Tesis sobre el tema "Visual Company"
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Miridjanian, Julie y Marine Ballias. "Creating a visual brand identity : The case of Charles Picard's Company". Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16001.
Texto completoObyn, Renaat y Nele Callens. "Company Communication System for Customers and Dealers". Thesis, Jönköping University, School of Engineering, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-824.
Texto completoThis thesis, that comes together with an extranet and internet site programmed in ASP.NET 2.0, has been written in the context of our final project on bachelor level in association with the School of Engineering – Jönköping University.
We had the choice to think of a project on our own or to work in association with a company. As the Belgian company Induma came with this idea, we decided to work this project out.
Our project has got the name ‘Company Communication System for Customers and Dealers’. Besides the front-end and back-end internet site, it will also include a system for customers and dealers, extranet site. So the site will get more interactive and there will be more online transactions possible.
We would like to thank the School of Engineering – Jönköping University, KATHO – VHTI and our parents to get the chance to experience studying abroad. We would also like to thank the company Induma for their cooperation and our Belgian and Swedish supervisors K. Deseyne and M. Schoultz for their guidance and help.
REMONDINO, CHIARA LORENZA. "The Visual Company: il ruolo della visualizzazione dei dati per al sostenibilità delle imprese". Doctoral thesis, Politecnico di Torino, 2019. http://hdl.handle.net/11583/2742538.
Texto completoMayer, Katherine. "Fulfillment & Amazon Invazion: Explorations of the Company Amazon Through Play". Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/scripps_theses/1332.
Texto completoKasurinen, Viktor. "Coca-Cola Company - En färgstark personlighet : En undersökning i färgers förmåga att förmedla varumärkesidentitet i reklamfilm". Thesis, Högskolan Dalarna, Bildproduktion, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-30725.
Texto completoALMEIDA, MARCELO VIANNA LACERDA DE. "THE EFFICIENCY OF THE COMPANY GRAPHIC SIGN: A FORM ACCLAIMED BY THE DESIGN FIELD ON THE LEVELS OF MODERN VISUAL CULTURE". PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2010. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=21611@1.
Texto completoQuando se visualiza a profusão de signos gráficos de empresas, atualmente expostos no meio social, se manifestam várias indagações, dentre as quais uma é fundamental: o que possibilita a estas imagens gráficas deterem tamanha força, capaz de permitir o seu reconhecimento como representante da empresa a que pertence, ou como sinal de indicação da marca de produtos a que se devota o consumo? O propósito deste trabalho de pesquisa é apresentar o entendimento de como o signo gráfico empresarial atinge essa força, que aqui se entende por eficiência. Tal como efetuamos nossa análise do fenômeno, a eficiência do signo gráfico empresarial não pode ser compreendida a partir das características técnicas de sua configuração, mas pela construção cultural de um campo simbólico de produção - o campo do design. Esse fenômeno somente foi possível porque ocorreram transformações sociais de grande proporção, que aprofundaram sobremaneira a ruptura inicial de instauração da Idade Moderna. Uma delas foi a alteração do modelo de visualidade no século XIX, a qual possibilitou ao campo do design efetivar seus princípios legítimos de produção de imagens gráficas, e assim justificar, na sociedade, o domínio de sua fabricação. Outra alteração consistiu na mudança do modelo de satisfação subjetiva, que forneceu as bases do insaciável consumo moderno. Essa mudança ofereceu oportunidade para que se instituíssem a importância das marcas - imagens projetadas a partir de valores atribuídos aos empreendimentos - e a força de seus signos gráficos. Para a articulação dessas duas alterações com a análise da eficiência do signo gráfico, foram empregados os seguintes autores: Jonathan Crary e Colin Campbell, que contribuíram respectivamente com indicações relevantes das alterações que permitiram aos indivíduos das sociedades modernas, visualizar e consumir de maneira autônoma. Na análise do funcionamento do campo do design, utilizou-se um autor fundamental, Pierre Bourdieu, que explicita, por meio de sua teoria de produção dos campos simbólicos, a maneira pela qual um bem simbólico - por exemplo, uma imagem gráfica - alcança o reconhecimento como legítimo. A partir dessa produção simbólica do campo, é possível compreender que a eficiência do signo gráfico empresarial depende de sua legitimação, levada a efeito de maneira precisa entre os diversos agentes e instituições das instâncias desse campo autônomo do design, em luta constante por legitimidade na hierarquia social.
When one visualizes the profusion of company graphic signs currently displayed in the social area, several questions arise, but nevertheless one is basic: what enables these graphic images to have so much strength which allows them to be recognized as representative of the companies to which they belong or as sign indicative of the trademarks of products whose consumption is desired? The purpose of this research work is to present the understanding of how the company graphic sign attains this strength, which in this work is understood as efficiency. As we perform our analysis of the phenomenon, the efficiency of the company graphic sign cannot be comprehended based on the technical characteristics of its configuration, but rather as the cultural construction of a symbolic field of production – the design field. This phenomenon was possible only because large-scale social transformations took place which greatly deepened the initial breakthrough of the establishment of the Modern Age. One of these was the change in the model for visualizing in the 19th century which enabled the design field to achieve its legitimate principles of graphic image production and thus justify to society the mastery of their production. Another change involved the shift in the model of subjective satisfaction, which furnished the bases for modern insatiable consumption. This change offered the opportunity for instituting the importance of trademarks – images projected based on values attributed to the undertakings – and the strength of their graphic signs. For the articulation of these two changes with the analysis of the graphic sign´s efficiency, the following authors were utilized: Jonathan Crary and Colin Campbell, who contributed respectively with relevant indications of these changes which allowed individuals in modern societies to visualize and consume in an independent way. In the analysis of the design field´s functioning, a fundamental author was utilized: Pierre Bourdieu, who makes explicit, by means of his theory of symbolic field production, the way in which a symbolic asset – for example, a graphic image – achieves recognition as legitimate. Based on this symbolic field production, it is possible to comprehend that the efficiency of the company graphic sign depends on its legitimizing, carried out in a precise way among the various agents and institutions on the levels of this independent field of design, in a constant struggle for legitimacy in the social hierarchy.
Quand on visualise la profusion des signes graphiques des entreprises actuellement exposés dans la société, plusieurs indagations se manifestent, cependant, une nous semble fondamentale: qu’est-ce que possibilite à ces images graphiques d’avoir telle force qui permet que l’on les reconaisse comme représentant de l’entreprise à laquelle elles appartiennent ou même comme indication de la marque des produits de consommation? L’objectif de ce travail est de comprendre comment le signe graphique d’une entreprise gagne cette force, qui dans ce travail on appelera efficacité. Selon la façon dont nous avons effectué notre analyse de ce phénomène, l’efficacité du signe graphique d’une entreprise ne peut pas être comprise à partir des caractéristiques techniques de sa configuration, mais à partir de la construction culturelle d’un champ symbolique de production – le champ du design. Cela a été possible grâce aux grandes transformations sociales qui ont aprofondi la rupture iniciale d’instauration de l’âge moderne. Une de ces transformations fût le changement de modèle de visualité au XIXème siècle qui a possibilité au champ du design d’effectuer ses príncipes légitimes de production des images graphiques et ainsi de justifier dans la société le domaine de sa fabrication. Une autre tranformation fût le changement de modèle de satisfaction subjective qui a donné les bases de la consommation exagérée de la modernité. Ce changement offrit l’opportunité de l’institution et de l’importance des marques – images projetées à partir des valeurs attribuées aux entreprises – et la force de leurs signes graphiques. Pour articuler ces deux changements deux auteurs ont été utilisés: Jonathan Crary et Colin Campbell qui ont fourni des indications relevantes à propos de ces changements qui permirent aux individus des sociétés modernes de visualiser et de consommer de manière autonome. Dans l’analyse du fonctionnement du champ du design, on a utilisé un auteur fondamental, Pierre Bourdieu qui explicite à travers sa théorie du champ de production symbolique, la façon dont un bien symbolique, une image graphique par exemple, obtient la reconnaissance comme légitime. À partir de cette production symbolique du champ, il est possible de comprendre que l’efficacité du signe graphique d’une entreprise dépend de sa propre légitimation parmi plusieurs agents et institutions de ce champ autonome du design, en lutte pour la légitimation dans l’hiérarchie sociale.
Olsén, Emma. "Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company". Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-83074.
Texto completoProjektet som presenteras i den här rapporten är resultatet av ett examensarbete för Civilingenjörslinjen Teknisk Design vid Luleå Tekniska Universitet. Projektet har drivits mot och i samarbete med energiföretaget Leosol under hösten 2020. Leosol har investerat både pengar och tid i annonsering online. Detta har genererat ett större besöksflöde, dock har det inte lett till en ökning av bokningar av deras tjänster. Leosol vill öka antalet bokningar som sker via deras hemsida. Detta examensarbete har utförts för att bidra till detta mål. Projektet har därför kretsat kring att förstärka Leosols varumärke genom att utforska olika alternativ till en ny grafisk profil och ett nytt visuellt varumärke. Dessa nya varumärkesverktyg kommer sedan att implementeras i en helt ny hemsida. En variant av IDEO’s Human-Centered Designprocess har använts under projektet för att uppnå detta. Genom att arbeta nära och tillsammans med användaren, i detta fall Leosols kunder, har de nuvarande problemen samt olika lösningar förtydligats och identifierats. Under processen har den grafiska profilen och wireframen för hemsidan skapats separat. I sista fasen i projektet kombinerades dessa till det slutgiltiga konceptet. Projektet har resulterat i en ompositionering av Leosols varumärke genom att skapa en mer professionell ton. Den grafiska profilen har sammanfattats i form av en poster. Denna beskriver den nya logotypen, färger, typsnitt, bildspråk samt en kort instruktion som förklarar hur dessa bör appliceras. Den nya grafiska profilen applicerades sedan på wireframen, för att skapa den slutgiltiga hemsidan. Hemsidans layout är skapad för att användaren ska snabbt kunna identifiera Leosol’s identitet samt deras tjänster. Genom att implementera en hemsida som verkligen representerar Leosol ökar chanserna för att antalet bokningar på deras hemsida stiger.
Johnson, Stacey. "Taking pictures, making movies and telling time : charting the domestication of a producing and consuming visual culture in North America". Thesis, McGill University, 1998. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=35900.
Texto completoFour cultural forms (No. 1 Kodak, Box Brownie, Cine Kodak and Cine Kodak 8) are specified in this development, all pioneered by the Eastman Kodak Company. The dissertation traces Eastman Kodak's direct involvement in the popularization of image practices. It analyzes strategies used by them to make this possible, namely an appeal to the becoming lifestyles of the bourgeois and middle-classes.
The analysis links the popularization of image-making and consuming practices to other popular amusements (i.e. cycling, cinema-going) to work against an artifact-centred analysis. Issues of gender and generation are critically evaluated as concepts used to instill image-making as a popular, family practice. Shifts in modern temporal and spatial experience, as well as mobility are also explored in relation to popular image-making.
Rönnqvist, Louise. "Prerequisites for a Successful Implementation of Visual Communication in a Production Environment : -A Case Study at a global industrial company in Sweden". Thesis, University of Gävle, Department of Technology and Built Environment, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-5424.
Texto completoVisualization is a lean tool and in order to strive to become a lean company applying the lean philosophy in all these parts of the organization is necessary. A company that does not understand the philosophy and culture behind lean production, even though applying lean tools, is not a lean business and has a long way to production excellence.
Implementing and becoming a visual organization means change which includes the organizational culture, collective attitude and beliefs. The difference between success and failure is about the ability to provide knowledge, information and to create prerequisites for participation and engagement at all levels in the organization with a clear and direct leadership.
In many companies communication is lacking sufficient and official channels, and the inadequacy in the information systems are usually due to functional thinking and strict boarders at all levels in an organization. New ways of communication are the result of process orientation, demanding new prerequisites for information systems which companies needs to develop and thus become more visual. Knowledge and information needs to become more accessible and objective in order for decision to be taken based on facts not be the result of interpretations of reality. Visualization enables people to see and develop an objective and common reality. It further contributes to the organizations ability for improvement and aligns the employees to fulfill the overall business objectives and strategies.
The Company in this case that wants to be anonymous will further be called Company X. Company X objective is to develop a visual communication system to increase the information sharing and flow throughout the organization. However, this is not an easy task and many companies lack sufficient prerequisites to carry out a successful implementation. The research result at Company X has in this study shown weaknesses in core areas as in clear and direct leadership, vision and strategy development and communication as well as a low level of knowledge transformation at all levels in the organization in order to create engagement for the change process which an implemetion of this kind is.
Visualisering är ett lean verktyg och i sträva att bli ett lean företag måste lean filosofin tillämpas i alla delar av organisationen, vilket är en nödvändighet. Ett företag som inte förstår filosofin och kulturen bakom lean produktion, trots att man tillämpar lean verktyg, är inte ett lean företag och har en lång väg från optimering av produktion. Förutsättningarna att bli en visuell organisation innebär förändringar som omfattar organisations kultur, kollektiva attityder och föreställningar. Skillnaden mellan framgång och misslyckande handlar om förmågan att ge kunskap, information och att skapa förutsättningar för delaktighet och engagemang på alla nivåer i organisationen, detta genom ett tydligt och direkt ledarskap.
Kommunikation på många företag saknar ofta tillräckliga och officiella kanaler och bristen på information beror många gånger på funktionstänkande och strikta gränser, på alla nivåer i organisationen. Nya sätt att kommunicera är resultatet av processorientering vilket krävs för att företag ska kunna skapa förutsättningar för informationssystem och bli mer visuella. Kunskap och information måste bli mer tillgängligt och objektivt för att beslut som är baserade på fakta och inte på tolkningar av verkligheten ska kunna fattas. Visualiseringen möjliggör för människor att se och utveckla en objektiv och gemensam verklighet. Detta bidrar till organisationers möjlighet till förbättringar och möjlighet för de anställda att uppfylla de övergripande affärsmålen och strategierna för organisationen.
Det studerade företaget som valt att vara anonymt kommer hädanefter kallas för Företag X. Företag X målsättning är att utveckla ett visuellt kommunikationssystem i syfte att öka utbytet av information och dess flöden . Men detta är inte en lätt uppgift och många företag har inte tillräckliga förutsättningar för att kunna genomföra en framgångsrik implementering. Resultaten från studien på företaget X visar på svagheter inom kärnområden som ett klart och tydligt ledarskap, utvecklandet och kommunikationen av vision och strategier samt en låg nivå rörande kunskapsspridandet på alla nivåer i organisationen för att skapa engagemang för förändrings process som en implementering av detta slag innebär.
Stenberg, Christoffer. "Grafisk profilering av ett nystartat hälsoföretag". Thesis, Högskolan Dalarna, Grafisk teknologi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:du-26907.
Texto completoThis work was conducted in collaboration with the startup company Eklundens källa. The purpose of the studies was to find out how a branding manual and a user-friendly website should be made to reflect the company's vision and core values in the most appropriate manner. A semi-structured interview was conducted with the client to get more knowledge about the company. A visual content analysis was performed to get a better understanding of how competitors are profiled, and how their websites are built. Two separate surveys revealed valuable opinions and results as the basis for the production of Eklundens källas new visual identity. The visual identity was made after Sless’ model measuring information design. The result of this work was a proposal for a more user-friendly website and a new branding manual containing guidelines for logos, colors, fonts, visual identity imagery, correspondence materials and web for the company. The respondents' answers showed that the new material largely conveyed the company's core values of safety and competence, and that it was suited to the industry.
Raschke, Bastian y Pascal Balonier. "Corporate visual identity in foreign markets : An analysis of the relationship between firm- and market-level factors and CVI adjustments of multinational firms and their performance". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35395.
Texto completoBauerová, Marie. "Vizualni komunikace firmy a firemni styl". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113681.
Texto completoShettennavar, Akshay y Kumar Prajwal Yadav Prasanna. "Planning of a Production layout for a Swedish manufacturing company : A case study at REHOBOT Rotex AB". Thesis, Jönköping University, JTH, Produktionsutveckling, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53498.
Texto completoAndersson, Linn y Cassandra Thomas. "The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95930.
Texto completoLee, Jenny Rose. "Empire, modernity and design : visual culture and Cable & Wireless' corporate identities, 1924-1955". Thesis, University of Exeter, 2014. http://hdl.handle.net/10871/16467.
Texto completoKyncl, Jiří. "Corporate identity, vizuální komunikace a jejich vliv na management firmy". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76543.
Texto completoPettersson, Erika y Emelie Ågren. "Grafisk identitet för ett glasmästeri : Processen bakom produktionen avlogotyp, webbsida och grafisk manual för Falu Glastjänst AB". Thesis, Högskolan Dalarna, Grafisk teknologi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:du-26910.
Texto completoGraphical identity is important for a company to distinguish itself from the competition and to give it a reliable business image. The present study aims therefore to modernize the graphical identity of Falu Glastjänst in order to communicate sustainability, quality and service. A further goal is to develop a website in which the modernized graphical identity is applied as well as a recommended graphical manual for Falu Glastjänst. Semi-structured interviews were conducted with Falu Glastjänst and one of its customers. Two web-based surveys were carried out. The first survey aimed at studying the behavior of a target group in need of glazing service. The second survey was carried out to test the results of the first survey on a new group of potential customers. In order to build a user-friendly website with best hierarchy, Card Sortings was carried out with four potential customers and three IT professionals. Results of the study include a new logotype and graphic identity which communicate sustainability, quality and service. This has been confirmed by Falu Glastjänst as well as their former and potential customers. A further result of the study is a new website for Falu Glastjänst with a hierarchy based on participants of the study and thereby the target group’s wishes and habits.
Fagerudd, Sofi y Jenny Winbom. "När strategi blir design : Företags drivkrafter bakom grafiska profilbyten". Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24322.
Texto completoGrafiska profiler är en del av företags varumärkesuttryck. De grafiska värdena speglar de varumärkesvärden företag önskar förmedla. De består av olika grafiska element som exempelvis logotyp, företagsmärke, färgsättning, mallar, regler, teckensnitt, pictogram, format samt hänvisningar för hur olika grafiska produkter ska se ut exempelvis visitkort, skyltar och material till hemsidor. Uppsatsen syftar till att undersöka varför företag väljer att byta ut sina grafiska profiler genom att studera deras bakomliggande drivkrafter. För att undersöka detta har fyra företag studerats samt två byråer som arbetar med strategiska varumärkesfrågor samt med att ta fram grafiska profiler. Resultatet visar att de primära drivkrafterna är att ena företaget, funktionalitet, förändring och modernisering, organisatoriska förändringar, differentiering samt emotionella faktorer. Dessa tas i beräkning mot de kostnader företagen har möjlighet att bekosta och genererar därmed olika omfattande mervärden. Studien påvisar även att ett mervärde företagen ej tar hänsyn till i de bakomliggande drivkrafterna är de positiva interna effekter bytet genererar.
Hubka, Michal. "Corporate design na příkladě konkrétní společnosti". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-12018.
Texto completoOndruch, Lukáš. "Aplikace fuzzy logiky pro vyhodnocení dodavatelů firmy". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-444552.
Texto completoHidalgo, Flores Paul Joseph 1986. "Compact features for mobile visual search = Descritores compactos para busca visual em dispositivos móveis". [s.n.], 2015. http://repositorio.unicamp.br/jspui/handle/REPOSIP/258941.
Texto completoDissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia Elétrica e de Computação
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Resumo: Aplicações de busca visual em aparelhos móveis (Mobile Visual Search ¿ MVS) tornaram-se possíveis devido ao alto poder computacional e a multiplicidade de sensores dos novos dispositivos móveis (smart-phones, tablets). Além disso, o estado da arte em recuperação de informação multimídia baseada no conteúdo (Content Based Image Retrieval - CBIR) alcançou uma maturidade que permite realizar estas tarefas de forma eficiente. Nesta dissertação, apresentamos um estudo das principais técnicas em CBIR visual das imagens. Uma vasta investigação da literatura foi realizada, que inclui desde os descritores baseados em gradiente mais comuns aos mais recentes descritores binários e compactos. Como resultado da análise comparativa entre as principais técnicas no contexto de MVS, apresentamos as alternativas mais apropriadas para serem utilizadas em tais aplicações
Abstract: Mobile Visual Search (MVS) applications became possible due to the computational power and multiple sensors on current mobile devices (smart-phones, tablets). In addition, the state-of-the-art in content based image retrieval (CBIR) has reached a maturity to perform these tasks efficiently. In this dissertation, we present a study of the major techniques in CBIR. An extensive study of literature, including the most common descriptors based on gradients and the recently proposed binary descriptors. As a result of comparative analysis between the main techniques in the context of MVS, we present the most appropriate alternatives to use in such applications
Mestrado
Engenharia de Computação
Mestre em Engenharia Elétrica
Börjeson, Charlie. "Design of a compact wavefront sensor for measurements on the human eye". Thesis, KTH, Tillämpad fysik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-284689.
Texto completoVågfrontssensorer för mätningar på ögon är ofta mycket stora, dyra och svåra att transportera. En kompakt vågfrontssensor skulle vara kostnadseffektiv och flexibel eftersom den skulle kunna användas i flera olika system. Målet med detta examensarbete var att producera en mer kompakt och transportabel vågfrontssensor. En kortare teleskopvariant föreslogs och analyserades både teoretiskt och med datorsimuleringar. En experimentell uppsättning gjordes också för att jämföra den kortare teleskopdesignen med ett sedvanligt vågfrontssensorteleskop. En kompakt vågfrontssensor byggdes med standardkomponenter samt med några modifierade standardkomponenter. Tester med den kompakta vågfrontssensorn gjordes både på ögonmodeller och mänskliga ögon. Den kompakta vågfrontssensorn gav korrekta mätvärden på brytningsfelen på ögonmodellerna. Det gick bra att genomföra mätningar på mänskliga ögon, både i centrala och perifera synfältet, och högre ordningens aberrationer bekräftades. För att placera mänskliga ögon på korrekt avstånd från vågfrontssensorn krävdes en extra pupillkamera, som inte var inkluderad i den kompakta vågfrontssensorn. Framtida förbättringar för den kompakta vågfrontssensorn diskuteras.
Masson, Clément. "Direction estimation using visual odometry". Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169377.
Texto completoDetta masterarbete behandlar problemet med att mäta objekts riktningar från en fastobservationspunkt. En ny metod föreslås, baserad på en enda roterande kamera som kräverendast två (eller flera) landmärkens riktningar. I en första fas används multiperspektivgeometri,för att uppskatta kamerarotationer och nyckelelements riktningar utifrån en uppsättningöverlappande bilder. I en andra fas kan sedan riktningen hos vilket objekt som helst uppskattasgenom att kameran, associerad till en bild visande detta objekt, omsektioneras. En detaljeradbeskrivning av den algoritmiska kedjan ges, tillsammans med testresultat av både syntetisk dataoch verkliga bilder tagen med en infraröd kamera.
Londero, Fabrício Tonetto. "Estimativa de orientação com uma bússola visual baseada em cores". Universidade Federal de Santa Maria, 2016. http://repositorio.ufsm.br/handle/1/12172.
Texto completoOs seres humanos e animais fazem uso de muitos sentidos para interagir com o ambiente a sua volta. Os computadores, por sua vez, interagem por meio de dispositivos de entrada e saída, tais como caixas de som, teclados e monitores, tendo suas interações muito mais limitações. Mas, atualmente, dispositivos como câmeras e microfones foram adicionado à computadores, aumentando sua interatividade. Com este avanço, surgem robôs autônomos equipados com sensores, tais como de som, de tato e visão, este último por intermédio de uma ou de mais câmeras. Um robô, para ser considerado autônomo, deve tomar decisões sem a intervenção humana e, para possuir excelência no que faz, deve ser munido de uma boa forma de orientação. Este trabalho apresenta uma alternativa de bússola visual para estipular a orientação de robôs e veículos autônomos, para que estes consigam se locomover em um cenário (ambiente) e efetuar o trabalho no qual foram construídos para desempenhar. A abordagem proposta trabalha com perspectivas 360o do ambientes, no qual se extrai informações das trocas de cores que ocorrem. Com as contagens de trocas de cores, o processo é repetido com imagens recebidas dos robôs ou veículos em movimento, e as trocas de cores desta imagem com as armazenadas da perspectiva 360o. O resultado da comparação de troca de cores é utilizado para estimar o grau de similaridade entre as imagens e assim, apresentar o ângulo no qual a imagem do robô em movimentação está presente na perspectiva 360o. Os robôs ou veículos autônomos podem usar deste valor apresentado nas suas tomadas de decisão.
Ardin, Paul Björn. "How is an ant navigation algorithm affected by visual parameters and ego-motion?" Thesis, University of Edinburgh, 2017. http://hdl.handle.net/1842/25500.
Texto completoGourichon, Stéphane. "Utilisation d'un compas visuel pour la navigation d'un robot mobile". Phd thesis, Université Pierre et Marie Curie - Paris VI, 2004. http://tel.archives-ouvertes.fr/tel-00011128.
Texto completoDes modèles issus d'expériences sur des abeilles ont montré qu'une approche minimaliste suffit pour une tâche de retour au nid à orientation connue. Nous analysons les conséquences d'une erreur d'orientation et les modes de fonctionnement dégradés qui restent possibles mais insatisfaisants.
Nous élaborons une méthode originale et minimale de réorientation, appelée « compas visuel ». L'observation de trois panoramas d'orientation connue et une approximation au premier ordre suffisent pour mémoriser de quoi s'orienter. Nous comparons le compas visuel avec une seconde méthode plus simple et approximative. Nous montrons formellement et expérimentalement que leur précision est suffisante pour naviguer et que leur champ d'action peut être arbitrairement étendu par construction d'une carte cognitive.
Samoud, El Fidha Saima. "Propositions méthodologiques d'analyse comparée des arts d'une même culture : introduction à l'analyse des relations entre les arts musicaux et visuels arabo-musulmans". Paris 4, 2008. http://www.theses.fr/2008PA040116.
Texto completoStarting from the intuition that a link connects Arab-Islamic arts, a link confirmed by various articles dealing with the former, this research addresses a more general issue : studying how various artistic expressions of the same culture can be compared, and finding methods and approaches for making such comparisons possible. In this dissertation we first discuss problems inherent to comparative studies. Next, looking at the cultural relationships between all arts in general and more particularly between the musical and visual arts, we then investigate the analytical methods that allow us to deduct the existence of these relationships. Finally, we suggest possible approaches for analyzing the relationships between arts of the same culture, and more specifically between arts "belonging to" Arab-Islamic culture
Pohořelský, Roman. "Univerzální mobilní databázový konektor v prostředí Windows Mobile". Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2009. http://www.nusl.cz/ntk/nusl-235498.
Texto completoCom'Nougue, Michel. "Les nouvelles méthodes de navigation durant le Moyen Age". Phd thesis, Conservatoire national des arts et metiers - CNAM, 2012. http://tel.archives-ouvertes.fr/tel-00819271.
Texto completoTsai, Pai-Chun y 蔡佩君. "A Study on Branding Visual Image of Chunghwa Telecom Company". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/31995218289785196283.
Texto completo中原大學
商業設計研究所
98
When the world economic internationalization and liberalization, communications and computer technology developed rapidly. Innovation in the telecommunications business operations of thinking must be exclusive. Chunghwa Telecom Company has been privatized in 2005. But their brand image remains with the state-run marke. There are still gap between consumer awareness. Brand has a lot of touch piont with user. The most impact is visual. When corporate build brand, it must considered all of the brand’s activity. The Research goals: 1) To analysis the visual idenity’s touch point to realize the Chunghwa Telecom’s brand image. 2) To analysis cognitive differences between Chunghwa Telecom’s users and staffs. In this study, the brand’s visual touch point and brand image as a point of contact research framework. According to dividing attribute into four items: CI desing, information design, product and packaging design, corporate’s activity. There are three results in this paper. First, CI design is the lowest score of four, and the image is conservative, commercial and old. Users made a restrained impression on information design, and the image is commercial, realistic and manly. The image of product and packaging design is creative and active. Corporate activity is the most difference, and the image is professional, exquisite and fashionable. Second, the branding image had cognitive dissonance between users and staffs. Finally, According to the survey of branding image showed that brand image had three characteristics: creativity, experience and aesthetic. In summary this paper is able to promote the developing of telecommunications industry to build brand image.
Wu, Chih-Hua y 吳智華. "Knowledge Graph Construction and Visual Platform Development - An Application to Manufacturing Company A". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/297s2p.
Texto completo元智大學
資訊工程學系
104
As time goes by, the technology in manufacturing industry improves. The modern management concepts become popular. Manufacturing industry relies more and more on information technology. Nowadays, great amount of machine information, testing record, big data and so on are generated in the process of Relational Database, manufacturing and testing. The growing model of product information matches three features in big data which are high velocity, high volume and high variety. However, most of data are stored in relational database which has higher data independence. But while facing big data, it would be hard to deal with big data efficiently. Also, it could not provide the information which cannot be read easily. This research uses knowledge graph and data visualization technology to solve the problem of information dispersion and hard readability. In this research, the data of A company in manufacturing industry will be built into the knowledge graph with the data visualization to provide favor readability for readers, while helping users to do the decision making and understand the meaning in the information.
Hung, Shu-Ling y 洪淑玲. "The Packaging Visual Design and Demonstration for the Lin-Grail Tea Company in Taiwan". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/03476619633203101012.
Texto completo中原大學
商業設計研究所
102
The tea industry in Taiwan has become an important agricultural industry due to the development of drinking habits and promotion of health care. The increased frequency of cross-strait commercial exchanges has greatly affected the value of tea products in traditional industries in Taiwan. The purpose of this study is to create a complete set of plans for the tea industry in order to acquire a higher agricultural economic value for the Taiwanese tea culture. A virtual "Lin-Grail Tea Company" is generated to plan the new packaging visual design. By carrying the same nature of competitive advantage, this study is seeking to attract young groups of general consumers and mainland tourists to generate competitive through packaging visual design new products and interactive display multimedia design. During the promotion of the visual design of packaging of the Lin-Grail Tea Company in Taiwan, a new product with a new packaging was developed and an interactive multimedia design was displayed. The two stages have formed the integrated design of the study. Due to the insufficiency of the professionality of Taiwanese farmers to design their own packaging, not only the establishment of a packaging and display design elements is an important task, but also the physical environment demonstrate ways of marketing. The collection and discussion of the data from industry market and the related information should adjust appropriately at any time in response to social and humanity changes in order to have technological literacy, international macro design and product marketing, and diverse thinking directions.
Chiang, Chih-Ching y 蔣志青. "A Case Study of Asset Impairments on Enterprise Issue- Example of a Visual Photonics Company". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/05969644445635794933.
Texto completo中原大學
會計研究所
94
Numerous financial scandals have erupted in recent years worldwide. The focus of investors now centers upon whether financial reports truly reflect the value of enterprises. To increase the transparency of financial statements of domestic enterprises, to improve understanding by foreign investors, and to help bring the Taiwan stock market more in-line with international standards, the Financial Accounting Standards Committee of Taiwan promulgated the “Accounting for Impairment of Assets” in its Statement of Financial Accounting Standards No. 35 on July 1, 2004, which applies to the financial reports of companies with fiscal year ending on December 31, 2004. Companies can also elect to adopt this rule earlier than the required date. Because this is the first time “impairment of assets” accounting is adopted in Taiwan, many enterprises will experience a significant impact. It is also expected that share prices will reflect the “short-term pain for long-term benefits” view in the capital markets. This research paper employs case study methods to investigate the industry background of the companies under study and the related procedures in their introduction of Statement No. 35. We also analyze the changes in financial statements and the impacts on financial ratios of the case companies before and after Statement No. 35 adoption. Data on changes in market responses to the companies’ declarations of asset impairment has also been compiled, together with comparisons with other firms within the same industry. The conclusion of this study demonstrates that our case study companies do indeed satisfy the “short-term pain for long-term benefits” expectation. Many who have experienced losses over the years are now profitable as a result of adopting asset impairment accounting. This study shows that the ultimate goal of Statement No. 35 has been realized, not only helping to reveal an enterprise’s true value, but also contributing to important changes and breakthroughs in traditional financial accounting principles.
Chiu, Han-sheng y 邱瀚生. "Case Studies of the Visual Identity Design Applied on the Community Indigo Group and Glass Company". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/3n7m5k.
Texto completo大同大學
工業設計學系(所)
102
In the past few years, under the government’s vigorous promotion of cultural creativity, local characteristic industries everywhere are developing rapidly in the hopes of driving economy and tourism forward. Under this trend, local specialties are sprouting everywhere around Taiwan, like the Yingge Old Street, Sanxia Old Otreet etc. Local featured industries are also gradually becoming more stable and mature, although most of them are still OEM industries, responsible particularly for the making of products. Only a couple of design studios or brands coordinating with tourism are found. With the possibility of development, the founding of brands are becoming these local industries’ next goal and priority. This research is based on the popularization and shaping of the recognition of brands to raise industries’ competitiveness, thus deepening the connection between traditional crafts and the local, from it analyze the founding of the brand, and its effect on the industry. This study focuses on Taiwan to explore the local craft brands, case with the Sanxia Culture Association Club’s blue dye workshop and the newly created Glass Company, position in the Sanxia, New Taipei City. Planning and researching two industries’ brand identity and brand visual design. Mainly adopts literature analysis and case study, discusses and summarizes the visual brand building processes and design features. Analysis designer helped the groups to solve the problem with brand building. The results can be used as reference for future planning and development of the brand.
Reis, Ana Sofia Alves dos. "Improvement of the projects’ elaboration and execution processes using Lean tools in an electronic components company". Master's thesis, 2017. http://hdl.handle.net/1822/49544.
Texto completoThis dissertation was carried out in the context of the Masters in Industrial Engineering and Management and was developed in the Bosch Production System department in an electronic components company in Braga – Bosch Car Multimedia, S.A. This company, is divided into five business units according to the type of product produced. Each business unit has a Value Stream Manager that is aware of the complete value stream and respective Key Performance Indicators (KPI’s), contributing for a continuous improvement culture. The main goal for this dissertation was to reduce the time spent on the project’s lead time and hence increase the number of projects concluded and the Owners’ motivation. The System Continuous Improvement Processes (CIP) Approach, is a systematic approach for pursuing perfection by creating and executing projects focused on the main problems of the company, improving the company’s KPI’s. This systematic approach is divided into three main steps: System CIP, Point CIP and Daily Management Meeting (DMM). In turn, the System CIP is sub-divided into two steps the System CIP Workshop, a workshop that occurs two times a year (two revisions), and the System CIP Projects where the projects are executed. In each step different problems were identified such as, the high lead time for the project’s conclusion (97 days), the low number of projects concluded in each revision (35%), the lack of training, high amount of time wasted in waiting and the lack of support for the Owner. To solve them, management boards were developed, a training cycle was started to guarantee that everyone involved in the systematic had the proper training for it and the standards missing were created and implemented. With these measures, the systematic was improved, the days needed for the projects conclusion were reduced from 97 to 72, representing a gain of 26%, allowing the inclusion of a new revision per year to create new projects and have the deliverables more rapidly. The percentage of projects concluded per revision increased to 45%, a gain of 10%. It is also expected, the increase of 33% of the company’s annual savings by creating a new revision for the systematic CIP where new projects will be created and hence more wastes eliminated.
Esta dissertação foi realizada no âmbito do Mestrado Integrado em Engenharia e Gestão Industrial e foi desenvolvida no departamento Bosch Production System numa empresa de componentes eletrónicos em Braga – Bosch Car Multimédia, S.A. Esta empresa está dividida em cinco unidades de negócio, consoante o produto produzido. Cada unidade de negócio, tem um Value Stream Manager que é responsável por toda a cadeia de valor e respetivos Key Performance Indicators (KPI’s) contribuindo para uma cultura de melhoria contínua. O principal objetivo desta dissertação foi a redução do tempo necessário para a conclusão dos projetos e, simultaneamente, o aumento do número de projetos concluídos e da motivação dos Owners. System Continuous Improvement Processes (CIP) Approach é uma sistemática para a perseguição da perfeição através da criação e execução de projetos focados nos principais problemas da empresa e consequente melhoria dos KPI’s. Esta sistemática está dividida em três etapas: System CIP, Point CIP and Daily Management Meeting (DMM). Por sua vez, o System CIP é subdividido em duas etapas, o System CIP Workshop, um workshop que acontece duas vezes por ano (duas revisões) e o System CIP Projects onde os projetos são executados. Em cada etapa da sistemática foram identificados vários problemas, como o elevado tempo para a conclusão de projetos (97 dias), o baixo número de projetos concluídos em cada revisão (35%), a falta de formação, elevado tempo desperdiçado em esperas e a falta de uma figura para suportar o Owner. Para os resolver, foram desenvolvidos quadros para a gestão dos projetos, foi começado um ciclo de formação para garantir que todos os envolvidos nesta sistemática têm o conhecimento para tal e foram desenvolvidos e postos em prática todos os standards em falta. Através da implementação destas medidas, a sistemática foi melhorada, o número de dias necessários para a conclusão dos projetos foi reduzido para 72, representando um ganho de 26%, permitindo o desenvolvimento de uma nova revisão por ano obtendo os entregáveis mais rapidamente. A percentagem de projetos concluídos aumentou para 45%, um ganho de 10%. É também expectável o aumento de 33% das poupanças anuais da fábrica com mais uma revisão para a sistemática CIP onde surgirão mais projetos de melhoria e consequentemente maior será a eliminação de desperdícios.
Silva, Adriana Anastácio da 1981. "O Design de Comunicação e a imagem visual das organizações nas Redes Sociais Virtuais : um estudo de caso". Master's thesis, 2014. http://hdl.handle.net/10451/11631.
Texto completoThis dissertation main motivation is to provide comprehensive knowledge as a designer, how did the social media tools, namely the virtual social networks do, to generated new channels of communication, thus how can it be deployed to corporations use, so that effective communication for their target consumers can be leveraged of. Firstly the designer career over history is described, ever since the computers start, up to, the social media upcoming and related tools, stressing the virtual social networks. A fully review throughout the designer job ticket is presented, its creative process and the projective operative modifications, towards the social media upcoming integration, as well as the specific graphic interfaces to be considered in. Trough over, social media are highlighted, grouping them into categories, focusing the major social networks and their associated users. Furthermore, a case study is exhibited, presenting Starbucks on the Web, hereby over its corporative website (starbucks.com), over the web platform developed for users interaction (My Starbucks Idea) and at last over the most popular social network: Facebook (facebook.com/starbucks). From a communication´s designer perspective, an extensive review for the corporate features on the two above referred items is performed, as on these spots an entire concept and structure development is feasible to be defined, from its outline stage up to the end product, unlike social networks whereas communication needs to be adapted to a pre-established interface
ZHENG, MEI-LING y 鄭美鈴. "Use visual management and 5S activities to improve the operation efficiency of the material department - for example in B company". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6bzjp5.
Texto completo國立虎尾科技大學
工業管理系工業工程與管理碩士班
107
Lean manufacturing concept was used to improve the materials department through the combination of sort, set in order,shine,standardize,sustain (5S) and visual management.5S management provided a good working environment and made the work site look tidier.For internal employees,they have a neat and tidy working environment.For external customers,they have a good impression to the factory and increase the intangible value of the factory.Visual management improved the kanban in the material department and traditional material preparation reports with slow delivery speed.The information flow gap resulted in information asymmetry between supervisors and the on-site personnels.The results of the combination of visual management and 5S improvement in this study not only promoted the efficiency of material preparation,but also made the entire plant neat and tidy.Visual management also reduced information asymmetry between supervisors and the on-site personnels and shortened the length of weekly regular meetings.
WANG, WEN-JUNG y 王文容. "Multinational Enterprise’s Market Entry Strategy in the Retail Industry in Taiwan- A Case Study of Audio-visual Sound Equipment Company". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7mh77g.
Texto completo銘傳大學
管理學院高階經理碩士學程
106
When globalization the major driving force for business growth, it has become much more important to select appropriate entry timing and target market of an overseas area. This article will use a world-renowned audio and video electronic company as an example to explore the different considerations and corresponding strategies during the different phases of its globalization process. This article analyzes the entry mode of the case company, a multinational audio and video electronic company in the retail industry, in its expanding overseas market, and intends to explain why the company has selected different entry modes in different stages, as well as the impact of the overseas market entry mode on the marketing strategy in the host country from the perspective of the eclectic paradigm. The final section discusses the reason why the role of the branch company in the host country has changed. Case study is the main method used in this study. Aside from data collection, the research process is also based on the comparison of different market entry strategies of multinational corporations and with reference to the eclectic paradigm. The study tries to seek some merits from the globalization progress of the case company. In the end, seven research topics are summarized and relevant research suggestions are presented. Some points are put forward from the study of the six topics. When multinational corporations are entering the overseas market, differentiated products will help develop the market channel in the host country and would seize the market opportunities and gain the profit. When the multinational corporation has abundant experience in internationalization and the advantage of tangible and intangible assets, it tends to enter the market with a high-control mode of direct investment so that it can get hold of the resources of the host country and avoid the operation risk caused by uncertain factors from partners. When the domestic demand is too small and the development potential is not big enough in a regional market, multinational corporations will integrate the regional markets and adjust internal operation modes to utilize the enterprise resources in a most effective way. The study suggests that the multinational corporation well-reputed and owns internationally renowned brands and differentiated products, and its partners in the host country have the ability to develop market channels. Only under such circumstances can the brand of the multinational corporations stand out of numerous local brands and attract consumer’s attention. Before they decide to enter the host country market with the mode of establishing retail channels, multinational corporations should evaluate their internal advantages, including capital, knowledge and experience of management, familiarity with overseas market, sufficient local partners, brand advantage, their own image and retailer system support.
PAN, PO-WEN y 潘博文. "Research on Human Resources Planning and Apps Selection Decision Model for Real-time Visual Interactive eMarketing A Case Study of Beauty Products Company". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/wkw3kf.
Texto completo輔仁大學
資訊管理學系碩士在職專班
106
The traceability of each product must be identified from the qualified manufacturing process, but there are still a variety of questions and problems for the product. Based on brainstorming from group support system and professional expertise, responsible customer service staffs select the optimal Apps for analyzing and solving customer problems, such that the final decision can be made for finishing customer action alternatives successfully. Membership management is a long-term strategy, through the interaction with customers to understand the characteristics and needs of customers, and then meet the members, to provide quality services for members. The use of information technology developed advantages, a scientific approach, the members of the group, from different groups to identify common characteristics and purchase behavior, in the case of limited resources, the appropriate allocation and use of resources, and members to establish long-term relationship Differences and customized services to meet the needs of different groups of members in order to achieve the purpose of membership management. The purpose of this study is to support customer service and provide customers to communicate with the use of platform on the Apps and Analytic Hierarchy Process (AHP), to achieve the best performance of the enterprise performance, so that both sides get Win-Win results, and always keep in the best of learning and evolution。
"Towards Learning Compact Visual Embeddings using Deep Neural Networks". Master's thesis, 2019. http://hdl.handle.net/2286/R.I.54871.
Texto completoDissertation/Thesis
Masters Thesis Computer Engineering 2019
ERCOLI, SIMONE. "Compact Hash Codes and Data Structures for Visual Descriptors Retrieval". Doctoral thesis, 2017. http://hdl.handle.net/2158/1091175.
Texto completoMy, Le y Le My. "A study on factors affecting employee loyalty at VISSAN Company". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hvqs8p.
Texto completo義守大學
企業管理學系
106
This study was conducted to identify factors affecting employee loyalty at VISSAN Company. The research model comprises of six elements: Salary, Working environment, Coworkers, Reward, Welfare, and Training and promotion opportunities. After evaluating the reliability of the scale using the Cronbach alpha coefficient and exploratory factor analysis (EFA), the results showed that six factors are extracted. The factors extracted are consistent with the six elements that are proposed in the original research model. The results of multivariate regression analysis showed that the employee loyalty of Vissan Company is influenced by four factors: Training and promotion opportunities, Salary, Coworkers and Welfare. In which, Salary is the most influential factor for employee loyalty, followed by Coworkers, Training and promotion opportunities, and Welfare.
Tomina, Elvita y Daniela Aragaki. "Developing Innovative Thinking in an IT company". Thesis, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355299.
Texto completoHO, MING-CHE y 何明哲. "Compact ORB Visual Odometry Positioning and Its Portable Indoor/Outdoor Augmented Reality Navigation Device". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/6kf77q.
Texto completo國立雲林科技大學
電機工程系
106
Monocular Visual Odometry (MVO) based on dead reckoning positioning method not only can eliminate the deployment cost of positioning infrastructure of multilateration or proximity matching positioning methods, but also can avoid external electromagnetic interference or internal multipath echoes. MVO simply requires a low-cost and easy-to-install monocular camera to achieve indoor/outdoor positioning functionality for applications of robotics, portable computing, augmented reality, and automobile electronics. In order to improve the issues of positioning estimation drift and vulnerability to environmental variation of conventional Semi-Direct MVO, this thesis proposes Compact ORB (CORB) MVO positioning based on conventional Feature-Based MVO to raise the robustness of depth descriptors of feature extraction and simplify the mapping procedure of conventional ORB Visual SLAM. Experimental results show the positioning estimation of CORB MVO is more accurate, reliable, and instant than that of conventional Feature-Based MVO and Semi-Direct MVO, under various indoor/outdoor spaces. On the other hand, CORB MVO proposed by this thesis has been implemented into Android portable device seamlessly and smoothly to accomplish indoor/outdoor augmented reality navigation. This implementation is suitably applied to versatile augmented reality navigation services, like path directions, event guidance, merchandise seeking, social searching, and so on.
Yoganathan, Vignesh, F. McLeay, V.-S. Osburg y D. Hart. "The Core Value Compass: visually evaluating the goodness of brands that do good". 2017. http://hdl.handle.net/10454/16631.
Texto completoBrands that do good for the society as well as for themselves are motivated by the core values they espouse, which necessitates a better understanding of what qualities a true core value must possess. The inherent tension within brands that do good, between commercial interests to increase competitiveness, and societal interests that are closely linked to the brand’s authenticity, has largely been overlooked. Hence, we develop and demonstrate a relatively easy-to-apply visual tool for evaluating core values based on a set of ‘goodness’ criteria derived from extant theory. The Core Value Compass adopts a paradox-based, evolutionary perspective by incorporating the inherent tensions within true core values, and classifying them according to their temporal orientation. Thus, we contribute towards a better understanding of underlying tensions of core values and provide a practical tool that paves the way for improved, and indeed ethical, corporate branding strategies. Furthermore, we demonstrate the Compass’ application using the case of a public sector brand, which is a quintessential brand that does good. Therefore, we also contribute to the nascent theoretical discourse on public sector branding. This paper therefore adds to the notable attempts to bridge the gap between theory and practice in core values-based corporate branding.
Louraço, Daniela Gonçalves Estevão. "O design editorial como agente transformador da comunicação". Master's thesis, 2016. http://hdl.handle.net/10400.26/18599.
Texto completoBláhová, Veronika. "Neurální substrát magnetické kompasové orientace u myši C57BL/6J". Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-337647.
Texto completo