Thèses sur le sujet « BJ. Communication »

The web portal of the Institute of Communication and Image sought to achieve the following objectives: Offer a multimedia service that disseminates all the information related to the Institute, contributing to its institutional consolidation; to constitute a tool for disseminating academic work and a dynamic medium that allows the campus to position itself as an outstanding reference for content on communication; support in a transversal way the teaching, extension and internal management tasks of the Institute; generate segmented spaces (channels) towards the different types of potential audience of the portal, both within the university community and among external navigators; define an orderly information architecture with different forms of access, emphasizing usability and the use of international standards for web development; increase the presence of academic publications in electronic format (magazines, research, articles, working documents, papers, among others); reinforce the contingent information area (news and highlights) with reports, interviews, activities agenda, extension notices, offer of courses, products and services; orient graphic design in relation to the image that the University and the Institute wish to project, while interpreting the diversity of concepts that coexist within them; provide expedited access to the information resources and online services currently offered by our university; use a dynamic content management model, with flexible support, and compatible with the future institutional portal of the University of Chile; serve as a platform for setting up future courses and workshops in the form of distance education via the internet (e-learning).

El objetivo de esta investigación es estudiar la curación de contenidos en el ámbito del periodismo, desarrollar un sistema de análisis para evaluar su uso y analizar su implementación en medios de comunicación digitales. En relación con ello: a) se propone una definición del concepto de curación de contenidos en periodismo; b) se estudia el alcance del concepto de curación periodística, y se relaciona con el concepto cercano de documentación periodística; c) se sitúa la investigación sobre curación periodística en el contexto más general de la investigación sobre curación; d) se presenta por primera vez en la literatura un sistema para la evaluación de la curación en medios de comunicación digitales; e) se prueba y valida esta nueva herramienta de evaluación con una muestra de productos periodísticos, en concreto newsletters, en el primer estudio sistemático realizado sobre curación en medios de un país; f) se establecen las características principales de los productos periodísticos basados en curación; y g) se identifican buenas prácticas de curación periodística.
This research’s goal is to study content curation in the field of journalism, develop an analysis system to evaluate its use and analyse its implementation in digital media. In relation to this: a) a definition of the concept of content curation in journalism is proposed; b) the scope of the concept of journalistic curation is studied, and it is related to the close concept of journalistic documentation; c) research on journalistic curation is situated in the more general context of research on curation; d) a system for evaluating curation in digital media is presented for the first time in the literature; e) this new evaluation tool is tested and validated with a sample of journalistic products, specifically newsletters, in the first systematic study carried out on curation in the media of a country; f) the main characteristics of journalistic products based on curation are established; and g) good journalistic curation practices are identified.

The main objective of this paper is to analyze the messages that were released from Podemos' and Ciudadanos' profiles on Twitter during the period of the election campaign for the general elections of December 2015. Consequently, the theoretical approach is discussed from the perspective of political marketing, the theorizing of election campaigns and the playful theory of political communication. Consistent with the above, the 2181 tweets that constitute our sample will be analyzed through the language games as the main methodological tool, and also by the specific frame analysis as a complementary technique. In addition, we also propose to conduct semi-structured interviews in depth to see how an election campaign is managed through social media, how it is coordinated with the overall campaign and what importance do political parties give to interaction with users.

The study presents an overview of the production and scientific collaboration networks from professors of the courses of Library Science of Institutions of Higher Education of the State of São Paulo and the intersection between the production and scientific communication of the teachers linked only to graduate courses and those linked both to graduate and posgraduate. It was assumed that the interaction between learning and research is essential to assure a high-quality learning and that, on the Information Science, the research can't ignore the knowledge produced on the professional field, which is a main silo for new researches and the advancement of knowledge. It was considered the hypothesis that, while research in Brazil is developed mainly on the posgraduate stricto sensu, the professor from the Library Science courses not integrated to the posgraduate also develop researches, but with a focus on the professional experiences, whose locus of disclosure and discussion are the academic/professional events, that allow collaboration networks different from those provided by the forums of research discussion on the graduation and represent an important potential of knowledge production for thinking and systematization, not only from professionals, but from sharing between graduate and posgraduate teachers. It was used the Social Network Analysis methodology, along with Bibliometric techniques. The scientific production 116 active professors was collected from the Lattes Platform and implemented with information from ResearchGate and Google Academics, on an interval that comprehends the last two assessments from Capes (three-year period from 2010-2012 and four-year period from 2013-2016). The results confirm, in part, the hypothesis and show that, from the 46 teachers that are not linked to the posgraduate, eleven (23,9%) did not present any publication on the analyzed interval. This is an alarming data, considering that the changes on the workplace, with jurisdictional aspects of the professions under discussion, have placed many challenges for the information professions. The research also shows that 90,6% of the teachers from Library Science on the state of São Paulo (whether linked to the posgraduate or not) have cared about the research and presentation of scientific, academic or professional works, and they maintain collaboration networks with different authors, although the internationalization process is limited to a few institutions, mainly the Spanish ones. The research contributes to the compreension of scientific collaboration between professors of the courses of Library Science of Higher Education of the State of São Paulo, comparing the behavior of teachers integrated and not integrated to the posgraduate and enable to outsource the close connection between research activities and professional activities of Library Science, and also between learning and research in this area.

This research aims to understand the different practices and strategies early career researchers and PhD students from the social sciences have in Social Networking Sites (SNSs) for science communication in one particular country: Brazil. Following this purpose, the central research question is which are the motives and rationale of the researchers for using social networking sites for science communication. Two sub-questions arise from this general research question: How do practices and strategies relate to the academic system of this country? And How do the traditional science communication practices translate into the use of Social Networking Sites (SNS)? This research is empirically oriented building up on case studies in Brazil. This study makes use of the adaptation that Van Dijck (2013) made of the Actor-Network Theory (ANT) and the review of affordances of social media platforms (Bucher & Helmond, 2016) to apply it to the study of social media as the theoretical approach. The methodological approach of this research is qualitative, using both interviews and netnography as research methods. The primary motivations for using different Social Networking Sites are all related to connectivity: communication with peers, to the public and research subjects, updating themselves about their research issue, dissemination of research, availability of papers, self-branding and participation in interest groups are the most mentioned. These motivations translate into cross-posting practices and integrated communication strategies -combining online and offline elements- on the different Social Networking Sites. These motivations translate into perceived affordances all related to social affordances, therefore, social capital processes: availability, scalability, visibility and multimediality. The academic system of the country has remained unchanged as it privileges traditional scholarly academic formats; therefore, early career researchers and PhD students from the social sciences only use the different Social Networking Sites (SNS) as a side aid but not as a primary means of communication. Social media is underused as a means of public science communication, even though these platforms offer a lot of advantages for pursuing such issue. Traditional science communication practices translate into the use of Social Networking Sites (SNSs). The most important issue that came out in this report was the fact that social affordances provided by Social Networking (SNSs) are still required to be endorsed by real life meeting to start further collaboration and the fact that English is the preferred language for such issues.

The history of recurrent disasters in Brazil and the State of Santa Catarina foments and influences the public policies of Protection and Civil Defense. Among the actions of the Secretariat of Santa Catarina State for Civil Defense are the prevention and minimization of disasters. The objective of the exploratory, bibliographic and descriptive study is to understand the importance of Information Science in relation to the issuance of alerts in risk management, and especially in relation to the prevention of social and environmental disasters in Civil Protection and Defense: a) Identifies academic studies of the State University of Santa Catarina, Federal University of Santa Catarina and University of South Santa Catarina on the subject of social and environmental disaster prevention in Civil Protection and Defense; b) Analyze the texts through categories of extreme events of the Brazilian Code of Disasters with the use of information technologies; c) Analyze the territorial coverage of short message service and how social networks Facebook, Instagram, Twitter disseminate the socio-environmental alerts issued by the state's official population. The results point to the use of social networks by Santa Catarina's Agricultural Research and Rural Extension and Information Center for Environmental Resources and Hidrometereology of Santa Catarina and by the State Secretariat of Civil Defense of Santa Catarina and approach the population of Santa Catarina with the alerts to social and environmental disasters. The importance of introducing public policies to society so that people are aware of the perception of risk are legally supported.

News diffusion through search engines and other digital platforms offers to the media the opportunity to attain more readers. However, it is necessary to employ technics of the socalled Search Engine Optimization (SEO) in order to have a specific web page appeared on the prominent positions of the search results. This thesis mainly focuses on the SEO applied to cybermedia. Systematized reviews; case studies; participant observation; and semi-structured interviews were used to develop various analyses and formalize a set of methodological proposals and positioning protocols in cybermedia, that is for Google and YouTube, which are, respectively, the first and the second most frequently used search engines at the moment. In addition, this research includes, on the one hand, proposals to develop web visibility rankings in online media with SEO audit tools, and on the other hand, an analysis of the perception of the usefulness of SEO from the point of view of a specific cyber medium (Diario de Sevilla) and from the point of view of different professional profiles linked to SEO. Overall, this research presents a multifaceted edifice consisting of tools, analyses and recommendations on SEO applied to the media in general and to journalism in particular, on the assumption that SEO plays an essential role in helping the finest journalism to fulfil its social mission.

The present titled investigation work: PROFESSIONAL CHARACTERISTICS OF THE EDUCATIONAL ones OF SECONDARY EDUCATION OF SELECTED EDUCATIONAL INSTITUTIONS OF THE NORTH UGEL AREQUIPA 2005 whose used variable was characteristic professional. The investigation is based on opinions of educational in exercise, making reference to the activities, personal situations and the indicators of the survey that pick up several options in this investigation is the following ones: Vocation, personal Features, Domain of contents, Climate group, teaching Style, Self-esteem, Trainings. The work is related with the pedagogic activity of the educational one in activity and when being concluded the investigation work, it is evident and certain that is to these educational ones to who it should return. The objective to take into account is: To determine which the professional characteristics of the educational ones of secondary education of selected Educational Institutions of the north UGEL are Arequipa 2005. The question that is latent and we should respond it is: Which are the professional characteristics of the educational ones of secondary education that influence in the effective acting of the educational work?. is a thesis of descriptive character and, seeking to discover with the observations, do we want to determine which the characteristics of the educational ones are in these secondary education centers. Of the sought determination the outlined hypothesis was: "Since the professional characteristics of the professors are good. It is probable that these present characteristics, once well-known, help to strengthen the professional and personal capacities." The technique employee for the obtaining of the data that allows the achievement of the objective and the verification of the hypothesis was the technique and instrument adapted in function of the variables and indicators. That is the structured interview and like instrument the questionnaire for the professor. The results were: • The vocation to the teaching is condition sine qua non, it cannot be exercised the teacher freely. • The personal features of the personal ones, mainly the character, they are decisive so that an educational one is highly effective. • The domain of the contents of their subjects because it allows to the educational one to have a high professional commitment besides acting naturally and their students' healthy concern. • The educational ones have conscience that the climate positive grupal in the classroom helps to a stimulation and permanent reinforcement, to a personal treatment with the student and this way to assist the interests and necessities. • That the teaching styles have been differentiated, from the traditional pattern of teaching until the model cognoscitivism and constructivism in validity. Taking place in these changes guessed right situations, I eat for example, to assume that the educational one and the students are responsible for the process teaching-learning that professor is not mere transmitter but collaborator of the process, therefore, there is an interaction professor-student. • That the professor's self-esteem impacts positively in the student, helps him to see the life in a cooperative and solidary way. Also, of considering, misleadingly that the family atmosphere affects in the student's yield. • The permanent trainings, besides differentiating the intentions of these, they are usually admitted as necessary and valid for the upgrade in the exercise of the professional work.

In this work it is presented a study about the practices, perceptions and values possessed by researchers at the Facultad de Filosofía y Humanidades (FFyH) of the Universidad Nacional de Córdoba (UNC) in relation to the mode of scientific publishing in open access (OA). This new paradigm of communication, which was supported by the international scientific community, was born with the technological advances that allow editing and electronic distribution of their articles using the Internet and also due to the major economic barriers imposed by the corporation publishers to access this type of specialized information. In order to develop this work four research centers were selected: Centro de Investigaciones y Estudios sobre Cultura y Sociedad (CIECS), Instituto de Antropología de Córdoba (IDACOR) Instituto de Humanidades (IDH) and Centro de Investigaciones de la Facultad de Filosofía y Humanidades (CIFFyH). All of these belong to the FFyH. Through an exploratory study and using the survey online, it was investigated dissemination practices, perception and values that these scientists give to OA publications. It was also studied the factors, difficulties and concerns about the choice of journals where they prefer to publish the result of their investigations. The use of OA journals, institutional repositories and journals portal at UNC as source of information was researched and also the reasons and motives that influence on the choice of model of publications. The use, the reasons and the choice were studied in order to determine the predispositions or resistance the FFyH researchers regarding the publication in OA. The results were analyzed and compared with other national and international studies on the subject of OA. It can be said that this work reached to similar conclusions.

The current research conducted in traditional and digital media in Latin America, evidence that Ecuador, lacks content in terms of the application of the thematic agendas of the media and public opinion that is being generated in the country. In this sense, the present investigation is framed in the analysis of the criteria used by the digital newspaper ecuadorenvivo.com for the selection of the information it disseminates. Information was collected during 5 weeks, using the method of content analysis, applied in fact sheets that collect the most relevant points regarding the journalistic content of the news publications of a medium, in this specific case of digital type. For the analysis, the following variables were considered: origin of the information, nature of the sources and the protagonists, identification of the protagonists of the information, structure of the information and format of the news, treatment of the contents, focus, informational imbalances and the values that are transmitted. In the results of this investigation, the successes and shortcomings of the study medium are reflected, for a later analysis regarding the journalistic practice in Ecuador.

The doctoral research diagnosed insufficient scientific training of university professors in relation to the communication of research results, which limits their professional performance; situation revealed as a scientific problem. The object of research was the permanent training process of the university professor in science communication and, the field of action, the management of this process from the communication of open science (COS) oriented to sustainable development (SD). The objective was the development of a strategy, based on a model of this management, to enhance their professional performance. The main contributions are the proposed model and strategy, which were successfully applied at the Universidad de Oriente, Cuba. The scientific novelty consists in having revealed the integrative logic of the management of the permanent training of the university professor in COS, based on the assessment of the needs for improvement and its planning, in relation to the systematization and professionalization in management of the dissemination and dissemination of investigative results oriented to SD. The social impact lies in having favored the achievement of superior results in the permanent training of the university professor in COS oriented to SD, from the application of the strategy provided, increasing their professional performance.

This research’s goal is to study content curation in the field of journalism, develop an analysis system to evaluate its use and analyse its implementation in digital media. In relation to this: a) a definition of the concept of content curation in journalism is proposed; b) the scope of the concept of journalistic curation is studied, and it is related to the close concept of journalistic documentation; c) research on journalistic curation is situated in the more general context of research on curation; d) a system for evaluating curation in digital media is presented for the first time in the literature; e) this new evaluation tool is tested and validated with a sample of journalistic products, specifically newsletters, in the first systematic study carried out on curation in the media of a country; f) the main characteristics of journalistic products based on curation are established; and g) good journalistic curation practices are identified.

The possible emigration of users of the website to any of the new communication channels is based on easier access to the library's services, as they are offered via tools and applications that are already used by the audience. Moreover, the link between library and users is strengthened, as the audience's needs are totally covered, thus creating a feeling of loyalty to the library. It should also be borne in mind that the large number of such channels gives a wider public access to the library's services in a shorter time, contributing to virality. And in general the institution's visibility and reputation in the web ecosystem are enhanced. As part of the process of constructing the on-line brand of Spanish university libraries, the services they offer can be identified under a unified banner in an environment where the growing use of mobile devices facilitates simultaneous access via various channels. However, this means our objectives both for the web services offered and the development of the on-line brand need to be associated with this identity, while the library in question must avoid becoming lost among all the content offered by competitors. This research is intended to show the need for Spanish university libraries to create an on-line brand, in the light of the possible existence of a linear correlation between the increase in the use of certain web environments (social media, apps and specific tools, which can only be viewed on mobile devices), as indicated by appropriate metrics, and the decrease in the use of the website tool, also measurable in this way. It also aims to compare the influence of tactical objectives such as popularity, activity, social perception, commitment and conversion on the possible increase in the use of these web environments and the possible decrease in the use of the website. This quantitative descriptive research proposes to compile information on the number of Spanish university libraries for which the tactical objectives of popularity, activity, social perception, commitment and conversion are pursued more effectively in the above web environments than via the website, when promoting the visibility of the libraries and their brand identity. We also try to predict, using simple regression analysis, whether the increase in the number of libraries where the use of web environments is growing coincides with an increase in the number of libraries where the use of the website is decreasing. Of the possible combinations between the website and each of the web environments analysed, the variables giving the highest Pearson linear correlation coefficient were the number of libraries where the use of each of the web tools grew and the number of libraries the use of whose website decreased. There was a strong positive correlation as both increased in parallel. Using the tabulated data for both variables, and in order to verify the prediction, in the regression formula: , the variable x, (number of libraries where the number of visits to each of the web environments increased) was replaced by a random value in the range between the minimum and maximum tabulated values for both variables. The process was carried out with two values in order to obtain two pairs of data (x, y), which were used as coordinates, so that results falling on the regression line for these data would confirm the hypothesis of an increase in both variables, as was the case. To verify the validity of the prediction line in the regression equation, the value of the variable x was replaced by its average, giving the average value of the variable y as a result. When these two values were added to the regression line, the point at which they met also fell on the line. Finally the coefficient of determination was measured, with a view to confirming that the variable for the number of libraries where the use of each of the web tools increased accounted for the variable for the number of libraries where the use of the website decreased in almost 100% of cases. One of the conclusions of this research is that it confirms the prediction that a greater increase in the number of Spanish university libraries using REBIUN where the number of accesses or visits to the website between 2004 and 2012 inclusive fell matches a greater increase in the number of Spanish university libraries using REBIUN where the number of visits and downloads using the web environments analysed in the same period rose. The results for Popularity, Influence, Commitment and Conversion were considered neutral, as it was not possible to establish a greater or lesser predominance for these indicators in relation to the web environments analysed compared to the website. However, the result for Activity showed a higher level of influence with the web environments than in the case of the website.

Social Sciences have a relevant importance, because they assist individuals to make sense of the social world and to situate their ideas, fears, interests, values ​​and relationships at the center of the social processes they reflect and configure. However, a diagnosis made in the main doctoral programs of the Pedagogical Sciences in Cuba revealed deficiencies and deficiencies that led to the formulation of the scientific problem of the present investigation: insufficiencies in the process of interpretation of the social reality, in relation to its qualitative and complex nature, which limits the scientific performance of professionals. The object of the research is, therefore, the scientific research process of the Social Sciences and its field of action: the dynamics of information processing in the Social Sciences research process. The main research results are: a model of the dynamics of information processing in social investigations, which becomes an integrative didactic method for such processing, as a theoretical contribution, and a system of methodological procedures for processing information in the social investigations, as a practical contribution. It is revealed as essential regularity, the integrating logic between the understanding of the validity and reliability of social information and the systematization of the synthesis and the concretion of this information, consistent with a qualitative and quantitative processing of it. The pertinence and scientific feasibility of the research results was assessed satisfactorily through a consultation with experts and the corroboration of the partial application of the system of methodological procedures.

The context of the scientific community of researchers belonging to the academic units of Engineering and Medicine of the National University of the Northeast is analyzed, with the purpose of knowing its structure, composition and tradition in relation to the practices and preferences in the process.