Literatura académica sobre el tema "SOCIAL MEDIA BRANDING"
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Artículos de revistas sobre el tema "SOCIAL MEDIA BRANDING"
Fahmi Al-Zyoud, Mohammad. "Social media marketing, functional branding strategy and intentional branding". Problems and Perspectives in Management 16, n.º 3 (20 de julio de 2018): 102–16. http://dx.doi.org/10.21511/ppm.16(3).2018.09.
Texto completoMaresova, Petra, Jan Hruska y Kamil Kuca. "Social Media University Branding". Education Sciences 10, n.º 3 (16 de marzo de 2020): 74. http://dx.doi.org/10.3390/educsci10030074.
Texto completoKohli, Chiranjeev, Rajneesh Suri y Anuj Kapoor. "Will social media kill branding?" Business Horizons 58, n.º 1 (enero de 2015): 35–44. http://dx.doi.org/10.1016/j.bushor.2014.08.004.
Texto completoJunge, Ralf. "Employer Branding mithilfe von Social Media". Wirtschaftsinformatik & Management 5, n.º 5 (mayo de 2013): 32–41. http://dx.doi.org/10.1365/s35764-013-0342-z.
Texto completoMukul, Kumar y Urmila Jagadeeswari Itam. "Leveraging Social Media to Build Online Social Capital and Employer Brand". NHRD Network Journal 16, n.º 3 (julio de 2023): 292–302. http://dx.doi.org/10.1177/26314541231170445.
Texto completoLestari, Arsiyanti y Siswantini Siswantini. "Social Media Branding Strategy in StartUp Business". Journal of Secretary and Business Administration 3, n.º 1 (12 de febrero de 2019): 1. http://dx.doi.org/10.31104/jsab.v3i1.72.
Texto completoDewi, Kemala, I. Gusti Kade Heryadi Angligan y I. Made Ngurah Oka Mahardika. "STRATEGI MENINGKATKAN PERAN MEDIA SOSIAL DALAM MEMBRANDING DESTINASI WISATA SEBAGAI MEDIA PEMASARAN". Waisya : Jurnal Ekonomi Hindu 2, n.º 1 (28 de abril de 2023): 1–11. http://dx.doi.org/10.53977/jw.v2i1.923.
Texto completoSukaemi, Linda Handayani, Isam Samsul Muharam y Hanipah Fahirah Kamilah. "Copywriting for Teenagers’ Personal Branding on Social Media". Dinamisia : Jurnal Pengabdian Kepada Masyarakat 7, n.º 2 (29 de abril de 2023): 433–44. http://dx.doi.org/10.31849/dinamisia.v7i2.12629.
Texto completoJacobson, Jenna. "You are a brand: social media managers’ personal branding and “the future audience”". Journal of Product & Brand Management 29, n.º 6 (3 de julio de 2020): 715–27. http://dx.doi.org/10.1108/jpbm-03-2019-2299.
Texto completoNabilah, Amirah, Bhunga Aulia y Dwi Yuniar. "Personal Branding through Da'wah on TikTok Social Media". Journal of Digital Marketing and Halal Industry 3, n.º 1 (30 de abril de 2021): 85–94. http://dx.doi.org/10.21580/jdmhi.2021.3.1.7366.
Texto completoTesis sobre el tema "SOCIAL MEDIA BRANDING"
Lund, Niels Frederik. "Social media storytelling alliances and destination branding". Thesis, University of Surrey, 2018. http://epubs.surrey.ac.uk/846327/.
Texto completoLindqvist, Julia. "Destination branding : Perceived credibility in social media content". Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-12298.
Texto completoGonne-Victoria, Benjamin, Guillaume Lécuellé y Nagisa Sasaki. "Students' perceptions of online personal branding on social media sites". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65789.
Texto completoCharkas, Hiba y Anne Beth Eltun. "Branding in Social Media : A qualitative study of three Swedish municipalities". Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26448.
Texto completoNordin, Camilla, Daniela Schwartz y Linus Stridfelt. "Branding Sweden : A study of social media driven democracy and its implications". Thesis, Stockholms universitet, Marknadsföring, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-98965.
Texto completoLindahl, Gustav y Mimi Öhlund. "Personal Branding ThroughImagification in Social Media : Identity Creation and Alteration Through Images". Thesis, Stockholms universitet, Marknadsföring, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-98967.
Texto completoDanyarov, Elvin y Oscar Smart. "Facebook and Fan Communities : Basketball Clubs’ Social Media Strategies". Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-104431.
Texto completoGårlin, Pehr, Max Johansson y Rickard Rehnström. "Marketing a brand in social media : A case study with Hide-a-lite". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16108.
Texto completoVisser, Ilze. "Impact of social media on the brand image of a higher education institution". Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1011274.
Texto completoFonseca, Cesário Miguel Barros Lobo da. "Comunicação nas redes sociais de uma marca B2B : caso de estudo “Compasso”". Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20938.
Texto completoAs redes sociais são um fenómeno presente nas nossas rotinas diárias. Após o surgimento destas plataformas as empresas identificaram as vantagens que estas apresentavam no contacto e interação com o cliente assim como divulgação de uma marca. No entanto essa postura foi mais aceite, estudada e adotada por negócios B2C. Em B2B já existe interesse por parte dos gestores em integrar redes sociais nos seus negócios, mas há ainda muito caminho por percorrer, seja no âmbito académico seja no empresarial. Assim decidimos realizar um caso de estudo da Compasso, uma Destination Management Company (DMC) de turismo incoming para saber qual a melhor forma de integrar redes sociais na comunicação desta marca. Para este caso de estudo procedeu-se à recolha de dados através de entrevistas a dois dos seus colaboradores, a um fornecedor e a um cliente. Após análise dos dados foi possível saber as preferências de clientes e fornecedores quanto à interação e partilha de informação pelas redes sociais e alinhar essas conclusões com a estratégia da empresa. Os resultados da investigação indicam que qualquer empresa beneficiará da presença nas redes sociais mesmo que seja apenas para marcar a presença da sua marca nessas plataformas e não para comunicar diretamente com utilizadores. No entanto ao comunicarem a sua marca nas redes sociais devem ter em atenção, por exemplo, o grau de formalidade ou informalidade com que o fazem, se devem associar-se a causas ambientais e sociais e partilha-las nas suas páginas ou para que stakeholders devem direcionar as suas publicações.
Social media are a phenomenon that is widespread and present in our routines. After the emergence of these platforms, companies identified the advantages of social media regarding the contact and interaction with the customer as well as the promotion of a brand. However, this attitude was more accepted, studied and adopted by B2C businesses. Although in the B2B scope, we can see growing interest from managers in integrating social media in their businesses, there is still a long way to go, academic and business wise. We decided to carry out a case study of Compasso, a Destination Management Company (DMC) of incoming tourism to find the best way to integrate social media in the communication of its' brand. For this case study, data was collected through interviews with two employees, a supplier and a customer. Analyzing all data, it was possible to conclude about the preferences of customers and suppliers regarding the interaction and sharing of information through social media and align these conclusions with the company's strategy. The results indicate that any company will benefit from its presence on social media, even if it is just to set a presence on these platforms and not to communicate directly with users. However, when communicating their brand on social media, companies should take into account, the degree of formality or informality with which they do it, whether they should associate themselves with environmental and social causes and share them on their pages or to which stakeholders they should target the posts.
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Libros sobre el tema "SOCIAL MEDIA BRANDING"
How to measure social media: A step-by-step guide to developing and assessing social media ROI. Indianapolis, IN: Que Pub., 2013.
Buscar texto completoHakanen, Ernest A. Branding the teleself: Media effects discourse and the changing self. Lanham: Lexington Books, 2007.
Buscar texto completoKyle, Lacy, ed. Branding yourself: How to use social media to invent or reinvent yourself. Indianapolis, Ind: Que Pub., 2011.
Buscar texto completoHow to market the real you using social media. Place of publication not identified]: [publisher not identified], 2013.
Buscar texto completoEb, Adeyeri, ed. The social media MBA: Your competitive edge in social media strategy development and delivery. Chichester, West Sussex, U.K: John Wiley and Sons, 2012.
Buscar texto completoRappaport, Stephen D. Listen first!: Turning social media conversations into business advantage. Hoboken, N.J: John Wiley & Sons, 2011.
Buscar texto completoUnique: Telling your story in the age of brands and social media. Ventura, Calif: From Gospel Light, 2012.
Buscar texto completoTuten, Tracy L. Advertising 2.0: Social media marketing in a web 2.0 world. Westport, Conn: Praeger Publishers, 2008.
Buscar texto completoPrince, Russ Alan. In the Line of Money: Branding Yourself Strategically to the Financial Elite. Bloomington, IN: Authorhouse, 2011.
Buscar texto completoCarah, Nicholas. Pop brands: Branding, popular music, and young people. New York: Peter Lang, 2010.
Buscar texto completoCapítulos de libros sobre el tema "SOCIAL MEDIA BRANDING"
Theodoropoulou, Irene. "Social Media Branding". En Research Companion to Language and Country Branding, 313–31. London; New York: Routledge, 2020. | Series: Routledge studies in language and identity: Routledge, 2020. http://dx.doi.org/10.4324/9780429325250-ch16.
Texto completoZydorek, Christoph y Schahab Hosseiny. "Social Media Recruiting bei der Polizei Niedersachsen". En Social Branding, 329–45. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3755-1_22.
Texto completoWiese, Jens. "Kennzahlendefinition und -messung im Social-Media-Marketing". En Social Branding, 361–70. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3755-1_24.
Texto completoPietsch, Gotthard. "Social Media in Unternehmen — Entwicklungsstand und Entwicklungspotenzial". En Social Branding, 451–66. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3755-1_30.
Texto completoBurmann, Christoph, Frank Hemmann, Daniela Eilers y Barbara Kleine-Kalmer. "Authentizität in der Interaktion als zentraler Erfolgsfaktor der Markenführung in Social Media". En Social Branding, 129–45. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3755-1_9.
Texto completoKhairiyah, Mifahul, Achmad Nurmandi, Misran y Dimas Subekti. "West Java Government Branding Using Social Media: A Case of Ridwan Kamil Personal Branding". En Social Computing and Social Media, 212–22. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-35915-6_16.
Texto completoEsch, Franz-Rudolf, Elisabeth von Einem, Dominika Gawlowski, Marcel Isenberg y Vanessa Rühl. "Vom Konsumenten zum Markenbotschafter — Durch den gezielten Einsatz von Social Media die Konsumenten an die Marke binden". En Social Branding, 147–65. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3755-1_10.
Texto completoRiot, Caroline y Michelle Hayes. "Social Media and Athlete Branding". En The Routledge Handbook of Digital Sport Management, 217–31. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003088899-19.
Texto completoBharti, Megha y Anjuman Antil. "Employer Branding and Social Media". En Employer Branding for Competitive Advantage, 69–88. Boca Raton : CRC Press, 2021. | Series: Information technology, management and operations research practices: CRC Press, 2021. http://dx.doi.org/10.4324/9781003127826-5.
Texto completoBharti, Megha y Anjuman Antil. "Employer Branding and Social Media". En Employer Branding for Competitive Advantage, 69–88. Boca Raton : CRC Press, 2021. | Series: Information technology, management and operations research practices: CRC Press, 2021. http://dx.doi.org/10.1201/9781003127826-5.
Texto completoActas de conferencias sobre el tema "SOCIAL MEDIA BRANDING"
Moser, Kilian J., Andranik Tumasjan y Isabell M. Welpe. "Is content king? Job seekers’ engagement with social media employer branding content." En CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/carma2016.2016.3103.
Texto completoCalin, Razvanalexandru y Irina alexandra Birsanescu. "YOUNG ROMANIANS' "DIGITAL NATIVES", SOCIAL MEDIA AND SELF-BRANDING". En eLSE 2017. Carol I National Defence University Publishing House, 2017. http://dx.doi.org/10.12753/2066-026x-17-005.
Texto completoAmalancei, Brandusa, Cristina Cîrtiță-Buzoianu y Gabriel Mares. "UNIVERSITY BRANDING: USING SOCIAL MEDIA TOOLS IN HIGHER EDUCATION MARKETING". En 15th International Technology, Education and Development Conference. IATED, 2021. http://dx.doi.org/10.21125/inted.2021.0334.
Texto completoArdhanariswari, Kartika Ayu, Ninik Probosari y Ari Wijayanti. "Branding Strategy By Social Media Ads And The Implementation Of Intellectual Property Rights In Wonogiri Coffee SMES (UMKM)". En LPPM UPN "VETERAN" Yogyakarta International Conference Series 2020. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/pss.v1i1.189.
Texto completoFakhruroji, Moch y Khoiruddin Muchtar. "Campaigning #golkarsolid: Branding Image Strategy of Golkar Party on Social Media". En International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.52.
Texto completoGrzesiuk, Kalina y Monika Wawer. "EMPLOYER BRANDING THROUGH SOCIAL MEDIA: THE CASE OF LARGEST POLISH COMPANIES". En Business and Management 2018. VGTU Technika, 2018. http://dx.doi.org/10.3846/bm.2018.42.
Texto completoOriakhi, Osasumwen Pamela, Aamir Amin y Sohail Safdar. "Negative Impact of Social Media Advertisements on Branding in Digital Marketing". En 2023 International Conference on IT Innovation and Knowledge Discovery (ITIKD). IEEE, 2023. http://dx.doi.org/10.1109/itikd56332.2023.10099505.
Texto completoAndrade, Luís, José Pimenta y Liliana Faria. "SOCIAL MEDIA PRESENCE IN EMPLOYER BRANDING: CONSIDERATIONS FOR HIGHER EDUCATION INSTITUTIONS". En 15th annual International Conference of Education, Research and Innovation. IATED, 2022. http://dx.doi.org/10.21125/iceri.2022.0013.
Texto completoAfaf, Naufal, Abdul Basit, Adie Nurlukman, Eko Wahyono y Yusuf Fadli. "Social Media in The Public Sphere, Network Society, and Political Branding". En Proceedings of the International Conference of Democratisation in Southeast Asia (ICDeSA 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icdesa-19.2019.16.
Texto completoSedereviciute-Paciauskiene, Zivile. "PERSONAL BRANDING ON FACEBOOK: HOW TEACHERS STAGE THEMSELVES ON SOCIAL MEDIA". En 12th International Technology, Education and Development Conference. IATED, 2018. http://dx.doi.org/10.21125/inted.2018.0077.
Texto completoInformes sobre el tema "SOCIAL MEDIA BRANDING"
Gnegy, Hannah R. Be Our Brand!: Emotional Labor and Social Media Branding Positions. Ames: Iowa State University, Digital Repository, noviembre de 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1542.
Texto completoHotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, marzo de 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
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