Littérature scientifique sur le sujet « ADVERTISEMENT STYLE »
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Articles de revues sur le sujet "ADVERTISEMENT STYLE"
1
Ginting, Sinta P. Amelia, Rahmadsyah Rangkuti et Muhammad Yusuf. « Function of The Language Style Used in Women Commercial Product Advertisements : A Stylistic Analysis of Language ». Rainbow : Journal of Literature, Linguistics and Cultural Studies 9, no 2 (29 octobre 2020) : 187–95. http://dx.doi.org/10.15294/rainbow.v9i2.39987.
Texte intégralRésumé :
The objectives of this research are to find out the types of the language style used in selected Woman Commercial Product Advertisement and to explain the function of language style in selected Woman Commercial Product Advertisement. The concept of stylistic is analyzed by using William Wells’s theory which discussed about language style. A qualitative research method is used in analyzing this research. The result of this research shows that some types of language style are found in the data. From 10 advertisements analyzed, the researcher found 4 hard cell styles, 3 soft cell styles, 2 slice of life styles, and 1 demonstration style. Hard cell style mostly appears in women product’s advertisements because the advertiser mostly used a rational informational message that is designed to touch the mind and to create a response based on logic.
2
May Adelia Pramesti et Eko Cahyo Prawoto. « STILISTIKA PADA IKLAN PRODUK KECANTIKAN DI YOUTUBE ». Buana Bastra 7, no 2 (20 novembre 2020) : 62–68. http://dx.doi.org/10.36456/bastra.vol7.no1.a3274.
Texte intégralRésumé :
Youtube is one of the facilities of information on social media to air an advertisement. Youtube is visited by many people, especially teenagers. Many advertisements are aired on youtube, one of them is a beauty product advertisement. Beauty products are in high demand by Indonesian women, especially teenagers, because basically women always want to look beautiful. The use of language styles and impressions that we can catch on the beauty products advertisement is one of the things that influences consumers to be interested in buying it. The basis of this research begins with linguistics, namely stylistics. The purpose of this research is to describe more deeply, adequately, and comprehensively about climax language style, hyperbole language style, metaphorical language style and image on beauty products advertisements on youtube. The theory used in this research is stylistic theory. The method used in this research is qualitative method. Data collection techniques using documentation and observation. The data analysis technique used is descriptive data analysis techniques (processing, analyzing, and interpreting data). The results of the research found on the beauty products advertisement on youtube, amounting to 60 products include climax language style, hyperbole language style, metaphorical language style, and imagery (vision and touch). Conclusions and suggestions are given so that this research is useful for other researchers, advertisers, and the society.
3
Abdillah, Dicky, Yunita Nugraheni et Budi Tri Santosa. « ANALYSIS OF DICTION AND LANGUAGE STYLE OF COMMERCIAL ADVERTISEMENT IN THE JAKARTA POST ». Premise : Journal of English Education 11, no 1 (28 février 2022) : 1. http://dx.doi.org/10.24127/pj.v11i1.3553.
Texte intégralRésumé :
This study aims to describe the diction and language style in the commercial advertisement of The Jakarta Post newspaper. This type of research is descriptive qualitative research. The data source used in this study is The Jakarta Post, published in October 2019. The data in this study are in the form of words, phrases, clauses, sentences, and expressions in the form of narrative that meet the classification of language style, diction, and advertisement style. Based on the analysis of 19 data, 11 data on Soft Style and 8 Hard Style advertisement styles were found, along with 13 data on connotation diction and 6 data on denotation diction. Meanwhile, 6 data on hyperbole language styles, five alliteration language styles, four metaphorical language styles, two personification language styles, and one each for assonance and metonym language style were found. In addition, the function of the language style is also found, namely 8 data functions to persuade the reader, 5 data functions to create a certain mood, 3 data functions to make the writer’s idea clearer, 2 data functions for the artistic effect of the idea being offered by the writer, and 1 data that serves to increase the reader’s taste. Interestingly, hyperbole is the favorite language style found in the 12 commercial advertisements in The Jakarta Post was published in October 2019, and its function is to persuade the readers.
4
Hesti, Hesti, Muhammad Rapi Tang et Andi Agussalim Aj. « Functions of Rhetoric and Figurative Language in Instagram Social Media Skin Care Ads ». Journal of Asian Multicultural Research for Social Sciences Study 3, no 2 (31 mai 2022) : 44–48. http://dx.doi.org/10.47616/jamrsss.v3i2.282.
Texte intégralRésumé :
Instagram is one of the means of information on social media to display an advertisement in the form of images or videos. Instagram is visited by many people, especially teenagers. Many advertisements are displayed on Instagram, one of which is an advertisement for skin care products. Skin care products are in great demand by Indonesian women, especially teenagers, because basically women always want to look beautiful and glowing. The use of language style and the impression that we can catch on skin care product advertisements is one of the things that influence consumers to be interested in buying them. The basis of this research begins with linguistics, namely stylistics. This study aims to examine more deeply, adequately, and comprehensively about alliteration style, hyperbole style, metaphorical style, personification style and function of language style in skin care advertisements on Instagram. The theory used in this research is stylistic theory. The method used in this research is qualitative method. Data collection techniques using documentation, reading and recording. The data analysis technique used is descriptive data analysis technique (processing, analyzing, and interpreting data). The results of the research found in Instagram social media skin care advertisements found that there were forms of rhetorical language styles including alliteration, assonance, asidenton, polysidenton, eroticism and hyperbole. In addition, figurative language styles were also found including simile, personification, synecdoche, and metonymy. The language style function found aims to explain, strengthen and bring life to inanimate objects in Instagram social media skin care advertisements.
5
Dennaya, Irene Anggita, et Barli Bram. « LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE ». JOALL (Journal of Applied Linguistics and Literature) 6, no 2 (14 août 2021) : 277–89. http://dx.doi.org/10.33369/joall.v6i2.14549.
Texte intégralRésumé :
In advertising, one of the purposes of communication is to offer a particular product. Advertisements display the advantages, features, and values of the products. This paper aimed to analyse the language styles used in online Vogue Magazine fashion advertisements. The data were collected by selecting ten advertisements collected from Vogue Magazine’s compilation entitled “The Fall 2020 Trends Vogue Edition Editors are Shopping This Season” published on 18 September 2020. The researchers employed mixed methods to analyse the language styles used in the fashion advertisements based on nine types of language styles proposed by Wells, Burnett, and Moriarty (1995). The results showed that there were three language styles found from ten online fashion advertisements in Vogue Magazine advertisements, namely the hard sell style (three times), soft sell style (three times), and mixed style or the combination of the hard sell and soft sell styles (four times). Each advertisement style has its specific features and functions in fashion promotion.
6
Gita, Intan Swasti, et Ana Ana Rosmiati. « Parodi Pada Iklan Televisi Axis Serial Iritology Melalui Pendekatan Format, Struktur, Gaya Dan Teknik Iklan ». CITRAWIRA : Journal of Advertising and Visual Communication 2, no 1 (12 juin 2021) : 01–22. http://dx.doi.org/10.33153/citrawira.v2i1.3658.
Texte intégralRésumé :
Axis advertisement is an advertisement that uses a parody approach using cultural references and community habits, one of which is the Axis Serial Iritology advertisement. The issue in this study is about parody on Axis Serial Iritology television advertisement through format, structure, style, and advertising techniques with the aim of describing parody on Axis Serial Iritology television advertisements through advertising approach. The research method used is descriptive qualitative to analyze this advertisement based on the format, structure, style, and technique of advertising according to Vilanilam and Varghese. Advertising approach using problem-solution format, a slice of life, burlesque, and testimonial format is used in the Axis serial Iritology ad. The advertising structures used are vignette, comparison, and continue series, whereas the ad style used is dominantly comedy, however, there are some scenes that are inserted in fantasy style. The technique used in the Axis Iritology advertisement uses the touch of animation and special effects in the middle and end of the ad. Parody in advertisements can be the main attraction in presenting an ad.
7
Juliyanti, Ade Indah, et Tiarma Ika Yuliana. « Language Styles in Advertisement : National Geographic Cover Planet or Plastic ? » JEdu : Journal of English Education 2, no 2 (31 juillet 2022) : 138–45. http://dx.doi.org/10.30998/jedu.v2i2.6711.
Texte intégralRésumé :
Language has the power to influence people and their behavior in many instances, one of which is in the field of advertising. Magazine advertisements are not simply constructed but they are carefully made with many considerations. One of the considerations is that they have the intention to attract readers to buy any products advertised. Magazines in many instances employ more than one language style to produce a splendid advertisement. Magazines have their own way to manifest their ideas to promote a product. Language styles of advertising in magazines play an important role to attract the reader's attention. The purpose of this study is to identify the language styles of advertising employed in National Geographic Magazine and to explore how the delivery of meaning is set to the readers through the language styles of advertisement employed. This study utilizes qualitative descriptive methods and focuses on the theory of Pop. The data were taken from National Geographic Cover: Planet or Plastic? Issue. The results of this study showed that the advertisements in National Geographic Magazine used four language styles: morphological, syntactical, rhetorical, and slogan style. Among these four, the rhetoric style was the most used in this National Geographic Cover
8
Saputri, Yuli Elyanur, Jumat Barus et Hayatul Muna. « Language Styles Used in English Commercial Product and Educational Advertisements on Internet ». ITQAN : Jurnal Ilmu-Ilmu Kependidikan 13, no 1 (30 juin 2021) : 15–40. http://dx.doi.org/10.47766/itqan.v13i1.451.
Texte intégralRésumé :
This research aims to analyze the kinds of language styles used in English Commercial Products and Educational Advertisements on the internet. This research used a qualitative descriptive technique by collecting fifteen English Commercial Products and five Educational Advertisements from the internet and using them as documentation. Data analysis techniques used are data condensation, data display, and drawing conclusion/verification. As the results of this research, the researcher found six language styles used in commercial product advertisements: spokesperson, problem solution, demonstration, a slice of life, comparison, and combination of problem solution and comparison style; and three language styles used in the educational advertisement: hard sell, soft sell, and straightforward style.
9
Huang, Hsieh-Hong, Jian-Wei Lin et Xin Chun Li. « The Influence of Mobile Video Advertisement Context and Consumers’ Learning Style on Advertising Effects ». Mobile Information Systems 2022 (19 octobre 2022) : 1–9. http://dx.doi.org/10.1155/2022/1814970.
Texte intégralRésumé :
Consumers’ learning styles influence their attitudes toward advertisements and, in turn, their purchase intention. In particular, learning styles differ in terms of visual attention when viewing static objects. However, despite the increasing popularity of mobile video advertisements, few studies have used visual attention to observe consumer cognition and purchase intention. Additionally, there is a research gap regarding the influence of the context of mobile video advertisements on purchase intentions. Based on learning style theory, this study used an eye tracker to observe and record subjects’ eye movements while watching advertisements to explore whether their visual attention modulates purchase intentions because of individual learning styles. Moreover, the study investigated whether consumers possessed global or sequential learning styles in the context of mobile video advertisements. A quasiexperimental factorial 2 (mobile video advertisement: contextual/noncontextual) × 2 (learning style: sequential/global) study was conducted in Taiwan, and 32 valid subjects were recruited. We used eye tracking and questionnaire methods to gather data. The research variables were analyzed to understand their interactions and operational definitions. We found that consumers with different learning styles have varying visual attention to different mobile video advertisement contexts and different levels of purchase intentions. The results of this study can be used as a reference for future studies on mobile video marketing, learning styles, and advertising contexts. Additionally, it can be useful for advertisers when designing advertisements that enhance consumers’ purchase intentions.
10
Puspa Priani, Dewa Ayu Made Nadya, A. A. Sagung Shanti Sari Dewi et I. Gede Budiasa. « Language Style in the Advertisements Broadcast in Cassanova Bali Radio ». Humanis 23, no 2 (11 juin 2019) : 90. http://dx.doi.org/10.24843/jh.2019.v23.i02.p02.
Texte intégralRésumé :
The study entitled Language Style in the Advertisements Broadcast in Cassanova Bali Radio are aimed to identify the types of language styles used and to analyze the linguistic features that are applied in Cassanova Bali radio advertisements. The data of this study was taken from six advertisement scripts on Cassanova Bali radio that broadcast from August 1st until August 30th 2017. These data were collected by using documentation method and analyzed by using qualitative method based on the theory proposed by Holmes (1992) and Grey (2008). After analyzing the data, vernacular language is the most common language style used by Cassanova Bali radio and found in five advertisements (17 sentences), meanwhile the standard language is rarely used by Cassanova Bali radio and only found in one advertisement (3 sentences). It was also found that Cassanova Bali radio used five linguistic features to attract more consumers and the most common feature is familiar language (24 words), followed by use of imperative (15 words), hyperbole (6 words), repetition (3 words) and simple vocabulary (3 words).
Thèses sur le sujet "ADVERTISEMENT STYLE"
1
Belin, Kirsten, et Yi Hsin Wang. « Job Adverts á la 2010 : A study of content, style, recommendations and students thoughts and perceptions ». Thesis, Örebro universitet, Akademin för humaniora, utbildning och samhällsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-12149.
Texte intégralRésumé :
This thesis is a study of Swedish job adverts published on recruitment websites. The thesis has a qualitative approach and is including three parts. The first part is an analysis of 50 job advert to create an understanding for what a job advert looks like today, 2010. This part study resulted in a prototype of a typical Swedish job advert published on recruitment web-sites 2010. The second part is a literature study in order to find out what the recommenda-tions from experts for writing job adverts are at present. This step generated a list of 21 kinds of advice that the experts recommend that one should think of when writing a job advert. The last part consists of group interviews with Swedish speaking business admini-stration students about their thoughts and perceptions of content in job adverts. The result shows that the respondents preferred job adverts that were branded (informed the applicant of the employer). They thought that the job adverts were very stereotype and written in a cliché language. And they also preferred job adverts that contained information about what employer could offer an employee apart from the job itself (in non financial terms). It was also clear that the students were reading in and interpreting a lot meaning behind the words. As an overall conclusion the study suggests that there is food for thought when it comes to how job adverts are being written in Sweden in 2010 and that the field of effec-tiveness of job adverts is in serious need of more research.
2
Böserová, Jana. « Body Image v marketingu ». Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-77796.
Texte intégralRésumé :
The Master's Thesis deals with the marketing research of the body image meaning in female and male life style magazines chosen. The main aim is to analyze the advertisement using the quantitative content analysis and to identify the most common elements presented, furthermore to analyse these elements based on the data obtained and to find out the difference of human body presented when female and male are the target groups. The secondary aim is defined as to prepare this analysis for the front-page of magazines chosen as well. The thesis is divided to several parts. The first part deals with the basic theoretical background of marketing communication focused on daily press, next section concentrates on the body image issue and self body feeling. The nature of practical section is the content analysis evaluation, summary of data obtained and drawing a conclusion together with marketing suggestion.
3
Bäckelie, Anna. « Leadership Style and Readiness Requirement in Job Advertisements : Exploring gender differences in wording appeal within technological corporate culture ». Thesis, Uppsala universitet, Institutionen för psykologi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-353990.
Texte intégralRésumé :
Organizational leadership is predominantly male, even after decades of effort to even out this gap. The gender gap in corporal leadership was here assessed by investigating the possible effect of job advertisement configuration. Requesting a democratic or autocratic leadership style and high or low level of readiness for the leadership position in job advertisements was hypothesized to affect their appreciated appeal differently depending on the reader’s gender. A democratic leadership style and a low level of readiness requirement was thought to appeal more to women. Additionally, an effect of nearness to a manager of the same sex on the appreciated likelihood of applying for a leadership position was investigated, in line with the theory of same-sex role models. Seventy-nine male and seventy-seven female employees from a technical department within a global industrial company were included in the study where they rated manipulated company job advertisements’ appeal and filled out a survey. The results revealed no gender difference in the employees’ appeal ratings depending on the two variables. No difference in likelihood of applying for a leadership position was found, regardless of same-sex managerial nearness. The unique characteristics of the sample used induces a discussion of when advertisement wording matters and matters not.
4
Ticianel, Margarete Aparecida. « Diferentes imagens de enunciatário em anúncios de lingerie ». Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/8/8139/tde-26052008-145702/.
Texte intégralRésumé :
Adotando a perspectiva da teoria Semiótica, desenvolvida por A.J.Greimas e seus colaboradores, e a Análise do Discurso (AD), apresentada por Dominique Maingueneau, ambas de linha francesa, esta pesquisa tem como objetivo descrever a imagem do enunciatário (páthos) do gênero anúncio publicitário de lingerie. Temos por objetivo descrever os mecanismos de construção de sentido que resultam no feixe de expectativas, ideais e aspirações representadas pelo leitor: público-alvo dos anúncios. Ao trabalharmos com publicidade, devemos ter em mente que é ela é uma esfera de circulação que visa persuadir, ao associar o produto que vende a um corpo em movimento. A publicidade, ao construir um modo particular de presença no mundo, possui um estilo próprio de vida, e encontra-se inserida em uma formação ideológica, cultural e social determinada. E aliadas às transformações sociais pelas quais o gênero contemplado tem evoluído ao longo do tempo, em conformidade com os avanços e transformações de seu público-alvo, procuraremos entender, dessa forma, como e por que a imagem do enunciatário é marcada historicamente no discurso. A publicidade busca \"encarnar\", pela enunciação, o enunciatário que ela evoca, ou seja, ela o torna sensível e perceptível no texto. Reconstruiremos, assim, as diferentes imagens do enunciatário dos anúncios de lingerie, aos quais consideraremos como um desdobramento do sujeito da enunciação. Nesta pesquisa, partimos da idéia de que o enunciatário produz o texto com o enunciador, pois, na produção textual, o enunciador faz o seu texto sob o simulacro do seu enunciatário; o que resulta nas diferentes escolhas enunciativas. Respaldados por esta idéia, poderemos afirmar que o sujeito da enunciação é constituído pelo enunciador (eu / autor) e pelo enunciatário (tu / leitor). Dentro do discurso publicitário, analisaremos, especificamente, o gênero anúncio publicitário de lingerie. A escolha desse gênero deve-se à grande influência que ele exerce nas relações intersubjetivas. De uma grande totalidade, anúncio publicitário de lingerie, depreenderemos quatro totalidades, ao que remeteremos a quatro pólos com especificidades e recorrências características: A; B; NÃO-A; NÃO-B. E dessa forma, nos será possível traçar um modo de presença particular das diferentes imagens de enunciatários do gênero em pauta. Os modos de presença das quatro totalidades analisadas serão depreendidos a partir dos tipos de valorização que cada anúncio investe na apresentação de seu objeto. Trata-se, por exemplo, de valores de prazer sexual, de prazer estético, de valores estésicos ou utilitários. O objeto anunciado não é apresentado apenas como desejável em si mesmo, ou seja, ele não é o termo final de um programa de busca orientado para o puro e simples consumo dos bens oferecidos. Ele é também um meio, uma competência, para que seja alcançado o objeto de valor desejado. A valorização dos anúncios e dos produtos anunciados passa pela encenação e pelo simulacro de determinados tipos de relações que se procuram estabelecer com o público, com o consumidor, ou seja, com o enunciatário. De modo mais específico, são os mecanismos de significação e produção de sentido dessas relações que gostaríamos de analisar nesta dissertação.Considering the perspective not only of the Semiotics theory developed by A. J. Greimas and his collaborators but also of the Discourse Analysis (DA) shown by Dominique Maingueneau, both related to the French studies, this work has the aim at describing the image of the enunciatee (páthos) of the textual genre lingerie advertisement. The objective is to examine and describe the meaning effects mechanisms that emerge from the text/discourse that result in certain expectations, ideals and aspirations represented by the reader: target public of lingerie advertising. It is considered that publicity belongs to a circulation sphere that tends to persuade by associating the product to be announced (sold) to a \"body\" in movement: this should be kept in mind when an analysis is performed. Therefore, the publicity, by constructing a particular way of presence in the world, has an own style of life, and, in this way, is engaged in a determined ideological, cultural and social formation. Taking into consideration the social evolution in which the genre lingerie advertisement has involved and, in conformity with the advances and transformations of the target public, the analysis is to understand how and why the image of the enunciatee is marked diachronically and historically in the discourse. By means of enunciation, the publicity seeks to \"incarnate\" the enunciatee that evokes, making such enunciatee sensible and perceptible in the text. In this way, the purpose is to reconstruct the different images of the enunciatee in the lingerie advertisements, because the enunciatees are taken as an extension of the subject of the enunciation. Therefore, it is considered that the enunciatee produces the text together with the enunciator since, in the textual production, the latter produces his text under the simulacrum of the former, generating, in this way, different choices of enunciation. Based on this idea, it can be affirmed that the subject of enunciation is constructed by the enunciator (I / author) and by the enunciatee (you / reader). Specifically, it is analyzed, of the publicity discourse, the textual genre lingerie advertisement. The choice for this genre was taken due to the great influence it performs when an inter-subjectivity relation is involved. From the great totality lingerie advertisements, four totalities are captured that resulted in four poles with inherent peculiarities and specific recurrences: A; B; NON-A; NON-B. In this way, it is possible to trace a particular way of presence of the distinct enunciatees images in this textual genre. The way of presence of the four analyzed totalities can be observed considering two types of valuation that each advertisement invests in the object presentation. It is regarded, for example, the valuation of the sexual, esthetic or utilitarian pleasure. The announced object is not presented simply as desirable itself. In other words, the offered object is not the final term of the search program orientated for the pure and simple consumption: the object is also a way, a competence for the desired object can be achieved. The valuation of the advertisements and announced products circulates through simulation and simulacrum of determined types of relations that are sought to established with the public consumer: the enunciatee. In a more specific way, the references are to the production and meaning mechanisms of these relations that are intended to analyze in this work.
5
Oden, Alper. « The Transformative Role Of Representational Media Within The Context Of Contemporary Housing : The Gated Enclaves Of Ankara And Consumer Culture ». Master's thesis, METU, 2004. http://etd.lib.metu.edu.tr/upload/12605622/index.pdf.
Texte intégralRésumé :
The Post-Fordist structure has aroused as a response to the stable/rigid configuration of Fordism that caused a bottleneck within capitalist organization since the mid 1970s. This period is also labeled as flexible accumulation that is based on the least circulation period of capital and as a result turnover time of the consumption objects. Here, consumption becomes a cultural activity besides its role of meeting material necessities and calls for a form of culture, in which the symbolic value of any object is of significance more than its use-value.
Within this frame, the study selected a new form of contemporary housing provision as an exemplification areathe gated enclaves that represent a form of investment for the legitimization of values projected by the consumer culture. They are especially located at the new urban development areas, shared by high income level owners
surrounded by exclusionary devices like
walls, fences and private security mechanisms, and provide additional privatized services. This study aims at studying the modes of marketing strategies of these newly emerging housing provisions in Ankara that all are constructed around the theme of &ldquo
a distinct life style&rdquo
through their representational media. Therefore the study will investigate how the idea of distinctness is made public and by means of spatial analyses, how and to what extent the assertion of distinctness is achieved or constituted a genuine position within the academic or professional architectural culture will be investigated while such concepts as &ldquo
homogenization&rdquo
and &ldquo
distinctness&rdquo
will be also in agenda.
6
Yamoah, Daniel Awusi. « A study of the content, type, style and extent of food and beverage advertising in South Africa : Investigating four free-to-air television channels (SABC 1–3 and eTV) ». University of Western Cape, 2019. http://hdl.handle.net/11394/7666.
Texte intégralRésumé :
Master of Public Health - MPHTelevision (TV), a powerful medium used by industry for marketing, increases the popularity of certain food products and beverages. Through a range of techniques, this is done to persuade adults and children to buy these commodities, most of which are detrimental to human health. For instance, they are high in simple sugars, fructose corn syrup and refined carbohydrates; engineered to contain artificial ingredients; high in macronutrients, low in micronutrients and dietary fibre, and require less time and energy to digest. Thereby, predisposing individuals who over-consume these foods to overweight, obesity and non-communicable diseases (NCD). These health conditions have been implicated in the burden of disease in South Africa. As such, we must monitor and evaluate the advertisement of these commodities on free-to-air TV channels in the country to generate audit information
7
Robinson, Neil. « Alcohol Restraint Television Advertisements Targeted At Adolescents : A Three-way Comparison Of Reinforcement Styles On Attitude To The Advertisement, Attitude To The Cause And Attitude To The Act ». Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2003. https://ro.ecu.edu.au/theses/1501.
Texte intégralRésumé :
Adolescent binge-drinking is an area of great concern in Australia as it is with many other developed countries around the world. Every year in Australia, Commonwealth and State health authorities invest considerable resources into trying to address this issue and the results have been described as being at best, mixed. Health promotion initiatives such as school programmes, media promotion and health programmes coupled w1th restrictions on supply of alcohol are all used to try and curb the incidence of adolescent binge drinking. In recent years television advertising has specifically been used to try and curb the incidence of adolescent binge-drinking behaviour. The aim of this study was to look more closely at the likely effectiveness of those advertising executions that are now commonly used to influence adolescents' attitudes and behaviours toward alcohol. To this end, three advertising executions were presented to 720 Perth school students who were mostly aged between 14-15 years old. The three advertising executions differed in that one was of a positive appeal execution type, one was of a negative advertising execution type, and the other was of a 'combination' negative/positive advertising execution type. After a review of the literature the expectation was that the combination advertising execution would most likely be the most effective advertising executions. The findings of this study were however, different to expectation. It was found that the negative execution performed similarly or perhaps even marginally better than the combination execution. In contrast, the positive execution appeared to carry less impact with adolescent audiences suggesting that of the three execution styles it is probably the least effective method for communicating to adolescents about alcohol restraint. In addition to these investigations into advertising executions other background research was also conducted. This research explored adolescent attitudes toward the whole idea of anti-binge drinking advertising. This area of investigation was thought to be important because marketing theory suggests that advertising requires positive attitudes from it's audiences to work at an optimum level. For example, it has been suggested that a positive attitude toward an advertisement not only makes the audience more receptive but it also makes consumers more approving of the product (or in this case the cause), and mane likely to act on the information. Adolescents were generally found to be concerned about alcohol abuse and seemed to be generally supportive of health promotion initiatives. These finding have therefore been discussed in this dissertation keeping in mind those findings regarding the three advertising executions. It is believed that studies such as this are of importance to our communities. It is for example, anticipated that the results from such studies have the potential to assist health promotion planners to plan their health promotion strategies mane effectively in future. It should be added too, the implications of studies such as these are that health promotion planners will not only be assisted in the future in the area of adolescent binge-drinking but also in other areas of health such as in the areas of illicit drug use, smoking or diet and exercise strategies.
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Grendler, Filip, et Nicolas Wallenskog. « Animated Online Advertisement : Investigating the Impact of Different Shading Styles on Recognition ». Thesis, Blekinge Tekniska Högskola, Institutionen för datavetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-19931.
Texte intégralRésumé :
Background. Since e-commerce has grown rapidly the focus and attention towards online advertisement are critical. Twitch.tv, one of the big streaming websites had in April 2020 an average of 2.48 million concurrent viewers. Bigger brands have taken notice and started to invest in advertisements during e-sports and other online streams. This thesis has conducted an experiment that analyses the recognition of animated advertisements with different shading styles during gameplay streaming. Objectives. This thesis compared animated advertisements shaded in two different ways. The advertisements were shown during a clip from a game. One of the shadings was a toon-shading which was the same art style as the game. This was compared with Unreal Engine 4’s standard shading (Default Lit with Surface as Material Domain). The aim was to find out which of the shading styles were more likely to be recognized. Methods. An experiment was conducted where participants watched a clip of gameplay from Borderlands 2. At certain moments during the clip different advertisements would appear for a short time, one at a time. The advertisements had different shadings, toon-shading, or standard-shading. The goal was to find out which type of shading participants would recognize more than the other. The participants answered a survey after watching the clip where they chose from different images. The images were either images of the animated advertisement or mock images to test what the participant recognized. Results. The data gathered from the survey showed that the standard shading in Unreal Engine 4 had a recognition rate of 75.0% whilst toon-shaded characters had 82.7%. This means that there was a difference of 7.7% in the rate of recognition between the shading styles. There were a total of 26 participants between the ages of 19 to 30. Conclusions. The expected outcome was that the users would not recognize the cartoon styled advertisements since it would blend into the gameplay of Borderlands 2. The standard shaded advertisements would not blend in with the gameplay and should have a higher recognition rate. The result, however, proved that the expected outcome of the experiment was incorrect. There were a few other noteworthy findings that can be further researched.
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Lopes, Ana Keyla Carmo. « Uma ColÃnia de GÃneros AnÃncios ». Universidade Federal do CearÃ, 2008. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=1758.
Texte intégralRésumé :
CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel SuperiorEsta pesquisa pretende investigar uma possÃvel colÃnia de gÃneros anÃncios, atravÃs da anÃlise das categorias propÃsitos comunicativos, suportes e estilo. Adotamos a proposta teÃrico-metodolÃgica de Bhatia (1993; 2004), para a caracterizaÃÃo da colÃnia em estudo. Seguimos tambÃm as concepÃÃes de Bakhtin ([1953] 2000), Carvalho (1996), Marcuschi (2003), Askehave & Swales (2001) e Swales (2004), para o desenvolvimento desta investigaÃÃo. Para a realizaÃÃo da pesquisa, coletamos um corpus, composto por 72 textos impressos, assim distribuÃdos: 15 anÃncios institucionais, 15 anÃncios classificados, 12 anÃncios fÃnebres, 15 anÃncios publicitÃrios e 15 resenhas publicitÃrias. A metodologia, adotada de Bhatia (1993; 2004), e os critÃrios de anÃlise, representados pelas categorias propÃsitos comunicativos, suportes e estilo, possibilitaram a compreensÃo do fenÃmeno da colÃnia de gÃneros anÃncios cujos textos mantÃm uma relaÃÃo de distinÃÃo e semelhanÃa. Inicialmente, investigamos ânoveâ textos: 1. anÃncio publicitÃrio (de revista), 2. anÃncio publicitÃrio (de folder), 3. anÃncio publicitÃrio (de outdoor), 4. anÃncio institucional (de revista), 5. anÃncio institucional (de folder), 6. anÃncio institucional (de outdoor), 7. anÃncio fÃnebre (de jornal), 8. anÃncio classificado (de jornal), 9. resenha publicitÃria (de revista). Como resultado da anÃlise, identificamos os gÃneros anÃncios seguintes: anÃncio publicitÃrio, anÃncio classificado, anÃncio fÃnebre e anÃncio institucional. Em suma, nÃo fechamos a colÃnia de gÃneros anÃncios e sugerimos a ampliaÃÃo dessa colÃnia.
This research aims at investigating a possible advertisements genres colony through the analyses of communicative purpose, supports and styles categories. In order to characterize the colony under analysis, I adopt Bhatia‟s theoretical and methodological proposal (1993; 2004). I also followed Bakhtin‟s ([1953] 2000), Carvalho‟s (1996), Marcuschi‟s (2003), Askehave & Swales‟s (2001) and Swales‟s (2004) conceptions, to further the development of this investigation. In order to carry out this research, a corpus composed by 72 printed texts was collected which is so distributed: 15 institutional advertisements, 15 classified advertisements, 12 funeral notes, 15 publicity advertisements and 15 publicity reviews. The adoption of Bhatia‟s (1993; 2004) methodology, and the analyses criteria, represented by the communicative purpose, supports and styles categories, has made possible the understanding of the advertisements genres colony phenomenon in which texts maintain a similarity/distinction relationship. On the basis of the mentioned criteria, and, in order to verify if they were part of the genres colony under analysis, nine text types were analysed. These were as follows: 1. publicity advertisements (from magazines), 2. publicity advertisements (from folders), 3. publicity advertisements (from outdoors), 4. institutional advertisements (from magazines), 5. institutional advertisements (from folders), 6. institutional advertisements (from outdoors), 7. funeral advertisements (from newspapers), 8. classified advertisements (from newspapers), 9. publicity reviews (from magazines). As a result of the analysis, the following advertisements genres were identified: publicity advertisement, classified advertisement, funeral advertisement and institutional advertisement. Finally, I opt not to close the advertisements genres colony and suggest its expansion.
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Lopes, Ana Keyla Carmo. « Uma colônia de gêneros anúncios ». http://www.teses.ufc.br, 2008. http://www.repositorio.ufc.br/handle/riufc/2813.
Texte intégralRésumé :
LOPES, Ana Keyla Carmo. Uma colônia de gêneros anúncios. 2008. 181f. Dissertação (Mestrado em Linguistica) – Universidade Federal do Ceará, Departamento de Letras Vernaculas, Programa de Pós-Graduação em Linguística, Fortaleza-CE, 2008.Submitted by nazareno mesquita (nazagon36@yahoo.com.br) on 2012-06-21T14:01:32Z No. of bitstreams: 1 2008_diss_AKCLopes.pdf: 3078315 bytes, checksum: a3d785a28d3e55cba38ccf2bf1722ed3 (MD5)
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Made available in DSpace on 2012-06-21T15:42:14Z (GMT). No. of bitstreams: 1 2008_diss_AKCLopes.pdf: 3078315 bytes, checksum: a3d785a28d3e55cba38ccf2bf1722ed3 (MD5) Previous issue date: 2008
This research aims at investigating a possible advertisements genres colony through the analyses of communicative purpose, supports and styles categories. In order to characterize the colony under analysis, I adopt Bhatia‟s theoretical and methodological proposal (1993; 2004). I also followed Bakhtin‟s ([1953] 2000), Carvalho‟s (1996), Marcuschi‟s (2003), Askehave & Swales‟s (2001) and Swales‟s (2004) conceptions, to further the development of this investigation. In order to carry out this research, a corpus composed by 72 printed texts was collected which is so distributed: 15 institutional advertisements, 15 classified advertisements, 12 funeral notes, 15 publicity advertisements and 15 publicity reviews. The adoption of Bhatia‟s (1993; 2004) methodology, and the analyses criteria, represented by the communicative purpose, supports and styles categories, has made possible the understanding of the advertisements genres colony phenomenon in which texts maintain a similarity/distinction relationship. On the basis of the mentioned criteria, and, in order to verify if they were part of the genres colony under analysis, nine text types were analysed. These were as follows: 1. publicity advertisements (from magazines), 2. publicity advertisements (from folders), 3. publicity advertisements (from outdoors), 4. institutional advertisements (from magazines), 5. institutional advertisements (from folders), 6. institutional advertisements (from outdoors), 7. funeral advertisements (from newspapers), 8. classified advertisements (from newspapers), 9. publicity reviews (from magazines). As a result of the analysis, the following advertisements genres were identified: publicity advertisement, classified advertisement, funeral advertisement and institutional advertisement. Finally, I opt not to close the advertisements genres colony and suggest its expansion.
Esta pesquisa pretende investigar uma possível colônia de gêneros anúncios, através da análise das categorias propósitos comunicativos, suportes e estilo. Adotamos a proposta teórico-metodológica de Bhatia (1993; 2004), para a caracterização da colônia em estudo. Seguimos também as concepções de Bakhtin ([1953] 2000), Carvalho (1996), Marcuschi (2003), Askehave & Swales (2001) e Swales (2004), para o desenvolvimento desta investigação. Para a realização da pesquisa, coletamos um corpus, composto por 72 textos impressos, assim distribuídos: 15 anúncios institucionais, 15 anúncios classificados, 12 anúncios fúnebres, 15 anúncios publicitários e 15 resenhas publicitárias. A metodologia, adotada de Bhatia (1993; 2004), e os critérios de análise, representados pelas categorias propósitos comunicativos, suportes e estilo, possibilitaram a compreensão do fenômeno da colônia de gêneros anúncios cujos textos mantêm uma relação de distinção e semelhança. Inicialmente, investigamos “nove” textos: 1. anúncio publicitário (de revista), 2. anúncio publicitário (de folder), 3. anúncio publicitário (de outdoor), 4. anúncio institucional (de revista), 5. anúncio institucional (de folder), 6. anúncio institucional (de outdoor), 7. anúncio fúnebre (de jornal), 8. anúncio classificado (de jornal), 9. resenha publicitária (de revista). Como resultado da análise, identificamos os gêneros anúncios seguintes: anúncio publicitário, anúncio classificado, anúncio fúnebre e anúncio institucional. Em suma, não fechamos a colônia de gêneros anúncios e sugerimos a ampliação dessa colônia.
Livres sur le sujet "ADVERTISEMENT STYLE"
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Shin, Jae. The style of typographic expression in magazine advertisement. London : LCP, 1999.
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Higgins, Colin. Style in context : An examination of "style" in television advertisements for the car. [Derby : University of Derby], 1995.
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McCall, Lorna Jean. Emotionality and style of text in magazine advertisements : An objective analysis. Sudbury, Ont : Laurentian University, Department of Psychology, 1996.
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Gordon, Smith Billy, et Wojtowicz Richard, dir. Blacks who stole themselves : Advertisements for runaways in the Pennsylvania gazette, 1728-1790. Philadelphia : University of Pennsylvania Press, 1989.
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Smith, Billy G., et Richard Wojtowicz. Blacks Who Stole Themselves : Advertisements for Runaways in the Pennsylvania Gazette, 1728-1790. University of Pennsylvania Press, 1989.
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Smith, Billy G., et Richard Wojtowicz. Blacks Who Stole Themselves : Advertisements for Runaways in the Pennsylvania Gazette, 1728-1790. University of Pennsylvania Press, 2016.
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McAssey, Jacqueline, Sophie Benson et Clare Buckley. Fashion Styling. Bloomsbury Publishing Plc, 2022. http://dx.doi.org/10.5040/9781350240384.
Texte intégralRésumé :
Learn to style for advertisements, magazines and portfolios and take your first steps into one of fashion communication’s most dynamic and rewarding careers. With hands-on practical advice on working as part of a team, developing a visual vocabulary and managing a shoot, you’ll be encouraged to experiment and develop your own original creative concepts. New to this edition is an additional chapter on fashion film, as well as all new interviews with professional stylists while 120 new images demonstrate each technique.
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Gentry, Philip M. Singing Smoothly. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190299590.003.0002.
Texte intégralRésumé :
The early R&B vocal group the Orioles are often credited with launching the musical style later known as doo-wop, especially with their 1949 hit “It’s Too Soon to Know” and their last charting number, “Crying in the Chapel” (1953). Their smooth romantic ballads became some of the first crossover hits of the postwar era, and were an alternative to more aggressive masculinities emerging out of the jump blues. This chapter illustrates this choreography of gender through live stage shows, recordings, interviews, and period reviews in the African American press. The short-lived periodical Tan Confessions adds particular nuance, featuring interviews with stars like Sonny Til alongside housewares advertisements targeted at African American women. This masculinity should be understood as a strategy linked with Cold War discourses of consensus and consumption, and the anxieties over masculinity expressed in Franklin Frasier’s Black Bourgeoisie in the historical moment of postwar desegregation.
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Taavitsainen, Irma, Turo Hiltunen, Jeremy J. Smith et Carla Suhr, dir. Genre in English Medical Writing, 1500–1820. Cambridge University Press, 2022. http://dx.doi.org/10.1017/9781009105347.
Texte intégralRésumé :
Written by an interdisciplinary team of scholars, this book offers novel perspectives on the history of medical writing and scientific thought-styles by examining patterns of change and reception in genres, discourse, and lexis in the period 1500-1820. Each chapter demonstrates in detail how changing textual forms were closely tied to major multi-faceted social developments: industrialisation, urbanisation, expanding trade, colonialization, and changes in communication, all of which posed new demands on medical care. It then shows how these developments were reflected in a range of medical discourses, such as bills of mortality, medical advertisements, medical recipes, and medical rhetoric, and provides an extensive body of case studies to highlight how varieties of medical discourse have been targeted at different audiences over time. It draws on a wide range of methodological frameworks and is accompanied by numerous relevant illustrations, making it essential reading for academic researchers and students across the human sciences.
Chapitres de livres sur le sujet "ADVERTISEMENT STYLE"
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Kilinc, Ugur. « The Use of Myths as an Advertisement Strategy at the Age of Social Media ». Dans Handbook of Research on Effective Advertising Strategies in the Social Media Age, 406–15. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8125-5.ch022.
Texte intégralRésumé :
This chapter has been focused on how the myths, which have a narrative style by using symbols, have been used in the advertising sector. Based on this scope, “the myth” concept is considered within Jung's archetype and collective unconscious approach. The idea that advertising, just like the myths, is based on symbolic structure and archetypes, is analyzed in terms of “Meaning Transfer Model” and consumer behaviour. In the praxis of this study, to support the relationship between the myth and the commercial, the latter that is in the sample field is thorougly examined under the light of iconographic analysis. The results of the analysis and the praxis show that myths seem to exist in modern-day mass mediums. The myths in the advertising sector that are used to attract attention and to awaken the feelings of the consumer have symbolic narrative structures, which gives way that they're very likely to be used in the advertising.
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« Advertisements for Runaway Blacks ». Dans Blacks Who Stole Themselves, 17–160. Philadelphia : University of Pennsylvania Press, 1989. http://dx.doi.org/10.9783/9781512808308-003.
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« Advertisements for Runaway White Indentured Servants ». Dans Blacks Who Stole Themselves, 161–72. Philadelphia : University of Pennsylvania Press, 1989. http://dx.doi.org/10.9783/9781512808308-004.
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« Index of All Advertisements for Runaway Blacks ». Dans Blacks Who Stole Themselves, 199–222. Philadelphia : University of Pennsylvania Press, 1989. http://dx.doi.org/10.9783/9781512808308-009.
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Adhikari, Harasankar. « Limerence and Neuro-Marketing ». Dans Advances in Marketing, Customer Relationship Management, and E-Services, 235–46. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0143-5.ch014.
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In global India, the people in all layers suffer from Western Bound Cultural Syndrome and they usually imitate a highly consumerised life with changing life style and life choices. The entertainment and enjoyment are the prime issue regardless of social, economical, educational and cultural status. The advertisement and entertainment industries are being used to market sensitization as well as promotion of consumerism.. Here, there are two tools/weapon, limerence, an emotional state of being in love and neuro-marketing system are being used deliberately to promoting the market. To explore the implication of limerence and neuro-marketing system in business in service sector, and its impact, a study was conducted on 200 population of both rural and urban area of West Bengal, India. Data was collected through structured interview schedule to know effect consumerism in their daily survival with their happiness and unhappiness. It was revealed that people were submerged by want created, identity and status consumption. Their consumption was not need based. Even 28.5% of them who were students or unemployed or no earning were habituated to consume a handsome and they were managing it forcefully from their parents. The status of consumption was increasing according to income level. Marketing strategies through limerence and neuro-marketing would be redefined for a safe and healthy society.
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D’Souza, Edward, et Ed White. « Demand Forecasting for the Net Age ». Dans Global Integrated Supply Chain Systems, 29–47. IGI Global, 2006. http://dx.doi.org/10.4018/978-1-59140-611-2.ch003.
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Picture this. The year is 2025. A customer is watching a new razor blade advertisement on interactive TV. The customer clicks to approve the purchase. When the order is received by the vendor, demand forecasting systems match customer experience data and integrate parameters—frequency of usage, preference of color, style of hand grip, language spoken by the customer, font style for customer’s name to be engraved on the razor, and so forth—into the Global Integrated Supply Chain Systems (GISCS) process. The next interaction is the customer receiving the order with a six-month supply of blades in the shortest possible time at a very affordable price. This will truly represent the process of thought to fulfillment in one click. This chapter explores the role played by demand forecasting for the net age—an age where customers can be anywhere and wants to have their needs addressed the moment they think about them. The organization that can fulfill the needs of these individuals in the easiest, fastest, and most cost-effective way will win their business. Such organizations will win over their competition and, in the process, reap profits. Any error in the thought to the fulfillment of the supply chain will result in a dissatisfied customer and, in all probability, loss of future businessto the competition. Meeting the demands of an anywhere-anytime environment requires more than just-in-time Supply Chain Management (SCM). It needs to move to the next level to what we call just-in-mind SCM. Demand forecasting for just-in-mind SCM requires the organization to do global thinking and local linking. The global thinking helps to forecast the demand, and local linking helps to fulfill it. The chapter helps the reader to understand the challenges faced by organizations in forecasting demand in the net age, gives real-life examples of these challenges, provides solutions for addressing them, and takes a look into the future.
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Fiore, Teresa. « Migration Italian Style ». Dans New Italian Migrations to the United States. University of Illinois Press, 2017. http://dx.doi.org/10.5622/illinois/9780252041396.003.0007.
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Since the 1990s, Italian migration to the U.S. has registered a renewed phase of activity prompted by the search for more dynamic work and life environments. The essay provides a comprehensive review of the non-fiction and fiction works depicting the experience of these new Italians in the U.S. It also discusses this group’s internal diversity, its relationship to the pre-existing Italian community, and the current linkage of Italians to Made in Italy as witnessed in FIAT 500 advertisements. The work challenges simplistic notions of success that arise from identifying this migration with a brain drain, addresses less discussed Italian immigrants such as Italian Studies academics and the undocumented, and calls for dynamic circulation of migrants from/to Italy in lieu of a one-way mobility.
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Flanagin, Annette. « Ethical and Legal Considerations ». Dans AMA Manual of Style, 171–410. Oxford University Press, 2020. http://dx.doi.org/10.1093/jama/9780190246556.003.0005.
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The Ethical and Legal Considerations chapter of the 11th edition of the AMA Manual of Style summarizes best practices and cites examples of the determinants of ethical behavior and legal concerns as they relate to scientific publication. Topics covered include authorship responsibility; acknowledgments; duplicate publication; scientific misconduct; conflicts of interest; intellectual property: access, rights, and management; confidentiality; protecting research participants’ and patients’ rights in scientific publication; defamation and libel; editorial freedom and integrity; editorial responsibilities, roles, procedures, and policies; advertisements, advertorials, sponsorship, supplements, reprints, and e-prints; and release of information to the public and journal/author relations with the news media. Several new policies: mandate for a single corresponding author has been relaxed; designations such as co–first authorship or co–senior authorship may be allowed; the ICMJE policy on sharing clinical trial data is now being followed; and a new option is presented for retraction and replacement in cases of pervasive error without evidence of misconduct or invalid science.
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Gurau, Calin. « Characteristics, Limitations, and Potential of Advergames ». Dans Encyclopedia of Multimedia Technology and Networking, Second Edition, 205–11. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch028.
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Advergames can be defined as online games that incorporate marketing content. Initially, many companies have placed their brands or logos in the virtual environment of computer games launched by specialised gaming firms. However, this form of advergaming is rather static and ineffective, since the player is concentrated on the task required by the game and might not acknowledge the brand image displayed in the background. This limitation has encouraged the firms to create their own advergames, which are developed around a theme or a character directly related with their products and/or brands. In order to ensure a large diffusion of these games, they were made freely available on the Internet. The facilities offered by the Internet platform have increased the interactiveness of the game, and have added a viral marketing dimension. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. The use of advergames corresponds well to a strategy of viral marketing, which incorporates the following principles: 1. Give away products or services 2. Provide for effortless transfer to others of these products/services 3. Scale easily from a small to a very large audience 4. Exploit common customer motivations and behaviours 5. Utilise existing communication networks to transfer the products/services, or messages about them 6. Take advantage of others’ resources (existing users/customers) The interest in advergames has substantially increased in the last 5 years because of its perceived advantages (FreshGames, 2002; WebResource, 2004): • Low-cost marketing in comparison with the traditional advertising channels, such as TV and radio • A captured audience that can transmit valuable personal information about its demographic profile, behaviour, needs, attitudes, and preferences • Customer retention: the average time spent in an advergame is 7 to 30 minutes, which cannot be reached in the case of a classical TV advertisement • Viral marketing: 81% of the players will e-mail their friends to try a good game All these data demonstrate the huge potential of advergames (Rodgers, 2004). However, despite the hype created by this new advertising method, most of the information describing or debating advergames is professionally-oriented, often written in an advertising style (DeCollibus, 2002; Hartsock, 00 ; Intrapromote, 2004). Very few academic studies have been initiated to investigate the characteristics of advergames, and their influence on consumers’ perceptions and behaviour (Hernandez, Chapa, Minor, Maldonaldo, & Barranzuela, 2004; Nelson, 2002). This article attempts to identify, based on the existent professional literature, the specific characteristics of an efficient advergame, and to verify the existence of these characteristics in 70 advergames that are active online.
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Rowbottom, Jacob. « Transposing Public Service Media Obligations to Dominant Platforms ». Dans Regulating Big Tech, 235–52. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197616093.003.0014.
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This chapter looks at the way media law can regulate the conduct of election campaigns. In the UK, broadcast regulations have prevented the purchase of political advertisements on television and radio, and have constrained mediated coverage through impartiality obligations. While the system is not without problems, it has gone some way to provide the conditions for fair and competitive campaigns. Such regulations have also shaped the strategies pursued by parties to communicate with the electorate. With the increased use of the digital media by campaigners, there is greater scope for that regulatory framework to be bypassed. This chapter will consider some of the ways that media laws can maintain the conditions for a fair campaign in the context of the digital campaign. The policy options include the extension of broadcast style regulations to certain digital content providers, and the application of separate public service obligations to the digital platforms.
Actes de conférences sur le sujet "ADVERTISEMENT STYLE"
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Jiang, Liyao, Chenglin Li, Haolan Chen, Xiaodong Gao, Xinwang Zhong, Yang Qiu, Shani Ye et Di Niu. « AdSEE : Investigating the Impact of Image Style Editing on Advertisement Attractiveness ». Dans KDD '23 : The 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York, NY, USA : ACM, 2023. http://dx.doi.org/10.1145/3580305.3599770.
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Heinz, Silvia, et Elisa D. Mekler. « The influence of banner placement and navigation style on the recognition of advertisement banners ». Dans the 7th Nordic Conference. New York, New York, USA : ACM Press, 2012. http://dx.doi.org/10.1145/2399016.2399156.
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Cornwell, Sarah, et Victoria L. Rubin. « What Am I Reading ? : Article-style Native Advertisements in Canadian Newspapers ». Dans Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2019. http://dx.doi.org/10.24251/hicss.2019.625.
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Zhai, Weimin, et Chien-Hsiung Chen. « Effects of Information Layout and Dynamic Presentation of Banner Advertising on the User Interface Design of Mobile Food Ordering Application ». Dans 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003200.
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With more and more users using smartphones to order food online, in order to attract users, advertisements are widely used in various mobile food ordering APPs (MFOAs). The presentation of information in the user interface of MFOA is an essential factor pertinent to the user experience. This study aimed to explore the usability of information layout and dynamic presentation of banner advertising in an MFOA's operation and to suggest future design improvements. A 2 x 2 between-subjects experiment was planned to help explore whether the information layout (i.e., list-style and matrix-style) and dynamic presentation of banner advertising (i.e., static and dynamic ads) affect users' task performance and their subjective evaluations. This experiment used a convenience sampling method, and a total of 32 participants were recruited to participate in the experiment. Data collection for the experiment included participants' task performance, subjective ratings on a 7-point Likert scale and semi-structured interviews. The generated results revealed that: (1) Information layout with different types affected the participants' task performance; (2) Dynamic presentation of banner advertising affected users' task performance; (3) Information layout affected participants' subjective evaluations of the degree of preference and attractiveness; matrix-style was better than list-style; (4) There was a significant interaction between information layout and dynamic presentation of banner advertising in the subjective measure of the degree of preference, list-style is rated significantly higher in static ads than in matrix-style. However, the opposite result is obtained for dynamic ads. The findings generated from the research can be a good reference for developing the user interface design for MFOAs.
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Salim, Saja, et Isti Purwaningtyas. « Analysis of Language Styles : Rhetoric and Figurative Language in Makeup Advertisement on Instagram ». Dans Proceedings of the 2nd International Conference on Language, Literature, Education, and Culture, ICOLLEC 2022, 11–12 November 2022, Malang, Indonesia. EAI, 2023. http://dx.doi.org/10.4108/eai.11-11-2022.2329359.
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Zhan, Xiaochun, et Fang Bin Guo. « Experiencing the History and Cultural Heritage : The Tourist Centred Map Design of Liverpool City ». Dans 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001611.
Texte intégralRésumé :
The tourist maps are geographic maps designed for tourists that indicate the narrow course of tour itineraries such as foot routes, automobile or railroad travel routes, or some combination of these. Specialised maps serve as advertisements for tourism and as a means to publicise vacation spots, sightseeing landmarks, and tourist attractions. A good specialised tour map may combine both the functions of guiding tourism and broadening tourists' horizons of regional culture and historical attractions. A usable product can assist people in decision-making process, thus, taking account of users’ requirements to create an ‘Simple Interface’ is the strategy of this map design. This paper introduces the concept of a thematic tour map design that bases on the regeneration of Liverpool Albert Dock, to reveal the scenic spots in the regenerated post-industrial zone of the city. As one of the cultural products developed in the urban regeneration project, this knowledge-oriented map design takes account of human-centred design (HCD) approach, aimed to enhance the user's interactive experience, and add commemorative value to the product. Following the theory of three levels of design: function, form, and user experience (UX). The design focuses not only on: (1) the function of the map, such as illustrating geographic/transportation information and rendering regional cultural/industrial heritage attractions, but also (2) the aesthetic styling of the product to satisfy the commemorative/collection demand of tourists; and in particular, the design emphases (3) to improve the UX through creating an ergonomic user interface (UI). Applying product semantic/semiotics principle, this tourist-centred map design has proposed to create a simple interface of the map, and with the aesthetic form of graphic presentation, thereby, to provide the users an intuitive interaction with the map that enhances the users’ experience. In this map design, the tourist information of the city was highlighted to focus on regional culture and industrial heritage presentation. The contents were categorised into geographic information and knowledge sections. The map consists of Liverpool Attractions, City Centre Map, Mersey Rail Map and Albert Dock History. Having applied the foldable concept and 3D aerial style in the map design, the product helps the users to easily carry and use. In addition, the iconic post-industrial architectures of the dock and the colour of Liverpool urban landscapes were extracted, abstracted, and applied to the map design, aimed to add commemorative value and to reflect Liverpool’s distinctive scenic spots. Having targeted both to satisfy the functional requirements of the users and to introduce necessary/relevant knowledge of the city, this knowledge-oriented thematic map design offers accurate and humanised service, so as to improve the user’s experience in travelling. This paper expects to provide designers or researchers with an example of future map design, through employing the HCD approach to create a knowledge-oriented map with an improved user experience.