Bibliographies thématiques / Advertising agencies – Employees – Fiction

Littérature scientifique sur le sujet « Advertising agencies – Employees – Fiction »

Auteur : Grafiati

Publié le 26 juillet 2024

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Articles de revues sur le sujet "Advertising agencies – Employees – Fiction"

Tunio, Muhammad Nawaz, Muhammad Abdullah, Naveeda K. Katper et Naveed Iqbal Chaudhry. « Impact of Workaholics on Creativity : the mediating role of Negative Mood and moderating role of Supervisor Support ». Sukkur IBA Journal of Management and Business 7, n^o 2 (17 décembre 2020) : 73–92. http://dx.doi.org/10.30537/sijmb.v7i2.578.

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Employees are an asset to their organization. The organizations need to provide the best management and supervisory support to their employees to ensure quality work. The current study is based on the workaholic nature of employees and their creative skills. It focuses on the employees of Advertising Agencies. Such organizations need personnel with creative skills and they should develop an environment for their employees to work in a better way and come up with extraordinary results. This study focuses on the impact of workaholics on the creativity of employees the mediating role of negative mood between workaholics and creativity and the moderating role of supervisor support between the workaholics and negative mood. Data has been collected from different advertising agencies of Islamabad and Rawalpindi, through questionnaires with N=350. Results show that workaholics are creative and it has a positive significant relationship with each other. Negative mood plays a mediating role between these two but supervisor support doesn’t moderate between workaholics and negative mood. This study helps organizations to increase employee creativity by elevating a negative mood by incorporating several techniques in the context of Pakistani advertising agencies.

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Kendrick, Alice, et Jami Fullerton. « Mentors and Minority Advertising Students : A Survey of the 2017 Most Promising Multicultural Student Class ». Journal of Advertising Education 21, n^o 2 (novembre 2017) : 25–32. http://dx.doi.org/10.1177/109804821702100208.

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US advertising agencies have struggled to attract and retain ethnic and racial minority talent for decades, and the absence of professional mentors has been cited as an issue in job satisfaction among minority employees in the advertising industry. University advertising programs are recognized as an important pipeline of prospective minority hires, especially for agencies. This paper examines a group of minority advertising college seniors in terms of whether they currently have a professional mentor, as well as their career preferences and perceptions of advertising industry employment. The role of mentorship for minority advertising students, as well as implications for advertising educators and employers who seek to diversify their advertising organizations, are discussed.

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Majer, Marko. « Leaders' Perspective of Millennial Employees in the Central & ; Eastern European Advertising Industry ». Journal of East European Management Studies 25, n^o 1 (2020) : 142–64. http://dx.doi.org/10.5771/0949-6181-2020-1-142.

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This study focuses on leaders’ perception of their Millennial employees in advertising agencies within Central and Eastern Europe. Millennials are popularly associated with laziness, entitlement and narcissism, which can seemingly manifest in undesired attitudes to work. A qualitative research, based on semi-structured interviews with leaders in advertising agencies provided rich data to confront the perceived stereotypes from their perspective. Young individuals in advertising are predominantly well-informed and ambitious, benefiting from their technological savvy as digital natives. In this self-selected group their work informs the lifestyle, and success seems to be manifested through social media rather than the display of material goods. The study challenges simplified stereotypes and contributes to under-researched segments of Millennials in the advertising industry and CEE.

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Silva, Marcio, et Ligia Simonian. « How advertising and sustainability dialog in Pan-Amazonia : the perspective of advertising professionals in Peru and Brazil ». Journal of Science Communication 15, n^o 05 (17 août 2016) : A01. http://dx.doi.org/10.22323/2.15050201.

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In this article it is investigated the relationship between advertising and sustainability by evaluating the perceptions of employees of advertising agencies in the Pan-Amazon region using pre-defined indicators. Seeking to identify the level of environmental practices adopted by advertising agencies toward the goal of building a sustainable society, it was interviewed advertising professionals about whether they saw themselves as contributing to changing consumer society towards a new society based on economic efficiency, social equality and ecological equilibrium. To answer these questions it was used quantitative survey data complemented by qualitative research using in-depth interviews. Results suggest that, from the point of view of advertising professionals, advertising agencies do not have much interest in contributing to a more sustainable society. Moreover, our research showed how the lack of strong ties within advertising trade associations further contribute to the weakness of efforts aimed at this area.

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Gaur, Shubhra P. « Kindling the Creative Potential ». Vision : The Journal of Business Perspective 20, n^o 4 (décembre 2016) : 290–99. http://dx.doi.org/10.1177/0972262916668712.

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‘There’s a way to do it better—find it’—Thomas Edison In this competitive era, it becomes vital for organizations to be innovative in their businesses and employees of an organization play a crucial role towards this goal. Hence, it becomes pertinent for any organization to encourage employees to come up with creative ideas, strategies and solutions to sustain the business. The context of this study is advertising agencies which fall under the category of creative industry and employ creative people in all critical functions. The study aims to identify the personality traits, behavioural attributes and communication patterns (as perceived and reported by subordinates) which are critical for effective leadership in terms of fostering creative outcomes from subordinates in advertising agencies. It attempts to highlight the role of superiors (bosses) in fostering creativity amongst their subordinates. The study was conducted on employees in leading advertising agencies of India. The methodology used for the research is qualitative. The data were collected in three different stages and the tool used for collecting data was in-depth interviews. Qualitative content analysis was done on the interview protocols. Data interpretation was done using open, axial and selective coding. The findings led to the formulation of a three-factor model for fostering creative outcomes in subordinates, using grounded theory approach.

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Leovaridis, Cristina, et Diana Maria Cismaru. « Characteristics of organizational culture and climate in knowledge-intensive organisations ». Romanian Journal of Communication and Public Relations 16, n^o 2 (26 avril 2016) : 35. http://dx.doi.org/10.21018/rjcpr.2014.2.181.

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<p>The article focuses on organizational culture and climate in knowledge-intensive organizations, aiming to identify the specific values and features of climate for each sector.The sample of organizations included organizations from five sectors: higher education, banking and financial, research and development, IT and marketing-advertising. The qualitative design of research included near 80 in-depth interviews with employees and managers. The results showed that climate was based on various characteristics: human relations and friendship in small marketing-advertising agencies and IT companies, competition in large advertising companies. In the research development sector, the climate was based on achieving goals in the private area of the sector ( in higher education as well), while in the public areat of the sector it was based on freedom and creativity. The climate in the banking sector was very different, being based on discipline and obeying rules. From the point of view of the organizational culture, all the interviewed employees of the advertising, IT and banking sector experienced, inside the company, the presence of certain forms of organizational culture. Only half of the interviewees from the higher education sector admit to the presence of an organizational culture in their institution while in the public funded research-development sector, employees reportedly did not experience visible manifestations of any type of organizational culture.S</p>

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Sheynina, Maryana A. « Key Aspects of Branding Project Management using audience data in a digital environment ». Scientific notes of the Russian academy of entrepreneurship 19, n^o 3 (20 septembre 2020) : 159–74. http://dx.doi.org/10.24182/2073-6258-2020-19-3-159-174.

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The development of digital communication tools and promotion methods has changed the approaches to planning and implementing campaigns on the Internet. Campaigns using audience data are implemented with the par-ticipation of technology platforms and data providers. The author proposes an organizational and economic model for the interaction of all participants in the advertising market when implementing campaigns using audience data. The process of implementing online campaigns requires advertisers and agency employees to have new competencies and a deep understanding of the functions of all participants in the campaign implementation process. The article discusses the transformation of the functions of the advertiser and agencies in the management of advertising activity on the Internet.

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Shagbanova, Khabiba Sadyrovna. « Role of fiction literature in formation of personality of a staff member of the Ministry of Internal Affairs of the Russian Federation ». NB : Административное право и практика администрирования, n^o 1 (janvier 2020) : 31–41. http://dx.doi.org/10.7256/2306-9945.2020.1.33405.

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This article is dedicated to the influence of fiction literary works upon the moral, ethical and intellectual level of staff members, as well as increase of professionalism of the employees of law enforcement. It is noted that increase of professionalism is one of the multifaceted questions requiring integral approach in solution of the tasks of legal, ethical and psychological nature. Improvement of personal qualities of each employee is a determining factor of increasing efficiency and performance of the entire system of law enforcement agencies. It is claimed that personal development is the key to increasing professionalism. The article examines the content of educational aspect of fiction literature and its significant role in formation of personality of staff members of law enforcement agencies, namely moral qualities through a literary character. Analysis is conducted on the main aspects of the heritage of fiction literature as an essential condition for moral upbringing of the staff members, which is reflected in belonging to a noble actions, achievements and heroism of the previous generations. The author develops recommendations for the units on application of artistic means in the process of formation of personality of staff members of the Ministry of Internal Affairs of the Russian Federation.

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Khan, Muhammad Arsalan, Omer Farooq Malik et Asif Shahzad. « Social Undermining and Employee Creativity : The Mediating Role of Interpersonal Distrust and Knowledge Hiding ». Behavioral Sciences 12, n^o 2 (26 janvier 2022) : 25. http://dx.doi.org/10.3390/bs12020025.

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This study aims to examine how social undermining restrains employee creativity. Specifically, an attempt is made to investigate the serial mediating role of interpersonal distrust and knowledge hiding in the relationship between social undermining and employee creativity. This study used purposive sampling to draw 309 employees from the advertising agencies of Pakistan. We used a time-lagged research design to collect the data on the measures at three different points in time. A self-administered questionnaire was used for the collection of data. We followed variance-based structural equation modeling (SEM) to conduct the data analysis in SmartPLS. Our study results indicated a significant negative association between social undermining and employee creativity, while serial mediation analysis showed that interpersonal distrust and knowledge hiding partially mediated the above linkage. This study’s findings contribute to the literature on employee creativity by identifying and testing social undermining as an interpersonal inhibitor factor that impairs employee creativity, and this relationship is serially mediated by interpersonal distrust and knowledge hiding. This study offers valuable insights for the managers of advertising agencies.

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Khan, Muhammad Arsalan, et Omer Farooq Malik. « The Mediating - Moderating Model of Interpersonal Conflict and Knowledge Hiding : Evidence from Advertising Agencies ». Global Regional Review VI, n^o IV (30 décembre 2021) : 40–49. http://dx.doi.org/10.31703/grr.2021(vi-iv).04.

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This research paper aimed to develop a framework to test the mediation of interpersonal distrust between interpersonal conflict and knowledge hiding. This study also intended to test the moderation of organizational-based psychological ownership between interpersonal distrust and knowledge hiding linkage. A two-wave design was utilized in this study for data collection with a one-month time interval between both waves. Using purposive sampling, 341 employees were drawn from advertising agencies located in Pakistan. Aself-reported survey was used for the collection of data. Results from variance-based structural equation modeling demonstrated that interpersonal conflict is directly as well as indirectly related to knowledge hiding through interpersonal distrust. Moreover, moderation analysis revealed that organizational-based psychological ownership buffers the influence of interpersonal distrust on knowledge hiding behavior. The present study uncovered the mediation of interpersonal distrust and examined the moderation of organizational-based psychological ownership between interpersonal distrust and knowledge hiding.

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Livres sur le sujet "Advertising agencies – Employees – Fiction"

Grant, K. C. Venom : A novel. American Fork, Utah : Covenant Communications, 2012.

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Lang, Adèle. Confessions of a sociopathic social climber : The Katya Livingston chronicles. New York : St. Martin's Press, 1998.

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Lang, Adèle. Confessions of a sociopathic social climber : The Katya Livingston chronicles. New York : St. Martin's Press, 1998.

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Julie, Wright. Cross my heart : A novel. American Fork, Utah : Covenant Communications, 2010.

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Ferris, Joshua. Then we came to the end. Oxford : ISIS, 2008.

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Ducas, Marie-Claude. Jacques Bouchard : Le créateur de la publicité québécoise. Montréal : Québec Amérique, 2014.

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Pelletier, Jean François. Journal de la vie cachée. Montréal : Éditions Lescop, 2002.

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Ekayananes, Naheem. 7 days in advertising : The brick house chronicles. Pannipitiya : Stamford Lake, 2009.

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Ekayananes, Naheem. 7 days in advertising : The brick house chronicles. Pannipitiya : Stamford Lake, 2009.

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Ekayananes, Naheem. 7 days in advertising : The brick house chronicles. Pannipitiya : Stamford Lake, 2009.

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Chapitres de livres sur le sujet "Advertising agencies – Employees – Fiction"

Moraru, Mădălina, et Romina Surugiu. « Hybrid Work Organisation and Well-Being Strategies in Advertising Agencies During the COVID-19 Pandemic ». Dans Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments, 146–61. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-7353-5.ch010.

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The chapter focuses on how advertising agencies organised hybrid work and developed well-being strategies for employees during the pandemic timespan (2020-2022) in Romania. It starts with an overview of academic perspective on hybrid work organization in companies. Then it unfolds the issue of well-being and the features of work in advertising agencies (flexibility, creativity, innovation). The chapter also presents several transformations brought by the COVID-19 pandemic to work organization in Romania. The second part analyzes the findings of 14 semi-structured interviews with advertising professionals from Romania. The findings show that some companies started the process of adaptation to hybrid work before the pandemic, while others implemented strategies for remote work during the lockdown. Online and hybrid work generated work-life imbalance because of the blurring lines between personal and professional space and time. Companies' management focused on rapid solutions for improving internal communication and for increasing adaptation to online/hybrid work.

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Dorin, Spoaller F. « Online Facial Symmetry and Achieving Success in a Digital Entrepreneurship World ». Dans Advances in Business Strategy and Competitive Advantage, 245–57. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0953-0.ch012.

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The second most used page on a newly found website from which a client might buy an item is the ABOUT US page. Using real images of real employees has an overall positive effect on the outcome of that visit. However, it is not always as simple as that. Subtle differences in the content of the pictures may have more of an impact than previously thought. Online advertising has long been considered as a media where creativity is not needed, with the advertising agencies focusing on a few basic rules for displaying ads: call to action, numbers, colors, human figures or symbols and so on. The results are analyzed only on their conversion rate value, this being one of the main reasons why online advertising is being regarded as the future of advertising worldwide. This study is focusing on the Click Through Rate (CTR) impact of different ads using different Facial Symmetry Indices (FSI) on the human figures used. The hypothesis proposed is that a person with a higher FSI, noticeable only at a subconscious level, will generate more clicks on an online ad.

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Messinger, Adam M. « How Can we Improve Nongovernmental Responses ? » Dans LGBTQ Intimate Partner Violence. University of California Press, 2017. http://dx.doi.org/10.1525/california/9780520286054.003.0005.

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Chapters 5 and 6 shine a spotlight on the help-giving resources (HGRs) used by LGBTQ IPV victims, which can provide much-needed assistance in coping with and escaping abuse. This chapter focuses in particular on those HGRs that are not exclusively employees of or departments within governments: friends, family, neighbors, religious organizations, support groups, mental and medical healthcare providers, and IPV victim organizations (such as telephone hotlines, shelters, and multiservice IPV agencies). This chapter examines which of these HGR types are most likely to be sought out for help by LGBTQ IPV victims, as well as how helpful they are perceived to be. From there, the chapter delves into detailed research on each nongovernmental HGR type, highlighting both successes and challenges resulting from serving LGBTQ IPV victims. Recurring themes include the potential damage inflicted on victims by HGRs that do not show respect for victimization experiences and LGBTQ identities, as well as the consequences of asking LGBTQ victims to utilize resources originally designed for HC IPV victims (with service advertising, victim screening, service content, provider training, and victim referrals at times erroneously treating IPV as a one-size-fits-all phenomenon). The chapter concludes with implications for future policy, practice, and research.

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Actes de conférences sur le sujet "Advertising agencies – Employees – Fiction"

Robinson Beachboard, Martine. « How Small Advertising Agencies Brand Themselves on the Web : A Pilot Study ». Dans InSITE 2016 : Informing Science + IT Education Conferences : Lithuania. Informing Science Institute, 2016. http://dx.doi.org/10.28945/3498.

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Marketing communication agencies are in the business of branding other companies. In the current media landscape, ad agencies need to demonstrate their communication expertise through the Internet including their homepages. This pilot study collected data and user impressions on the websites of 42 randomly selected small advertising agencies. Companies with 10 or fewer employees were of specific interest because of the limited resources they bring to the competitive process. We used content analysis to compare the studied sites with validated criteria for quality websites in seven categories. These areas addressed design, navigation, technology, functionality and content. The content areas concerned reputation, relationship-building opportunities and distinctive branding features. Researchers found mixed results concerning the key branding elements of clarity, competence and credibility, distinctive personality, and demonstrations of expertise. There seems to be room for small ad agencies to improve the way they brand themselves through their websites. The conference presentation shares preliminary findings on how well agencies did at validating their credentials, building relationships, and communicating clearly. Recommendations are offered.

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Malyuga, Elena N., et Anna A. Khaperstkova. « GENDERED COMMUNICATION AND MANIPULATION : A COMPARATIVE ANALYSIS OF FEMALE SPEECH IN THE ADVERTISING INDUSTRY ». Dans 10th SWS International Scientific Conferences on ART and HUMANITIES - ISCAH 2023. SGEM WORLD SCIENCE, 2023. http://dx.doi.org/10.35603/sws.iscah.2023/s15.13.

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This study aims to identify and assess the manipulative potential of language used in corporate culture through an analysis of female employees' speech in Canadian and British advertising agencies. By addressing this research gap, the study seeks to answer the question of how gender influences the use of manipulative strategies in advertising. To investigate this question, the study employs a comparative research design, complemented by a qualitative analysis of the findings. The research material includes business speeches, presentations, interviews, and articles featuring narratives produced by female respondents working in Canadian and British advertising agencies. The findings suggest that women use emotional and persuasive language to appeal to clients and create a positive attitude towards advertised products. Study results outline specific linguistic differences between Canadian and British female advertising professionals in terms of their use of manipulative language strategies.

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Moreeva, Elena, et Julia Shestun. « "COMMUNICATION MANAGEMENT" FOR EMPLOYEES OF PRESS-SERVICES OF STATE AND MUNICIPAL AUTHORITIES (CASE STUDY OF DISTANCE LEARNING ORGANIZATIONS) ». Dans eLSE 2018. ADL Romania, 2018. http://dx.doi.org/10.12753/2066-026x-18-060.

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The article describes the experience of distance learning of specialists of the press-services of government bodies. Distance course "communication management" is aimed at training of press for the under-secretaries of state and municipal authorities, departments, agencies, district administrations and other structures. Despite the fact that professional activity in the field of public relations (including public sector) provides Federal State educational standard of higher education with respect to the "Advertising and public relations", for many practitioners in this area the most relevant is short-term (up to 6 months) program for retraining and improvement of professional skill. In this connection, it became necessary to develop such a course. This article provides review of the implementation of course "Communication management" for employees of press services of state and municipal authorities. Training program, technical means, methodical and didactic technologies and techniques, indicators of satisfaction of trainees according to program results, self-assessment of effectiveness course by instructors and organizers of learning are considered. The experience of the implementation of the distance course "Communication Management" made it possible to analyze the strengths and weaknesses in the training of press officers of state authorities, revise and update its content, improve the technical and technological part, improve the learning process as a whole.

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Rapports d'organisations sur le sujet "Advertising agencies – Employees – Fiction"

Vaskivskyj, Yurij. STATE AND PROSPECTS OF THE DEVELOPMENT OF RUSSIAN-UKRAINIAN WAR : PERSONNEL ASPECT. Ivan Franko National University of Lviv, mars 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12144.

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The article analyzes the state of development of Ukrainian advertising in the conditions of the Russian-Ukrainian war. Studying the work of Ukrainian advertising agencies during the war is a unique experience of Ukrainian specialists during the war. The article emphasizes that Ukrainian advertising agencies have become an example for global corporations with their resilience and courage. The study of the place of Ukrainian advertising agencies in the world system made it possible to state that the domestic industry is developing in step with the world one. This was facilitated by the fact that Ukrainians quickly adapt to modern technologies and catch global trends. In some areas of advertising, Ukrainian agencies are one step ahead of European and American ones. Communication with Ukrainian heads of advertising campaigns, marketers and target specialists, who were directly involved in the “rescue” of companies at the beginning of the war, made it possible to find out how the business development strategy changed, what tactical solutions they used at the beginning of the war, and how they optimized the work of the team. The results of the research give grounds for asserting that in the conditions of the Russian-Ukrainian war, many brands have developed new rules for content and communication in social networks. The content strategy of brands needs maximum adaptation to new realities. The traditional division of content into branded, selling, fan and interactive content is losing its relevance. This market niche is occupied by social, supportive and useful content. In particular, as an example of social brand content, we can name: the national position of an advertising agency, support of the Armed Forces of Ukraine, assistance to consumers, new adapted services, HR information about agency support, assistance to temporarily displaced persons, volunteering. Ukrainian advertising agencies were able to quickly adapt to the conditions of the war, entered international markets, took care of their employees and continue their work. Keywords: advertising, agencies, Russian-Ukrainian war, social networks, work with clients, personnel problems.

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