Tesis sobre el tema "SEO"
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Bartek, Tomáš. "Metody optimalizace webových vyhledávačů - SEO a SEM". Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2007. http://www.nusl.cz/ntk/nusl-412771.
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This work concerns optimalization of web pages for finders in the way that the web pages could be placed on best positions. The key of success for optimalization of web pages is the combination of some basic rules. The comparison of advantages of different ways of navigation and creation of menu, speed optimalization of pages loading, texts optimalization with the help of chosen key words, principles of choosing the key words, item placing on web pages and comparison of design, marketing and custom view of making the web pages. First of all, we will look on the difference between catalogues and full text finders, their historical development and current ratio of finders on our market. Subsequently we will describe the presumptions for optimalization from the resource code and programming languages point of view, which are used on web pages. The most important part of our interest is the optimalization methods of web pages content and also the methods which are considered as forbidden. The final implementation is made in PHP language.
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Hanušová, Kateřina. "Internetový marketing se zaměřením na SEO a SEM". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9429.
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The thesis defines and describes tools of Internet marketing. Within the frame of these tools it describes search engine marketing and website search engine optimization in detail. This information is presented in context of real e-shop and it focuses on SEO and SEM tools in real use.
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Veikutis, Donatas. "SEO taikymo analizė". Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120702_123614-02385.
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Visuomenė, internetas ir jame esanti informacija dabar turi vieną didžiausių įtakų mūsų asmeniniame gyvenime. Be interneto daugelis dabar, net nebeįsivaizduotų savo kasdienybės, nes jis mums ir padeda atlikti daugelį darbų. Tačiau vis augant duomenų kiekiams internete, informacijos paieška tampa vienu svarbiausių internete naudojamų funkcijų.Paieškos sistemos – tai sistemos, ieškančios dokumentų žiniatinklyje, naujienų grupių archyvuose, FTP saugyklose, kuriuos rado paieškos serveris ir įtraukė į savo duomenų bazes. Ieškant informacijos, vartotojai naudojasi šiomis sistemomis, todėl internetinių svetainių kūrėjai yra suinteresuoti, kad jų internetiniai puslapiai būti kuo dažniau randami paieškos sistemų. Todėl besiplečiant paieškos sistemoms išsiplėtojo SEO (Search Engine Optimization, lietuviškai „Optimizavimas paieškos sistemoms“).Expansion of the Internet and the information contained therein formed such an organization which aims to help the internet users to quickly and efficiently find what he needs. One of them is the Google search engine. It is one of the largest search engine companies in the world. In this paper we will analyse the Google search engine, and its proposed content optimization methods, which it claims to helps achieve better search results positions. The paper will discuss techniques such as HTML meta tags, content headers, site maps, robots.txt file, canonical and Paging functions. These methods will be compared with each other, and we will decide which method is most useful for site optimization.
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Koutný, Jiří. "Data driven SEO". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150119.
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The Search Engine Optimization (SEO) industry has recently undergone major changes. Many new analytics tools have been put on the market enabling marketing consultants to be finally able to measure and evaluate the results of their work in SEO effectively. The theoretical part of this diploma thesis therefore aims to describe and compare selected SEO tools including practical examples of their use. The paper is focused on backlink databases (MajesticSEO, SEOmoz OpenSiteExplorer and Ahrefs) and keyword suggestion tools from Google (AdWords), Seznam (Sklik), Wordtracker and SEMRush. The final chapter provides an overview of search engine positions tracking tools and techniques. The practical part describes the method of selection, preparation and processing of data obtained from tools mentioned above. The data are used to compute correlation analysis of Seznam.cz search engine results in relation with the best known SEO factors. The results of the analysis will help marketing consultants to clarify which factors are the most important to focus on to obtain more traffic from search engines.
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Diblík, Jan. "SEO optimalizace webových stránek". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76673.
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The topic of this thesis is search engine optimization (SEO). This term covers many activities, procedures and techniques. When using SEO you can improve your position in a search engine and narrow it to so called key words. The first part of the theoretical part acquaints readers with the basic facts, statistics and defines the basic terminology. The main objective of the second part is concentrated on the main elements which affect the successes of optimalization. The practical part is dealing with analysis of the optimalized e-shop including its competitors. The changes and recommendations of improvement and development of the e-shop were suggested on the basis of the analysis, the theoretical acquirements and the experience of the author. These changes are gradually implemented in the following part of the thesis. The impact on the attendance and placement in the search engines is reviewed after the realization of the suggested above.
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Štefl, Jan. "SEO - optimalizace pro vyhledávače". Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2008. http://www.nusl.cz/ntk/nusl-235984.
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Visiblity of page assume that is situated at top positions in search engines results for particular keywords. Search engine optimization is collection of rules, that should pass every page. In this thesis is described all essences of this technique, including methodology, that helps create optimized pages.
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Špaček, Petr. "Nástroj pro SEO analýzu". Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2011. http://www.nusl.cz/ntk/nusl-237037.
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The thesis deals with SEO problems (Search Engine Optimization). The part of the thesis is creation of tool which analyzes web pages in multilanguage versions and results provides with appropriate educational effect for user. According the analyzing that can be also used in the regular interval it's possible to show optimization history. The tool uses Microsoft technologies, especially ASP.NET, SQL Server 2008 or Microsoft Server 2008 and is developed by Visual Studio 2010.
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Komárek, Miroslav. "SEO optimalizace webových stránek". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15618.
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The goal of this thesis is to analyze methods and techniques applying to Search Engine Optimization (SEO). The thesis combines theoretical knowledge extracted from scientific sources and from author's experiences. Search Engine Optimization methods are divided into two major chapters according to sphere of their activity. On Page Factors -- factors occuring on web pages and Off Page Factors -- factors affecting web pages but occuring out of web pages. There is a case study at the end of this thesis. Acquired knowledge are used there. The case study is based on real-world project and includes detailed results and economical indicators.
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Smetana, Jakub. "Analýza a vyhodnocení využití SEM a SEO na případu internetového obchodu". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-19105.
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This thesis defines search engine optimization (SEO) and search engine marketing (SEM) issues. Thesis is divided into several parts which are closely connected to each other. First part of the thesis regards general formulas and terms definitions. In the second part the development on the field of SEO in last two years with accent of main changes which have happened till now is described. A market development in full-text browsers area and a search engine marketing development (where internet is perceived as a marketing instrument) in Czech Republic during years 2004 -- 2009 are also mentioned here. Third part shows opportunities of SEM including the most popular applications description, such as Sklik, AdWords or Etarget, social networks or catalogues. Fourth part concerns web pages analysis and data evaluation, let us say the ways how to analyze and evaluate these pages. Last part of my thesis consists of a practical review of methods and processes, which are described in previous parts of the thesis, with using shoes e-shop example. Here the whole process from opening analysis through keywords analysis till source codes editing and obtaining of external links by web catalogues are described. In addition to the optimization process is part of this thesis also chapter which describes the launch of advertising systems such as Sklik, AdWords and Etarget including evaluation of results and success of particular advertising campaigns realized through these systems. The conclusion of the practical section summarizes the benefits and knowledge that have been achieved by optimizing and which are applicable to other similar projects, which appear across all web in huge numbers. Potential reader of this thesis gets an overview of the current market state concerning full-text browsers in the Czech Republic and search engine marketing. The reader also discovers SEO changes which happened in last two years. Based on mentioned practical part of the thesis the reader should be able to apply basic knowledge in this area, including the basic PPC settings and including analysis of results and their evaluation.
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Dai, Kai. "Liquidity shocks and SEO underpricing". Thesis, University of Nottingham, 2012. http://eprints.nottingham.ac.uk/12627/.
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We hypothesise that certain market conditions could lead to liquidity shocks that will consequently increase SEO underpricing (defined as the close-to-offer return). We propose three scenarios of market conditions, namely aggregate issues with large volume, large market declines and market volatility. Using a sample of about 5,000 seasoned equity offerings from 1987 to 2009, we found that market volatility is significantly and positively related to SEO underpricing after controlling for other factors. We employed an estimation method proposed by Chambers and Dimson (2009) to examine the behaviour of SEO underpricing over our sample period from 1987 to 2009. We found that after controlling for changing risk composition, price practice, market conditions and the influence of underwriter reputation and analyst coverage, there was still an upward shift in SEO underpricing over the sample period, and the pattern cannot be fully explained by the practice of setting offer prices at lower integers. We borrowed the investment banking power hypothesis from the literature and argued that the upward shift of SEO underpricing over the sample period could be explained by the increase of investment banking power. As the industry structure of underwriting transfers from a competitive market to an oligopoly market, banks use non-price dimensions to gain market power and consequently increase SEO underpricing.
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Krupa, Martin. "Metodika SEO - testování a analýza". Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2010. http://www.nusl.cz/ntk/nusl-218259.
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SEO - Search Engine Optimization, determine ways and methods to create a web page so that search engine can incorporate it into the search results. Its great advantage is the durability of results and it results to high return of an investment. This work talks about the basic and most important SEO parameters. It propose which parameters are most important to be tested and best way of testing. Most of publishers often do not know that their sites are in terms of SEO totally inaccessible. With portal they can make their sites quickly and easily tested and find out where are their main weaknesses. When parameter has been tested SEO Portal determines how to correct errors. An important feature of portal is simplicity. After entering the address of the site they can see clearly arranged results.
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Knapovský, Martin. "Aplikace SEO technik pro marketing". Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262270.
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The aim of this thesis is to describe in detail the current ways of optimizing websites for search engines (SEO) and to apply them in a broader marketing strategy of italian restaurant La Casa Degli Amici. The thesis presents evidence about the importance of SEO for marketing and can be used as a template for optimizing you own website. This thesis is divided into two main parts - theoretical and practical. The theoretical part explains the concepts used in the design and implementation of the practical part. The theoretical part considers 3 main subjects - search engine, users and SEO which represents website creation and optimization. This thesis describes the history of search engines and the way search engines analyze and evaluate a website. It also describes user search strategies and the way users read the search results. In the SEO section we show its advantages, brief history, SEO strategies and description of techniques and tools that can be used for SEO. In the practical part we put together a marketing strategy which consists of website creation, implementation of selected SEO techniques and social network marketing. Implementation of the marketing strategy is evaluated on data obtained during the period between 1. 8. 2016 and 31. 11. 2016. Owner of the restaurant has provided data on sales which were used for overall evaluation of implemented marketing strategy.
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Perlini, Lorenzo. "Seo: ottimizzazione dei siti web". Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2012. http://amslaurea.unibo.it/4530/.
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Obiettivo di questa tesi è sviscerare i concetti fondamentali legati al SEO, in particolar modo dal punto di vista delle aziende italiane: l’evoluzione di questo business nel nostro territorio, gli strumenti e le tecniche di ottimizzazione impiegati nella realizzazione dei siti internet, i capitali, umani ed economici, che alimentano questo mercato in Italia e all’estero e i fattori che oggigiorno sono considerati di fondamentale importanza per ottenere visibilità nei motori di ricerca.
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Hadrava, Tomáš. "Internetový marketing ve vyhledávačích pro www.archcich.cz". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-995.
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Tato práce se zabývá aplikací metod a pravidel marketingu ve vyhledávačích na internetovou prezentaci www.archcich.cz. Základním cílem teoretické části je kvantifikování základní teorie marketingu ve vyhledávačích. Praktická část obsahuje aplikaci metod na zlepšení viditelnosti www.archcich.cz
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Tlusťák, Karel. "Problematika SEO spamu a metody jeho detekce". Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2010. http://www.nusl.cz/ntk/nusl-412826.
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This paper is concerned in the full-text searching problematic and possibilities of influencing search result pages by mean of Search Engine Optimalization spam. Principles of search engines and methods which are used for SEO spam are described here. This work also shows actual methods which are used to reduce this spam effect and were proposed to improve relevancy of search results. Part of this paper is design of new method against SEO spam, its implementation and testing performance of this method upon created testing data.
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Johansson, Annie. "SEO-vänligt CMS med ASP.NET MVC". Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-23972.
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Seo, Yohan [Verfasser]. "Toughening Mechanisms of Ferroelectrics / Yohan Seo". Aachen : Shaker, 2013. http://d-nb.info/1050343689/34.
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Богуславська, М. В. y Л. В. Мурована. "SEO-оптимізація як інструмент інтернет-маркетингу". Thesis, КНУТД, 2016. https://er.knutd.edu.ua/handle/123456789/4148.
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Brůnová, Kateřina. "SEO z hlediska redesignu a organické návštěvnosti". Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260404.
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This thesis deals with the decline in decrease of traffic to the website at their redesign or significant intervention into their content, in terms of optimizing websites for search engines. This issue is known acronym for SEO - Search Engine Optimization.
The search part focuses on the functioning of the search engine algorithms, factors affecting traffic to sites and their success in the search results. It also describes the appropriate procedures for the planned redesign, a significant interference with the content of sites that always leads to a decrease traffic from organic search. These procedures should eliminate a decrease in traffic to a minimum.
The practical part shows the functionality of the procedures described in the theoretical part of the work on real cases of websites of various sectors and the difficulties of those sites that have ignored these recommendations or not incorporated them correctly.
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Sangmo, Dennis. "Analytiskt SEO undersökning : Rapporteringsapplikation för Media Analys". Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12871.
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Problemformuleringen som tas ställning till är baserat på tre relateradefrågor; Vilken är den mest förekommande SEO relaterade komplikationernabland ett stickprov av Svenska webbplatser? Hur stor påverkan dessakomplikationer kan har på webbplatsens placering i sökmotorlistan? Vadkan göras för att undvika dessa komplikationer? För att kunna svara pådessa frågor har ett analytiskt verktyg implementerats som använder sig avett ramverk vid namn ”IIS SEO Toolkit” skapat av Microsoft. Bådeundersökningsapplikationen och rapporteringsapplikationen använder sigutav detta verktyg. Undersökningen resulterade i att den mestförekommande komplikationen var då en länk landar på en sida som direktpekade om användaren till en annan sida. Den exakta påverkan dessavarningarna har på webbplatsens sökmotorplacering är hemlig information.Men man kan konstatera att varningarna som har störst påverkan är de somfinns bland de grundliga rekommendationerna. Att anpassa sin webbplatsefter mänskliga användare och inte en robot, är det bästa tipset vid enoptimering.There are three questions this writing is taking a stand to; Which one is themost frequent complication among a sample of Swedish homepages? Howbig influence does these complications have on the placement on a searchengine list? What can be done to prevent these complications? To be able toanswer these question a implementation has been created with a specialframework created by Microsoft, called ”IIS SEO Toolkit”. Thisimplementation is used in reporter application and the research-application.The most frequent complication was one occurring when a link points to apage with a instant redirect. The exact effect thous warning has on a page isconfidential for the search engines. The complications with the biggestnegative effect comes from those within the shallow recommendations. Thebest tip during an optimization is to always adjust the page for a person andnot a robot.
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Trepkus, Gediminas. "SEO metodų taikymas tinklalapių optimizavimui ir reitingavimui". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2011~D_20140627_172100-22908.
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This master work proposes a method for Search Engine Optimization techniques application to optimize website performance and improve its ranking. It also describes the most popular Search Engine Optimization techniques, examines their drawbacks and good sides. An expert system which helps to apply a set of SEO techniques for website optimization is also presented here.This master work proposes a method for Search Engine Optimization techniques application to optimize website performance and improve its ranking. It also describes the most popular Search Engine Optimization techniques, examines their drawbacks and good sides. An expert system which helps to apply a set of SEO techniques for website optimization is also presented here.
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Вартова, М. В. "SEO-оптимізація як глобальна необхідність 21 століття". Thesis, Київський національний університет технологій та дизайну, 2017. https://er.knutd.edu.ua/handle/123456789/7919.
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Шипуліна, Юлія Сергіївна, Юлия Сергеевна Шипулина, Yuliia Serhiivna Shypulina y М. С. Проноза. "SEO-оптимизация: основные ошибки в её применении". Thesis, Сумский государственный университет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/32784.
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Поисковая SEO оптимизация – один из ключевых методов продвижения сайта, который включает в себя комплекс мер для поднятия позиций сайта в результатах выдачи поисковых систем по определенным запросам.
При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/32784
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Azie, Chiara. "Internazionalizzazione di un e-commerce tra localizzazione, SEO e SEA: il caso di maremossoforzasette.it". Master's thesis, Alma Mater Studiorum - Università di Bologna, 2021. http://amslaurea.unibo.it/24895/.
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This dissertation situates itself in the research area of website localization and aims to present the localization project carried out by the candidate. In particular, this work focuses on the localization from Italian into English of one section of the e-commerce maremossoforzasette.it, which belongs to the small enterprise Da Franco snc. Specifically, this study aims to both show how e-commerce can successfully reach foreign customers with the help of localization and Search Engine Marketing and to demonstrate the skills needed by translators to tackle this challenge.
The first part of this thesis, including chapters I, II and III, represents the theoretical background on which the practical work carried out by the candidate is based. The second part of this dissertation, including chapters four and five, aims to show how the project developed in practice: from the analysis of source texts to the creation of linguistic resources to the commentary on the translation process.
This dissertation clearly shows that e-commerce internationalization needs to be thoroughly planned if a company aims to reach foreign customers, and that simply translating the website content won't suffice. On the one hand, companies should implement a successful globalization strategy that takes both the advantages and the costs of localization into account. On the other, translators should acquire new skills that go beyond linguistic and cultural ones. In this thesis, it has been demonstrated that basic knowledge of Search Engine Optimization and Search Engine Advertising is of vital importance when dealing with localization and is also what could make a translator stand out from the competition. In addition, the understanding of the usability, readability and accessibility principles, the use of Content Management Systems, Google Analytics and Google Market Finder, represent useful knowledge for translators who operate in the field of website localization.
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Bergström, Sanna. "SEO for web developers : Understanding, implementing & testing". Thesis, Mittuniversitetet, Institutionen för informationssystem och –teknologi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-40109.
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The objective of this study is to start understanding SEO when you are a web developer to help increase your knowledge to be able to offer more for your costumers. It aims to look at the bigger picture and try to touch a lot of areas within SEO without going in deep into every part. This study has taken help from several blogs and sources about SEO, mainly from the internet, to build a base of knowledge to put in to the implementation. And to test the results several SEO tools have been used, such as Google Analytics, Siteliner and Googles structured data testing. All tools for measuring different parts of SEO. Also a user experience test has been conducted to understand how visitors navigate to find information on the site and what roll content value has in SEO. To understand how to implement SEO in both code and content this study has 2 projects in its aim, one being translating posts and making sure the SEO is up to part for a medical blog and the other developing a website for a drop-in solarium business and implementing SEO into it. This study goes from braking down parts of SEO, explaining them whiteout going too deep, implementing them in both content and code and to finish testing and analyzing it.
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Andr, Ondřej. "Srovnání on-page SEO faktorů pro mobilní web". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204028.
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The thesis deals with a topic of SEO onpage signals, which are important for search engines because of sorting pages in a search engine result page. It focuses on importance of these signals for mobile SERP. Main goals of this study are to describe current recommendations for SEO on-page factors for mobile web and experimentally test real importance of these signals. Based on the results I composed an optimal set of factors with the most benefit for SEO. Theoretical part of the study summarizes basic facts about mobile searching, describes specific mobile users behaviour and describes current recommendations for mobile web onpage optimizing from Google and Seznam.cz. In practical part there is a comparative study of chosen on-page signals. For its needs I had to create few one page static websites. Each one has been optimized for on factor. All websites focused on the same very specific topic to ensure the same initial conditions. By keywords rank tracking in a SERP I was able to determine which signal is more important than others for search engines. The study results contribute to actual evaluation of each on-page signals importance for mobile website. The study could be beneficial for smaller companys websites, which need to get more visible on the net. They are able to optimize their costs by choosing the right set of on-page factors.
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Fabišík, Filip. "Navrhnite jednoduchý systém pre správu obsahu optimalizujúci SEO". Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359137.
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A topic of this master thesis is designing and implementing a Content Management System that would contain SEO optimization options in the basis. The objective of this thesis is to improve quality of produced websites and to increase awareness about SEO optimization. According to the defined problem the thesis first analyzes existing CMS systems. Afterwards the solution is suggested which consists of a combination of the existing CMS system OctoberCMS and a plugin that extends the system with the necessary functionality. The last part of the thesis is devoted to designing the implementation and testing the final solution.
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Gazzato, Lorenzo <1990>. "Tecniche di SEO: argomentazioni teoriche ed esemplificazioni pratiche". Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8899.
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In questa Tesi di Laurea verrà trattata l'importanza della SEO al giorno d'oggi, sia come strumento di posizionamento che come mezzo per l'acquisizione di nuovi potenziali clienti. Si inizierà illustrando le principali regole conosciute per l'ottimizzazione, per presentare poi alcune tecniche alternative, concludendo con un esempio di come un Sito Web dovrebbe essere costruito a “regola d'arte” dal punto di vista SEO.
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Bäckström, Alexander, Rebecca Haddad y Morgan Lindblom. "I sökandet på det rätta innehållet : En kvalitativ undersökning om sökmotoroptimering och dess funktion samtrelevans". Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-53511.
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Date: 2021-01-20 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alexander Bäckström Rebecca Haddad Morgan Lindblom Title: In Search of the Right Content. Tutor: Aswo SafariKeywords: SMO, Marketing, Consumers, Companies Research: A qualitative research with alignment on semi structured interviews.The target group is the chosen companies and their representatives thatgets interviewed in order to examine the purpose of this study. Questions: How does the companies work to improve their accuracy amongtheir users in order to end higher up in the results within the searchengine? How does the companies work with balancing theirorganic and bought SMM? How can the companies work to strengthen their SMO within thedifferent parts of the consumers buy process? Purpose: The purpose of this study is to find out how the relevant companieswork with their SMO in order to end higher up in the search results insearch engines like Google. This to generate more traffic to theirwebsites. Beyond this the study also wants to research how the four companieswork with their organic and bought links within their SMM. The authors hope to be able to give advice to similar companies on how to work with their SMO in the future based on the results of this paper. Method: Qualitative research method with semi-structured interview/ focusgroups. Our target group is the people working with SMO within thefour companies this study analyses.Conclusion: The study concludes that the companies works a lot with analyzing how traffic gets into the website and where it comes from.There are lots of similarities in how the companies work with analyzing their target groups and planning. But they differ in some aspects between having a product or a service, otherwise they work similarly between the PPC teams and SEO teams. Concluding, the fourcompanies suggests that other companies implement SEO from an early stage and not as a final solution or use PPC as a quick fix for more traffic.
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Šolcová, Klára. "Internetový marketing na příkladu vybrané společnosti". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16722.
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The aim of this thesis is to propose improvements to the web presentation of selected company according to the theory relating to internet marketing with a focus on marketing in search engines. The theoretical part deals with basic information about the marketing mix and the internet and then the communications mix online. Most of the theoretical part is devoted to basic aspects of search marketing, respectively optimizing websites for search engines. Practical part summarizes some of the theoretical knowledge, which was during the writing of the thesis directly realized in the creation of the new website of the selected company. The main contribution of this thesis is to improve the web presentation of the selected company in terms of internet marketing with the intention of search engines and other recommendations.
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Paroulek, Luboš. "Online marketingová strategie společnosti SEVT, a.s". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85271.
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This dissertation deals with issues of online marketing strategy of the company SEVT a.s. The mening part dealts with issues of internet marketing in general including tools of internet marketing. In the next part situation analysis of the company itself is performed. In this dissertation company's websites are closely examined, including visitou analysis, konversion analysis and so on. The next part is dedicated to the SEO and SEM problematics. Company's websites are rated based on their SEO principles and effectiveness of the websites is evaluated. Tools of internet marketing used in the company are analysed in the part SEM. Aim of this dissertation is to evaluate current online marketing strategy and design a new strategy, that will be more effective in the usage of internet marketing tools and in the mening of web presentation of the company itself. This new strategy should lead to the increase in earnings from the online marketing actitivities of the company.
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Kanwal, Wasfa. "Exploring Search Engine Optimization (SEO) Techniques for Dynamic Websites". Thesis, Blekinge Tekniska Högskola, Sektionen för datavetenskap och kommunikation, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4881.
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ABSTRACT Context: With growing number of online businesses, Search Engine Optimization (SEO) has become vital to capitalize a business because SEO is key factor for marketing an online business. SEO is the process to optimize a website so that it ranks well on Search Engine Result Pages (SERPs). Dynamic websites are commonly used for e-commerce because they are easier to update and expand; however they are subjected to indexing related problems. Objectives: This research aims to examine and address dynamic websites indexing related issues. To achieve aims and objectives of this research I intend to explore dynamic websites indexing considerations, investigate SEO tools to carry SEO campaign in three major search engines (Google, Yahoo and Bing), experiment SEO techniques, and determine to what extent dynamic websites can be made search engine friendly on these major search engines. Methods: In this research, detailed literature survey is performed to evaluate existing knowledge for SEO for dynamic websites. Further empirical experiments are conducted to address dynamic websites indexing problems; and to evaluate SEO techniques used in empirical experiments. Results: It is found that all major search engines, including Google, cannot fully index dynamic websites. I used some SEO techniques which I explored during this study to help dynamic webpage(s) get indexed in major search engines. The experiment results reflect the effectiveness of SEO techniques including URL encoding /friendly URLs on major search engines. Conclusions: I conclude that, dynamic websites are subjected to indexing related problems and require additional SEO efforts to appear in SERPs. Not all SEO techniques are equally effective on all search engines to improve indexing of dynamic webpage(s). Each implemented SEO technique has different impression on major search engines (Google, Yahoo, Bing, Ask, and AOL). As, the encoded URLs technique is effective on all major search engines. However, Yahoo and Bing prefer friendly URLs over typical URLs with parameters. Therefore, presentation of dynamic URL could be quite paying if it is needed to index dynamic website on search engines other than Google.
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Lundevall, Tuori Mirja. "Att synas på internet : SEO och SMM för småföretagare". Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-21161.
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Detta arbete handlar om synlighet på internet, främst för mindre företag. De metoder som fokuserats på är sökmotoroptimering (SEO) och marknadsföring i sociala medier (SMM). Arbetet har främst syftat till att kartlägga de aktuella råd som ges angående vad som gör en hemsida mer synlig. Därefter har dessa i en mycket lite skala testats på en webbsida som jag har fått i uppdrag att göra om, för att se om de ger något resultat. I rapporten finns en sammanställning av de mest populära och rekommenderade sätten att göra SEO och SMM. Testerna som genomförts har gett positiva resultat, trots att testtiden var begränsad.
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Kostornova, S., Тетяна Володимирівна Пімоненко, Татьяна Владимировна Пимоненко, Tetiana Volodymyrivna Pimonenko, Лариса Степанівна Отрощенко, Лариса Степановна Отрощенко y Larysa Stepanivna Otroshchenko. "Seo analysis of the online banking area in Ukraine". Thesis, Sumy State University, 2019. https://essuir.sumdu.edu.ua/handle/123456789/77601.
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Obviously, we live, work and develop ourselves in the time of digital era. With
each year our possibilities in that direction expand and innovations in various areas
make our lives more comfortable.
One of the biggest impact that digitalization has made on our way of life
includes changes in financial area. Technology is rapidly transforming the way the
financial sector is operating. New digital technologies have given the platform to new
services, which have already proved their efficiency. Mobile banking, online
banking, cashless payments etc. became an everyday reality and we can pay with our
cards, phones, and watches or with any other devices we choose.
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Кущ, В. О. "SEO як інструмент забезпечення конкурентоспроможності компанії в цифровому середовищі". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/87069.
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Актуальність теми роботи полягає у необхідності обґрунтування значного впливу на конкурентоспроможність позицій у цифровому середовищі, яка посилилась у зв’язку з пандемією COVID-19.
Метою кваліфікаційної роботи є дослідження можливостей SEO та його впливу, як інструмента інтернет-маркетингу, на забезпечення конкурентоспроможності підприємств в цифровому середовищі.
Завдання роботи: проаналізувати сучасні дослідження в галузі інтернетмаркетингу та пошукової оптимізації; виявити актуальність інструменту SEO, як такого, що здатен привести нових клієнтів та збільшити впізнаваність організації через сайт; здійснити оцінку SEO стану аналізованого сайту за основними критеріями; надати оцінку потенційного збільшення трафіку на сайт Сумського державного університету в результаті застосування пошукової оптимізації.
Об’єктом дослідження є використання інструменту інтернет-маркетингу SEO.
Предметом дослідження є теоретичні та методичні засади застосування SEO організаціями з сайтом.
Методи дослідження – аналіз і синтез, статистичний аналіз, порівняльний аналіз.
Наукова новизна дослідженя: складено розширений алгоритм проведення SEО-аналізу сайту, на відмінну від існуючих більш вузькоспеціалізованих, який охоплює всі основні складові, від аналізу портрету цільової аудиторії до аналізу маси зворотніх посилань.
Практична значущість дослідження полягає у виявленні помилок на сайті Сумського державного університету в процесі аналізу, які зменшують авторитет веб-ресурсу в очах пошукових роботів. Виявлені помилки автоматично є практичними рекомендаціями щодо покращення позицій сайту.
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Hejl, Zdeněk. "Automatizovaná podpora procesu vývoje webu s důrazem na SEO". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10463.
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Principal aim of this thesis is the design of new website development process model and the design and implementation of its automated support by information technologies instruments. Process design itself will be build on identified best practices of available methodics for web applications development and this process will also respect and apply SEO (Search Engine Optimization) principles Biggest contribution of this thesis is designed web application development process model which is based on web application development methodics best practices and also contains additional activities which have to be done but they aren't part of these methodics. Mapping of the optimization process and designed process activities and implementation of automated support for these activities via desktop application are next important contributions of this thesis. This thesis is divided into five main chapters (except introduction and conclusion). First chapter is focused on definition of application development basic concepts and mainly on analysis of web application development methodics. Second chapter takes up analysis outputs and it forms the basis of this thesis. Design and description of web development process model generate the content of this chapter. Third chapter deals with SEO problems, in the concrete, it deals with definition of SEO, presentation of optimization process and especially with presentation of optimization recommendations. Fourth and fifth chapters are focused on automated support for web development process model with emphasis on SEO. Within the scope of fourth chapter, process model activities which can be supported by application are identified and user requirements are defined for these activities. Last fifth chapter is focused on presentation of implemented application for web development with emphasis on SEO support.
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Piscaglia, Nicola. "SEO, tecniche e strategie per essere visibili su Google". Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2010. http://amslaurea.unibo.it/1570/.
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Ossvik, Mattias. "Sökmarknadsföring : att köpa konsultstöd för att synas bättre på Internet". Thesis, Uppsala University, Department of Business Studies, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9105.
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I takt med att Internetanvändandet ökar på bekostnad av andra medier blir Internet allt
viktigare som marknadsföringskanal.
Att synas på Internet har tidigare främst åstadkommits med hjälp av så kallade bannerannonser.
Numera finns det en mängd andra sätt för att kommunicera med sina kunder som
till exempel e-postmarknadsföring och marknadsföring genom sökmotorer.
Av alla varianter av marknadsföring på Internet är sökmotormarknadsföring den marknadsf
öringsform som växer överlägset snabbast. Det finns två varianter av sökmotormarknadsf
öring: vanliga annonser i form av länkar som presenteras vid sidan av sökresultatet och
sökmotoroptimering. Sökmotoroptimering, som företrädesvis behandlas i den här utredningen,
syftar till att ge webbplatser höga placeringar i sökmotorer som Google, Yahoo och
MSN Search.
Eftersom sökmotoroptimering, även kallat search engine optimization eller SEO, är en mycket
komplex verksamhet är det svårt för företag som vill köpa den här tjänsten att veta hur man
skall gå tillväga för att få tag på en kompetent konsult. Vad som komplicerar saken ytterligare
är att det har framkommit att många sökmotormarknadsförare har använt otillåtna metoder för
att ge sina kunder höga placeringar. Dessa metoder kan visserligen vara mycket effektiva men
om det upptäcks riskerar både konsulten och kunden att bli utslängda ur sökmotorernas
register, även kallade index. Detta kan naturligtvis få katastrofala ekonomiska konsekvenser.
I denna rapport avser jag att utreda vad företag bör tänka på och hur de skall agera vid köp av
SEO-tjänster. Utredningen kommer att resultera i en checklista med rekommendationer.
Rapporten är avgränsad till sökresultat presenterade av de tre största sökmotorerna: Google,
Yahoo och MSN search.
Jag behandlar områden som optimeringsförloppet, vilka metoder som är tillåtna, hur man
skall ta reda på om konsulten är kompetent, viktiga frågor att ställa, varningssignaler,
resultatet och det viktiga avtalet.
I det sista kapitlet sammanfattar jag utvärderingen och ger konkreta tips på vad man skall
undvika och vad man skall eftersträva. Rekommendationerna sammanfattas i en checklista
som omfattar sju punkter.
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Boutet, Charles-Victor. "Le cycle de l’information en intelligence économique, à la lumière du web 2.0". Thesis, Toulon, 2011. http://www.theses.fr/2011TOUL0010/document.
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Le cycle de l‟information, de la collecte à la dissémination, est central en intelligence économique. D‟autre part, depuis quelques années, le web 2.0, le web inscriptible a modifié la face d‟internet. Nos travaux ont pour sujet l‟étude de l‟impact que ce fameux web 2.0 a sur le cycle en question et nous proposons des méthodes et outils afin de tirer parti de ce nouveau paradigme, et ce, pour chaque étape du cycleThe information cycle, from collection to dissemination is a cornerstone in competitive intelligence. On the other hand, in recent years, web 2.0, writable web, changed the face of the Internet. Our work is to study about the impact that web 2.0 has on the famous cycle and propose methods and tools to take advantage of this new paradigm, and this for each stage of the cycle
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Nyberg, Sophia. "Att göra det osynliga synligt : sökmotoroptimering (SEO) av en webbsajt". Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-27658.
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A webpage can be perfectly usable but if users are unable to find the webpage it will remain unused. Nine out of ten Swedes use a search engine and the most popular one is Google, amongst other search engines. In this report I seek to answer which ranking factors that should be included in an SEO-audit of an existing webpage and also how to optimize a webpage for search engines. Applying the method heuristic evaluation normally used to discover usability issues in an existing interface, on TT News Agency’s campaign site I found issues having a negative impact on the visibility in Search Engines Page Results. The issues were found in the technical implementation, such as faulty redirects, poor URLs, ill usage of subdomains, no adaption for mobile browsers and wrong usage of page titles, but also in the link profile. The campaign site had few external links and the anchor text attribute was not properly used. The content suffered from lack of key word usage in meta descriptions and H1-tags and there was also duplicate content. My evaluation resulted in a list with prioritized actions to take in order to improve the visibility of the webpage in the Search Engine Page Results.En webbsida kan vara hur användbar som helst, men om inga användare hittar till den förblir den oanvänd. Nio av tio svenskar uppger att de använder en sökmotor och vanligast av sju konkurrenter är Google. I mitt examensarbete undersöker jag hur en webbsida kan sökmotoroptimeras och vilka rankingfaktorer som borde inkluderas i en SEO-rapport. Genom att applicera metoden heuristisk utvärdering, vanlig inom användarstudier, på TT Nyhetsbyråns kampanjsajt kunde jag identifiera problemområden med den tekniska implementationen, länkprofilen samt innehållet. Problemen återfanns i ompekningar, URL-er och nyttjandet av subdomäner och i sidtitlar. Sajten hade få inlänkar och ankartexten var ofta felaktig. Innehållsmässigt fann jag problem med att sökorden saknades i metabeskrivningar samt H1-taggar, och det fanns också dubbelt innehåll. Jag drog slutsatsen att SEO bör handla om att optimera för användaren som använder en sökmotor och inte optimering för sökmotorn. Min undersökning resulterade i en prioriterad lista med åtgärder att vidta för att förbättra synligheten i sökmotorer.
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Ajam, Sabin y Berivan Batak. "How do SMEs in Sweden perceive the usage of SEO?" Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44583.
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The purpose of this study has been to find out how SMEs in Sweden perceive SEO as a marketing tool. In order to answer the purpose of the study, we have selected five small and medium enterprises to take part in their stories and perceptions of SEO. As a method, we have used interviews to be able to answer the purpose of the essay. We have chosen not to focus on a specific industry because the purpose has been SMEs as it is the majority of Sweden's companies. In the thesis, coding has been used as an analysis tool to interpret our collected material. The results show that there are varied opinions about SEO. However, The majority of informants perceive SEO as a complex system. The essay shows that IP1 and IP5 informants use SEO as a marketing tool but still do not understand SEO completely. The informants use social media as a marketing strategy to reach out to potential new customers and to focus on the word of mouth model. The study also shows that the informants who use SEO see it as an opportunity to grow and make a name for themselves in the industry in which they operate. Because SEO ensures that companies can be at the top of the list on Google among their competitors and thus easier for potential customers to find the company's website, the company gains a more extensive customer base and grows its business.
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Potužáková, Karolína. "Změna v přístupech v SEO po updatech Penguin a Panda". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-198614.
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Search engine algorithms are constantly improved in order to provide the highest quality and most relevant results for the user. Google algorithm updates called Panda and Penguin have recently been one of the most significant and many websites that use black hat SEO techniques were hit by them. Nowadays, using this search optimization's techniques raises the risk of Google penalty, which in most of the cases cause decrease in traffic from organic search. The aim of this thesis is to describe techniques of search engine optimization (SEO) and their possible impact on website's ranking. The thesis also aims to verify whether Penguin and Panda updates have the impact on websites for which the methods of black hat SEO have been used and specify the result of this impact. In the theoretical part of this thesis it is described function of search engines Seznam.cz and Google, their algorithm change in history and possible factors on which the ranking score is based. Briefly are also described tools, which can be used to identify and analyze possible causes of penalization. After reading this thesis, the reader will have a basic orientation in search engine optimization methods and their appropriate use. Also, he will be able to recognize possible causes of Google penalty and propose an appropriate strategy for its removal.
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Soldo, Sara <1991>. "SEO per il Giappone - L’ottimizzazione per i motori di ricerca". Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13868.
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SEO, o Search Engine Optimization, è un termine che fa riferimento a una delle tipologie di attività che rientrano nell’ambito del Search Engine Marketing, branca del web marketing che si pone come obiettivo il miglioramento della visibilità di un sito web online. I motori di ricerca sono il mezzo che permette agli utenti di trovare i siti web e si configurano, dunque, come il principale canale attraverso cui aumentare il traffico del proprio sito. Le strategie di SEO permettono di ottimizzare il proprio sito web in vista del posizionamento sulla pagina dei risultati del motore di ricerca. Nonostante diversi principi della SEO possano essere considerati universali, ogni Paese possiede le sue peculiarità e il Giappone non fa eccezione. Non è sufficiente conoscere le basi: è facendo leva sulle differenze che sarà possibile valutare quale strategia porterà un sito web al successo sul mercato nipponico. Attraverso lo studio delle naturali differenze linguistiche, dei motori di ricerca più utilizzati e delle varie caratteristiche distintive della SEO per il Giappone, in questa tesi si intende fornire, di seguito a una prima parte sulla SEO in generale, un'analisi delle peculiarità di quella giapponese.
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Manfron, Elisa <1994>. "The Importance of Local SEO: Strategies to Improve Local Business". Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13997.
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Nowadays, the usage of Internet has permanently changed the way in which people communicate and interact, playing a substantial role in our modern society. Starting from the definition of Local Marketing and the exploration of all of its strategy, I will analyze the reasons why it is so important and it is gaining a paramount importance from the business point of view. Of course, local searches combined with the increasing usage of smartphones, play a key role in the definition of business strategies at local level. Moreover, I will analyze the SEO from the local point of view and which are the key factors in order to be more visible at local level. I will conclude with different case studies in order to implement the theoretical part.
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Конопако, Б. С. "Маркетингова стратегія просування рекламних послуг". Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75889.
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Мета роботи – проаналізувати і охарактеризувати специфіку просування рекламних послуг шляхом використання Інтернет-ресурсів та визначити шляхи їх удосконалення.
Об’єкт дослідження – процеси просування рекламних послуг у мережі Інетренет.
Предмет дослідження – організація просування рекламних послуг у мережі Інетренет на діючому підприємстві «JDesign».
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Sakalauskas, Mantas. "Internetinio marketingo veiksmingumo didinimas". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140607_143058-43832.
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Pаgrindinis šio dаrbо tikslаs - išanalizuoti teorines bei praktines UAB “Bаltiс Mаrinе Spеditiоn” internetinio marketingo plėtros galimybes. Pаgrindinių dаrbо dаlių trumpаs turinys - Tikslui pasiekti buvo keliami šie uždaviniai: 1) išnagrinėti teorinius intеrnеtiniо mаrkеtingо sаmprаtos bei turinio aspektus, elеktrоniniо vеrslо gаlimybių didinimo bei intеrnеtinės svеtаinės оptimizаvimo ypatumus; 2) atlikti tyrimą, siekiant įvertinti UАB “Bаltiс Mаrinе Spеditiоn” internetinio marketingo veiksmingumo didinimo galimybes; 3) pateikti UAB “Bаltiс Mаrinе Spеditiоn” internetinio puslapio veiksmingumo didinimo projektą. Tеоrinėjе dаrbо dаlyjе аnаlizuоjаmi intеrnеtiniо mаrkеtingо sаmprаtоs ir jо įtаkоs įmоnių vеiklаi аspеktаi. Tаip pаt išаnаlizuоjаmоs еlеktrоniniо vеrslо kоnkurеnсingumо didinimо gаlimybės. Аnаlitinėjе bаigiаmоjо dаrbо dаlyjе pаtеikiаmi ir аnаlizuоjаmi UАB “Bаltiс Mаrinе Spеditiоn” intеrnеtiniо puslаpiо оptimizаvimо vеrtinimо rеzultаtаi. Prоjеktinėjе dаrbо dаlyjе sufоrmuluоti tоkiе sprеndimаi: sutvаrkyti puslapių pаvаdinimus, аntrаštеs, fоrmuоti įmоnės аtgаlinių nuоrоdų tinklus ir juоs tаlpinti fоrumuоsе, blоguоsе, sосiаliniuоsе tinkluоsе, gооlе pаiеškоs аlgоritmų аtnаujinimаs.Thе аim оf thе finаl wоrk - to analyze the theoretical and practical UAB ,,Bаltiс Mаrinе Spеditiоn“ online marketing development opportunities. Thе mаin pаrt intrоs - In order to achieve the following tasks: 1) to examine the theoretical online marketing concept and content aspects, online business opportunities and website optimization characteristics 2) to carry out a study to assess UАB ,,Bаltiс Mаrinе Spеditiоn“ online marketing effectiveness gains, 3) to provide UAB ,,Bаltiс Mаrinе Spеditiоn“ website efficiency project. Final work thesis is online marketing efficiency opportunities. Thе thеоrеtiсаl pаrt оf thе pаpеr аnаlyzеs thе соnсеpt оf оnlinе mаrkеting аnd its impасt оn соrpоrаtе pеrfоrmаnсе аspесt. Аlsо аnаlyzеd thе соmpеtitivеnеss оf е-businеss саpаbilitiеs.Thе аnаlytiсаl pаrt оf thе thеsis prоvidеs аn аnаlysis оf Bаltiс Mаrinе Spеditiоn wеbsitе оptimizаtiоn аssеssmеnt. Thе dеsign оf wоrk tо fоrmulаtе suсh sоlutiоns: fix pаgеs nаmеs, titlеs, соmpаny fоrmаtiоn bасklinks nеtwоrks аnd plасе thеm in fоrums, blоgs, sосiаl nеtwоrks, gооlе sеаrсh аlgоrithm updаtе.
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Chuquilin, Zelada Fiorella Elizabeth. "Acciones de la promoción digital en relación con el proceso de compra de ropa Plus Size en mujeres de 18 a 34 años de NSE B de Lima Metropolitana". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652970.
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El presente trabajo de investigación académica está basado en el análisis de las acciones de la promoción digital en relación con el proceso de compra de ropa Plus Size en mujeres de 18 a 34 años de NSE B de Lima Metropolitana. En primer lugar, se dan a conocer cuales son las estrategias SEO y SEM, así mismo detalla cuales son las acciones comprendidas dentro de estas estrategias. Además, se investiga sobre la reacción del target a estas acciones y estímulos. En segundo lugar, se tomó muy en cuenta el análisis del proceso de compra de las mujeres del segmento, descubriéndose que el target prefiere realizar compras por internet antes que las tiendas físicas. Finalmente, se contrastaron ambas variables y se evaluó la influencia de las diferentes estrategias de marketing digital en las etapas del proceso de compra del segmento Plus Size. Adicionalmente, se presenta el contraste de los resultados con la hipótesis planteada y conclusiones de la investigación.This academic research work is based on the analysis of the actions of digital promotion in relation to the process of buying Plus Size clothing in women from 18 to 34 years of age from NSE B of Metropolitan Lima. First of all, they are disclosed which are the SEO and SEM strategies, as well as detailing what are the actions included within these strategies. In addition, the target's reaction to these actions and stimuli is investigated. Secondly, I am very aware of the analysis of the purchasing process of women in the segment, discovering that the objective of making purchases online before physical stores. Finally, both variables were compared and the influence of the different digital marketing strategies in the stages of the Plus Size segment purchasing process was evaluated. In addition, the contrast of the results with the hypotheses and the conclusions of the investigation is presented.
Trabajo de investigación
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Kim, June-Seo [Verfasser]. "Magnetization Dynamics in a Permalloy Disc and Nanowire / June-Seo Kim". Konstanz : Bibliothek der Universität Konstanz, 2011. http://d-nb.info/1020366168/34.
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Johnsson, Marta. "Syns du inte - finns du inte. SEO best-practices och utvärdering". Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13564.
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"Syns du inte - finns du inte. SEO best-practices och utvärdering." handlar om sökmotoroptimering. Arbetet har som sitt mål att undersöka i fall det finns några rekommenderade best-practices för att lyckas med sökmotoroptimering. Arbetet tar också upp olika metoder för utvärdering av SEO-ansträngningar.Som webbutvecklare jobbar man med att ta fram webbsidor och vill att dessa ska bli hittade av målgruppen därför kändes det valda ämnet relevant och intressant.Resultatet innefattar en sammanställning av rekommendationer/best-practices från tre olika källor. En del rekommendationer har testats för att verifiera deras effektivitet samt för att undersöka i fall sökmotoroptimering är svår att tillämpa i praktiken. Diskussionen innehåller en reflektion över resultatet och ett försök att återknyta till frågeställningarna.“You don't exist if you are invisible. SEO best-practices and evaluation“ is about Search Engine Optimization. The aim is to examine if there are best practices for successful search engine optimization. The project is also to discuss various methods for the evaluation of SEO and its effects.The function of web developers is all about finding their web-pages by target group and therefore the topics found were relevant and extremely interesting. The conclusions made are formed by recommendations from three different sources. Some of the recommendations have been tested in order to verify the effectiveness and investigate whether SEO is difficult to apply in practice and the discussions include a reflection on the results and answers to the questions they have been included in the project.
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García, Soria Carlos Luis. "Posicionamiento en buscadores aplicando un modelo SEO. Aplicación práctica empresa LogiaNET". Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2011. https://hdl.handle.net/20.500.12672/16335.
Texto completoResumen
Publicación a texto completo no autorizada por el autorPropone un modelo SEO (Search Engine Optimization) para aplicarlo como modelo para las actividades y tareas relacionadas al posicionamiento de buscadores para que todo el proceso se realice de forma organizada, con una debida planificación para conseguir aumentar el número de visitas y el rango o valor de un sitio web. Del mismo modo este modelo se apoyará de herramientas informáticas que automaticen las actividades SEO del posicionamiento en buscadores que se estaban desarrollando mecánicamente, con lo que se logrará que todo el proceso se realice de forma más eficiente ahorrando tiempo, esfuerzo y dinero. SEO constituye un conjunto de técnicas de optimización para hacer que un sitio web sea más accesible para los buscadores, atrayendo más visitas (personas) y con eso tener más posibilidades de vender el producto o servicio que se oferta en dicho sitio web. Según los resultados obtenidos, luego de su evaluación y comparación con los resultados esperados o estimados se podrá concluir si el modelo SEO planteado es válido y confiable para que pueda ser aplicado como solución a este y otros casos similares que se puedan presentar.