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Libros sobre el tema "Segmentation de service"

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Publicado: 25 de mayo de 2024

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1

Jomo K. S. (Jomo Kwame Sundaram), ed. Labour market segmentation in Malaysian services. Singapore: NUS Press, 2010.

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2

Stafford, Walter W. Employment segmentation in New York City municipal agencies. New York, N.Y: CSS Institute for Community Empowerment, 1989.

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3

Lin, Qinhao. Fu wu ye di shi chang qu ge yan jiu: Yi guan li zi xun chan pin wei li. Taipei: s.n., 1986.

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4

Lamberte, Exaltacion E. Family planning service utilization and market segmentation in the Philippines. Manila, Philippines: Social Development Research Center, De La Salle University, 2000.

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5

Glynn, William J. Aspects of custumer perceived service quality in internal market segmentation analysis. Dublin: University College Dublin, 1997.

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6

Noyelle, Thierry J. Beyond industrial dualism: Market and job segmentation in the new economy. Boulder, Colo: Westview Press, 1987.

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7

E, Hall Robert. The streetcorner strategy for winning local markets: Right sales, right service, right customers, right cost. Austin, Texas: Performance Press, 1994.

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8

D, Wiersema Frederick, ed. L' exigence du choix: Trois disciplines de valeur pour dominer ses marchés. Paris: Village mondial, 1995.

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9

Niche envy: Marketing discrimination in the digital age. Cambridge, Mass: MIT Press, 2006.

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10

Peake, Linda. The impact of new technology on women's employment: Labour market segmentation and women's service sector employment in the Reading area in the 1970's. [Kingston upon Thames]: School of Geography, Kingston Polytechnic, 1986.

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11

Kim, Daus, ed. Customer.Community: Unleashing the power of your customer base. San Francisco: Jossey-Bass, 2002.

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12

Bank Marketing Association (U.S.), ed. Building a financial services marketing plan: Working plans for product and segment marketing. Naperville, Ill: Financial Sourcebooks, 1989.

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13

Bedürfnisorientierte Marktstrukturierung für Finanzdienstleistungen. Frankfurt am Main: P. Lang, 1998.

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14

Divide and conquer: Target your customers through market segmentation. New York: Wiley, 1998.

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15

Meadows, Maureen. Assessing the implementation of market segmentation in the financial services sector. Coventry: Warwick Business School. Research Bureau, 1996.

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16

Speed, Richard. Retail financial services segmentation: Time for new tricks from old dogs? Loughborough: Loughborough University of Technology, Department of Management Studies, 1990.

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17

Müller, Hajo. Marktsegmentierung im Privatkundengeschäft von Versicherungsunternehmen: Von Hajo Müller. Karlsruhe: VVW, 1994.

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18

Firm positioning for architects and designers. Hoboken: John Wiley & Sons, 2011.

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19

Reigle, Jack. Positioning for architecture and design firms. Hoboken: John Wiley & Sons, 2011.

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20

Meadows, Maureen. Implementing market segmentation strategies in UK personal financial services: Problems and progress. Coventry: University of Warwick, Warwick Business School Research Bureau, 1995.

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21

Falkenstein, Lynda. Nichecraft: Using your specialness to focus your business, corner your market, and make customers seek you out. New York: HarperBusiness, 1996.

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22

Falkenstein, Lynda. Nichecraft: Using your specialness to focus your business, corner your market, and make customers seek you out. New York: HarperBusiness, 1996.

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23

Portfolio-based segmentation and consumer behavior: Empirical evidence and methodological issues. Stockholm: Stockholm School of Economice, EFI, Economic Research Instituet, 1999.

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24

Harrison, Tina. Towards developing a multi-dimensional model for segmentation in the personal financial services sector. Edinburgh: University of Edinburgh, Management School, 1994.

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25

Eng, Teck Y. Market segmentation: Testing the relative sensitivity of techniques in identifying market segments for some financial services. Manchester: UMIST, 1994.

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26

M, Harris Leslie, ed. After fifty: How the baby boom will redefine the mature market : travel & leisure, fast food, apparel/retail, technology, health, financial services. Ithaca, NY: Paramount Market Pub., 2003.

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27

Cates, W. R. Unlimited referrals: Secrets that turn business relationships into gold. Wheaton, Md: Thunder Hill Press, 1996.

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28

D, Wiersema Frederik, ed. The discipline of market leaders: Choose your customers, narrow your focus, dominate your market. Reading, Mass: Addison-Wesley Pub. Co., 1997.

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29

Wiersema, Frederik D. (Frederik Derk), ed. The discipline of market leaders: Choose your customers, narrow your focus, dominate your market. Reading, Mass: Addison-Wesley Pub. Co., 1995.

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30

Fred, Wiersema, ed. The discipline of market leaders: Choose your customers, narrow your focus, dominate your market. London: HarperCollins, 1995.

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31

Afanas'ev, Mihail, Mihail Bendikov y Stanislav Korunov. Fundamentals of the economy of space activities. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1018193.

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The textbook describes in detail the classification of space goods and services, the segments and sectors of the global space market, the development prospects and the positioning of Russian enterprises in them. The methodological feature of the course consists in new approaches to the segmentation of the market and areas of space activities, identifying their deep relationships with the space industry. The practical side of the course is aimed at studying the methodology and practice of space project management, space pricing, organization of placement and execution of space government orders, and market analytics. The tutorial contains test questions for each chapter, test tasks, and a wide selection of topics for course design. The subject of the course papers is related to the specific activities of the enterprises of the space industry. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is intended for third-year undergraduate and graduate students specializing in the field of training 38.03.01 and 38.04.01 "Economics" in the specialties "Economics of Space activities", "Economics of high-tech industries".
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32

Flynn, Vencat Emily y Flynn Dennis C, eds. Custom nation: Why customization is the future of business and how to profit from it. Dallas, TX: BenBella Books, Inc., 2012.

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33

Chandra, Saurabh, ed. SOCRATES (Vol 2, No 2 (2014): ISSUE - JUNE). 2a ed. India: SOCRATES : SCHOLARLY RESEARCH JOURNAL, 2014.

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34

Noyelle, Thierry J. Beyond Industrial Dualism: Market and Job Segmentation in the New Economy. Taylor & Francis Group, 2019.

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35

Noyelle, Thierry J. Beyond Industrial Dualism: Market and Job Segmentation in the New Economy. Taylor & Francis Group, 2019.

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36

Hospitals in Integrated Health Service Delivery Networks: Strategic Recommendations. Pan American Health Organization, 2021. http://dx.doi.org/10.37774/9789275120040.

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In 2007, PAHO launched the Integrated Health Service Delivery Network (IHSDN) initiative to address the problems derived from the fragmentation of health services and to overcome the structural problems stemming from the widespread segmentation of health systems in the countries of the Region. In the IHSDN initiative, hospitals are an aggregate of specialized institutions that support a highly effective first level of care. Hospitals themselves are defragmented, which is theoretically correct, innovative, and even visionary. However, the IHSDN initiative does not seek to diminish the influence of hospitals in the health system or the importance of their role, but to integrate these institutions so that all their efforts are aligned with the needs of the people and communities they serve through the development of IHSDNs. It is obvious that without hospitals there can be no IHSDNs; however, it should also be recognized that without effective networks, hospitals cannot do their job. The IHSDN initiative presents a change in the role assigned to hospitals, in which they are no longer considered the apex of a pyramid in which the hierarchy is based on specialization to successfully treat disease. Instead, the hospital becomes a very important participant in a service organized as a network, performing specific tasks in a series of processes that cut repeatedly across the health service delivery network and include the participation of individuals and communities. The product of an intense debate and joint effort, this work contains a series of proposals in the six areas considered a priority for developing the new role of hospitals in IHSDNs: governance, resource allocation and incentives, the model of care, technology and infrastructure, human resources, and organization and management.
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37

Niche Envy: Marketing Discrimination in the Digital Age. The MIT Press, 2008.

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38

Turow, Joseph. Niche Envy: Marketing Discrimination in the Digital Age. MIT Press, 2018.

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39

Turow, Joseph. Niche Envy: Marketing Discrimination in the Digital Age. MIT Press, 2008.

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40

Turow, Joseph. Niche Envy: Marketing Discrimination in the Digital Age. MIT Press, 2008.

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41

Beyond Industrial Dualism. Taylor & Francis Group, 2019.

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42

L'Exigence du choix : Trois disciplines de valeur pour dominer ses marchés. Village Mondial, 2002.

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43

Parker, Philip M. The 2007 Report on Contract Receipts for Mens and Boys Coveralls, Washable Service Apparel, Work Shirts, and Workpants Excluding Jeans: World Market Segmentation by City. ICON Group International, Inc., 2006.

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44

Banks, Drew y Kim Daus. Customer.Community: Unleashing the Power of Your Customer Base. Jossey-Bass, 2002.

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45

Banks, Drew y Kim Daus. Customer. Community: Unleashing the Power of Your Customer Base. Wiley & Sons, Incorporated, John, 2007.

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46

Reigle, Jack. Positioning for Architecture and Design Firms. Wiley & Sons, Incorporated, John, 2011.

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47

Reigle, Jack. Positioning for Architecture and Design Firms. Wiley & Sons, Incorporated, John, 2011.

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48

Reigle, Jack. Positioning for Architecture and Design Firms. Wiley & Sons, Incorporated, John, 2011.

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49

Reigle, Jack. Positioning for Architecture and Design Firms. Wiley & Sons, Incorporated, John, 2011.

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50

Reigle, Jack. Positioning for Architecture and Design Firms. Wiley & Sons, Incorporated, John, 2011.

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