Tesis sobre el tema "Tourism marketing"
Crea una cita precisa en los estilos APA, MLA, Chicago, Harvard y otros
Consulte los 50 mejores tesis para su investigación sobre el tema "Tourism marketing".
Junto a cada fuente en la lista de referencias hay un botón "Agregar a la bibliografía". Pulsa este botón, y generaremos automáticamente la referencia bibliográfica para la obra elegida en el estilo de cita que necesites: APA, MLA, Harvard, Vancouver, Chicago, etc.
También puede descargar el texto completo de la publicación académica en formato pdf y leer en línea su resumen siempre que esté disponible en los metadatos.
Explore tesis sobre una amplia variedad de disciplinas y organice su bibliografía correctamente.
Clarke, Jacqueline R. "Sustainable tourism : marketing of farm tourist accommodation". Thesis, Oxford Brookes University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.261392.
Texto completoТєлєтов, Олександр Сергійович, Александр Сергеевич Телетов, Oleksandr Serhiiovych Tielietov y N. Ye Kosolap. "Marketing technologies in tourism". Thesis, Сумський державний університет, 2012. http://essuir.sumdu.edu.ua/handle/123456789/28753.
Texto completoBeckerson, John George. "Marketing British tourism 1914-1950". Thesis, University of East Anglia, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.396715.
Texto completoKananovich, Hanna. "Internet Marketing in International Tourism". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201669.
Texto completoCHAULA, OBED HENRY. "TOURISM MARKETING INTERVENTION IN SUSTAINABLE TOURISM : How can sustainable knowledge, attitudes and actions of tourism marketing organizations contribute to sustainability of tourism destinations?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76373.
Texto completoConocimiento, Dirección de Gestión del. "Journal of Travel & Tourism Marketing". Taylor & Francis Group, 2004. http://hdl.handle.net/10757/655346.
Texto completoTam, Yiu-wing. "A competitive analysis of the Hong Kong tourism industry : a marketing perspective /". Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18835934.
Texto completoMeehan, Elizabeth. ""Marketing Ireland, marketing Irelands" : commodifying cultural identity in the tourism industry". Thesis, Queen's University Belfast, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.527972.
Texto completoBartis, Hugh Henry. "Local tourism governance of destination marketing organisations". Thesis, Nelson Mandela University, 2018. http://hdl.handle.net/10948/17799.
Texto completoHupp, Cassaundra. "Marketing strategies of Ohio agri-tourism businesses". Connect to resource, 2009. http://hdl.handle.net/1811/37083.
Texto completoAktas, Gurhan. "Marketing cities for tourism : developing marketing strategies for Istanbul with lessons from Amsterdam and London". Thesis, Bournemouth University, 2006. http://eprints.bournemouth.ac.uk/10512/.
Texto completoSeaton, Anthony V. "Advances in market targeting in tourism marketing analysis". Thesis, University of Strathclyde, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.324114.
Texto completoLittlefield, Joanne. "Direct Farm Marketing and Agri-Tourism in Arizona". College of Agriculture, University of Arizona (Tucson, AZ), 2004. http://hdl.handle.net/10150/295857.
Texto completoDiekmann, Anya. "Bridging the gap: the relationship between heritage preservation and tourist consumption". Doctoral thesis, Universite Libre de Bruxelles, 2004. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/211073.
Texto completoAscenção, MaÌrio J. Passos. "An analysis of tourism marketing contribution for sustainable tourism in a world heritage site". Thesis, University of Ulster, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.442842.
Texto completoTam, Yiu-wing y 談耀永. "A competitive analysis of the Hong Kong tourism industry: a marketing perspective". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31268304.
Texto completoKöllen, Thomas y Szabolcs Lazar. "Gay Tourism in Budapest: An Exploratory Study on Gay Tourists' Motivational Patterns for Traveling to Budapest". Scientific & Academic Publishing Co, 2012. http://dx.doi.org/10.5923/j.tourism.20120103.01.
Texto completoFerreira, Daniel Petrus. "Push - and pull forces within outbound destination choice". Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/11091.
Texto completoChen, Nai-Chieh Jessie. "Senior Japanese tourists to Taiwan and their marketing potential : a case study /". Online version of thesis, 1992. http://hdl.handle.net/1850/12085.
Texto completoIslam, S. M. Nazrul. "Tourism marketing in developing countries : a study of Bangladesh". Thesis, University of Strathclyde, 2012. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=25255.
Texto completoMiles, Peter Harry. "Philippine international tourism and the role of marketing communications". Thesis, University of Derby, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369901.
Texto completoZhang, Xiaoyue. "National myths and tourism marketing in postcolonial Chinese destinations". Thesis, University of Surrey, 2017. http://epubs.surrey.ac.uk/813273/.
Texto completoStrielkowski, W. "Innovations in tourism marketing: e-services and modern technologies". Thesis, Tkachov O.O, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47015.
Texto completoRioux, Yu Luo. "Marketing the revolution: Tourism, landscape and ideology in China". Connect to online resource, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3303808.
Texto completoHadinejad, Arghavan. "Destination Iran: An analysis of tourism marketing message characteristics". Thesis, Griffith University, 2020. http://hdl.handle.net/10072/392374.
Texto completoThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Dept Tourism, Sport & Hot Mgmt
Griffith Business School
Full Text
Dinan, Claire Rachel. "A marketing geography of sustainable tourism - with special reference to Devon, England". Thesis, University of Exeter, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.286578.
Texto completoLaing, Jennifer H. y Jennifer Laing@BusEco monash edu au. "EXTRAORDINARY JOURNEYS: MOTIVATIONS BEHIND FRONTIER TRAVEL EXPERIENCES AND IMPLICATIONS FOR TOURISM MARKETING". La Trobe University. School of Business, 2006. http://www.lib.latrobe.edu.au./thesis/public/adt-LTU20070516.142914.
Texto completoKwon, Jeamok. "Factors influencing residents' attitudes toward tourism marketing as a development strategy". Diss., Connect to online resource - MSU authorized users, 2008.
Buscar texto completoTitle from PDF t.p. (viewed on Apr. 8, 2009) Includes bibliographical references (p. 167-177). Also issued in print.
Ghatnekar, Payal. "Persuasive technology in tourism online experiences and implications on tourist buying behaviour". Thesis, University of Plymouth, 2017. http://hdl.handle.net/10026.1/9648.
Texto completoKavunkil, Haneef S. "A model to explore the impact of tourism infrastructure on destination image for effective tourism marketing". Thesis, University of Salford, 2017. http://usir.salford.ac.uk/42201/.
Texto completoAl-Rachkidi, Nour Hanna. "Le rôle potentiel des aéroports dans la promotion des pays comme destination touristique : Le cas de l’aéroport international de Beyrouth". Thesis, Rennes 1, 2016. http://www.theses.fr/2016REN1G014/document.
Texto completoThis research investigates the role of Beirut International Airport (BIA) in marketing Lebanon as touristic destination and to identify the factors that have influence on tourists’ satisfaction at airport during arrival and departure stages. Furthermore, special emphasis is placed on investigating and identifying the existing relationship between the airport role and the destination image and reputation by pinpointing the factors that might affect tourist decision to visit or re-visit the destination
Suryawardani, I. Gusti Ayu Oka. "Tourism leakage of accommodation in Bali". Thesis, Paris 1, 2015. http://www.theses.fr/2015PA010071/document.
Texto completoTourism has become the leading economic sector in Bali Province of Indonesia. However, the economic impacts of tourism have not been convinced to be full y beneficial for Balinese community. One of the reasons is tourism leakage that occurs when the industry imports both products and services to support tourism industry in Bali. So far, the amount of tourism leakage in Bali has not been calculated yet. Therefore, there is a need to ascertain the current amount of leakage in Bali tourism. The objectives of the study are: (i) to calculate the amount of tourism leakage from accommodation sector in Bali at micro (industrial) level; (ii) to calculate the amount of tourism leakage from accommodation sector in Bali at macro (regional) level; (iii) to evaluate the impacts of government subsidies and import reduction by accommodation sector on tourism leakage, job opportunity and income distribution; (iv) to evaluate the perception and preference of foreign tourists on imported and local products as well as the willingness of foreign tourists to spend their money to benefit of Balinese people; (v) to evaluate the points of view of hotel managers related to imported and local products as well as their willingness in reducing the use of imported product and (vi) to develop strategies in minimizing tourism leakage in accommodation in Bali. Research was designed through quantitative and qualitative approaches. Data was collected by using survey method at four main tourist destinations in Bali, namely: Kuta, Nusa Dua, Sanur and Ubud. There were 79 hotels selected based upon probability proportional to size sampling method which consists of three clusters namely 1,2,3 Star-rated, 4&5 Star-rated either chain and non-chain and Non Star-rated hotels. The number of respondents was 600 foreign tourists were selected as respondents. Calculation of tourism leakage on micro analysis was undertaken by using a method developed by Unluonen, et. al. (2011), meanwhile, on macro analysis was carried out by using a method proposed by Thorbecke ( 1988) which was based on the Social Accounting Matrix (SAM) of Bali 2010. Perception and preference of foreign tourists on imported and local products were analyzed by using JMP program, meanwhile, Interpretative Structural Modelling (ISM) was undertaken to develop strategies. The results show that based on the micro analysis, the highest tourism leakage of accommodation sector in Bali is at 4&5 Star-rated chain hotels (51.0 %), followed by 4&5 Star-rated non-chain hotels (22.7 %), 1,2&3 Star-rated hotels (12.0 %), Non-star rated hotels (8.8 %), and with the average leakage of 18.8 %. Based on macro analysis, tourism leakage of accommodation sector in Bali are as follow: (i) Leakage of Non Star-rated hotels is 2.0 %; (ii) Leakage of 1,2&3 Star-rated hotels is 15.7 %; (iii) Leakage of 4&5 Star-rated non-chain hotels is 7.1 %, (iv) Leakage of 4&5 Star-rated chain hotels is 55.3%; and (v) Average leakage of all types of accommodation is 19.5%. Foreign tourists significantly look for local products and are willing to spend their money for Balinese people. Hotel managers are willing to use local product as long as local products are available to substitute the imported products. Strategies for minimization tourism leakage are optimizing the potential of local products, develop agriculture and livestock; reduce the use of imported products for tourists, improve quality of local products and human resources, empower community, urge government to develop and implement supporting policies in minimizing tourism leakage, establish policy on restriction of foreign investment on accommodation in Bali, improve the role of Ministry of Foreign Affairs, Ministry of Industry, Ministry of Trade and Ministry of Tourism and Creative Economy. 7 Ps of marketing mix on service: product, price, place, promotion, people, process and physical evidence need to be implemented in order to support sustainable tourism in Bali
Rao, Ulhas. "Adoption and Non-Adoption: Profiling Internet Usage among Tourists to New Zealand". The University of Waikato, 2007. http://hdl.handle.net/10289/2620.
Texto completoVari, Alexandru I. "Commercialized modernities : a history of city marketing and urban tourism promotion in Paris and Budapest from the nineteenth-century to the inter-war period /". View online version; access limited to Brown University users, 2005. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:3174687.
Texto completoLahoud, Pascale. "Resident behavior towards marketing tourism development in the Middle East". Thesis, Lille 1, 2014. http://www.theses.fr/2014LIL12010.
Texto completoThe tourism industry has been on an exponential curve of growth worldwide, which resulted in an economic boom and a lot of social benefits for the cities and countries. This economic fallout has led many places to become tourism destinations. One of the most important roles of tourism growth are the residents (Butler, 1980; Murphy, 1985). Nowadays researchers added that when planners and developers are creating a marketing strategy, they have to take into consideration the perceptions, opinions and attitude of local residents, therefore marketers should concentrate on the residents to develop the strategy of marketing and promotion campaign dedicated to tourism (Liu & Wall, 2006). Lebanon during the 60’s and 70’s was known to be one of the best touristic destination in the world, after the 70’s the civil war has devastated the country and its economy and this is far from over in 2014. This thesis will focus on the involvement of the residents toward the tourism marketing and promotion campaign and not like other research that stress its study on the involvement of residents toward tourism development
Moustafa, Mohamed Ali Yousef. "Evaluating the potential of mobile technology in tourism destination marketing". Thesis, Cardiff Metropolitan University, 2011. http://hdl.handle.net/10369/3273.
Texto completoConocimiento, Dirección de Gestión del. "Guía de acceso para Journal of Travel & Tourism Marketing". Taylor & Francis Group, 2021. http://hdl.handle.net/10757/655346.
Texto completoRahmanov, F., Наталія Євгенівна Летуновська, Наталия Евгеньевна Летуновская, Nataliia Yevhenivna Letunovska, Олексій Валентинович Люльов, Алексей Валентинович Люлев y Oleksii Valentynovych Liulov. "Marketing of social tourism". Thesis, 2020. https://essuir.sumdu.edu.ua/handle/123456789/80939.
Texto completoАвторы исследуют проблемы маркетинга социального туризма как движущего инструмента обеспечения регионального социально-экономического развития. В рамках концепции социального туризма взаимодействует большое количество субъектов местного рынка, поэтому целесообразно обратить внимание на исследование этой категории. В рамках исследования выдвигается гипотеза о том, что одинаковая региональная структура, развивающаяся в сфере социального туризма, воспринимается субъектами, которые с ней взаимодействуют. В частности, воспринимаемое качество услуг и уровень доступной информации будут различными для представителей разных регионов одной национальности. Был проведен опрос респондентов, которые пользуются услугами типичного регионального предприятия, предоставляющая медицинские услуги для местных жителей, работников градообразующего промышленного предприятия и населения Украины. Ответы проанализированы с использованием программы Smart PLS. Самостоятельно избраны целевые внешние и внутренние переменные модели. Авторы получили дискретные результаты. В обоих случаях одинаковым результатом был коэффициент решимости, который определял лояльность потребителей. В то же время для респондентов из других регионов переменные, которые определяли их ожидания от будущего потребления услуг, были более важными. Для работников предприятия фактически воспринимаемое качество услуг было решающим. В первом случае преобладает эмоциональная и информационная поддержка предоставления услуг, а во втором - рациональные мотивы потребления. Такая психологическая особенность восприятия услуг должна учитываться региональным бизнесом в сфере социального туризма при формировании маркетинговых программ развития.
The article explores the issues of social tourism marketing as a driving tool for ensuring the growth of regional socio-economic development. Within the concept of social tourism, a large number of local market entities interact, so it is appropriate to pay attention to its research. Within the study, the authors give hypothesize that the same regional entity that develops in the field of social tourism is perceived differently by subjects that interact with it. In particular, the perceived quality of services and the level of available information will be different for representatives of different regions of the same nationality. A systematic survey of respondents who used the services of the typical regional business entity providing health services for locals, employees of the city-forming industrial enterprise, and the population of Ukraine was conducted. One uses the Smart PLS program to analyze the answers of a marketing survey. It was selected the target outer and inner model variables. The authors obtained discrete results in two cases of analyzes. The same result in both cases was the coefficient of determination that determined customer loyalty. At the same time, for the respondents from other regions, the variables that determined their expectations from the future consumption of services were more important. For the local entities and employees of the enterprise, the actual perceived quality of services was crucial. In the first case, emotional and informational support for service provision prevails, and in the second case, rational motives for consumption. Such a psychological feature of service perception should be taken into account by regional businesses in the field of social tourism while formating their marketing programs of development.
Pan, Ching-Fen y 潘靜芬. "Customer Participation in Tourism Marketing". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/22866771976594377103.
Texto completo國立中山大學
國際經營管理碩士班
99
Recent tourism marketing development has highlighted the importance of customer participation. Owing to experience-seeking and use of internet, customers start to behave themselves as value co-creators, which offers greater opportunities for service providers and benefit customers themselves as well. Therefore, this study aims to identify the factors that contribute to customer participation and examine how customer participation effects relationship marketing in the tourism sector. The author proposes a model, in which communication, customer expertise, affective commitment and interactional justice are assumed to increase the extent to which customers participate in the service delivery. Furthermore, customer participation may increase customer satisfaction and loyalty. A survey was conducted based on travel agency service. In total 152 people who had experience working with travel agency participated in the survey. The testing results showed that the model is fully supported. Firstly, all antecedents, including communication, customer expertise, affective commitment and interactional justice, relate positively to customer participation. Secondly, customer participation enhances customer satisfaction and loyalty. Meanwhile, customer satisfaction has a positive effect on customer loyalty. Thus, the findings provide managers in the tourism with valuable insights that firms can increase their competitive advantage through enhancing customer participation.
Kay, Pandora. "Determinants of cultural event tourist motivation". Thesis, 2007. https://vuir.vu.edu.au/15615/.
Texto completoChen, Wei-Cheng y 陳威丞. "A Study on Tourism Marketing Strategy for Chinese Tourists Traveling to Taiwan". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/ycf9pt.
Texto completo崇右影藝科技大學
經營管理系
106
Chinese tourists have become one of the main sources of customers for the tourism industry in Taiwan, which is substantial progress achieved via cross-Strait exchange. For Chinese tourists to experience better service quality and travel itineraries in Taiwan, it is necessary to further understand the needs of Chinese tourists and their impressions of Taiwan tourism and then raise the value of their tourism. This study utilized a questionnaire, with Chinese tourists traveling to Taiwan as the subjects. A total of 450 questionnaires were issued for the sampling survey, and 407 valid questionnaires were collected, representing a valid response ratio reaching 90.44%. The marketing strategies, tourism impressions, customer satisfaction, and behavioral intentions of Chinese tourists traveling to Taiwan were analyzed to understand their opinions, and the correlation between each dimension was ascertained. Analysis results are as follows: marketing strategy has a significant positive effect on tourism impressions, customer satisfaction, and behavioral intentions; customer satisfaction has a significant positive effect on behavioral intention; tourism impression has a significant positive effect on behavioral intention and customer satisfaction; background variables result in significant differences in each dimension.
Chiang, Fang-Mei y 江芳美. "The Strategy of Tourism Marketing for Tainan". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/46718946897303300118.
Texto completo國立中山大學
高階公共政策碩士班
93
ABSTRACT The tourism and technology have the highest potential among all the industries for the 21st century. The tourism (services) industry is an industry without chimney which can replace the traditional industry. The city and county governments of Taiwan are using “City marketing” to promote the tourism by combining the tourism resources and city activities in order to establish the “city image / brand” and create the brand value. A strong brand value can accumulate reputation and loyalty for the city services by the confirmation of consumers. This paper will study the cultural city “Tainan” which is developed earliest in Taiwan. With abundant historic relics, Tainan don’t have unique advantages when comparing with Yilan county of northern Taiwan and Pingtung county of southern Taiwan. This study, The Strategy of Tourism Marketing for Tainan, will analyze (a) the tourism and city activities of Tainan, (b) the tourism of Taiwan, (c) the foreign visitor statistics, (d) the successful cases of domestic and foreign promotions in order to investigate the hobbies of touring and visitors. This study will adopt “city marketing”, “bench marketing”, and “ basic theory of SWOT”. For the “city marketing”, we will promote Tainan as a product. The advantages of “bench marketing” are the learning of the outstanding strategy or process from the other business of tourism marketing which can verify the self executing conditions and the problems. The “ basic theory of SWOT” can analyze the existing resources of Tainan and understand the “Strengths/Opportunities” and “Weaknesses/Threats” in order to verify the target and self-position. A 4P strategy will be set for the “differentiated marketing” of the target strategy. Keywords: City marketing, Bench marketing, Differentiated marketing, SWOT
Nien, Li-Ching y 粘麗菁. "Study on the strategy of tourism marketing". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/39222597693089440255.
Texto completo國立臺灣海洋大學
環境生物與漁業科學學系
97
The government has invested a large amount of effort into tourism development positively in Wang Gong Area since the beginning in the eighties.The tourism development not only is affected by natural environments , humanity landscape, native history and physical facilities, the idea of marketing-oriented to meet the demand of consumers has become the key to success. This study suggests rethinking Wang Gong tourism development strategies from the concept of marketing-oriented, and develops specific viable strategies. The results are summarized as follows: 1.It has a rich tidal flat ecology in Wang Gong Area. The one and only history culture and living environment make it a place full with its unique culture. And cultivating oyster on the shallow sea area has been the long-living and characteristic local industry. 2.The tourists to Wang Gong Area are mostly engaged in industrial business and service affairs, young adults with university/collage education background, an income between NT $ 20,000 ∼ NT $ 40,000, travelling with family members, and residents of Zanha, Weunlin, Ghai Area. Most of the travel information which tourists get are form TV and most of the motor vehicles that tourists take are four-door saloon car. 3. The food expense for each tourist is between NT $201∼NT $300 in Wang Gong Area. And tourists who are intent to buy souvenirs and other special products are about 30%. Tourist groups, travelling with family members, older tourists, and people from further places are the groups of people who are more willing to buy souvenirs, and they are willing to purchase if the price is between NT$201∼ NT$400. 4.The tourist degree of satisfaction in Wang Gong Area highest first three are in order: (1)The tidal zone is vast, and has infinite extends of vision experience. (2)The evening glow of Wang Gong Area is certainly the good vision enjoyment. (3)The bridge of Wang Gong Area and the lighthouse provide a good scene for tourists to take a picture. Degree of satisfaction lowest latter three are in order: (1)The website to introduce Wang Gong Fishery Wharf is easy to inquire, and the information is rich. (2)The environments and restrooms of Wang Gong Fishery Wharf are clean. (3)The environments of stores are clean, hygiene, and make one feel comfortable. 5.In the suggestions with the eleven newly added activities for the future of Wang Gong Area , the top six are as follows: (1)environment-friendly bicycle tour, (2)oyster farming ecology visit bringing in field trip courses, (3)family-oriented day-trip summer camp, (4)oyster farming houses for lovers on the sea, and inland sea kayaking tour, (5)the trends of the uniform culture for the snack waiters, (6)the oyster festival. 6.To be good for the tourism development of Wang Gong Area, the study suggests 6 strategies of marketing-oriented, and 27 supplementary measures.
Oliveira, Ana Margarida Resende Matos Borges de. "Tourism in Lisbon : evaluating the marketing impact". Master's thesis, 2017. http://hdl.handle.net/10400.14/23268.
Texto completoLisboa tornou-se um destino popular para os turistas estrangeiros e portanto, a indústria do turismo tem evoluído de maneira significativa e positiva durante os últimos anos. Evoluiu de maneira a tornar-se uma das mais importantes indústrias de Portugal e consequentemente uma importante componente da economia do país. Turismo de Portugal é a organização portuguesa encarregue de promover Lisboa como destino turístico. De maneira a atrair mais turistas e continuar a evoluir, a organização sentiu necessidade de se adaptar à nova realidade e definir uma nova estratégia para promover Lisboa. O objectivo desta dissertação é estudar Lisboa como destino turístico e perceber o seu impacto nos residentes. Esta dissertação proporciona uma visão geral das características de Lisboa tal como a evolução do turismo. O foco desta tese é o novo plano estratégico de marketing para promover Lisboa como destino de viagem, desenvolvido pelo Turismo de Portugal, o qual é dividido em quatro partes: objectivos, produto, mercados e promoção. A dissertação visa estudar o impacto do turismo nos residentes através da análise dos resultados de um questionário que foi realizado endereçado apenas aos residentes de Lisboa para perceber as suas perspectivas e opinião relativamente ao turismo.
FRANCESCHETTI, NADIA. "PLACE MARKETING AND PLACE MAKING: TORONTO, TOURISM, AND THE FRACTURED GAZE". Thesis, 2011. http://hdl.handle.net/1974/6793.
Texto completoThesis (Master, Cultural Studies) -- Queen's University, 2011-09-29 16:22:22.467
Bull, Helen Tongmoy. "Tourism potential of Yarra Bend Park with emphasis on international tourism". Thesis, 1992. https://vuir.vu.edu.au/15577/.
Texto completoChen, Tsung-Min y 陳琮閔. "The Catalysts of Kinmen Tourism: Tourism Marketing Mix, Brand Equity and Travel Motivation". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/60661985497433742763.
Texto completo銘傳大學
觀光事業學系碩士在職專班
102
Kinmen, as well as the absence of heavy industry and pollution from intense commercial developments which provides higher tourism value in Taiwan. This calls for in-depth studies on the tourism marketing, brand equity and travel motivation in Kinmen. This study adopts the Fuzzy Delphi method (FDM) and Decision Making Trial and Evaluation Laboratory (DEMATEL) to investigate the relationship between marketing mix, brand equity and travel motivations in Kinmen. The results of this study include: 1. FDM can be applied to analyze tourism policy development in Kinmen and other areas; 2. the results of DEMATEL can be developed into tourism marketing decision theory in Kinmen; 3. each facet analysis can contribute to more acute decision for tourism marketing decision makers in Kinmen. Practical and political implications of the results are discussed.
Alegre, Joseph G. "Exploratory research into motivational factors which influence demand for a country resort". Thesis, 1993. https://vuir.vu.edu.au/15556/.
Texto completoHui-ChiTang y 唐慧琪. "The Marketing Strategy of Medical Tourism in Taiwan". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/96980469900952663131.
Texto completoCho, Wei-Chia y 卓緯嘉. "The research on tourism marketing for travel industry". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/37201149113492364569.
Texto completo中華大學
企業管理學系碩士班
102
World Travel and Tourism Council (2013) stated: the output of the world's travel and tourism year GDP and employment were about U.S. $ 2.1 trillion and 101 million jobs, how to promote industrial innovation and development had become the focus of all countries. People’s living standards differed from the previous,and there was more demand for tourism more. Therefore, this study was to investigate the travel industry of tourism marketing, and to find the relationship, weight, and performance between the dimensions and criterias. The study completed by literature and expert questionnaire compiled the four dimensions of tourism marketing and twenty-one criteria. By hybrid MCDM model,the study used DEMATEL to find the relationship between dimensions and criteria. It also used DANP to find weight between dimensions and criteria, and then used VIKOR to examine the performance between dimensions and criterias. The study got the following conclusions. C2 tour security is the main factor. Improving C2 tour security enhance the evaluation of tourism marketing. C10 place security is affected by all criteria changes. C20 hotel &; restaurant hygiene standards is the most important criteria, and C7 place clean condition is the least important criteria. C14 transport time, C19 hotel &; restaurant quality, C20 hotel&;restaurant hygiene standards, C21 Accommodation are focaused on travel agencies. Those criteria could not have good performance. Relatively, C2 tour security has good performance. Thus, travel industry could be designed to meet these needs of thetourism marketing activities, and those could be closer to the real needs of the consumers’ feelings.