Literatura académica sobre el tema "Understanding the consumer loyalty's"
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Artículos de revistas sobre el tema "Understanding the consumer loyalty's"
Kim. "Understanding Key Antecedents of Consumer Loyalty toward Sharing-Economy Platforms: The Case of Airbnb". Sustainability 11, n.º 19 (22 de septiembre de 2019): 5195. http://dx.doi.org/10.3390/su11195195.
Texto completoOdoom, Raphael. "Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market". Journal of Product & Brand Management 25, n.º 7 (21 de noviembre de 2016): 651–62. http://dx.doi.org/10.1108/jpbm-04-2016-1141.
Texto completoDeliana, Yosini y Irlan Adiyatma Rum. "UNDERSTANDING CONSUMER LOYALTY USING NEURAL NETWORK". Polish Journal of Management Studies 16, n.º 2 (diciembre de 2017): 51–61. http://dx.doi.org/10.17512/pjms.2017.16.2.05.
Texto completoKour, Gurpreet y Bhavika Chhabria. "Understanding platform strategies for consumer stickiness on OTT platforms". Journal of Indian Business Research 14, n.º 4 (24 de noviembre de 2022): 540–55. http://dx.doi.org/10.1108/jibr-04-2021-0122.
Texto completoMurray, John, Jonathan Elms y Mike Curran. "Examining empathy and responsiveness in a high-service context". International Journal of Retail & Distribution Management 47, n.º 12 (9 de diciembre de 2019): 1364–78. http://dx.doi.org/10.1108/ijrdm-01-2019-0016.
Texto completoKim, Byoungsoo y Daekil Kim. "Understanding the role of mobile applications in brand loyalty in the coffee chains industry". Social Behavior and Personality: an international journal 50, n.º 10 (5 de octubre de 2022): 1–11. http://dx.doi.org/10.2224/sbp.11866.
Texto completoPanda, Rajshree y Deepa Kapoor. "Managing loyalty through brand image, judgement and feelings for leveraging power brands". Management & Marketing 11, n.º 4 (1 de diciembre de 2016): 624–37. http://dx.doi.org/10.1515/mmcks-2016-0020.
Texto completoKunkel, Thilo, Daniel Funk y Brad Hill. "Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams". Journal of Sport Management 27, n.º 3 (mayo de 2013): 177–92. http://dx.doi.org/10.1123/jsm.27.3.177.
Texto completoAnggitaningsih, Retna. "PENGARUH KERAMAHAN KARYAWAN, PEMAHAMAN TENTANG PRODUK, DAN KERAGAMAN ITEM PRODUK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA ALFAMART DI WILAYAH KOTA SURABAYA". Reinforce: Journal of Sharia Management 2, n.º 1 (5 de abril de 2023): 1–17. http://dx.doi.org/10.21274/reinforce.v2i1.6472.
Texto completoSamra, Balwant y Anna Wos. "Consumer in Sports: Fan typology analysis". Journal of Intercultural Management 6, n.º 4-1 (1 de diciembre de 2014): 263–88. http://dx.doi.org/10.2478/joim-2014-0050.
Texto completoTesis sobre el tema "Understanding the consumer loyalty's"
Neale, Larry. "Toward a better understanding of uncommon loyalty". Thesis, University of Western Australia, 2007. https://eprints.qut.edu.au/17007/1/c17007.pdf.
Texto completoBbenkele, Edwin C. K. C. "Understanding consumer behaviour in the less developed countries : an empirical investigation of brand loyalty in Zambia". Thesis, University of Stirling, 1986. http://hdl.handle.net/1893/2151.
Texto completoSalmela, Markus y Sakari Ylönen. "The New Music Industry : - Understanding the Dynamics of the New Consumer of Music". Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11902.
Texto completoThe music industry today is undergoing a revolution with digital distribution of music taking over the traditional sales of physical CDs (Mewton, 2008). The peer-to-peer networking and illegal music piracy is a problem that lately has been widely discussed in forums of ethics, legal issues and economical aspects, followed by a music industry trying to solve the situation with new business models enhancing digital sales, e.g. the tip jar model (Hiatt & Serpick, 2007). The tip jar model embodies the problem the industry is facing since it allows the consumer to choose whether to pay or not. Therefore the question of what leads the consumer to pay instead of download or pirate music has been researched in many aspects. However it has been made to a lesser extent in theory of loyalty and liking and their implications on the new business models’ success and the new consumer of music.
Previous research within music piracy has mainly explored demographics, macro- and micro economical perspectives such as artist and record company loss of welfare and consumer surplus (Coyle et al., 2008). We find it of interest to instead further explore the impacts of theories about consumer liking, loyalty and attitudes (Wells & Prensky, 1996; Shiffman & Kanuk, 1987; Solomon et al., 2002) as an addition to this existing knowledge to enhance the understanding about the new consumer of music. The purpose of this thesis is to analyze artist liking, artist loyalty and attitudinal factors’ impact on consumers’ music piracy intentions. The study is an explanatory study based on quantitative data collected in the region of Jönköping where the collection of data has been conducted by using two questionnaires; one among students at the School of Education and Communication (Jönköping University) and one at the A6 shopping-center. This data has been summarized to create independent variables used in a multiple regression analysis to calculate their impacts on piracy to confirm or reject the from theory deduced hypotheses.
The results from the multiple regression analysis show that the attitudinal factors do not have a direct impact on piracy intentions; however the other two independent variables, measuring the artist loyalty and artist liking have a larger impact. Surprisingly, a higher level of loyalty increases the intentions to pirate music while, as anticipated from theory (Solomon et al., 2002; Shiffman & Kanuk, 1987), higher liking decreases intentions. The conclusion is that the artist liking variable and artist loyalty variable are resulting in a bridge over piracy where the pillars are built of liking and the bridge itself is built of loyalty, stressing the importance of maintaining high levels of liking to maintain purchasing behavior online.
Wilson-Jeanselme, Muriel Annie. "Towards understanding Internet loyalty through customer preference structures". Thesis, University of Oxford, 2010. http://ora.ox.ac.uk/objects/uuid:a6ead1e8-3743-48a1-9df8-4a536e4f83e7.
Texto completoKwan, Man Ching. "A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation". HKBU Institutional Repository, 2011. http://repository.hkbu.edu.hk/etd_ra/1261.
Texto completoRamachandran, S. (Sunder). "Understanding brand loyalty and disloyalty formation among consumers’ of short life-cycle products". Doctoral thesis, Oulun yliopisto, 2015. http://urn.fi/urn:isbn:9789526209760.
Texto completoTiivistelmä Tutkimuksessa tarkastellaan brändilojaaliuden ja -epälojaaliuden kehittymistä teknologiaintensiivisten kuluttajatuotteiden käyttäjien keskuudessa. Sellaisten tuotteiden käyttöikä on lyhentynyt uusien tuoteinnovaatioiden ja -ratkaisujen tullessa markkinoille yhä nopeammalla tahdilla. Teknologiamuutokset johtavat dynaamisiin markkinoihin ja samalla kuluttajien huoli ja pyrkimykset hoitaa tuotteiden valinta- ja käyttötilanteita kasvavat. Tutkimuksessa pyritään ymmärtämään ja tulkitsemaan brändilojaaliuden ja -epälojaaliuden muodostumiseen liittyviä tekijöitä. Se on yhä tärkeämpää paitsi tutkijoille, myös liiketoiminnan harjoittajille. Tutkimukseen otetaan konstruktiivinen mutta tulkitseva ote, perustuen kuluttajien kertomiin kokemuksiin, joita kerättiin sekä avoimilla että puoliavoimilla haastatteluilla. Hankittu narratiivinen tutkimusaineisto analysoitiin aiempien tutkimusten perusteella muodostetun teoreettisen viitekehyksen avulla niin, että tuotteen valinta, hankinta ja käyttö jaettiin kolmeen periaatteelliseen vaiheeseen. Ne ovat käyttöön omaksumista edeltävä, käytön omaksumisen ja käyttöön omaksumisen jälkeinen vaihe. Tutkimusaineistosta saatiin kehikon avulla analysoituna esille rikas tuotteen valintaan ja käyttöön liittyvä kulutuskokemusten joukko koskien brändilojaaliutta ja -epälojaaliutta. Tutkimuksen mielenkiintoinen tulos on, että kuluttajien brändilojaalius on suurempi kuin epälojaalius. Se vahvistaa näkemyksen, että brändilojaaliuden merkitys ei ole vähentynyt eikä etenkään loppunut. Tutkimuksesta tulee silti esiin myös tekijöitä, jotka vaikuttavat lojaaliuden ohella jakaantuneeseen lojaaliuteen tai lojaaliuden puuttumiseen lyhytikäisten kuluttajatuotteiden tapauksessa. Kaiken kaikkiaan tekijöiden jäsentäminen, näkyväksi tekeminen ja analysointi tarjoavat kiinnostavia näkemyksiä tutkijoille, liiketoiminnan harjoittajille ja muille tahoille. Erityisesti jakaantuneeseen lojaaliuteen ja epälojaaliuteen vaikuttavat tekijät ovat tärkeitä lyhytikäisille teknologiaintensiivisille kuluttajatuotteille, joiden markkinat ovat erittäin dynaamiset ja kilpaillut
Freestone, Oliver M. "Understanding the ethically aware consumer". Thesis, University of Manchester, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.632544.
Texto completoMahomed, Nadim. "Understanding consumer adoption of cryptocurrencies". Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/64874.
Texto completoMini Dissertation (MBA)--University of Pretoria, 2017.
nk2018
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
Sloot, Laurentius Martinus. "Understanding consumer reactions to assortment unavailability". [Rotterdam] : Rotterdam : Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Erasmus University Rotterdam [Host], 2006. http://hdl.handle.net/1765/7438.
Texto completoClonan, Angie. "Understanding consumer attitudes to sustainable food". Thesis, University of Nottingham, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588069.
Texto completoLibros sobre el tema "Understanding the consumer loyalty's"
Ahluwalia, Rohini. Towards understanding the value of a loyal customer: An information-processing perspective. Cambridge, Mass: Marketing Science Institute, 1999.
Buscar texto completoFoxall, Gordon R. Understanding Consumer Choice. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029.
Texto completoStatt, David A. Understanding the Consumer. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5.
Texto completoPeter, J. Paul. Understanding consumer behavior. Burr Ridge, Ill: Irwin, 1994.
Buscar texto completoParisi, Nicolette. Understanding consumer rights. London: Dorling Kindersley, 2000.
Buscar texto completoPeter, J. Paul. Understanding consumer behaviour. Toronto: Irwin, 1996.
Buscar texto completovan Raaij, W. Fred. Understanding Consumer Financial Behavior. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137544254.
Texto completoMicklitz, Hans-W. Understanding EU consumer law. Antwerp: Intersentia, 2009.
Buscar texto completoMicklitz, Hans-W. Understanding EU consumer law. Antwerp: Intersentia, 2009.
Buscar texto completoNorbert, Reich y Rott Peter, eds. Understanding EU consumer law. Antwerp: Intersentia, 2009.
Buscar texto completoCapítulos de libros sobre el tema "Understanding the consumer loyalty's"
Statt, David A. "Consumer Awareness". En Understanding the Consumer, 273–88. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_18.
Texto completoFoxall, Gordon R. "Consumer Behavior". En Understanding Consumer Choice, 15–42. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_2.
Texto completoMora, Pierre. "Understanding Consumer Behavior". En Management for Professionals, 17–29. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24481-5_2.
Texto completoBrennan, Ross, Paul Baines, Paul Garneau y Lynn Vos. "Understanding Consumer Behaviour". En Contemporary Strategic Marketing, 19–37. London: Macmillan Education UK, 2008. http://dx.doi.org/10.1007/978-0-230-37404-1_2.
Texto completoStatt, David A. "The Future Consumer". En Understanding the Consumer, 289–301. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_19.
Texto completoFoxall, Gordon R. "The Situated Consumer". En Understanding Consumer Choice, 85–109. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_5.
Texto completoStatt, David A. "People as Consumers". En Understanding the Consumer, 3–11. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_1.
Texto completoStatt, David A. "The Influence of Small Groups". En Understanding the Consumer, 145–59. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_10.
Texto completoStatt, David A. "The Influence of Social Class". En Understanding the Consumer, 160–73. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_11.
Texto completoStatt, David A. "Cultural Influences". En Understanding the Consumer, 174–92. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_12.
Texto completoActas de conferencias sobre el tema "Understanding the consumer loyalty's"
Černikovaitė, Miglė. "The impact of Influencer marketing on consumer buying behavior in social networks". En Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.082.
Texto completoJiang, Yu-Gang, Guangnan Ye, Shih-Fu Chang, Daniel Ellis y Alexander C. Loui. "Consumer video understanding". En the 1st ACM International Conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/1991996.1992025.
Texto completoSiamagka, Nikoletta-Theofania y George Christodoulides. "UNDERSTANDING CONSUMER BRAND FORGIVENESS". En Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.03.04.02.
Texto completoEfremova, Natalia, Navid Hajimirza, David Bassett y Felipe Thomaz. "Understanding consumer attention on mobile devices". En 2020 15th IEEE International Conference on Automatic Face and Gesture Recognition (FG 2020). IEEE, 2020. http://dx.doi.org/10.1109/fg47880.2020.00120.
Texto completoKim, Joonhwan, Sanghee Lee y SungWoo Kim. "Understanding users in consumer electronics experience design". En CHI '06 extended abstracts. New York, New York, USA: ACM Press, 2006. http://dx.doi.org/10.1145/1125451.1125492.
Texto completoKeijzers, Jeroen, Elke den Ouden y Yuan Lu. "Understanding consumer perception of technological product failures". En the 27th international conference extended abstracts. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1520340.1520617.
Texto completoRingel, Daniel M. y Bernd Skiera. "Understanding Competition Using Big Consumer Search Data". En 2014 47th Hawaii International Conference on System Sciences (HICSS). IEEE, 2014. http://dx.doi.org/10.1109/hicss.2014.388.
Texto completoO'Hagan, Joseph, Mohamed Khamis y Julie R. Williamson. "Surveying Consumer Understanding & Sentiment Of VR". En MMSys '21: 12th ACM Multimedia Systems Conference. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3458307.3460965.
Texto completoLiu, Ying. "Understanding price/value rating in online consumer review". En the 12th International Conference. New York, New York, USA: ACM Press, 2010. http://dx.doi.org/10.1145/2389376.2389384.
Texto completoZhou, Yichao, Shaunak Mishra, Jelena Gligorijevic, Tarun Bhatia y Narayan Bhamidipati. "Understanding Consumer Journey using Attention based Recurrent Neural Networks". En KDD '19: The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3292500.3330753.
Texto completoInformes sobre el tema "Understanding the consumer loyalty's"
none,. Understanding the Impact of Higher Corn Prices on Consumer Food Prices. Office of Scientific and Technical Information (OSTI), abril de 2007. http://dx.doi.org/10.2172/1218371.
Texto completoCárdenas-Hurtado, Camilo Alberto y María Alejandra Hernández-Montes. Understanding the Consumer Confidence Index in Colombia: A structural FAVAR analysis. Bogotá, Colombia: Banco de la República, febrero de 2019. http://dx.doi.org/10.32468/be.1063.
Texto completoTimms, Leo L., Ryan Breuer, Jenn A. Bentley y Megan Kregel. June Dairy Month Open Houses: Improving Consumer Understanding of Modern Animal Agriculture. Ames (Iowa): Iowa State University, enero de 2016. http://dx.doi.org/10.31274/ans_air-180814-218.
Texto completoTimms, Leo L., Ryan Breuer, Jenn A. Bentley y Megan Kregel. June Dairy Month Open Houses: Improving Consumer Understanding of Modern Animal Agriculture. Ames (Iowa): Iowa State University, enero de 2017. http://dx.doi.org/10.31274/ans_air-180814-307.
Texto completoTimms, Leo L., Fred M. Hall, Jenn A. Bentley y Mariah Schmitt. June Dairy Month Open Houses: Improving Consumer Understanding of Modern Animal Agriculture. Ames (Iowa): Iowa State University, enero de 2018. http://dx.doi.org/10.31274/ans_air-180814-354.
Texto completoGillespie, Rebecca y Maya King. AMR Consumer Perceptions Survey. Food Standards Agency, agosto de 2021. http://dx.doi.org/10.46756/sci.fsa.elb852.
Texto completoSon, Junghwa y Byoungho Jin. Toward the Deeper Understanding of Price and Purchase Intention Relationship: The Role of Price Fairness, Consumer Vanity, and Consumer Brand Familiarity Level. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-954.
Texto completoOsei, Prince Kwabena y Alex KOJO Anderson. Systematic review of consumer awareness, knowledge, understanding and use of nutrition labels in Africa. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, julio de 2022. http://dx.doi.org/10.37766/inplasy2022.7.0001.
Texto completoTimms, Leo L., Kevin Lager, Jennifer A. Bentley y Megan Kregel. June Dairy Month Open Houses: Learning Events to Improve Consumer Understanding of Modern Animal Agriculture. Ames (Iowa): Iowa State University, enero de 2014. http://dx.doi.org/10.31274/ans_air-180814-1171.
Texto completoTimms, Leo L., Jennifer A. Bentley y Megan Kregel. June Dairy Month Open Houses: Learning Events to Improve Consumer Understanding of Modern Animal Agriculture. Ames (Iowa): Iowa State University, enero de 2015. http://dx.doi.org/10.31274/ans_air-180814-1303.
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