Artículos de revistas sobre el tema "Understanding the consumer loyalty's"
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Kim. "Understanding Key Antecedents of Consumer Loyalty toward Sharing-Economy Platforms: The Case of Airbnb". Sustainability 11, n.º 19 (22 de septiembre de 2019): 5195. http://dx.doi.org/10.3390/su11195195.
Texto completoOdoom, Raphael. "Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market". Journal of Product & Brand Management 25, n.º 7 (21 de noviembre de 2016): 651–62. http://dx.doi.org/10.1108/jpbm-04-2016-1141.
Texto completoDeliana, Yosini y Irlan Adiyatma Rum. "UNDERSTANDING CONSUMER LOYALTY USING NEURAL NETWORK". Polish Journal of Management Studies 16, n.º 2 (diciembre de 2017): 51–61. http://dx.doi.org/10.17512/pjms.2017.16.2.05.
Texto completoKour, Gurpreet y Bhavika Chhabria. "Understanding platform strategies for consumer stickiness on OTT platforms". Journal of Indian Business Research 14, n.º 4 (24 de noviembre de 2022): 540–55. http://dx.doi.org/10.1108/jibr-04-2021-0122.
Texto completoMurray, John, Jonathan Elms y Mike Curran. "Examining empathy and responsiveness in a high-service context". International Journal of Retail & Distribution Management 47, n.º 12 (9 de diciembre de 2019): 1364–78. http://dx.doi.org/10.1108/ijrdm-01-2019-0016.
Texto completoKim, Byoungsoo y Daekil Kim. "Understanding the role of mobile applications in brand loyalty in the coffee chains industry". Social Behavior and Personality: an international journal 50, n.º 10 (5 de octubre de 2022): 1–11. http://dx.doi.org/10.2224/sbp.11866.
Texto completoPanda, Rajshree y Deepa Kapoor. "Managing loyalty through brand image, judgement and feelings for leveraging power brands". Management & Marketing 11, n.º 4 (1 de diciembre de 2016): 624–37. http://dx.doi.org/10.1515/mmcks-2016-0020.
Texto completoKunkel, Thilo, Daniel Funk y Brad Hill. "Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams". Journal of Sport Management 27, n.º 3 (mayo de 2013): 177–92. http://dx.doi.org/10.1123/jsm.27.3.177.
Texto completoAnggitaningsih, Retna. "PENGARUH KERAMAHAN KARYAWAN, PEMAHAMAN TENTANG PRODUK, DAN KERAGAMAN ITEM PRODUK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA ALFAMART DI WILAYAH KOTA SURABAYA". Reinforce: Journal of Sharia Management 2, n.º 1 (5 de abril de 2023): 1–17. http://dx.doi.org/10.21274/reinforce.v2i1.6472.
Texto completoSamra, Balwant y Anna Wos. "Consumer in Sports: Fan typology analysis". Journal of Intercultural Management 6, n.º 4-1 (1 de diciembre de 2014): 263–88. http://dx.doi.org/10.2478/joim-2014-0050.
Texto completoChaney, Damien y Drew Martin. "The Role of Shared Values in Understanding Loyalty over Time". Journal of Travel Research 56, n.º 4 (4 de agosto de 2016): 507–20. http://dx.doi.org/10.1177/0047287516643411.
Texto completoJiang, Yaping, Yanyan Sun y Shibo Tu. "ECONOMIC IMPLICATIONS OF EMOTIONAL MARKETING BASED ON CONSUMER LOYALTY OF MOBILE PHONE BRANDS: THE SEQUENTIAL MEDIATING ROLES OF BRAND IDENTITY AND BRAND TRUST". Technological and Economic Development of Economy 29, n.º 4 (24 de agosto de 2023): 1318–35. http://dx.doi.org/10.3846/tede.2023.19278.
Texto completoLuo, Yumei y Qiongwei Ye. "Understanding Consumers’ Loyalty to an Online Outshopping Platform: The Role of Social Capital and Perceived Value". Sustainability 11, n.º 19 (28 de septiembre de 2019): 5371. http://dx.doi.org/10.3390/su11195371.
Texto completoNosike, Chukwunonso y Chinedu Egbunike. "Customers’ Loyalty and Sales Performance of Dangote Cement Product in Awka, Anambra State". Annals of Management and Organization Research 3, n.º 2 (8 de noviembre de 2021): 115–28. http://dx.doi.org/10.35912/amor.v3i2.1160.
Texto completoFebrian, Feby, Ahmad Zaelani Adnan, Lutfi Setiadi Wibawa, Rudi Suprianto Ahmadi y Granit Agustina. "DIVERSITY OF INNOVATION TO ENHANCE CUSTOMER LOYALTY IN BATIK SLAMET HADIPRIYANTO BANYUMAS". Dinasti International Journal of Digital Business Management 1, n.º 6 (1 de noviembre de 2020): 921–29. http://dx.doi.org/10.31933/dijdbm.v1i6.574.
Texto completoIeva, Marco y Cristina Ziliani. "Understanding the customer experience-loyalty link: A moderated mediation model". MERCATI & COMPETITIVITÀ, n.º 3 (septiembre de 2019): 51–69. http://dx.doi.org/10.3280/mc3-2019oa8501.
Texto completoSaad, Nourhan Ah, Sara Elgazzar y Sonja Mlaker Kac. "Investigating the Impact of Resilience, Responsiveness, and Quality on Customer Loyalty of MSMEs: Empirical Evidence". Sustainability 14, n.º 9 (21 de abril de 2022): 5011. http://dx.doi.org/10.3390/su14095011.
Texto completoLiu, Jia y Asim Ansari. "Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs". Journal of Marketing Research 57, n.º 3 (10 de abril de 2020): 422–44. http://dx.doi.org/10.1177/0022243720911894.
Texto completoSchuster, Lisa, Judy Proudfoot y Judy Drennan. "Understanding consumer loyalty to technology-based self-services with credence qualities". Journal of Services Marketing 29, n.º 6/7 (14 de septiembre de 2015): 522–32. http://dx.doi.org/10.1108/jsm-01-2015-0021.
Texto completoMills, Isabell y Antonio Williams. "Understanding Brand Equity in Campus Recreational Sports: A Consumer-Based Perspective". Recreational Sports Journal 40, n.º 2 (octubre de 2016): 120–32. http://dx.doi.org/10.1123/rsj.2015-0019.
Texto completoDias, Valéria da Veiga, Marcelo da Silva Schuster, Edson Talamini y Jean Philippe Révillion. "Scale of consumer loyalty for organic food". British Food Journal 118, n.º 3 (7 de marzo de 2016): 697–713. http://dx.doi.org/10.1108/bfj-09-2015-0332.
Texto completoSegev, Sigal, Ayalla Ruvio, Aviv Shoham y Dalia Velan. "Acculturation and consumer loyalty among immigrants: a cross-national study". European Journal of Marketing 48, n.º 9/10 (2 de septiembre de 2014): 1579–99. http://dx.doi.org/10.1108/ejm-06-2012-0343.
Texto completoMeshram, Kanika y Aron O’Cass. "Senior citizens’ perspective on the value offerings of third place via customer to customer (C-2-C) engagement". Journal of Services Marketing 32, n.º 2 (9 de abril de 2018): 175–94. http://dx.doi.org/10.1108/jsm-08-2014-0269.
Texto completoStan, Valentina. "Does Consumer Gender Influence The Relationship Between Consumer Loyalty And Its Antecedents?" Journal of Applied Business Research (JABR) 31, n.º 4 (13 de julio de 2015): 1593. http://dx.doi.org/10.19030/jabr.v31i4.9339.
Texto completoSharma, Rajesh y Vranda Jain. "CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India". Metamorphosis: A Journal of Management Research 18, n.º 1 (junio de 2019): 57–67. http://dx.doi.org/10.1177/0972622519853158.
Texto completoKang, Minjung y Dong-Hee Shin. "The effect of customers’ perceived benefits on virtual brand community loyalty". Online Information Review 40, n.º 3 (13 de junio de 2016): 298–315. http://dx.doi.org/10.1108/oir-09-2015-0300.
Texto completoMulcahy, Rory, Rebekah Russell-Bennett y Jo Previte. "Creating Loyal Prosocial Transformative Service Consumers: A Proposed Model With Direct and Indirect Effects". Australasian Marketing Journal 29, n.º 1 (febrero de 2021): 41–53. http://dx.doi.org/10.1177/1839334921998518.
Texto completoPappu, Ravi y Pascale G. Quester. "How does brand innovativeness affect brand loyalty?" European Journal of Marketing 50, n.º 1/2 (8 de febrero de 2016): 2–28. http://dx.doi.org/10.1108/ejm-01-2014-0020.
Texto completoKamath, Renuka y Ashita Aggarwal. "It's not just a cup of “tea”: building consumer brand relationship". Emerald Emerging Markets Case Studies 5, n.º 5 (24 de septiembre de 2015): 1–16. http://dx.doi.org/10.1108/eemcs-11-2013-0208.
Texto completoMehboob, Irsa y Mubbsher Munawar Khan. "Understanding the Concept of Social Media Marketing: The Role of Marketing Dimensions Influencing Consumer Brand Loyalty". Journal of Public Value and Administrative Insight 4, n.º 4 (6 de marzo de 2022): 436–54. http://dx.doi.org/10.31580/jpvai.v4i4.2455.
Texto completoChkoniya, Valentina. "Challenges in Decoding Consumer Behavior with Data Science". European Journal of Economics and Business Studies 6, n.º 3 (12 de diciembre de 2020): 77. http://dx.doi.org/10.26417/897ovg79t.
Texto completoDu, Xiaoru y Xiaoyu Du. "Research on brand loyalty of Costa coffee in Chinese marke". BCP Business & Management 29 (12 de octubre de 2022): 1–13. http://dx.doi.org/10.54691/bcpbm.v29i.2160.
Texto completoTam, Adeline Y. L., Rohaizat Baharun y Zuraidah Sulaiman. "Consumer Perceived Value in Understanding Herbal Medicine Consumption: A Conceptual Model". Journal of Business and Social Review in Emerging Economies 5, n.º 1 (30 de junio de 2019): 9–18. http://dx.doi.org/10.26710/jbsee.v5i1.614.
Texto completoNasution, Amrin Mulia Utama. "Analisis Kepuasan Konsumen terhadap Loyalitas Konsumen dengan Dimoderasi oleh Faktor Harga dan Variasi Produk Makanan Sehat pada PT Melia Sehat Sejahtera". Economics, Business and Management Science Journal 3, n.º 1 (28 de febrero de 2023): 61–66. http://dx.doi.org/10.34007/ebmsj.v3i1.346.
Texto completoJuliana, Juliana, Amelda Pramezwary, Dhana Calista Oktaviani, Felicia Tania E y Michelle A. Benly. "UNDERSTANDING CUSTOMER LOYALTY IN INDONESIA QUICK SERVICE RESTAURANT INDUSTRY". Indonesian Marketing Journal 1, n.º 2 (2 de marzo de 2022): 66. http://dx.doi.org/10.19166/imj.v1i2.5104.
Texto completoKrasniqi, Malush y Drita Krasniqi. "Attitudes and Costumer Behaviour". European Journal of Social Sciences Education and Research 2, n.º 1 (30 de diciembre de 2014): 98. http://dx.doi.org/10.26417/ejser.v2i1.p98-104.
Texto completoHwang, Jiyoung y Jay Kandampully. "Embracing CSR in pro-social relationship marketing program: understanding driving forces of positive consumer responses". Journal of Services Marketing 29, n.º 5 (10 de agosto de 2015): 344–53. http://dx.doi.org/10.1108/jsm-04-2014-0118.
Texto completoOleárová, Mária, Radovan Bačík y Richard Fedorko. "Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences". GATR Journal of Management and Marketing Review 7, n.º 1 (30 de marzo de 2022): 1–12. http://dx.doi.org/10.35609/jmmr.2022.7.1(1).
Texto completoKaufmann, Hans Ruediger, Sandra Maria Correia Loureiro y Agapi Manarioti. "Exploring behavioural branding, brand love and brand co-creation". Journal of Product & Brand Management 25, n.º 6 (19 de septiembre de 2016): 516–26. http://dx.doi.org/10.1108/jpbm-06-2015-0919.
Texto completoMcKenzie, Russell, Aristides R. Baraya, David C. Wyld, Carolina Garzón Medina y Adriana Marcela Gordillo González. "The Value of Loyalty: Understanding Brand Loyalty from A Consumer Point of View". International Journal of Managing Value and Supply Chains 11, n.º 1 (31 de marzo de 2020): 1–8. http://dx.doi.org/10.5121/ijmvsc.2020.11101.
Texto completoZimu, Fang. "Exploring the Impact of Cultural Factors on Consumer Behavior in E-Commerce: A Cross-Cultural Analysis". Journal of Digitainability, Realism & Mastery (DREAM) 2, n.º 03 (31 de marzo de 2023): 31–36. http://dx.doi.org/10.56982/dream.v2i03.90.
Texto completoBelyaev, V. I., V. I. Kryshka y O. V. Kuznetsova. "RELATIONSHIP MARKETING: A LOOK AT THE CONTENT OF THE CONCEPT FROM THE STANDPOINT OF PHILOSOPHY AND POLITICAL ECONOMY". Economics Profession Business, n.º 3 (12 de septiembre de 2022): 40–48. http://dx.doi.org/10.14258/epb202236.
Texto completoDr. M. Kavitha, V. Anupriya, Dr G. S. Maheswari,. "FACTORS DETERMINING BRAND RESONANCE OF APPLE IPHONE". Psychology and Education Journal 58, n.º 2 (20 de febrero de 2021): 6629–34. http://dx.doi.org/10.17762/pae.v58i2.3197.
Texto completoMancuso, Ilaria, Angelo Natalicchio, Umberto Panniello y Paolo Roma. "Understanding the Purchasing Behavior of Consumers in Response to Sustainable Marketing Practices: An Empirical Analysis in the Food Domain". Sustainability 13, n.º 11 (30 de mayo de 2021): 6169. http://dx.doi.org/10.3390/su13116169.
Texto completoAmoroso, Donald, Ricardo Lim, Jialiang Lei y Anupriya Saxena. "A Study of Satisfaction and Loyalty for Continuance Intention of Mobile Wallet in India". International Journal of E-Adoption 15, n.º 1 (3 de marzo de 2023): 1–18. http://dx.doi.org/10.4018/ijea.319313.
Texto completoWiedmann, Klaus-Peter, Stefan Behrens, Christiane Klarmann y Nadine Hennigs. "Customer value perception: cross-generational preferences for wine". British Food Journal 116, n.º 7 (1 de julio de 2014): 1128–42. http://dx.doi.org/10.1108/bfj-01-2013-0027.
Texto completoAnisimova, Tatiana, Jan Weiss y Felix Mavondo. "The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis". Journal of Consumer Marketing 36, n.º 1 (14 de enero de 2019): 33–49. http://dx.doi.org/10.1108/jcm-05-2017-2199.
Texto completoSabău, Marius Mircea, Pompei Mititean, Cristina Bianca Pocol y Dan-Cristian Dabija. "Factors Generating the Willingness of Romanian Consumers to Buy Raw Milk from Vending Machines". Foods 12, n.º 11 (30 de mayo de 2023): 2193. http://dx.doi.org/10.3390/foods12112193.
Texto completoIng, Phang Grace, Ng Zheng Lin, Ming Xu y Ramayah Thurasamy. "Customer loyalty in Sabah full service restaurant". Asia Pacific Journal of Marketing and Logistics 32, n.º 7 (12 de diciembre de 2019): 1407–29. http://dx.doi.org/10.1108/apjml-07-2019-0437.
Texto completoDoghan, Mohammed Al y Abbas N. Albarq. "The effects of hedonic and utilitarian values on e-loyalty: Understanding the mediating role of e-satisfaction". International Journal of Data and Network Science 6, n.º 2 (2022): 325–34. http://dx.doi.org/10.5267/j.ijdns.2022.1.005.
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