Littérature scientifique sur le sujet « Brand loyalty »
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Articles de revues sur le sujet "Brand loyalty"
Feeney, Roberto, Pedro Harmath, Josefa Ramoni-Perazzi et Pablo Mac Clay. « Relationship between brand and dealer loyalty in the agricultural equipment market ». International Food and Agribusiness Management Review 25, no 2 (28 février 2022) : 347–60. http://dx.doi.org/10.22434/ifamr2021.0088.
Texte intégralEmpen, Janine, Jens-Peter Loy et Christoph Weiss. « Price promotions and brand loyalty ». European Journal of Marketing 49, no 5/6 (11 mai 2015) : 736–59. http://dx.doi.org/10.1108/ejm-08-2013-0433.
Texte intégralCHIU, Sheng Yang. « Local vs. Global Brands : Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers ». Journal of Economics and Behavioral Studies 7, no 3(J) (30 juin 2015) : 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
Texte intégralFelix, Reto. « Multi-brand loyalty : when one brand is not enough ». Qualitative Market Research : An International Journal 17, no 4 (2 septembre 2014) : 464–80. http://dx.doi.org/10.1108/qmr-11-2012-0053.
Texte intégralAdi, Pramono Hari. « Customer Loyalty of Islamic Banks ». AFEBI Islamic Finance and Economic Review 1, no 01 (11 mars 2017) : 13. http://dx.doi.org/10.47312/aifer.v1i01.17.
Texte intégralKhoury, Amir H. « BRAND LOYALTY & ; LOYALTY OF BRANDS : A SYMBIOTIC RELATIONSHIP ». Journal of Law and Commerce 32, no 2 (18 juillet 2014) : 173–206. http://dx.doi.org/10.5195/jlc.2014.65.
Texte intégralQuoquab, Farzana, Norjaya Mohd. Yasin et Rozhan Abu Dardak. « A qualitative inquiry of multi-brand loyalty ». Asia Pacific Journal of Marketing and Logistics 26, no 2 (8 avril 2014) : 250–71. http://dx.doi.org/10.1108/apjml-02-2013-0023.
Texte intégralA, ROHINI, et PADMANABAN N.R. « Farmers brand and dealer loyality to pesticides in Coimbatore district ». Madras Agricultural Journal 87, March (2000) : 133–37. http://dx.doi.org/10.29321/maj.10.a00437.
Texte intégralRuane, Lorna, et Elaine Wallace. « Brand tribalism and self-expressive brands : social influences and brand outcomes ». Journal of Product & ; Brand Management 24, no 4 (20 juillet 2015) : 333–48. http://dx.doi.org/10.1108/jpbm-07-2014-0656.
Texte intégralKoschmann, Anthony, et Jagdish Sheth. « Brand line extensions : creating new loyalties or internal variety-seeking ? » Journal of Product & ; Brand Management 27, no 4 (16 juillet 2018) : 351–62. http://dx.doi.org/10.1108/jpbm-08-2017-1535.
Texte intégralThèses sur le sujet "Brand loyalty"
Jonathan, Gideon Mekonnen, et Anna Kapetanakis. « How can loyalty programmes improve brand loyalty ? » Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934.
Texte intégralForsido, Mulugeta Z. « Brand loyalty in Smartphone ». Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179607.
Texte intégralBenson, Caroline, et Martin Hedrén. « Online Brand Communities - a Route to Brand Loyalty ? » Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23231.
Texte intégralBARBOSA, ROBERTA DA SILVA ATHAYDE. « SOCIAL MEDIA BASED BRAND COMMUNITIES EFFECTS ON BRAND LOYALTY ». PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2018. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=35243@1.
Texte intégralCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTITUIÇÕES COMUNITÁRIAS DE ENSINO PARTICULARES
A rápida propagação e alta popularidade das mídias sociais digitais criaram um ambiente favorável à instalação de comunidades de marca. Cada vez mais, empresas criam comunidades - as chamadas fanpages no Facebook - como forma de se aproximar dos seus consumidores e alcançar a lealdade dos mesmos. Neste contexto, este estudo elaborou dois novos modelos conceituais para investigar como as comunidades de marca baseadas em mídias sociais afetam a lealdade à marca. A revisão de literatura realizada permitiu que esta relação fosse explorada por meio dos seguintes construtos: benefícios funcionais, psicossociais e hedônicos, comprometimento com a comunidade e boca-a-boca. Os dados da pesquisa foram obtidos através de uma survey on-line que, aplicada a membros da comunidade da Netflix no Facebook, gerou 1.236 respostas válidas. Estes dados, analisados por meio de modelagem de equações estruturais (SEM), confirmaram todas as hipóteses propostas e sugeriram que as comunidades de marca baseadas em mídias sociais influenciam positivamente na lealdade à marca. Os modelos finais da pesquisa indicaram, ainda, que os benefícios hedônicos são os que exercem maior influência sobre o comprometimento com a comunidade e sobre o boca-a-boca. Além disso, indicaram que o boca-a-boca decorrente da comunidade apresenta influência significativa sobre a lealdade à marca.
The digital social media s quick spread and its big popularity has built a favorable environment to the creation of brand communities. Increasingly, companies launch communities - known as fanpages on Facebook - as a way to approach their customers and reach brand loyalty. In face of that, this study sought to develop two new models in order to investigate how social media based brand communities affect brand loyalty. The literature review allowed this relation to be explored through the following constructs: functional benefits, social-psychological benefits, hedonic benefits, community commitment and word-of-mouth. The research data was collected via an on-line survey applied to Netflix s community members on Facebook, which had 1.236 valid responses. Structural equations modeling (SEM) was employed and confirmed all the research hypotheses, suggesting that social media based brand communities affect positively brand loyalty. The findings reveal that hedonic benefits are the major influencers of community commitment and word-of-mouth. Therefore, results show that the word-of-mouth from the community significantly influences brand loyalty.
Silberhorn, Nadja. « Four essays on modeling brand choice and brand loyalty ». Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2010. http://dx.doi.org/10.18452/16094.
Texte intégralThis thesis is composed of four essays that pick up topics in brand choice and brand loyalty modeling. The first essay gives an introduction to the nested logit model and points attention to the existence of two different specifications. The utility maximization nested logit (UMNL) model and the non-normalized nested logit (NNNL) model have different properties which impact the estimation results. In a simulation study, the consequences of the usage of different software packages for model estimation on the estimation results is demonstrated. It is also shown that only the UMNL specification with an imposed parameter restriction is consistent with the underlying random utility theory. The second essay investigates the success of an umbrella branding strategy using household panel data. Signaling theory provides a framework for the underlying psychological processes in consumers'' brand choice behavior and can contribute in the formation and explanation of loyalty to the brand in multiple categories. An empirical study determines whether there is a tendency for loyal consumers from one product category to be loyal to the same brand in other product categories as well. Therefore, a cross-category brand loyalty leverage index is developed. In the third essay, consumer-specific psychological determinants of cross-category relations between brand loyal choice decisions are discussed. In an empirical study, the concept of risk aversion is considered as the key determinant of cross-category brand loyalty. Consumers'' risk aversion is derived from their innovativeness and status quo bias. In the fourth essay, the hybrid choice model is introduced to the broad marketing audience. Traditional choice models assume that observable behavior results from an unspecified evaluation process of the observed individual. The causal-analytic approach offers the possibility to specify not directly measurable factors as latent variables, and can thus reasonably supplement choice models.
Urun, Seren. « PRICE PROMOTION, QUALITY AND BRAND LOYALTY ». Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31712.
Texte intégralHammond, Kathleen Ann. « Brand loyalty for frequently bought products ». Thesis, London Business School (University of London), 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.286725.
Texte intégralMendez, Marife. « SALES PROMOTIONS EFFECTS ON BRAND LOYALTY ». NSUWorks, 2012. http://nsuworks.nova.edu/hsbe_etd/76.
Texte intégralStruben, Sarah-Annique. « Constructing brand loyalty via social networks ». Master's thesis, University of Cape Town, 2014. http://hdl.handle.net/11427/13348.
Texte intégralIdentifying the construction of brand loyalty via social networks requires an analysis of the information sharing of a product or brand amongst a social network, therefore indicating the strength of the brand loyalty members of a social network not only have towards a brand, but also promote to other members of the same social network. This exchange of information amongst social network members is called ‘homophily’, where “similarity breeds connection” (McPherson, 2001, p.415). In order to determine the strength of brand loyalty amongst a social network, a qualitative study was performed on a sample of consumers from the ‘digital age’ generation (Castells, 2010, p.xviii), examining the extent of information exchange via social media as well as via the social networks. In addition to this a minor case study was conducted where participants were asked a serious of questions that pertained to a specific brand, that of Woolworths. This was done in order to determine the strength of the brand loyalty they had for a particular brand that may then be theoretically applied on a general scale. As a result the strength of their brand loyalty was determined, indicating whether or not brand loyalty can be constructed via social networks. On the whole it can be determined that social networks play a strong role in the development of brand loyalty, particularly as it pertains to the current digital generation. Keywords: Social Network, Habitus, Purchase Behaviour, Networked Society, Brand Loyalty, Consumer satisfaction, Homophily, Brand Trustworthiness
Mkhize, Londiwe. « The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands ». Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24702.
Texte intégralDissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
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Livres sur le sujet "Brand loyalty"
Meier, Beat. Brand Choice and Loyalty. Wiesbaden : Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.
Texte intégralLamb, T. J. A comparison of brand loyalty and store loyalty. London : City University, Business School, 1988.
Trouver le texte intégralLamb, T. J. A comparison of brand loyalty and store loyalty. London : City University Business School, 1988.
Trouver le texte intégralLamb, T. J. A comparison of brand loyalty and store loyalty. London : City University BusinessSchool, 1988.
Trouver le texte intégralLamb, T. J. A comparison of brand loyalty and store loyalty. London : City University BusinessSchool, 1988.
Trouver le texte intégralWeindel, Julia Katharina. Retail Brand Equity and Loyalty. Wiesbaden : Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2.
Texte intégralG, Dekimpe Marnik, et Marketing Science Institute, dir. Erosion and variability in brand loyalty. Cambridge, Mass : Marketing Science Institute, 1996.
Trouver le texte intégralW, Maloney Michael, dir. Competitive positioning : Best practices for creating brand loyalty. Poughkeepsie, NY : Hudson House, 2010.
Trouver le texte intégralManaresi, Angelo. I programmi fedeltà : Creare vantaggio competitivo nel marketing dei beni di consumo. Milano, Italy : FrancoAngeli, 2001.
Trouver le texte intégralDrayne, Kerrie. The role of promotions on consumer brand loyalty and brand switching. (s.l : The Author), 1996.
Trouver le texte intégralChapitres de livres sur le sujet "Brand loyalty"
Trappey, Randolph J., et Arch G. Woodside. « Modelling Bank Loyalty ». Dans Brand Choice, 83–156. London : Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_5.
Texte intégralAhluwalia, Rohini, et Andrew M. Kaikati. « Traveling the Paths to Brand Loyalty ». Dans Brands and Brand Management, 63–90. New York : Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-6.
Texte intégralSmith, Aaron C. T., Constantino Stavros et Kate Westberg. « Passionate Partisans : Lifelong Loyalty ». Dans Brand Fans, 125–60. Cham : Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-48854-7_5.
Texte intégralKall, Jacek. « Measuring customer retention and loyalty ». Dans Brand Metrics, 64–79. London : Routledge, 2021. http://dx.doi.org/10.4324/9781003167235-6.
Texte intégralPearson, Stewart. « From Brand Loyalty to Customer Loyalty ». Dans Building Brands Directly, 146–70. London : Palgrave Macmillan UK, 1996. http://dx.doi.org/10.1007/978-1-349-13771-8_7.
Texte intégralRungie, Cam, et Gilles Laurent. « Brand Loyalty vs. Loyalty to Product Attributes ». Dans Quantitative Marketing and Marketing Management, 423–44. Wiesbaden : Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_20.
Texte intégralMeier, Beat. « Introduction ». Dans Brand Choice and Loyalty, 1–6. Wiesbaden : Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-28014-7_1.
Texte intégralMeier, Beat. « Related Literature and Methods ». Dans Brand Choice and Loyalty, 7–22. Wiesbaden : Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-28014-7_2.
Texte intégralMeier, Beat. « Hypotheses ». Dans Brand Choice and Loyalty, 23–31. Wiesbaden : Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-28014-7_3.
Texte intégralMeier, Beat. « Data ». Dans Brand Choice and Loyalty, 33–49. Wiesbaden : Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-28014-7_4.
Texte intégralActes de conférences sur le sujet "Brand loyalty"
Unurlu, Çiğdem, Ayşe Akyol et Dilek Altaş. « The Relationships between Destination Brand Image, Destination Brand Loyalty and Word of Mouth Behaviour ». Dans International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00831.
Texte intégralZhuoyun, Lin, et Zhang Yankun. « From Brand Identity to Brand Loyalty ». Dans 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France : Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.434.
Texte intégralFritz, Wolfgang, et Benjamin Wille-Baumkauff. « B2B ONLINE BRAND COMMUNICATION AND BRAND LOYALTY ». Dans Bridging Asia and the World : Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.10.03.01.
Texte intégralWang, Kai, Yu-Jen Chen et Hsiang-Chun Pan. « Determinants of Brand Loyalty in Online Brand Communities ». Dans the 5th Multidisciplinary International Social Networks Conference. New York, New York, USA : ACM Press, 2018. http://dx.doi.org/10.1145/3227696.3227709.
Texte intégralYao, Wanrui, et Yimeng Zhu. « Brand Strategy Contributes to CHANEL’s High Brand Loyalty ». Dans 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022). Paris, France : Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220405.257.
Texte intégralKaradakova, Irina. « ACHIEVING CUSTOMER LOYALTY THROUGH A HOTEL BRAND DIFFERENTIATION ». Dans TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.423.
Texte intégralPutri, Annisa Dieni Eka, Indarini et Dudi Anandya. « The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty ». Dans Proceedings of the 16th International Symposium on Management (INSYMA 2019). Paris, France : Atlantis Press, 2019. http://dx.doi.org/10.2991/insyma-19.2019.31.
Texte intégralCam, Linh Nguyen Tran, Duong Quynh Nga et Theera Tianrungpaisal. « Brand Personality and Its Moderating Impact on Brand Loyalty ». Dans the 2019 5th International Conference. New York, New York, USA : ACM Press, 2019. http://dx.doi.org/10.1145/3317614.3317635.
Texte intégralWang, Xiaorong. « How to build brand loyalty : facilitated by brand experience ». Dans 2013 International Conference on Services Science and Services Information Technology. Southampton, UK : WIT Press, 2014. http://dx.doi.org/10.2495/sssit130051.
Texte intégralBougoure, Ursula, Dominique Greer et Ben Smith. « THE IMPACT OF SERVICE BRAND PERSONALITY ON BRAND AFFECT, BRAND TRUST AND BRAND LOYALTY ». Dans Bridging Asia and the World : Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.05.
Texte intégralRapports d'organisations sur le sujet "Brand loyalty"
Marshak, Ronni. Brand Loyalty. Boston, MA : Patricia Seybold Group, octobre 2011. http://dx.doi.org/10.1571/psgp10-06-11cc.
Texte intégralShim, Soo In, Wi-Suk Kwon et Sandra Forsythe. Enhancing Brand Loyalty through Brand Experience : Application of Online Flow Theory. Ames : Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-664.
Texte intégralLu, Jinzhao, et Yingjiao Xu. The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands. Ames : Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-943.
Texte intégralDeCicca, Philip, Donald Kenkel, Feng Liu et Jason Somerville. Quantifying Brand Loyalty : Evidence from the Cigarette Market. Cambridge, MA : National Bureau of Economic Research, avril 2021. http://dx.doi.org/10.3386/w28690.
Texte intégralSon, Jihyeong, et Mary Lynn Damhorst. Consumers in an Online Brand Community : Uses and Gratifications, Social Capital, and Brand Loyalty. Ames : Iowa State University, Digital Repository, novembre 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1435.
Texte intégralYu, Ui-Jeen, et Hyun-Hwa Lee. Effect of Brand Familiarity and Brand Loyalty on Imagery Elaboration in Online Apparel Shopping. Ames : Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-530.
Texte intégralHan, Jinhee, et Wi-suk Kwon. Brand Loyalty through Love for Brand Facebook Page : Roles of Opinion Leadership and Opinion Seeking. Ames : Iowa State University, Digital Repository, novembre 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1306.
Texte intégralSu, Jin, et Aihwa Chang. Factors Affecting Taiwanese College Students' Brand Loyalty towards Fast Fashion. Ames : Iowa State University, Digital Repository, novembre 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-24.
Texte intégralWoo, Hongjoo, et Byoungho Jin. Apparel Brands’ Corporate Social Responsibility : Influences of Consumers’ Cultural Values and Impacts on Brand Loyalty. Ames : Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-849.
Texte intégralCho, Eunjoo, Ui-Jeen Yu et Ann Marie Fiore. The Role of Fashion Innovativeness, Brand Image, and Lovemarks in Enhancing Loyalty towards Fashion-Related Brands. Ames : Iowa State University, Digital Repository, novembre 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-42.
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