Littérature scientifique sur le sujet « BRAND HEALTH »
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Articles de revues sur le sujet "BRAND HEALTH"
Oppong, Peter Kwasi. « Influence of Brand Credibility, Satisfaction and Quality on Brand Equity in Non-Conventional Health Industry ». Journal of Education and Vocational Research 11, no 2(V) (8 mars 2021) : 58–67. http://dx.doi.org/10.22610/jevr.v11i2(v).3135.
Texte intégralElanchelian, Pavitra A/P. « Brand Attitude, Brand Experience, Brand Love and Word of Mouth : Evidence from China and Malaysia's IKEA ». International Journal of Tourism & ; Hospitality in Asia Pasific 5, no 3 (20 octobre 2022) : 76–91. http://dx.doi.org/10.32535/ijthap.v5i3.1890.
Texte intégralKelly, Bridget, Becky Freeman, Lesley King, Kathy Chapman, Louise A. Baur et Tim Gill. « The normative power of food promotions : Australian children’s attachments to unhealthy food brands ». Public Health Nutrition 19, no 16 (13 juin 2016) : 2940–48. http://dx.doi.org/10.1017/s1368980016001452.
Texte intégralMasoom, Kaneez. « Impact of Content Marketing on Brands Health ». International Journal for Research in Applied Science and Engineering Technology 10, no 1 (31 janvier 2022) : 1838–41. http://dx.doi.org/10.22214/ijraset.2022.40159.
Texte intégralGaraus, Marion, Elisabeth Wolfsteiner et Arnd Florack. « When Food Co-Branding Backfires : The Overexpectation Effect ». Foods 11, no 14 (19 juillet 2022) : 2136. http://dx.doi.org/10.3390/foods11142136.
Texte intégralPutra, Halim Dwi, Endang Siti Astuti, Andriani Kusumawati et Yusri Abdillah. « UNDERSTANDING BRAND EXPERIENCE, BRAND TRUST AND BRAND LOVE IN RELATIONSHIP ». International Journal of Psychosocial Rehabilitation 24, no 04 (28 février 2020) : 1762–74. http://dx.doi.org/10.37200/ijpr/v24i4/pr201286.
Texte intégralDeAtley, Teresa, Eduardo Bianco, Kevin Welding et Joanna E. Cohen. « Compliance with Uruguay’s single presentation requirement ». Tobacco Control 27, no 2 (17 avril 2017) : 220–24. http://dx.doi.org/10.1136/tobaccocontrol-2016-053402.
Texte intégralRomaniuk, Jenni. « How Healthy is Your Brand-Health Tracker ? » Journal of Advertising Research 53, no 1 (mars 2013) : 11–13. http://dx.doi.org/10.2501/jar-53-1-011-013.
Texte intégralPerkins, Kenneth A., et Joshua L. Karelitz. « Acute perceptions of preferred cigarettes when blinded to brand ». Tobacco Control 28, no 3 (10 juillet 2018) : 311–16. http://dx.doi.org/10.1136/tobaccocontrol-2018-054388.
Texte intégralZhang, Kunpeng, et Wendy Moe. « Measuring Brand Favorability Using Large-Scale Social Media Data ». Information Systems Research 32, no 4 (décembre 2021) : 1128–39. http://dx.doi.org/10.1287/isre.2021.1030.
Texte intégralThèses sur le sujet "BRAND HEALTH"
Stevens, Samantha L. « Exploring the relationship between college student perceptions of on-campus health care brands, associated health care brand representatives, and visible ». Thesis, University of Louisiana at Lafayette, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10163365.
Texte intégralGenerally, non-tattooed individuals assign less favorable characteristics to individuals with tattoos. This generalization tends to exclude celebrities, professional athletes, musicians, and others who pursue non-traditional professions. However, present research has largely neglected to consider whether or not the general opinion of tattoos can have an effect on the perception of an entire brand. The objective of the present study was to determine if the presence of a tattoo in a mock advertisement would affect the way an individual would evaluate the brand itself as well as its brand representative (i.e. the tattooed individual shown in the advertisement). Questionnaires were distributed and completed by 206 undergraduate students enrolled in a public university. The mock advertisements used focused on the university’s health clinic, located on campus. Participants were asked to evaluate the presentation of the brand in one advertisement and then to evaluate the skill and likeability of the brand representative featured in the second advertisement. The control group was not exposed to any tattoo stimuli, and the two experimental groups were exposed to varying degrees of tattoo visibility. The results demonstrated that while there was no difference in the way the control group and each experimental group perceived the advertisements, there was a significant difference in the way the two experimental groups (exposed to the tattoo stimuli) perceived the advertisements.
Santos, Clara Nobre Braga dos. « Healthy brand extentions targeted at adolescents : can products encourage healthier eating habits and still be fun ? » Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9799.
Texte intégralThis study aims to understand if launching healthy extensions of brands that have high acceptance among adolescents could contribute to healthier eating habits. We also analyzed the impact of this launch on brand image. We conducted a survey with 121 Brazilian teenagers and used the market leader brand to study the hypothesis. Results showed that brand preference remained very high with the introduction of the new reduced sugar product, although this caused significant effects regarding brand image. These effects vary regarding age and gender of the child, and also whether the adolescent had already engaged in weight control practices.
KUMAR, SUSHIL. « SOCIAL MEDIA TOOLS FOR BRAND HEALTH AND CRISIS SURVIVAL (SENTIMENT ANSLYSIS) ». Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18496.
Texte intégralGeorge, Tamuno Raymond. « Generic Drugs : Physician Prescribing Practices for Brand Name and Generic Medications ». ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2655.
Texte intégralPeterschmidt, Max. « Cureating : Building Healthy Eating Habits with Design, Psychology, and Economics ». University of Cincinnati / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1367944842.
Texte intégralLigtenberg, Tiffany G. « Awareness assessment of Safe-Guard® in the U.S. cattle industry ». Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/35404.
Texte intégralDepartment of Agricultural Economics
Dustin L. Pendell
This research focuses on the cattle producer’s overall awareness of an internal deworming product available in the U.S. cattle market. Parasitism in cattle can be very costly for the producer, and identifying a need for deworming is instrumental to the decision-making process for animal health protocols. The additional cost of deworming products can be beneficial for profitability for cattle producers when used properly. Likewise, when there is no proven need for deworming products in certain operations, the additional cost is an unnecessary expense that can be avoided. Proper awareness and education regarding deworming products and the benefits they can provide is one crucial piece to improving herd health, better rates of gain, and increased profitability. The main objective of this study is to determine the awareness of non-handling formulations of Safe-Guard. To understand and assess awareness, a survey was used. A population of participants was developed and asked to participate in the survey either online or in hard copy. A binary logit is used to analyze how cattle producers make decisions in adopting animal health products into their operations. Influencing factors of operation type, size, location, producer’s age, and information sources are used in the assessment. Factors that were the most influential to the decision-making processes for producers were discussions with veterinarians, nutritionists, and animal health sales representatives. In addition to face-to-face discussions with neighboring producers/friends, industry meetings, and reading industry journals and publications were also important. These producers were aware of a few formulations of Safe-Guard, and used them within the previous twelve months of taking the survey. However, participants were generally unaware of the product, and its different formulations. Upon review of the assessed unawareness of the product formulations, it is apparent that the company needs to identify and select a better way to make producers aware. Different approaches to targeted marketing campaigns and more in depth product training for the animal health company’s sales representatives should be implemented to increase awareness and sales.
Dost, Omid, Carolina Pettersson et Pernilla Brocker. « Varumärke i offentlig förvaltning : Varumärkesarbete på vårdmarknaden ». Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18069.
Texte intégralRozani, Veliswa Celestine. « Measuring brand loyalty in the medical device industry of South Africa : a study across the public and private health-care system ». Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021070.
Texte intégralZafir, Haneen Osama. « The impact of customers' experience of quality on brand loyalty : a study of health and diet online communities ». Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/13721.
Texte intégralWyatt, Stefanie Michele. « A Retrospective Chart Review : Are Gastrointestinal Complications Associated With Formula Brand and Rate Changes Outside of the Standard Protocol in a Random Sample of Pediatric Burn and Trauma Patients ? » The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1352900178.
Texte intégralLivres sur le sujet "BRAND HEALTH"
1954-, Benge Geoff, dir. Paul Brand : Helping hands. Seattle, WA : YWAM Pub., 2011.
Trouver le texte intégralill, Cardona Jose Maria, et Piper Monica, dir. Brand-new daddy. New York : Simon Spotlight/Nickelodeon, 2001.
Trouver le texte intégralBrand Management : The Indian context. New Delhi : Vikas Pub. House, 2000.
Trouver le texte intégralHolek, Lothar. Brand- og redningsfolks arbejdsmiljø. Copenhagen : Arbejdsmiljøfondet, 1988.
Trouver le texte intégralBhattacharya, C. B. Towards a system for monitoring brand health from store scanner data. Cambridge, Mass : Marketing Science Institute, 2000.
Trouver le texte intégralBarbara Kraus 1986 calorie guide to brand names and basic foods. New York : New American Library, 1986.
Trouver le texte intégralA marketer's guide to brand strategy : Advanced techniques for healthcare organizations. Marblehead, MA : Healthleaders, 2008.
Trouver le texte intégralMore natural "cures" revealed : Previously censored brand name products that cure disease. Elk Grove Village, IL : Alliance Pub. Group, 2006.
Trouver le texte intégralMore natural "cures" revealed : Previously censored brand name products that cure disease. Elk Grove Village, IL : Alliance Pub. Group, 2006.
Trouver le texte intégralGreen, Joey. Joey Green's amazing pet cures : 1,130 simple pet remedies and treatments using brand-name products. Emmaus, Pa : Rodale, 2011.
Trouver le texte intégralChapitres de livres sur le sujet "BRAND HEALTH"
Kall, Jacek. « Holistic metrics of a brand's health ». Dans Brand Metrics, 92–120. London : Routledge, 2021. http://dx.doi.org/10.4324/9781003167235-8.
Texte intégralAl Hashmi, Waddah S. Ghanem, et Rob Cooling. « Marketing and brand management ». Dans The 10 Step MBA for Safety and Health Practitioners, 99–114. Abingdon, Oxon ; New York, NY : Routledge, 2018. : Routledge, 2018. http://dx.doi.org/10.4324/9781315743011-8.
Texte intégralJones-Smith, Valayia. « Creating a Personal Brand ». Dans The Handbook of Continuing Professional Development for the Health Informatics Professional, 15–21. 2e éd. New York : Productivity Press, 2022. http://dx.doi.org/10.4324/9780429398377-3.
Texte intégralPalakurthi, Radesh, et Frederick J. DeMicco. « Trade-Off Analysis of Health and Wellness Tourism Destination Attributes : An Outbound U.S. Consumers' Perspective ». Dans Medical Travel Brand Management, 159–87. Boca Raton : Apple Academic Press, 2022. http://dx.doi.org/10.1201/9781003277392-12.
Texte intégralQuaye, Emmanuel Silva, et Leeford Edem Kojo Ameyibor. « Health and Lifestyle Branding ». Dans Marketing Communications and Brand Development in Emerging Economies Volume I, 147–79. Cham : Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-88678-3_8.
Texte intégralSantos, Eleonora, Cátia Crespo, Jacinta Moreira et Rui Alexandre Castanho. « Brand and Competitiveness in Health and Wellness Tourism ». Dans Tourism, Travel, and Hospitality in a Smart and Sustainable World, 707–21. Cham : Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-26829-8_44.
Texte intégralSidibe, Myriam. « How Discovery Limited promotes health through its Vitality brand ». Dans Brands on a Mission, 129–41. Abingdon, Oxon ; New York, NY : Routledge, 2020. : Routledge, 2020. http://dx.doi.org/10.4324/9780367855437-8.
Texte intégralTafoya, Dennis W. « Organizational Health : The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals ». Dans Managing Organizational Crisis and Brand Trauma, 15–38. Cham : Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60726-9_2.
Texte intégralTrachtman, Carly, Molly Van Dop et Sofia Villas-Boas. « Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products ». Dans Advances in National Brand and Private Label Marketing, 197–204. Cham : Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-18911-2_25.
Texte intégralHolstein, Barbara Becker. « Developing a brand around a theme : One’s own enchanted self. » Dans Earning a living outside of managed mental health care : 50 ways to expand your practice., 204–7. Washington : American Psychological Association, 2010. http://dx.doi.org/10.1037/12138-046.
Texte intégralActes de conférences sur le sujet "BRAND HEALTH"
Kapur, P. K., Aditya Gupta et Nitin Sachdeva. « Measuring brand health ». Dans 2015 4th International Conference on Reliability, Infocom Technologies and Optimization (ICRITO) (Trends and Future Directions). IEEE, 2015. http://dx.doi.org/10.1109/icrito.2015.7359353.
Texte intégralDrastyana, Serlly Frida. « Brand Awareness and Brand Equity of Outpatient ». Dans Health Science International Conference (HSIC 2017). Paris, France : Atlantis Press, 2017. http://dx.doi.org/10.2991/hsic-17.2017.19.
Texte intégral« Caffeine Level from Coffee, Tea Leaves, Carbonated Drinks and Energy Drinks ». Dans 4th International Conference on Biological & Health Sciences (CIC-BIOHS’2022). Cihan University, 2022. http://dx.doi.org/10.24086/biohs2022/paper.539.
Texte intégralYusniar, Jasman J. Ma’ruf, Sulaiman et Permana Honeyta Lubis. « The Role of Brand Love toward Brand Loyalty on Automotive Products ». Dans 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0010045705130517.
Texte intégralKlint, Lars, Henrik Lisby et Haical Abas Binthahir. « Using a PHM-based visual brand identity management system to manage deterioration of visual brand identities and prolong their life span ». Dans 2014 IEEE Conference on Prognostics and Health Management (PHM). IEEE, 2014. http://dx.doi.org/10.1109/icphm.2014.7036364.
Texte intégralHelman, Deborah, Eric Addeo et David Walters. « Ubiquity and integration in m-Health : Implications for brand management ». Dans 2011 34th IEEE Sarnoff Symposium. IEEE, 2011. http://dx.doi.org/10.1109/sarnof.2011.5876453.
Texte intégralZhang, Tiantian, et Huabin Wang. « The Essence of Brand-Relationship Based on Innovation ». Dans Third International Conference on Social Science, Public Health and Education (SSPHE 2019). Paris, France : Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200205.038.
Texte intégralSembiring, Sentosa. « Registration of Brands in the Directorate General of Intellectual Property as an Effort to Protect the Brand as Assets of the Company ». Dans International Conference on Law, Economics and Health (ICLEH 2020). Paris, France : Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200513.107.
Texte intégralKomalasari, Farida, et Kristie Liliani. « The Effectiveness of Celebrity Endorsement in Instagram for Local Food Brand on Indonesia’s Customers Attitude Towards Brand and Purchase Intention ». Dans 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020). Paris, France : Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210304.119.
Texte intégralSeabrook, Kathy A. « Workplace Safety and Health Is a Leadership Issue ». Dans ASME 2003 9th International Conference on Radioactive Waste Management and Environmental Remediation. ASMEDC, 2003. http://dx.doi.org/10.1115/icem2003-4986.
Texte intégralRapports d'organisations sur le sujet "BRAND HEALTH"
Bachrach, Deborah Bachrach. Innovation Waivers : An Opportunity for States to Pursue Their Own Brand of Health Reform. New York, NY United States : Commonwealth Fund, avril 2015. http://dx.doi.org/10.15868/socialsector.25029.
Texte intégralTownsend, John. Technical assistance for expanding contraceptive choice in India. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1017.
Texte intégralBhaduri, Gargi, et Jung Ha-Brookshire. I "Heart" You : The Effects of Consumer' Schema Congruity/Incongruity on Attention, Recognition and Evaluation of Fair Labor Messages from Apparel Brands. Ames : Iowa State University, Digital Repository, novembre 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-182.
Texte intégralAnalysis of price change on the perceptions and use of DMPA among clients using reproductive health services in Uttar Pradesh, India. Population Council, 1998. http://dx.doi.org/10.31899/rh1998.1012.
Texte intégralHealth hazard evaluation report : HETA-86-035-2224, Nabisco Brands, Inc., Seville, Ohio. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, National Institute for Occupational Safety and Health, mai 1992. http://dx.doi.org/10.26616/nioshheta860352224.
Texte intégralHealth hazard evaluation report : HETA-86-341-1711, Miller Brands Inc., Denver, Colorado. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, National Institute for Occupational Safety and Health, juillet 1986. http://dx.doi.org/10.26616/nioshheta863411711.
Texte intégralHealth Education Materials for the Workplace : Tools. Population Council, 2017. http://dx.doi.org/10.31899/sbsr2017.1007.
Texte intégralOxfam’s “Behind the Brands” Campaign : How a scorecard ranking, corporate engagement, and consumer activism catalyzed the largest food and beverage companies to change their ways. Population Council, 2017. http://dx.doi.org/10.31899/sbsr2017.1001.
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