Libros sobre el tema "Universities and colleges – Marketing"

Naudé, Pete. The marketing strategies of universities in the UK. Manchester: Manchester Business School, 1997.

Hatton, Angela. Marketing for college managers: A workbook for the effective integration of marketing into college planning. Blagdon: The Staff College, 1992.

Gray, Lynton. Marketing education. Milton Keynes [England]: Open University Press, 1991.

Group, Primary Research. The Survey of College Marketing Programs. 2^a ed. New York: Primary Research Group, 2012.

Selling higher education: Marketing and advertising America's colleges and universities. San Francisco: Jossey-Bass, 2008.

Trogele, Ulrich. Strategisches Marketing für deutsche Universitäten: Die Anwendung von Marketing-Konzepten amerikanischer Hochschulen in deutschen Universitäten. Frankfurt am Main: P. Lang, 1995.

Survey of online marketing to foreign students. [New York]: Primary Research Group, 2011.

The survey of college use of video in marketing. New York: Primary Research Group, 2011.

Sporn, Barbara. Universitätskultur: Ausgangspunkt für eine strategische Marketing-Planung an Universitäten. Heidelberg: Physica-Verlag, 1992.

Hollinshead, Betty. Mature students: Marketing and admissions policy : strategies for polytechnics and colleges. [London?]: Polytechnics Central Admissions System, 1990.

Hollinshead, Betty. Mature students: Marketing and admissions policy : strategies for polytechnics and colleges. London: CNAA, 1990.

Council for Advancement and Support of Education y Texas Christian University, eds. Competing for students, money, and reputation: Marketing the academy in the 21st century. Washington, D.C: Council for Advancement and Support of Education, 2002.

Marketing to the campus crowd: Everything you need to know to capture the $200 billion college market. Chicago, IL: Dearborn Trade Publishing, 2004.

Shakespeare, Einstein, and the bottom line: The marketing of higher education. Cambridge, Mass: Harvard University Press, 2003.

Paul, Gibbs y ebrary Inc, eds. Marketing higher education: Theory and practice. Maidenhead, England: Open University Press, 2009.

An annotated and extended bibliography of higher education marketing. Chicago, IL: American Marketing Association, 1986.

Regini, Marino. European universities and the challenge of the market: A comparative analysis. Cheltenham, UK: Edward Elgar, 2011.

L, Shanklin William, ed. Strategic planning, marketing & public relations, and fund-raising in higher education: Perspectives, readings, and annotated bibliography. Metuchen, N.J: Scarecrow Press, 1986.

Richardson, John. Mastering the personal statement: The complete marketing manual for law, MBA, med & grad schools. Toronto, Ont: Richardson Press, 1998.

Moore, Robert M. The real u: Building brands that resonate with students, faculty, staff, and donors. Washington, DC: CASE Books, 2010.

Moore, Robert M. The real u: Building brands that resonate with students, faculty, staff, and donors. Washington, DC: CASE Books, 2010.

Saidov, M. Kh. Ėkonomika, investit︠s︡ii i marketing vysshego obrazovanii︠a︡. Tashkent: "Molii︠a︡", 2002.

Michael, Knapp, ed. Marketing higher and further education: An educator's guide to promoting courses, departments and institutions. London: Kogan Page ; Sterling, VA, 2002.

1972-, Callejo-Pérez David M., ed. The red light in the ivory tower: Contexts and implications of entrepreneurial education. New York: P. Lang, 2011.

The value of education for veterans at public, private, and for-profit colleges and universities: Hearing before the Subcommittee on Economic Opportunity (EO) of the Committee on Veterans' Affairs, U.S. House of Representatives, One Hundred Thirteenth Congress, first session, Thursday, June 20, 2013. Washington: U.S. Government Printing Office, 2014.

Harris, April L. Special events: Planning for success. 2^a ed. Washington, DC: CASE Books, 1998.

Harris, April L. Special events: Planning for success. Washington, DC: Council for Advancement and Support of Education, 1988.

Advancing higher education in uncertain times. Washington, D.C: Council for Advancement and Support of Education, 2006.

Hochschulmarketing, Forum. Unternehmen Universität: Wissenschaft und Wirtschaft im Dialog : 2. Forum Hochschulmarketing der Freien Universität Berlin. Wiesbaden: VS, Verlag für Sozialwissenschaften, 2008.

Öffentlichkeitsarbeit im Rahmen des Hochschulmarketing: Interne und externe Informations- und Kommunikationsbeziehungen der Hochschulen. Frankfurt am Main: P. Lang, 1986.

Westman, Craig. The SEM imperative: Taking enrollment management online. Washington, DC: American Association of Collegiate Registrars and Admissions Officers, 2007.

Hennig-Thurau, Thorsten. Marktbezogenes Organisationales Lernen als Aufgabe des Hochschulmanagements: Bestandsaufnahme und Entwicklung eines Erfolgskonzeptes für Universitäten. Berlin: Duncker und Humblot, 2004.

Scott, Robert L. How to market your student athlete: Schools, scholarships, and opportunities. 4^a ed. Flagler Beach, FL: Athletic Guide Pub., 1997.

Leyland, David G. Marketing academic services: Report of a survey of income generating activities in polytechnics, universities and colleges of higher education. Birminghan: City of Birmingham Polytechnic, 1985.

Teixeira, Pedro y David D. Dill. Public vices, private virtues?: Assessing the effects of marketization in higher education. Rotterdam: Sense, 2011.

Hochschulrektorenkonferenz. Zur Öffentlichkeitsarbeit der Hochschulen: Empfehlung des 176. Plenums der Hochschulrektorenkonferenz, Bonn, 3. Juli 1995. Bonn: Hochschulrektorenkonferenz, 1995.

United States. Congress. Senate. Committee on Health, Education, Labor, and Pensions. For-profit schools: The student recruitment experience : hearing of the Committee on Health, Education, Labor, and Pensions, United States Senate, One Hundred Eleventh Congress, second session on examining for-profit schools, focusing on the student recruitment experience, and undercover testing to observe marketing practices, August 4, 2010. Washington: U.S. Government Printing Office, 2013.

P, St John Edward y Joshua B. Powers. Higher education, commercialization, and university-business relationships in comparative context. New York: AMS Press, Inc., 2015.

Lovari, Alessandro y Davide Orsini. La comunicazione utile: Il caso dell'Università di Siena. Milano: FrancoAngeli, 2005.

Inc, ebrary, ed. Cranberry red: A novel. Madison, WI: Terrace Books, 2010.

Maximova-Mentzoni, Tatiana. The changing Russian university: From state to market. New York: Routledge, 2012.

Zemsky, Robert. Higher education as competitive enterprise: When markets matter. San Francisco: Josey-Bass Publishers, 2001.

Mukerji, Siran y Purnendu Tripathi. Handbook of research on transnational higher education. Hershey PA: Information Science Reference, 2014.

Eckel, Peter D. Toward higher ground: Reclaiming public confidence in a competitive environment. Washington, D.C: American Council on Education, 2006.

Graystone, John. Marketing colleges. Blagdon: Further Education Staff College, 1990.

Toma, J. Douglas. The uses of institutional culture: Strengthening identification and building brand equity in higher education. Hoboken, NJ: Wiley Periodicals, Inc., 2005.

1947-, Whiteside Richard y American Association of Collegiate Registrars and Admissions Officers., eds. Student marketing for colleges and universities. Washington, DC: American Association of Collegiate Registrars and Admissions Officers, 2004.

Gekas, George Andrew. Marketing theory and a conceptual framework for marketing universities. Sault Ste. Marie, Ont, 1992.

Marketing. Stationery Office Books, 1998.

Sedgmore, Lynne, Segemore y Angela Hatton. Marketing for College Managers. FEDA (Further Education Development Agency), 1992.