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Artículos de revistas sobre el tema "Social Media-Business"

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Autor: Grafiati

Publicado: 6 de septiembre de 2023

Última modificación: 7 de septiembre de 2023

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1

Kaur, Ramandeep. "Social Media Marketing and Small Business". International Journal of Trend in Scientific Research and Development Volume-3, Issue-2 (28 de febrero de 2019): 1051–53. http://dx.doi.org/10.31142/ijtsrd21501.

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Bell, David y Sara Robaty Shirzad. "Social Media Business Intelligence". International Journal of Sociotechnology and Knowledge Development 5, n.º 3 (julio de 2013): 51–73. http://dx.doi.org/10.4018/ijskd.2013070104.

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Social media tools are increasingly used for relationships management among marketplace actors (e.g. organisations, suppliers and individuals). As markets become ever more global and dynamic, new entrants find themselves struggling to fully understand the marketplace, companies operating with it and changes that occur. The authors discuss Social Media Network (SMN) tools and outline a methodology and procedure that supports the identification of domain specific networks within particular global business-to-business environments. Research is carried out using SMN data about firms in the pharmaceutical industry. The authors use their own methodology to uncover market participants, linkages and prominent issues that may help new firms to position themselves effectively within a new marketplace. SMNs provide a sizable source of information and new approaches are required to fully leverage their considerable value. This paper explores how SMNs can be used as an effective source of business intelligence by utilising two popular SMN platforms.

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Arnaboldi, Michela y Jean-Francois Coget. "Social media and business". Organizational Dynamics 45, n.º 1 (enero de 2016): 47–54. http://dx.doi.org/10.1016/j.orgdyn.2015.12.006.

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Narayanan, Madhavan, Sitaram Asur, Arun Nair, Sachin Rao, Avinash Kaushik, Dina Mehta, Shubhangi Athalye, Amita Malhotra, Akhil Almeida y Rajesh Lalwani. "Social Media and Business". Vikalpa: The Journal for Decision Makers 37, n.º 4 (octubre de 2012): 69–112. http://dx.doi.org/10.1177/0256090920120406.

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McHaney, Roger, Merrill Warkentin, David Sachs, Michael Brian Pope y Dustin Ormond. "Teaching Social Media in Business". Journal of Information Technology Education: Innovations in Practice 14 (2015): 039–62. http://dx.doi.org/10.28945/2164.

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The ways people connect, interact, share, and communicate have changed due to recent developments in information technology. These developments, categorized as social media, have captured the attention of business executives, technologists, and education professionals alike, and have altered many business models. Additionally, the concept of social media impacts numerous sub-disciplines within business and has become an important issue with operational, tactical, and strategic considerations. Despite this interest, many business schools do not have courses involving social media technologies and applications. In those that do, the placement and focus of the course varies considerably. This article provides motivation and insight into the process of developing an approach for effectively teaching social media use in business. Additionally, it offers implementation examples of courses taught at three major universities. The article concludes with lessons-learned that will give instructors practical guidance and ensure that social media courses taught in a business school provide students with a solid basis for integrating social media into business practice.

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Nunez-Zabaleta, Aitziber. "Social Media for Business Purposes". International Journal of E-Business Research 15, n.º 3 (julio de 2019): 35–50. http://dx.doi.org/10.4018/ijebr.2019070103.

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This article analyses the specific work tasks that 302 professional workers from the Basque region in Spain perform on social media (SM) for attaining their objectives, together with the work satisfaction they gain. The target population consisted of 23,000 professional workers in the Spanish Basque Country region, both employees and self-employed, with a particular interest in the use of new technologies. A sample of 302 professional workers were surveyed. The author found that professional workers are using SM applications to accomplish a wide range of objectives. Employees themselves are using SM for business purposes with their own strategy and on behalf of the company they work for. In addition to the SM strategy of the employees being integrated within the overall business strategy, managers should encourage them to use SM as this all contributes to the better performance of the company.

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Maravilhas, Sérgio. "Social Media Intelligence for Business". International Journal of Organizational and Collective Intelligence 6, n.º 4 (octubre de 2016): 19–44. http://dx.doi.org/10.4018/ijoci.2016100102.

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Social Media intelligence allow the knowledge of competitor's moves and the analysis of trends from the communications exchanged in the networks of individual consumers, making it easy for companies to develop solutions according to their clients and prospects desires. There are several characteristics that describe the quality of information that will allow the analysis of the value of the information used. Information is an important aid in the decision making process and must be of quality to improve its value. Marketing trends and competitive information is needed to clear decision-making about what products develop, for what customers, at what cost, through which distribution channels, reducing the uncertainty that a new product/service development always brings. Learning how to extract quality information, unbiased, valuable for business, from these social tools is the aim of this work, sharing with the interested parties some ways of using it for their profit and competitive sustainability.

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Farah, Badie. "Business Ethics and Social Media". International Journal of Civic, Political, and Community Studies 10, n.º 3 (2013): 1–8. http://dx.doi.org/10.18848/2327-0047/cgp/v10i03/58258.

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Soegoto, Eddy Soeryanto y B. K. Aqila. "E-Business through Social Media". Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (1 de diciembre de 2020): 90–95. http://dx.doi.org/10.34010/icobest.v1i.17.

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The purpose of this research is to find out how marketing communication strategies are used in online business. The method of this research used a descriptive method. The results of this research show that doing business is not difficult; the seller can open an online business. Through marketing communication strategies that are attracting and right to the segmentation. As a result of the business that the seller organize can develop well.

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10

Nagle, Tadhg y Andrew Pope. "Understanding social media business value, a prerequisite for social media selection". Journal of Decision Systems 22, n.º 4 (noviembre de 2013): 283–97. http://dx.doi.org/10.1080/12460125.2014.846543.

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Dutot, Vincent y Elaine Mosconi. "Social media and business intelligence: defining and understanding social media intelligence". Journal of Decision Systems 25, n.º 3 (20 de junio de 2016): 191–92. http://dx.doi.org/10.1080/12460125.2016.1187704.

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12

Grizane, Tamara y Inguna Jurgelane. "Social Media Impact on Business Evaluation". Procedia Computer Science 104 (2017): 190–96. http://dx.doi.org/10.1016/j.procs.2017.01.103.

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13

Kim, Hee-Woong, Hock Chuan Chan y Sumeet Gupta. "Social Media for Business and Society". Asia Pacific Journal of Information Systems 25, n.º 2 (30 de junio de 2015): 329–36. http://dx.doi.org/10.14329/apjis.2015.25.2.329.

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Windi Novianti, Windi y E. Erdiana. "Advertisement in Business through Social Media". Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (1 de diciembre de 2020): 53–58. http://dx.doi.org/10.34010/icobest.v1i.11.

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This study aims to determine the benefits of social media as a supporter of advertising activity in a business. This study used descriptive qualitative method with literature study by collecting a variety of data related to what is researched, then analyze and summarize so that researchers can explain what are the benefits of social media that can support the advertising activities. Results from this study is the social media provides many benefits to the business world and can be made in one of the media that support the advertising activities for a business. Nowadays anyone can do a business and expand global business network by simply using social media.

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Vukanovic, Zvezdan. "New Media Business Models in Social and Web Media". Journal of Media Business Studies 8, n.º 3 (septiembre de 2011): 51–67. http://dx.doi.org/10.1080/16522354.2011.11073526.

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Rambe, Patient. "Social media marketing and business competitiveness: evidence from South African tourism SMMEs". Problems and Perspectives in Management 15, n.º 2 (1 de septiembre de 2017): 411–23. http://dx.doi.org/10.21511/ppm.15(2-2).2017.10.

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The increasing prominence of social media marketing in advancing the global reach and visibility of products and services is ideal for the South African tourism industry, which depends on local and international visitors for leveraging its business activities and competitiveness. However, what remains under-explored in tourism literature is the depth of integration of social media marketing into the competitive strategies of emerging tourism small, micro and medium enterprises (SMMEs). To address this grey area, this study explored the extent to which tourism SMMEs utilize social media technologies (SMTs) to extend their market share and the implications thereof for the competitiveness of their business operations. Drawing on a quantitative approach, a survey was conducted on 234 tourism SMMEs’ owner/managers in the Free State province of South Africa to establish the impact of social media marketing on the competitiveness of their businesses. Evidence suggests that tourism SMMEs employed social media marketing predominantly for online marketing of their products/services, promoting their products/services, attracting existing customers, and sometimes, for integrating it into their marketing strategies. Results of correlation analysis revealed that social media marketing is positively and significantly related to the competitiveness of tourism SMMEs. The recommendations for leveraging the integration of social media marketing into the competitive strategy of the small business are provided.

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Montalvo, Roberto E. "Social Media Management". International Journal of Management & Information Systems (IJMIS) 15, n.º 3 (16 de junio de 2011): 91. http://dx.doi.org/10.19030/ijmis.v15i3.4645.

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The article focuses on the influence that social media is having on the corporate landscape. It offers a view of recent activity in corporate social media management hiring and contrasts it to the webmaster hiring during the mid-1990s. The hiring activity reflects the growth in time people are spending online socially. It also describes how social media management influences brand awareness and brand reputation. It explains the core business competencies of strategy development; business analytics; creativity; and collaboration. The article cites the level of hiring as a call for academic course offerings in corporate social media management.

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Montalvo, Roberto E. "Social Media Management". International Journal of Management & Information Systems (IJMIS) 20, n.º 2 (31 de marzo de 2016): 45–50. http://dx.doi.org/10.19030/ijmis.v20i2.9645.

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The article focuses on the influence that social media is having on the corporate landscape. It offers a view of recent activity in corporate social media management hiring and contrasts it to the webmaster hiring during the mid-1990s. The hiring activity reflects the growth in time people are spending online – socially. It also describes how social media management influences brand awareness and brand reputation. It explains the core business competencies of strategy development; business analytics; creativity; and collaboration. The article cites the level of hiring as a call for academic course offerings in corporate social media management.

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19

Serra, Bernardo, José Eduardo Storopoli, Claudia Frias Pinto y Fernando Ribeiro Serra. "Social Media and Business: A Delphi Study". Revista Ibero-Americana de Estratégia 12, n.º 1 (1 de marzo de 2013): 236–53. http://dx.doi.org/10.5585/ijsm.v12i1.1962.

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Firms, in order to achieve their consumer’s target, resort to communications tools and online interactions, such as social media. In this study, we propose to comprehend how firms will adopt and utilize social media in Brazil in 2015. In order to assess a scenario we employ the delphi method, in which twelve specialists were interviewed. Based on their responses, the results show that there is a rising trend, that is, firms tend to adopt and increasingly use social media as a networking tool, as publicity and as a sales channel. We conclude with suggestions for future research.

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Lestari, Arsiyanti y Siswantini Siswantini. "Social Media Branding Strategy in StartUp Business". Journal of Secretary and Business Administration 3, n.º 1 (12 de febrero de 2019): 1. http://dx.doi.org/10.31104/jsab.v3i1.72.

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Social media is an important tool in developing digital business. Therefore, it must be owned and utilized by every novice entrepreneur known as StartUp. There are so many things that can be employed through social media, including branding. The intense competition among startup entrepreneurs, who are fighting for sharing market in Jakarta, triggers to implement social media branding strategy. PickPack employs social media as one of marketing and communication channels to be able to create an engagement and brand awareness achievement. In branding, for example, if there is an accumulation of positive comments from certain brand users, it will not only increase brand awareness, but also raises the sales. Starting the process as startup business, it is necessary to build engagement with consumers. Thus, this study tries to examine what business strategies applied by startup business. Qualitative methodologies with a single case study method and reduction data analysis techniques were used in this study. Research located in PickPack Jakarta to analyze the strategy of social media branding. The results show that, first, processing social media branding must be in accordance with its role and selection of appropriate social networks thus increasing brand awareness. In using social media branding, the PickPack need to consider the interesting content that can be viral (widespread), so that brand awareness can be skyrocketed. Second, the message conveyed through the brand must be easily remembered by consumers. The message delivered must be different from other products and must have a relationship between brand and product category. Using taglines and interesting hashtag that help consumers easily search in internet making consumers keep PickPack brand in their mind. This means brand awareness can be strengthened by using a portent that fits the product category, and brand on social media branding. Doing repetition of the messages in same meaning with different contents can increase the memory of the brand and brand awareness going up. Keywords: brand, brand awareness, social media, social media branding, strategy

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Kumar, Vikas, Pooja Nanda y Samira Tawangar. "Social Media in Business Decisions of MSMEs". International Journal of Decision Support System Technology 14, n.º 1 (enero de 2022): 1–12. http://dx.doi.org/10.4018/ijdsst.286686.

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Social media has progressively grown in the last century and is now seen as a potential opportunity for various purposes, including the decision-making. Present work explores how social media platforms such as Facebook, Twitter, and Instagram etc. can be used to support the decision making process of MSMEs. The work is exploratory in nature and relevant literature has been reviewed to identify the decision making approaches at different managerial levels and how they have been integrated with the social media applications. Specific examples of Social media platforms have been discussed, considering the MSMEs’ business environment. Along with the practices, most important challenges to social media integration have also been presented.

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22

Khudolei, Veronika. "THE SOCIAL MEDIA IMPACT ON BUSINESS DEVELOPMENT". Economic Synergy 2, n.º 2 (noviembre de 2021): 5–15. http://dx.doi.org/10.53920/es-2021-2-1.

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The key role of the social media impact on the progressive business development is determined. The leading social media platforms used by marketers worldwide are identified. The key social media opportunities for business (revenue, brand awareness / development, networking, recruitment) are described. The major benefits of social media for business are justified. Among these benefits are customer insights improvement, better customer service, cost efficient, connectivity, establishing brand awareness and sales. As a result of the analytical and empirical studies, it is proposed business promotion constituents in social media. Their implementation by business owners will make it possible to carry out stable activities in the short and long term.

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Kaur, Ramanpreet. "Impact of Social Media on Business Strategies". International Journal for Research in Applied Science and Engineering Technology 6, n.º 5 (31 de mayo de 2018): 2777–80. http://dx.doi.org/10.22214/ijraset.2018.5455.

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Soegoto, E. S. y E. Eliana. "E-Commerce and Business Social Media Today". IOP Conference Series: Materials Science and Engineering 407 (26 de septiembre de 2018): 012034. http://dx.doi.org/10.1088/1757-899x/407/1/012034.

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Nedvecki, Valdemar y Rasa Smaliukienė. "SMART TECHNOLOGIES AND SOCIAL MEDIA IN BUSINESS". Mokslas - Lietuvos ateitis 12 (26 de junio de 2020): 1–7. http://dx.doi.org/10.3846/mla.2020.12430.

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In the following article “Smart Technologies and Social Media in Business” is examined how rapid growth of everyday technologies during 21st century has changed user experiences, how business was forced to react and how would we could describe relationship of business and user nowadays. Theoretical and historical information is expanded with quantitative research with the purpose to look how previously mentioned changes influenced business. In these researches are used TOPSIS and EDAS method of evaluation, which showed that not only good financial indicators, but user engagement creates a successful environment for business. The results show that it is often assumed incorectly that the company with the highest turnover is well known and most effecient in creating corporate awareness. While assesing four multinational corporations we found that social media, rather than sales or advertising spend, was a decisive factor in corporate awareness. These results can be used as a basis for planning business investment in technology and marketing campaigns.

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Alon, Ilan y Ruwanthi Kumari Herath. "Teaching International Business via Social Media Projects". Journal of Teaching in International Business 25, n.º 1 (2 de enero de 2014): 44–59. http://dx.doi.org/10.1080/08975930.2013.847814.

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Tsai, Flora S. "Social media framework for business blog mining". International Journal of Business and Systems Research 6, n.º 3 (2012): 336. http://dx.doi.org/10.1504/ijbsr.2012.047930.

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Cao, Yingxia, Haya Ajjan, Paul Hong y Thuong Le. "Using social media for competitive business outcomes". Journal of Advances in Management Research 15, n.º 2 (14 de mayo de 2018): 211–35. http://dx.doi.org/10.1108/jamr-05-2017-0060.

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Purpose The purpose of this paper is to examine the drivers, practices, and outcomes of social media use in the management of organizational supply chain. Design/methodology/approach Online questionnaire survey was used to collect data from 285 organizations representing different industries in China. The data then were analyzed with structure equation modeling using SmartPLS. Findings The results indicate that key antecedents such as external pressures, internal readiness, expected benefits, strategic goals, and perceived risks influence organizational social media use, which subsequently impact organizational performance outcomes in operation and marketing as well as the satisfaction level of both internal and external constituents, such as customers, employees, partners, and suppliers. Research limitations/implications The study obtained data about one organization from only one respondent and did not used random sampling. Practical implications This study provides insights on why and how companies should use social media for relationship building and business outcomes. Originality/value Drawing from the resources-based view, social networks, strategic choice theory, and technology organization and environment framework, a new social media utilization model for business outcome was established and testified using empirical data. This study is one of the first studies that adopts technology-organization-environment (TOE) framework of technology adoption theory to study organizational social media use. The findings in this study confirm the validity of the TOE framework for analyzing social media adoption and use in various organizations.

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Zulfikar, R. y A. Asnawi. "Social Media Opportunities as a Culinary Business". IOP Conference Series: Materials Science and Engineering 662 (20 de noviembre de 2019): 032035. http://dx.doi.org/10.1088/1757-899x/662/3/032035.

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Williams, Susan P. y Verena Hausman. "Categorizing the Business Risks of Social Media". Procedia Computer Science 121 (2017): 266–73. http://dx.doi.org/10.1016/j.procs.2017.11.037.

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Kahar, Rohayah, Faizal Yamimi, Ghazali Bunari y Hadina Habil. "Trusting the Social Media in Small Business". Procedia - Social and Behavioral Sciences 66 (diciembre de 2012): 564–70. http://dx.doi.org/10.1016/j.sbspro.2012.11.301.

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Sugita, Harunori. "POD Business Growth in Social Media Arena". JAPAN TAPPI JOURNAL 67, n.º 12 (2013): 1402–4. http://dx.doi.org/10.2524/jtappij.67.1402.

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Szolnoki, Gergely, Dimitri Taits, Moritz Nagel y Alessio Fortunato. "Using social media in the wine business". International Journal of Wine Business Research 26, n.º 2 (10 de junio de 2014): 80–96. http://dx.doi.org/10.1108/ijwbr-09-2013-0031.

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Purpose – This paper aims to conduct two studies to investigate the use of social media tools by wineries in Germany and assess the impact of Facebook membership on customers by comparing them with customers who were not members. Today, a vast number of books and studies are being published about social media in general, but less is known about their usage and effectiveness in the wine industry. Design/methodology/approach – The first study was conducted among 321 German wineries. It focused on the attitudes and preferences of the winemakers regarding social media, and it analysed the daily use of this new communication tool. The second study took place in August 2012, and it set out to define the value that accrued to a winery from having Facebook fans. This analysis was based on an online survey with customers of the winery as well as on a comparative analysis of the buying patterns of customers who were Facebook fans and those who were not. The analysis compared the turnover from the purchases of both groups over a period of three years. Findings – It was determined that 60 per cent of German wineries did communicate with their customers using social media. Facebook was the most important social media channel, followed by Twitter and YouTube. Of the winemakers interviewed, 40 per cent planned, in the near future, to implement additional activities involving social media. The consumer study proved that Facebook fans had a higher turnover compared to the non-Facebook fans of the winery studied. This finding emphasises the loyalty of Facebook fans. In addition, the study revealed that Facebook fans are open to receiving sales offers from the company which they support. Practical implications – Winery owners should be aware of the effectiveness of this modern communication tool. This is not only because Facebook fans generate a much higher turnover but also because of the possibility that they are interested in additional special offers on Facebook, which could mean an expansion of the available sales channels. Originality/value – To our knowledge, this kind of overview about the Germany wine sector as well as about the value of a Facebook-fan of a winery has not yet been undertaken.

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Cartwright, Severina, Iain Davies y Chris Archer-Brown. "Managing relationships on social media in business-to-business organisations". Journal of Business Research 125 (marzo de 2021): 120–34. http://dx.doi.org/10.1016/j.jbusres.2020.11.028.

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Kaplan, Andreas M. "Social Media, the Digital Revolution, and the Business of Media". International Journal on Media Management 17, n.º 4 (2 de octubre de 2015): 197–99. http://dx.doi.org/10.1080/14241277.2015.1120014.

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Ferreira, Maria João, Fernando Moreira y Isabel Seruca. "Social Business". International Journal of Information System Modeling and Design 6, n.º 4 (octubre de 2015): 57–81. http://dx.doi.org/10.4018/ijismd.2015100104.

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Information systems and technologies (IST) are the essence of up-to date organizations, and changes in this field are occurring at an uncontrollable pace, interrupting traditional business models and forcing organisations to implement new models of business. Social media represent a subset of these technologies which contribute to organizational transformation. However, by itself, the adoption of social media does not imply such a transformation; changes in the organization's culture and behaviour are also needed. The use of IST in an appropriate and integrated way with the organization's processes will depend on an individual and collective effort. For organizations to take advantages of these technologies within the context of Social Business, a comprehension exercise is required in how to demonstrate their usefulness. To this end, this paper will provide a comprehensive view of a new context of labour faced by traditional organizations i.e. social business supported by mobile IST – mobile_Create, Share, Document and Training (m_CSDT) – in order to improve the well-being of these organizations through the collective intelligence and agility dimensions.

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Gupta, Vipul y Mayank Gupta. "Social Media Mining". International Journal of Business Analytics 3, n.º 1 (enero de 2016): 58–68. http://dx.doi.org/10.4018/ijban.2016010104.

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Social media has gained a lot of importance in this modern high-speed world where people sprint to save every bit of time and money. Social media, considered “big data”, is finding legitimate and practical uses in political campaigns, job applications, business promotion, professional networking, and customer service. The use of data mining social media is reshaping business models, accelerating “viral” marketing, and enabling the rapid growth of grassroots communities. In addition, organizations now rely on social media for interacting internally as well as externally. Industries from manufacturing to retail to financial services, rely ever-more heavily on the use of social media causing an exploding Social Media Mining (SMM) applications market with a growing list of software vendors and consulting firms all jockeying for position in this burgeoning market. This paper is intent on accomplishing a systematic presentation of the body of knowledge in the growing field of SMM.

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Kärkkäinen, Hannu, Jari Jussila y Jaani Väisänen. "Social Media Use and Potential in Business-to-Business Companies’ Innovation". International Journal of Ambient Computing and Intelligence 5, n.º 1 (enero de 2013): 53–71. http://dx.doi.org/10.4018/jaci.2013010104.

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The use, potential and challenges of social media in innovation have received little attention in the literature, especially from the standpoint of the business-to-business sector. Therefore, this paper focuses on bridging this gap. The purpose of this paper is to study the use and potential of social media in the innovation context, especially from the perspective of business-to-business companies. The paper starts by defining of social media and Web 2.0, and then characterizes social media in business, social media in the business-to-business sector and social media in the business-to-business innovation process. The paper also studies the essential differences between business-to-consumer and business-to-business in the given respects. Finally the authors present and analyze the results of their empirical survey of 110 respondents from Finnish companies. The results suggest that there is a significant gap between the perceived extensive potential of social media and current social media use in innovation in business-to-business companies. They have also identified potentially effective ways to reduce the gap, and clarify the found differences between B2B’s and B2C’s.

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Daud, Siti Hafizah y Khatijah Othman. "AWARENESS OF SOCIAL BUSINESS BY USING SOCIAL MEDIA NETWORK IN MALAYSIA". Management and Accounting Review (MAR) 18, n.º 1 (30 de abril de 2019): 139. http://dx.doi.org/10.24191/mar.v18i1.832.

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The social enterprise movement in Malaysia is gathering its momentum. An increasing number of social entrepreneurs are taking an interest in this field of activity. Indirectly, this scenario increases the awareness of its significance and, in a range of viewpoints, promotes the social business experience in Malaysia. This article is an explanatory study which indicates the awareness of social business in Malaysia. The literature review was conducted from library research and website sources. It is divided into three sections: (i) definitions of social business, (ii) operating models for social enterprise in Malaysia, and (iii) definitions of social media and its development, and the awareness of young people on social business in relationship with social media in general. The first section begins with various definitions and interpretations of the term ‘social enterprise’, while the second part provides an operating model for social enterprises that are active in Malaysia as well as in relation to the market and potential beneficiaries. The third part is a discussion on social media by looking at definitions and the development of social business in Malaysia in general. With this explanation, it is hoped that the awareness of using social media in social business can be highlighted in better perspectives. Keywords: Social Business, Social Media, Entrepreneur, Operating Models, Social Enterprise

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田寒光, 田寒光 y 張宜平 Han-Kuang Tien. "社群媒體運用於企業對企業行銷成效之探索性分析". 行銷科學學報 18, n.º 1 (abril de 2022): 021–40. http://dx.doi.org/10.53106/181666012022041801002.

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<p>互聯網的發展導致了全球市場的開放。隨著社群時代的來臨，企業與客戶之間的交流是透過許多新興社群媒體進行的。因此，透過社群媒體與用戶互動並建立關係非常重要。產品和服務資訊的快速傳播，甚至對競爭對手和潛在目標市場的了解，已成為企業對企業（Business to Business，B2B）行銷人員不可忽略的一環。</p> <p>全球的貿易模式在疫後正逐漸發生變化。貿易模式造成的訂單碎片化已經與傳統模式大相徑庭。許多國外研究報告表明，B2B企業可以透過運用社群媒體為核心行銷管道取得突破和進展。而大多數 B2B 公司仍處於起步階段，因為許多 B2B 從業者仍然不確定是否或如何有效地使用社群媒體。因此，本研究嘗試在商業運用發展的背景下探討「B2B環境中的社群媒體」現象，增加對於B2B在社群媒體行銷方面的理解與運用。</p> <p>本研究以質性研究（Qualitative Research）作為研究方法，研究對象是行銷領域中的顧問專家及B2B廠商運用社群媒體行銷超過五年的企業主管。採用質性研究能獲得更深入的了解，並從中發現及說明瞭解B2B行銷中如何使用社群媒體。研究歸納出以下之結論：(1) 提升品牌價值，透過內容行銷策略提供專業知識，強化品牌競爭力；(2)創造內容價值，持續發佈實用的內容資訊，累積人脈、信用及收益；(3) 增加客戶價值，客戶參與創新過程以產生連結。</p> <p> </p><p>The development of the internet has led to the opening of global markets. With the advent of the social age, the communication between companies and customers is through many emerging social media. Therefore, it is very important to interact with users and build relationships through online social media. The rapid dissemination of product and service information, and even understanding of competitors and potential target markets, has become an important part of Business to Business (B2B) marketers.</p> <p>Global trade patterns are gradually changing after the epidemic. The fragmentation of orders caused by trade model is already very different from traditional one. Many foreign research reports have shown that B2B companies can make breakthroughs and progress by using social media as their core marketing channel. In order to reach customers, companies have invested in the ranks of social marketing, grabbing the attention of consumers. Most B2B companies are still in their infancy, because many B2B practitioners are still unsure whether or how to use social media effectively.</p> <p>This study uses qualitative research as the research methods. Focusing on interviewing consultant and experts and corporate executives of B2B vendors who use social media as marketing channel for more than five years. We summarize the conclusions as following：(1) Promote brand value，Provide professional knowledge through content marketing strategy to strengthen brand competitiveness；(p2) Create the value of content，Continue to publish useful information to accumulate contacts, credit；(3) Increase customer value，Customers participate in the innovation process to generate connections.</p> <p> </p>

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Moathen, Deena y Abdulaziz Almaktoom. "Startup Home-Based Social Media Businesses". International Journal of Professional Business Review 8, n.º 4 (27 de marzo de 2023): e01469. http://dx.doi.org/10.26668/businessreview/2023.v8i4.1469.

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Purpose: The objective of this study is to investigate and analyze issues faced by small-business owners while running their businesses via social media sites, and to emphasize the opportunities for conducting business via social media. Theoretical framework: Small businesses are vital to the success of any economy, through job creation, sparking innovation, and providing opportunities for many people to achieve financial success and independence. In today’s social media-driven environment, it is essential that small business’ owners engage with social media networking sites and understand how social media can play a crucial role in developing their businesses. Design/methodology/approach: The research focuses on analyzing the day-to-day operations and procedures of small businesses involving social media networking sites. Two questionnaires were developed to analyze and investigate these issues effectively. Findings: The results reveal the importance of organizing the operations and procedures of social media businesses, also emphasize the opportunities for conducting business via social media sites. Research, Practical & Social implications: this study was conducted to help business owners to engage with social media sites, as well as to solve issues that they face while running their online businesses. Originality/value: The results of the first questionnaire indicate issues from customers’ perspectives, while the second questionnaire indicate issues from merchants’ perspectives. The results reveal the importance of organizing the operations and procedures of social media businesses, also emphasize the opportunities for conducting business via social media sites.

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Senthil, V. "Is Sentiment Analysis in Social Media Influence the Business Growth of Tamilnadu Tourism?" Bonfring International Journal of Industrial Engineering and Management Science 5, n.º 2 (30 de junio de 2015): 33–38. http://dx.doi.org/10.9756/bijiems.8079.

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Pardo, Catherine, Margherita Pagani y Jean Savinien. "The strategic role of social media in business-to-business contexts". Industrial Marketing Management 101 (febrero de 2022): 82–97. http://dx.doi.org/10.1016/j.indmarman.2021.11.010.

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Veldeman, Céline, Ellen Van Praet y Peter Mechant. "Social Media Adoption in Business-to-Business: IT and Industrial Companies Compared". International Journal of Business Communication 54, n.º 3 (21 de febrero de 2015): 283–305. http://dx.doi.org/10.1177/2329488415572785.

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This article investigates Belgian business-to-business (B2B) companies’ perceptions of and attitudes toward social media, matching the findings with existing U.S., U.K., and Dutch research. Using survey data from a nonrepresentative judgment sample of 92 Belgian B2B companies, we show that 85.9% of Belgian B2B companies that participated in our research use social media to ensure their influence on target groups. The survey also reveals that 40.8% of IT companies implement a social media strategy against only 26.7% of industrial B2B companies. Relying on the technology acceptance model, we argue that IT companies are more inclined to adopt social media because they evaluate social media’s usefulness higher than industrial enterprises. Qualitative follow-up research (in-depth interviews with 11 B2B enterprises) further explains the observed differences and similarities between both sectors, analyzing perceived benefits and risks, social media knowledge, and strategies. We conclude the article by listing various suggested actions that can help B2B companies effectively leverage social media.

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Venkateswaran, R., Bernard Ugalde y Rogelio T. "Impact of Social Media Application in Business Organizations". International Journal of Computer Applications 178, n.º 30 (17 de julio de 2019): 5–10. http://dx.doi.org/10.5120/ijca2019919126.

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Rabie, Claudette, Michael Colin Cant y Ricardo Machado. "Business growth and social media: An organisational issue". Corporate Ownership and Control 13, n.º 3 (2016): 402–9. http://dx.doi.org/10.22495/cocv13i3c2p12.

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The landscape of marketing has changed considerably over the last decade, with traditional print and broadcast media being expanded and largely replaced by social media platforms. The increasing development of marketing platforms have a large effect on the success and growth of organisations especially within the tourism and hospitality industry, as more travellers are utilising social media as a means of communication and information. The purpose of this research study was therefore to investigate the current use of social media among star-graded accommodation establishments operating in the Western Cape Province of South Africa. A web-based self-administered questionnaire was distributed to star-graded accommodation establishments, who were registered by the Tourism Grading Council of South Africa (TGCSA). A total of 361 useable responses were received. The findings mainly revealed that social media are used in accommodation establishments but that they are still learning how to fully and successfully implement social media platforms in their area of business

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الهادی, محمد. "IBM Launches Business Email That Integrates Social Media". مجلة الجمعیة المصریة لنظم المعلومات وتکنولوجیا الحاسبات 15, n.º 15 (1 de marzo de 2015): 29. http://dx.doi.org/10.21608/jstc.2015.119174.

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Das, Anshuman. "Social Media & Business - How to Leverage Better". Review of Professional Management- A Journal of New Delhi Institute of Management 12, n.º 2 (1 de diciembre de 2014): 81. http://dx.doi.org/10.20968/rpm/2014/v12/i2/71033.

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Li, Xiaoli. "Weaving Social Media Into a Business Proposal Project". Business Communication Quarterly 75, n.º 1 (9 de enero de 2012): 68–75. http://dx.doi.org/10.1177/1080569911432629.

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Riyanto, A. y F. A. Renaldi. "Effect of Social Media on E-Commerce Business". IOP Conference Series: Materials Science and Engineering 407 (26 de septiembre de 2018): 012033. http://dx.doi.org/10.1088/1757-899x/407/1/012033.

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