Tesis sobre el tema "Social-Digital networks"
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1
Kelly, Kristy. "Emergent Arguments: Digital Media and Social Argumentation". Thesis, University of Oregon, 2017. http://hdl.handle.net/1794/22285.
Resumen
This dissertation proposes a new framework for understanding how argumentation and rhetorical action unfold in digital space. While studies in the field of rhetorical theory often address new discursive practices in spaces like Twitter and Facebook, they do not always assess the ways that the platforms themselves can influence the forms and conventions of argumentation. Similarly, the field of new media studies has attended to the structural and technical components of digital platforms, but rarely views these details through a rhetorical lens. Thus, this dissertation combines the two disciplines by approaching its thesis from two angles. First, it employs major scholarly and theoretical work from the field of rhetorical studies to determine the ways in which digital rhetorical practices align with or differ from previous ones. Second, it combines new media scholarship with close readings of digital texts, in order to examine how argumentation functions across different media platforms. This interdisciplinary approach provides unique insight into the ways that media platforms and rhetorical practices coevolve.
The dissertation’s central term, “emergent arguments,” marks an epistemological shift away from the idea that an argument resides within a single text or narrative. Instead, arguments emerge from sustained and engaged interactions with digital communities, from explorations of hyperlinked trails of information, from patterns of images, words, and datasets. In digital space, knowledge is constructed communally, meaning that argumentation takes place in collaboration with a community. The project follows closely with the work of Aristotle and Perelman and Olbrechts-Tyteca, where argumentation is an inherently social act driven by cultural context and shared knowledge. The dissertation builds upon this premise by claiming that digital media make this sociality visible, traceable, and more dynamic than previous communicative platforms. It ultimately argues that in digital space, meaning itself is social, intertextual, and multimodal.
2
KOCERGINSKIS, TATIANA. "SOCIAL NETWORKS: THE COEXISTENCE OF DIFFERENT SOCIAL CLASSES IN THE SAME DIGITAL ENVIRONMENT". PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2012. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=20998@1.
Resumen
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROO trabalho visa levantar hipóteses sobre a convivência de diferentes classes sociais em um mesmo ambiente digital. Para isto o trabalho é divido em duas partes, sendo a primeira o referencial teórico, que busca ilustrar conceitos que serão utilizados no modelo. O estudo se inicia com um detalhamento de redes socias, mostrando sua evolução. Depois são aprofundados os seguintes construtos:a) reatância, que mostra que a perda de uma liberdade tem uma influência negativa para o consumidor; b) de demarketing, conceito que indica que algumas vezes é preciso expulsar o consumidor indesejado, para manter o desejado e por fim c) classes sociais, e a forma como as pessoas se relacionam. Após esta etapa foram realizadas entrevistas em profundidade com pessoas que utilizam redes sociais frequentemente, e que realizaram a migração do Orkut para o Facebook no período em que a baixa renda começou a utilizar a internet e as redes sociais. Ao resumir as idéias principais das entrevistas chegou-se à hipótese de que as pessoas das classes de renda mais altas têm dificuldade em conviver com outras de classes mais baixas, na mesma rede social. O sucesso das redes sociais, em especial o Facebook, estaria condicionado à sua capacidade de aprimorar as ferramentas de privacidade, criando diferentes redes sociais dentro da mesma rede social.
The work aims to raise hypotheses about the coexistence of different social classes in the same digital environment. The work is divided into two parts, the first part is the references, which illustrate concepts that are used in the model. This study begins with the explanation of social network, showing their evolution. Then, constructs are defined. They are: reactance, which shows that the loss of freedom has a negative influence for the consumer, demarketing which indicates that it is sometimes necessary to chose expel the consumer that you do not want, to maintain the desired one, and finally social classes, and how people relate. After this phase in-depth interviews were carried out with people who frequently use social networks, and that migrated from Orkut to Facebook in the period in which the poor began to use the internet and social networks, in special the Orkut. Once summarize the main ideas of the interviews the result was the hypothesis that people of higher classes have difficulty in beeing in the same social network of the one of the lower class. The success of social networks, especially Facebook, would be conditioned on its ability to enhance the privacy tools, creating different social networks in the same social network.
3
Campana, Giuseppe. "Professional development and social networks in digital content industry micro businesses". Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/71764/1/Giuseppe_Campana_Thesis.pdf.
Resumen
This study explores the professional development strategies of digital content professionals in Australian micro businesses. This thesis presents the argument that as these professionals are working in cutting edge creative fields where digital technology drives ongoing change, formal education experiences may be less important than for other professionals, and that specific types of online and face-to-face socially mediated informal learning strategies may be critical to currency. This thesis documents the findings of a broad survey of industry professionals' learning needs and development strategies, in conjunction with rich data from in-depth interviews and social network analyses.
4
Isah, Haruna. "Social Data Mining for Crime Intelligence: Contributions to Social Data Quality Assessment and Prediction Methods". Thesis, University of Bradford, 2017. http://hdl.handle.net/10454/16066.
Resumen
With the advancement of the Internet and related technologies, many traditional crimes have made the leap to digital environments. The successes of data mining in a wide variety of disciplines have given birth to crime analysis. Traditional crime analysis is mainly focused on understanding crime patterns, however, it is unsuitable for identifying and monitoring emerging crimes. The true nature of crime remains buried in unstructured content that represents the hidden story behind the data. User feedback leaves valuable traces that can be utilised to measure the quality of various aspects of products or services and can also be used to detect, infer, or predict crimes. Like any application of data mining, the data must be of a high quality standard in order to avoid erroneous conclusions. This thesis presents a methodology and practical experiments towards discovering whether (i) user feedback can be harnessed and processed for crime intelligence, (ii) criminal associations, structures, and roles can be inferred among entities involved in a crime, and (iii) methods and standards can be developed for measuring, predicting, and comparing the quality level of social data instances and samples. It contributes to the theory, design and development of a novel framework for crime intelligence and algorithm for the estimation of social data quality by innovatively adapting the methods of monitoring water contaminants. Several experiments were conducted and the results obtained revealed the significance of this study in mining social data for crime intelligence and in developing social data quality filters and decision support systems.
5
Oliva, Kristina. "Conceptualizing Social Wealth in the Digital Age: A Mixed Methods Approach". Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6736.
Resumen
As society continues to shift into the digital age, the relationship between social exchange and economic activity is becoming increasingly homogenous. The success of digital products are largely sustained upon the leverage of social relationships and the quasi-sharing of material items, services, and digital media. Emergence of the sharing and on-demand economies is evidence of the necessity to understand social exchange as a form of economic transaction. As such, this study attempts to conceptualize and define the concept of social wealth to understand the basis of an economic synthesis. In attempt to theoretically integrate the concept, a mixed methods design utilizing a grounded theory approach serves to set precedence for a future area of study. Data is collected through a series of focus groups before analysis through a linguistic processing program. The data reveals a proposed definition for social wealth in addition to a proposed series of socioeconomic models of how social wealth is produced, accumulated, and transferred.
6
Contreras, Bellido Christian Andres, Salazar José Miguel Cordova, Montoya Valeria Beatriz Espinoza y Ferrer Rubi Ellen Hernandez. "Proyecto Digital Boost". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651778.
Resumen
El presente proyecto es una agencia de Marketing Digital para la red social Facebook, dirigida a ofrecer servicios a empresas Mype en Perú, dedicadas principalmente a la comercialización de productos y/o servicios, que tuvieran presupuestos bajos para invertir en un canal digital. La elección de mercado objetivo se obtuvo mediante una investigación de las necesidades de los actuales empresarios del país. Las empresas, en su mayoría, están bajo el régimen Mype, y se vio reflejado en las entrevistas, ya que el 100% de estos pertenecían a este régimen. Además, se rescataron datos importantes, como el reconocimiento de la importancia del Marketing Digital para los empresarios. Hablaron también sobre la necesidad de contar con servicios de diseñadores gráficos y community managers que trabajaran con una estrategia que brindara resultados, por último, esperaban no tener que gastar presupuestos excesivos, ya que esto significaría realizar fuertes sumas de dinero que no disponían. Se encontró una problemática de no encontrar profesionales encargados de implementar una estrategia digital a un precio accesible.
Para la implementación de este proyecto se realizó un análisis del entorno, empezando por estudios del sector: la competencia, los consumidores, los proveedores del servicio y más factores externos que impactaban directa e indirectamente en las empresas de esta industria. Asimismo, para completar la investigación y viabilidad del negocio, se realizaron planes y presupuestos. Entre estos planes se encuentra el Plan de Operaciones, el Plan de Marketing, el Plan de Responsabilidad Social Empresarial, el Plan Estratégico y, por último, el Plan Financiero. Digital Boost ha demostrado su viabilidad mediante cifras, el primer año se obtendrá una utilidad neta de 8,345.46 soles, el segundo año será de 6,353.70 soles y 83,248.21 soles para el tercer año.This project is a Digital Marketing agency focused on Facebook, aimed to offer services to Mype companies in Peru, mainly dedicated to the commercialization of products and services, companies that can afford low budgets to invest in a digital channel. The choice of the target market was made through an investigation of the needs of current businessmen in the country. The companies, for the most part, are under the Mype regime, and it was reflected in the interviews, since 100% of these belonged to this regime. In addition, important data was rescued, such as the recognition of the importance of Digital Marketing for entrepreneurs. They also talked about the need of having graphic designer services and community managers that would work with a strategy that provides real results, finally, they hoped they would not have to spend excessive budgets, since this means carrying out large sums of money that they cannot afford. There was a problem of not finding professionals responsible for implementing a digital strategy at an affordable price in the market. For the implementation of this project, an analysis of the environment was carried out, starting with studies of the sector: competition, consumers, service providers and more external factors that directly and indirectly impact on companies in this industry. Also, to complete the investigation and viability of the business, plans and budgets were made. These plans included the Operations Plan, the Marketing Plan, the Corporate Social Responsibility Plan, the Strategic Plan and, finally, the Financial Plan. Digital Boost has detected its viability through numbers, the first year the project earns a net profit of 8,345.46 soles, the second year will be 6,353.70 soles and 83,248.21 soles for the third year.
Trabajo de investigación
7
Zhang, Danjing. "Sharism and social awareness of the Chinese One Child Generation: Urban youth and digital networks". Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/91215/4/Danjing_Zhang_Thesis.pdf.
Resumen
This thesis is a study of Chinese One Child Generation's digital and social sharing. It examines urban youth grassroots communities, including an urban farmers' community and volunteers in educational camps. These case studies explain the emergence of 'sharism' in reaction to the growing risks in China, such as food safety and environmental degradation emanating from China's rapid economic development, and growing urbanism, globalisation, and consumerism. The new forms of 'sharism' are linked to guanxi (social relations) and connected youth communities, which are made possible by increasing accessibility to digital and networked technologies.
8
Guo, Geyang. "Information exchange using digital collaboration technology : five cases of the social networks in approvals". Thesis, University of Reading, 2016. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701640.
Resumen
Recent substantial empirical studies adopt the network approach to understand digital technology enabled management of construction projects. The majority of these studies are based on surveys, and focus on complex inter-organisational relationships (relationships between different disciplines) and knowledge-transfer on mega projects. The approvals are one of the major information-based activities, which is argued in literature as essential to construction project enabled through digital collaboration technologies. But limited research articulates inter-personal information exchanges on a daily basis for approvals enabled in the digital collaboration technology. In a setting of interdisciplinary large infrastructure projects, this research employs network approach to examine the project performance in exchanging information for approvals between owner operator and supply chain in infrastructure projects enabled through digital collaboration technology.
9
LIOSI, MARIANNA. "Social Networks as Digital Archives: Videos of the Tunisian Revolution Post-January 14, 2011". Doctoral thesis, Università degli studi di Ferrara, 2020. http://hdl.handle.net/11392/2488138.
Resumen
Questa tesi offre un approfondimento sul ruolo svolto dai social networks, in particolare YouTube e Facebook, in quanto archivi digitali, attraverso l’osservazione del caso empirico dei video vernacolari girati e diffusi durante la fase dei ventinove giorni della rivoluzione tunisina, nel periodo successivo al 14 gennaio 2011. Nel quadro critico della natura commerciale dei social network, esploro le questioni della conservazione e della trasmissione nel tempo di queste testimonianze visive online e offline. A questo proposito, individuo lo spettatore come agente di trasformazione nei video proposti, il quale, utilizzando lo strumento del montaggio cinematografico come modus operandi, può creare nuove narrazioni a partire dai materiali audiovisivi in questione.
I risultati della mia ricerca suggeriscono che, laddove la circolazione dei filmati online diminuisce dopo il 14 gennaio 2011, YouTube sembra proporsi come un archivio time-based che può essere utilizzato retrospettivamente dagli utenti/spettatori per recuperare nel tempo i video amatoriali online, e ricombinarli. Questo, grazie specialmente alle caratteristiche infrastrutturali di YouTube, come la ricercabilità e l'iperaccessibilità dei contenuti. Lo spettatore emerge, dunque, come il soggetto in grado di utilizzare i social media come archivi, forzando il funzionamento dell'algoritmo. Inoltre, partendo dai contenuti dei social networks, gli spettatori producono altre forme di archivio online e offline, che veicolano la diffusione dei video nel tempo, ma che al contempo, possono creare gerarchie tra oggetti digitali della stessa natura. Post-14 gennaio 2011, i video si affermano, inoltre, come modelli estetici consolidati di attendibilità. Essi costituiscono, però, anche un'eredità visuale da cui emanciparsi per generare nuove rappresentazioni in grado di raccontare un paese in transizione come la Tunisia. In alternativa, tali materiali audiovisivi vengono attualizzati in altre narrative, che fanno luce sulle attuali controverse questioni politiche e sociali dello stato nordafricano.
A questo proposito, la memoria individuale dei video è uno degli ambiti osservati, da cui possono generarsi nuove storie. Oltre ai momenti specifici della fase dei ventinove giorni di rivoluzione che i soggetti intervistati e i partecipanti del focus group ricordano, dalle memorie emerge la percezione di un antagonismo tra le esperienze digitali e quelle fisicamente mediate. Infatti, l'insieme dei fenomeni emotivi legati al processo della memoria mostra dei rapporti individuali controversi con i video della rivoluzione, nel presente. I ricordi emersi mostrano anche il peso ambivalente che tali audiovisivi, in quanto oggetti di memoria connettiva, hanno nella creazione della memoria individuale e collettiva.
Il mio materiale illustra, attraverso contraddizioni e limiti, la rilevanza dei social networks come archivi della rivoluzione tunisina, post 14 gennaio 2011. Questo, nonostante la natura commerciale di tali piattaforme. La tesi sottolinea, inoltre, anche il ruolo fondamentale degli spettatori all'interno del processo di archiviazione. Essi sono i soggetti che, in ultima analisi, rendono possibile nel tempo la conservazione dei video attraverso la memoria, la creazione di ulteriori modi di raccontare, e nuove narrazioni relative alla fase dei ventinove giorni della rivoluzione tunisina.This dissertation offers an overview on the role played by social networks, especially YouTube and Facebook, as digital archives. The focus of my research is on the empirical case study of the vernacular videos shot and circulated during the twenty-nine-day phase of the Tunisian revolution, in the post-January 14, 2011 period. I explore questions of the preservation and transmission of these visual testimonies over time in virtual and offline domains within a critical framework of the commercial and highly-capitalistic nature of social networks. In this respect, I point at the spectator as an agent of transformation in the proposed videos by using the tool of cinematic montage as a modus operandi to create new narratives out of the clips. The findings suggest that, whereas the circulation of footage online decreases in post- January 14, 2011, YouTube turns into a time-based archive that can be used retrospectively by users/spectators to retrieve vernacular videos and recombine them, thanks to infrastructural features, such as searchability and the hyperaccessibility of contents. The spectator emerges as the character who performs social media as archives by forcing the functioning of the algorithm. Spectators create other forms of repositories online and offline, which diffuse the clips, while they create hierarchies among digital objects of the same nature. The clips turn into established aesthetic models of trustworthiness. They constitute a legacy from which to liberate in order to create new representations for a country in transition. Alternatively, they enter fictional narratives that shed light on current controversial political and social issues in the country. The exploration of individual memory also produces a set of narratives. Aside from specific scenes, the interviewed subjects and participants of the focus group perceive an antagonism between digital and physically mediated experiences. Indeed, the whole set of emotional phenomena related to the process of recollection shows this controversial relationship with the clips of the revolution in the present time. These recollections also show the ambivalent weight that the so-called connective memory objects have in the creation of individual and collective memory. My material illustrates, through contradictions and limits, the relevance of social networks as repositories of the Tunisian revolution, post-January 14, 2011. This is despite the commercial nature of these internet products. My material also stresses the role of the spectator within the process of archiving as the character that, ultimately over time, makes preservation possible by means of memory and the creation of additional narratives and storytelling of the twenty-nine-day phase of the revolution.
10
Vasquez, Enciso Maricielo. "El Social Commerce como factor subyacente en la Intención de Compra de smartphones en Millennials pertenecientes al nivel socioeconómico B de Lima Metropolitana". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652681.
Resumen
La finalidad de este trabajo de investigación es descubrir la relación del Social Commerce con la Intención de Compra de smartphones, tanto de gama media alta y alta, aplicado en jóvenes Millennials. Esta investigación brindará una visión detallada de los componentes o constructos del Social Commerce en el ámbito de la categoría de smartphones y así descubrir el impacto que realmente poseen las redes sociales entre los usuarios consumidores.
A su vez, esta investigación ofrece la contextualización de la dinámica digital en redes sociales durante las etapas de Intención de Compra, lo cual es muy rico para que a partir de esto las marcas de smartphones tomen decisiones importantes y certeras al momento de establecer campañas con un ecosistema digital potente. Esto permitirá no solo inducir a la compra sino también identificar los mejores momentos o situaciones para crear lazos y prosumidores positivos para la marca.The purpose of this research work is to discover the relationship of Social Commerce with the Purchase Intent of smartphones, both upper-middle and high-end, applied to young Millennials. This research will provide a detailed view of the components or constructs of Social Commerce in the field of the smartphone category and thus discover the impact that social networks really have among consumer users. At the same time, this research offers the contextualization of the digital dynamics in social networks during the stages of Purchase Intent, which is very rich so that from this the smartphone brands make important and accurate decisions when establishing campaigns with a powerful digital ecosystem. This will allow not only to induce the purchase but also to identify the best moments or situations to create positive ties and prosumers for the brand.
Trabajo de investigación
11
Giermindl, Lisa [Verfasser], Marina [Akademischer Betreuer] Fiedler y Rodrigo [Akademischer Betreuer] Isidor. "Lost in Digital Transformation? The role of Enterprise Social Networks in facilitating digital collaboration / Lisa Giermindl ; Marina Fiedler, Rodrigo Isidor". Passau : Universität Passau, 2019. http://d-nb.info/1186371099/34.
12
Palekar, Shailesh S. "News consumption in the digital age: Exploring the role and impact of social broadcasting networks". Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/95788/1/Shailesh_Palekar_Thesis.pdf.
Resumen
This doctoral dissertation builds a conceptual theory-guided explanation of the dichotomous role of Social Broadcasting Networks such as Facebook and Twitter that benefit as well as pose a threat to traditional news firms. By empirically evidencing the news consumption of individuals, it shows how the influence of these networks and the influence in the networks impact two prime news consumption behaviors viz. switching and continuance. It explains the entanglement of technology and social activity and leads towards conceptualizing the unique phenomenon of 'Competing-Complementarity.'
13
Martínez, Javier Rodriguez-Borlado. "A study of emerging opportunities for digital print production of user-generated content /". Online version of thesis, 2008. http://hdl.handle.net/1850/7745.
14
Glassford, Sarah R. "Recruitment at Bowling Green State University: The Role of Social and Digital Media". Bowling Green State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1288225682.
15
Papadimitriou, Aristea. "The Future of Communication: Artificial Intelligence and Social Networks". Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21886.
Resumen
The rapid evolution of technology and social media has brought significant changes to human communication. Since the efficiency of social networks depends mainly on the processing of their huge amount of collected data, they are all in search not only of the latest artificial intelligence but also of the creation of more evolved one. Advertising, digital marketing and customer service of social media is in the first line for this demand, yet the rapid progress in the AI field constantly change the ways of communication and the ramifications of this change are more than modern society can absorb and reflect on. This paper focuses on the latest innovations of AI in the social networks and the impact of AI on society and personhood.
16
Hinojosa, Cristelia. "Organizational Information Dissemination Within Collaborative Networks Using Digital Communication Tools". NSUWorks, 2017. http://nsuworks.nova.edu/gscis_etd/996.
Resumen
While knowledge is one of an organization’s greatest assets, it remains a challenge to facilitate knowledge transfer between people within an organization. Social influence has been studied in its role of facilitating information diffusion, which is necessary for knowledge transfer to occur. Among this research, tie strength, a quantifiable characteristic of a social network that determines the link between two nodes, has been measured to determine the impact of social influence on knowledge transfer and information dissemination within a social network. Current research that explores the impact of social influence on information diffusion has been conducted within public social networks due to the availability of data that can be gathered from public social online network systems, such as Facebook. With the emergence of collaboration technologies that exist in online social network tools being utilized within organizations, there is an opportunity to digitally collect information regarding information dissemination within a collaborative network. This study captured data from an online social network, specifically a unified communication tool, being used within a collaborative social network at a mid-sized South Central corporation. A content analysis of Lync messages for 1,749 connections was performed to quantitatively measure the influence of tie strength on information dissemination within a collaborative social network. The results demonstrated that tie strength had a significant impact on information dissemination using a collaborative system. Multivariate analysis of variance showed that tie strength had the largest impact on information dissemination using the instant messaging modality of a collaboration system.
17
Macedo, Thiarlei Machado. "Métricas de marketing digital e sua aplicação na gestão das ações de marketing das organizações : estudo de casos múltiplos". reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2014. http://hdl.handle.net/10183/101499.
Resumen
Com o advento da internet o marketing e sua mensuração sofreram grandes transformações. O marketing digital permite uma interação com a audiência de uma forma que no passado não era possível ou imaginável. Com as tecnologias atuais é possível rastrear detalhadamente a experiência do usuário com a mídia, a marca e o conteúdo. As métricas de marketing digital possibilitam uma avaliação em tempo real de cada uma das ações realizadas nas múltiplas mídias digitais disponíveis, possibilitando entender amplamente o comportamento de cada usuário, sejam nas redes sociais ou outros tipos de plataformas. A presente dissertação apresenta um levantamento das métricas de marketing digital disponíveis na literatura, enumerando e abordando 99 delas, identificando quais destas estão sendo utilizadas pelas empresas e o como as mesmas estão fazendo uso dos resultados das métricas. Como meio de atingir o objetivo foi utilizado o método de estudo de casos múltiplos em quatro empresas brasileiras, sendo elas: uma indústria de móveis corporativos, uma faculdade particular, uma rede de lojas de varejo e um shopping center. Essas empresas foram selecionadas buscando uma máxima variação, por terem atuação em mercados diferentes, tamanhos diferentes e níveis de maturidade com uso de métricas de marketing digital também diferentes. Os estudos de caso foram conduzidos através de observação direta nas empresas, análise de documentações e entrevistas semiestruturadas. Como contribuição, esta pesquisa busca complementar o conhecimento sobre métricas de marketing digital, que é um tema recente. Assim como, apresentar de que forma as empresas da amostra estão, efetivamente, utilizando as métricas de marketing digital, bem como, seus resultados na gestão das suas ações de marketing. Foi identificada uma baixa utilização das informações das métricas de marketing digital pelos executivos.With the creation of the internet, marketing and its measurement had great changes. The digital marketing allows an interaction with the audience in a way that in the past was not possible or imaginable. With current technologies, is possible to trace in detail the user experience with the media, brand and content. Digital Marketing Metrics allow a real-time evaluation of each action performed on multiple digital media, enabling widely understand the behavior of each user, whether in social networks or other platforms. This dissertation makes an inventory of digital marketing metrics available in the literature, listing and discussing 99 of them, identifying which of these are being used by companies and how they are making use of the results of these metrics. As a way to reach the objective we used the method of multiple case study in four Brazilian companies, one industry corporate furniture, a private college, a retail stores network and a mall. These companies were selected looking a maximum variation, because they operates in different markets, have different sizes and have different maturity levels of metrics use in digital marketing. These case studies were conducted through direct observation in the companies, documentation analysis and semistructured interviews. As contribution of this research tried complement the knowledge about digital marketing metrics, which is a recent topic. As well as to show how the sample companies are effectively using digital marketing metrics and their results on its marketing actions management. Where was identified a low executive utilization of digital marketing metrics information.
18
Gomez, Corrochano Daniel. "Social Networks and the flow of people : The effects of computer-mediated communication on mobility of young people from a rural area in Spain". Thesis, Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-13833.
Resumen
This research examines how social networking fosters the mobility of young people in a rural Spain. Generally, rural areas have been overlooked in the discourse on Globalization and Network Society, which is the foundation of the concept of “linked city”. Although many scholars have highlighted the direct link between the increase in the modes of communication of people and the increase of any kind of interaction, face-to-face included, it is necessary to stress that most of these studies are conducted in urban context where a certain grade of efficient transport exists. This study provides an approach to the impact of mediated communication on the lives of people in villages. Based on the concept of Digital Natives this study addresses the Social Network use of young people in a determined rural area in Spain and its correlation with the aim of mobility of the respondents. The results bring to light a certain degree of correlation between the increase of interaction via the Internet and the wish of mobility. Besides, this study uncovers a transportation shortage among locations in this rural area that forces young people to reduce the face-to-face interactions around specific nodes (e.g. High School or a near big city). Finally this study stresses the need for improvement of the transportation networks in terms of cost, flexibility, functionality and reach among rural population in order to avoid a cultural, economic and social backwardness in comparison to urban environments.
19
Salas, Mendoza Gabriel Omar. "Promoción online para calzado deportivo en Instagram y Facebook con relación a la intención de compra en las tiendas físicas de marcas deportivas en hombres de 25 a 35 años del NSE A/B de Lima Metropolitana". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652098.
Resumen
El siguiente trabajo se ha realizado con la finalidad de conocer el impacto que generan las estrategias de promoción digital, en la intención de compra de calzado deportivo por parte de los hombres entre 25 y 35 años de edad, dentro de las tiendas físicas de las marcas deportivas.
Las distintas marcas de calzado deportivo suelen utilizar una serie de estrategias digitales, con diferentes propósitos. Hay estrategias de fidelización, otras encargadas de la exposición de marca y sobre todo, las que se encargan de generar ventas, a través de una persuasión hacia la intención de compra del consumidor. En el presente trabajo, se analizaron las estrategias digitales más utilizadas por las marcas deportivas en el mundo y sobre todo en el Perú, para poder encontrar respuestas acerca del impacto que generan en los consumidores peruanos y como estos reaccionan ante ellas.
Asímismo, para poder encontrar respuestas a los objetivos e hipótesis planteadas, el tipo de investigación será correlacional, ya que se va a identificar la relación que existe entre las variables establecidas. Así pues, se utilizarán los métodos cuantitativo y cualitativo, los cuales se basarán en realizar encuestas a los consumidores y entrevistas a profundidad a expertos con el objetivo de conocer a profundidad el punto de vista de cada uno de ellos. De este modo, se podrán comprobar las hipótesis planteadas previamente. Finalmente, se conocerá la influencia que tienen las promociones digitales, en los consumidores de calzado deportivo.The present work has been carried out with the purpose of knowing the impact that digital promotion strategies generate, in the intention of buying sports shoes by men between 25 and 35 years of age, within the physical stores of the brands sports. Different brands of sports shoes often use a series of digital strategies, with different purposes. There are loyalty strategies, others responsible for brand exposure and above all, those that are responsible for generating sales, through a persuasion towards the consumer's intention to buy. In this paper, the most used digital strategies by sports brands in the world and especially in Peru were analyzed, in order to find answers about the impact they generate on Peruvian consumers and how they react to them. Likewise, in order to find answers to the objectives and hypotheses proposed, the type of research will be correlational, since the relationship between the established variables will be identified. Thus, quantitative and qualitative methods will be used, which will be based on conducting consumer surveys and in-depth interviews with experts with the objective of knowing in depth the point of view of each of them. In this way, the hypotheses previously raised can be checked. Finally, the influence of digital promotions on consumers of sports shoes will be known.
Trabajo de investigación
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Hußenöder, Felix Sebastian [Verfasser], Heinrich Akademischer Betreuer] Best y Stefanie [Akademischer Betreuer] [Hiß. "Social capital sites : understanding digital networks from a resource perspective / Felix Sebastian Hußenöder. Gutachter: Heinrich Best ; Stefanie Hiß". Jena : Thüringer Universitäts- und Landesbibliothek Jena, 2015. http://nbn-resolving.de/urn:nbn:de:gbv:27-20150113-081656-3.
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Hußenöder, Felix Sebastian [Verfasser], Heinrich [Akademischer Betreuer] Best y Stefanie [Akademischer Betreuer] Hiß. "Social capital sites : understanding digital networks from a resource perspective / Felix Sebastian Hußenöder. Gutachter: Heinrich Best ; Stefanie Hiß". Jena : Thüringer Universitäts- und Landesbibliothek Jena, 2015. http://d-nb.info/1065233604/34.
22
Tanchiva, Segura Maykie David. "Acciones de promoción digital en relación a la intención de compra de moda en mujeres de 20 a 35 años de Lima Metropolitana". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651923.
Resumen
El siguiente caso se introduce en las acciones promoción digital, permitiendo ver más de cerca el rol de esta herramienta de E-Commerce como una de las nuevas formas de hacer marketing contemporáneo. El enfoque de esta investigación hace hincapié en la comunicación y el alcance digital que dinamiza la estrategia de las empresas de moda. Asimismo, la relación en la intención de compra del consumidor, quien es más difícil de captar su atención debido a la saturación en los medios de comunicación, con la promoción digital. El tipo de investigación tiene un alcance correlacional donde se busca cuantificar la relación entre conceptos o variables. De acuerdo al tema de investigación, el público objetivo son mujeres de entre 20 a 35 años de Lima metropolitana en el NSE A y B. De esta manera, se aplicaron entrevistas a usuarios y expertos en la categoría de moda; además, grupos focales en el estudio cualitativo. Finalmente, se demuestra que existe relación entre la variable alcance de la promoción digital y la intención de compra. Por otra parte, en cuanto a la comunicación digital y la intención de compra de las consumidoras, se obtuvo que no hay una correlación lineal; es decir, no hay una relación clara entre ambas variables.The following case is introduced in the digital promotion actions, allowing to see more closely the role of this E-commerce tool as one of the new ways of doing contemporary marketing. The focus of this research emphasizes the communication and digital reach that energizes the strategy of fashion companies. Also, the relationship in the purchase intention of the consumer, who is more difficult to capture their attention due to saturation in the media, with digital promotion. The type of research has a correlational scope where it is sought to quantify the relationship between concepts or variables. According to the research topic, the target audience are women between 20 and 35 years old from metropolitan Lima in the NSE A and B. In this way, interviews with users and experts in the fashion category were applied; In addition, focus groups in the qualitative study. Finally, it is shown that there is a relationship between the variable scope of the digital promotion and the purchase intention. On the other hand, in terms of digital communication and consumer purchase intent, it was obtained that there is no linear correlation; that is, there is no clear relationship between both variables.
Trabajo de investigación
23
Notley, Tanya M. "The role of online networks in supporting young people's digital inclusion and the implications for Australian government policies". Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/19097/2/Tanya_Notley_Citation.pdf.
Resumen
This study examines young people’s internet access and use in nine locations in Queensland, Australia. The primary aim of the research is to assess if internet use supports young people’s social inclusion: that is, if internet use supports young people to participate in society in ways they have most reason to value.
The research findings demonstrate that the digital divide in Queensland – the gap between citizens with and without access to ICTs – continues to inhibit young people’s ability to participate online. This divide is embedded within historic, economic, social and cultural inequalities. To address this, this study proposes that a digital inclusion framework, founded on the concept of social inclusion, offers the Australian federal and state governments an opportunity to extend digital divide policies so that they connect with and complement broader social policy goals.
The research outcomes also illustrate that creative uses of online networks provide a powerful means through which young people can participate in a networked society. While young people’s access to a range of ICTs impacts on their ability to use online networks, gradations of use, social networks and informal learning contexts frequently act as mediators to support effective internet use. This study contends that by understanding the social benefits of young people’s online network use and the role that mediators play in different environments, we can move towards a policy framework that supports equitable opportunities for young people’s digital inclusion.
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Notley, Tanya M. "The role of online networks in supporting young people's digital inclusion and the implications for Australian government policies". Queensland University of Technology, 2008. http://eprints.qut.edu.au/19097/.
Resumen
This study examines young people’s internet access and use in nine locations in Queensland, Australia. The primary aim of the research is to assess if internet use supports young people’s social inclusion: that is, if internet use supports young people to participate in society in ways they have most reason to value.
The research findings demonstrate that the digital divide in Queensland – the gap between citizens with and without access to ICTs – continues to inhibit young people’s ability to participate online. This divide is embedded within historic, economic, social and cultural inequalities. To address this, this study proposes that a digital inclusion framework, founded on the concept of social inclusion, offers the Australian federal and state governments an opportunity to extend digital divide policies so that they connect with and complement broader social policy goals.
The research outcomes also illustrate that creative uses of online networks provide a powerful means through which young people can participate in a networked society. While young people’s access to a range of ICTs impacts on their ability to use online networks, gradations of use, social networks and informal learning contexts frequently act as mediators to support effective internet use. This study contends that by understanding the social benefits of young people’s online network use and the role that mediators play in different environments, we can move towards a policy framework that supports equitable opportunities for young people’s digital inclusion.
25
Riley, Will. "We the undersigned". Thesis, Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/28102.
Resumen
Thesis (M. S.)--Literature, Communication, and Culture, Georgia Institute of Technology, 2009.Committee Chair: DiSalvo, Carl; Committee Member: Bogost, Ian; Committee Member: Klein, Hans; Committee Member: Murray, Janet; Committee Member: Pearce, Celia
26
Fritsch, Tobias [Verfasser] y Carola [Akademischer Betreuer] Iller. "Social Networks im Zeitalter des demographischen Wandels: Senioren als „Digital Immigrants“ in virtuellen Umgebungen / Tobias Fritsch ; Betreuer: Carola Iller". Heidelberg : Universitätsbibliothek Heidelberg, 2015. http://d-nb.info/1180613759/34.
27
Silva, Daniel Bonfim da. "Redes sociais virtuais: um estudo da formação, comunicação e ação social". Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/16/16134/tde-05122011-111900/.
Resumen
As redes sociais virtuais são um meio de comunicação que se diferencia da mídia tradicional por uma razão fundamental: a distribuição entre os usuários da capacidade de comunicar. O usuário dessas redes não se limita à posição de espectador, pois ele pode ser também autor, produtor e promotor de textos ou outros materiais. Cai, portanto, o modelo top-down unidirecional, e ganha espaço uma comunicação bidirecional (entre usuários) e difusa, o que representa a transição de uma topologia de árvore para outra, oposta, de rizoma. O objetivo deste trabalho é compreender a comunicação nas redes sociais virtuais, o que será feito analisando-as externa e internamente. Visa-se a formar, dessa maneira, um construto sobre essas redes quanto à sua técnica e seus usuários, sua forma e suas identidades, o que delas irradia e nelas se desenvolve, e, assim, precisar as características fundamentais da comunicação nesses espaços.Virtual social networks are a means of communication that differs from traditional media due to one fundamental reason: the power to communicate is distributed among their users. In these networks, the user is not merely the spectator, but also the author, the producer, and the promoter of texts or other materials. Therefore, these networks put aside the unidirectional top-down model, giving ground to the emergence of a bidirectional and diffuse communication, which represents a topological transition from tree to rhizome. This research looks for understanding the communication in virtual social networks by analyzing them internally and externally. It seeks building a construct on these networks\' technique and users, their shape and identities, what irradiates from them and what grows in them, thus allowing the understanding of the fundamental communication characteristics in these spaces.
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Barreira, Daniela Edite Torres. "As estratégias digitais : os casos das startup". Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14801.
Resumen
Mestrado em MarketingO contexto atual tem sido marcado pela adoção de novas tecnologias que têm alterado não só o processo de comunicação das empresas com o público, como também a interação entre consumidores e empresas. As redes sociais, as App’s, os conteúdos interativos e as análises do Marketing Digital são hoje essenciais para que os negócios alcancem o consumidor e os resultados pretendidos. Neste sentido, o presente estudo tem como interesse investigar quais as estratégias de marketing digital das startups portuguesas. Para tal,foram realizadas entrevistas a quinze startups de diversos setores de atuação. A metodologia utilizada foi a qualitativa e o propósito é exploratório, pois pretende-se investigar até que ponto têm estas empresas explorado as ferramentas digitais existentes. Assim, foi criado um guião de entrevista que se divide em quatro dimensões: a aplicação do Marketing Digital, a presença digital, a alocação dos recursos na área digital e a perceção geral acerca da evolução e tendências do Marketing Digital. Os resultados permitiram observar que a grande maioria das startups entrevistadas reconhece a importância do Marketing Digital, estando presente no mundo digital, maioritariamente através das redes sociais, de forma a dar-se a conhecer, sem grandes investimentos. Verificou-se ainda que mais de metade destas empresas utiliza métricas de comunicação e realiza um planeamento das ferramentas de Marketing Digital. Não obstante dos resultados obtidos, a generalização das conclusões poderá estar limitada dado o reduzido número de startups analisadas, bem como a zona geográfica, os cargos dos entrevistados e os setores de atividade das empresas estudas.
The current context has been marked by the adoption of new technologies wish has altered not only the communication process of the companies with the public, but also the interaction between consumers and companies. Social networks, App, interactive contents and the analysis of digital marketing are essential today for businesses to achieve consumers and the wanted results. In this context, the present study has as main interest to investigate what the startup companies are doing to follow this evolution, since they have in their favor tools that do not require almost none investment and that can facilitate the increase the profits. This study was conducted by fifteen startups interviews with different areas of activity. The methodology used was the qualitative and the purpose is exploratory, since the intention is to investigate the extent to which these companies have exploited the digital tools. Thus, was create an interview script that is divided into four dimensions, the application of digital marketing, digital presence, investment in the digital area and the perception about digital marketing trends. The results showed that most of the startups recognize the importance of Digital Marketing having presence in the digital world through social networks, in order to obtain data about their target, without major investments. Another aspect to take into account is the fact that more than half of these companies use communication metrics. The presented results may limit the generalization of the conclusion since the study presents limitations such as the reduced number of startups studied.
info:eu-repo/semantics/publishedVersion
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Quintana, Macchiavello Antonella. "Las estrategias digitales, a través de redes sociales, con relación al posicionamiento de marca en tiendas de alimentos orgánicos ubicadas en la zona 7 de Lima Metropolitana en hombres y mujeres de 28 a 33 años del NSE A durante el año 2018". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652097.
Resumen
En la presente investigación se analizan las estrategias digitales en redes sociales de las tiendas orgánicas con la finalidad de descubrir la consecuencia actual y, en base a eso, se realizan estudios cualitativos y cuantitativos para descubrir si es que el uso constante y estratégico de estas son efectivas para posicionar la marca en el mercado. Según la investigación, el posicionamiento de la marca se ve reforzado. Sin embargo, debe ir acompañado de un desarrollo a nivel marca, no solo a través de redes sociales.In this research, I analyze the digital strategies in social networks of organic stores in order to discover the current consequence and, based on that, qualitative and quantitative studies are carried out to discover if the constant and strategic use of these are effective to position the brand in the market. According to the investigation, the positioning of the brand is reinforced. However, it must be accompanied by a brand-level development, not only through social networks.
Trabajo de investigación
30
Gomes, Maurília de Souza. "Ativismo social digital: a inserção dos movimentos sociais de Manaus nas redes on-line". Universidade Federal do Amazonas, 2012. http://tede.ufam.edu.br/handle/tede/3698.
Resumen
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This work aims at discussing the insertion of the digital technologies in the present times, with focus on the social mobilization strategies in the virtual scenery. It also encompasses discussion on the possible political, economic and cultural changes stemming from this process of insertion. Firstly, the notion of democracy and its basis for the building up of a democratic society are discussed. Next, some fundamental aspects relating to the concept of social movements are highlighted in order to allow comprehension about social movements in Brazil at present. Narrowing down the work, the way the social movements have used online social networks in Manaus are scrutinized. Based on exploratory research, two social organizations were chosen to be analyzed as for their use of the Internet: SINTEAM, the syndicate of the workers in education in the Amazonas State and Associação Difusão Amazonas, a collective action social organization. The results show that the two sampled organizations think the use of social networks differently. While the former is clearly representative of the traditional social movements, which have struggling to adapt to the new online reality, the latter is part of a new model of social organization , which have the Internet as a starting point around which all the actions are planned and put into practice. The analysis leads to a broader conclusion that the social subjects of our time have to rethink their working model, namely the communicative model, due to the changes in the scenery from an offline to an online society
Este trabalho discute a inserção das tecnologias digitais na sociedade contemporânea, problematizando sobre as táticas de mobilização a partir do ambiente virtual e, sobretudo, as possíveis transformações políticas, econômicas e culturais decorrentes deste processo. Discute a noção de democracia e as bases para construção de uma sociedade democrática. Destaca alguns aspectos relevantes para a compreensão do conceito de movimentos sociais e apresenta um panorama atual dos movimentos sociais no Brasil. Este estudo teve como o objetivo principal analisar a forma como os movimentos sociais de Manaus estão utilizando as redes sociais on-line em suas estratégias de comunicação. Baseando-se na pesquisa exploratória, foram selecionadas, como objeto de estudo, duas organizações sociais que utilizam essas redes: o Sindicato dos Trabalhadores em Educação do Estado do Amazonas e a Associação Difusão Amazonas. Os resultados revelaram duas realidades distintas: a primeira representa os movimentos sociais tradicionais que têm enfrentado inúmeras dificuldades de atuar na sociedade contemporânea, que exige, cada vez mais, a reformulação de suas práticas de atuação, sobretudo no que diz respeito aos processos comunicativos; a segunda faz parte de um novo modelo de movimento que tem o uso das Tecnologias da Informação e da Comunicação como marca principal de sua atuação, seja nos processos comunicativos ou organizacionais
31
Pochet, Gilberto Flores. "Analysis of online virtual environments using Data Mining and social networks". reponame:Repositório Institucional da UFABC, 2015.
32
Razac, Rizma. "Impacto dos influenciadores digitais na intenção de compra de produtos e serviços nas redes sociais". Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/17496.
Resumen
Mestrado em MarketingA crescente evolução das Redes Sociais, levou a que estas se tornassem num potencial meio de comunicação, fazendo com que as empresas abandonassem o marketing tradicional e apostassem no marketing digital. Como resultado, com a emergência de recentes plataformas, os consumidores tornaram-se mais recetivos ao conteúdo divulgado nas diferentes redes sociais pelos influenciadores digitais - pessoas influentes que transmitem as suas opiniões, ideias, experiências e recomendações, de forma mais pessoal, verdadeira e interativa. Por outro lado, existem os utilizadores que procuram informação sobre vários temas do seu interesse, inclusive quando estão prestes a realizar uma compra. Desta forma, as marcas estão a mentalizar-se da importância dos meios digitais, especificamente das Redes Sociais, investindo em comunicação e publicidade em parceria com influenciadores digitais. Com este estudo, pretende-se compreender se a promoção de produtos e serviços feita pelos influenciadores digitais nas redes sociais, tem impacto positivo na intenção de compra. A pesquisa foi conduzida através de uma abordagem quantitativa e amostragem por conveniência de bola de neve, e foi guiado por um questionário com uma amostra total válida de 124 inquiridos. Concluiu-se através dos dados recolhidos nesta investigação, que a aceitação das informações e uma atitude favorável por parte dos consumidores, relativamente à comunicação sobre produtos e serviços nas redes sociais deve ser baseada num carácter credível e com qualidade do argumento por parte do influenciador. Esta atitude positiva em relação a aceitação das informações tem repercussões favoráveis na intenção de compra.
The growing evolution of Social Networks led to a great tool of communication, allowing companies to abandon traditional marketing and bet on digital marketing. Consequently, with the appearance of new platforms, consumers have become more receptive to content shared on social networks by digital influencers - influential people who share their opinions, ideas, experiences and recommendations in a more personal, true and interactive way. On the other side, there are consumers looking for information on various topics of their interest, also when they are about to make a purchase. Therefore, brands are becoming aware of the importance of digital media, namely Social Networks, investing in communication and advertising campaigns in partnership with digital influencers. This study seeks to understand if the promotion of products and services made by digital influencers in social networks, has a positive impact on the purchase intention. The study was supported with a questionnaire with a total sample of 124 respondents. The questionnaire was based on a quantitative approach and snowball suitability sampling. It was concluded from the data collected in this research that the acceptance of information and a favorable attitude on the part of consumers regarding communication about products and services in social networks should be based on a credible character and quality of the argument on the part of the influencer. This positive attitude towards sharing content has favorable repercussions on the purchase intention.
info:eu-repo/semantics/publishedVersion
33
Panta-Gonzaga, Diego-Armando. "“Luces del Alba: proyecto fotográfico que utiliza Instagram como plataforma”". Bachelor's thesis, Universidad de Lima, 2017. http://repositorio.ulima.edu.pe/handle/ulima/5112.
34
Maia, Maíra Carneiro Bittencourt. "O príncipe digital: estruturas de poder, liderança e hegemonia nas redes sociais". Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/27/27153/tde-14092016-112629/.
Resumen
O conceito de \"Príncipe\" surgiu com Nicolau Maquiavel, no início do século XVI, para descrever o governante das monarquias e repúblicas. Em Antonio Gramsci, na metade do século XX, o lugar do Príncipe passou a ser ocupado pelo partido político, aparecendo assim o conceito de \"Moderno Príncipe\". Mais tarde, no fim do século XX, o pesquisador brasileiro Octavio Ianni revisita as duas obras e propõe o \"Príncipe Eletrônico\". Ele constatou que os meios de comunicação de massa passaram a exercer as funções sociais de Príncipe. Em Octávio Ianni, o rádio e, principalmente, a televisão são os lugares, por excelência, de poder, hegemonia e liderança, não sozinhos, mas com o suporte e apoio dos grandes grupos econômicos e políticos. O objetivo desta tese é levar adiante a teoria criada por Ianni e explorar a hipótese da existência de um novo Príncipe no século XXI, que chamamos de Príncipe Digital. Sem prejuízo do que foi descrito por Ianni, essa nova figura não é necessariamente um intelectual, não nasce das mídias tradicionais de massa (rádio e TV) e não se alinha direta e necessariamente com os grupos, econômicos e políticos, hegemônicos, mas é tão ou mais influente e eficaz. O conceito de Príncipe Digital, como variante da categoria criada por Ianni, ilumina a forma como, na era das redes digitais, estão estruturadas as categorias: poder, hegemonia e liderança, pilares de todos os modelos teóricos de príncipes existentes até então. Essa compreensão pode nos levar a entender melhor os fenômenos deste tempo, como as grandes manifestações sociais e os tipos de relações existente nas redes sociais. Para chegar a esse modelo teórico, este trabalho usou como aporte metodológico a Grounded Theory (GT). A GT possibilita uma perspectiva mais real sobre o fenômeno, pois a própria população envolvida aponta os dados, por meio de pesquisas empíricas de natureza quantitativa e qualitativa. Para essa parte empírica, esta pesquisa contou com análise de 74 manifestações sociais, 601 entrevistados e observações acerca de 354 Líderes de Opinião. Analisamos, teórica e empiricamente, manifestações populares que ocorreram no Brasil entre os anos de 2013 e 2015. Os questionários foram divididos em duas fases de aplicações, a primeira, na qual ficaram disponíveis entre março e junho de 2015 e, a segunda, no mês de agosto de 2015. Os principais autores que dão sustentação à tese são: Maquiavel, Gramsci e Ianni, pelas razões já expostas. Lazarsfeld e Toro, com reflexões sobre a recepção de ideias e a mobilização social; Glaser, Tarozzi e Charmaz, com o suporte metodológico da GT. Hardt, Negri e Castells, com argumentos teóricos sobre multidão, redes sociais, internet e processos de mobilização online.The concept of \"Prince\" came up with Niccolo Machiavelli, in the early sixteenth century to describe the ruler of monarchies and republics. In Antonio Gramsci, the midtwentieth century, the place of the Prince was occupied by political party, thus appearing the concept of \"Modern Prince\". Later, in the late twentieth century, the Brazilian researcher Octavio Ianni revisits the two works and proposes the \"Electronic Prince.\" He found that the mass media took over the social functions of Prince. In Octavio Ianni, radio and especially television are the places par excellence, power, hegemony and leadership, not alone, but with the support and backing of major economic and political groups. The aim of this thesis is to carry forward the theory created by Ianni and explore the hypothesis of a new Prince in the twenty-first century, we call \"Digital Prince.\" Without prejudice to what has been described by Ianni, this new figure is not necessarily an intellectual, not born through the mass traditional media (radio and TV) and does not line up directly and necessarily to the groups, economic and political hegemony, but it is so or more influential and effective. Digital Prince of concept, as a variant of the category created by Ianni, illuminates the way that, in the era of digital networks, the categories are structured: power, hegemony and leadership, pillars of all existing theoretical models of Princes before. This understanding can lead us to better understand the phenomena of this time, as the major social manifestations and types of existing relationships on Social Networks. To get to that theoretical model, this work used as a methodological contribution to Grounded Theory (GT). The GT enables a more realistic perspective on the phenomenon, for the very people involved point data through empirical research of quantitative and qualitative nature. For this empirical part of this research involved analysis of 74 social demonstrations, 601 respondents and observations about 354 leaders of opinion. We analyze, theoretically and empirically, popular demonstrations that took place in Brazil between 2013 and 2015. The questionnaires were divided into two phases of applications, the first, which became available between March and June 2015 and the second, in august of 2015. The main authors that support the thesis are: Machiavelli, Gramsci and Ianni, the reasons given above. Lazarsfeld and Toro, with reflections on the reception of ideas and social mobilization. Glaser, Tarozzi and Charmaz, with the methodological support of the GT. Hardt, Negri and Castells with theoretical arguments about the crowd, social networking, internet and online mobilization processes.
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Gwatiringa, Tsitsi. "An analysis of the use of visual storytelling by South African brands to promote brand engagement on social networks". Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/7533.
Resumen
Stories have the ability to evoke feelings and emotions in humans and have since been used by brands as part of corporate communication, communicating their vision and values. However, the growing technological trends have not only shifted the platforms for communication but also changed the techniques of communication as audiences on social media expect two-way communication instead of the traditionally used one-way communication. This is exacerbated by the power of word-of-mouth on social media as well as the presence of digital natives who are increasingly visual in their nderstanding and are immersed in their lives online. This has given rise to the use of visual storytelling as a corporate communication strategy as brands are using it to connect, transmit and receive messages from their audiences. This study examines the ways in which South African brands are making use of visual storytelling on social media and aims to determine the extent to which the use of visual storytelling promotes brand-audience engagement. The study is based on the philosophical assumptions of the Visual Rhetoric framework, which is concerned with the symbolic processes by which images perform communication. The hermeneutic – interpretive research method design is applied to justify knowledge produced by this study. A content analysis of six social media pages was conducted, looking at the visual content posted as well as interpretation of comments and interactions by fans of the selected brand pages. Overall, South African brands make use of visual storytelling to promote brand-audience engagement but they are not utilising the communication strategy to its fullest extent.
36
Rodrigues, Daniele Cristine. "A produção de sentido na convergência entre televisão e segunda tela". Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/27/27152/tde-27012015-151857/.
Resumen
Com a popularização dos dispositivos móveis, mais e mais pessoas assistem aos programas de televisão enquanto usam essas plataformas para acessar a web, em busca de informações sobre a atração e para compartilhar opiniões em redes sociais e sites onde a atração está em evidência. A pesquisa aqui apresentada reflete sobre como a convergência entre várias telas interfere na produção de sentido das mensagens apreendidas e na experiência de comunicação, especificamente no caso dos espectadores que assistem aos programas enquanto interagem nas redes sociais digitais Twitter e Facebook. Mais do que isso, quer entender como o jornalismo se posiciona quanto à esse uso simultâneo, aproveitando a seu favor ou não essa duplicidade de fontes de informação. Foram analisadas quatro editorias - esportes, entretenimento, política e cotidiano, por meio da cobertura jornalística de eventos de diferentes proporções e padrões de relevância (nacional e internacional). Os recortes de estudo da dissertação são o Carnaval 2013 - desfile das escolas de samba do grupo especial de São Paulo/SP e Rio de Janeiro/RJ e apresentações de trios elétricos em Salvador, Copa das Confederações FIFA 2013, notícias de três noticiários nacionais (Jornal Hoje, Jornal Nacional e Jornal da Cultura em abril/2014) e cobertura do Jornal da Cultura, Jornal Nacional, Jornal Hoje e Jornal da Globo sobre a votação do Marco Civil da Internet pelo Congresso Nacional brasileiro (março/2014). Em todos os casos analisados, a segunda tela é pouco explorada ou ignorada pela TV. A dificuldade não está na editoria, ao passo que foram analisadas desde específicas - como política e esportes - até geral. Também não é o tamanho do evento, considerando a Copa das Confederações FIFA 2013 que atrai a atenção mundial. A emissora de televisão tão pouco significa muito nesse processo de inaptidão social digital. A limitação está no papel que os comunicadores atribuem à Tecnologia da Informação e Comunicação, priorizando a expansão do alcance das mensagens e não a usando como aliada para a renovação da proposta narrativa de noticiários que serão consumidos na companhia de telas secundárias.With the popularization of mobile devices, more and more people watch the television programs while using these platforms to access the web, functioning as the second screen in the search for information about the attraction and opinions to share on social networks and websites where the attraction is in evidence. The research presented here reflects on how this convergence of multiple screens interferes with the production of meaning of messages and communication experience, with the focus the viewers while watching programs that are interacting in digital social networks Twitter and Facebook. More than that, how journalism understands that concurrent use, taking advantage of their favor or not the duplicity of information sources. Sports, entertainment, politics and everyday - a few days of news coverage of events in different proportions, patterns of national and international relevance, and four editors were analyzed. Comprise the study analysis of the 2013 Mardi Gras - parade of samba schools of São Paulo / SP and Rio de Janeiro / RJ and presentations of electric trucks in Salvador, FIFA Confederations Cup 2013 news from three national newscasts (Journal Today National Journal and Journal of Culture in abril/2014) and news coverage of the Journal of Culture, National Journal and Journal of the globe on the vote of the Civil Framework Internet by the Brazilian National Congress (março/2014). In all cases analyzed, the second screen is little explored or ignored by television. The difficulty is not in publishing, while we analyze specific long as politics and sports, to general. Nor is it the size of the event, considering the Confederations Cup, which attracts worldwide attention. The television station also involved does not mean much in the digital social awkwardness process. The limitation lies in the role that communicators attach to Information Technology and Communication, using the priority to support expansion of the message and not as allies to the proposed renewal of the narrative of newscasts that will be consumed in the company of secondary screens.
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Chiquis, Yaranga Judith Nataly, Huayanay Margarita Tamara León, Panchana Renzo Marin y Perez Iram Carolina Sanchez. "Youwin". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652932.
Resumen
Youwin es un proyecto que busca ayudar a los microempresarios en aspectos de marketing digital. Para ello, se le ofrece un servicio integrado que abarca la creación de un logo o portada, en caso no lo tuviera, así como la planificación y ejecución de un sorteo en redes sociales. Adicional a ello, durante el proceso se dan recomendaciones que puedan ayudar a sostener esta estrategia de promoción, así como algunos detalles tributarios a tomar en cuenta que permitan crecer el negocio del microempresario.
Difundirse en redes sociales en esta época de confinamiento social es clave para los pequeños negocios, pues ya no podrán ofrecer sus servicios presencialmente como lo solían hacer ni con la frecuencia de antes cuando la cuarentena termine. Con recientes estudios estadísticos y entrevistas propias realizadas se determinó que alrededor del 50% de microempresas no tienen redes o son incipientes en estas. En este contexto nace Youwin, que busca a largo plazo posicionarse como un aliado del microempresario y ser reconocidos como una ventana para ofrecer sus servicios o productos.Youwin is a project that seeks to help microentrepreneurs in aspects of digital marketing. For this, an integrated service is offered that covers the creation of a logo or cover, in case it does not have it, as well as the planning and execution of a draw on social networks. In addition to this, during the process recommendations are given that may help sustain this promotion strategy, as well as some tax details to take into account that allow the microentrepreneur´s business to grow. Spreading on social networks in this time of social confinement is key for small businesses, since they will no longer be able to offer their services in person as they used to do or as often as before when the quarantine ends. With recent statistical studies and own interviews, it was determined that around 50% of microenterprises do not have networks or are incipient in these. In this context, Youwin was born, which seeks in the long term to position itself as an ally of the microentrepreneur and to be recognized as a window to offer its services or BLABproducts.
Trabajo de investigación
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Engelbrecht, Adrian [Verfasser], Peter [Akademischer Betreuer] Buxmann y Alexander [Akademischer Betreuer] Kock. "Discovery and Diffusion of Digital Innovations – An Analysis of Enterprise Social Networks and Data-Driven Business Models / Adrian Engelbrecht ; Peter Buxmann, Alexander Kock". Darmstadt : Universitäts- und Landesbibliothek Darmstadt, 2019. http://d-nb.info/1177241692/34.
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Nann, Stefan [Verfasser], Jörn [Gutachter] Grahl y Detlef [Gutachter] Schoder. "Predictive Analytics on Emotional Data Mined from Digital Social Networks with a Focus on Financial Markets / Stefan Nann ; Gutachter: Jörn Grahl, Detlef Schoder". Köln : Universitäts- und Stadtbibliothek Köln, 2020. http://d-nb.info/1213446112/34.
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Ribeiro, Maria Eugênia. "ESTRATÉGIAS DE COMUNICAÇÃO ORGANIZACIONAL DIGITAL: O ESTUDO DE CASO DA EMBRAPA". Universidade Metodista de São Paulo, 2014. http://tede.metodista.br/jspui/handle/tede/686.
Resumen
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Previous issue date: 2014-04-09With the advent of internet and its subsequent use as a means of communication, it is necessary to know, through analysis of literature on communication and internet, as well as empirical observation of the digital environment, what opportunities for improvement in processes of organizational communication open from the incorporation of internet usage (media and social networks) communication strategies of the institutions. The study aims to analyze the process of insertion of Embrapa in the environment of the media and social networks, what strategies the company used to prepare its institutional entrance in this ecosystem and how it utilizes the digital organizational communication strategies to promote its actions and strengthen relationships with its stakeholders. Furthermore, this text will discuss strategy models and the importance of planning (with setting goals, defining public) and monitoring when it intends to operate in the digital environment in a strategic way. The method consists of a case study which will assess the performance of Embrapa in the social network Facebook, through literature review, desk research, content analysis and semi-structured interviews.
Com o surgimento da internet e sua posterior utilização como meio de comunicação, torna-se necessário conhecer, por meio de análise de bibliografia sobre comunicação e internet, além de observação empírica do ambiente digital, que possibilidades de melhoria nos processos de comunicação organizacional se abrem a partir da incorporação do uso da internet (mídias e redes sociais) às estratégias de comunicação das instituições. O estudo tem por finalidade analisar o processo de inserção da Embrapa no ambiente das mídias e redes sociais, quais as estratégias que adotou para se preparar para ingressar de maneira institucional nesse ecossistema e como ela utiliza-se das estratégias de comunicação organizacional digital para divulgar suas ações e fortalecer o relacionamento com seus públicos de interesse. Além disso, serão apresentados modelos de estratégias e abordada a importância do planejamento (com estabelecimento de objetivos, definição de públicos) e do monitoramento quando se pretende atuar no ambiente digital de maneira estratégica. O método consiste em um estudo de caso no qual será analisada a atuação da Embrapa na rede social Facebook, por meio de uma revisão de literatura, pesquisa documental, análise de conteúdo e entrevistas semiestruturadas.
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Urista, Mark A. "A study of Myspace and Facebook from the perspectives of uses and gratification and impression management". Scholarly Commons, 2008. https://scholarlycommons.pacific.edu/uop_etds/687.
Resumen
This thesis explored MySpace and Facebook, two popular social networking sites (SNS), from the perspectives of the uses and gratification model and impression management theory. As a qualitative exploratory study, this thesis had three objectives. First, it investigated why young people use SNS. Second, it sought to discover how members use SNS for self-presentation. Finally, it aimed to contribute to the current body of literature and serve as a basis for future qualitative and quantitative studies on SNS.
The focus groups that were conducted for this thesis elicited ten themes that provided insights on the motivations and behaviors of individuals who use SNS for needs fulfillment and impression management. These themes included: 1) efficient communication, 2) convenient communication, 3) curiosity of others, 4) popularity, 5) relationship formation and reinforcement, 6) self-enhancement, 7) otherenhancement, 8) self-disclosure, 9) conformity and 1 0) identity-management.
Based on the first five themes, the study suggested that an emerging theory of instant gratification is being developed. The theory helps researchers explain why young people use SNS and predict what factors motivate young people to get ,_ involved heavily in SNS. Based on the second five themes, this study confirmed the relevance of Goffi:nan's theories of the presentation of the self in explaining how young people manage their impressions through SNS. As a powerful socialization agent, SNS provide new opportunities and diverse ways of presenting one's self online. Though there are some evident differences between online and face-to-face social interaction, it is clear that Goffman's theories will continue to help researchers explain self-presentation within the context of SNS.
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Tulley, Ronald Jerome. "An Exhibitionist's Paradise: Digital Transformations of the Autobiographical Impulse". Cleveland, Ohio : Case Western Reserve University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=case1259785288.
Resumen
Thesis (Ph. D.)--Case Western Reserve University, 2010.Title from PDF (viewed 2010-01-28). Department of English. Includes abstract. Includes bibliographical references and appendices. Available online via the OhioLINK ETD Center.
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Wessels, Althia Chavianca. "Social networks utilised by SME's within the tourist destinations of eastern Free State / A.C. Wessels". Thesis, North-West University, 2012. http://hdl.handle.net/10394/9252.
Resumen
South Africa the development of small tourism businesses are extremely vital for job creation and a development of a new economy. The South African tourism industry has to look at more innovative ways for marketing their products and services to develop the small tourism businesses. The arrival of web 2.0 led to the development and evolution of web-based communities, hosted services and web applications such as social networking sites. Social networking sites have encouraged new ways to communicate and share information on the web. When it comes to online networking, websites are commonly used. These websites are known as social networking sites and function as online communities on the internet. Social networking sites are currently one of the applications of Web 4.0 developments. This means creation by the majority and web participation a necessity. The importance of customer engagement enablement is recognised. Operating systems are in cloud-computing. The communication medium became social media systems and people sell everything via desktop, mobile, tablets and iTV.
This study focuses on the Eastern Free State tourism destination and its development through social networks. The main aim of the study is to critically analyse the application and effective utilisation of social network site technologies within the Eastern Free State tourism industry and to explore this objective of social network applications used within the small businesses in Eastern Free State tourism industry. The empirical study was conducted by means of a field study using a structured questionnaire and interviews with key stakeholders. Data from 60 small tourism businesses were collected and a total of 55 businesses restricted to Eastern Free State Drakensberg were analysed in the process of collecting the peer-aided questionnaires. The biggest problems in the use of digital media are knowledge to develop a proper product that has measured marketing outcomes for the small business.Thesis (MBA)--North-West University, Potchefstroom Campus, 2013.
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Thompson, Paul. "An examination of the physical and temporal parameters of post-physical printmaking practice : exploring new modes of collaboration, distribution and consumption resulting from digital processes and networked participation". Thesis, Robert Gordon University, 2014. http://hdl.handle.net/10059/999.
Resumen
This research was initiated by questions raised from the researcher’s professional activities in fine art printmaking and examines, through contextualised artistic practice and critical enquiry, redefinitions in the physical and temporal parameters of digitally mediated fine art printmaking caused by developments in digital media; specifically the impact of digital culture, Web2.0, social networking, augmented and virtual reality. Grounded on critical contextual review the research explores, through contextualised research probes, the notion of post-physical practice and the impact of new modes of collaboration, distribution and consumption on contemporary printmaking. It includes the findings of an international, digitally mediated, participatory and collaborative exchange survey of contemporary digital print, developed through direct enquiry using social media as a research tool. Philosophical questions about the impact of eculture, post-physical working and new modes of print-based artistic practice were examined, as well as the indexicality of the print itself in augmented and virtual contexts. The research employs dynamic triangulation between critical contextual review and direct qualitative and practice-based research; to develop a taxonomy framing the contextual precedents of digital printmaking, pinpointing key markers of transition between traditional and new printmaking. It uses post-studio methods and explores the conception, production, editioning, collection and ownership of print in an increasingly networked digital age, providing proof of concept and exploring virtual immersive surfaces in printmaking. These lead to the development of new models for a second generation of printmaking practice or Printmaking2.0 expressly founded in post-physical practice in a poststudio context and embracing the lingua franca of contemporary digital practice in the production of born digital virtually imprinted forms. In both, the technical practice of post-physical printmaking and the significant artistic implications resulting from the cultural shifts following digital participation and post-physical embodiment.
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Tollemache, Catherine Elizabeth Ann. "How do new media technologies reconfigure the experience of watching and being watched?" Thesis, Bucks New University, 2012. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.714454.
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Moraes, Elaine Cristina Gomes de. "Mediatização, tecnologias digitais e seus impactos nos eventos científicos : um estudo de caso sobre o congresso nacional da INTERCOM /". Universidade Estadual Paulista (UNESP), 2018. http://hdl.handle.net/11449/157196.
Resumen
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Em uma sociedade permeada pela incorporação das tecnologias digitais nas diversas ações do cotidiano, a mediatização ganha relevância em outras instâncias, como a dos eventos científicos. Essas ações, pautadas por atividades presenciais, reúnem o público para tratar de temas relacionados às ciências nas distintas áreas do conhecimento. Considerando a mediatização como o conceito que trata das transformações sociais e culturais, resultantes da ubiquidade dos meios de comunicação na sociedade, nos eventos científicos, a inserção das tecnologias digitais tem contribuído para novos formatos dessas ações, bem como novas modalidades de interação. Diante do exposto, este trabalho visa analisar como o processo de mediatização modifica os eventos científicos. Para isso, inicialmente, construímos um referencial teórico pautado no tema dos eventos e mediatização e seus desdobramentos. Para a realização da pesquisa, empregamos o método de estudo de caso, tendo como objeto de pesquisa o XXXIX Congresso Brasileiro de Estudos Interdisciplinares da Comunicação, promovido pela Intercom. De acordo com esse método, realizamos três pesquisas: observação participante no congresso presencial; análise da página do Facebook, criada para o evento e entrevistas com os diretores da Intercom, para, posteriormente fazer a triangulação dos resultados. Os resultados indicam a relevância das atividades presenciais, sob a perspectiva dos debates entre pares, importantes para o aprimoramento dos trabalhos, como as vivências dos participantes, que resultam da sinergia proporcionada pelo clima do evento. Por outro lado, as tecnologias digitais foram incorporadas ao evento de modo que se tornaram essenciais à sua realização. Elas, inicialmente, facilitam e agilizaram os procedimentos para a organização e participação no congresso, além de proporcionar o acesso livre ao conteúdo científico publicado nos anais eletrônicos do evento. Além disso, a análise demonstrou que as redes sociais digitais são utilizadas para a interação entre os participantes, de modo colaborativo, evidenciando o caráter ativo desse público. Essas redes constituem, ainda, importante fonte de dados que podem contribuir para que os organizadores identifiquem os interesses e expectativas dos participantes. De acordo com os resultados, as tecnologias digitais permeiam todas as etapas dos eventos científicos, mas não substituem as propriedades exclusivas da experiência presencial, constituindo, portanto, uma forma de mediatização indireta.
In a society surrounded by the incorporation of the digital technologies in several daily activities, the mediatization gets its relevancy in other events, like the scientific ones, these events, tied by presential activities, gather the public to deal with themes related to science in different areas of knowledge. Considering the mediatization as a concept that treats the social and cultural transformations as a result of the ubiquity of the communication means in the society, at the scientific events, the insertion of digital technologies has contributed for the format of these new actions, as well as new interaction modalities. Given the above, this paper aims at analyzing how the mediatization process modifies the scientific events. For this, initially, we have built a theoretical referential based on the theme of events, mediatization and its consequences. For the research, we have used a case study method, having as the research object the XXXIX Interdisciplinary Communication Study Brazilian Congress, promoted by Intercom. According to this method, we have performed three researches: observation of the participants at the presential congress; analysis of the Facebook page created for the event and interview with Intercom directors, so that later on the triangulation of results could be made. The results indicate the relevance of the presential activities under the perspective of peer discussions, which are important for the enhancement of the work as well as the experience of the participants, which result in the synergy provided by the events atmosphere. On the other hand, the digital technologies have been incorporated to the event in a way that they became essential to its execution. They have initially made the congress organization and participation easier and faster, besides providing free access to the scientific content published at the events digital records. Besides that, the analysis has demonstrated that the digital social media are used for the interaction of the participants, in a collaborative way, evidencing the active behavior of this public. These networks also represent an important source of data that can contribute for the organizers to identify interests and expectations of the participants. According to the results, the digital technologies are present in all phases of the scientific events, but they do not replace the exclusive properties of the presential experience, composing then a way of indirect mediatization.
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Corrêa, Raquel Cristina Melo. "Sentires sexuais em ambiências digitais". Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/27/27152/tde-27092017-101738/.
Resumen
Esta pesquisa objetiva investigar, compreender e analisar como a tecnologia digital intervém na constituição do sentir contemporâneo, utilizando como objeto referencial as práticas sexuais realizadas por e nos ambientes digitais (sites, chats, redes sociais digitais, aplicativos etc.). Partimos de pressupostos teóricos que reconhecem a tecnologia como elemento constitutivo do humano e do social - inclusive no que diz respeito à dimensão sexual -, atribuindo-lhe, portanto, um papel central em diferentes momentos históricos. Deste modo, defendemos que o \"sexo virtual\" não se trataria de uma mera interação social mediada por dispositivos conectados à Internet, mas sim uma ecologia complexa composta, além das pessoas, por actantes não humanos com poder de agenciamento. Para alcançarmos uma argumentação coerente, adotamos um olhar genealógico para a análise de tal fenômeno, jogando luz sobre as especificidades do digital que, em nosso entendimento, ocasionariam deslocamentos perceptivos, espaço-temporais, socioculturais, identitários, subjetivos etc. apontando para um social (e um sexo) incontornavelmente conectado, hibridizado, mutante. Metodologicamente, conciliamos a leitura bibliográfica, a etnografia de cunho social e a etnografia digital imersiva, sendo esta última responsável por dar \"voz\" aos actantes não humanos contidos na experiência estudada, descoberta esta que inspirou uma construção tipológica para caracterizar os distintos processos comunicativos viabilizados pelo digital na atualidade. Nossa fundamentação teórica baseia-se em autores que defendem a tecnologia como constituinte e transformadora do sentir, que assumem as perspectivas do pós-humanismo e que reconhecem a intersecção entre tecnologia, sexo e sexualidade.This research aims to investigate, understand and analyze how digital technology intervenes in the constitution of senses in contemporaneity, using as a reference object the sexual practices performed by and in digital architectures (websites, chatrooms, social networks and apps). We start with theoretical references that recognize technology as a constituent element of the humane and social - including the sexual dimension - and thus assign it as a central function in different historical moments. That way, we defend that \"virtual sex\" would not be a mere social interaction mediated by Internet-connected devices, but a complex ecology composed not only of people but also of non-human \"actants\" with agency power. In order to reach a coherent argument, we adopt a genealogical perspective to analyze this phenomenon, throwing light on the specificities of digital technology that, in our understanding, would cause displacements on perception and notions of space, time, social, culture, identity, subjective etc. pointing to a social (and sex) incontrovertibly connected, hybridized, mutant. Methodologically we reconcile bibliographical reading, social ethnography and immersive digital ethnography, the latter being responsible for giving \"voice\" to the non-human actants contained in the studied experience, a discovery that inspired a typological construction to characterize the different communicative processes made possible nowadays. Our theoretical foundation is based on authors who defend technology as a constituent and transforming of senses, who take on the perspectives of post-humanism and who recognize the intersection among technology, sex and sexuality.
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Cunha, Ana Carolina da. ""Estética relacional na cibercultura": visão social dos coletivos Superflex e De Geuzen a respeito da linguagem digital". Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/5212.
Resumen
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Previous issue date: 2009-05-11Secretaria da Educação do Estado de São Paulo
This research has as main objective the analysis of projects 2 and Karlskrona Superchannel of collective Superflex, Denmark, and projects Frivolity and Folly and Fripperies and Trimmings, of the group De Geuzen, the Netherlands, in the light of the theory of relational aesthetics of Nicolas Bourriaud. From the 1990s, Bourriaud set the parameters for contemporary artistic production that is based on and is embodied from social exchanges. Given this theoretical framework, the relevance of the research lies in the fact that focus on productions that use digital cyberspace and language as means of dissemination and transmission of artistic proposals - language and tools then viewed with reservation by Bourriaud. The problem of research, ultimately theoretical, lies precisely in this tension between the internal relational aesthetics of the French philosopher and the chosen corpus. Established relational groups, such as De Geuzen and Superflex, advocate the use of technological devices and declare that, in some art propositions, technology and the Internet facilitate and potentialize objectives of social exchange. Both groups focus more on the network relations provided by the Internet than the technology it encloses. They both make use of the digital language as relational/communicational tools. Thus, it is clear that, unlike what Bourriaud thought, it is not the fact that these groups use the technology that they lose their relational character. For the demonstration of this reflexive perspective, this work has considered alongside the research, the theories of Lemos, Lovejoy, Lévy, Trivinho, Virilio and Baudrillard on cyberculture, and the reflections of Musso, Parente, Prado, and Miltrop Latour, among others, on the networks. The theory of society as a network, designed by Castells and for which contributed Mafessoli, had significant importance in this research. Other important findings were made by direct research on the groups websites and through personal analysis of their works and access to documents submitted by them in symposia and electronic publications. In addition to the corpus of the study, art expressions that use technology and social exchange, as the foundation of production, were also presented, such as the propositions of tactical media and locative media as well as experiments in social networks
A presente pesquisa tem como principal objetivo a análise dos projetos Karlskrona 2 e Superchannel, do coletivo Superflex, da Dinamarca, e os projetos Frivolity and Folly e Fripperies and Trimmings, do grupo De Geuzen, da Holanda, à luz da teoria da estética relacional de Nicolas Bourriaud. A partir dos anos 1990, Bourriaud estabeleceu parâmetros para a produção artística contemporânea que se calcava nas e se corporificava a partir das trocas sociais. Dado esse referencial teórico, a relevância da pesquisa reside no fato de centrar-se em produções que utilizam o ciberespaço e a linguagem digital como meios de divulgação e transmissão de propostas artísticas ferramentas e linguagem até então vistas com ressalva por Bourriaud. O problema da pesquisa, teórico em última análise, reside justamente nessa tensão interna entre a estética relacional do filósofo francês e o corpus escolhido. Grupos relacionais consagrados, como o De Geuzen e o Superflex, defendem o uso dos aparatos tecnológicos e declaram que, em algumas propostas artísticas, a tecnologia e a internet facilitam e potencializam objetivos de intercâmbio social. Ambos os grupos focam mais as relações em rede que a internet proporciona do que as tecnologias que ela encerra. Utilizam as linguagens digitais como ferramentas relacional-comunicacionais. Dessa forma, fica claro que, diferentemente do que pensava Bourriaud, não é pelo fato de esses grupos utilizarem a tecnologia que eles perdem o seu caráter relacional. Para a demonstração dessa perspectiva reflexiva, foram consideradas, durante a pesquisa, as teorias de Lemos, Lovejoy, Lévy, Trivinho, Virílio e Baudrillard sobre a cibercultura, bem como as reflexões de Musso, Parente, Prado, Latour e Miltrop, entre outros, a respeito das redes. A teoria da sociedade em rede, concebida por Castells e para a qual contribuiu Mafessoli, teve importância relevante no trabalho. Outras constatações importantes foram realizadas mediante pesquisa direta em páginas eletrônicas dos grupos, bem como por meio de análise pessoal das obras e de acesso a documentos apresentados pelos grupos em simpósios e publicações eletrônicas. Em complementação ao corpus do estudo, manifestações artísticas que utilizam, como base fundamental de produção, a tecnologia e as trocas sociais também foram apresentadas, como, por exemplo, as propostas de mídia tática e mídia locativa e as experimentações em redes sociais
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Diaz, Nava Diego Alecxy y Ludeña Mayra Gisela Ludeña. "Efectos de la publicidad emergente en Youtube y la influencia que presenta en la actitud de los Millennials de las zonas 6 y 7 de Lima Metropolitana". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626096.
Resumen
La presente tesis está enfocada en el estudio de los efectos de la publicidad emergente generada por Youtube, en la actitud de los Millennials. La investigación pretende rescatar información útil de la situación actual de la publicidad emergente y su comportamiento frente a los Millennials. Es importante resaltar que se abacaran temas como los antecendetes de la publicidad digital, tipos de publicidad emergente, las redes sociales, las características principales de la generación millennial y el concepto de la red social en cuestión, Youtube y su evolución a nivel mundial.
Por otro lado, la presente investigación mostrará estadísticas y resultados de empresas que han invertido en publicidad emergente y que tan eficaz ha sido el efecto en las actitudes de los Millennials. Hoy en día, muchas empresas se encuentran invirtiendo en publicidad emergente debido al bajo costo que implica para éstas, y la frecuencia de repetición de la publicidad para el usuario de Youtube.
Sin embargo ¿Cómo podemos saber qué tan eficaz es este tipo de publicidad y cómo influye en las actitudes de los Millennials? En la presente tesis se analizará en profundidad el tema en mención, mediante la teoría, análisis cualitativo y cuantitativo. Por consecuencia, las respuestas a los objetivos planteados en el presente estudio, contribuirá a las empresas para que puedan invertir eficazmente en Youtube y ser mucho más rentables.This thesis is focused on the study of the effects of the emerging publicity generated by Youtube, in the attitude of the Millennials. The research aims to rescue useful information from the current situation of emerging advertising and its behavior against the Millennials. It is important to highlight that it will cover topics such as the antecedents of digital advertising, types of emerging advertising, social networks, the main characteristics of the Millennials generation and the concept of the social network in question, Youtube and its evolution worldwide. On the other hand, this research will show statistics and results of companies that have invested in emerging advertising and how effective the effect on Millennials' attitudes has been. Nowadays, many companies are investing in emerging advertising due to the low costs it means for them, and the frequency of repetition of advertising for the Youtube user. However, how can we know how effective this type of advertising is and how it influences the attitudes of Millennials? In the present thesis will be analyzed in depth the subject in question, through theory, qualitative and quantitative analysis. Consequently, the answers to the objectives set out in this study, will contribute to the companies so that they can invest effectively in Youtube and be much more profitable.
Tesis
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Sushkova, Valeriia Volodymyrivna y Валерія Володимирівна Сушкова. "The principles of comunication of artistic formats in digital media". Thesis, National aviation university, 2021. https://er.nau.edu.ua/handle/NAU/50055.
Resumen
1. Данилюк Д. Як комунікують українські літературні фестивалі. [Електронний ресурс]. – Режим доступу: https://bazilik.media/ 2. Ерохин С. В. Естетика цифрового компьютерного искусства / С. В. Ерохин. – СПб.: Алетейя, 2011. – 4 с. 3. Чередніченко А. Як комунікують нові мистецькі формати. [Електронний ресурс]. – Режим доступу: https://bazilik.media/Communication between artistic, literary formats and the viewer has been problematic since the last century. At that time, viewers were given a limited amount of active action. They could look, listen, and react to art in physical space. Now it’s already possible to broadcast what you hear or see to social media, or vice versa. At first, museums, galleries, theatres and other creative formats refused to integrate the latest digital media into their spaces, but that has changed over time. So much research has shown that it brings the viewer and art closer together.
Комунікація між художніми, літературними форматами та глядачем у минулому столітті ще була проблематичною. Тоді активність глядачів була обмеженою. Вони могли дивитись, слухати та реагувати на мистецтво у фізичному просторі. Тепер уже можна транслювати те, що ви чуєте чи бачите у соціальні мережі, або навпаки. Спочатку музеї, галереї, театри тощо відмовлялись інтегрувати новітні цифрові медіа у свої простори, але це з часом змінилося. Багато досліджень показали, що це зближує глядача та мистецтво.