Literatura académica sobre el tema "Signage"
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Artículos de revistas sobre el tema "Signage"
Stevenson, Alan. "Signage". Facilities 8, n.º 1 (enero de 1990): 14–18. http://dx.doi.org/10.1108/eum0000000002090.
Texto completoGupta, Kishan y Usha Subramanyam. "SHOPPERS' OPINIONS ON INFORMAL RETAIL STORES BANNER SYMBOLISM". International Journal of Social Sciences & Economic Environment 6, n.º 2 (30 de diciembre de 2021): 08–12. http://dx.doi.org/10.53882/ijssee.2021.0602002.
Texto completoJourdan, Dawn, Aparna Sundar, Flavia Igliori Gonsales y Gracie Schaefer. "Synchronicity of Signage". Interdisciplinary Journal of Signage and Wayfinding 2, n.º 2 (13 de julio de 2018): 30–40. http://dx.doi.org/10.15763/issn.2470-9670.2018.v2.i2.a30.
Texto completoFilling, J. Carey, Elizabeth Gauthier y Walter Kopp. "Improved Shipboard Signage". Journal of Ship Production 15, n.º 01 (1 de febrero de 1999): 32–52. http://dx.doi.org/10.5957/jsp.1999.15.1.32.
Texto completoGardner, Jennifer y Constance Alexander. "WATERSHED SIGNAGE PROGRAM". Proceedings of the Water Environment Federation 2002, n.º 2 (1 de enero de 2002): 1753–55. http://dx.doi.org/10.2175/193864702785664743.
Texto completoMatras, Yaron y Leonie Gaiser. "Signage as event". Linguistic Landscape. An international journal 6, n.º 2 (14 de julio de 2020): 213–36. http://dx.doi.org/10.1075/ll.19029.mat.
Texto completoWant, Roy y Bill N. Schilit. "Interactive Digital Signage". Computer 45, n.º 5 (mayo de 2012): 21–24. http://dx.doi.org/10.1109/mc.2012.169.
Texto completoZhang, Xun, Guangchi Ma, Li Jiang, Xiaohu Zhang, Ying Liu, Yuxue Wang y Conghui Zhao. "Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data". ISPRS International Journal of Geo-Information 8, n.º 5 (6 de mayo de 2019): 207. http://dx.doi.org/10.3390/ijgi8050207.
Texto completoGoupil, V., V. Gouranton, A. S. Michaud, J. Y. Gauvrit y B. Arnaldi. "A BIM-based model to study wayfinding signage using virtual reality". IOP Conference Series: Earth and Environmental Science 1101, n.º 9 (1 de noviembre de 2022): 092028. http://dx.doi.org/10.1088/1755-1315/1101/9/092028.
Texto completoMandel, Lauren H. y Melissa P. Johnston. "Evaluating library signage: A systematic method for conducting a library signage inventory". Journal of Librarianship and Information Science 51, n.º 1 (15 de enero de 2017): 150–61. http://dx.doi.org/10.1177/0961000616681837.
Texto completoTesis sobre el tema "Signage"
Fischer, Karl Peter. "Digital Signage". Diss., lmu, 2011. http://nbn-resolving.de/urn:nbn:de:bvb:19-128447.
Texto completoKhan, Abdur Rauf. "Digital Signage System". Thesis, KTH, Kommunikationssystem, CoS, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91486.
Texto completoDigital signage en framväxande ny kommunikationsteknik spelar en viktig roll idagens dynamiska värld. Digital signage visar värdefull och aktuell information förutbildning, näringslivsorganisationer och är viktigt för samhället, eftersom det ger både ettsätt att ge aktuell information och minska de miljömässiga kostnaderna i samband medtraditionella tryckta skyltar. Tyngdpunkten i denna avhandling är att designa, implementeraoch utvärdera en digital signage system baserat på en PC för att visa webb-innehåll (ellerannan dynamisk information) om digitala displayer som finns på en eller flera platser.Systemet kommer att generera värdefull dynamisk information i rätt tid till en grupp avolika tittare. Svarstiden för att visa innehållet på den digitala displayen är mycket snabbjämfört med andra skyltsystem. På grundval av vår utvärdering, tror vi starkt att den kanersätta det finns skyltsystem på marknaden.
Helander, Fredrik. "Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI". Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34755.
Texto completoMarketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. A method for measuring ROI of digital signage is in focus in this study. The measurement is enabled by a combination of digital signage and mobile advertising. First a consumer is exposed to digital signage encouraging SMS interaction in order to receive an electronic voucher entitling the consumer to a discount. If the voucher is used, revenues can be linked to a specific campaign and ROI can be calculated. The study focus on measuring the tendency consumers have to interact through SMS when they get exposed to relevant advertising and the tendency they have to use the voucher that is sent to them as a result of the interaction. The question is how efficient this method is for measuring ROI. In order to bring clarity to the issue, I conducted a quantitative survey using an online self completion questionnaire as measurement tool. It was distributed through e-mail among students at the College of Management at National Taiwan University. Furthermore, I have chosen a deductive approach, my epistemological position is positivism and I therefore utilize the scientific model conducting my research. My ontological position is objectivism meaning that I believe reality is independent of social actors.
The empirical data collected showed that the method in focus have great potential in working efficient for measuring ROI of digital signage. The general tendency to interact through SMS was high, on average 82.3% of the respondents would interact through SMS when getting exposed to relevant advertising. In addition, 96.5% of those would also use the voucher sent to them, enabling ROI calculations.
It was presumed that the digital signage advertising was relevant to such an extent to the consumer getting exposed to it, that he/she already had a purchase intention of the product/service which the advertising regarded. This should be remembered when evaluating the results. Nevertheless, if advertisers succeed in reaching out with relevant advertising enough, the findings in this study indicates that the method is an efficient tool to use for ROI calculations of digital signage.
Nichols, Patrick James 1981. "Location-aware active signage". Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/17964.
Texto completoIncludes bibliographical references (p. 85-86).
Three-dimensional route maps, which depict a path from one location to another, can be powerful tools for visualizing and communicating directions. This thesis presents a client-server architecture for generating and displaying accurate, usable route maps between locations on MIT's campus. Two exemplary clients of this architecture--MITquest, a web based Java applet, and location-aware active signage--demonstrate the flexibility and power of this model for route generation. Additionally, we provide a framework for displaying a set of campus-wide, public events of interest to an MIT visitor, including methods for inferring events from public sources and automatically selecting events of interest.
by Patrick James Nichols, II.
M.Eng.
Garcia-Castro, Alejandra. "A User-Perspective Approach for the Design of Modern Bilingual Airpot Signage". Thesis, Georgia Institute of Technology, 2007. http://hdl.handle.net/1853/16182.
Texto completoBurman, Hanna. "Digital signage : En berättelse om att skapa värden". Thesis, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-25634.
Texto completoMoreira, Bruno Vieira. "Digital signage: a quinta tela e a publicidade". Universidade Federal de Juiz de Fora, 2012. https://repositorio.ufjf.br/jspui/handle/ufjf/2043.
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A Revolução Industrial acabou por constituir uma sociedade de consumo. Essa sociedade utiliza-se da publicidade e da propaganda, dentro do campo da comunicação, como forma de promover o consumo através do contato direto e da orientação do consumidor. A partir do surgimento das tecnologias digitais de comunicação, novas formas de atingir o sujeito contemporâneo vêm surgindo, fazendo com que o campo da comunicação se reoriente. O propósito do presente estudo é apresentar e refletir criticamente sobre o digital signage e suas representações na sociedade do consumo e se essa nova ferramenta de comunicação é eficaz e pode ajudar a manter o propósito da publicidade e propaganda.
The Industrial Revolution turned out to constitute a consumer society. This society uses the publicity and advertising, in the field of communication, as a way to promote consumption through direct contact and customer orientation. From the rise of digital communications technologies, new ways to reach the contemporary subject have emerged, making the field of communication reoriented. The purpose of this study is to present and reflect critically about the digital signage and its representations in the society of consumption and if this new communication tool is effective and can help keep the purpose of publicity and advertising.
Czerwinski, Robert. "Digital Signage - Infokiosk; Utforma för uppmärksamhet och interaktion". Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22211.
Texto completoScales, Tashai J. "Accessible signage a study of a Midwest college campus /". Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002scalest.pdf.
Texto completoHamhoum, Fathi. "Situated navigation support for heterogeneous large crowds via augmented signage". Thesis, University of Newcastle Upon Tyne, 2012. http://hdl.handle.net/10443/1535.
Texto completoLibros sobre el tema "Signage"
Signage. New York, N.Y: Roof, 1987.
Buscar texto completoUnited States. Small Business Administration. y Signage Foundation for Communication Excellence., eds. The Signage sourcebook: A signage handbook. Sherwood, OR: Signage Foundation, 2003.
Buscar texto completoSignage and wayfinding design. Hoboken, N.J: John Wiley, 2007.
Buscar texto completoCalori, Chris y David Vanden-Eynden, eds. Signage and Wayfinding Design. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119174615.
Texto completoRainer, Ricarda Carina. Digital Signage am Point of Sale. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29003-0.
Texto completoManzinger, Sandra. Digital Signage am Point of Sale. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17717-1.
Texto completo(Firm), Focal Signs. Focal Signs: Safety, industrial, corporate signage : [catalogue]. Mitcham): Focal Signs Ltd. (12 Wandle Way, Mitcham, Surrey CR4 4NB, 2000.
Buscar texto completoWayfinding and signage: Construction and design manual. Berlin: DOM Publishers, 2010.
Buscar texto completoLundström, Lars-Ingemar. Digital signage broadcasting: Content management and distribution techniques. Amsterdam: Focal Press, 2008.
Buscar texto completoBarker, Peter. Sign design guide: A guide to inclusive signage. London: JMU and the Sign Design Society, 2000.
Buscar texto completoCapítulos de libros sobre el tema "Signage"
Smith, Mary S. "Signage". En Parking Structures, 333–57. Boston, MA: Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1577-7_10.
Texto completoVernon, Siobhan, Susan Irwine, Joanna Patton y Neil Chapman. "Signage". En Landscape Architect's Pocket Book, 310–12. 3a ed. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003119500-64.
Texto completoPandit, Debapratim y Deepa Sharma. "Signage". En Design Science and Innovation, 165–74. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-2203-9_6.
Texto completoPandit, Debapratim y Deepa Sharma. "Signage". En Design Science and Innovation, 165–74. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-2203-9_6.
Texto completoManzinger, Sandra. "Digital Signage". En Digital Signage am Point of Sale, 11–16. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17717-1_2.
Texto completoGarg, Ajay y Anil Dewan. "Signage System". En Manual of Hospital Planning and Designing, 467–71. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-8456-2_45.
Texto completoSmith, Mary S. "Signage and Graphics". En Parking Structures, 157–81. Boston, MA: Springer US, 1996. http://dx.doi.org/10.1007/978-1-4684-9922-3_6.
Texto completoCulic, Ioana, Alexandru Radovici y Cristian Rusu. "Smart Digital Signage System". En Commercial and Industrial Internet of Things Applications with the Raspberry Pi, 69–94. Berkeley, CA: Apress, 2020. http://dx.doi.org/10.1007/978-1-4842-5296-3_3.
Texto completoManzinger, Sandra. "Digital Signage am PoS". En Digital Signage am Point of Sale, 17–57. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17717-1_3.
Texto completoAllen, Kevin Lee. "Chase Bank Flagship Signage". En Vectorworks for Entertainment Design, 395. Second edition. | New York: Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429290671-47.
Texto completoActas de conferencias sobre el tema "Signage"
She, James, Jon Crowcroft, Hao Fu y Pin-Han Ho. "Smart Signage: An Interactive Signage System with Multiple Displays". En 2013 IEEE International Conference on Green Computing and Communications (GreenCom) and IEEE Internet of Things(iThings) and IEEE Cyber, Physical and Social Computing(CPSCom). IEEE, 2013. http://dx.doi.org/10.1109/greencom-ithings-cpscom.2013.133.
Texto completoLawyer, Raymond Scott. "Student Driven Digital Signage". En SIGUCCS '15: ACM SIGUCCS Annual Conference. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2815546.2815579.
Texto completoHarrison, John V. y Anna Andrusiewicz. "The digital signage exchange". En the 4th ACM conference. New York, New York, USA: ACM Press, 2003. http://dx.doi.org/10.1145/779928.779995.
Texto completoHasegawa, Dai, Satoshi Abiko y Hiroshi Sakuta. "Autonomous mobile digital signage". En the 28th Australian Conference. New York, New York, USA: ACM Press, 2016. http://dx.doi.org/10.1145/3010915.3010995.
Texto completoFreyssinier, Jean Paul, Nadarajah Narendran y John D. Bullough. "Luminance requirements for lighted signage". En SPIE Optics + Photonics, editado por Ian T. Ferguson, Nadarajah Narendran, Tsunemasa Taguchi y Ian E. Ashdown. SPIE, 2006. http://dx.doi.org/10.1117/12.681422.
Texto completoMolina, Cristian, Morelva Saeteros, Danny Iza y Abraham Loja. "Electronic System for Signage Detection". En 2022 26th International Conference Electronics. IEEE, 2022. http://dx.doi.org/10.1109/ieeeconf55059.2022.9810402.
Texto completoDishman, Paul, Joshua Groves y Dale Jolley. "Measuring Retail Visual Cues Using Mobile Bio-metric Responses". En CARMA 2018 - 2nd International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica València, 2018. http://dx.doi.org/10.4995/carma2018.2018.8287.
Texto completoDevecka, Branislav. "USING GIS TECHNOLOGY IN DIGITAL SIGNAGE". En 13th SGEM GeoConference on INFORMATICS, GEOINFORMATICS AND REMOTE SENSING. Stef92 Technology, 2013. http://dx.doi.org/10.5593/sgem2013/bb2.v1/s11.057.
Texto completoMcGiff, T. "292. HASP — Hazard Assessment / Signage Program". En AIHce 2001. AIHA, 2001. http://dx.doi.org/10.3320/1.2765822.
Texto completoCorenthy, Loic, Marcello Giordano, Richard Hayden, Daniel Griffiths, Craig Jeffrey, Hannah Limerick, Orestis Georgiou, Tom Carter, Jörg Müller y Sriram Subramanian. "Touchless Tactile Displays for Digital Signage". En CHI '18: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3170427.3186533.
Texto completoInformes sobre el tema "Signage"
Ripey, Mariya. NUMBERS IN THE NEWS TEXT (BASED ON MATERIAL OF ONE ISSUE OF NATIONWIDE NEWSPAPER “DAY”). Ivan Franko National University of Lviv, marzo de 2021. http://dx.doi.org/10.30970/vjo.2021.50.11106.
Texto completoZhou, Huaguo. Moving the Bus Back Into Traffic Safely - Signage and Lighting Configuration Phase I. Tampa, FL: University of South Florida, noviembre de 2007. http://dx.doi.org/10.5038/cutr-nctr-rr-2005-01.
Texto completoGargiulo, Frederick J. Developing a Functional Wayfinding System from the Existing Signage System at Madigan Army Medical Center. Fort Belvoir, VA: Defense Technical Information Center, mayo de 1994. http://dx.doi.org/10.21236/ada292939.
Texto completoVecherin, Sergey, Stephen Ketcham, Aaron Meyer, Kyle Dunn, Jacob Desmond y Michael Parker. Short-range near-surface seismic ensemble predictions and uncertainty quantification for layered medium. Engineer Research and Development Center (U.S.), septiembre de 2022. http://dx.doi.org/10.21079/11681/45300.
Texto completoEhiabhi, Jolly y Haifeng Wang. A Systematic Review of Machine Learning Models in Mental Health Analysis Based on Multi-Channel Multi-Modal Biometric Signals. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, febrero de 2023. http://dx.doi.org/10.37766/inplasy2023.2.0003.
Texto completoMartinez, Kimberly D. y Gaojian Huang. Exploring the Effects of Meaningful Tactile Display on Perception and Preference in Automated Vehicles. Mineta Transportation Institute, octubre de 2022. http://dx.doi.org/10.31979/mti.2022.2164.
Texto completoHalford, Donald. Transparent metrology of signal to noise ratios of noisy band-limited digital signals. Gaithersburg, MD: National Bureau of Standards, 1985. http://dx.doi.org/10.6028/nbs.tn.1077.
Texto completoSmith, Jijo K., Howell Li y Darcy M. Bullock. Populating SAE J2735 Message Confidence Values for Traffic Signal Transitions Along a Signalized Corridor. Purdue University, 2019. http://dx.doi.org/10.5703/1288284317322.
Texto completoBrown Horowitz, Sigal, Eric L. Davis y Axel Elling. Dissecting interactions between root-knot nematode effectors and lipid signaling involved in plant defense. United States Department of Agriculture, enero de 2014. http://dx.doi.org/10.32747/2014.7598167.bard.
Texto completoGreen, David M. Complex Auditory Signals. Fort Belvoir, VA: Defense Technical Information Center, septiembre de 1988. http://dx.doi.org/10.21236/ada199832.
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