Artículos de revistas sobre el tema "Sponsored Search Auctions"
Crea una cita precisa en los estilos APA, MLA, Chicago, Harvard y otros
Consulte los 50 mejores artículos de revistas para su investigación sobre el tema "Sponsored Search Auctions".
Junto a cada fuente en la lista de referencias hay un botón "Agregar a la bibliografía". Pulsa este botón, y generaremos automáticamente la referencia bibliográfica para la obra elegida en el estilo de cita que necesites: APA, MLA, Harvard, Vancouver, Chicago, etc.
También puede descargar el texto completo de la publicación académica en formato pdf y leer en línea su resumen siempre que esté disponible en los metadatos.
Explore artículos de revistas sobre una amplia variedad de disciplinas y organice su bibliografía correctamente.
Qin, Tao, Wei Chen y Tie-Yan Liu. "Sponsored Search Auctions". ACM Transactions on Intelligent Systems and Technology 5, n.º 4 (23 de enero de 2015): 1–34. http://dx.doi.org/10.1145/2668108.
Texto completoEdelman, Benjamin y Michael Schwarz. "Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions". American Economic Review 100, n.º 2 (1 de mayo de 2010): 597–602. http://dx.doi.org/10.1257/aer.100.2.597.
Texto completoCeppi, Sofia, Nicola Gatti y Enrico Gerding. "Mechanism Design for Federated Sponsored Search Auctions". Proceedings of the AAAI Conference on Artificial Intelligence 25, n.º 1 (4 de agosto de 2011): 608–13. http://dx.doi.org/10.1609/aaai.v25i1.7868.
Texto completoYao, Song y Carl F. Mela. "Sponsored Search Auctions: Research Opportunities in Marketing". Foundations and Trends® in Marketing 3, n.º 2 (2007): 75–126. http://dx.doi.org/10.1561/1700000013.
Texto completoRoberts, Ben, Dinan Gunawardena, Ian A. Kash y Peter Key. "Ranking and Tradeoffs in Sponsored Search Auctions". ACM Transactions on Economics and Computation 4, n.º 3 (15 de junio de 2016): 1–21. http://dx.doi.org/10.1145/2910576.
Texto completoJerath, Kinshuk, Liye Ma, Young-Hoon Park y Kannan Srinivasan. "A “Position Paradox” in Sponsored Search Auctions". Marketing Science 30, n.º 4 (julio de 2011): 612–27. http://dx.doi.org/10.1287/mksc.1110.0645.
Texto completoChe, Yeon-Koo, Syngjoo Choi y Jinwoo Kim. "An experimental study of sponsored-search auctions". Games and Economic Behavior 102 (marzo de 2017): 20–43. http://dx.doi.org/10.1016/j.geb.2016.10.008.
Texto completoEdelman, Benjamin y Michael Ostrovsky. "Strategic bidder behavior in sponsored search auctions". Decision Support Systems 43, n.º 1 (febrero de 2007): 192–98. http://dx.doi.org/10.1016/j.dss.2006.08.008.
Texto completoBu, Tian-Ming, Xiaotie Deng y Qi Qi. "Multi-bidding strategy in sponsored search auctions". Journal of Combinatorial Optimization 23, n.º 3 (9 de febrero de 2010): 356–72. http://dx.doi.org/10.1007/s10878-010-9297-7.
Texto completoTsung, Chen-Kun, Hann-Jang Ho y Sing-Ling Lee. "Strategic Bidding Behaviors in Nondecreasing Sponsored Search Auctions". Mathematical Problems in Engineering 2013 (2013): 1–8. http://dx.doi.org/10.1155/2013/206386.
Texto completoColini-Baldeschi, Riccardo, Stefano Leonardi, Monika Henzinger y Martin Starnberger. "On Multiple Keyword Sponsored Search Auctions with Budgets". ACM Transactions on Economics and Computation 4, n.º 1 (5 de enero de 2016): 1–34. http://dx.doi.org/10.1145/2818357.
Texto completoTsung, Chen-Kun, Hann-Jang Ho y Sing-Ling Lee. "Correcting vindictive bidding behaviors in sponsored search auctions". Journal of Supercomputing 69, n.º 3 (28 de agosto de 2013): 1166–82. http://dx.doi.org/10.1007/s11227-013-1002-z.
Texto completoLangford, John, Lihong Li, Yevgeniy Vorobeychik y Jennifer Wortman. "Maintaining Equilibria During Exploration in Sponsored Search Auctions". Algorithmica 58, n.º 4 (13 de mayo de 2009): 990–1021. http://dx.doi.org/10.1007/s00453-009-9318-z.
Texto completoHortaçsu, Ali y David McAdams. "Empirical Work on Auctions of Multiple Objects". Journal of Economic Literature 56, n.º 1 (1 de marzo de 2018): 157–84. http://dx.doi.org/10.1257/jel.20160961.
Texto completoBörgers, Tilman, Ingemar Cox, Martin Pesendorfer y Vaclav Petricek. "Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence". American Economic Journal: Microeconomics 5, n.º 4 (1 de noviembre de 2013): 163–87. http://dx.doi.org/10.1257/mic.5.4.163.
Texto completoAbhishek, Vibhanshu y Kartik Hosanagar. "Optimal Bidding in Multi-Item Multislot Sponsored Search Auctions". Operations Research 61, n.º 4 (agosto de 2013): 855–73. http://dx.doi.org/10.1287/opre.2013.1187.
Texto completoGatti, N., M. Rocco, P. Serafino y C. Ventre. "Towards better models of externalities in sponsored search auctions". Theoretical Computer Science 745 (octubre de 2018): 150–62. http://dx.doi.org/10.1016/j.tcs.2018.06.011.
Texto completoXia, Zheng-Dong, Tian-Ming Bu y Wen-Hui Gong. "Optimal bundles for sponsored search auctions via bracketing scheme". Frontiers of Computer Science 13, n.º 2 (abril de 2019): 333–42. http://dx.doi.org/10.1007/s11704-017-6102-0.
Texto completoVorobeychik, Yevgeniy y Daniel M. Reeves. "Equilibrium analysis of dynamic bidding in sponsored search auctions". International Journal of Electronic Business 6, n.º 2 (2008): 172. http://dx.doi.org/10.1504/ijeb.2008.018071.
Texto completoYang, Yanwu, Rui Qin, Bernard J. Jansen, Jie Zhang y Daniel Zeng. "Budget Planning for Coupled Campaigns in Sponsored Search Auctions". International Journal of Electronic Commerce 18, n.º 3 (abril de 2014): 39–66. http://dx.doi.org/10.2753/jec1086-4415180302.
Texto completoMilgrom, Paul. "Simplified mechanisms with an application to sponsored-search auctions". Games and Economic Behavior 70, n.º 1 (septiembre de 2010): 62–70. http://dx.doi.org/10.1016/j.geb.2008.12.003.
Texto completoFarina, Gabriele y Nicola Gatti. "Adopting the Cascade Model in Ad Auctions: Efficiency Bounds and Truthful Algorithmic Mechanisms". Journal of Artificial Intelligence Research 59 (17 de julio de 2017): 265–310. http://dx.doi.org/10.1613/jair.5438.
Texto completoXu, Yan Yan, Pin Jia Zou y Zheng Fang. "Boost Keywords Conversion of Search Engine". Advanced Materials Research 834-836 (octubre de 2013): 1803–6. http://dx.doi.org/10.4028/www.scientific.net/amr.834-836.1803.
Texto completoZou, Pin Jia, Yang Cheng, Yan Yan Xu y Zheng Fang. "Boost Keywords Conversion of Search Engine". Advanced Materials Research 915-916 (abril de 2014): 1332–35. http://dx.doi.org/10.4028/www.scientific.net/amr.915-916.1332.
Texto completoAsdemir, Kursad. "A dynamic model of bidding patterns in sponsored search auctions". Information Technology and Management 12, n.º 1 (9 de diciembre de 2010): 1–16. http://dx.doi.org/10.1007/s10799-010-0077-y.
Texto completoYang, Wei, Jun Qiao, Youyi Feng y Baichun Xiao. "Optimal reserve price in static and dynamic sponsored search auctions". Journal of Systems Science and Systems Engineering 22, n.º 4 (diciembre de 2013): 440–56. http://dx.doi.org/10.1007/s11518-013-5229-2.
Texto completoGatti, Nicola, Alessandro Lazaric, Marco Rocco y Francesco Trovò. "Truthful learning mechanisms for multi-slot sponsored search auctions with externalities". Artificial Intelligence 227 (octubre de 2015): 93–139. http://dx.doi.org/10.1016/j.artint.2015.05.012.
Texto completoShen, Weiran, Binghui Peng, Hanpeng Liu, Michael Zhang, Ruohan Qian, Yan Hong, Zhi Guo, Zongyao Ding, Pengjun Lu y Pingzhong Tang. "Reinforcement Mechanism Design: With Applications to Dynamic Pricing in Sponsored Search Auctions". Proceedings of the AAAI Conference on Artificial Intelligence 34, n.º 02 (3 de abril de 2020): 2236–43. http://dx.doi.org/10.1609/aaai.v34i02.5600.
Texto completoYong Yuan, Daniel Zeng, Huimin Zhao y Linjing Li. "Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring". IEEE Transactions on Systems, Man, and Cybernetics: Systems 45, n.º 4 (abril de 2015): 688–701. http://dx.doi.org/10.1109/tsmc.2014.2366434.
Texto completoZhang, Jie, Yanwu Yang, Xin Li, Rui Qin y Daniel Zeng. "Dynamic dual adjustment of daily budgets and bids in sponsored search auctions". Decision Support Systems 57 (enero de 2014): 105–14. http://dx.doi.org/10.1016/j.dss.2013.08.004.
Texto completoRazzazi, Mohammadreza y Ali Esmaeeli. "Balanced allocation mechanism: An optimal mechanism for multiple keywords sponsored search auctions". Information Sciences 262 (marzo de 2014): 190–214. http://dx.doi.org/10.1016/j.ins.2013.08.033.
Texto completoChaitanya, Nittala y Yadati Narahari. "Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions". Operational Research 12, n.º 3 (23 de diciembre de 2010): 317–43. http://dx.doi.org/10.1007/s12351-010-0097-8.
Texto completoMaillé, Patrick, Evangelos Markakis, Maurizio Naldi, George D. Stamoulis y Bruno Tuffin. "Sponsored search auctions: an overview of research with emphasis on game theoretic aspects". Electronic Commerce Research 12, n.º 3 (18 de julio de 2012): 265–300. http://dx.doi.org/10.1007/s10660-012-9094-8.
Texto completoChu, Leon Yang, Hamid Nazerzadeh y Heng Zhang. "Position Ranking and Auctions for Online Marketplaces". Management Science 66, n.º 8 (agosto de 2020): 3617–34. http://dx.doi.org/10.1287/mnsc.2019.3372.
Texto completoChen, Jianqing, De Liu y Andrew B. Whinston. "Auctioning Keywords in Online Search". Journal of Marketing 73, n.º 4 (julio de 2009): 125–41. http://dx.doi.org/10.1509/jmkg.73.4.125.
Texto completoLi, Xiaohui, Hongbin Dong, Yang Zhou y Jun He. "A Matching Approach to Factor Scores Based on Online Sponsored Search Auction". International Journal of Software Innovation 6, n.º 1 (enero de 2018): 11–30. http://dx.doi.org/10.4018/ijsi.2018010102.
Texto completoGarg, D. y Y. Narahari. "An Optimal Mechanism for Sponsored Search Auctions on the Web and Comparison With Other Mechanisms". IEEE Transactions on Automation Science and Engineering 6, n.º 4 (octubre de 2009): 641–57. http://dx.doi.org/10.1109/tase.2009.2021975.
Texto completoDecarolis, Francesco y Gabriele Rovigatti. "From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising". American Economic Review 111, n.º 10 (1 de octubre de 2021): 3299–327. http://dx.doi.org/10.1257/aer.20190811.
Texto completoIMADA, Ryusuke y Katsuhide FUJITA. "Sponsored Search Auction Considering Combinational Bids with Externalities". IEICE Transactions on Information and Systems E100.D, n.º 12 (2017): 2906–14. http://dx.doi.org/10.1587/transinf.2016agp0009.
Texto completoJiang, Hong, Tianxu Cui y Kaiwen Yang. "Design of Sponsored Search Auction Mechanism for Federated Learning Advertising Platform". Computational Intelligence and Neuroscience 2022 (7 de abril de 2022): 1–15. http://dx.doi.org/10.1155/2022/5787491.
Texto completoBu, Tian-Ming, Li Liang y Qi Qi. "On Robustness of Forward-looking in Sponsored Search Auction". Algorithmica 58, n.º 4 (25 de febrero de 2009): 970–89. http://dx.doi.org/10.1007/s00453-009-9280-9.
Texto completoTsung, Chen-Kun, Hann-Jang Ho y Sing-Ling Lee. "Bid Increment Adjusting Strategies in English Auction-based Sponsored Search". Applied Mathematics & Information Sciences 8, n.º 3 (1 de mayo de 2014): 1377–87. http://dx.doi.org/10.12785/amis/080355.
Texto completoVragov, Roumen, Richard Di Shang, Vernon Smith y David Porter. "Let’s play the search game: Strategic and behavioral properties of sponsored search auction mechanisms". Electronic Commerce Research and Applications 33 (enero de 2019): 100809. http://dx.doi.org/10.1016/j.elerap.2018.10.001.
Texto completoNie, Cheng, Zhiqiang (Eric) Zheng y Sumit Sarkar. "A Strategic Group Analysis of Competitor Behavior in Search Advertising". Journal of the Association for Information Systems 22, n.º 6 (2021): 1659–85. http://dx.doi.org/10.17705/1jais.00710.
Texto completoIntelligence and Neuroscience, Computational. "Retracted: Design of Sponsored Search Auction Mechanism for Federated Learning Advertising Platform". Computational Intelligence and Neuroscience 2023 (2 de agosto de 2023): 1. http://dx.doi.org/10.1155/2023/9892141.
Texto completoVragov, Roumen y Richard Di Shang. "A 2020 perspective on “Let’s play the search game: Strategic and behavioral properties of online sponsored search auction mechanisms”". Electronic Commerce Research and Applications 41 (mayo de 2020): 100959. http://dx.doi.org/10.1016/j.elerap.2020.100959.
Texto completoEdelman, Benjamin G. y Michael Schwarz. "Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions". SSRN Electronic Journal, 2010. http://dx.doi.org/10.2139/ssrn.1535319.
Texto completoJerath, Kinshuk, Liye Ma, Young-Hoon Park y Kannan Srinivasan. "A 'Position Paradox' in Sponsored Search Auctions". SSRN Electronic Journal, 2010. http://dx.doi.org/10.2139/ssrn.1464545.
Texto completoChe, Yeon-Koo, Syngjoo Choi y Jinwoo Kim. "An Experimental Study of Sponsored-Search Auctions". SSRN Electronic Journal, 2011. http://dx.doi.org/10.2139/ssrn.1818522.
Texto completoArnold, Michael A., Eric Darmon y Thierry PPnard. "To Sponsor or Not to Sponsor: Sponsored Search Auctions with Organic Links". SSRN Electronic Journal, 2013. http://dx.doi.org/10.2139/ssrn.2445921.
Texto completo