Artículos de revistas sobre el tema "Word-of-mouth. Share. Consumer behaviour"
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Fine, Monica B., John Gironda y Maria Petrescu. "Prosumer motivations for electronic word-of-mouth communication behaviors". Journal of Hospitality and Tourism Technology 8, n.º 2 (12 de junio de 2017): 280–95. http://dx.doi.org/10.1108/jhtt-09-2016-0048.
Texto completoHydock, Chris, Zoey Chen y Kurt Carlson. "Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands". Journal of Marketing 84, n.º 6 (30 de abril de 2020): 95–112. http://dx.doi.org/10.1177/0022242920920295.
Texto completoLi, Chunfa, Shengkai Wang y Jianqiang Tao. "Diffusion simulation of innovative products based on Lotka-Volterra". Journal of Contemporary Marketing Science 3, n.º 2 (6 de julio de 2020): 169–93. http://dx.doi.org/10.1108/jcmars-01-2020-0003.
Texto completoChavez, Luciana, Carla Ruiz, Rafael Curras y Blanca Hernandez. "The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective". Sustainability 12, n.º 21 (22 de octubre de 2020): 8789. http://dx.doi.org/10.3390/su12218789.
Texto completoKwasi Oppong, Peter, John Mensah y Matilda Addae. "Effect of Brand Equity on Consumers` Word-of-Mouth Behaviour in Herbal Market in Ghana". African Journal of Business and Economic Research 17, n.º 3 (6 de septiembre de 2022): 191–212. http://dx.doi.org/10.31920/1750-4562/2022/v17n3a9.
Texto completoGorokhova, T. "The influence of the development of digital technologies on consumer behaviour". Ukrainian Black Sea region agrarian science 112, n.º 4 (2021): 45–54. http://dx.doi.org/10.31521/2313-092x/2021-4(112)-5.
Texto completoSaputra, I. Kadek Ary y I. Gusti Ngurah Jaya Agung Widagda K. "BRAND IMAGE, PRODUCT KNOWLEDGE, DAN ELECTRONIC WORD OF MOUTH BERPENGARUH TERHADAP PURCHASE INTENTION". E-Jurnal Manajemen Universitas Udayana 9, n.º 3 (3 de marzo de 2020): 1129. http://dx.doi.org/10.24843/ejmunud.2020.v09.i03.p16.
Texto completoRusdiana, Alan, L. Suparto y Deni Istiono. "Dapatkah Altruism Mendorong Konsumen Untuk Melakukan e-WOM?" Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan 4, n.º 1 (4 de enero de 2023): 180–91. http://dx.doi.org/10.31949/entrepreneur.v4i1.3629.
Texto completoDecha, Oraphan. "IMPACT OF SERVICE QUALITY, SATISFACTION AND PASSENGERS BEHAVIOUR OF FULL-SERVICE AIRLINES OPERATING IN THAILAND". EUrASEANs: journal on global socio-economic dynamics, n.º 5(18) (1 de octubre de 2019): 65–78. http://dx.doi.org/10.35678/2539-5645.5(18).2019.65-78.
Texto completoA. Anaza, Nwamaka y Brian Rutherford. "Increasing business-to-business buyer word-of-mouth and share-of-purchase". Journal of Business & Industrial Marketing 29, n.º 5 (27 de mayo de 2014): 427–37. http://dx.doi.org/10.1108/jbim-10-2011-0143.
Texto completoHasan, Golan y Dennis Lim. "MENGANALISIS EFEKTIVITAS EWOM PADA CUSTOMER PURCHASE INTENTION DENGAN MENGGUNAKAN SOCIAL NETWORKING OF SMARTPHONE IN BATAM". Jurnal Manajemen Universitas Bung Hatta 16, n.º 2 (27 de julio de 2021): 87–95. http://dx.doi.org/10.37301/jmubh.v16i2.19025.
Texto completoBashir, Z., M. Mansha y W. Raja. "How social media influence the customers buying behavior during Covid-19? Evidence from Pakistan." Jinnah Business Review 10, n.º 1 (1 de enero de 2022): 28–47. http://dx.doi.org/10.53369/yoeg6025.
Texto completoPeres, Rita y Mariana Silva. "The Role of Micro-Influencers in the Consumer Decision-Making Process in the Hospitality Field". European Journal of Tourism, Hospitality and Recreation 11, n.º 1 (1 de diciembre de 2021): 102–12. http://dx.doi.org/10.2478/ejthr-2021-0010.
Texto completoOe, Hiroko, Yasuyuki Yamaoka y Hiroko Ochiai. "Personal and Emotional Values Embedded in Thai-Consumers’ Perceptions: Key Factors for the Sustainability of Traditional Confectionery Businesses". Sustainability 15, n.º 2 (13 de enero de 2023): 1548. http://dx.doi.org/10.3390/su15021548.
Texto completoChristy, Caroline Claudia. "FoMo di media sosial dan e-WoM : pertimbangan berbelanja daring pada marketplace". Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 6, n.º 1 (20 de marzo de 2022): 331–57. http://dx.doi.org/10.25139/jsk.v6i1.3742.
Texto completoWalsh, Gianfranco, Kevin P. Gwinner y Scott R. Swanson. "What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion". Journal of Consumer Marketing 21, n.º 2 (1 de marzo de 2004): 109–22. http://dx.doi.org/10.1108/07363760410525678.
Texto completoLee, Jeffrey K. y Ann Kronrod. "The Strength of Weak-Tie Consensus Language". Journal of Marketing Research 57, n.º 2 (26 de febrero de 2020): 353–74. http://dx.doi.org/10.1177/0022243720904957.
Texto completoSilaban, Pantas H., Wen-Kuo Chen, Tongam Sihol Nababan, Ixora Javanisa Eunike y Andri Dayarana K. Silalahi. "How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement". Human Behavior and Emerging Technologies 2022 (20 de junio de 2022): 1–16. http://dx.doi.org/10.1155/2022/4432977.
Texto completoGvili, Yaniv y Shalom Levy. "Consumer engagement with eWOM on social media: the role of social capital". Online Information Review 42, n.º 4 (13 de agosto de 2018): 482–505. http://dx.doi.org/10.1108/oir-05-2017-0158.
Texto completoEk Styvén, Maria y Tim Foster. "Who am I if you can’t see me? The “self” of young travellers as driver of eWOM in social media". Journal of Tourism Futures 4, n.º 1 (9 de marzo de 2018): 80–92. http://dx.doi.org/10.1108/jtf-12-2017-0057.
Texto completoHarrison-Walker, L. Jean. "The effect of consumer emotions on outcome behaviors following service failure". Journal of Services Marketing 33, n.º 3 (10 de junio de 2019): 285–302. http://dx.doi.org/10.1108/jsm-04-2018-0124.
Texto completoEt. al., Mrs Hameedunissa,. "Buyer Behavioural Impact Of Electronic Word Of Mouth Among Youngsters Towards Smart Watches In Chennai City". Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, n.º 10 (3 de junio de 2021): 5723–26. http://dx.doi.org/10.17762/turcomat.v12i10.5385.
Texto completoTzavlopoulos, Ιoannis, Katerina Gotzamani, Andreas Andronikidis y Chris Vassiliadis. "Determining the impact of e-commerce quality on customers’ perceived risk, satisfaction, value and loyalty". International Journal of Quality and Service Sciences 11, n.º 4 (9 de diciembre de 2019): 576–87. http://dx.doi.org/10.1108/ijqss-03-2019-0047.
Texto completoAntonio, Ferdi y Putri Astika. "The Antecedents of Consumption Value and Its Impact on Customer Behavior; a Study of Batik Cloth on Non-Javanese Indonesian Millennials". International Journal of Applied Business and International Management 4, n.º 1 (20 de abril de 2019): 46–58. http://dx.doi.org/10.32535/ijabim.v4i1.382.
Texto completoMehran, Malik Muhammad, Tanveer Kashmiri y Ahmad Tisman Pasha. "Effects of Brand Trust, Brand Identification and Quality of Service on Brand Evangelism: A Study of Restaurants in Multan". Journal of Arable Crops and Marketing 2, n.º 2 (30 de diciembre de 2020): 35–46. http://dx.doi.org/10.33687/jacm.002.02.3191.
Texto completoChopra, Anjali, Vrushali Avhad y and Sonali Jaju. "Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial". Business Perspectives and Research 9, n.º 1 (15 de junio de 2020): 77–91. http://dx.doi.org/10.1177/2278533720923486.
Texto completoRaji, Ridwan Adetunji, Sabrina Mohd Rashid y Sobhi Mohd Ishak. "THE RELATIONSHIP BETWEEN SOCIAL MEDIA WORD-OF-MOUTH, CONSUMER-BASED BRAND EQUITY AND CONSUMER RESPONSE AMONG AUTOMOTIVE CONSUMERS IN MALAYSIA". Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) 3, n.º 2 (13 de noviembre de 2017): 181. http://dx.doi.org/10.25124/liski.v3i2.950.
Texto completoZhang, Xin, Liang Ma y Gao-Shan Wang. "Investigating consumer word-of-mouth behaviour in a Chinese context". Total Quality Management & Business Excellence 30, n.º 5-6 (2 de mayo de 2017): 579–93. http://dx.doi.org/10.1080/14783363.2017.1317587.
Texto completoGrębosz-Krawczyk, Magdalena. "Consumer storytelling as an element of word-of-mouth communication of nostalgic brands: evidence from Poland". Innovative Marketing 16, n.º 3 (11 de agosto de 2020): 74–84. http://dx.doi.org/10.21511/im.16(3).2020.07.
Texto completoRai, Rashmi y Shruti Tripathi. "CONSUMER BUYING PSYCHOLOGY AND BRAND PERCEPTION: INFLUENCE OF WORD OF MOUTH COMMUNICATION". Journal of Content Community and Communication 12 (31 de diciembre de 2020): 159–68. http://dx.doi.org/10.31620/jccc.12.20/15.
Texto completoScheinbaum, Angeline Close, Stefan Hampel y Mihyun Kang. "Future developments in IMC: why e-mail with video trumps text-only e-mails for brands". European Journal of Marketing 51, n.º 3 (10 de abril de 2017): 627–45. http://dx.doi.org/10.1108/ejm-09-2015-0624.
Texto completoMarić, Dražen, Ksenija Leković y Slavica Tomić. "E-WOM through the prism of socio-demographic analysis of users of tourist services". Ekonomika 66, n.º 4 (2020): 1–12. http://dx.doi.org/10.5937/ekonomika2004001m.
Texto completoVijayabanu C., Karthikeyan S. y Gayathri R. "Personality Antecedents of EWoM in Determining Online Customer Purchase Behavior". International Journal of Business Analytics 10, n.º 1 (20 de enero de 2023): 1–13. http://dx.doi.org/10.4018/ijban.316867.
Texto completoChaney, Damien y Drew Martin. "The Role of Shared Values in Understanding Loyalty over Time". Journal of Travel Research 56, n.º 4 (4 de agosto de 2016): 507–20. http://dx.doi.org/10.1177/0047287516643411.
Texto completoAl-Gahaifi, Tarish H. y Jaroslav Světlík. "Factors influencing consumer behaviour in market vegetables in Yemen". Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, n.º 7 (2011): 17–28. http://dx.doi.org/10.11118/actaun201159070017.
Texto completoSharma, Shiv Kumar y Anuja Shukla. "Impact of electronic word on mouth on consumer behaviour and brand image". Asian Journal of Management 8, n.º 3 (2017): 501. http://dx.doi.org/10.5958/2321-5763.2017.00081.6.
Texto completoSudhir, Subin y Anandakuttan B. Unnithan. "Measuring Consumer Motivations to Share Rumors". International Journal of Online Marketing 4, n.º 3 (julio de 2014): 51–67. http://dx.doi.org/10.4018/ijom.2014070104.
Texto completoBahri Ammari, Nedra, Abir Hsouna, Mounia Benabdallah, Anish Yousaf y Abhishek Mishra. "Consumer responses to the failure of self-service banking technology: moderating role of failure stability". International Journal of Bank Marketing 40, n.º 3 (24 de diciembre de 2021): 458–83. http://dx.doi.org/10.1108/ijbm-05-2021-0192.
Texto completoBond, Samuel D., Stephen X. He y Wen Wen. "Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings". Journal of Marketing Research 56, n.º 2 (30 de enero de 2019): 276–90. http://dx.doi.org/10.1177/0022243718821957.
Texto completoChatterjee, S. y P. Kulkarni. "Healthcare consumer behaviour: the impact of digital transformation of healthcare on consumer". CARDIOMETRY, n.º 20 (21 de noviembre de 2021): 135–44. http://dx.doi.org/10.18137/cardiometry.2021.20.134143.
Texto completoChoi, Jaewon, Hong Joo Lee y Joon Yeon Choeh. "HARNESSING THE PREDICTIVE VALUE OF ONLINE WORD-OF-MOUTH FOR IDENTIFYING MARKET SUCCESS OF NEW AUTOMOBILES: INPUT VERSUS OUTPUT WORD-OF-MOUTH PERSPECTIVES". E+M Ekonomie a Management 25, n.º 2 (junio de 2022): 183–201. http://dx.doi.org/10.15240/tul/001/2022-2-012.
Texto completoErdem, Şakir, Beril Durmuş y Osman Özdemir. "The Relationship with Ad Clicks and Purchase Intention: An Empiricial Study of Online Consumer Behaviour". European Journal of Economics and Business Studies 9, n.º 1 (6 de octubre de 2017): 25. http://dx.doi.org/10.26417/ejes.v9i1.p25-33.
Texto completoAstana, I. Gusti Made Oka. "Ecommerce Strategy Towards Shopee Consumer Behaviour In Online Shopping Through Electronic Word Of Mouth (EWOM) Variables". International Journal of Social Science and Business 5, n.º 4 (29 de diciembre de 2021): 593. http://dx.doi.org/10.23887/ijssb.v5i4.40845.
Texto completoStávková, J., H. Prudilová, Z. Toufarová y L. Nagyová. "Factors influencing the consumer behaviour when buying food". Agricultural Economics (Zemědělská ekonomika) 53, No. 6 (7 de enero de 2008): 276–84. http://dx.doi.org/10.17221/983-agricecon.
Texto completoHodeghatta, Umesh Rao y Sangeeta Sahney. "Understanding Twitter as an e-WOM". Journal of Systems and Information Technology 18, n.º 1 (14 de marzo de 2016): 89–115. http://dx.doi.org/10.1108/jsit-12-2014-0074.
Texto completoVelázquez, Beatriz Moliner, María Fuentes Blasco y Irene Gil Saura. "ICT adoption in hotels and electronic word-of-mouth". Academia Revista Latinoamericana de Administración 28, n.º 2 (1 de junio de 2015): 227–50. http://dx.doi.org/10.1108/arla-10-2013-0164.
Texto completoSharma, Nitin y Jashandeep Singh. "Effects of Social Media on Consumer Behaviour for Tourism Products". ECS Transactions 107, n.º 1 (24 de abril de 2022): 9373–80. http://dx.doi.org/10.1149/10701.9373ecst.
Texto completoAli, Yusuf Sahabi, Ab Razak Che Hussin y Halina Mohamed Dahlan. "Electronic Word of Mouth engagement in social commerce platforms: An empirical study". Information Development 36, n.º 3 (28 de agosto de 2019): 438–56. http://dx.doi.org/10.1177/0266666919867488.
Texto completoPourfakhimi, Shahab, Tara Duncan y Willem J. L. Coetzee. "Electronic word of mouth in tourism and hospitality consumer behaviour: state of the art". Tourism Review 75, n.º 4 (12 de febrero de 2020): 637–61. http://dx.doi.org/10.1108/tr-01-2019-0019.
Texto completoChong, Shyue Chuan, Foong Yee Tan, Pei Yew Mah y Choon Wei Low. "Consumers’ Purchase Intention Toward Ergonomic Footwear in Malaysia". International Journal of Financial Research 11, n.º 2 (16 de marzo de 2020): 88. http://dx.doi.org/10.5430/ijfr.v11n2p88.
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