Sandow’s “Modern” Marketing Strategies, 1887-1925 ». Journal of Sport History 40, no 2 (1 juillet 2013) : 193–214. http://dx.doi.org/10.5406/jsporthistory.40.2.193.
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Abstract Eugen Sandow was a professional strongman who started his theatrical career in 1887. Upon his retirement in 1903, the Sandow name was known internationally as a synonym for strength, health, and bodily perfection. Sandow used this popularity to market a number of different products including books, a magazine, health clubs, exercise equipment, and miscellaneous health products. Although literature on Sandow documents his cultural influences and continues to grow, none specifically or comprehensively address the business and marketing aspects of his career. This paper attempts to fill that void. It argues that Sandow utilized a three-pronged strategy in order to establish his personal brand. Furthermore, it examines the way Sandow leveraged his brand in order to market his name and other products worldwide. Finally, the paper is a starting point for others to examine ways other popular physical culturists like Bob Hoffman, the Weiders, and Arnold Schwarzenegger marketed their brands.
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Y., Audu, Sam B.T. et Ibrahim Y.O. « Identification and Evaluation of the Determinants of Brand Image in the Food and Beverages Industry in Nasarawa State, Nigeria ». British Journal of Management and Marketing Studies 6, no 2 (20 juin 2023) : 93–110. http://dx.doi.org/10.52589/bjmms-c8pkyr9p.
Texte intégralRésumé :
Most studies on brand image and corporate entities, especially in Nigeria, seem to focus on the effect of brand image on corporate performance with little consideration for the factors that determine or shape such images ab-initio. This study therefore seeks to identify some of the factors or brand characteristics that customers consider in making their brand image preference and determine how important each of these factors is in brand image formation in the Nigerian food and beverages products industry. Based on responses from 348 customers; data were analyzed using principal component analysis (PCA) with confirmatory Factor Analysis; (CFA) specifically. Results show that ten factors determine customers’ brand image of food and beverages products in Nigeria. Results also show that three of these ten factors; (i) awareness or popularity of the brand name itself, (ii) availability (convenience) and (iii) social image, (prestige) account for about 85% of brand image formation in the food and beverages products industry in Nigeria. The study therefore recommends that marketers should endeavor to improve, especially on these three aspects of their brands; to enhance their brand images and improve their corporate performances.
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Arni, Arni, Syukri Syukri, Sitti Rahmawati Arfah et Nasta Inul Haq. « Coffee Lappara product branding training at the Perpustakaan Kambing Community ». Community Empowerment 7, no 6 (21 juin 2022) : 942–47. http://dx.doi.org/10.31603/ce.6101.
Texte intégralRésumé :
The Perpustakaan Kambing Community is a group of people who are trying to assist coffee farmers with the farming knowledge and education. This community also maintains the Coffee Lappara brand, which transforms coffee beans into packaged black coffee products. Efforts to enhance the welfare of Lappara coffee producers, however, ran into obstacles as the project progressed. One of the challenges the Perpustakaan Kambing faces is a lack of product branding knowledge, which has resulted in their coffee business failing to grow at all. This service seeks to improve understanding of how to use the seven aspects of branding to lappara coffee products. The technique of implementation is interactive discussion, coaching, and assistance. In the end of the program, partners are able to determine the content of the seven basic parts of branding, including target market, target audience, and brand recruiters, brand name, brand slogan, brand style, and logo design, as a result of this activity.
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Sharma, Bed Nath. « New Consumer Products Branding, Packaging and Labeling in Nepal ». Journal of Nepalese Business Studies 5, no 1 (26 juillet 2009) : 16–23. http://dx.doi.org/10.3126/jnbs.v5i1.2081.
Texte intégralRésumé :
This paper focuses on existing practice of branding, packaging and labeling of new products in consumer product manufacturing units. Product identification is not possible without brand name. Protection of product is also equally important to provide quality product for consumer satisfaction. Information regarding the product such as: ingredents, guidelines to use, price, produced and expiry date etc. are also concerned subject of the potential buyer. All these aspects have to be considered for effective promotion of product. It is useful for immediate introduction and recovery in the market by a new product.Key words: Product identification, promotion, protection, information, consumer satisfactionThe Journal of Nepalese Business Studies Vol. V, No. 1, 2008, December Page: 16-24
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Wardhana, Abrina S., Pawito Pawito et Ign Agung Satyawan. « Marketing Communication Analysis of the Consumer Decision Making Process ». Formosa Journal of Science and Technology 2, no 11 (7 décembre 2023) : 3107–20. http://dx.doi.org/10.55927/fjst.v2i11.6675.
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Consumers often purchase new products associated with preferred brand names. Their favorable attitude toward a brand name is often the result of repeated satisfaction with other products produced by the same company. Sometimes attitudes follow the purchase and consumption of a product. For example, consumers may purchase a branded product without having any prior attitude towards it because it is the only product of its kind available. There are many aspects to consumer behavior. The experience of using products and services, as well as the sense of pleasure derived from owning, collecting, or consuming goods and experiences contribute to consumer satisfaction and overall quality of life. These consumption outcomes or experiences, in turn, influence the consumer's future decision-making process. The importance of ownership and experience, a broader consumer behavior perspective may view consumer choice as the beginning of the consumption process, not just the end of the consumer's decision-making efforts.
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Waterman, David. « Unbranding : Disenfranchising Terrorism, Disenchanting Terror ». Proceedings of the International Crisis and Risk Communication Conference 4 (2021) : 64–67. http://dx.doi.org/10.30658/icrcc.2021.16.
Texte intégralRésumé :
The Theory of Brand Reduction (TBR), or unbranding, genericizes an organizational brand in order to reduce or limit its impact within its category or brand group. Unbranding asserts a product is identified by its brand and is perceived by stakeholders based on the characteristics of that brand. For example, terror is a product of some organizations - a means to an end - usually political in natural. Unbranding posits the center of gravity (COG) of an extremist group or organization is its brand. Current and previous counter-terrorism efforts have addressed elements of products but not the source of power of the brand. Unbranding posits that terror is a product and terrorism is a franchise into which members ‘buy’ a brand of terror, establish a franchise of their own, using or adapting franchise ‘rules’ but relying on the franchise brand value and name to grow and expand. This paper explicates the core concept of unbranding and proposes six hypotheses for future research.
Thèses sur le sujet "Brand name products – Political aspects"
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Gill, Tripat. « Composite products as conceptual combinations : issues of perception, categorization and brand evaluation ». Thesis, McGill University, 2002. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=38486.
Texte intégralRésumé :
This dissertation addresses the issues pertaining to composite products (CPs). CPs are defined as products formed by combining knowledge from two distinct domains, for example, digital cameras, which combine knowledge from digital products and cameras. The three research questions addressed in the dissertation are: (1) how is knowledge combined from two distinct domains of a CP, (2) how are CPs categorized vis-a-vis their two components, and (3) what brands, among those associated with one of the two domains, are preferred in CPs? The thesis here is that CPs can be construed as conceptual combinations---that is, a combination of two concepts, wherein one concept (the "modifier") modifies the knowledge associated with the other (the "header"). Employing the literature in psycholinguistics, two combinatorial processes---namely, property mapping and relation linking---were identified for combining knowledge in CPs. These processes lead to modifications in knowledge associated with the header of a CP (e.g., knowledge about cameras is modified in digital cameras). The extent of these modifications is measured by the proposed construct of modification centrality. As per this construct, modifications in features critical to the function of a header (i.e., central modifications) are perceived as more significant than those in non-critical features (i.e., non-central modifications).Three experimental studies investigated the above research questions. These studies used 16 novel CPs that were created by combining two dissimilar concepts. Study 1 showed that subjects readily combined knowledge from two dissimilar domains, using property mapping or relation linking. In addition, the representation of these CPs varied along their modification centrality, even though the dissimilarity between the two combining domains was held constant. Study 2 showed that the categorization of CPs was contingent upon their similarity to the modifier and header categories. Study 3 showed that both modification centrality and the combinatorial process influenced the categorization and brand preferences in CPs. While CPs with non-central modifications (e.g., disposable cameras) were categorized as headers (i.e., cameras), and header-associated brands were preferred, those with central modifications (e.g., digital cameras) were categorized as both (i.e., digital product and camera), and the modifier brands (i.e., digital brands) gained equity.
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Keung, Kwai Fun. « How do men perceive and react to an unknown woman's use of a luxury brand ? » HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/497.
Texte intégralRésumé :
An emerging body of research on signaling theory applies evolutionary psychology to explain the purpose of a signaler's use of a luxury brand. However, in response to visible signals displayed by an unknown woman's use of a luxury brand, the male receivers' decoding (perceptions) and reactions (counter-signals) on the signals are ignored in previous research. This research has the overarching objective of filling this research gap through the lens of evolutionary psychology. Through a series of experiments, it was found that an unknown woman using a luxury (vs. non-luxury) brand results in men believing that she is more likely to be in a committed relationship. Also, there is a moderating effect of an unknown woman's overall physical attractiveness on the effect of her use of a luxury (vs. non-luxury) brand on men's intentions to attract her; and men's attracting intentions mediate the moderating effect of an unknown woman's overall physical attractiveness on the effect of her use of a luxury (vs. non-luxury) brand on men's intentions to display material resources or physical fitness. These research findings not only offer theoretical contributions to signaling theory, but also generate managerial implications and future research directions.
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Yan, Dengfeng. « Investigating consumers' responses to prefixed brand names : the effects of feature perceptibility and familiarity on categorization judgment ». HKBU Institutional Repository, 2007. http://repository.hkbu.edu.hk/etd_ra/871.
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Visser, Riette. « The relationship between status- and conspicuous consumption in luxury brands in the South African emerging market ». Diss., 2014. http://hdl.handle.net/2263/44447.
Texte intégralRésumé :
The major theme of this research is the manner in which luxury good companies enter
an emerging market economy, such as South Africa. The study thoroughly analyses
how the emerging middle class of the country perceive luxury brands in term of being
either status-giving or conspicuous.
The study used a scale to measure luxury brands’ status and conspicuousness by
analysing well-established international luxury brands that have a large footprint in
South Africa as a reference point.
The dimensions of luxury brand perception were measured when the scale between
status and conspicuousness was utilised.
This study employed a Factor Analysis as well as Perceptual Mapping in order to
determine the relationship between conspicuous- and status consumption in the South
African emerging market. The data was collected from 120 consumers who were
owners of luxury products, but were deemed to be part of the upper middle class.
Status and conspicuousness were revealed as two separate but related constructs, yet
the South African emerging consumer does not discern between these two aspects.
Strategic marketing implications for marketing managers were identified and discussed
within the five brands that were selected, and their relevant product categories.Dissertation (MBA)--University of Pretoria, 2014.
bmgibs2015
Gordon Institute of Business Science (GIBS)
Unrestricted
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Leo, Leigh. « The influence of incidental haptic sensations in evaluating an unestablished consumer brand ». Thesis, 2014. http://hdl.handle.net/10210/11273.
Texte intégralRésumé :
M.Com. (Industrial Psychology)The current study investigated, by means of an experiment, the influence of incidental haptic sensations, encountered when completing self-report questionnaires, on formal ratings of an unestablished consumer brand. In total 128 university students (mean age = 20.16 years, males = 31.3%, females = 68.8%) participated in the study. Initially, all the participants completed a pretest self-report questionnaire on standard weighted paper (80gsm). A week later, the same participants were randomly assigned to one of two experimental groups, where Group 1 (n=64) completed a post-test self-report questionnaire on firm paper, and Group 2 (n=64) completed a post-test self-report questionnaire on flimsy paper. The questionnaire scale comprised 30 sets of bipolar pairs of adjectives related to the language association of rigidity and strength. A robust Analysis of Covariance (ANCOVA) revealed a statistical difference between groups for scores between 80 and 104 on the pre-test, while no effect was found for scores of 109 and upwards. Further support of the hypothesis was evident in kurtosis across groups (Group 1: kurtosis = 0.73 , Group 2: kurtosis = -0.03), which indicated that more participants in Group 1 ('Firm') had formed stronger judgements of the unestablished consumer brand than those in Group 2 ('Flimsy'). In conclusion, it appeared that a physically grounded mental framework, consistent with embodied cognition, had nonconsciously led participants to form stronger product judgements, of an unestablished consumer brand, when encountering an incidental, tactile experience of strength when completing self-report questionnaires in the consumer context.
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Williams, Elizabeth Helen. « The influence of incidental haptic sensations when formally judging a consumer brand ». Thesis, 2013. http://hdl.handle.net/10210/8510.
Texte intégralRésumé :
M.Comm. (Industrial Psychology)The current study investigated, by means of an experiment, the influence of nonconscious incidental haptic sensation, encountered when completing self-report questionnaires, on formal ratings of a consumer brand. In total, 178 university students (mean age = 19.82 years, males = 31.5%, females = 68.5%) participated in the study. Participants were allocated to one of two groups with Group 1 (n=88) completing a questionnaire printed on rigid paper while Group 2 (n=90) completed the same questionnaire printed on flimsy paper. The questionnaire scale was constructed using 28 sets of biploar pairs of adjectives related to the language association of rigidity and strength. An independent t-test revealed no differences between groups (t = 0.67, p = 0.50), but differences of distribution and polarisation of scores, evidenced by differences in kurtosis across groups (Group 1: kurtosis = 1.49, Group 2: kurtosis = 0.11), were apparent. In conclusion it appeared that a physically grounded mental framework, consistent with an embodied cognition approach to mental processes, had led to participants forming stronger product judgments when encountering an incidental, nonconscious, tactile experience of strength in a consumer context.
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Youn, Hyungho. « Essays on information economics ». Thesis, 2003. http://hdl.handle.net/1957/31125.
Texte intégralRésumé :
This dissertation addresses three topics on information economics. Generally,
information is not perfect or costless as classical economics assumes. Thus, a consumer
searches information at his cost or a seller provides information at his cost. First, chapter
2 presents a theoretical model where a consumer searches for local brand information.
We show that a national brand providing information has a larger market share. Second,
chapter 3 presents a theoretical model where a store randomizes prices and advertises the
price changes. We show that at equilibrium the advertising intensity is negatively related
to price and price density function is "U" shaped. As advertising costs decrease, average
price decreases with more competition. Also as advertising costs decrease from the
maximum to zero, price density function changes from monopoly price spike to nonprofit
price spike. Thirdly, chapter 4 presents an example where information imperfection
is not remedied so information asymmetry remains to cause moral hazard. The deposit
insurance rate of a bank is set uniformly regardless of its loan quality because the
government cannot discern the quality. Then, a failed bank has higher efficiency in good
economic years by spending less on loan monitoring but lending aggressively, but has
lower efficiency in difficult years because of its growing non-performing loan. The
efficiency of Korean banks between 1990 and 1997 is measured by DEA (Data
Envelopment Analysis), and the regression shows that the efficiency of the failed bank is
affected by moral hazard.Graduation date: 2003
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Slattery, Leonie. « The effect of anti-establishment branding on teenage consumer behaviour within the action sportswear market ». Thesis, 2013. http://hdl.handle.net/10321/918.
Texte intégralRésumé :
Submitted in fulfilment of the requirements for the Masters Degree in Technology: Fashion Design, Durban University of Technology, 2013.This study aims to investigate the effect anti-establishment branding has on teenage consumer behaviour within the action sports market, as well as the various factors which influence teenagers when purchasing clothing. The study challenges the notion that teenage consumers respond to, and are influenced by the unconventional marketing campaigns of action sports brands. The results of this study indicate that the action sports market initially captivated the attention of the youth by offering teenagers a sense of acceptance through rebellion. Unfortunately, as the movement grew in popularity the exclusivity of the movement decreased and the clothing associated with it became viewed as too ‘mainstream’ by the wearers. Although the anti-establishment movement is striving for individuality and shies away from conformity, the study found that there appears to be a misconception in the notion that all ‘brands’ are susceptible to ‘trends’ which are driven by ‘designers’. Therefore, there can never be a pure ‘anti-establishment brand’ as the concept of a brand rejects the purpose of anti- establishment rebellion.
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Rehman, Zaina. « An assesment of brand reputation as an attitudinal construct at Nike : a female consumer perception analysis ». Diss., 2017. http://hdl.handle.net/10500/23852.
Texte intégralRésumé :
Text in EnglishBrand reputation has received the attention of many scholars and practitioners because it is central to the success of organisations of all kinds, and an intangible asset with no substitute. In the academic world, brand reputation has been demarcated by various scholars, depending on the disciplinary mind-set involved. It has been established that diverse stakeholder groups have different needs from a brand and their perceptions of brand reputation are thus varied. Acknowledging the needs of different stakeholders and the importance of the consumer stakeholder group allows for a more nuanced and systematic approach in conceptualising brand reputation. Although numerous studies have attempted to explain brand reputation, there is a paucity of studies that have actually conceptualised brand reputation as an attitudinal construct based on both cognitive (rational) and affective (emotional) components. Even fewer researchers have endeavoured to conceptualise brand reputation as an attitudinal construct in the consumer stakeholder group. The aim of this study was to explore female consumer perceptions of Nike’s brand reputation and conceptualise brand reputation as an attitudinal construct based on both cognitive and affective components. The study used qualitative research methods (focus groups and interviews) to collect data on Nike from a group of female consumers in order to identify perceptions and elements that contribute to conceptualising brand reputation on the basis of the components of attitudes. The key findings of this study highlighted the fact that brand reputation is a multidimensional construct and can be demarcated through various elements that contribute to the following themes: perception of product qualities and service, the perception of brand traits and the perception of brand strategy. These themes contribute to the conceptualisation of brand reputation as an attitudinal construct. Since brand reputation as an attitudinal construct has previously been conceptualised based on cognitive and affective components, this study confirmed the two components but a unique finding of this study was the identification of the behavioural component of attitudes. Hence the study findings not only make a contribution to the existing body of knowledge on perceptions of brand reputation in an elusive stakeholder group – female consumers, consumer-based reputation (CBR), and in defining brand reputation but also conceptualise brand reputation as an attitudinal construct based on previously identified cognitive and affective components as well as the newfound behavioural component of attitudes.
Communication Science
M.A. (Communication Science)
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Brown, Margaret E. « Advertising to the elite : the role of innovation of fine art in advertising in the development of the advertising industry ». Thesis, 2015. http://hdl.handle.net/1805/8497.
Texte intégralRésumé :
Indiana University-Purdue University Indianapolis (IUPUI)This study explores the intersection of the developments in the growing advertising, railroad, and automotive sectors of the U.S. economy. It examines the latter two sectors’ advertising to the elite by focusing on how industries that targeted the luxury market used fine art to emphasize and underscore the exceptionalism of that high-end market compared with the mass market. It does so by looking at the transition from using art as a decorative component unrelated to the product to using art specifically designed to advertise a product or experience. In the literature, advertising history has been delineated rather narrowly as the history of advertising to the mass consumer or as the history of advertising a specific type of product. This work broadens the focus in advertising history to show that luxury advertisers, as a sub-category of advertisers, developed particular advertising strategies, which recognized and exploited the relationship between their respective service or product, and a consciously selected audience for their respective advertisements. It shows that high art became a differentiating characteristic of advertising strategies aimed at the social elite market. This work also proposes the need for adding a specific timeline for the development of luxury advertising to the broad, more generally known outline of advertising history.
Livres sur le sujet "Brand name products – Political aspects"
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Klein, Naomi. No logo : Taking aim at the brand bullies. Toronto, Ont : Knopf, 2000.
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Klein, Naomi. No logo : Taking aim at the brand bullies. Toronto : Knopf Canada, 2000.
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Klein, Naomi. No logo : Taking aim at the brand bullies. New York : Picador, 2000.
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Klein, Naomi. No space, no choice, no jobs, no logo : Taking aim at the brand bullies. Toronto : Vintage Canada, 2009.
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Klein, Naomi. No space, no choice, no jobs, no logo : Taking aim at the brand bullies. New York, USA : Picador USA, 2000.
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Klein, Naomi. No space, no choice, no jobs, no logo : Taking aim at the brand bullies. Toronto : Vintage Canada, 2000.
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Klein, Naomi. No space, no choice, no jobs, no logo : Taking aim at the brand bullies. New York : Picador USA, 2000.
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Klein, Naomi. No logo : No space, no choice, no jobs : taking aim at the brand bullies. London : Flamingo, 2000.
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Klein, Naomi. No space, no choice, no jobs, no logo : Taking aim at the brand bullies. New York : Picador USA, 1999.
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Klein, Naomi. No space, no choice, no jobs, no logo : Taking aim at the brand bullies. New York : Picador USA, 2000.
Trouver le texte intégralChapitres de livres sur le sujet "Brand name products – Political aspects"
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Soler-Labajos, Neus, et Ana Isabel Jiménez-Zarco. « Country Brand Management ». Dans Global Branding, 943–69. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9282-2.ch045.
Texte intégralRésumé :
In the recent years the country brand has become a strategic asset for the nations. Rather than showing the culture and traditions of a place, the name of a country acts as a differentiator from everything that comes with the territory, increasing the value perceived by the customer in any product or service by having a specific origin. Because the fact that a product is “typical” of a place allows the name of the place to become a geographical indicator of quality. So Nations use the brand country as a tool to promote their products, attract investments and promote activities like tourism. For this reason, they are developing public policies aimed at the construction, promotion and consolidation of the brand image of the country. This book chapter analyzes how the Spanish Government has used the social media to create and consolidate the Spain Brand image with the aim to establish an image of Spain as an economic and political power among the first countries in the world.
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Soler-Labajos, Neus, et Ana Isabel Jiménez-Zarco. « Country Brand Management ». Dans Advances in Marketing, Customer Relationship Management, and E-Services, 89–115. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0332-3.ch006.
Texte intégralRésumé :
In the recent years the country brand has become a strategic asset for the nations. Rather than showing the culture and traditions of a place, the name of a country acts as a differentiator from everything that comes with the territory, increasing the value perceived by the customer in any product or service by having a specific origin. Because the fact that a product is “typical” of a place allows the name of the place to become a geographical indicator of quality. So Nations use the brand country as a tool to promote their products, attract investments and promote activities like tourism. For this reason, they are developing public policies aimed at the construction, promotion and consolidation of the brand image of the country. This book chapter analyzes how the Spanish Government has used the social media to create and consolidate the Spain Brand image with the aim to establish an image of Spain as an economic and political power among the first countries in the world.
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Chakraborty, Prabal, Sidhartha Sankar Laha et Madhabendra Sinha. « Perception of Indian Consumers Towards Green Products ». Dans Handbook of Research on Economic and Political Implications of Green Trading and Energy Use, 267–79. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-8547-3.ch015.
Texte intégralRésumé :
Both consumers and corporate houses are paying attention to environmental issues, and green products are gaining momentum as a result. This chapter studies the concept of green marketing along with its important aspects influencing the buying decision of consumers in South Kolkata only. Convenience sampling method was adopted to select the total sample of 266 respondents consisting of 103 males and 163 females with the help of structured open- and closed-ended questionnaires. Both primary and secondary data collection methods were adopted here in this research. Independent variables are environment friendly, packaging, innovative, quality, brand value, and dependent variable is purchase intention. A mixed result is observed regarding perceptions towards green products. Thus, based on such findings, no such generalization can be made and have to consider heterogeneity among culture, demographic, geographical variables, which varies from place to place.
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Mahfooz, Yasser, et Faisal Mahfooz. « Consumer Behavior Perspective for Fairness Creams ». Dans Advances in Marketing, Customer Relationship Management, and E-Services, 95–106. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4357-4.ch008.
Texte intégralRésumé :
The market for fairness creams around the globe was an untouched territory till mid-1970s. No cream was available which could claim an effect on the fairness of skin. The first product for this market was Fair & Lovely (Fair & Lovely) by Hindustan Unilever Ltd (Hindustan Unilever Ltd.:HUL) which was launched in India in 1975. It was a turning point for the fairness cream business and several companies followed soon. Fair & Lovely didn’t take much time to become a household name with more and more women putting their trust in the product for giving them the much needed fair skin they always desired. A product which started as another addition to the product line, acquired the status of a super brand by 2004. It became a part of the customer’s persona. In a society where the general population is genetically brown in skin color, yet has resentment to it; fair color of skin is an obsession and is equated with beauty, happiness and success. This craze for fair skin is marketed aggressively and a range of products are available in the market, which gratify the likes of teenagers as well as grown women. The following case on the product Fair & Lovely gives a background of the market for fairness creams in India and focuses on different aspects of behavior of women as consumers of this product.
Actes de conférences sur le sujet "Brand name products – Political aspects"
1
Munteanu Siserman, Mihaela. « Beer names between locality and multiculturalism ». Dans International Conference on Onomastics “Name and Naming”. Editura Mega, 2022. http://dx.doi.org/10.30816/iconn5/2019/60.
Texte intégralRésumé :
The shifts which have appeared in Romanian culture after its transition to market economy can also be seen in language – for instance, in the choice of trade names. The corpus analysed draws attention to two aspects: on the one hand, the onomastic tendency of being conservative, which can be accounted for by the producers’ wish to preserve brand names, due to their connection with tradition or status as landmarks among local brands in the food industry: (the beer brands) Bucegi, Ursus, Silva, Azuga. On the other hand, Romanian beer brands mirror the openness towards a foreign market, which is (also) salient in the brand names and is underpinned by various reasons: (the beer brands) Bergenbier, Tuborg, Staropramen. At the same time, the emergence of craft beers has favoured the occurrence on the corresponding market of onomastic innovations and novel associations in the naming of these products.
2
Chiarello, Filippo, Andrea Bonaccorsi, Gualtiero Fantoni, Giacomo Ossola, Andrea Cimino et Felice Dell'Orletta. « Technical Sentiment Analysis : Measuring Advantages and Drawbacks of New Products Using Social Media ». Dans CARMA 2018 - 2nd International Conference on Advanced Research Methods and Analytics. Valencia : Universitat Politècnica València, 2018. http://dx.doi.org/10.4995/carma2018.2018.8336.
Texte intégralRésumé :
In recent years, social media have become ubiquitous and important for social networking and content sharing. Moreover, the content generated by these websites remains largely untapped. Some researchers proved that social media have been a valuable source to predict the future outcomes of some events such as box-office movie revenues or political elections. Social media are also used by companies to measure the sentiment of customers about their brand and products. This work proposes a new social media based model to measure how users perceive new products from a technical point of view. This model relies on the analysis of advantages and drawbacks of products, which are both important aspects evaluated by consumers during the buying decision process. This model is based on a lexicon developed in a related work (Chiarello et. al, 2017) to analyse patents and detect advantages and drawbacks connected to a certain technology. The results show that when a product has a certain technological complexity and fuels a more technical debate, advantages and drawbacks analysis is more efficient than sentiment analysis in producing technical-functional judgements.
3
Eickel, Bianca, et Richard Perassi. « The evolution graphic-symbolic communication positioning of the Multilaser technological brand ». Dans LINK 2021. Tuwhera Open Access, 2021. http://dx.doi.org/10.24135/link2021.v2i1.97.
Texte intégralRésumé :
With the globalization process, the concept of technology is widespread in the construction of a more simplified society (Harvey, 2008). Over time, technology evolves and transforms, during this process, communication and culture follow the changes. Companies inserted in this sociocultural network seek to communicate with the consumer, and thus the positioning is irrefutable in this marketing process. If technology, communication, and culture change and transform over time, then brand positioning must also follow this movement (Sant'Anna, 1998). Advertising uses the word technology as a sales argument and to position the brand in the minds of consumers, however, there is confusion in the representation of graphic visuality in technology companies when it comes to giving imagery meaning to the technology itself. It is believed that part of it is given by the cultural, political, and tooling aspects available for these constructions, as well as, it is intended to study the possible cause of hypertrophy of the aesthetic function in communication products, a concept addressed by Perassi (2001) when elucidating a pathology of representations that mischaracterize the referential and advertising function. Based on this context, the theme of this proposal will describe the evolution process of the graphic-symbolic communication positioning of the Multilaser technological brand, and thus analyze the changes in positioning from the perspective of design. The chosen brand brings relevance to the study because it went through historical milestones in its business and communication structure, which will contribute to the descriptive analysis of its evolution. The company was founded in Brazil in 1987. It started operating in the printer and photocopying segment, recycling cartridges until 2003, after the company entered the computer, accessories, and cell phone line, and consequently changed its positioning and starts to compete with major players in the world technological market. It currently has 44 thousand points of sale in Brazil, and portfolio of 15 departments. The problem of the proposal takes into account a large amount of importation of technological products, and soon it is believed in the importation of communication, and design references. The study is justified by the need to assess the perception of confusion in graphic representation and hypertrophy of the aesthetic function in communication in the Brazilian technological segment. To achieve the result, a qualitative methodological approach will be used, aimed at the perception of meanings that are intrinsic in beliefs, values, and attitudes in human relationships. Therefore, so that the research objectives are achieved, the study will be divided into three stages of development: exploratory, bibliographical, and documentary. The discussions that take place in this proposal bring the relationship between communication and culture, visual communication as a form of brand positioning, as well as graphic advertising representation in communication from the perspective of design. The study will be limited to graphic products for advertising communication, which is expected to understand a look at the advancement of knowledge in visuality and graphic-symbolic positioning of Brazilian technology brands, as well as the role of professionals in the field of design.