Tesis sobre el tema "Trust (digital)"
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Danidou, Ioanna. "Trusted computing or trust in computing? : legislating for trust networks". Thesis, University of Edinburgh, 2017. http://hdl.handle.net/1842/22077.
Texto completoRamos-Pedersen, Tirsa Rosalba. "The Importance of Building Trust in Digital Co-Design". Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21196.
Texto completoMcCullagh, Adrian J. "The incorporation of trust strategies in digital signature regimes". Thesis, Queensland University of Technology, 2001.
Buscar texto completoZhang, Han. "Extralegal arbitration of trust in digital and quasi-digital markets : an intermediary-based approach /". Full text (PDF) from UMI/Dissertation Abstracts International, 2000. http://wwwlib.umi.com/cr/utexas/fullcit?p9992951.
Texto completoMakan, J. "Understanding trust and confidence in web behaviour". Thesis, University of Salford, 2015. http://usir.salford.ac.uk/34453/.
Texto completoReagle, Joseph M. (Joseph Michael). "Trust in a cryptographic economy and digital security deposits : protocols and policies". Thesis, Massachusetts Institute of Technology, 1996. http://hdl.handle.net/1721.1/11016.
Texto completoIncludes bibliographical references (p. 106-113).
by Joseph M. Reagle, Jr.
M.S.
Holmgren, Linda y Emira Meskic. "Digitaliseringens påverkan på kundrelationen inom revisionsbranschen, utifrån en revisors perspektiv : - En studie utförd på den svenska revisionsbranschen". Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-69911.
Texto completoDigitalization takes an increasing role in the Swedish society, which means that companies must adapt to the changes that digitalization leads to. The adjustments are made on the basis that the audit industry is an institution that strives for high social capital. The purpose of this study is to explain how digitalization affects the relationship between the auditor and the customer in the audit industry, based on the auditor's perspective. To achieve the study’s objective, it is based on a positivist approach and the theoretical framework is the foundation for the analytical model. It defined the importance of social capital to build meaningful values and develop long-term relationships. The data collection is based on both quantitative and qualitative methods, where the core is to investigate how digitization affects the relationship in the industry. The collected data has been coded and analyzed in several analysis models. For example, one test of hypothesis which showed that three of the study’s four hypotheses could be verified. The discussion and conclusion of the study showed multiple interesting results, where a distinguish result was that the audit profession in an institution and the working process has changed from being formal to be informal. The reason is that the norm within the profession is deeply rooted in digitalization. The study also concluded that meetings face-to-face are not as self-evident today as it was before the development of digitalization. However, face-to-face meetings cannot be eliminated as they are seen as necessary to develop a long and sustainable relationship and whereas digital tools of communications are seen as a complement. The results also suggests the importance to meet customer expectations and reducing uncertainty. The thesis also found a difference between women and men in the choice of attending to informal meetings. It was also recognized that younger has an increasing interest in digital communications, compare to older auditors. Finally the study confirms that digitalization affects the relationship between the auditor and the customer, and that digital relationships developed in the auditing industry are an institution.
Tshweu, Glenn Tiisetso. "An investigation into the extent to which South African repositories comply with international trust standards". Diss., University of Pretoria, 2016. http://hdl.handle.net/2263/58768.
Texto completoMini Dissertation (MIT)--University of Pretoria, 2016.
Carnigie
Information Science
MIT
Unrestricted
Schetinger, Victor Chitolina. "Beyond digital, imagens, and forensics : towards a regulation of trust in multimedia communication". reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2018. http://hdl.handle.net/10183/182284.
Texto completoThis thesis discusses the role of Digital Image Forensics as a regulator of digital media in society. This includes a perceptual study with over 400 subjects to assess their ability to notice editing in images. The results of such experiment indicate that humans are easily fooled by digital images, not being able to tell apart edited and pristine images. The thesis then analyzes the effectiveness of the available arsenal of digital image forensics technology to detect image editing performed by state-of-the-art image-compositing techniques. By analyzing fundamental image patterns, forensics techniques can effectively detect the occurrence of most types of image compositing operations. In response to these two studies, the thesis presents an alternative approach to digital image forensics, based on automated plan generation. By treating the image inspection process as a plan comprised of different steps, it proposes an architecture that is able to guide an analyst choosing the next best step for inspecting an image. The generated plans are flexible, adapting on the fly to the observed results. The plans are based on a formal modelling of current forensics knowledge and techniques, so that they can be translated in steps to be executed. The thesis then shows that the limits of such an approach lie in the difficulty to validate results, which is a consequence of the setup of forensics problems: they are problems of distributed trust among parties with limited information. This scenario is analyzed from different perspectives in search for the practical limits of Digital Image Forensics as a whole. The results of such an analysis suggest that the field is lacking in providing practical and accessible solutions to society due to limited engagement in multidisciplinary research rather than due to limited technical proficiency. The thesis then discusses how paradoxes from philosophy, mathematics, and epistemology arise naturally in both real forensics scenarios, and in the theoretical foundations of the field. Digital Image Forensics ultimately deals with human communication and, as such, it is subject to all its complexities. Finally, it is argued that the path for providing useful solutions for society requires a collective engagement from different disciplines. It is the responsibility of the forensics community to develop a common, accessible epistemological framework for this collective enterprise.
Alhadad, Nagham. "Bridging the gap between social and digital works : system modeling and trust evaluation)". Nantes, 2014. http://archive.bu.univ-nantes.fr/pollux/show.action?id=9f95fd53-f840-42e5-aef8-42fe66c89199.
Texto completoNowadays, digital systems are connected through complex architectures. Participants to these systems perform activities like chatting or sharing data. Persons, physical and digital resources are involved in these activities, such that a system can be considered as a representation of two worlds, the social world and the digital world and their relations. Evaluating these systems is generally limited to technical aspects. Today, trust becomes an important key in the evaluation process. In this context, we raise two questions: how to formalize the entities that compose a system and their relations for a particular activity? and how to evaluate trust in a system for this activity? Our contributions are divided into two parts. The first part proposes a formal metamodel named SocioPath, to model a system with all entities of social and digital worlds and their relations. The second part evaluates the users’ trust in the systems they use for a given activity. We propose an approach named, SocioTrust, to compute the user’s trust in a system using probability theory. Then we propose a second approach named, SubjectiveTrust that takes into account the uncertainty in the trust values. This approach is based on subjective logic
Envall, Julia y Lisa Norgren. "Kundförtroende inom digital bankverksamhet". Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-78640.
Texto completoUnder de två senaste decennierna har digitaliseringens framfart bidragit till stora förändringar i samhället. Flertalet branscher har tvingats anpassa sig efter den teknologiska utvecklingen och implementera ny teknologi för att fortsatt vara konkurrenskraftiga på marknaden. Inom banksektorn har digitaliseringen inneburit en transformation, där traditionell bankverksamhet till större del övergått till att bli digital. Digitaliseringen och distansen som uppkommit mellan bank och kund har medfört nya förutsättningar, bland annat i form av risker kopplade till digital bankverksamhet samt förändrade förutsättningar vad gäller interaktion och relationsskapande. Mycket av den tidigare forskning som gjorts inom området digital bankverksamhet har fokuserat på acceptans och adoption av digital bankverksamhet, medan studier som undersöker hur de nya förutsättningarna påverkar kundernas förtroende för banken är bristfälliga. Därför strävar denna studie efter att fylla detta gap. Förtroende är av stor vikt i alla relationer, och är av särskilt stor betydelse inom digital bankverksamhet. Syftet med studien är att belysa om digitalisering påverkar kundförtroende på basis av banksektorn. Vidare är syftet att belysa om upplevd risk samt upplevd relation vid digital bankverksamhet påverkar kundernas förtroende. Tre hypoteser har formulerats utifrån existerande litteratur, som förutsäger att användning av digitala banktjänster, upplevd risk och upplevd relation med banken vid digital bankverksamhet har en påverkan på kundförtroende. Studien antar en kvantitativ metod där data samlats genom en webbenkätundersökning. Totalt besvarades 171 enkäter. Föreslagna hypoteser prövades genom en multipel regressionsanalys, där studiens tre oberoende variabler analyserades mot studiens beroende variabel, inklusive de två kontrollvariablerna ålder och kön. Resultatet visade att användning av digitala banktjänster inte har någon effekt på kundförtroende, medan upplevd risk har en signifikant påverkan på kundförtroende. Slutligen visade det sig att upplevd relation också har inverkan på kundförtroende. Ålder visade sig sakna signifikant påverkan på variablerna, medan kön visade sig ha ett samband. Studiens resultat avser fungera som hjälp för bankerna, som genom att veta att dessa faktorer påverkar kundernas förtroende kan fokusera på att utveckla säkrare system och utveckla sina relationer för att upprätthålla kundernas förtroende för banken.
Studer, Ahren M. "Verifying Physical Endpoints to Secure Digital Systems". Research Showcase @ CMU, 2011. http://repository.cmu.edu/dissertations/77.
Texto completoMahmood, Mohamed. "Does digital transformation of government lead to enhanced citizens' trust and confidence in government?" Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/15391.
Texto completoBen, Basat Yaël y Maja Ronca. "Effects of blockchain technology on Sweden's digital healthcare". Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254201.
Texto completoChilds, Andrew. "An Exploration of Differentiation in Online Illicit Drug Markets with Particular Consideration of Structure, Rationality, Risk, and Trust". Thesis, Griffith University, 2021. http://hdl.handle.net/10072/404163.
Texto completoThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Crim & Crim Justice
Arts, Education and Law
Full Text
Nilsson, Christine y Leman Ali. "Blockchain as a Resource in Digital Marketing". Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20903.
Texto completoThis study aims to investigate how blockchain, the distributed ledger-technology, can affect the way that digital marketing operates. Our goal is to understand how the work-process in digital marketing functions today, and what characteristics blockchain has that can change the prerequisites for the digital marketing process. Through interviews with ten digital agencies, we have created an understanding of their work and their relationships with customers and consumers. The results from the interviews and literature have shown that the work of digital agencies can change the relationship with customers and consumers through blockchain. The most likely adoption of blockchain includes adoption of certain features from the technology that can streamline or automatize work, as well as change the conditions for the work in digital marketing. The major challenge for the adoption is the overall effort to move over assets to the blockchain network and integrate all users, which both takes time and includes huge costs. The distribution and encryption of information in a blockchain creates opportunities for transparency, security and integrity, but nobody knows for certain if blockchain will be profitable.
Arsenovic, Jasenko y Kristian Gjurovski. "Creativity in the digital world of Advertising. : A study within the Swedish advertising agencies". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20237.
Texto completoQuerfurth-Böhnlein, Sydney Carola [Verfasser] y Bernd [Akademischer Betreuer] Strauß. "Trust in the coach - athlete relationship through digital communication / Sydney Carola Querfurth-Böhnlein ; Betreuer: Bernd Strauß". Münster : Universitäts- und Landesbibliothek Münster, 2019. http://d-nb.info/1180496418/34.
Texto completoRoss, C. S. "Radical trust works : an investigation of digital visitor generated content and visitor engagement in museum spaces". Thesis, University College London (University of London), 2014. http://discovery.ucl.ac.uk/1458024/.
Texto completoSeven, Asli. "Building sustanibility and trust in the usage of electronic identification using technology acceptance model". Doctoral thesis, Universitat Jaume I, 2015. http://hdl.handle.net/10803/400942.
Texto completoThe aim of the research is to analyse the target audience and their perceptions according to the usage of eID and to answer the following question:” How can ‘eID as a service’ adoption by service providers are enhanced?” As a result of analysis, the purpose is to build a model to sustain the usage of eID in the selected countries. The general purpose of this dissertation was to analyse the reasons for not to use more efficiently the electronic identification and propose a conceptual model based on technology acceptance model. In order to achieve this, an empirical study on a sample of 3359 EU citizens was carried out. Specifically, focus was on people who had access to electronic identification in their country, which led to 1156 people in the sample.
Hbaieb, Amal. "Trust Based Management for V2X". Electronic Thesis or Diss., Troyes, 2024. http://www.theses.fr/2024TROY0002.
Texto completoThe Internet of Vehicles (IoV) opens up new requirements regarding security, privacy, and trust provisioning. This raises the research question of how trust may be concurrently considered during the design of security solution for the IoV. This thesis addresses this question by designing an IoV security framework that maintains the trust between involved actors. We first propose a trust and Blockchain based framework that relies on reputation and location metrics to validate trustworthiness of the communication system. The Blockchain is leveraged to protect derived trust information from tamper. Next, we extend the proposed framework to better take into account the QoS while enforcing security. We use a clustering scheme to construct the extended framework. Besides, we propose to detect untrustworthy nodes through a lightweight federated learning-based Intrusion Detection System (IDS). We adopt the Software-Defined Networking (SDN)-IoV infrastructure to the network to build the collaborative IDS. The trust features-based detection is proposed along with the SDN to enable a QoS-aware IDS. After that, we proceed to improve the trust-based IDS. We apply multi cluster head concept to boost local detection and overall network performances. Finally, we suggest a reactive Unmanned Aerial Vehicle (UAV)-aided routing solution with security and QoS trade-off. We produce an IoV-UAV_Fog framework for the UAV-aided IoV routing. The proposed routing consists of selecting the optimal UAV relay that maximizes both trust and QoS
Jarvis, Ryan D. "Protecting Sensitive Credential Content during Trust Negotiation". Diss., CLICK HERE for online access, 2003. http://contentdm.lib.byu.edu/ETD/image/etd192.pdf.
Texto completoZhang, Danjing. "Sharism and social awareness of the Chinese One Child Generation: Urban youth and digital networks". Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/91215/4/Danjing_Zhang_Thesis.pdf.
Texto completoKuang, Peiying y Mahmood Ali. "E-Grocery in Digital Age : ICA MAXI in Gävle". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-17689.
Texto completoAkeel, Ali y Manisha Gubhaju. "Digital marketing and its effects on Start-up business". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35217.
Texto completoTran, Gina A. "Investigating E-servicescape, Trust, E-WOM, and Customer Loyalty". Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc699848/.
Texto completoTeker, Sinem y Nicole Demir. "Kundrelationer inom banksektorn : En studie om hur banker arbetar med att upprätthålla goda kundrelationer med hänsyn till den teknologiska utvecklingen". Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30540.
Texto completoBanksektorn har genomgått stora förändringar som en följd av den teknologiska utvecklingen. Framväxten av digitala tjänster har inom banksektorn lett till att kunderna kan sköta sina ärenden på egen hand. Som en naturlig följd har den fysiska kontakten mellan bank och kund reducerats. Syftet med studien är att öka förståelsen kring vilka aspekter som är betydelsefulla för bankerna att arbeta med för att upprätthålla en god kundrelation med hänsyn till den teknologiska utvecklingen inom banksektorn. En kvalitativ metod tillämpades i studien genom personliga intervjuer som genomfördes med kontorschefer från tre av Sveriges storbanker. Analys av insamlad empiri visar att bankerna anser att det är viktigt att kunderna får rätt hjälp vid rätt tidpunkt. Kunderna ska känna att det är enkelt och bekvämt att använda sig av digitala tjänster när de ska hantera sina ärenden. Banken måste arbeta med att förbättra de digitala tjänsterna för att ge förbättrad service till kunderna. Fokus på kundnöjdhet är viktigt då nöjda kunder på lång sikt kan leda till lönsamhet för banken. Att skapa långsiktiga relationer genom att fokusera på befintliga relationer bidrar till lägre kostnader för företaget som i sin tur leder till lönsamhet. Förtroendet utgör en viktig del för kundrelationen och påverkar kundernas vilja till att stanna kvar i banken. Det viktigt att banken är ärlig mot sina kunder och inte agerar utifrån egenintresse.
Denna uppsats är godkänd av exminator och ska publiceras, tack.
Grulke, Eric. "Digital government, trust and cynicism : an empirical analysis of social capital and the use of technology by governmental institutions". Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Fall2008/E_Grulke_110308.pdf.
Texto completoTitle from PDF title page (viewed on Apr. 26, 2010). "Department of Political Science." Includes bibliographical references (p. 197-212).
Ottosson, Max. "Teknikens roll i en digital valuta : en studie om användarnas förtroende för bitcoin". Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-22962.
Texto completoPettersson, Christoffer y Björn Söderström. "Factors affecting consumers purchase intentions for digital news : A quantitative study of Resumé". Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105706.
Texto completoOldner, Sara y Vendela Wijk. "Digital teknik som preventivmedel : En studie av kvinnornas upplevelse av Natural Cycles". Thesis, Södertörns högskola, Medieteknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34803.
Texto completoDenna uppsats ämnar att undersöka kvinnors upplevelse av digital teknik som preventivmedel. Forskning kring kvinnokroppen har inte alltid varit en naturlig del av människa–datorinteraktion (MDI), men börjar synas genom olika hjälpmedelsapplikationer vid menstruation, graviditeter och dylikt (Balaam, 2017). År 2017 blev en mobilapplikation godkänd som preventivmedel i Sverige och då tog också den digitala tekniken ett steg in i preventivmedelsbranschen (Suni, 2017). Produkten ges ut av företaget Natural Cycles, vilket också har blivit det naturliga fokuset för denna uppsats. Denna studie skapades för att ta redapå hur kvinnorna upplever det första helt digital tekniska preventivmedlet, med fokus på tillit genom gränssnitt och upplevelsedesign. För att besvara studiens syfte skapades en enkät och en fokusgruppsintervju, där en av deltagarna dessutom ombads skriva en loggbok under en vecka för att dokumentera känslor och tankar kring sitt användande av Natural Cycles.Resultatet från enkäten visade på att ungefär hälften av de svarande känner tillit till Natural Cycles och kan tänka sig att testa produkten. Den andra halvan anger att de inte tror på produktens säkerhet. Ett sammanlagt resultat från fokusgruppen, enkäten och loggboken visade på att en viktig del för tilliten är ett enkelt gränssnitt och en god marknadsföring med mycket information kring statistik. Resultatet visade också på att de som inte kände förtroende för digital teknik som preventivmedel saknade sanningsenlig information kring studier och användande.
Portes, Audrey. "La transparence numérique : rôle du client et conséquences sur la relation à la marque". Thesis, Montpellier, 2018. http://www.theses.fr/2018MONTD002/document.
Texto completoThe digital revolution is taking place in a climate of distrust. Consumers and citizens often have a negative judment of digital practices (collection and data exploitation, etc.). Officials are calling for more transparency to surpass the current trust crisis. But will this principle of transparency be enough to restore trust in the digital environment? The question of transparency arises significantly today because of the risks of customer drift and manipulation. It also arises because of the changing communication modes which are now multiform, multidirectional and instantaneous. This research explains the role of perceived transparency of digital practices in the way we apprehend the customer relationship. A qualitative exploratory study on two samples validated the multi-dimensionality of the perceived transparency construct (objectivity, clarity, openness) using the perceptions of 16 consumers and 12 managers. An online quantitative study (ad hoc panel of 445 respondents) conducted on the perceptions of Amazon customers, an e-commerce pure player, leader in the field and pioneer in the massive exploitation of data (recommendation engines , customization, etc.), has helped to 1) develop a measurement scale of perceived transparency, 2) understand how the customers’ digital transformation had a role in the perception of transparency and 3) determine the influence of perceived transparency’s dimensions on trust building and commitment. A qualitative post-survey study was finally conducted to discuss with managers the implications of this doctoral research
Stéen, Johanna y Felicia Olofsson. "Relationskvalitet i en digital kontext : En studie av SME-bankrelationen under Covid-19 pandemin". Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-22545.
Texto completoThe development of the digitalization has resulted in a change from paper-based cash to card and internet payments. This change has made it possible to execute bank related activates all hours of the day and can be performed anywhere. As a result, the physical bank relations are limited and replaced by digital solutions. The on-going pandemic has accelerated the digitalization further, where the digital environment is the new normal. As a result, digitalization today is no longer voluntary but instead a more forced behavior. In order for the banks to retain long term customer relationships, it is critical that the quality is fulfilled despite the digital interactions. To investigate the quality of digital relations within banking, this study examines the quality of the relations together with three influential factors: engagement, trust and satisfaction. Unlike earlier research within this field, this study will apply the quality of the relations in a digital context, which results in an alternative empirical focus. The study investigates SME- bank relations since that is a large and important customer group. Therefore, it is of great interest to examine how SME experience the quality of digital solutions within banks. The method of this study is based on a positivistic philosophy with a deductive approach where the theoretical framework is based on previous research. A quantitative research method is applied to collect the empirical data through internet-based surveys. The result of the study was analyzed based on the answer from 176 respondents. The result shows that trust and satisfaction effects the quality of digital relations between banks and SME.
Dua, Akshay. "Trust-but-Verify: Guaranteeing the Integrity of User-generated Content in Online Applications". PDXScholar, 2013. https://pdxscholar.library.pdx.edu/open_access_etds/1425.
Texto completoHesse, Maik [Verfasser], Timm [Akademischer Betreuer] Teubner, Timm [Gutachter] Teubner, Rüdiger [Gutachter] Zarnekow y Maik [Gutachter] Lachmann. "Essays on trust and reputation portability in digital platform ecosystems / Maik Hesse ; Gutachter: Timm Teubner, Rüdiger Zarnekow, Maik Lachmann ; Betreuer: Timm Teubner". Berlin : Technische Universität Berlin, 2021. http://d-nb.info/1231908238/34.
Texto completoSöderberg, Britta. "Inside the echo chamber : A qualitative study on anti-immigration internet media, political polarization and social trust in a fragmented digital landscape". Thesis, Södertörns högskola, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31828.
Texto completoKunst, Marlene [Verfasser]. "Counterpublics, Media Trust and Credibility in the Digital Space : Empirical investigations of online audiences’ responses to (right-wing) counterpublic discourse / Marlene Kunst". Berlin : Freie Universität Berlin, 2021. http://d-nb.info/1240230370/34.
Texto completoBoman, Felicia, Frida Eriksson y Lindgren Fanny Vesterberg. "Artificell intelligens inflytande på tillitsfulla kundrelationer inom digital marknadsföring. : En kvalitativ studie om hur företag kan bygga tillitsfulla kundrelationer i samband med artificiell intelligens som marknadsföringsverktyg". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89068.
Texto completoBackground: The digital society during the past few years has gone through a drastic developement due to the artificial intelligence. Multiple companies is starting to see great potential with implementing the technique within digital marketing purposes with customers. Despite the benefits artificial intelligence can offer, many people still worry about the reduction of the human interaction. A decrease of the human interaction can lead to difficulties in the process of creating trustworthy customer relations if artificial intelligence gets the ascendancy. Aim: The purpose of the study has been to investigate how companies in the consumer sector can work to create trustworthy relationships with their customers in connection with the use of artificial intelligence in digital marketing. An intention has also been to find out what role artificial intelligence can have in digital marketing. Method: This thesis obtains a qualitative research method and the empirical material was gathered through semi-structured interviews. Eight respondents participated, two researchers within artificial intelligence and six marketing specialists. The result has been analyzed by using previous research where artificial intelligence, digital marketing, digital communication, customer relations, trust and customer participation has been central theories. Conclusion: The result indicated that there are several working methods that companies can use to facilitate the construction of trusting customer relationships in connection with the implementation of AI tools. Important aspects are communication, honesty and control. Furthermore, the result has emerged that artificial intelligence will have a major role in digital marketing, based on if the customers continues to follow the development of digitalization and that companies work to maintain the customer’s trust in using this technology.
Тюрменко, Ірина Іванівна. "Стан зберігання цифрової історико-культурної спадщини на веб-сайтах обласних державних архівних установ України". Thesis, Талком, 2015. http://er.nau.edu.ua/handle/NAU/22905.
Texto completoThe article provides an overview of the results of the first stage of the research carried out in the framework of InterPARES Trust aimed at preservation of digital historic and cultural heritage on websites of oblast state archives of Ukraine. The methodology of an expert evaluation of websites in terms of their nature and sizes of digitized documents is described.
Cheun, Jacquelyn Joann. "How eHealth Literacy Impacts Patient-Provider Relationships: A Study on Trust, Self-Care, and Patient Satisfaction". Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1011860/.
Texto completoDeshpande, Vaibhavi. "Using Social Media for Mandarin-speaking and Arabic-speaking Communities in the COVID-19 Pandemic". Thesis, The University of Sydney, 2022. https://hdl.handle.net/2123/28895.
Texto completoRosén, Christoffer. "Att presentera en produkt som inte existerar : En rapport om designprocessen av en presentationswebbplats för PROSK8’s nya produktkoncept". Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-23571.
Texto completoThis report describes the process of the production of a web based sales pitch presentation of one of the PROSK8 companys forthcoming products. The goal of the presentation is to generate curiousness and trust through visual design and will work as a support tool for the companys representativs in meetings with potential investors. The process is based around Jesse James Garretts model of ”The elements of user experience”. The model has through out the process been modified and questioned using contemporary design principles and the perspectives of the target group and context. Major decisions has been described and motivated chronologically. The completion of the project has resulted in a sharp delivery of a design that’s been approved by the client and transfered to an external web developer, along with a web page prototype.
Simbi, Nadia y Koukouvinou Panagiota. "Managing Open Digital Technology in the Cluster Environment : A case study of the Cluster of Forest Technology". Thesis, Umeå universitet, Institutionen för informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-160771.
Texto completoMalm, Victor y Tobias Bjurhall. "Virtuella valutor : riskanalys av nya betalningsmedel". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-556.
Texto completoThe history of means of payment is taking new shape during the 2010:th decade andstarts on a new chapter. The next step in the monetary evolution will take place oncevirtual currencies become more frequently used. The virtual currency called Bitcoinwas introduced by Satoshi Nakamoto in the year of 2009 and is a digital currency,which means that it is not connected to a physical good with a forensic purpose.When a new mean of payment is introduced fundamental factors regarding theacceptance of society and utilization becomes a financial puzzle. How can it be thatindividuals exchange physical goods for a paper bill, a coin or just somethingelectronic? To possess Bitcoin and to use new means of payment on a frequent basisbring risks many users are not familiar with. Organizations and consumers whomopen up their gates to new means of payment need to gain knowledge ofconsequences both positive and negative. The purpose of this study is to highlight theaforementioned risks, which arise from the fact that new means of payment likeBitcoin is introduced. The research issue regarding which risks may arise frompossession and usage of virtual currencies are concluded by a qualitative analysisresearch containing mostly scientific articles. Our study depicts that the risksassociated with virtual currencies like Bitcoin, are all somehow related to the trust forthe specific mean of payment. Most risks arise from actually possessing a Bitcoin andhence not as much related to the technological element.
Jarkell, Lars y Moa Ullmark. "Skapa förväntan - Mer än ett PR-trick : Hur företag skapar förväntan innan premiär i en digital kontext för produkter och tjänsters framgång". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-29767.
Texto completoAim: The purpose of this paper is to increase understanding of how companies work with strategy and tactics to create anticipation in markets. The way in which anticipation is created before the product premiere, without it having a negative impact on the product or service success, is an area that can be considered unexplored. The area is an important source of success or failure for marketing and launching new products, which makes it relevant and interesting, both theoretically and practically. Method: In this study we have used a qualitative research method, semi-structured interviews. The respondents are marketers and product managers with a broad background from different types of companies. They were an equal proportion of women and men of different ages. Thematic analysis was used for coding the interviews and then forming themes. Result & Conclusions: The result that has emerged in this study is that the companies put great emphasis on creating and establish plans internally and with partners before a product launch. At the same time, the organization must work to create an understanding of and choose a target group, in order to be able to supply information to consumers who create anticipations in markets. If any part is not well done, the risk increases that there will be complications for the launch and built-up anticipation risks being lowered. If the groundwork is well done, the companies have good opportunities to create anticipations. Later on, the work of creating anticipation is a process that starts long before the premiere. Contribution of the thesis: The contribution for this study is a unique insight and overview of how companies work with strategy and tactics to create anticipation in markets before a product's premiere. Suggestions for future research: Further explore consumer perspective on this topic and their willingness to use their voice. Examine how negative buzz can ultimately contribute to product success. Examine the differences between manufacturers, wholesalers and retailers when it comes to skills and understanding of strategies to create anticipation.
Aguilar, Vargas Renzo Thomas Raúl y Soto Oscar Eduardo Bohorquez. "Determinar la relación entre las dimensiones de calidad y confianza con la satisfacción del uso de la Banca Digital de los clientes de las entidades microfinancieras en Lima Metropolitana". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653522.
Texto completoThe use of the internet and especially mobile banking in recent years has emerged in a more dynamic way, due to the fact that consumers have begun to have a more frequent use of mobile technologies, even more so in this time where the user he has been forced to adopt it in his daily life, which means that technology allows him to function better in his environment. This document proposes a research model to understand the relationship that exists between the dimensions of quality and trust with the satisfaction of the use of digital banking by the clients of microfinance entities. For this, a quantitative study has been carried out based on surveys of 250 clients in the microfinance sector of Lima, Peru. Where a non-probability sampling was taken to be able to control the characteristics of the sample, depending on what is required. In this sense, a correlational study analysis has been chosen, where what has been sought is to determine the positive or negative relationship between two or more variables.
Trabajo de investigación
Fernandes, André Luis Milagres. "Fatores que influenciam a intenção de uso da moeda social digital: um experimento de campo". reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24533.
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O objetivo desta pesquisa é compreender fatores que influenciam a intenção de uso da moeda social digital, especificamente a influência da Percepção de Confiança Inicial, Percepção de Facilidade de Uso, Percepção de Risco e da Oportunidade de Experimentar o aplicativo da moeda social. O referencial teórico fundamenta-se nas teorias que buscam compreender a intenção de uso dos serviços de pagamentos móveis (M-payment). Os dados foram coletados a partir de um questionário em um levantamento amostral aliado a um experimento de campo aplicado a 256 usuários da moeda social em cédula de três bancos comunitários. A Oportunidade de Experimentar foi uma condição experimental aleatorizada para permitir uma inferência causal mais consistente. Para o teste das hipóteses de pesquisa empregamos o método de PLS-SEM (partial least squares - structural equation modeling). Os resultados indicam que a Oportunidade de Experimentar o aplicativo afeta positivamente a intenção de uso da moeda social digital por meio de seu efeito na percepção de facilidade de uso e percepção de risco sobre o aplicativo. A percepção de confiança também se mostrou como um fator que aumenta a intenção de uso da moeda social digital.
This study aims to understand factors that affect the intention to use a digital social currency, namely the influence of the Initial perception of trust, Perception of ease of use, perception of risk and opportunity to try the app of the digital social currency. The theoretical framework is based on theories that try to explain the intention to use mobile payment services (M-payment). The empirical data was collected by means of a questionnaire in a survey experiment applied to 256 users of the paper social currency of three different community banks. The opportunity to try the app was an experimental condition randomly assigned in order to allow for robust causal inference of its effects. Hypotheses were tested using Partial Least Squares structural equation models (PLS-SEM). Results indicate that the opportunity to try the app positively affects the intent to use the digital social currency by means of its effect on the perception of ease of use and the perception of risk about the app. Trust also showed a positive effect on the intention to use the digital social currency.
Nilsson, Adam y Mingshi Huang. "Varumärken på den digitala vårdmarknaden : En kvantitativ studie om hur de digitala vårdgivarnas varumärken i Sverige uppfattas av konsumenterna". Thesis, Södertörns högskola, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46077.
Texto completoDen digitala vårdmarknaden är relativt ny och för med sig en mängd utmaningar. Flytten från den traditionella fysiska vården innebär utmaningar med att bygga upp det förtroende och den tillit hos konsumenterna som funnits naturligt i det fysiska mötet, till det digitala. En konkurrensutsatt marknad tvingar också de digitala vårdgivarna att utmärka sig genom sitt varumärke och genom att marknaden för digitala vårdgivare är relativt ny, så finns det ett tomrum i kunskapen om hur konsumenter ser på och uppfattar de digitala vårdgivarnas varumärken och det är också grunden till studiens syfte. Syftet med studien var att kartlägga konsumenternas uppfattning om varumärken inom den digitala vårdmarknaden. För att svara på syftet har studien haft ett deduktivt angreppssätt med teorier om konsumentbaserat varumärkeskapital, varumärkespersonlighet och varumärkesattityd. Genom en kvantitativ metod med tvärsnittsdesign och en enkätstudie har data samlats in för att analyseras med hjälp av teorierna för att svara på syftet. De digitala vårdgivare som undersöks i denna studie var Kry, Doktor.se, Min Doktor, Doktor24 och 1177 Vårdguiden. De slutsatser som kunde dras baserat på analysen var att de varumärken som lyckats bäst med att skapa en varumärkeskännedom var också de varumärken som uppfattas mer positivt hos konsumenterna. Det kunde också utrönas att vissa digitala vårdgivares varumärken ännu inte lyckats bygga upp den varumärkeskännedom som kan leda till en mer positiv uppfattning och därför uppfattades både neutralt och negativt hos konsumenterna. 1177 Vårdguiden skiljde sig i de flesta aspekter gentemot de privata digitala vårdgivarna då de redan innan den digitala vårdmarknadens uppkomst har haft ett etablerat varumärke.
Rebelo, Antoine y Maida Sijaric. "Digitalisering och hållbarhet - Hjälp eller stjälp? : Hur social hållbarhet och digitalisering, i relation till digital vård, är sammankopplade". Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-43457.
Texto completoThe sharp increase in E-Health usage driven by the COVID-19 pandemic has in Sweden most notably been observed in the rise of mobile applications offering remote health care-consultations. The law of accessible digital public service has been in effect since 2019. It compels governmental, regional, and municipal bodies to ensure that their services are accessible for everyone and, if not, to produce a full accounting of how and why. This includes private agents who provide a publicly funded service. This law only starts applying to mobile applications from June in 2021. The aim of the study was to find out how accessible the services these agents provide are, and to what degree they may risk excluding people. The aim was achieved by comparing the three most popular mobile applications that provide remote consultations, against the success criterions of the WCAG 2.1 to level AA. One phone running Android and one running iOS were used in testing. All three applications were found to be largely non-conforming to the guidelines. A full accounting was made of how the tested success criterions were met by each application, with included screenshot examples. The results were analysed in view of the direct implication on the user, and discussed concerning what implications they may have on a societal level. Corollaries were drawn to past research of access to digital healthcare and the digital divide to form conclusions. A lack of accessibility in these applications was concluded to threaten work towards social sustainability. Breaching the guidelines directly creates problems for disabled users, and only one of the applications supports a great range of languages. In agreement with past researchers, future accessibility research and WCAG-analysis is strongly suggested to be user-centered - specifically centered around disabled users.
Leung, Philip y Daniel Svensson. "SecuRES: Secure Resource Sharing System : AN INVESTIGATION INTO USE OF PUBLIC LEDGER TECHNOLOGY TO CREATE DECENTRALIZED DIGITAL RESOURCE-SHARING SYSTEMS". Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-187348.
Texto completoProjektet ämnar lösa problemen med oförnekbarhet, integritet och konfidentialitet när man delar känsligt data mellan parter som behöver lita på varandra utan inblanding av betrodd tredje part. Detta diskuteras för att besvara till vilken omfattning digitala resurser kan delas säkert i ett decentraliserat system baserat på publika liggare jämfört med existerande tillitsbaserade alternativ. En undersökning av nuvarande resursdelningslösningar visar att det existerar många tillitsbaserade system men även en växande andel lösningar baserade på publika liggare. En intressant lösning som lyfts fram är Storj som använder sådan teknologi men fokuserar på resurslagring mer är delning. Projektets föreslagna lösning, kallad SecuRES, är ett kommunikationsprotokoll baserat på en publik liggare likt Bitcoin. En prototyp baserad på protokollet har tagits fram som visar att det är möjligt att dela krypterade filer med en eller flera mottagare genom ett decentraliserat nätverk baserat på publika liggare. Slutsatsen som dras är att SecuRES klarar sig utan betrodda tredje parter för att dela resurser medan vissa operationer kan göras mer användarvänliga genom externa autentiseringstjänster. Själva lösningen garanterar integritet av data och medför ytterligare fördelar såsom oförnekbarhet, konfidentialitet och hög transparens då man kan göra källkoden och protocoldokumentation fritt läsbar utan att utsätta systemet för fara. Vidare forskning behövs för att undersöka om systemet kan skalas upp för allmän användning och alltjämt bibehålla säkerhets- samt prestandakrav.