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Livres sur le sujet « ADVERTISEMENT STUDY »

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Auteur : Grafiati

Publié le 11 septembre 2023

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1

Kaushal, Geetika. Symbols, themes, and liking : A study of advertisements. Ahmedabad : Indian Institute of Management, 2000.

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2

Keller, Caren Auf dem. Textual structures in eighteenth-century newspaper advertising : A corpus-based study of medical advertisements and book advertisements. Aachen : Shaker, 2004.

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3

Verboven, Carla A. M. Helsekostpreparater : En studie av reklame = Health food preparations : a study of advertisements. Lysaker : Statens institutt for forbruksforskning, 1990.

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4

Wojtaszek, Adam. Theoretical frameworks in the study of press advertisements : Polish, British and Chinese perspective. Katowice : Uniwersytet Śla̜ski, 2011.

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5

Wojtaszek, Adam. Theoretical frameworks in the study of press advertisements : Polish, British and Chinese perspective. Katowice : Uniwersytet Śla̜ski, 2011.

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6

Casey, Maeve. A monitoring study of images of women in advertising : (including also an analysis of TV advertisements targeted at children). Dublin : Social and Organisational Psychology Research Unit, UCD, 1988.

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7

Li, Na. Han ying guang gao yu yan dui bi yan jiu : A contrastive study of language in Chinese and English advertisements. Beijing : Zhong yang bian yi chu ban she, 2014.

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8

Fullwood, Marvin Dottington. Transit Advertising with Alcohol and Violent Content on Public Platforms : A Descriptive Study of Advertisements Within the New York City Subway System. [New York, N.Y.?] : [publisher not identified], 2018.

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9

Great Britain. Department of Trade and Industry. Radio Regulatory Division., dir. Study of the requirements for a radio frequency plan for radio services ancillary to the making of programmes, films, presentations, advertisements and other entertainment and sporting purposes. London : Department of Trade and Industry, Radio Regulatory Division, 1986.

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10

Shagrir, Oron. Advertisement for the Philosophy of the Computational Sciences. Sous la direction de Paul Humphreys. Oxford University Press, 2015. http://dx.doi.org/10.1093/oxfordhb/9780199368815.013.3.

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This chapter deals with those fields that study computing systems. Among these computational sciences are computer science, computational cognitive science, computational neuroscience, and artificial intelligence. In the first part of the chapter, it is shown that there are varieties of computation, such as human computation, algorithmic machine computation, and physical computation. There are even varieties of versions of the Church-Turing thesis. The conclusion is that different computational sciences are often about different kinds of computation. The second part of the chapter discusses three specific philosophical issues. One is whether computers are natural kinds. Another issue is the nature of computational theories and explanations. The last section of the chapter relates remarkable results in computational complexity theory to problems of verification and confirmation.

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11

Janus Life Skills : Understanding Advertisements (Janus Life Skills). Globe Fearon, 1996.

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12

Modern Business Writing : A Study of the Principles Underlying Effective Advertisements and Business Letters. Creative Media Partners, LLC, 2018.

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13

Modern Business Writing : A Study of the Principles Underlying Effective Advertisements and Business Letters. Creative Media Partners, LLC, 2022.

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14

Modern Business Writing : A Study of the Principles Underlying Effective Advertisements and Business Letters. Creative Media Partners, LLC, 2022.

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15

Raymond, Charles Harvey. Modern Business Writing : A Study of the Principles Underlying Effective Advertisements and Business Letters. Creative Media Partners, LLC, 2018.

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16

Mizuta, Ai. Images of English in Japan as reflected in advertisements in English conversation schools. 2003.

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17

Neal, Lynn S. Religion in Vogue. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479892709.001.0001.

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Religion in Vogue provides readers with a unique approach to the study of popular culture and American religion. Through its analysis of numerous primary sources ranging from fashion magazines to runway shows, the book traces how Christian symbols and imagery became an increasingly prominent part of the fashion industry and designer apparel. Examining this trajectory illuminates the longstanding and evolving relationship between Christianity and fashion. To capture this complexity, each chapter focuses on a specific element of fashion that mediates Christian ideas and images, including print articles, advertisements, jewelry, and fashion designs. Religion in Vogue examines in-depth religious elements in fashion advertisements, the popularity of cross jewelry, Catholic inspirations in designer collections, and, of course, the appearance of the divine on designer garments. Chronicling this trajectory highlights how the fashion industry constructs a vibrant textual, visual, and material discourse on Christianity that exists alongside and intersects with more dominant and familiar religious narratives. This fashionable religion, an aestheticized Christianity, offers spiritual seekers a way to be simultaneously stylish and religious. In doing so, the world of fashion both shapes and reflects trends toward religious individualism and religious eclecticism that have dominated the religious landscape of the United States in the latter half of the twentieth century and the first quarter of the twenty-first. Religion in Vogue helps us better understand the changing American religious landscape in a novel and fascinating way.

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18

Green, Donald P., Allison J. Carnegie et Joel Middleton. Political Communication. Sous la direction de Kate Kenski et Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.022.

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In an effort to overcome the limitations of survey research and lab experimentation, researchers studying the effects of communication have increasingly turned to field experimentation, or randomized trials conducted in real-world settings. This essay describes the research designs and findings from illustrative field experiments in three substantive domains. First, the authors consider public information campaigns designed to encourage voters to hold public officials accountable for performance in office. Second, they discuss individually targeted information designed to encourage voters and taxpayers to comply with social norms. Finally, they review recent attempts to study the electoral effects of television and radio advertisements. This array of studies illustrates how field experiments may contribute to a broad range of important theoretical and policy debates.

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19

Wagner, Tamara S. The Victorian Baby in Print. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198858010.001.0001.

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The Victorian Baby in Print: Infancy, Infant Care, and Nineteenth-Century Popular Culture explores the representation of babyhood in Victorian Britain. The first study to focus exclusively on the baby in nineteenth-century literature and culture, this critical analysis discusses the changing roles of an iconic figure. A close look at the wide-ranging portrayal of infants and infant care not only reveals how divergent and often contradictory Victorian attitudes to infancy really were, but also prompts us to revise persistent clichés surrounding the literary baby that emerged or were consolidated at the time, and which are largely still with us. Drawing on a variety of texts, including novels by Charles Dickens, Wilkie Collins, Mary Elizabeth Braddon, Mrs Henry Wood, and Charlotte Yonge, as well as parenting magazines of the time, childrearing manuals, and advertisements, this study analyses how their representations of infancy and infant care utilised and shaped an iconography that has become definitional of the Victorian age itself. The familiar clichés surrounding the Victorian baby have had a lasting impact on the way we see both the Victorians and babies, and a close analysis might also prompt a self-critical reconsideration of the still burgeoning market for infant care advice today.

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20

Fox, Adam. The Press and the People. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198791294.001.0001.

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This is the first full-length study of cheap print in early modern Scotland. It traces the production and distribution of ephemeral publications from the nation’s first presses in the early sixteenth century through to the age of Burns in the late eighteenth. It explores the development of the Scottish book trade in general and the production of slight and popular texts in particular. Focusing on the means by which these works reached a wide audience, it illuminates the nature of their circulation in both urban and rural contexts. Specific chapters examine single-sheet imprints such as ballads and gallows speeches, newssheets and advertisements, as well as the little pamphlets that contained almanacs and devotional works, stories and songs. The book demonstrates just how much more of this reading matter was once printed than now survives and argues that Scotland had a much larger market for such material than has been appreciated. By illustrating the ways in which Scottish printers combined well-known titles from England with a distinctive repertoire of their own, The Press and the People transforms our understanding of popular literature in early modern Scotland and its contribution to British culture more widely.

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21

Benger Alaluf, Yaara. The Emotional Economy of Holidaymaking. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780198866152.001.0001.

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It is often taken for granted that holiday resorts sell intangible commodities such as freedom, enjoyment, pleasure, and relaxation. But how did the desire for a ‘happy holiday’ emerge, how was ‘the right to rest’ legitimized, and how are emotions produced by commercial enterprises? To answer these questions, The Emotional Economy of Holidaymaking explores the rise of popular holidaymaking in late-nineteenth-century Britain. Drawing on a wide range of texts, including medical literature, parliamentary debates, advertisements, travel guides, and personal accounts, the book unravels the role emotions played in British spa and seaside holiday cultures. Introducing the concept of an ‘emotional economy’, Yaara Benger Alaluf traces the overlapping impact that psychological and economic thought had on moral ideals and performative practices of work and leisure. Through a vivid account of changing attitudes toward health, pleasure, social class, and gender in late-Victorian and Edwardian Britain, she explains why the democratization of holidaymaking went hand in hand with its emotionalization. Combining the history of emotions with the sociology of commodification, the book offers an innovative approach to the study of the leisure and entertainment industries and a better understanding of how medicalized conceptions of emotions influenced people’s dispositions, desires, consumption habits, and civil rights. Looking ahead to the central place of tourism in twenty-first-century societies and its relation to stress and burnout, The emotional economy of holidaymaking calls on future research of past and present leisure cultures to take emotions seriously and to rethink notions of rationality, authenticity, and agency.

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22

Deaville, James, Siu-Lan Tan et Ron Rodman, dir. The Oxford Handbook of Music and Advertising. Oxford University Press, 2021. http://dx.doi.org/10.1093/oxfordhb/9780190691240.001.0001.

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The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection’s tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing “Reception”—with contributions by researchers in psychology, marketing, and other fields—involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples’ attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music’s vital contribution to the advertising message.

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23

Lewis, Lawrence 1879-1943, George Lyman 1860-1941 Kittredge et Bruce Rogers. Advertisements of the Spectator : Being a Study of the Literature, History, and Manners of Queen Anne's England As They Are Reflected Therein, As Well As an Illustration of the Origins of the Art of Advertising : With Appendix of Representative... Creative Media Partners, LLC, 2021.

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