Bibliografías temáticas / Social marketing

Literatura académica sobre el tema "Social marketing"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 28 de julio de 2024

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Artículos de revistas sobre el tema "Social marketing"

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Andreasen, Alan R. "Marketing Social Marketing in the Social Change Marketplace". Journal of Public Policy & Marketing 21, n.º 1 (abril de 2002): 3–13. http://dx.doi.org/10.1509/jppm.21.1.3.17602.

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Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing's share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing branding campaign to advance the field, with roles for academics and the American Marketing Association.
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Wood, Matthew. "Marketing social marketing". Journal of Social Marketing 2, n.º 2 (6 de julio de 2012): 94–102. http://dx.doi.org/10.1108/20426761211243937.

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Shukla, Rishi y Dr Vivek Agarwal. "Social Media Marketing". International Journal of Research Publication and Reviews 5, n.º 4 (28 de abril de 2024): 8949–53. http://dx.doi.org/10.55248/gengpi.5.0424.1111.

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Hastings, Gerard y Kathryn Angus. "When is social marketing not social marketing?" Journal of Social Marketing 1, n.º 1 (11 de febrero de 2011): 45–53. http://dx.doi.org/10.1108/20426761111104428.

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Olivera Carhuaz, E. S. y V. M. Pulido Capurro. "Social marketing: its importance in social problem solving". Revista Científica de la UCSA 5, n.º 2 (30 de agosto de 2018): 26–35. http://dx.doi.org/10.18004/ucsa/2409-8752/2018.005(02)026-035.

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Kreutzer, Ralf T. "Social-Media-Guidelines – damit Social-Media-Marketing überzeugen kann". Der Betriebswirt: Volume 52, Issue 3 52, n.º 3 (30 de septiembre de 2011): 15–21. http://dx.doi.org/10.3790/dbw.52.3.15.

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Social-Media-Marketing wird von vielen Unternehmen inzwischen als „notwendiges Muss“ angesehen, auch wenn heute noch kein genereller Konsens darüber besteht, was sich unter Social-Media-Marketing verbirgt. Deshalb werden zunächst die Inhalte der sogenannten „sozialen Medien“ wie auch des Social-Media-Marketings definiert und in ihrer Relevanz für Unternehmen verdeutlicht. Daran schließt sich die Fragestellung an, durch welche Guidelines ein Unternehmensengagement flankiert werden sollte, um durch Social-Media-Marketing erfolgreich zu handeln. Die Präsentation eines Social-Media-Hauses als Entwicklungs- und Implementierungskonzept rundet die Ausführungen ab. Social media marketing seems to be a must-have for many companies now. Yet there is no consensus about the definition of the key terms. Therefore the terms social media and social media marketing are defined first and there relevance for companies is clarified. This explanation is followed by the discussion of social media guidelines which are regarded as a prerequisite for successful social media marketing. A social media house is presented as helpful master plan for the development and implementation of social media marketing. Keywords: social media guidelines
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Burchell, Kevin, Ruth Rettie y Kavita Patel. "Marketing social norms: Social marketing and the ‘social norm approach’". Journal of Consumer Behaviour 12, n.º 1 (20 de noviembre de 2012): 1–9. http://dx.doi.org/10.1002/cb.1395.

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Caris, Rozenn, Dominique Besnard, Hervé Chambrin, Laurent Melito, Gaëlle Lego, Joseph Rouzel y David Ryboloviecz. "Social marketing". VST - Vie sociale et traitements N° 154, n.º 2 (4 de mayo de 2022): 3–4. http://dx.doi.org/10.3917/vst.154.0003.

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Mathiyazhagan, T., Jagjyot Kaur, J. K. Das y M. Ravindhar. "Social Marketing". International Journal of Social Sciences 3, n.º 1 (2014): 69. http://dx.doi.org/10.5958/j.2321-5771.3.1.007.

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Camargo, Eleida P., Luciane BC Carvalho, Rodrigo De Freitas, Welton Lopes, Lucila BF Prado y Gilmar F. Prado. "Marketing Social". Revista Neurociências 19, n.º 2 (31 de marzo de 2001): 200–209. http://dx.doi.org/10.4181/rnc.2010.05ip.09.

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Objetivo. Este estudo tem por finalidade caracterizar o paciente do Ambulatório Neuro-Sono da Unifesp, identificando suas principais demandas e variáveis sócio-demográficas. Método. Foram analisados aleatoriamente 208 prontuários de pacientes. Destes prontuários foram extraídas as informações: data de nascimento, sexo, diagnóstico principal, 1ª consulta e número de retornos. A amostra foi analisada também segundo gênero e faixa etária. Resultados. 59,6% dos pacientes pertenciam ao sexo masculino; 44,23% eram menores de 16 anos (65,59% meninos). Os diagnósticos mais frequentes foram: Síndrome do Ronco (57,2%), SAOS (44,2%) e Insônia (19,7%). Comparando-se o subgrupo faixa etária temos diferenças (p<0,05; IC95%) para Insônia e Síndrome das Pernas Inquietas , prevalentes entre adultos; Bruxismo e Sonilóquio foram recorrente entre as crianças; no subgrupo gênero, há diferença para a prevalência da SAOS, predominantemente masculina. As condutas mais adotadas foram: Polissonografia (73,6%), Avaliação Psicológica (40,9%) e Diário de Sono (26,0%). O número de retornos: adultos (4,5 vezes) e crianças (3,6 vezes). Conclusão. Estes achados nos permitiram delinear o perfil dos pacientes, as doenças do sono e condutas prevalentes no Ambulatório estudado. Segundo o que preconiza o Marketing Social, este é o primeiro passo para a promoção de adequada ação educativa, objeto de nossos próximos estudos.
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Tesis sobre el tema "Social marketing"

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Plakhtynska, V. "Social marketing". Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/65246.

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Social marketing is very popular nowadays. Many corporations began to deal with population today. Their goals are not only to satisfy the consumers demand, but to be closer to them, help with their problems. Some people can say that it is only commercial activity, but social marketing has a lot of interesting facts.
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Maschio, Gilmar Geraldo. "Marketing social". Florianópolis, SC, 2002. http://repositorio.ufsc.br/xmlui/handle/123456789/83853.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.
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O ambiente externo e interno impõe exigências à empresa que vão além da esfera econômica. A empresa deve implementar mudanças para garantir sua sustentabilidade frente às exigências que a realidade apresenta como relevantes. Uma das exigências que se consolida em diferentes setores da sociedade é a consciência da necessidade do engajamento do setor empresarial nas questões sociais. São os conceitos de responsabilidade social e ética que consolidam um novo paradigma: o relacionamento entre a empresa, o Estado e a sociedade. Esses três formam uma reciprocidade onde um influencia o outro e contribuem no enfrentamento dos indicadores sociais e para o aumento da qualidade de vida das populações. Nesse sentido, cabe à empresa repensar o seu modelo de gestão, estratégias, estruturas e processos administrativos, incluindo o marketing. A empresa desenvolve filantropia e estratégias de marketing com base em ações sociais, pautada numa tecnologia de administração voltada para a mudança social. É o marketing social conduzido pela organização que consiste na utilização de um conjunto de princípios e técnicas para a promoção de uma causa, idéia, comportamento ou até mesmo, um produto socialmente responsável. O marketing social está voltado às práticas nas áreas de educação, lazer, saúde, trabalhos e outros serviços humanos. Representa uma nova maneira de se conceber o indivíduo e a sociedade, como enfoque de uma empresa cidadã. Uma empresa que adota o marketing social é uma empresa diferente e vigilante na promoção da atualidade de vida da sociedade da qual também faz parte e obtém lucratividade. Torna-se indispensável à empresa com eficiente gerenciamento de estratégias como resposta aos desafios do ambiente e um programa geral de ações para a consecução de objetivos de curto, médio e longo prazo, visando cumprir sua missão. Para adesão de seu projeto e produto social, o plano de marketing precisa ser bem elaborado, organizado e implantado. O processo de planejamento de marketing social consiste em: planejamento, desenvolvimento da mensagem, apresentação do programa ou campanha, implantação avaliação e controle. O conhecimento teórico oportuniza um estudo de caso na empresa têxtil Fiasul, Toledo - PR, no que se refere a percepção do marketing social para a gerência e funcionários. Objetivando-se ao final, a elaboração de estratégias de atuação para a empresa Fiasul no sentido de implementar seu programa de ações e projetos sociais. Marketing social, responsabilidade social e ética tornam-se parte de um conceito mais amplo: do desenvolvimento sustentável e fortalecimento do desempenho econômico, social e ambiental.
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Kos, Anja y Emelie Östlund. "Social marketing : vad utmärker en framgångsrik social marketing kampanj?" Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17198.

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Social Marketing kampanjer syftar till att genomföra en beteendeförändring hos allmänheten genom användning av olika typer av informationskampanjer.Syftet med denna studie är att ta fram en modell med hjälp av en sammanställd litteraturgenomgång inom social marketing och genom denna sammanställning se vad som utmärker en framgångsrik och en mindre framgångsrik social marketing kampanj. Studien baseras på en kvalitativ undersökning. Det har genomförts en intervju med respektive representant för Rosa Bandet-kampanjen och Mustaschkampen samt en granskning av tidigare datainsamling. Kampanjerna är utformade efter liknande strategier och mål vilket gör att kampanjerna är lika när det kommer till utformningen. Trots att utformningen av de båda kampanjerna är lika har mottagningen av respektive kampanj sett väldigt olika ut.Utifrån studiens resultat kan man utläsa att Mustaschkampens utförande av kampanjen innehåller ett antal bristande val vilket har bidragit till att genomslagskraften sett olika ut för de båda kampanjerna. De brister vi kan utläsa är att Mustaschkampen har valt att rikta in sig på fel målgrupp då deras målgrupp inte var redo för en beteendeförändring. Vi kan även se att marknadsmixen för Rosa Bandet-kampanjen och Mustaschkampen skiljer sig åt.
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Fjellman, Christine y Emma Jansson. "Marknadsföring via sociala medier : Social Media Marketing". Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-6037.

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The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collection, the interview answers of four respondents, of which, two are considered experts within the field of social media. The choice of suitable respondents was strategic with the goal of covering as large a portion of the social media field as possible; one social media educator that works with companies and one who assists companies with social media applications. The remaining two respondents work in marketing and communications and employ, as part of their job, social media tools such as Facebook and Twitter. The choice of the company study object was based on the sample company’s development of a service centered on social media. Only interviewing individuals working with social media and not consumers, allowed for defining a clear scope for the study and personal interest in the business operators’ viewpoints drove that choice.The theoretical framework comprises the central concepts relationship marketing, traditional marketing, the 4 ps of marketing: product, price, promotion (i.e communication and marketing), and place (distribuation), and lastly 7 steps in creating an effective social media communication platform e.g developing a current communication platform and maintaining active participation which enables one to follow societal developments. Marketers devote more time and resources than ever towards developing relationships with customers emphasizing communication, trust, mutual understanding, and effectiveness. This postulate is central to the importance and focus of this study and the interview responses collected are used to explore the connection between this statement and the importance of social media and discussed in the thesis analysis.One of the primary conclusions of this thesis report is that the companies and retailers that have devoted money and resources towards integrating social media tools into their marketing strategies have benefited, experiencing increased sales turnovers and flourishing retail operations, as well as receiving positive feedback from consumers. These businesses become more accessible and have the opportunity to reach out to a larger number of potential customers; spreading their messages and sharing their history. Social media and the virtual realm, in totality, are becoming increasingly important, company's survival and development opportunities will increase if they use social media in their marketing.
Denna rapport är ett examensarbete inriktad på ämnesområdet marknadsföring, där fokus ligger på att klarlägga utnyttjandet av sociala medier som marknadsföringsform. Intresset för studien har sin grund i att sociala medier är så pass aktuella i dagens Internetuppkopplade samhälle att de blivit ett marknadsföringsverktyg. Vi har undersökt hur företag använder sig av sociala medier i sin marknadsföring och hur den påverkar butiksverksamheten och kundrelationen på ett effektivt och kreativt sätt.Rapporten är grundad på intervjusvar från fyra personer. Valet av personer gjordes för att täcka så stor del av branschen som möjligt. Två av dem är så kallade branschmänniskor som dagligen arbetar med sociala medier varav en utbildar företag och en hjälper företag. De två andra personerna som intervjuades har som yrke att marknadsföra och kommunicera sitt företag med hjälp av sociala medier så som Facebook och Twitter. Valet av företag gjordes bland de företag som hade utformat en tjänst kring sociala medier. Anledningen till valet att endast intervjua personer som arbetar med sociala medier och inte konsumenter var att vi ville avgränsa oss och använda näringsidkarens synvinkel då vi själva en dag ska arbeta som butikschefer.Den teoretiska referensramen omfattar benämningar om relationsmarknadsföring, traditionell marknadsföring, de 4 pna inom marknadsföring; produkt, pris, promotion ”marknadsföring” och plats ”distribution”, de sociala mediernas sju steg för att uppnå en aktuell kommunikationsplattform och aktivt deltagande för att följa utvecklingen i dagens samhälle. I den teoretiska referensramen tas även upp vilket kraftfullt marknadsföringsverktyg det sociala nätverket har blivit. Marknadsförare ägnar mer tid och resurser än någonsin för att skapa en relation till sina kunder. Det handlar om kommunikation, förtroende, samförstånd och effektivitet. Detta lyfts fram och jämförs med de intervjusvar vi fått från de olika respondenterna och kommer att presenteras i analysen.De betydande slutsatser som framkommit i rapporten är att de företag och butiker som har tagit till sig de sociala medierna och satsar pengar och resurser på det ser en ökad omsättning på sin försäljning, gynnsam butiksverksamhet och får en positiv respons från konsumenter. De blir mer tillgängliga och har möjlighet att nå ut och sprida sitt budskap och sin historia till fler människor. Den virituella världen och de sociala medierna tar över mer och mer, företags överlevnads och utvecklingsmöjligheter ökar om de använder sig av de sociala medierna i sin marknadsföring.
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Ковальчук, Ю. С. "Social Media Marketing". Thesis, Київський національний університет технологій та дизайну, 2017. https://er.knutd.edu.ua/handle/123456789/8115.

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Hejkalová, Tereza. "Social Guerilla marketing". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85218.

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The diploma thesis deals with the social guerrilla marketing and its aim is to analyze the social guerrilla campaigns and to evaluate the suitability of the guerilla marketing for the social issues. The theoretical part describes marketing communications, new trends in communication, including guerrilla marketing, and also social marketing and social guerrilla marketing. The practical part includes the market research of guerrilla campaigns. The chosen campaigns are introduced and afterwards analyzed. Lastly, the suitability of this form of communication for the social issues is evaluated and the recommendations for future are suggested.
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Perera, Ana Amélia Brauner. "Projeto poupança florestal: marketing ou marketing social?" Universidade Federal de Pelotas, 2008. http://repositorio.ufpel.edu.br/handle/ri/1575.

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The global economy has transformed business and has had a direct impact on regional cultures. It has also interfered on modes of production and personal relationships within business. This process has been followed and stimulated by the use of marketing strategies that create a better acceptability of the market s actions. Marketing produces detailed studies on people s behaviour and makes use of persuasion strategies not only through publicity but by using mechanisms that are gradual and naturally assimilated. Social marketing is an example of such opportunities created by marketing. The Project Poupança Florestal (freely translated as Forest Saving) was developed within this framework, in which it is necessary to construct or consolidate the business image. In order to evaluate the impact of such project in the South of Rio of Grande do Sul estate, in Brazil, the present study has developed a review of literature, documental research, as well as has carried out interviews (open questionnaires) with representative of several social institutions. The analysis of the interviews shows that the majority of the representatives tend to perceive the project as an isolated action which helps improving the image of Votorantim in the south of the Rio Grande do Sul estate (Brazil), but they do not perceive it as having positive impact in the socioeconomic development of the region as a whole.
A economia globalizada transformou as relações empresariais impactando diretamente nas culturas regionais e interferindo, também, nos modos de produção e nas relações pessoais. Esse processo vem sendo acompanhado e estimulado pelo marketing, que se apresenta de várias formas para permitir uma maior aceitabilidade da ação do mercado. Através de um estudo detalhado sobre o comportamento das pessoas o marketing utiliza estratégias de persuasão não mais apenas através da publicidade, mas cria mecanismos que são assimilados de forma natural e gradual. O marketing social é um exemplo destas oportunidades construídas pelo marketing. O Projeto Poupança Florestal foi construído neste ambiente, onde a construção ou consolidação de imagem empresarial se faz necessária. A análise das entrevistas com os representantes da sociedade desenvolvida neste trabalho mostra que eles tendem, em sua maioria, a perceber o projeto como uma ação isolada que auxilia na construção da imagem da Votorantim na zona sul do Estado do Rio Grande do Sul e não percebem resultados positivos no desenvolvimento socioeconômico da região onde o projeto se desenvolve.
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Pimentel, Bernal Carlo Vicenzo y Palacios Erik Struyf. "Marketing Social - PU100 201801". Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623418.

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Curso de la carrera de Comunicación e Imagen Empresarial y Comunicación y Publicidad, de carácter teóricopráctico dirigido a los estudiantes desde el séptimo ciclo, que busca desarrollar las competencias generales de "ciudadanía" y "pensamiento innovador" en nivel tres. Ademas, en competencias de facultad se busca desarrollar la "estrategia comunicacional" en nivel tres. El consumidor y ciudadano están cambiando. Exigen, muchas veces, que las empresas que fabrican sus productos se orienten hacia una Economía verde o que se comprometa a causas que mejoren la calidad de vida del entorno. A la par, las sociedades modernas están plagadas de problemáticas sociales irresueltas que se tornan en más complejas y que requieren ya no solo la participación de los convencionales actores sociales que por definición deben hacerse cargo de reducir los efectos nocivos de esos problemas, llámese el Estado a través de los gobiernos y sus instituciones públicas; así como los organismos internacionales y las organizaciones no gubernamentales ONG, sino que demandan que el sector empresarial se haga cargo de manera autónoma o conjunta con otros actores sociales de dichas problemáticas. Estas situaciones permiten y obligan al profesional de la comunicación a incorporar estrategias y políticas muy diversas (como las ambientales y de responsabilidad social) que le permitan ser partícipe de las nuevas demandas empresariales que el puesto y el rol demanda, para lo cual el marketing social se constituye en un nuevo recurso de gestión en el marco de su perfil y desempeño profesional.
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Mendoza, Cuellar Hector Jose. "Marketing Social - PU100 201800". Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623420.

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Curso de la carrera de Comunicación e Imagen Empresarial y Comunicación y Publicidad, de carácter teóricopráctico dirigido a los estudiantes desde el séptimo ciclo, que busca desarrollar las competencias generales de "ciudadanía" y "pensamiento innovador" en nivel tres. Ademas, en competencias de facultad se busca desarrollar la "estrategia comunicacional" en nivel tres. El consumidor y ciudadano están cambiando. Exigen, muchas veces, que las empresas que fabrican sus productos se orienten hacia una Economía verde o que se comprometa a causas que mejoren la calidad de vida del entorno. A la par, las sociedades modernas están plagadas de problemáticas sociales irresueltas que se tornan en más complejas y que requieren ya no solo la participación de los convencionales actores sociales que por definición deben hacerse cargo de reducir los efectos nocivos de esos problemas, llámese el Estado a través de los gobiernos y sus instituciones públicas; así como los organismos internacionales y las organizaciones no gubernamentales ONG, sino que demandan que el sector empresarial se haga cargo de manera autónoma o conjunta con otros actores sociales de dichas problemáticas. Estas situaciones permiten y obligan al profesional de la comunicación a incorporar estrategias y políticas muy diversas (como las ambientales y de responsabilidad social) que le permitan ser partícipe de las nuevas demandas empresariales que el puesto y el rol demanda, para lo cual el marketing social se constituye en un nuevo recurso de gestión en el marco de su perfil y desempeño profesional. En este curso el alumno ordena las causas, identifica un problema social, sus consecuencias y reconoce los diversos actores de una problemática social, apartir de ello, escoge las mejores estrategias y diseña tácticas que permitan cumplir con los objetivos del plan de marketing social para otorgarle un valor adicional a la empresa y a los productos que esta comercializa.
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Jaffrey, Jarrar. "Social Media and Marketing". Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-52444.

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During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas and feelings in a complete new way. This way of communication have also had a huge impact on corporations, where they have realized that without a proper plan and social media strategy they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideration so that they can boost their brand in diverse aspects. If this can be combined with innovative ways of consumerinteraction the companies have a good chance to take the lead in social media marketing. To solve the problem with measuring the return on investment, companies such as HP Sweden, can implement tools like social media monitoring. With these tools they will be able to analyze and measure their brand or products on the social space enabling them to optimize their way of marketing. The criteria for a company to pick the right measuring-tool are based on different parameters. Where for a company like HP Sweden, that is relatively new to the social space, it is better to take small and wise steps to first learn and then invest in a praiseworthy tool that is able to cover their needs.
Under olika tidsskeden har olika metoder för kommunikation utvecklats med kraftig påverkan på vår vardag. Sociala medier har blivit detta sekels sätt att kommunicera på, vilket har möjliggjort att vi har kunnat uttrycka våra tankar, idéer och känslor på ett helt nytt sätt. Detta sätt att kommunicera har också haft en enorm inverkan på företag, där de har insett att utan en ordentlig sociala media strategi har de ingen chans att sticka ut i den snabbt föränderliga digitala sfären. För att säkerställa en framgångsrik närvaro på sociala medier måste företagen ta olika marknadsföring teorier i beaktande. Detta så att de kan förstärka sitt varumärke i olika aspekter. Om företagen lyckas kombinera detta med innovativa sätt att interagera med konsumenter har de en god chans att ta ledningen i sociala medier. För att lösa problemet med att mäta avkastningen på investeringar, kan företag som HP Sverige, implementera olika mätningsverktyg. Med dessa verktyg kan de analysera och mäta sitt varumärke eller produkter så att de kan optimera sin marknadsföring utefter detta. Måttstocken för att välja rätt verktyg är baserat på olika parametrar. För ett företag som HP Sverige, som är relativt nya inom sociala medier, kan det vara lämpligt att ta små men visa steg där de först kan lära sig använda dessa verktyg för att sedan investera i ett mer avancerat verktyg som både täcker deras behov samt är ekonomiskt fördelaktigt.
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Libros sobre el tema "Social marketing"

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Hastings, Gerard y Christine Domegan. Social Marketing. Third edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315648590.

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Lefebvre, R. Social Marketing. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2013. http://dx.doi.org/10.4135/9781446286302.

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Hoxtell, Annette. Social Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-36280-5.

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Hastings, Gerard y Christine Domegan. Social Marketing. 4a ed. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003200086.

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Bruhn, Manfred. Social Marketing. Stuttgart: W. Kohlhammer, 1989.

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Hettler, Uwe. Social Media Marketing. München: OLDENBOURG WISSENSCHAFTSVERLAG, 2010. http://dx.doi.org/10.1524/9783486719581.

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Anderson, Eric. Social Media Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-13299-5.

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Heggde, Githa y G. Shainesh, eds. Social Media Marketing. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-5323-8.

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Lucy, Reynolds y Merritt Rowena, eds. Social marketing casebook. Los Angeles: SAGE, 2011.

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Tuten, Tracy L. Social media marketing. Boston: Pearson, 2013.

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Capítulos de libros sobre el tema "Social marketing"

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Köhler, Alexandra y Mirko Gründer. "Social-Media-Marketing Social-Media-Marketing". En Online-Marketing für medizinische Gesellschaften und Verbände, 83–107. Berlin, Heidelberg: Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-53469-4_5.

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Burke-Garcia, Amelia. "Social Media Marketing and Social Marketing". En The Palgrave Encyclopedia of Social Marketing, 1–6. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-14449-4_95-1.

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Fretwurst, Benjamin y Thomas N. Friemel. "Social Marketing". En Handbuch Werbeforschung, 669–88. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-531-18916-1_29.

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Bayrak, Gökçe Özdemir. "Social Marketing". En Encyclopedia of Corporate Social Responsibility, 2230–35. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_164.

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St. George, Sara Mijares y Dawn Wilson. "Social Marketing". En Encyclopedia of Behavioral Medicine, 1836–38. New York, NY: Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4419-1005-9_778.

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Kish-Doto, Julia. "Social Marketing". En Encyclopedia of Quality of Life and Well-Being Research, 6119–21. Dordrecht: Springer Netherlands, 2014. http://dx.doi.org/10.1007/978-94-007-0753-5_2774.

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Sharp, Veronica. "Social Marketing". En The Marketing Century, 241–64. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119208501.ch12.

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Todorovic, Milan. "Social Marketing". En Encyclopedia of Sustainable Management, 3033–39. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-25984-5_423.

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St. George, Sara Mijares y Dawn Wilson. "Social Marketing". En Encyclopedia of Behavioral Medicine, 2090–92. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39903-0_778.

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Laverack, Glenn. "Social Marketing". En A–Z of Health Promotion, 180–82. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-35049-7_70.

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Actas de conferencias sobre el tema "Social marketing"

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Jacob, Elisângela Pulcini, Maria Aparecida Bovério, Giovanna Fagundes Gouvêa Ijanc Ijanc, Harley Augusto Bergo y Stephaní da Cunha Xavier. "MARKETING SOCIAL". En XI SIMPÓSIO DE TECNOLOGIA FATEC JABOTICABAL. FATEC JABOTICABAL, 2020. http://dx.doi.org/10.52138/sitec.v11i1.164.

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O objetivo desse trabalho foi o de desenvolver um projeto de Marketing Social com o propósito de contribuir com uma instituição de Jaboticabal-SP-Brasil, denominada de Casa Maria, que acolhe mulheres em vulnerabilidade social. Os procedimentos utilizados foram a pesquisa aplicada, desenvolvida por meio da revisão bibliográfica e da pesquisa-ação. Como resultados foi possível arrecadar todos os produtos de que essa instituição precisava. Concluiu-se que, além dos resultados terem sido atingidos, foi possível vivenciar uma situação real de aprendizagem teórico-prática, inerente às competências e habilidades desejáveis, inclusive as socioemocionais, tão importantes para o profissional de Marketing.
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Sajin, Vlada. "Social media marketing and digital marketing". En Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.37.

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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers.
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Smith, Donna, Ángel Hernández-García, Ángel F. Agudo Peregrina y Joseph F. Hair. "Social Network Marketing". En the 7th 2016 International Conference. New York, New York, USA: ACM Press, 2016. http://dx.doi.org/10.1145/2930971.2930992.

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Alkhatib, Ahed J. "Social marketing and social distancing:". En DIALOGO-CONF 2020. Dialogo, 2020. http://dx.doi.org/10.18638/dialogo.2020.6.2.2.

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Fetaji, Bekim y Amir Demiri. "Social networking software use in social media marketing vs. traditional marketing". En the Fifth Balkan Conference in Informatics. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2371316.2371334.

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Thi, Hong Nguyen. "Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy". En The International Conference on Research in Management & Technovation. PTI, 2022. http://dx.doi.org/10.15439/2021km9.

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Cvijikj, Irena Pletikosa y Florian Michahelles. "Understanding social media marketing". En the 15th International Academic MindTrek Conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/2181037.2181066.

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Duncan, Roderick, Luisa Perez-Mujica y Terry Bossomaier. "Simulating Social Networks In Social Marketing". En 28th Conference on Modelling and Simulation. ECMS, 2014. http://dx.doi.org/10.7148/2014-0032.

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Muis, Indra, Triyogo Mulyo Adhi y Ramadienna Fachrunnisa Kamalia. "Digital Marketing and Innovation Effects on Marketing Performance". En 4th Social and Humanities Research Symposium (SoRes 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220407.034.

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STATNICKAITĖ, Justė y Monika PAULĖ. "MODEL FOR SOCIAL MARKETING IMPACT ON CONSUMERS HEALTHY LIFESTYLE CHOICE". En International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering". Vilnius Gediminas Technical University, 2021. http://dx.doi.org/10.3846/cibmee.2021.578.

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Purpose – the purpose of this article is to present the novel model developed to measure social marketing impact on consumers choice for healthy lifestyle. Social marketing is very complex by aiming to promote socially responsible products and behavior for the benefit of the consumer and society at the same time. What is more, con- sumers choice for healthy lifestyle is determined not only by marketing influence but other personality and external environment factors as well. Research methodology – the model presented in the article was developed based on literature analysis and secondary data. Findings – social marketing impact on consumers choice for healthy lifestyle is determined not only by the social mar- keting, but also the consumer personality itself and the influence of the external environment on consumer. Research limitations – validation of the novel developed model dedicated for the measurement of social marketing impact on consumers choice for healthy lifestyle should be further validated with quantitative research methods. Practical implications – the application of the model will enable marketing specialists to determine the contents and other situational details of social marketing for consumers to choose healthy lifestyle and products related to it. Originality/Value – the value of the model is determined by its novel attitude to social marketing in parallel with other factors affecting consumer behaviour.
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Informes sobre el tema "Social marketing"

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Katragadda, Laxmi Vijigeesh. Reevaluating Social Media Marketing Communications. Ames (Iowa): Iowa State University, enero de 2019. http://dx.doi.org/10.31274/cc-20240624-1205.

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de Vargas, Teresa. Extending operations research to social marketing programs. Population Council, 2001. http://dx.doi.org/10.31899/rh4.1132.

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Cuesta-Valiño, Pedro. Happiness Management. A Social Well-being multiplier. Social Marketing and Organizational Communication. Editado por Rafael Ravina-Ripoll. Editorial Universidad de Sevilla, 2022. http://dx.doi.org/10.12795/2022.happiness-management.

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On behalf of the Happiness University Network, we are pleased to present here an extract of the information concerning the universities working to generate the diffusion of this network. Specifically, with the support of the University of Salamanca and the Pontifical University of Salamanca the aim is to create a friendly and working environment for the dissemination and discussion of the latest scientific and practical developments in the fields of happiness economics, corporate wellbeing, happiness management and organisational communication. It also offers an opportunity for productive encounters, the promotion of collaborative projects and the encouragement of international networking. Below you will find papers related to: Economics of happiness, happiness management, organisational communication, welfare state economics, consumer happiness, leadership, social marketing, happiness management and SDGs, happiness management in human resource strategies, learning and competencies in happiness management, learning and competencies in social well-being, measurement and indicators of happiness and well-being and history of welfare economics.
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Lee, Jung Eun y Song-yi Youn. Luxury Marketing in Social Media: The Role of Social Distance in a Craftsmanship Video. Ames (Iowa): Iowa State University. Library, enero de 2019. http://dx.doi.org/10.31274/itaa.8841.

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Sixto García, José y María Salgueiro Santiso. Cómo cambia el marketing la imagen social de la cocaína. Revista Latina de Comunicación Social, 2009. http://dx.doi.org/10.4185/rlcs-64-2009-805-65-70.

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Lusardi, Annamaria, Punam Anand Keller y Adam Keller. New Ways to Make People Save: A Social Marketing Approach. Cambridge, MA: National Bureau of Economic Research, febrero de 2009. http://dx.doi.org/10.3386/w14715.

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Ambekar, Akshay. Factors Influencing the Success of a Social Media Marketing Campaign. Ames (Iowa): Iowa State University, enero de 2019. http://dx.doi.org/10.31274/cc-20240624-712.

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Chung, Te-Lin y Sonali Diddi. Marketing art museums using social networking services: An identity salience model. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-647.

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Rajagopal, Malvika. Social media marketing and the new normal for small retail businesses. Ames (Iowa): Iowa State University, enero de 2020. http://dx.doi.org/10.31274/cc-20240624-1300.

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Chattopadhyay, Ishita, John Townsend y Saumya RamaRao. Utilizing social marketing and social franchising models to expand access to the progesterone contraceptive vaginal ring. Population Council, 2015. http://dx.doi.org/10.31899/rh9.1022.

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