Literatura académica sobre el tema "Word-of-mouth. Share. Consumer behaviour"
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Artículos de revistas sobre el tema "Word-of-mouth. Share. Consumer behaviour"
Fine, Monica B., John Gironda y Maria Petrescu. "Prosumer motivations for electronic word-of-mouth communication behaviors". Journal of Hospitality and Tourism Technology 8, n.º 2 (12 de junio de 2017): 280–95. http://dx.doi.org/10.1108/jhtt-09-2016-0048.
Texto completoHydock, Chris, Zoey Chen y Kurt Carlson. "Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands". Journal of Marketing 84, n.º 6 (30 de abril de 2020): 95–112. http://dx.doi.org/10.1177/0022242920920295.
Texto completoLi, Chunfa, Shengkai Wang y Jianqiang Tao. "Diffusion simulation of innovative products based on Lotka-Volterra". Journal of Contemporary Marketing Science 3, n.º 2 (6 de julio de 2020): 169–93. http://dx.doi.org/10.1108/jcmars-01-2020-0003.
Texto completoChavez, Luciana, Carla Ruiz, Rafael Curras y Blanca Hernandez. "The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective". Sustainability 12, n.º 21 (22 de octubre de 2020): 8789. http://dx.doi.org/10.3390/su12218789.
Texto completoKwasi Oppong, Peter, John Mensah y Matilda Addae. "Effect of Brand Equity on Consumers` Word-of-Mouth Behaviour in Herbal Market in Ghana". African Journal of Business and Economic Research 17, n.º 3 (6 de septiembre de 2022): 191–212. http://dx.doi.org/10.31920/1750-4562/2022/v17n3a9.
Texto completoGorokhova, T. "The influence of the development of digital technologies on consumer behaviour". Ukrainian Black Sea region agrarian science 112, n.º 4 (2021): 45–54. http://dx.doi.org/10.31521/2313-092x/2021-4(112)-5.
Texto completoSaputra, I. Kadek Ary y I. Gusti Ngurah Jaya Agung Widagda K. "BRAND IMAGE, PRODUCT KNOWLEDGE, DAN ELECTRONIC WORD OF MOUTH BERPENGARUH TERHADAP PURCHASE INTENTION". E-Jurnal Manajemen Universitas Udayana 9, n.º 3 (3 de marzo de 2020): 1129. http://dx.doi.org/10.24843/ejmunud.2020.v09.i03.p16.
Texto completoRusdiana, Alan, L. Suparto y Deni Istiono. "Dapatkah Altruism Mendorong Konsumen Untuk Melakukan e-WOM?" Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan 4, n.º 1 (4 de enero de 2023): 180–91. http://dx.doi.org/10.31949/entrepreneur.v4i1.3629.
Texto completoDecha, Oraphan. "IMPACT OF SERVICE QUALITY, SATISFACTION AND PASSENGERS BEHAVIOUR OF FULL-SERVICE AIRLINES OPERATING IN THAILAND". EUrASEANs: journal on global socio-economic dynamics, n.º 5(18) (1 de octubre de 2019): 65–78. http://dx.doi.org/10.35678/2539-5645.5(18).2019.65-78.
Texto completoA. Anaza, Nwamaka y Brian Rutherford. "Increasing business-to-business buyer word-of-mouth and share-of-purchase". Journal of Business & Industrial Marketing 29, n.º 5 (27 de mayo de 2014): 427–37. http://dx.doi.org/10.1108/jbim-10-2011-0143.
Texto completoTesis sobre el tema "Word-of-mouth. Share. Consumer behaviour"
TASSIELLO, VITO. "Word-of-mouth and forms of conversations: what people share". Doctoral thesis, Luiss Guido Carli, 2016. http://hdl.handle.net/11385/201111.
Texto completoGligorijevic, Barbara. "Consumer created reviews and ratings : the importance of word of mouth in information search". Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/66741/1/Barbara_Gligorijevic_Thesis.pdf.
Texto completoIsmagilova, Elvira, Y. K. Dwivedi, E. Slade y M. Williams. "Electronic Word of Mouth (eWOM) in the marketing context: A state of the art analysis and future directions". Springer International Publishing, 2017. http://hdl.handle.net/10454/17527.
Texto completoThis SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
Gholamzadeh, Caroline y Karolina Jakobsson. "Viral Marketing : A Quantitative Study about how Viral Marketing affects the Consumers Buying Act". Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16192.
Texto completoBennström, Stephanie, Michel Kabwe y Fredrik Karlsson. "En kvantitativ studie om sociala nätverks påverkan på konsumenter genom Facebook". Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-11874.
Texto completoChuang, Yu-Che y 莊育哲. "Explore the Low Market Share Imported Car Owners Consumer Self-Confidence in Taiwan from the Viewpoint of the Consumer Innovativeness and Word of Mouth". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2h4k3s.
Texto completo亞洲大學
經營管理學系
107
The purpose of the study was to assess the high and low market share of imported car owners consumer self-confidence in Taiwan, we organize and summarize the theses about word of mouth, consumer self-confidence, and consumer innovativeness. To find out the factors that affect consumers purchase of imported car brands,and to propose the purchase decision factors with the owners of low market share brands. In the literature on “consumer self-confidence”, few studies have used “imported cars” as research objects to explore consumer self-confidence. This study extends consumer innovation-related variables and makes the theory more complete in the context of car purchases. This study takes the imported car owners in Taiwan as the research object. Imported models of domestic brands are also. The purpose of the study was: How will the consumer innovativeness impact on consumer self-confidence。How will the involvement impact on the path between the perceived credibility and consumer self-confidence. Explore the difference between high and low market share imported car owners consumer self-confidence and consumer innovativeness。 A total of 158 responses were obtained. and the main sampling objects are Imported car owners in Taiwan. The results revealed by AMOS MSEM, and the results of the study were that the car owners involvement would impact the relationship between consumer innovativeness and consumer self-confidence, the relationship between word of mouth and perceived risk, and the relationship between perceived credibility and consumer self-confidence. And we also found it the low market share brand imported car owners involvement and consumer self-confidence were better than high market share brand imported car owners. after we added up each brand, we got the same result, too. Finally, the results of this study propose theoretical and management implications, as a reference to the follow-up study of consumer innovation and consumer self-confidence.
Ismagilova, Elvira, E. Slade, Nripendra P. Rana y Y. K. Dwivedi. "The effect of characteristics of source credibility on consumer behaviour: a meta-analysis". 2019. http://hdl.handle.net/10454/16838.
Texto completoThe aim of this research is to synthesise findings from existing studies on the characteristics of source credibility of electronic word of mouth (eWOM) communications in a single model by using meta-analysis. Findings from 20 research papers show that source expertise, trustworthiness, and homophily significantly influence perceived eWOM usefulness and credibility, intention to purchase, and information adoption. The results of this study add to existing knowledge of the influence of source characteristics on consumer behaviour, which will advance our understanding of information processing. Marketers can use the findings of this meta-analysis to enhance their marketing activities.
Ismagilova, Elvira, Y. K. Dwivedi, Nripendra P. Rana, Uthayasankar Sivarajah y Vishanth J. P. Weerakkody. "Weight Analysis of the Factors Affecting eWOM Providing Behavior". 2020. http://hdl.handle.net/10454/17919.
Texto completoElectronic word of mouth (eWOM) significantly affects the consumer decision-making process. A number of studies investigated why consumers provide eWOM communications. Existing literature has contradicting factors regarding factors affect eWOM providing behaviour. This study aims to evaluate factors affecting eWOM providing behaviour by performing a systematic review and weight analysis of existing research outputs. Based on the result of weight analysis it was found that the best predictors of eWOM providing behaviour are involvement, self-enhancement, and trust in web eWOM services. Scholars can use the results of this study when making decisions regarding the inclusion of factors in their research. Practitioners can pay more attention to the best predictors.
Lopes, Helena Isabel Guerreiro da Costa. "A influência dos blogs na opinião do consumidor". Master's thesis, 2012. http://hdl.handle.net/10071/5687.
Texto completoA evolução das comunidades online e das redes sociais tem vindo a conferir cada vez mais poder ao consumidor. O consumer-generated-media, que consiste na partilha de informação sobre marcas, produtos e serviços entre consumidores, tem vindo a crescer rapidamente. Esta partilha tem vindo, também, a ganhar expressão em blogs pessoais. A relação existente entre os bloggers e os seus leitores assemelha-se a uma relação de boca-a-boca, neste caso designada por electronic word-of-mouth (eWOM) e acaba por ser mais poderosa do que a tradicional relação de boca-a-boca, visto que esta acontecia entre um pequeno número de pessoas e o eWOM é difundido a uma larga escala tendo consequências para as marcas e produtos. Por esta razão, neste estudo procura perceber-se a influência que os blogs têm na opinião dos consumidores relativamente a marcas e produtos e os factores que determinam essa influência.
The evolution of online communities and social networks has conferred a growing power to the consumer. The consumer-generated-media, which consists in sharing information about brands, products and services among consumers, has been growing rapidly. This sharing has been, also, gaining expression in personal blogs. The relationship between bloggers and their readers is similar to a word-of-mouth relationship, in this case designated by electronic word-of-mouth (eWOM) and it ends up being more powerful than the traditional word-of-mouth relationship, since this happened amongst a small number of people and the eWOM is broadcasted to a large scale having consequences for the brands and products. Therefore, this study attempts to understand the influence that blogs have on the consumer opinion regarding brands and products and the determinants of that influence.
Faísca, Inês Costa Pereira de Lima. "The power of an influencer : the effects of power and the advertising techniques on consumer behaviour". Master's thesis, 2021. http://hdl.handle.net/10400.14/35012.
Texto completoAs redes sociais evoluíram para fazer parte do nosso dia a dia. Como um subproduto do rápido crescimento das redes sociais, os influenciadores apareceram como criadores de conteúdo e se tornaram quase indispensáveis para as marcas exibirem e promoverem seus produtos ou serviços. Esta tese tem como objetivo estudar os efeitos do poder – por meio de macro e micro influenciadores - e das técnicas de anúncio no comportamento do consumidor. O poder parece interagir com o tipo de anúncio, uma vez que um macro-influenciador com um tipo de anúncio mais flagrante é mais capaz de gerar maior intenções de boca a boca e maior intenção de compra. Através da combinação do poder do influenciador e do tipo de anúncio, este estudo contribui para a literatura existente sobre influenciadores e introduz o diálogo para as várias combinações de poder e técnicas de publicidade que podem ser usadas para influenciar o comportamento do consumidor.
Libros sobre el tema "Word-of-mouth. Share. Consumer behaviour"
Bowman, Douglas. Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior. Cambridge, MA: Marketing Science Institute, 2001.
Buscar texto completoBowman, Douglas. Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior. Cambridge, Mass: Marketing Science Institute, 2001.
Buscar texto completoBowman, Douglas. Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior. Cambridge, MA: Marketing Science Institute, 2001.
Buscar texto completoZaraket, Sarah. Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth. Taylor & Francis Group, 2022.
Buscar texto completoConsumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth. Taylor & Francis Group, 2020.
Buscar texto completoZaraket, Sarah. Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth. Taylor & Francis Group, 2020.
Buscar texto completoZaraket, Sarah. Consumer Behaviour and Social Network Sites. Taylor & Francis Group, 2020.
Buscar texto completoCapítulos de libros sobre el tema "Word-of-mouth. Share. Consumer behaviour"
Khondkar, Mubina. "Tracking Buying Behavior by Analyzing Electronic Word of Mouth". En Encyclopedia of Data Science and Machine Learning, 686–706. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-9220-5.ch040.
Texto completoLópez, Manuela y María Sicilia. "How to Develop WOM Marketing". En Marketing and Consumer Behavior, 720–37. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch032.
Texto completoÖzbük, Raife Meltem Yetkin. "Antecedents, Motivations, and Consequences of Electronic Word-of-Mouth Communication for Consumers". En Leveraging Consumer Behavior and Psychology in the Digital Economy, 106–32. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3042-9.ch007.
Texto completoJain, Dhiraj, Lovish Bhansali y K. Sanal Nair. "Impact of Online Reviews on Purchasing Decisions". En Advances in Marketing, Customer Relationship Management, and E-Services, 278–91. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9449-1.ch015.
Texto completoDash, Manoj Kumar y Anil Kumar. "Consumer's Perception and Behavioural Reaction". En Advances in Marketing, Customer Relationship Management, and E-Services, 406–20. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0143-5.ch024.
Texto completoAkbıyık, Adem y Naciye Güliz Uğur. "Fundamentals of Electronic Word of Mouth". En Exploring the Power of Electronic Word-of-Mouth in the Services Industry, 1–17. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8575-6.ch001.
Texto completoChouhan, Vineet. "Investigating Factors Affecting Electronic Word-of-Mouth". En Advances in Marketing, Customer Relationship Management, and E-Services, 119–35. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9449-1.ch007.
Texto completoLópez, Manuela y María Sicilia. "How to Develop WOM Marketing". En Electronic Payment Systems for Competitive Advantage in E-Commerce, 30–47. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5190-6.ch003.
Texto completoGuerreiro, João y Sandra Maria Correia Loureiro. "Unraveling E-WOM Patterns Using Text Mining and Sentiment Analysis". En Exploring the Power of Electronic Word-of-Mouth in the Services Industry, 88–100. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8575-6.ch006.
Texto completoDevigili, Matteo, Tommaso Pucci, Niccolò Fiorini y Lorenzo Zanni. "Going Crazy for Reviewing". En Exploring the Power of Electronic Word-of-Mouth in the Services Industry, 160–78. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8575-6.ch010.
Texto completoActas de conferencias sobre el tema "Word-of-mouth. Share. Consumer behaviour"
Zadbood, Amineh, Nicholas Russo y Steven Hoffenson. "Word-of-Mouth Recommendations in an Automobile Market System". En ASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/detc2019-97680.
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