Tesis: "Shopping on-line"

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Enamul, Hoque Mohammad. "On-line Shopping Usability and Customer Expectation : A Study on On-line Shopping Services in Bangladesh". Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17651.

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E-commerce has made life simple and innovative of individuals and groups; customer expectationin online shopping is different from the physical market where he has access to see the product.The primary goal of this research is to analyze the customer expectation and usability of the onlineshopping in Bangladesh. The theoretical framework discusses in brief about the customerexpectation and effect of retention on customer satisfaction. The study on customer expectation andonline shopping usability has been done from the perspective of a firm performing online business.To understand the customer satisfaction and loyalty level of online Bangladeshi shoppers, Ipursued with the collection of quantitative data with the help of survey. This study has no limitsregarding different product categories. From marketing and strategic point of view I will point outthose factors that might affect the customers, while purchasing goods online. Price, time savingand convenience were identified as important factors which lead to certain buying behavior inonline shopping. To measure the customer satisfaction and loyalty of online shoppers inBangladesh, the survey results are calculated with the help of SPSS software. The results of thesurvey reveal that while a moderate percentage of Bangladeshis are satisfied with online shoppingonly less than half of them stay loyal to their online sellers. However, on the long run, thesecustomers will be loyal and can be retained only when online businesses constantly satisfy them byproviding detailed product information on websites, superior customer service, quality and timelydelivery of goods and importantly effective website designs. This study does not control thedifferences across product categories. The study, focus on overall online shopping experience ofBangladeshi consumers. This research contributes to the study of online shopping customersatisfaction and loyalty in Bangladesh, and identifies the factors that might, influence the customer,while doing online shopping.
Program: Magisterutbildning i informatik

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Alsharif, Faisal Fahhad. "Investigating the factors affecting on-line shopping adoption in Saudi Arabia". Thesis, De Montfort University, 2013. http://hdl.handle.net/2086/9025.

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The Internet has played and still plays a vital role in people's lives in recent years. One of the most important aspects of technology relating to the Internet is electronic commerce (e-commerce). Despite the tremendous growth in the number of Internet users in Saudi Arabia, adoption of on-line shopping by individuals is still in its early stages. The two main reasons that motivated the researcher to conduct this study to investigate the factors that affect individuals in Saudi Arabia to use and adopt on-line shopping are belief in the importance of on-line shopping for the economy in general and for people's lives in particular, as well as the limited studies conducted in this regard. This research adopts a quantitative methodology to answer the research question: What factors enhance the likelihood of adoption of on-line shopping in Saudi Arabia? This research adopts a Unified Theory of Acceptance and Use Technology (UTAUT). The constructs used in this model are: performance expectancy, effort expectancy, social influence, facilitating conditions, attitude toward using technology, computer self-efficacy, computer anxiety and behaviour intention. The proposed additional constructs for this study are perceived credibility (security, trust, privacy and risks), cultural background (religion and language) and prevention factors (legislation availability, delivery services, postal address and quality of Internet services). The findings from this study show that there is a statistical effect of the factors noted above on behavioural intentions to use the technology; the research hypotheses have been achieved except four hypotheses in addition to the absence of the effect of moderator's factors, such as age, gender, education and experience. The finding also proved the importance of additional factors effecting on-line shopping adoption such as saving time, price, ease, faster shopping and delivery services.

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Lim, Nena. "The effects of experience and perceptions on consumers' acceptance of on-line shopping /". [St. Lucia, Qld.], 2003. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17160.pdf.

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Trent, Miles John Wedderburn. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce". Master's thesis, Lincoln University. Commerce Division, 2007. http://theses.lincoln.ac.nz/public/adt-NZLIU20080407.122132/.

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To date much of the literature on consumers concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative. In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers concerns. The concerns that were thus identified were combined with those that a review of the literature had previously identified, and were used to draw up a set of guidelines to be used in semi-structured interviews. Fifteen interviews were then conducted, in order to gain consumers views about each concern. It seems that at a higher level, consumers concerns have shifted. The literature suggests that in the past consumers concerns about Internet shopping have focused on the fact that Internet shopping is conducted via the Internet as a result of which consumers have, for example, been concerned about the privacy of their personal information ('if I give them my e-mail address, will I get spam?') This study suggests that now consumers concerns focus on the fact that Internet shopping is a form of shopping as a result of which they are now only prepared to use the Web sites of 'reputable companies', and they now require to be able to evaluate an item adequately before buying it. And it seems that another result of this is that consumers now expect that the 'reputable companies' whose Web sites they visit will as a matter of course - address to their satisfaction issues such as the privacy of their personal information. While there are some types of products that consumers are prepared to buy on-line (e.g., air travel), there are many about which they are reluctant. Concerns were expressed about a wide range of potential purchases, and for a variety of reasons; also, some data was inconsistent (for example, some consumers were not prepared to buy clothes on-line, but others were). This appears to be an area in which consumer attitudes are still evolving. It is suggested that it may be helpful for further research on this matter to consider both demographic factors and the degree of consumer involvement in particular types of purchases.

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5

Eckert, Alex. "Antecedentes da intenção de recompra dos consumidores no contexto de compras on-line". reponame:Repositório Institucional da UCS, 2016. https://repositorio.ucs.br/handle/11338/1145.

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O surgimento da internet e sua popularização provocaram uma mudança na maneira de se realizarem operações comerciais, emergindo as compras on-line. Essas operações dependem de percepções e atitudes que fazem com que os consumidores concretizem suas compras nesse ambiente, e estejam propensos a repetir essas operações. Assim, o presente estudo teve como objetivo analisar as relações entre os construtos segurança, privacidade, qualidade das informações, confiança e propaganda boca a boca eletrônica (e-WOM) positiva como antecedentes da intenção de recompra dos consumidores no contexto de compras on-line. Para atingir este objetivo, inicialmente, foi realizada uma revisão da literatura sobre estes construtos, propondo um modelo teórico a ser testado e validado. Na sequência, foi realizada uma survey com uma amostra de 410 consumidores que já realizaram este tipo de operação (compras on-line). Os dados foram analisados estatisticamente utilizando técnicas de análise multivariadas, mais especificamente pela técnica da Modelagem de Equações Estruturais, para a explicação do fenômeno estudado. Os principais resultados indicam que a segurança, a privacidade e a qualidade das informações do site de compras on-line afeta positivamente a confiança depositada neste site, e que a confiança, por sua vez, impacta positivamente na intenção de recompra dos consumidores que realizam compras neste ambiente. Além disso, ficou evidenciado que a confiança depositada no site de compras on-line não afeta o envolvimento dos consumidores em propaganda boca a boca eletrônica positiva, e esta, por sua vez, não impacta na intenção de recompra neste site. Como implicação destes achados de pesquisa, o presente estudo contribuiu para uma melhor compreensão acerca dos fatores antecedentes da intenção de recompra dos consumidores que compram no ambiente on-line, o que pode repercutir no sucesso para as empresas que operam neste contexto.
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The emergence of the internet and its popularity led to a change in the way we conduct business operations, what caused online shopping growth. These operations depend on perceptions and attitudes that make consumers materialize their purchases in this environment, and heighten their propensity to repeat these operations. Thus, this study aims to analyze the relationships between the constructs security, privacy, quality of information, trust and positive electronic word-of-mouth (e-WOM) as antecedents of repurchase intention of consumers in online shopping context. To achieve this goal, initially we performed a theoretical review in these constructs, proposing a theoretical model that has been tested and validated. Afterwards, a survey was conducted with a sample of 410 consumers who have already performed this type of operation. The data was statistically analyzed using multivariate analysis techniques, specifically the Structural Equation Modeling, which assist in the explanation of the phenomenon studied. The main results indicate that security, privacy and the quality of online shopping site information positively affects trust in that site, and that trust, in turn, positively impacts consumers intention to repurchase. Furthermore, it was found that trust in online shopping site does not affect the involvement of consumers in positive electronic word-of-mouth, and this, in turn, does not impact on the repurchase intention in that site. As implication of these findings, this study contributed to a better understanding of the determinants of consumers intention to repurchase in online environments, which can have impact on the success of companies operating their business on the Internet.

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Harden, Amy J. "Examination of women's attitudes toward electronic on-line in- home shopping for apparel information search and purchase /". The Ohio State University, 1992. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487779914827301.

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Bebber, Suélen. "Qualidade da informação, desconfiança, risco percebido e intenção de compra no contexto de compras on-line". reponame:Repositório Institucional da UCS, 2015. https://repositorio.ucs.br/handle/11338/1023.

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O comportamento do consumidor, frente às novas opções oferecidas pela internet e pelos canais on-line tem mudado a forma com que os consumidores agem e buscam pela melhor opção de compra. Diante disso, é necessário o entendimento dos antecedentes ou dos fatores determinantes da intenção de compra dos consumidores, o que é oportuno de ser estudado no contexto de compras on-line, visto que tal contexto está se disseminando entre os consumidores. Isto posto, a partir desta pesquisa, foi elaborado e testado um Modelo Teórico, considerando os construtos Qualidade da Informação, Desconfiança e Risco Percebido como antecedentes da Intenção de Compra, com o objetivo de analisar a relação entre estes construtos no contexto de compras on-line. Dando sequência ao estudo, foi realizada uma pesquisa quantitativa, por meio da aplicação de uma survey. Para a análise dos dados, foram utilizadas estatísticas multivariadas, incluindo a Modelagem de Equações Estruturais, para que fossem testadas e analisadas as hipóteses de pesquisa. Os resultados evidenciaram que a qualidade da informação influencia positivamente a desconfiança no site de compras on-line; a desconfiança influencia negativamente o risco percebido; a qualidade da informação influencia positivamente na intenção de compra do consumidor no site de compras on-line; e a desconfiança influencia negativamente na intenção de compra do consumidor no site de compras on-line. Dessa forma, o estudo contribui com a evolução dos conceitos empiricamente testados, no sentido de um maior entendimento individual de cada construto apresentado no Modelo Teórico, bem como da relação entre eles como determinantes da intenção de compra, indicando que se encontrem relações significativas entre a Qualidade da Informação, a Desconfiança e o Risco Percebido como determinantes da Intenção de Compra no contexto de compras on-line, que podem vir a repercutir em maior lucratividade e rentabilidade e, consequentemente, maior competitividade para varejistas on-line.
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Fundação de Amparo à Pesquisa do Estado do Rio Grande do Sul.
Consumer behavior, facing the new options that the internet and online channels offer, has changed the way consumers act and search for the best purchase option. Therefore, the understanding of the antecedents or determinant factors of customers’ purchase intention is necessary, what is opportune to be studied in the online purchase context, since such context is disseminating among customers. Therein, from this research, a Theoretical Model has been elaborated and tested, considering the constructs Information Quality, Distrust and Perceived Risk as antecedents of Purchase Intention, aiming at analyzing the relation among these constructs in the online purchase context. Continuing the study, a quantitative research was performed, by means of the application of a survey. Multivariate statistics technics were applied for data analyses, including Structural Equation Modeling, to test and analyze the proposed research hypotheses. The results showed that information quality positively influences distrust in the website; distrust negatively influences perceived risk; information quality positively influences customer purchase intention in the website; and distrust negatively influences customer purchase intention in the website. Therefore, this study contributes with the evolution of the empirically tested concepts, in the sense of a greater individual understanding of each construct presented in the Theoretical Model, as well as the relation among them as determinants of purchase intention, indicating that meaningful relations be found between Information Quality, Distrust and Perceived Risk as determinants of Purchase Intention in the online purchase context, that may impact greater profitability and, consequently, greater competition for online retailers.

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Alegria, Sharla N. "Queer identity? Discussing identity and appearance in an on-line "Genderqueer" community". [Tampa, Fla] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0001939.

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Vuckovski, Oliver y Fredrik Nyberg. "Hur expanderar näthandelsföretag?" Thesis, Södertörn University College, School of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1501.

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Internet commerce is nowadays a well known phenomenon. There is awareness that a lot of newly created companies operate their business through the Internet. You can see a tendency where many young people try to establish an Internet business with the hope of success and expansion on today’s fierce market rivalry. To achieve success, companies have to consider factors like business concept, logistic knowledge, future vision, resources and contacts when initializing their business.

Having this in mind, we can clarify the purpose with this paper: “To analyze in what way On-line shopping companies that sell consumer electronics, cell phones and music/entertainment products, have expanded” The paper is based on telephone interviews with three On-line shopping companies. The questions asked are the same for each company and are of dielectric character.

The outcome of the interviews led the writers to a couple of conclusions:

A company's expansion is influenced of the world it´s living in. The customer’s needs and requirements stand in focus. The company whom best satisfies the customer’s needs distinguishes itself among the competitors. The conductor's role and person also influence the ability to expand, a careful respective risk inclined person runs companies in various way.

When on-line shopping companies extend, they develop its distribution for customer benefit. This is done in cooperation with the Swedish postal service to lower company carriage-charges and to employ further staff members. When companies grow they become more attractive to suppliers, forcing them to filter and choose correct suppliers according to company needs. A growing company demands thorough development of its delivery service. The actions taken involve cutting the time of delivery, assure correct quality and price of products and having a back-up plan in case problems should arise when the company i.e. reconstruct their storehouse or when purchasing another company. These factors converge in one basic outlook: To get hold of further more pleased customers.

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Ricknäs, Daniel y Frida Stam. "Visual User Interface for PDAs". Thesis, Linköping University, Department of Science and Technology, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1994.

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This report is a part of a diploma work, conducted as a part of a Master of Science degree. The diploma work consists of a preliminary study, two case studies, a user study, a paper and this report. It was created at the Linköping University for the department of Science and Technology, in cooperation with Unilever Research in the UK, and partly with the EC founded project, Smartdoc IST-2000-28137.

Hand-held, mobile devices like Personal Digital Assistances (PDAs) are becoming increasingly popular in today’s wireless world. While trying to pack all the possible information into a small window, a nightmarish scenario is created for the interface designer to deal with. The goal for this project was to investigate different Visual User Interfaces (VUIs)on PDAs, and how to apply desktop interaction techniques to PDAs.

A VUI model based on Zooming User Interface (ZUI) techniques, to adapt two complete different visualisation application areas; on-line brand-based shopping and flood warning system for PDAs, is presented. The on-line brand- based shopping was evaluated in a benchmark usability study comparing it to traditional PC based on-line shopping.

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Conde, Ana Cristina Pinzkoski. "Estímulos no ambiente de compra online: impacto na intenção de recompra do consumidor". Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-10062013-160834/.

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A presente dissertação investiga o quanto influencias situacionais, presentes nos sites de empresas do comércio eletrônico, impactam na intenção de recompra do consumidor online. Para tanto, um modelo teórico integrativo foi desenvolvido e investigado, baseado em uma revisão teórica dos principais estudos que pesquisam intenção de compra no e-commerce. Buscou-se o desenvolvimento de um modelo que proporcionasse uma explicação abrangente dos principais fatores advindos do contexto de compra nos sites que tivessem uma relação positiva com a satisfação e intenção de recompra do consumidor. Uma das grandes contribuições dessa dissertação é a identificação dos fatores presentes nos sites de empresas do e-commerce mais importantes no processo de decisão de compra do consumidor. Como contribuição teórica, esse modelo desenvolvido abrange além dos principais construtos que já estão sendo investigados nesta área de estudos (conteúdo, layout, risco percebido e diversão) construtos ainda não investigados em um mesmo modelo: Tipo de apelo utilizado na comunicação, Comunicação do preço, Tipo de manchete e Facilidade percebida na realização da transação. Além disso, investigou-se se a variável gerações de consumidores seria moderadora destas relações. Os dados desse estudo foram coletados a partir de uma amostra de 228 questionários válidos aplicados em consumidores que utilizam a Internet para realizar compras. O método de coleta de dados aplicado nesta pesquisa foi a pesquisa do tipo survey com questionários auto-administrados pela Internet. Para a análise de dados primários coletados, optou-se pelo uso do mínimo quadrado parcial (Partial Least Squares ou PLS) para a obtenção tanto das relações dos construtos independentes e dependentes, como também das relações existentes entre todos os construtos do modelo proposto. Resultados obtidos demonstram que a satisfação afeta diretamente a intenção de recompra do consumidor. Além disso, todos os construtos do modelo tiveram a hipótese sustentada, indicando influencias com magnitudes distintas, mas todas positivas. A variável gerações demonstrou moderar a relação de 4 dos 8 construtos da pesquisa. Destaca-se por fim que o modelo proposto permite a explicação de elevada proporção da variância total da intenção de recompra.
This project presents a study that investigates how recurrent online consumers are influenced by different aspects while shopping through websites (e-commerce). The author reviewed main international academic studies about buying intents through the internet, and then investigated and modeled an integrative survey, which could correlate both consumer satisfaction and rebuying intent with a series of factors related to the shopping experience. The main contribution of this paper is the identification of the most important factors on the online stores (e-retail) which positively impact the online shoppers, both, those already analyzed in many studies as content, layout, enjoyment and perceived risks, and some new constructs that have not been analyzed together as headlines, price/discount offers, advertisement appealing and easiness of browsing. Moreover, this paper also offered a perspective about whether and how these factors vary according do consumers\' generation. All data was extracted from an online self-administered survey with 330 consumers in São Paulo who declared being used to shopping goods through Internet. It came to a 228 valid respondents, whose responses were analyzed through the method of Partial Least Squares (PLS), in order to obtain both, the correlation of dependent and independent constructs, as well as the correlation among all factors analyzed within this study. The main outcome of this study is that online shoppers\' satisfaction strongly impacts their rebuying intention. Moreover, all the constructs present in this study have proved their positive impact on consumers rebuying intention, each factor varying in correlation strength, but all positive and statically proven. Besides that, the variable \'generation\' moderated 4 out of all 8 constructs presented in this study. Lastly, the proposed model statically explains higher proportion of total rebuying intention variance.

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Morás, Andréa Cláudia. "Processo decisório do consumidor: uma análise do papel da internet na compra de bens duráveis". Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/1335.

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This dissertation had as its objective to analyze the role that the World Wide Web has over the consumer decision-making process. Subjects of this research were the Great Sao Paulo region and the television sets purchasing processes. The revision of the theoretical fundaments encompassed studying the consumer behavior and its decision-making process, circling back to the concepts of online shopping, the Internet and its current development stage in Brazil, and setting up a broad view of the Brazilian television-sets market. The methodology consisted of quantitative field research, in which it was verified the role of the World Wide Web in the consumer decision-making process. The study indicated that the Internet is a definite part of the shopping process, from searching for information, evaluating and recommending alternatives and finally purchasing. Its resources are also used in conjoint online / offline processes and the majority of Brazilian consumers find the Internet to be a great tool. The large number of Brazilian Internet users and the changes that the Internet has brought to the Brazilian way of life as a whole confirm this research s relevancy. This study intends to innovate by considering not only the online shopping, but also the traditional offline process, establishing a comparison between the role of the World Wide Web in both processes
Esta dissertação teve por objetivo investigar o papel que a rede mundial de computadores exerce sobre o processo decisório do consumidor. A região da Grande São Paulo e a compra de aparelhos televisores constituíram o foco delimitador da pesquisa. A revisão da fundamentação teórica abordou o estudo do comportamento do consumidor e seu processo decisório, revisitando os conceitos de virtualização e Internet e o estágio de desenvolvimento da mesma no Brasil, além de montar um panorama do mercado brasileiro de aparelhos de televisão. A metodologia consistiu no trabalho de pesquisa exploratória de campo quantitativa, quando foi averiguado o papel do acesso a world wide web no processo decisório dos consumidores. O estudo indicou que a Internet é parte dos estágios do processo decisório, desde a busca de informações, passando por avaliação de alternativas e até mesmo a compra. Seus recursos também são utilizados nos conjuntos envolvidos na tomada de decisão e os consumidores em sua grande maioria consideram seu advento um grande facilitador. A relevância do estudo está no grande volume de usuários existente no Brasil e as modificações que a Internet provocou no modo de vida da sociedade como um todo. A inovação deste trabalho consiste na consideração do processo de compra on-line, mas também do realizado em lojas físicas, comparando o papel da rede mundial de computadores nos dois tipos de compra

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Trent, M. J. W. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce". Diss., Lincoln University, 2007. http://hdl.handle.net/10182/427.

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To date much of the literature on consumers' concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative. In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers' concerns. The concerns that were thus identified were combined with those that a review of the literature had previously identified, and were used to draw up a set of guidelines to be used in semi-structured interviews. Fifteen interviews were then conducted, in order to gain consumers' views about each concern. It seems that at a higher level, consumer's concerns have shifted. The literature suggests that in the past consumers' concerns about Internet shopping have focused on the fact that Internet shopping is conducted via the Internet – as a result of which consumers have, for example, been concerned about the privacy of their personal information ('if I give them my e-mail address, will I get spam?') This study suggests that now consumers' concerns focus on the fact that Internet shopping is a form of shopping – as a result of which they are now only prepared to use the Web sites of 'reputable companies', and they now require to be able to evaluate an item adequately before buying it. And it seems that another result of this is that consumers now expect that the 'reputable companies' whose Web sites they visit will – as a matter of course - address to their satisfaction issues such as the privacy of their personal information. While there are some types of products that consumers are prepared to buy on-line (e.g., air travel), there are many about which they are reluctant. Concerns were expressed about a wide range of potential purchases, and for a variety of reasons; also, some data was inconsistent (for example, some consumers were not prepared to buy clothes on-line, but others were). This appears to be an area in which consumer attitudes are still evolving. It is suggested that it may be helpful for further research on this matter to consider both demographic factors and the degree of consumer involvement in particular types of purchases.

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14

Wang, Chia-Ching y 王佳晶. "Research on Female on Line Shopping Behavior". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/32470668396244961685.

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碩士
大葉大學
資訊管理學系碩士在職專班
94
In the most previous research on internet shopping, the primary focus are most on the managerial aspects of the online shops and the consumer behaviors toward online shopping experience. However, not many researches were involved with the investigation of the female consumer’s online shopping behavior. In respond to construct a model with female consumer as a independent variables. The purpose is to discover whether the degree of website satisfaction will affect the purchasing decision made by female consumer. Along with the discussion of whether the brand image and online shopping experience will influence the purchasing decision of the female shopper. The investigation result are as followed : 1.In the shopper’s background investigation, the shoppers who goes online frequently will tend to shop more online. 2.Brand image is a characteristic factor which dominate female from purchase. 3.In the website satisfaction research, the two primary influence factors are “Product Price” and “Trading procedure”.

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Lee, Ching-yi y 李靜儀. "Lifestyle Factors and On-line Shopping". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/88626692621895201411.

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碩士
逢甲大學
科技管理研究所
100
With the development of the Internet and e-commerce platform, it gradually changed the spending habits of many consumers. Consumers'' choices no longer limited to the physical stores, shopping platform including the traditional business operators, the TV shopping industry and retail business, they all began to expand the territory of the on-line shopping careers. 　The Internet access population has reached ten million, eight hundred and eighty thousands people with the popularity of the Internet. According to market research study reported that more than 90% of respondents had used on-line shopping, and the remaining unused on-line shopping respondents were also 59.5% would increase the frequency of on-line shopping. On the other hand, according to information published by the Market Intelligence and Consulting Institute (MIC), in 2011 e-commerce market is expected to reach NT$ four hundred thirty billion, and it grow by 20% compared to 2010. 　Based on this, in this study lifestyle is on the consumers'' point and studied from view of the consumers'' psychology, so more close to the consumers. And further, this study is to segment the on-line shopping consumers to lifestyle variables of various users. To explore what lifestyle factors considered for the on-line shopping consumers. We will by demographic variables to test significant differences on different lifestyle’s consumers to on-line shopping intention. 　In this study we use questionnaires to collect data. And then we use factor analysis, cluster analysis, chi-square test and regression to data analysis. The results showed that on-line shopping and lifestyle factors considered, including "Importance of information", "Internet logistics", "Importance of network security","Epidemic-prone", "Importance of shopping convenience "and "Shopping impulsion." Especially on "Importance of information" and " Internet logistics." 　In demographic variables, it displayed significant differences in "gender" and in "education background" on on-line shopping intention. In "gender", compared to men, women are more willing to use the on-line shopping. In "education background", the higher the education background the more willing to use on-line shopping.

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Lee, I.-Wen y 李沂紋. "A study of Cosmetics On-Line Shopping Satisfaction". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/94296268919288078374.

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碩士
淡江大學
國際貿易學系國際企業學碩士在職專班
97
Since the high growth rate of on-line shopping population, to buy cosmetics through on-line shops becomes a very new and fashion way in Taiwan’s cosmetics market. But on-line shops selling cosmetics compete in a very struggle environment with withdraw rate 18.04%. How to reach the break-even point and reduce the withdraw rate has become the more concern topic for all the on-line shops that sell cosmetics. This study uses the revised ACSI model as the research framework. To verify the impacts of perceived sacrifice, customer expectation and perceived quality on on-line shopping cosmetic satisfaction, and try to find out which is the key antecedent of e-customer satisfaction. Besides, this study also examines the relationship between e-customer satisfaction and e-customer loyalty. The survey data were collected from 303 customers who have the purchasing experience through on-line cosmetics stores, and the data were analyzed by the Structural Equation Modeling (SEM). This study has two major findings: 1.E-customer satisfaction is the key successful factor in Taiwan’s on-line cosmetics market. 2.Customer expectation is the most important antecedent of e-customer satisfaction.

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17

Chang, Tzu-Wei y 張滋煒. "A study on the Relationship Between on-line video-watching and on-line shopping Behaviors". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5a45hf.

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碩士
國立交通大學
管理學院高階主管管理碩士學程
105
Watching video programs through internet (on-line video viewing) has become increas-ingly popular. According to Google (2017), the daily hours of on-line viewing on YouTube are quite close to that of watching television. In addition, on-line shopping has been substantially increasing. This research has three objectives: (1) examining the behavior of on-line video viewers, (2) examining the behavior of on-line shop-ping consumers, and (3) investigating if on-line video viewing preference has an ef-fect on the intention of on-line shopping. We carry out a two-stage survey. The first stage survey is intended to identify users of on-line video and on-line shopping. Tak-ing significant users screened from the first stage survey as subjects, the second stage survey is designed to achieve the three research objectives.

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18

Tsai, Meng-lung y 蔡孟龍. "A STUDY ON THE INFLUENTIAL FACTORS OF ON-LINE SHOPPING". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/53901438358781891754.

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碩士
南華大學
企業管理系管理科學碩博士班
99
As the number of Internet users increases and the Internet technology develops rapidly, companies start to apply the Internet to marketing and customers begin to accept the concept of online shopping. Therefore, how to utilize the global information to grasp this vast market will be the top priority for enterprises. With the aim of investigating the possible factors that affect customer’s intention of online shopping, the study classifies the influencing factors of online shopping behavior into four categories, including website characteristics, product characteristics, store image and perceived playfulness. The differences between demographic variables and those factors are then discussed. By questionnaire survey on online shopping experiences of customers in Taiwan, the research intends to conduct validity and reliability analysis on the 502 data collected. Moreover, T-test and One-way ANOVA analysis are applied to examine whether demographic variables have significant influences on website characteristics, product characteristics, store image, and perceived playfulness. 　　　The research results are as follows: 1. A significant difference is found between gender and marital status and website characteristics. 2. A significant difference is found between gender, frequency of Internet use, and Internet access hours and product characteristics. 3. A significant difference is found between age and store image. 4. A significant difference is found between gender, income, frequency of Internet use, Internet access hours, and online shopping experiences and perceived playfulness.

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19

Švec, Dalibor. "Consumer protection under EU law concerning on-line shopping". Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-167727.

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Lo, Wei-wen y 羅尉文. "Factors Influencing Military Man Acceptance of On-line Shopping". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/18856059331634969196.

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碩士
國立中正大學
資訊管理所暨醫療資訊管理所
97
The increasing popularity of the Internet has resulted in the emergence of online shopping in e-commerce. Understanding what motivates military man to accept online shopping is important since it is the vital to the survival of service providers in a competitive environment. Hence, this study aims to examine factors influencing military man acceptance of online shopping. Perceived usefulness and perceived ease of use are depicted as important drivers of online shopping acceptance. In addition, this study also adopted the FFM’s big five personality factors to understand their effects on online shopping acceptance. The research model was tested using a survey from 556 military men. The results indicated that the user personality factors can be useful predictors of perceived usefulness and perceived ease of use. Furthermore, perceived usefulness, perceived ease of use, information quality, and system quality significantly affect the military man acceptance of on-line shopping. Some implications are also provided.

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21

TING, JIANG YAN y 江彥廷. "A comparative study of both coast’s on-line shopping web-discussion on Taiwanese business how to use on-line shopping web to enter Chinese market". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/8sxxr3.

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碩士
東吳大學
國際經營與貿易學系
103
In this study, in view of the rapid development of e-commerce activities, making online transactions become the most popular way to trade. Due to scientific and technological advances in technology changed the consumption patterns of the population, whether it is food, clothing, housing, transportation, education, music ... and so on, can move through the network one finger, and transparency of commodity information network, competitive prices, convenient way to pick up large number of people are attracted to Internet shopping. Similarly, the e-commerce market in mainland China is in full swing to develop e-commerce site in China and Taiwan are facing different external environment, coupled with differences in resources of the site itself, making the cross-strait e-commerce site toward the different business model development. E-commerce on both sides not only brisk performance, was optimistic about the development trend of the next estimate by the Institute for Information Industry, Taiwan 2011 e-commerce market reached NT $ 4,300 million, an annual growth rate of 20% by the Swiss; credit pre-policy report that e-commerce is the fastest growing industry in China in the next five years, the growth rate may reach 400%. Mainland China's e-commerce leader Alibaba, announced plans to invest one hundred billion yuan construction of logistics system, which means that China's online shopping market prospects certainly. Yahoo! Canada with mainland China on the Taiwan market market Alibaba as the main object, and to explore several dimensions: logistics, cash flow and information flow found in the company's background information Yahoo! Yahoo! accounted for some basic advantages, Alibaba lead over other competitors in the overall gold logistics system integration. Comparison of cross-strait the electronic commercial property website in the business model and analysis of these points What are the pros and cons of a borrow environment for Taiwan enterprises to actively expand the mainland market. Keywords: B2C e-commerce, customer relationship management, logistics and cash flow information flow

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22

Hoang, Tran Dac y 陳得黃. "Factors Influencing On Customer Behavior In On-Line Shopping In Vietnam". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/40184007096428079407.

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碩士
樹德科技大學
資訊管理研究所
97
This research examines the factors influencing on online shopping adoption in Vietnam. Multiple theoretical perspectives are synthesized to hypothesize a model of online shopping behavior. An Extended Theory of Planned Behavior (ETPB) is used to studying the impact of factors on online shopping adoption. 152 valid responses were collected form Ton Duc Thang University and Nha Trang University; all most respondents are in-service students. The links between measurement model and structural model were analyzed by using SPSS and PLS techniques. The test of the model shows support for four of the seven research hypotheses. The reliability of data and scales was assessed by calculating Chronbach’s Alpha. The result of the study shows that the effects of the five antecedents of intentions accounted for 62.6 % of variance, and Over 34% of the variance in attitudes is explained by perceived consequences and personal innovativeness. And the analysis enable us to understand that customers’ intention to shop online is influenced firstly by behavioral control, and secondly by perceived consequences through attitudes. Using PLS analysis, we gain critical insight into the relationship between these factors and Vietnamese customers’ intentions

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23

Chen, Shuan-Han y 陳萱翰. "The application of a hybrid recommendation system on on-line shopping". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/26s8f4.

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碩士
國立東華大學
資訊工程學系
102
With the advance of Internet, people can search and purchase what they need from the Internet even in the home. However, in the age of information explosion, how users can find their interested goods becomes a major problem to be solved. Although there are many auction websites to support this service, their performances are not very good. Users also can’t stay in front of the computer on twenty-four hours a day to browse the website. Therefore, how to face with the information explosion and provide the user convenience becomes our concerned problem. A recommendation system becomes a major way to solve the problem. It can not only reduce search cost but also increase sales opportunities in the online shopping business and improve customer loyalty. By using the past preferences to the goods, the recommendation can be applied to similar goods. A recommendation system can be based on the technology of content-based filtering, collaborative filtering, and hybrid approach. A recommended system can effectively analyze the characteristics and habits of the user. In this research, for the purpose of searching and purchasing goods at any time, a system implementation is developed on the smartphone based on a hybrid recommendation technique to the auction website. This recommendation system combines the classification, clustering, and hybrid collaborative filtering techniques. The purpose of this study is to reduce the time in searching for goods, and to allow users to do on-line shopping anytime via a smartphone.

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24

OuYang, Yu-Ting y 歐陽妤亭. "The Difference of On-line Shopping Behavior Between Different Gender -A Case of China Graduate Students Purchase Skin Care Products via On-line Shopping". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/ry3w23.

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碩士
國立臺灣師範大學
管理研究所
101
Both consumer group of men and women have a pivotal position in cosmetic market, but they have different consumption habits and characteristics. This study explores the differences of gender consumers buy skin care products through internet. The study based on the theory of planned behavior, and it explored college students in People’s Republic of China how their attitude, subjective norm, perceived behavioral control affect willingness to buy skin care product via and analysis different gender purchase intention model differences. According to the purpose of this study, the research network survey in May 2012, to obtain a sample of 526 valid questionnaires data. The questionnaire measurements were modified based on the result from reliability analysis, validity analysis and correlation analysis on the collected data. And then, this paper made fit analysis on the hypothetical model by using structural equation modeling. The study shows: First, attitude has a significant positive impact on purchase intention in female mode, thus when the more positive attitude of female consumers buy skin care products via internet, will be stronger purchase intention. Second, subjective norms will have positive influence on purchase intentions with male model. In female model, subjective norms has a significant positive effect on purchase intention. Third part, perceived behavioral control does not significantly affect purchase intention.

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Lee, Shou-Yu y 李守彧. "Agent-based Security Monitoring Technologies for On-line Shopping System". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/74820496775672655814.

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碩士
東海大學
資訊工程學系
100
Internet shopping is a business model which combines the convenience of modern life and mobility, and creates more opportunities for many small capitals. However, the old pattern of technologies in use brought to many security problems that still exist. Also, while security is often an issue easy to be undercover, the lack of training and experience for the engineers often result in unnecessary security threats in enterprise-class software development. In this paper, a framework for agent module, acts as a possible security solutions. This module will provide the following features: 1. An agent can test according to the rules and output documents that users defined. 2. An agent management platform to allow uninterrupted test of a monitoring module. 3. Knowledge base to store rules for future use. 4. Agent interface provides portability, with the system content easy to transplant. This module is expected to construct procedures for monitoring with existing technology, to provide a solution of the security management of a shopping site.

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Dorjdagva, Munguntuya y 石明安. "CONSUMERS’ ATTITUDES AND PREFERENCES CONCERNING SHOPPING ON-LINE IN MONGOLIA". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/29597175767661217358.

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碩士
國立聯合大學
管理碩士學位學程
102
ABSTRACT In recent years, number of consumers to purchase online shopping has been sharpened due to the rapid development of internet and e-world. In Mongolia, number of companies, entrepreneurs and individuals who run their business in a trending way of e-commerce and e-business, has been also increased and it seems that the number will be accelerated in future even though this market is only in its initial stage of development. It would be useful for marketing strategy of companies and entrepreneurs to realize consumers’ behavior and attitudes toward online business and stores. This research aims to (1) determine key factors that influence Mongolian consumers’ attitudes and behavior toward online shopping, (2) find out correlations between demographic factors and the key factors; and (3) provide a list of suggestions to improve the efficiency and productivity of Mongolian online retailers. Based on theoretical framework of TAM and TPB models, the research model is constructed with moderating effects of tangible facility and innovativeness. The questionnaire to find out Mongolian consumers’ attitude toward online shopping was elaborated and total of 266 responses were successfully received through social media (facebook.com) and personal e-mails. Data analysis and its result are analyzed and discussed.

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Cheng, Li-Chia y 鄭力嘉. "Influencing Factors for WWW Users to Adopt On-line Shopping". Thesis, 1998. http://ndltd.ncl.edu.tw/handle/06899615843116399220.

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碩士
國立屏東科技大學
資訊管理研究所
86
Due to a rapid expansion of commercial usage on the Internet, on-line business is showing its growing potential and economic benefit on business competition. On-line shopping is a totally new consuming experience for most people. However, though fast and convenient comparing to traditional shopping, social contacts, such as bargaining, are not provided during the process of on-line shopping. Moreover, stereotyped consuming behavior of "seeing is believing" and concerns on Internet security may also be obstacles for many consumers to shop on-line. Through investigating WWW users'' expectation on shopping environment and business running style of on-line companies, this study examined influencing factors for users to adopt on-line shopping. Factors causing users to avoid on-line shopping are also of great interest. Enterprises doing Internet business may find the results of this study useful in their marketing analysis and planning. A web-based questionnaire was employed. Items were grouped into five sections in the questionnaire: on-line shopping environment, on-line business running style, on-line shopping experience, reasons avoid shopping on-line and demographic information. A total of 617 questionnaire was collected, 410 males and 207 females. The results indicated that male subjects were higher motivated to shop on-line than their female counterparts. Subjects with on-line shopping experience were found to have significantly higher motivation to shop on-line than those without such experience. Security problem of using credit card for payment via Internet still is the most concerns for many subjects. Provision of detail information regarding product description and procedures for making order, as well as a comprehensive after-sell service may largely encourage web users adopting on-line shopping. Having exceptional items that could only be found on Internet-based shopping place may also attract web users to shop on-line.

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Wang, Tao-Hsing y 王道行. "Studies on consumer preferences while on line shopping: an e-fulfillment perspective". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/06091270748388514577.

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博士
國立中央大學
企業管理研究所
99
The majorities of internet users utilize the internet as a tool for searching and viewing information on products of interest, but tend to visit a physical store to make the final purchase. There are many reasons why consumers are unwilling to purchase online. One of the main reported reasons is that the online order-fulfillment process is not satisfying. Therefore understanding and integrating consumers’ behavior of e-fulfillment, and develop adequate solutions in order to achieve business success is crucial for e-tailers. Hence this research employed two studies to investigate consumer preferences during the e-fulfillment process in on line shopping. The first study attempts to investigate consumer’s behavior of pre-purchase e-fulfillment process. The purposes of this study were: (1) to identify the key attributes offering by e-tailer’s websites which interact with consumers during the e-fulfillment process and to examine how these attributes affect their preferences evaluation, (2) to utilize product category as a segmentation variable, and to distinguish preferences across various consumer segments. The second study focused on understanding consumer’s service recovery behavior when the website’s e-fulfillment failure occurred. Primary aims of this study were: (1) to synthesize relevant literature to identify the key attributes of service recovery strategies for product delivery delays, and to elucidate the consumer’s preference structures of these attributes, (2) to segment consumers into different groups based on the preference structures of consumers, facilitating the understanding of differences in the preferences of different groups of consumers. In this research, data was gathered through web-survey sampling targeted in the population of Taiwan and conducted conjoint analysis in order to assess the structure of consumer preferences concerning key attributes. For study 1, five key attributes during the order-fulfillment process were identified: return policy, delivery options, payment methods, customer service and support, and order confirmation. Different product-category consumer segments had different preferences with respect to these attributes. The results of study 2 indicate that the four important attribute of service recovery were: compensation, response speed, apology, and contact channels. A two-stage cluster analysis was performed based on the structure of consumers’ preference to segment respondents into two groups: an efficiency group and a benefits group. Consumers in the efficiency group most prefer response speed recovery attribute, however, consumers in the benefits group most emphasized compensation recovery attribute while facing delayed delivery in online shopping. Finally, in this thesis the managerial implications, contributions, limitations, and directions for future research are discussed. Key words: e-taller, e-fulfillment, delayed delivery, service recovery, conjoint analysis

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Tsou, Shih-Ping y 鄒施苹. "A Study of On-Line Shopping Customer Satisfaction and Loyalty Behavior". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/58026548424803518262.

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碩士
淡江大學
國際商學碩士在職專班
97
According to the research from MIC in 2007, the ranking of on-line shopping is No.5 of the all on-line activities in Taiwan. In addition, the market scale of on-line shopping will grow up to NT$253 billion in 2008, the growth rate is 36.4% comparing to 2007. Thus we can know the on-line shopping is becoming one of the important retail channels for customers, and this research focuses on the on-line shopping in Taiwan market. This research presents the on-line shopping customer satisfaction in Taiwan, and the framework of this study is based on the revised ECSI Model (European Customer Satisfaction Index). The 209 samples were collected from the customers who have the purchasing experience through on-line stores (B2C). The data were analyzed by Structural Equation Modeling (SEM). There are 3 results from this research: In Taiwan’s on-line shopping market 1.E-customer satisfaction is the important antecedent of e-customer loyalty. 2.E-customer expectation, service quality, perceived value influence e-customer satisfaction. Among them, e-service quality influences e-customer satisfaction the most. 3.E-customer satisfaction is the most important mediator among e-customer expectation, service quality, perceived value and loyalty.

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claudia y 吳碧雲. "The impact of the on-line informational capabilities on purchase intension-A case study of shopping websites —A case study of shopping websitesThe impact of the on-line informational capabilities on purchase intension—A case study of shopping websites". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/40886663863791636488.

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碩士
國立臺北大學
企業管理學系
93
Website shopping possesses a big market potential because people are getting familiar with this kind of purchase behavior. However, few researches have been done with respect to this topic. In this thesis, we focus on the issues related to website shopping, including system integration, electronic business readiness, customer related process, on-line information capability, and purchasing power. Based on these factors, we discuss how they affect the purchasing intention. The objective of this research includes: 1.To build up the framework for studying the purchasing intention for website shopping and discuss the influences of several variables 2.To find out the key factors which affect the on-line shopping so as to establish proper plans and strategies for the shopping websites 3.To discuss the relationship between on-line informational capability and purchasing intention to support the decisions of the marketing strategies We first review the previous works and choose several important variables and construct the research framework. Then, the relationships between these variables are discusses. Finally, a hypothesis is established, which is also verified by the SEM analysis methodology in this thesis. The result has been confirmed with some case studies and is concluded as follows. 1.The established on-line shopping model can be applied to various shopping websites. 2.The on-line informational capability provided by the content providers will influence the customers’ purchasing intention. Thus, this factor should be seen as the first priority while the content providers are designing the website. 3.The factors system integration, electronic business readiness, customer related process, on-line information capability, and purchasing power have great impacts on the purchasing intentions. Finally, according to the case studies, designing the marketing strategies from the perspective of the customers is very important.

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Yi-Hsuan, Cheng y 鄭憶璇. "Factors affecting the satisfaction degree of on line shopping : an empirical study". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/98681729211697662013.

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碩士
大葉大學
事業經營研究所
96
This research’s core is that on-line shopping has brought up such security problem to get more and more popular from the customers’ attention. The quality of website service must be strengthened to serve as an important factor in deeper relationship with customers. Therefore, this of research focus on Internet shopping and coordinates of the theories which are the basis of this research, this research uses SEM (Structural Equation Modeling) to develop its framework to approach the mutual influence and relationship under the coordination of the website service quality and information security, how the website brand image leads to an influence on customer satisfaction. From the research, we can find that the most important things in on-line shopping customers’ mind, are the protection of users’ information, the quality of products, and the attitude on service of the websites. Accordingly, the website service industry of B2C must strictly check whether their websites with high level of service quality and rigorous information security. Also, by means of the website brand image could affect and strengthen the customers’ satisfaction and enable the website service industry of B2C to find a bigger potential market.

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Tang, Tzu-Jui y 唐紫瑞. "The Framework of Customer-Centric Recommender Systems － an on-line shopping model". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/53wnn2.

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碩士
銘傳大學
資訊管理學系碩士班
97
With the blooming of E-Commerce, the traditional business models have been changed. Consumers nowadays can obtain enormous of product information through the Internet. This model has successfully rectified the situation of asymmetric information which was prevalent in the past, but it has also brought about the problems of information overflow. The huge amount of information on the Internet has confused users who are searching and comparing goods on-line. Besides, due to the keen competition of the online shopping markets, online store owners have embarked on developing various applications to appeal to the consumers. One of such applications is the Recommender Systems （RS）. In the traditional RS framework, because the system is usually built within a shopping website, users who want to receive the results of the recommendation have to provide their personal information or preference for the system to do the long-term tracking. The suitable products will then be recommended to the users after the data analysis. However, in the traditional two layers RS framework, the information between different stores cannot be shared; thus, when users visit a new shopping website, they have to key-in their personal data in the system again so that they can get the recommendation. In this way, the more websites users visit or shop on, the more likely it is that their personal information will be disclosed. Under such circumstance, not only does the effect of the recommender system be reduced, but the risks of user privacy invasion also increase. This research proposes a three layers RS framework includes user’s PC, Web server and on-line Purchase Website subsystems. This new RS does not need to be built within the shopping websites. Instead, users can first collect relevant information such as purchasing records and personal preference and go to different on-line stores to do the product searching with the help of an intermediary server. Then the recommendation result will be generated from the users’ personal computers. By this new RS framework, it can improve traditional RS framework which cannot provide cross-sellers'' recommendations, and avoid the user who is new to the system without any recommendation result. In addition, with this new framework, the risks of user privacy violation will also be lowered. Base on aforementioned framework, a new prototype system is developed and verified through laboratory experiments and questionnaires. The results of thirty valid samples reveal that the participants are much more satisfied with this new RS than the traditional ones. As a user’s personal information will be accumulated in each transaction from different stores into his own computer. It also shows that the users who experienced the transaction more times have the higher satisfaction comparing to the first one usage. Therefore, this new RS framework well performed in both of the privacy protection and the satisfaction degree on system itself as well.

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Hsu, Hsia-Wei y 許夏維. "The impact on various return/exchange model to customer loyalty in on-line shopping". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/35524137806829709131.

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碩士
國立屏東商業技術學院
行銷與流通管理系(所)
98
The purpose of this study is to compare with the effects of information quality, system quality and service quality on satisfaction, trust, commitment and loyalty in different return/exchange product model. on-line shopping First, the study builds a model and hypothesis according to literatures; second, and then collects 293 valid questionnaires(151 in model 1 and 142 in model 2). Structural Equation Modeling(SEM) is applied to test the model fit and research hypothesis The results of research are as follows:(1)The proposed model in this study has acceptable goodness-of-fit;(2)In model one Information quality significant positive effects on satisfaction. System quality significant positive effects on satisfaction. Service quality significant positive effects on satisfaction. Satisfaction significant positive effects on trust. Trust significant positive effecst on commitment. Trust and commitment significant positive effects on loyalty;(3)In model two Information quality significant positive effects on satisfaction. System quality significant positive effects on satisfaction .Service quality significant positive effects on satisfaction. Information quality satisfaction significant positive effects on trust .System quality satisfaction no significant effects on trust .Service quality satisfaction significant positive effects on Trust .Trust significant positive effects on commitment. Trust no significant effects on loyalty. Commitment no significant effects on loyalty. Managerial implications and additional researchers are presented in final session.

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Chang, Fang-Yin y 張舫禋. "The Study of Using TAGUCHI Loss Functions For On-Line Shopping Service Quality". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/04849977601834956834.

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碩士
立德大學
生產事業管理研究所
98
With the rapid changes in information technology, the site features and services are innovative, customer preferences and needs areconstantly changing. For businesses, how to meet consumer demand and improve service quality is a very important issue. Used in industry Taguchi loss function to assess the quality characteristics to measure process capability, based on this, the application of Taguchi loss function will provide a different thinking and contributions in recent years, service industries are also beginning to apply this method to improve the quality of service. 　　This research adopts the method of the network questionnaire, targeted at people with on-line shopping experience. The use of Taguchi loss function to quantity the on-line shopping service quality items. Through the statistics and analysis by the data found: loss of value of the larger elements of the first five were “not on time delivery of goods ordered, the site will compensate”, “cumulative number of transactions and amount, can enjoy more favorable price or service”, “Transaction problemsoccur, the site will be compensation”, “actively trading issues” and “fast return problem”. Display online shopping industry should give priority to improve the quality of the five elements of the higherloss of value.

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Liang, Li-Shi y 梁莉詩. "The Study of On-line Shopping Satisfaction and Preference —The TAM Model perspective". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/98419699561209747782.

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碩士
淡江大學
國際貿易學系國際企業學碩士班
93
As the World Wide Web (WWW) grows rapidly in these years, the on-line shopping has become an up and coming retail channel. It also has gradually changed human living habits. Therefore, how to improve customers’ satisfaction and preference has been a crucial issue for on-line stores to keep making profits. However, the perceived ease of use and perceived usefulness of Internet might be the factors of what drives customers to use on-line shopping. Therefore, this study attempt to use TAM model（Technology Acceptance Model）to explain the customers’ satisfaction and preference of on-line shopping. Moreover, we examines the involvement of on-line shopping as a moderator and tries to find out the differences of the model between the cluster of high involvement and the cluster of low involvement. To confirm this research, we analysis the survey samples by structural equation modeling. The major findings of this study are as follows: 1.Consumers’ satisfaction from on-line shopping will influence Consumers’ preference positively. 2. Consumers’ perceived ease of use and perceived usefulness from on-line shopping will influence Consumers’ satisfaction positively. 3.For cluster with high involvement, only the perceived ease of use will influence Consumers’ satisfaction positively. But for cluster with low involvement, both perceived ease of use and perceived usefulness will influence Consumers’ satisfaction positively.

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36

Kai-TiTseng y 曾凱緹. "The Correlation Study of Interface Complexity and User Trust in On-line Shopping". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/nqhha4.

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碩士
國立成功大學
工業設計學系
102
Perceived visual aesthetics of a web site positively affects a user's credibility assessment of the site and less visual complex web page is associated with more favorable attitudes toward the page. Here we further investigate whether the visual complexity of a web site affects its aesthetic preference and as a consequence is associated with the users’ credibility. Three experiments with on-line payment scenario were conducted. Experiment 1 shows users trust pages with higher text-based complexity more. Experiment 2 shows perceived image-based complexity is negatively correlated with credibility. Experiments 3 further separate visual complexity into text-based complexity and image-based complexity to help identify whether the text-based or image-based complexity may affect credibility and aesthetic preferences on web page. Our results show that text-based complexity and image-based complexity have different effects on the credibility of on-line shopping site. Designers can decrease image-based complexity of a web site to increase users’ aesthetic preference and trust. This work can serve as the fundament to develop an automatic evaluation tools to predict the users’ trust and preference of a web page based on the visual complexity computation.

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37

陳柏蓉. "The Impacts of Perceived Justice on Satisfaction and Trust on Post-Purchasing Behaviors on-line Shopping". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/96402234544148795245.

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碩士
國立彰化師範大學
企業管理學系國際企業經營管理
100
Today, thanks to the popularization of information technology and the steady growth of online population, online shopping has become another important “virtual” sale channel in comparison with traditional concrete channels. In such highly competitive environment, how to maintain long-term relationship with customers has become a concerned subject of network operators. In the past literatures of service recovery contexts, most of them emphasized in researching the effects of the perception of fairness or customer attribution on satisfaction degree after recovery; literatures on the effects of customer gender on service recovery are inadequate. Therefore, by means of online shopping as background, the study explores the effects of interaction between the perception of fairness and satisfaction degree after service recovery on customer trust, word of mouth and repurchase intention; also, the study explores whether difference of customer gender is relevant to the satisfaction degree after recovery. The study chooses people with online shopping experience as research objects, takes the three factors experimental design (high and low compensation)x2(quick and slow response speed)x2(with and without apology) and collects data by questionnaire; also, the study proceeds statistical analysis, reliability analysis, regression analysis, variance analysis and so on through statistical software, uses evidence to explore the causal relationship among various dimensions, and learns about its meanings. The results show: the perception of fairness influences satisfaction after service recovery significantly, and customer gender with interference effect upon the perception of fairness and satisfaction after service recovery; that is to say when the service recovery is a high distributive justice, the female consumer group’s satisfaction after recovery will be higher than the male consumer group’s; and, when the service recovery is a high procedural fairness or high interactive justice, the male consumer group’s satisfaction after recovery will be higher than the female group’s. Furthermore, the satisfaction after recovery will generate trust and will influence word of mouth and repurchase intention; in another words, the higher satisfaction after recovery the higher trust, then through the positive word of mouth, and then the repurchase intention will therefore increase. Keywords: Perceived justice, Service recovery, trust, Word-of-Mouth, Repurchasing intentions

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38

Wu, Chien Min y 吳健敏. "The Impact of Judgment Mode and Processing Style on Decision Quality in On-line Shopping". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/49800219254835812666.

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碩士
長庚大學
資訊管理學系
101
Electronic commerce has been deeply developed over the past few decades. Currently, on-line shopping becomes a new life style of most internet users. Therefore, effective decision quality is necessary to improve customers’ satisfaction and establish the good reputation of on-line stores. To understand decision quality, the deliberation-without-attention hypothesis extended from the UTT(Unconscious Thought Theory) is proposed. The proposition, which is contrary to the conventional wisdom, proposing deliberate thought cannot lead to better choices in complex matters based on conscious thought. Experiments revealed that purchasing complex products with unconscious thought due to distraction will generate decisions with better quality. On the other hand, there are still other theories arguing that making good decision has nothing to do with distraction. Some of them propose that decision moment is more important, since it will lead to differences on decision quality in different judgment modes. Some of the other studies propose that processing style partially mediated the effect of judgment mode on decision quality. There are also studies focusing the effect of intuition, attempting to validate the effect proposed in the UTT. This study aims to understand the effect of judgment mode on decision quality in on-line shopping, and considers subjects’ decision moment and processing style in the research model. The results revealed that only decision moment significantly affects decision quality, while judgment mode significantly affects decision moment and processing style. Finally, we provide a suggestion for on-line shopping websites to enhance the quality of customer’s decision.

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39

Chen, Yi-fan y 陳逸帆. "A Study on the Relationship between Customer Satisfaction and Customer Loyalty in On-Line Shopping". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/93528568406188940660.

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碩士
國立雲林科技大學
資訊管理系碩士班
95
Due to the rapid developments and popularization of Internet and its related applications, percentage of online shoppers in Taiwan haveclimbed from 2.92% of 2004 to 12.64% of 2006. Since e-stores, confined less by time and space limitations, offer customers great convenience compared to traditional stores, there must exist significant impact toward the relationship between sellers and buyers, which is an important research issue. According to literature from Customer Relationship Management, customer loyalty is an essential part for e-vendors’ profit and growth, and customer satisfaction is an critical antecedent factor to it in turn But the relationship between customer and customer loyalty is not so straightforward as there exists observations that they have nonlinear relationship. Consequently, the relationship between customer satisfaction and customer loyalty in online shopping worth deeply exploring. Besides, since there is fewer physical interaction involved in online shopping, and online shoppers often need to provide their personal and credit card related information, trust is indispensable for transactiom. In order to build enough trust, communication is requisite. Therefore the impact of trust and communication on customer loyalty worh deep investigation. This study adopts a modified ECSI model, with two added factors: trust and communication, to explore important factors influence customer loyalty. Major findings can be listed as follows: (1) trust and communication indeed have significant influences on customer loyalty, (2) the relationship between customer satisfaction and customer has significant non-linear nature, (3) the image of e-store exihibits quite limited influence on customer loyalty. All these conclusions can help e-store vendors improve their customers’ loyalty to create and sustain their competitive advantages

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40

Li, Ming-Lun y 李明倫. "Explore The Inertia of Existing Online Shopping Platforms and The Impact on Perception and Intention of Using New Online Shopping Platform - Take Line Shopping As Example". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/m8j7t3.

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碩士
國立中山大學
管理學院國際經營管理碩士學程
107
This study explores the impact of "inertia" on the conversion of different online shopping platforms in an empirical implication. Inertia means “users are willing to use the current system continuously, even if there is a better alternative, they will not convert.” In our research, the verification is divided into two parts. First part explores the factors that users will generate inertia. Our study considers that "switching costs", "customer loyalty" and "perceived network size" are the main factors that form inertia. In second part, it explores the impact of the user''s inertia on the conversion of the new platform. Our study suggests that users will reduce the cognition of complementarity of new platform because of dissonance theory and self-perception theory. Yet, convenience will raise the intention of switching to new platform. The two control variables, habit and perceived ease of use, have verified in many studies in the past, therefore, it is not thoroughly discussed in this study. However, these variables cannot be ignored as well, so we put these variables as control variables in this study.

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41

Chen, May-fone y 陳梅豐. "An analytical study of the satisfaction differentiation onthe three customers’ on-line shopping types". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/97855898483375950364.

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碩士
義守大學
工業工程與管理學系碩士班
96
Along with the rapid growth of Internet users, enterprises are paying more and more attention to Internet marketing and competition no longer takes place in the physical marketplace but in the marketspace. The main purposes of this are：(1) to understand the individual population statistic variables have an impact on the consumers with different satisfaction of the on-line sale；(2) to understand the individual population statistic variables have an impact on the three kinds of the type of on-line sale；(3) to understand the differences among three kinds of the type of on-line sale；(4) to understand the relationship between the 4P of three kinds of the type of on-line sale and the customer’s satisfaction with the on-line sale. The main research variables included individual variable, blog auctions, web auctions, online storefront and consumers with different satisfaction. A questionnaire survey was designed and research data were collected from consumers which get to the Internet to purchase a merchandize, among the 180 copies of questionnaires issued. Data were collected and computed by SPSS statistics software. The research findings were as follows：(1) the individual population statistic variables have a part impact on the consumers with different satisfaction of the on-line sale；(2) the individual population statistic variables have a part impact on 4P of three kinds of the type of on-line sale；(3) 4P of three kinds of the type of on-line sale have a great impact on the consumers with different satisfaction；(4) 4P of three kinds of the type of on-line sale and the consumers’ satisfaction have a great relationship. A conclusion and suggestions were given for future researches.

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42

Kuo, Ming-Shien y 郭明憲. "A Study of College Student’s On-Line Shopping Intention-An Extended Model of TAM". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/32292382965758695381.

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碩士
長榮大學
高階管理碩士在職專班
98
The popularization of Internet and improvement of broadband network technology has make it possible for the young people to rapidly acquire what they want to meet their needs and demand through On-line shopping. Therefore, On-line shopping has been embedded in life of young people, and even gradually replaced the traditional shopping behavior. Such phenomenon created new business opportunities out side of brick-and-mortar (B&M), and further expanded the market scale of several industries. This research selected universities students as research subjects to discuss the expanding model of technology acceptance model for the topic of On-line shopping. This research reviewed the past literatures about university students’ on-line shopping behavior and technology acceptance model, and expanding the model through addition of three variables: social presence, perceived enjoyment and trust. After confirmation of research variables and research structure, according to the purposes, this research analyzed the relationship between related variables and brought up hypotheses. 500 portions of questionnaires were delivered (385 valid portions recycled, with a recycle rate of 77%), and the data analysis and verification was conducted through descriptive statistics, validity analysis, reliability analysis and structural equation modeling. The main conclusions gained from empirical research were: 1. Social presence had significantly positive influences on perceived usefulness, perceived ease of use and trust. 2. Trust had significantly positive influences on perceived ease of use and intention. 3. Perceived enjoyment had significantly positive influences on perceived usefulness, perceived ease of use and intention. 4. Perceived ease of use had significantly positive influences on perceived usefulness and attitude. 5. Perceived usefulness had significantly positive influence on attitude. 6. Attitude had significantly positive influence on intention. At the last part, this research discussed deeply on conclusions and their managerial insights, and to provide concrete research contributions and practical recommendations for academic circle and industrial practitioners.

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43

Lee, Pei-Chieh y 李沛潔. "On-line Store Shopping: A Case study of a Germany Company "Shop for You"". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/a4hpqn.

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Feng, Huang Chien y 黃建峯. "The Study on the Trust Level for On-line Shopping with Pickup Service at Convenience Store". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/92952944830353535987.

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碩士
開南大學
觀光運輸學院碩士在職專班
102
E-commerce (online shopping) has become one of the indispensable way to modern life. Everyone owns the experience of On-line shopping more or less. We shop from anywhere through Web Brower. Obtain the goods we bought from internet by Home-Delivery, post or convenient shop. Although online shopping has all the modern conveniences, but customers still feel concerns about it’s business transaction security. Due to the numerous internet scam, payment security concern, the lack of merchandise check, the customers have no trust in internet shopping. With the transition to commercial society, the convenience store chain in Taiwan have developed increasingly. We can find the convenience store everywhere no matter where we are. All the convenience store provide traditional retail service as well as internet shopping and delivery guarantee. With document analysed and discuss in depth, the study revealed that customers are still anxious about payment procedure and personal data exchanged in internet. It had a great effect on the shopping desire. Even more, it will stop the customer from purchasing goods. The convenience store with On-line shopping, delivery guarantee, business transaction trace and 24 hours service will increase the customer’s confidence and raise their purchase desire.

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45

Hui, Liao Che y 廖哲輝. "A Study of Brand Equity and Customer Equity on Purchasing Phase ─ An example of On-Line Shopping". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/96576408778721285047.

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碩士
大葉大學
事業經營研究所
94
On-line shopping has been flourishing recenty. Thus, studies on brand equity and customer equity have been more important than ever. Brand equity, as defined by Keller(1993), consists of brand image and brand awareness. Customer equity refers to the customer equity for collect customer value, customer retention, customer acquisition, and cross selling. Inspired by Dwyer, Schurr, and Oh(1987) as well as Kalakota and Whinston (1996), a model was built to explain the relationship between brand equity, customer equity, and purchasing phase. The findings of the study are as follows: 1.The influence of brand equity and customer equity is significantly different from that of customer equity on share value. And, brand equity is not one of the domains of customer equity. 2.Brand awareness has significant influence on pre-purchase phase and purchase phase; Brand image has significant influence on the post- purchase phase. 3.Customer value has significant influence on pre-purchase phase and purchase phase; Customer retention and customer acquisition have significant influence on all of purchasing phases; Cross selling has just significant influence on pre-purchase phase.

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46

Liu, Hsiang-Chun y 劉香君. "Integrating TAM and TRA Model to Discuss the on-line Shopping Consumer Behavior in Taiwan". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/61158709475943047815.

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碩士
淡江大學
國際企業學系碩士在職專班
100
According to Market Intelligence & Consulting Institute (MIC), the gradual popularity of the Internet and on-line shopping causes Taiwan’s online shopping market to grow by 20% annually. Moreover, the Dept. of Commerce, Ministry of Economic Affairs predicts that the yield of Taiwan’s on-line shopping market will be up to NTD 1 trillion in 2015. Apparently, online shopping market is worth studying in every way. If a manager of e-Commerce website intends to be successful in the market, it is necessary for this individual to comprehend the key factors to increasing consumers’ use of online shopping. In other words, the understanding of consumers’ online shopping behavior will benefit the corporations and improve their competitiveness in the market. Therefore, this study is aimed at discussing the following three issues: 1.How does the perceived ease of use of online shopping and the perceived usefulness affect consumers’ attitude toward online shopping respectively? 2.How does consumers’ attitude toward online shopping affect their behavioral intention of online shopping? 3.How does subjective norms affect consumers’ attitude toward online shopping and their behavioral intention of online shopping? After analyzing the data collected through questionnaire survey, this study concludes its results as follows: 1.In Taiwan’s online shopping market, both the perceived ease of use and the perceived usefulness of online shopping have a significant impact on consumers’ attitude toward online shopping. 2.In Taiwan’s online shopping market, consumers’ attitude toward online shopping has a positive and significant impact on their behavioral intention. 3.To consumers on the island, subjective norms have a positive impact on consumers’ attitude toward online shopping and their behavioral intention.

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47

Liu, Yun-Chu y 劉云筑. "The Impact of On-line Design Factorson Aroused Emotional States, Shopping Values, and Customer Satisfaction". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/89259667062118161643.

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碩士
國立成功大學
企業管理學系碩博士班
94
On-line retailing has attracted a great deal of attention in recent years due to its potential for both buyers and sellers. Because of consumers’ emphasis on efficient use of time, with technology improvements that provide greater convenience and more information than traditional retailing, more retailers are considering going on-line a good way of doing business. Therefore, this research discussed the key factors that might influence consumers’ shopping decisions on on-line shopping: on-line design factors, aroused emotional states, customer shopping values, and customer satisfaction. In addition, we integrate relevant literature to construct a comprehensive model of electronic marketing. In the framework of this study, the S-O-R model, utilitarian shopping value and hedonic shopping value are used to be the key theories of the study. The interrelationship among on-line design factors, aroused emotional states, customer shopping values, and customer satisfaction are also discussed. This study adopts a quantitative research. A questionnaire survey and a SEM test are used. All of the hypotheses of the study are supported, showing that on-line design factors have significant impact on customer aroused emotional states, which influence customer shopping values and then eventually have significant impact on customer satisfaction.

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48

Chen, Yi-Yin y 陳怡吟. "Customer Valuation, Promotion and Cross-Selling in Data Mining：A Case Study of On-line Shopping". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/18560750656673480846.

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碩士
國立臺灣大學
商學研究所
98
In traditional marketing, the most frequently used methodology in understanding consumer behavior is the marketing research. However, the result is only the prediction that can’t reflect the real situation. The development of computer technology results in the efficiency improvement and cost reduction of the customer data recording and storage. Therefore, database marketing becomes more and more emphasized. Database marketing focuses on the heterogeneity of consumers to provide customized products or service according to the purchase behavior. Besides, it’s also helpful to build close relationship with customers and achieve the best allocation of the marketing resources. This research focuses on an on-line shopping retailer and uses the recorded transaction data to do the empirical analysis. The methodologies of the research includes the RFM model to segment by the customer value, the MLE and WMLE to calculate the average purchase period of the customer and the Association Rule to analyze the correlation of the products that customers purchase. The results of the analysis are as following： 1.Using customer valuation analysis to segment the customers into four groups which including “high value”, “high potential”, “high growth” and “uncertain”, then proposes the model to allocate the marketing budget. 2.Using average purchase period analysis to calculate the interval of each purchase by customers and develop the promotion schedule. 3.Using the Association Rule to analyze the correlation of what customers purchase and propose the cross-selling and the recommendation system suggestions of the website.

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49

Yi-Han, Ho y 何奕漢. "A Study of the Successful Operation Strategies for the Taiwan On-line Ingredients Shopping Industries". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/59431643286348366616.

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碩士
明道大學
企業管理學系碩士班
104
Recently, with the rapid development of technology, the economic had been gradually improving and the higher standard of living was demanded. The competition between many different industries had gone to a huge scale, and eventually online-shopping had become the most important way to advertise. This study has summarized the industry literatures survey from varies different aspects, integrated with industry experts experience, and the scholars’ opinions. It was concluded that using the Fuzzy Delphi Method （FDM） and the Fuzzy Analytic Hierarchy Process （FAHP） are the two ways to obtain the weighting and priority of three main criteria as well as the 12 sub-criteria of the successful business operation strategies. Under those three main criteria strategies, the most important five sub-criteria are the following： having its own brand, good reputation, convenience of transportation （including parking space）, accurate targeting of customers, fitting in with local economic, life styles, and management. These five sub-criteria, accounts 73% of the total criteria, which should be taken as the top priority business strategies. It is hoped that the results of this study will provide some useful insights of some successful business strategies for this industry’s reference.

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50

Lu, Jian-Wei y 呂建瑋. "Construction and Application of an Integrated System for M-P2P and On－Line Shopping Platforms". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/96743178832975331651.

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碩士
大葉大學
資訊管理學系碩士班
96
For users’ convenience, this study synthesized various information resources of handset merchandise to create a new on-line and mobile trade system. By incorporating the characteristic of resources sharing for peer-to-peer techniques and the high degree of human-machine interaction for mobile devices, the proposed trade system could be used anywhere and anytime. The proposed system was divided into three hierarchical components, including super nodes, relay terminals and mobile terminals, for efficiently utilizing the limited resources of mobile devices. The three components were devised for the global indexing plus the update of internet web databases, web plus regional enquiries, and user interaction, respectively. Moreover, there were six modules deliberately designed on the mobile terminal, including user interface module, connection control module, communication module, merchandise management module, search module and information display module. In the research, JXTA API was used to implement the hierarchical components of super node and relay terminal, and JXME API for mobile terminal. Compared with existing trade systems, the framework and operational procedure of the designed system are more flexible, efficient and sound. The proposed trade system is supposed to successfully provide another feasible and novel form of shopping systems through the posterior evaluation of satisfaction questionnaires for users.

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