Littérature scientifique sur le sujet « Brand name products »
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Articles de revues sur le sujet "Brand name products"
Radder, Laetitia, et Wei Huang. « High‐involvement and low‐involvement products ». Journal of Fashion Marketing and Management : An International Journal 12, no 2 (9 mai 2008) : 232–43. http://dx.doi.org/10.1108/13612020810874908.
Texte intégralHeiman, Amir, et Eliezer E. Goldschmidt. « Testing the Potential Benefits of Brands in Horticultural Products : The Case of Oranges ». HortTechnology 14, no 1 (janvier 2004) : 136–40. http://dx.doi.org/10.21273/horttech.14.1.0136.
Texte intégralStoughton, Richard B. « The Same Glucocorticoid in Brand-Name Products ». Archives of Dermatology 125, no 11 (1 novembre 1989) : 1509. http://dx.doi.org/10.1001/archderm.1989.01670230051007.
Texte intégralLiloca, Mendeca, et Simone Stewart. « Service Products and Brand Determination Strategy ». Journal Dimensie Management and Public Sector 1, no 1 (19 novembre 2020) : 11–16. http://dx.doi.org/10.48173/jdmps.v1i1.20.
Texte intégralOkafor, Aloy, et Olusoji George. « Theorising the Concept of Product Branding : A Qualitative Approach to the History of Branding ; the Case of the Nigerian Milk Industry ». International Journal of Marketing Studies 8, no 2 (28 mars 2016) : 84. http://dx.doi.org/10.5539/ijms.v8n2p84.
Texte intégralFeng, Wenting, Tao Wang et Guo Rui. « Influence of number magnitude in luxury brand names on consumer preference ». Social Behavior and Personality : an international journal 47, no 5 (7 mai 2019) : 1–9. http://dx.doi.org/10.2224/sbp.7486.
Texte intégralKurniawati, Emaya, Sri Yuni Widowati et Aprih Santoso. « SOSIALISASI PEMBUATAN MEREK PRODUK UKM DI KELURAHAN PEDURUNGAN SEMARANG ». Jurnal Pengabdian Kepada Masyarakat 8, no 1 (10 juillet 2021) : 8–12. http://dx.doi.org/10.33795/jabdimas.v8i1.110.
Texte intégralLee, Sangwon. « When does the developing country brand name alleviate the brand origin effect ? Interplay of brand name and brand origin ». International Journal of Emerging Markets 15, no 2 (6 août 2019) : 387–402. http://dx.doi.org/10.1108/ijoem-10-2018-0543.
Texte intégralChulakova, Ziyada, et Evgeniya Zhuravleva. « PRINCIPLES AND METHODS OF BRAND NAME FORMATION (ON THE EXAMPLE OF THE NAMES OF KAZAKH BRANDS OF ALCOHOLIC BEVERAGES) ». Bulletin of the Eurasian Humanities Institute, Philology Series, no 4 (15 décembre 2022) : 81–89. http://dx.doi.org/10.55808/1999-4214.2022-4.08.
Texte intégralVos, Maren, et Jos Bartels. « Putting Words into Action : Marketing Organic Products with Existing Brand Associations ». International Journal of Marketing Studies 10, no 2 (9 mai 2018) : 1. http://dx.doi.org/10.5539/ijms.v10n2p1.
Texte intégralThèses sur le sujet "Brand name products"
Kong, Wa-nam Wallace. « Brand image in China / ». Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1404030X.
Texte intégral江華南 et Wa-nam Wallace Kong. « Brand image in China ». Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266538.
Texte intégralSchafer, Nina. « Brand equity : an approcah to value based brand management ». Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50290.
Texte intégralENGLISH ABSTRACT: Brands are getting more and more valuable. In this age of cross-border mergers and acquisitions. the value of brands is a key detenninant of a company value and stock market capitalization. For the consumer a brand also plays a significant role. It is seen as a sign of quality, helping them make their purchasing decisions. Yet brand loyalty and established customer relationships can no longer be taken for granted or assumed to last forever in an environment of increased competition. Brand loyalty is vitally dependent on how the relationship between the brand and the consumer is nurtured and specifically developed: A strong brand brings with it the opportunity to raise the proftle of a product and the company that sells it, setting them apart from rivals in the marketplace. A strong brand even allows companies to command a price premium for their products. In this way the value of a brand or brand equity becomes a company's most important asset. But the questions are: How much is the brand actually worth? And how can a brand's value be boosted? The term brand equity originated as a business-financial concept, and consists in "[the] net present value of all future net surpluses over his cash input that the owner of a brand can earn". Such financially oriented measurement of brand equity is a suitable approach for expressing it as a monetary value as required for purposes of financial statements, licensing agreements or acquisition decisions. There is a wide variety of brand valuation models available to detennine a monetary value on brand equity, but in some cases these models are controversial. and the value of their resu1ts as an objective statement may be limited. The consumer oriented perspective on brand equity sets itself apart from the financial approach by focusing on the judgments made by consumers, with a view to improving the effectiveness and efficiency of marketing measures and also brand management on a longterm basis. This behavioural approach endeavours to reach a qualitative explanation of the factors driving brand equity and to determine psychological constructs of brand strength by means of operational measurement. The underlying study project illustrates some of the most common brand valuation models, shows their respective advantages and disadvantages and explores the different approaches to brand equity. Methods to increase brand equity by putting it in the focus ofa Value Based Brand Management explain its drivers and individual brand processes. This approach to a successful brand management is fmally compared with the current brand management process of the FMCG brand NNEA. Recommendations on how this international brand could be managed more efficiently with respect to brand equity conclude this study project.
AFRIKAANSE OPSOMMING: Handelsmerke raak al hoe meer waardevol. In hierdie eeu van oorgrens-samesmeltings en oornames, is die waarde van 'n handelsmerk 'n sleutelfaktor om 'n maatskappy se waarde en aandelebeurs-kapitalisering te bepaal. Handelsmerke speel ook 'n belangrike rol in die lewe van verbruikers. Dit word beskou as 'n simbool van kwaliteit, 'n hulpmiddel om aankopebesluite te vergemaklik. Nietemin kan lojaliteit teenoor 'n handelsmerk en gevestigede klienteverhoudings nie as vanselfsprekend aanvaar word, of aanvaar word dat dit vir altyd sal aanhou, in 'n omgewing waar kompetisie toeneem nie. Lojaliteit teenoor 'n handelsmerk is in essensie afhanklik van hoe die verhouding tussen die handelsmerk en die verbruiker opgepas en spesifiek ontwikkel word: 'n gevestigde handelsmerk skep die geleentheid om die profiel van 'n produk, asook die relevante maatskappy se profiel, te verhoog - en derhalwe hulle te onderskei van mededingers in die mark. 'n Sterk handelsmerk bring selfs mee dat 'n prys-premie vir produkte gehef kan word. Op die manier word die handelsmerkwaarde of handelsmerk-ekwiteit 'n maatskappy se grootste bate. Maar die vraag is: hoeveel is 'n handelsmerk eintlik werd? Asook, hoe kan 'n handelsmerk se waarde vermeerder word? Die term handelsmerk-ekwiteit het sy oorsprong as 'n besigheidfinansiele konsep en is gewortel in "[die] netto huidige waarde van aIle toekomstige netto surplusse oor die kapitale-insette wat die eienaar van die handelsmerk kan verdien". Bogenoemde finansieel - georienteerde maatstaf van handelsmerk-ekwiteit, is 'n geskikte benadering om dit in monetere waarde uit te druk, soos benodig vir finansiele state, lisensiering-ooreenkomste of oorname besluite. Daar is 'n wye verskeidenheid handelsmerk waardasie modelle beskikbaar om die monetere waarde van handelsmerk-ekwiteit te bepaal, maar in sommige gevalle is die modelle kontroversieel, wat daartoe lei dat die waarde van hulle resultate, as 'n objektiewe waarneming, beperk kan wees. Die verbruiker- georienteerde benadering tot handelsmerk-ekwiteit onderskei homself van die finansiele benadering deur te fokus op die besluite wat gemaak word deur verbruikers, met die oog daarop om bemarkingsmaatstawwe, asook die bestuur van 'n handelsmerk, meer effektief en doeltreffend te maak op 'n langtermyn basis. Hierdie gedragswetenskaplike benadering poog om 'n kwalitatiewe verklaring te gee vir die faktore wat handelsmerkekwiteit dryf en om 'n psigologiese struktuur te gee aan die impak wat 'n handelsmerk het via 'n operasionele maatstaf. Die onderliggende projek iIIustreer die mees aanvaarde waardasie-modelle, asook hulle onderskeie voordele en nadele en ondersoek die verskillende benaderings tot handelsmerkekwiteit. Metodes om handelsmerk-ekwiteit te vermeerder deur dit te benader aan die hand van Waarde-gebaseerde Handelsmerk Bestuur (Value Based Brand Management) gee insig ten opsigte van sy drywers en individuele handelsmerkprosesse. Hierdie benadering tot suksesvolle handelsmerkbestuur word ten slotte vergelyk met die huidige handelsmerkbestuur-prosesse wat deur die FMCG handelsmerk NIVEA gevolg word. Aanbevelings aangaande meer effektiewe bestuur van hierdie internasionale handelsmerk aan die hand van handelsmerk-ekwiteit, sluit hierdie projek af.
Liu, Ziyu. « Celebrity endorsements of branded apparel and its role in printed advertising ». Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1178.
Texte intégralFok, Gary S. « The role of brands in corporate strategies in Hong Kong / ». Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1404027X.
Texte intégralWiding, Robert E. « Computer-assisted and static information provision formats : comparisons on reactions, time, and decision quality / ». Connect to resource, 1986. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262269327.
Texte intégralScott-Kolarova, Elizabeth. « Brand portfolio strategy in the wood products industry : consideration of brand assocations in a co-branding environment / ». Thesis, Connect to this title online ; UW restricted, 2008. http://hdl.handle.net/1773/5500.
Texte intégralKwan, Man Ching. « A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation ». HKBU Institutional Repository, 2011. http://repository.hkbu.edu.hk/etd_ra/1261.
Texte intégralMartin, William Carroll. « Investigating the antecedents and consequences of perceived connectedness to brand users brand communities versus brand collectivities / ». Diss., Mississippi State : Mississippi State University, 2009. http://library.msstate.edu/etd/show.asp?etd=etd-03262009-122935.
Texte intégralNdisengei, Charity. « An exploratory analysis of the global brand perceptions of SABMiller's global beer brands in Africa ». Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97353.
Texte intégralENGLISH ABSTRACT: David Ogilvy stated that ‘I have seen one advertisement actually sell not twice as much, not three times as much, but 19 ½ times as much as another. Both advertisements occupied the same space. Both were run in the same publication. Both had photographic illustrations. Both had carefully written copy. The difference was that one used the right appeal and the other used the wrong appeal’, Ogilvy (1983, 9) He then goes on to say that, the wrong advertising can actually reduce the sales of products. It is with this quote in mind that the researcher took to this research study. The objective of this study is to understand why the current advertising for SABMiller’s Global brands does not resonate with its intended target audience and based on these findings make recommendations that can be implemented by SABMiller. The design of this report is qualitative and exploratory. Participants of this study included a sample of fifteen individuals made up of SABMiller customers, and employees from Tanzanian brewery’s marketing and sales departments. The findings confirmed that Global brand advertising does not currently resonate with consumers in Tanzania. The perception generally is that these brand’s communication does not compel consumers to want to interact with them, let alone drive the propensity for purchase. Factors such as a mismatch in culture, language and relevance were identified as drivers to advertising relevance, all of which were lacking in Global brand advertising. The practical impact of this study is that SABMiller marketers can use this information to develop robust brand positioning strategies as well as communications strategies that will better resonate with their intended target audience and help to increase consumer’s propensity to purchase these brands.
Livres sur le sujet "Brand name products"
Berthon, Pierre. Brands, brand managers, and the management of brands : Where to next ? Cambridge, Mass : MSI, 1997.
Trouver le texte intégralBerthon, Pierre. Brands, brand managers and the management of brands : Where to next ? Cambridge, Mass : Marketing Science Institute, 1997.
Trouver le texte intégralShortall, Louise. Brand extensions : An exploratory study of brand extendibility, brand prototypicality and brand fit. Dublin : University College Dublin, 1997.
Trouver le texte intégralDavis, Scott M. Brand asset management : Driving profitable growth through your brands. San Francisco : Jossey-Bass, 2000.
Trouver le texte intégralOlins, Wally. On brand. London : Thames & Hudson, 2004.
Trouver le texte intégral1962-, Schroeder Jonathan E., Salzer-Mörling Miriam et Askegaard Søren, dir. Brand culture. London : Routledge, 2006.
Trouver le texte intégralPaul, Stobart, dir. Brand power. Basingstoke : Macmillan, 1994.
Trouver le texte intégralTaylor, David. The brand gym : A practical workout for boosting brand and business. 2e éd. Hoboken : Wiley, 2010.
Trouver le texte intégralTaylor, David. The brand gym : A practical workout for boosting brand and business. 2e éd. Hoboken : Wiley, 2010.
Trouver le texte intégralKeller, Kevin Lane. Strategic brand management : Building, measuring, and managing brand equity. 4e éd. Boston : Pearson, 2013.
Trouver le texte intégralChapitres de livres sur le sujet "Brand name products"
Häubl, Gerald. « Consumers’ Perceptions of Uni- and Bi-National Products : The Interaction of Country of Origin and Brand Name ». Dans Proceedings of the 1996 Multicultural Marketing Conference, 61. Cham : Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17395-5_12.
Texte intégralWenderski, Todd A., Christopher F. Stratton, Renato A. Bauer, Felix Kopp et Derek S. Tan. « Principal Component Analysis as a Tool for Library Design : A Case Study Investigating Natural Products, Brand-Name Drugs, Natural Product-Like Libraries, and Drug-Like Libraries ». Dans Methods in Molecular Biology, 225–42. New York, NY : Springer New York, 2014. http://dx.doi.org/10.1007/978-1-4939-2269-7_18.
Texte intégralAllweyer, Oliver, Christian Schorr, Andreas Mohr et Rolf Krieger. « Product Classification Using Partially Abbreviated Product Names, Brands and Dimensions ». Dans Communications in Computer and Information Science, 223–44. Cham : Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-83014-4_11.
Texte intégralvor der Holte, Nora Paehler, Fabian Gless, Ann-Kristin Knapp, Utz Riehl et Thorsten Hennig-Thurau. « What’s in a Name ? Analyzing the Influence of Brand Names on Entertainment Product Success : An Abstract ». Dans Creating Marketing Magic and Innovative Future Marketing Trends, 1441. Cham : Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_265.
Texte intégralDodds, William B. « The Dominant Effects of Brand Name Information : Implications for Consumers’ Product Evaluation ». Dans Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference, 18. Cham : Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13147-4_7.
Texte intégralLick, Erhard, Holger Wochele et Fiorenza Fischer. « Branding Strategies of European Retail Banks : A Linguistic Comparison Between Brand Names for Financial Products ». Dans Advances in National Brand and Private Label Marketing, 12–21. Cham : Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-47764-6_2.
Texte intégralHoi, Ivy Hong-Ieng, Mars Liwen Liao, Chih-Chieh Hung et Evans Tseng. « BRF : A Framework of Retrieving Brand Names of Products in Auction Sites ». Dans Lecture Notes in Business Information Processing, 1–13. Berlin, Heidelberg : Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-39878-0_1.
Texte intégralHorton, Raymond L., Lauren Lieb et Martin Hewitt. « The Effects of Nudity, Suggestiveness, and Attractiveness on Product Class and Brand Name Recall ». Dans Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference, 456–59. Cham : Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_108.
Texte intégralJeannet, Jean-Pierre, Thierry Volery, Heiko Bergmann et Cornelia Amstutz. « Marketing and Sales Processes ». Dans Masterpieces of Swiss Entrepreneurship, 135–47. Cham : Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65287-6_13.
Texte intégralAlexander, M. Wayne, et Ben Judd. « Pairing Brand and Product Names with Nude and Neutral Stimuli in Advertisements : An Investigation of Recall and Attitudes ». Dans Marketing Horizons : A 1980's Perspective, 225–28. Cham : Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10966-4_51.
Texte intégralActes de conférences sur le sujet "Brand name products"
Cotticelli‑Kurras, Paola. « Multiculturalism in Italian brand names : a case study of sport products ». Dans International Conference on Onomastics “Name and Naming”. Editura Mega, 2022. http://dx.doi.org/10.30816/iconn5/2019/49.
Texte intégralMunteanu Siserman, Mihaela. « Beer names between locality and multiculturalism ». Dans International Conference on Onomastics “Name and Naming”. Editura Mega, 2022. http://dx.doi.org/10.30816/iconn5/2019/60.
Texte intégralKamijo, Koichi. « Future Sales Estimation using Patents ». Dans 9th International Conference on Computational Science and Engineering (CSE 2021). Academy and Industry Research Collaboration Center (AIRCC), 2021. http://dx.doi.org/10.5121/csit.2021.112404.
Texte intégralOndemir, Onder, et Surendra M. Gupta. « End-of-Life Decisions Using Product Life Cycle Information ». Dans ASME 2008 International Mechanical Engineering Congress and Exposition. ASMEDC, 2008. http://dx.doi.org/10.1115/imece2008-67039.
Texte intégralNiemir, Maciej, et Beata Mrugalska. « Product Data Quality in e-Commerce : Key Success Factors and Challenges ». Dans 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001626.
Texte intégralAtchariyachanvanich, Kanokwan, Sakda Jantararoungtong et Vichayanan Jirabovolvanit. « Extracting brand names and product names from product review webpages : A case of mixed languages ». Dans 2016 13th International Joint Conference on Computer Science and Software Engineering (JCSSE). IEEE, 2016. http://dx.doi.org/10.1109/jcsse.2016.7748923.
Texte intégralDing, Wei, et Xinyue Yang. « Field Research of Environment Identity System Based on Corporate Identity System ». Dans 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002253.
Texte intégralAhmed, Faez, Yaxin Cui, Yan Fu et Wei Chen. « A Graph Neural Network Approach for Product Relationship Prediction ». Dans ASME 2021 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2021. http://dx.doi.org/10.1115/detc2021-69462.
Texte intégralGopalakrishnan, Praveen Kumare, et Sara Behdad. « A Conceptual Framework for Using Videogrammetry in Blockchain Platforms for Food Supply Chain Traceability ». Dans ASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/detc2019-97527.
Texte intégralZhang, Ximeng, et Yu Sun. « Brand Name : An Intelligent Mobile-based Environmental Protection Rating and Suggestion Platform using Artificial Intelligence and Text Recognition ». Dans 4th International Conference on Machine Learning & Applications (CMLA 2022). Academy and Industry Research Collaboration Center (AIRCC), 2022. http://dx.doi.org/10.5121/csit.2022.121105.
Texte intégralRapports d'organisations sur le sujet "Brand name products"
Mudge, Christopher R., et Kurt D. Getsinger. Comparison of Generic and Proprietary Aquatic Herbicides for Control of Invasive Vegetation : Part 2. Emergent Plants. Engineer Research and Development Center (U.S.), novembre 2021. http://dx.doi.org/10.21079/11681/39679.
Texte intégralFilip, Grażyna, et Justyna Majchrowska. Internet Post as an Element of E-Branding. Linguistic Analysis. Ivan Franko National University of Lviv, février 2022. http://dx.doi.org/10.30970/vjo.2022.51.11401.
Texte intégralThe female condom : Dynamics of use in urban Zimbabwe. Population Council, 2000. http://dx.doi.org/10.31899/hiv2000.1001.
Texte intégralThe female condom : Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.
Texte intégralAnalysis of price change on the perceptions and use of DMPA among clients using reproductive health services in Uttar Pradesh, India. Population Council, 1998. http://dx.doi.org/10.31899/rh1998.1012.
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