Littérature scientifique sur le sujet « ADVERTISEMENT CONTROVERSIA »
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Articles de revues sur le sujet "ADVERTISEMENT CONTROVERSIA"
Farah, Maya F., et Lamis El Samad. « Controversial product advertisements in Lebanon ». Journal of Islamic Marketing 6, no 1 (9 mars 2015) : 22–43. http://dx.doi.org/10.1108/jima-02-2014-0013.
Texte intégralDevi Krisnan, Uma, et Ernest Cyril de Run. « Malaysian Malay’s Perspective on Printed Sexy Advertisement ». International Journal of Business and Management 11, no 8 (20 juillet 2016) : 145. http://dx.doi.org/10.5539/ijbm.v11n8p145.
Texte intégralWilkinson, J. B., Douglas R. Hausknecht et George E. Prough. « Reader Categorization of a Controversial Communication : Advertisement versus Editorial ». Journal of Public Policy & ; Marketing 14, no 2 (septembre 1995) : 245–54. http://dx.doi.org/10.1177/074391569501400206.
Texte intégralLee, Chulwoo. « Cognitive Linguistic Representation in the Public Service Advertisements : Focused on the Public Service Advertisement ‘Child Safety-Driver is the Guardian’ ». Korean Society of Culture and Convergence 44, no 6 (30 juin 2022) : 45–61. http://dx.doi.org/10.33645/cnc.2022.6.44.6.45.
Texte intégralRandhawa, Gurpreet Kaur, Navyug Raj Singh, Jaswant Rai, Gobindnoor Kaur et Resham Kashyap. « A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements ». Advances in Medicine 2015 (2015) : 1–7. http://dx.doi.org/10.1155/2015/469147.
Texte intégralKjærbeck, Susanne, et Niels Møller Nielsen. « Communicative problems in Boeing’s advertisement campaign for the combat aircraft Super Hornet ». Pragmatics and Society 11, no 3 (31 juillet 2020) : 391–414. http://dx.doi.org/10.1075/ps.17020.kja.
Texte intégralSingh, Parvinder Pal, et Harpreet Singh Chahal. « Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions ». Management and Labour Studies 45, no 1 (20 décembre 2019) : 118–41. http://dx.doi.org/10.1177/0258042x19890242.
Texte intégralMadni, Abdul Rehman, Ali Hassan et Arshad Ali. « Attitude of Pakistani Muslims toward Banned Controversial Advertisements ». Global Regional Review V, no III (30 septembre 2020) : 136–43. http://dx.doi.org/10.31703/grr.2020(v-iii).15.
Texte intégralRafi, Muhammad Abyan, et Elda Franzia Jasjfi. « RACISM ISSUES IN NIKE BRAND ADVERTISEMENT ». Journal of Visual Communication Design 5, no 1 (28 septembre 2021) : 15–36. http://dx.doi.org/10.37715/vcd.v5i1.2287.
Texte intégralHuhmann, Bruce A., et Beth Mott‐Stenerson. « Controversial advertisement executions and involvement on elaborative processing and comprehension ». Journal of Marketing Communications 14, no 4 (septembre 2008) : 293–313. http://dx.doi.org/10.1080/13527260802141413.
Texte intégralThèses sur le sujet "ADVERTISEMENT CONTROVERSIA"
Janulyte, Greta. « Cause and Effect : A Case Study on True Fruits Controversial 2017 Adverts and Consumer Responses ». Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22674.
Texte intégralHoarau, Anne-Gabrielle, Lara Gendre et Victor Ricard. « Effective or offensive advertising ? : An exploratory study on negative Word-of-Mouth and consumers’ perception ». Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39918.
Texte intégralGutkovaitė, Ieva. « Krikščioniškieji simboliai reklaminėse kampanijose ir visuomenės reakcijos : 2006 – 2013M. Lietuvos, JK ir JAV atvejai ». Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140610_084754-89346.
Texte intégralIn this masters degree thesis - 'Christian symbols in advertising campaigns and reactions in the societies: period 2006 – 2013, Lithuania, the UK and the USA', the phenomenon of using the Christian symbols in advertising is investigated by comparison of case studies (period 2006 - 2013) of Lithuania, the United Kingdom, and the United States of America. The purpose of the study is to determine how this phenomenon is seen, understood and spread in the respective societies. The study is based on research on the relation between cause and effect in the public media, caused by said advertising campaigns. Therefore, theoretical framework and two different empirical methods are employed: (1) advertisement content semiotic and visual analysis; (2) and the quantitative and qualitative content analysis of publications by major internet publishers.
GUPTA, MEGHA. « STUDY OF FACTORS THAT MAKE AN ADVERTISEMENT CONTROVERSIAL ». Thesis, 2022. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19523.
Texte intégralPo-Jen, Wei, et 韋博仁. « Practice & ; Controversies of U.S. Presidential TV Campaign ADvertisement (1988 1992 1996) ». Thesis, 2000. http://ndltd.ncl.edu.tw/handle/47181847060218019640.
Texte intégral淡江大學
美國研究所
88
The prevalence of the TV has changed the practice of American presidential campaign. The so-called "Americanization" campaign is referring to that party elite has given way to media elite in building the campaign strategies. The electronic media has become the main source for voter to access the political information. Each candidate spends huge amount of money for paid media, which has become the single biggest portion of campaign spending. The use of the political TV advertisement could reflect all these characters of "Americanization" campaign. The author will take this political phenomenon to exam the practice, effect and controversies of the U.S. presidential TV campaign commercials. The main discussion as below: The TV political advertisement is found to contain more substantive issue and also easier to be memorized by voters than TV news. TV Political advertisement is also found to have positive effective in improving and positing the image of the candidates and also setting the agendas in campaign. Recently, candidates are using more and more negative TV ads, however the "boomerang effects" might happen if they are not manipulated properly. The research found that negative ads contain more issue and is easier to be memorized than positive ads. It also found that negative ads were easier to get reported and manipulated. It was suggested that avoiding personal attack, focus on policy issue, bring the evidence and taking comparative form will be easier to be accepted by the voters. The victory of Bush in 1988 is equal to his success attack ad strategies. Clinton practiced successful political marketing strategies, which includes precisely ad buy strategies, using ads to setting the agendas and defusing the impact of his negative news, successful negative ad strategies for winning two elections in 1992 and 1996. The impact and controversies of using political advertisements toward American society includes: The rising of the "money politics" was blamed to huge expense of TV political ads. The campaign report by the media was influenced by the TV ads in terms of wording and analysis angle. The using of negative ads discourage voter participation and shrinking and polarizing the electorate.
Trigo, António José Marçalo Pires. « How different cultures respond to controversial advertisements : a three way cross-cultural study ». Master's thesis, 2019. http://hdl.handle.net/10071/19102.
Texte intégralVivemos num mundo de constantes avanços científicos e tecnológicos; como resultado, o mundo torna-se menor, as distâncias encurtam-se e as culturas aproximam-se - isto é a globalização. Atualmente, apesar da nacionalidade, idade, género, nível de escolaridade ou mesmo rendimento, toda gente tem acesso fácil e instantâneo às informações que procuram e muito mais: as pessoas podem ser confrontadas com respostas a perguntas que nunca antes fizeram, por fatos nunca considerados e por emoções que eles não esperavam sentir enquanto navegam na Internet, assistem televisão ou passeando pelas ruas. Teoricamente, ao ter acesso a uma quantidade tão grande de informações iguais e não filtradas, ocorrem mais encontros inesperados com anúncios, aumentando a necessidade das marcas reconsiderarem suas estratégias de marketing. Como as emoções são conhecidas por serem cruciais na resposta aos anúncios, quanto mais emoções um anúncio induzir, mais eficaz será. A propaganda ofensiva está a tornarse cada vez mais uma ferramenta dos profissionais de marketing, pois estimula várias emoções simultaneamente. Tendo isso em conta, os objetivos deste estudo foram (i) testar se a publicidade ofensiva é de fato eficaz como estratégia de marketing e (ii) verificar se a mesma estratégia pode ser aplicada e tem o mesmo efeito em diferentes culturas (standardização). Os resultados mostraram que, embora estas considerações, anos de influência cultural e hábitos ainda tenham um impacto maior na decisão de compra de um indivíduo e na motivação para recomendar. Quanto à promoção controversa, provou-se que é menos eficaz do que a não controversa.
Cottini, Alice. « Brand controversy : an example based on United Colors of Benetton ». Master's thesis, 2019. http://hdl.handle.net/10362/106938.
Texte intégralLivres sur le sujet "ADVERTISEMENT CONTROVERSIA"
Zacharasiewicz, Waldemar, et Siegfried Beer, dir. Cultural Politics, Transfer, and Propaganda. Mediated Narratives and Images in Austrian-American Relations. Verlag der Österreichischen Akademie der Wissenschaften, 2021. http://dx.doi.org/10.1553/978oeaw88742.
Texte intégralChapitres de livres sur le sujet "ADVERTISEMENT CONTROVERSIA"
Schrader, Julie Toner. « Controversial Issues Surrounding Direct-to-Consumer Advertisements of Prescription Drugs ». Dans Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference, 570–75. Cham : Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13159-7_123.
Texte intégralLeone, Giovanna, Laurent Licata, Alessia Mastropietro, Stefano Migliorisi et Isora Sessa. « Material Traces of a Cumbersome Past : The Case of Italian Colonial History ». Dans Frontiers in Sociology and Social Research, 205–20. Cham : Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-11756-5_13.
Texte intégralLaberschek, Marcin, et Malwina Popiołek. « Three Dimensions of Myth in Post Advertising ». Dans Advances in Marketing, Customer Relationship Management, and E-Services, 195–222. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9100-9.ch009.
Texte intégralHe, Yini. « L'Oréal ». Dans Advances in Marketing, Customer Relationship Management, and E-Services, 144–64. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-4955-4.ch011.
Texte intégralGrice, Annalise. « ‘A green fresh poet’ : Self-Fashioning, Networking and Marketing the Contemporary Poet ». Dans D. H. Lawrence and the Literary Marketplace, 151–83. Edinburgh University Press, 2021. http://dx.doi.org/10.3366/edinburgh/9781474458009.003.0006.
Texte intégralRifkind, Jarrod M., et Seymour E. Goodman. « Privacy Concerns for Ubiquitous Data Aggregation and Storage ». Dans Controversies in Science and Technology. Oxford University Press, 2014. http://dx.doi.org/10.1093/oso/9780199383771.003.0007.
Texte intégralStern, Stephanie M., et Daphna Lewinsohn-Zamir. « Discrimination and Exclusion ». Dans The Psychology of Property Law, 159–88. NYU Press, 2020. http://dx.doi.org/10.18574/nyu/9781479835683.003.0007.
Texte intégralTusikov, Natasha. « Internet Firms Become Global Regulators ». Dans Chokepoints. University of California Press, 2016. http://dx.doi.org/10.1525/california/9780520291218.003.0002.
Texte intégralSilvana de Rosa, Annamaria, et Elena Bocci. « Between Physical and Virtual Reality ». Dans Branding and Sustainable Competitive Advantage, 69–95. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-61350-171-9.ch006.
Texte intégralActes de conférences sur le sujet "ADVERTISEMENT CONTROVERSIA"
Duda, Aneta. « THE BRANDCASTING ON THE EXAMPLE OF ADVERTORIALS ». Dans NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b2/v4/13.
Texte intégralEtain Iwona, De Souza. « How “Offensive” is Offensive ? A Closer Look at Controversial Advertisements ». Dans 3rd International Conference on Research in Humanities and Social Sciences. Acavent, 2020. http://dx.doi.org/10.33422/3rd.icrhs.2020.09.188.
Texte intégralDal Pian, Luiz Fernando, Maria Cristina Dal Pian et Mônica Dal Pian. « LEARNING TO TALK BACK CRITICALLY TO CONTROVERSIAL ADVERTISEMENTS IN AN EDUCATIONAL SETTING ». Dans 10th International Conference on Education and New Learning Technologies. IATED, 2018. http://dx.doi.org/10.21125/edulearn.2018.1586.
Texte intégralDrozdova, Alla, et Natalia Stepanova. « Private/Public Space of New Media ». Dans The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-51.
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