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Literatura académica sobre el tema "Segmentation de service"

Autor: Grafiati

Publicado: 25 de mayo de 2024

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Artículos de revistas sobre el tema "Segmentation de service"

Sell, Anna, Pirkko Walden y Christer Carlsson. "Segmentation Matters". International Journal of Systems and Service-Oriented Engineering 2, n.º 3 (julio de 2011): 1–17. http://dx.doi.org/10.4018/jssoe.2011070101.

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Despite the penetration of mobile phones in the world the number of mobile services in actual use is – besides voice calls and SMS – rather few. In the study at hand, the authors describe users of mobile phones and mobile services and build the basis for segmentation of the consumer market based on a large random sample of the population. Selecting the correct segmentation base is one of the key steps in any segmentation procedure. The authors carried out life-style segmentation and found five segments – the skillful, the efficient, the trendy, the basic and the social – which offer a systematic description of the mobile consumers, and gives insight on how different users make use of mobile services. The findings are potentially important as mobile service providers do not appear to pay enough attention to consumer segments and the needs of the mobile service users.

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Boshoff, Christo y Deon Nel. "The influence of demographic variables on service quality perceptions in three selected service industries". South African Journal of Business Management 23, n.º 3/4 (31 de diciembre de 1992): 69–74. http://dx.doi.org/10.4102/sajbm.v23i3/4.888.

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Despite reservations about the use of demographic variables for market segmentation purposes it is a method which is widely used. Although this was not a segmentation study as such, the extent to which service quality perceptions are influenced by demographic variables has been investigated. It is believed that if demographic variables are found to influence service quality perceptions, they may serve as important pointers to the marketers of services when considering segmentation strategies. The empirical results revealed that both age (p 0.05) and level of education (p 0.01) exert a significant influence on consumers' perceptions of service quality. Younger consumers and relatively well-qualified consumers rate service quality lower than do older consumers and consumers who are not particularly well qualified academically. Both younger and well qualified consumers could be important target markets to services marketers in delivering quality service.

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Khodijatunnuriyah, Siti y Hasih Pratiwi. "Klasifikasi Jenis Pencabutan Layanan oleh Pelanggan Indihome Menggunakan Metode Chi-Square Automatic Interaction Detection". Indonesian Journal of Applied Statistics 2, n.º 2 (27 de diciembre de 2019): 80. http://dx.doi.org/10.13057/ijas.v2i2.34526.

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Market segmentation is a classic topic in marketing which is never loss its attractiveness. In addition to market segmentation, customer satisfaction is important in the field of marketing. Customer satisfaction is a person's feelings after using goods or services produced by a company. High customer satisfaction shows a company's success in producing goods or services. Statistics provides many tools for segmentation research. One of statistical tool for segmentation research which takes the dependency method as an approach is Chi-Squared Automatic Interaction Detection (CHAID) analysis. CHAID analysis would provide decision tree like diagram which provide information about degree of association from dependent variable to the independent variables and the information about segments characteristic. In this case, the CHAID analysis is used to determine the type of service revocation segmentation by Indihome customers. Based on CHAID analysis, 25 segmentations were obtained, which consisted of revocation of the downgrade category of 45314 customers and the number of revocation of the Churn Out category by 11137 customers.Keywords : market segmentation, customer satisfaction, CHAID, Indihome

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Bolton, Ruth N. y Matthew B. Myers. "Price-Based Global Market Segmentation for Services". Journal of Marketing 67, n.º 3 (julio de 2003): 108–28. http://dx.doi.org/10.1509/jmkg.67.3.108.18655.

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In business-to-business marketing, managers are often tasked with developing effective global pricing strategies for customers characterized by different cultures and different utilities for product attributes. The challenges of formulating international pricing schedules are especially evident in global markets for service offerings, where intensive customer contact, extensive customization requirements, and reliance on extrinsic cues for service quality make pricing particularly problematic. The purpose of this article is to develop and test a model of the antecedents of business customers’ price elasticities of demand for services in an international setting. The article begins with a synthesis of the services, pricing, and global marketing literature streams and then identifies factors that account for differences in business customers’ price elasticities for service offerings across customers in Asia Pacific, Europe, and North America. The findings indicate that price elasticities depend on service quality, service type, and level of service support and that horizontal segments do exist, which provides support for pricing strategies transcending national borders. The article concludes with a discussion of the managerial implications of these results for effective segmentation of global markets for services.

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Nishimatsu, Ken y Akiya Inoue. "User Intent-Based Segmentation Analysis for Internet Access Services". International Journal of Strategic Decision Sciences 14, n.º 1 (24 de febrero de 2023): 1–21. http://dx.doi.org/10.4018/ijsds.318643.

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The Internet is available for almost all homes in Japan. During the diffusion stage of Internet access services, it was important to construct a model to evaluate the sensitivity for Internet access service attributes and estimate user service choice behavior to consider service sale strategies. However, as the demand for Internet access services reached saturation, the differences in service attributes among service providers became smaller, making it difficult to decide service sale strategies using conventional choice behavior models. Therefore, the purpose of this paper is to establish a method for extracting effective information for service sale strategies by focusing on user intentions and clarifying the differences in future intentions for current carriers or services with observable and unobservable factors concerned with user intention. The authors propose a framework for user intent-based segmentation to understand the current market structure and develop appropriate service sales strategies for each segment.

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Sánchez-Pérez, Manuel, Raquel Sánchez-Fernández, Gema M. Marín-Carrillo y Juan C. Gázquez-Abad. "Service Quality in Public Services as a Segmentation Variable". Service Industries Journal 27, n.º 4 (junio de 2007): 355–69. http://dx.doi.org/10.1080/02642060701346771.

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N., VEDMID, BOIKO M. y ROMANCHUK L. "MARKETING TECHNOLOGIES OF CONSUMERS SEGMENTATION OF RESORT AND RECREATIONAL SERVICE". Herald of Kyiv National University of Trade and Economics 138, n.º 4 (10 de septiembre de 2021): 91–100. http://dx.doi.org/10.31617/visnik.knute.2021(138)07.

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Background. Using marketing technologies to segment consumers is a key resource for actively and quickly responding to consumer needs. Segmentation allows to identify differences in the response of consumers to services, implement the targeted marketing principles, develop a range of services in accordance with the consumers needs. The aim of the paper is to studydevelopment of methodological foundations of marketing technologies for consumers segmentation, taking into account the key features of resort and recreational services, which ensure scientific approaches development to consumer segments assessment and allows proactively adjusting the offer of resort and recreationnal services, especially during periods of seasonal fluctuations. Materials and methods. The theoretical and methodological basis of the article are the results of theoretical and applied research of Ukrainian and foreign scientists on consumer segmentation. The behavioral method was used to analyze consumer behavior and needs. Special methods for ratings, sample observations, comparative analysis, grouping based on the use of general and special Google Analytic software, CoSchedule were used. Results. The problem of effective segmentation of consumers of resort and recreational services is very important in a situation of aggravated competition for the consumer, since the definition of target segments is the basis for the formation of effective and targeted marketing activities. The expediency of using the VALS model has been proven. The VALS model is proposed to be improved by adding a stage that allows to determine the level of customer satisfaction with resort services based on the CSAT Composite Customer Satisfaction Score method. This method allows to determine the compliance of the received services with the expectations of consumers and to identify the level of service processes. The driver of the effective impact of marketing communications on consumer segments is digitalization. This is manifested in the creation of an immersive environment for a resort and recreation enterprise. This is due to the fact that immersive environment simulators offer a personalized and efficient mechanism for introducing consumers to the spa and recreational service through visualization. Conclusion. The use of marketing technologies for consumers segmentation of resort and recreational services is influenced by the digitalization of marketing activities and leads to new methods of collecting and analyzing data for segmentation. These methods allow to accumulate quickly information about consumers in the digital space for segmentation and proactive interaction with target audiences, as well as reduce time it takes for a new service to enter the market. In the context of digitalization, further research to conduct marketing technologies for segmentation of consumers of resort and recreational services should develop the priority of using digital sources of dynamic information about consumer characterristics in a virtual environment; determine the features of the combination of static (offline consumer features) and dynamic (online consumer features) segmentation features. Keywords: segmentation, marketing technologies, digitalization, immersive environment, consumer, resort and recreational service

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Calvo-Porral, Cristina y Jean-Pierre Lévy-Mangin. "An emotion-based segmentation of bank service customers". International Journal of Bank Marketing 38, n.º 7 (4 de septiembre de 2020): 1441–63. http://dx.doi.org/10.1108/ijbm-05-2020-0285.

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PurposeEmotional and affective responses are experienced during service use that determine customer behavior; and for this reason, bank services require an better understanding of the emotions customers feel in service experiences. This research aims to examine whether different customer segments exist in the bank services industry, based on the emotions they experience when using the service.Design/methodology/approachThe factors were examined through confirmatory factor analysis (CFA). Then, two-step clustering analysis was developed for customer segmentation on data from 451 bank service customers. Finally, an Anova test was conducted to confirm the differences among the obtained customer segments.FindingsOur findings show that the emotion-based segmentation is meaningful in terms of behavioral outcomes in bank services. Further, research findings indicate that bank service customers cannot be perceived as a homogenous group, since four customer clusters emerge from our research namely “angry complainers”, “pragmatic uninvolved”, “emotionally attached customers” and “happy satisfied customers”.Research limitations/implicationsOur findings show that the emotion-based segmentation is meaningful in terms of behavioral outcomes in bank services. Further, research findings indicate that bank service customers cannot be perceived as a homogenous group, since four customer clusters emerge from our research namely “angry complainers”, “pragmatic uninvolved”, “emotionally attached customers” and “happy satisfied customers”, being the “angry complainers” the most challenging customer group.Originality/valueThe study is the first one to specifically segment bank customers based on the emotions they experience when using the service.

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Kryjak, Tomasz, Damian Krol y Marek Gorgon. "Segmentation of Dishes for Customer Service Automation in a Self-service Canteen". Image Processing & Communications 20, n.º 2 (1 de junio de 2015): 5–16. http://dx.doi.org/10.1515/ipc-2015-0030.

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Abstract The article describes research on dishes segmentation for the purposes of customer service process automation in a self-service canteen. The project assumptions and a prototype test stand are presented. The developed empty workspace detection and tray position determination algorithms are discussed. Finally, the chosen dishes segmentation algorithm is described and justified.

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Yasrizal, Meutia Arini y Wahyu Sulistiadi. "Studi Segmentation, Targeting, Positioning (STP) pada Bauran Pemasaran Produk Klinik Eksekutif Rumah Sakit Gigi Mulut pada Masa Pandemi COVID-19". Journal of Telenursing (JOTING) 4, n.º 1 (11 de abril de 2022): 168–76. http://dx.doi.org/10.31539/joting.v4i1.3301.

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This study aims to analyze segmentation, target market and market position in the product marketing mix of the executive clinic of the Oral Dental Hospital (RSGM) X Jakarta City. The method used is descriptive quantitative. The results showed that in the segmentation analysis, most visits to the clinic were women of productive age, predominantly from outside the DKI Jakarta area, dominant payments were out of pocket and insurance, and the dominant type of service used was executive service. Targeting analysis shows that the best market determination strategy for RSGM X is multi-targeting. Strengthening positioning at RSGM X can be done by prioritizing superior products, brand attributes and the quality of services provided. In conclusion, RSGM X prioritizes services with adjustments to health protocols through marketing strategies with segmentation, target and position concepts and is supported by the right marketing mix. Keywords: Market Position, Segmentation, Target Market

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Tesis sobre el tema "Segmentation de service"

Worawattananon, Prakit. "Customer service driven supply chain segmentation". Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/45247.

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Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2008.
Includes bibliographical references (leaves 69-70).
The objective of this thesis is to develop a supply chain segmentation model for Company X, which is in the chemical and construction materials industry. The company sells products in an expanding Southeast Asia market. At the same time, it innovates and launches new products to these markets. A major issue for the company to consider is services offered to its customers. The company has to address customer needs, analyze them, and design the products and services that will fulfill those selective demands. This thesis leverages this concern for the company by developing a model to segment the company's supply chain based upon customer services. Company Y, a subsidiary company of Company X, is selected to be a case study for the model developed in this thesis. Quantitatively, the thesis examines collected data such as customer including portions of revenue and margin from each customer; and a customer's profile potential from the size of the firm. Qualitatively, the data and information collected from interviewing relevant people, such as sales and marketing personnel, is used to characterize the company's future customer prospects. Furthermore, some selected current practices in the industry will be reviewed and benchmarked for formulating the model.
by Prakit Worawattananon.
M.Eng.in Logistics

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Christopher, Rosenvall. "Semantic Segmentation of Iron Pellets as a Cloud Service". Thesis, Luleå tekniska universitet, Institutionen för system- och rymdteknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-81950.

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This master’s thesis evaluates automatic data annotation and machine learning predictions of iron ore pellets using tools provided by Amazon Web Services (AWS) in the cloud. The main tool in focus is Amazon SageMaker which is capable of automatic data annotation as well as building, training and deploying machine learning models quickly. Three different models was trained using SageMakers built in semantic segmentation algorithm, PSP, FCN and DeepLabV3. The dataset used for training and evaluation contains 180 images of iron ore pellets collected from LKAB’s experimental blast furnace in Luleå, Sweden. The Amazon Web Services solution for automatic annotation was shown to be of no use when annotating microscopic images of iron ore pellets. Ilastik which is an interactive learning and segmentation toolkit showed far superiority for the task at hand. Out of the three trained networks Fully-Convolutional Network (FCN) performed best looking at inference and training times, it was the quickest network to train and performed within 1% worse than the fastest in regard to inference time. The Fully-Convolutional Network had an average accuracy of 85.8% on the dataset, where both PSP & DeepLabV3 was showing similar performance. From the results in this thesis it was concluded that there are benefits of running deep neural networks as a cloud service for analysis and management ofiron ore pellets.

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Sellhed, Oscar y Ludwig Andersson. "The gap between theory and practice : An investigation of how service companies practices the theories of segmentation". Thesis, Umeå universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-95727.

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Segmentation is one of the most fundamental corner stones in the theory of marketing. It has been a subject for research for over 60 years. The subject has been actualised because of the lack of research within the practice of segmentation. There is an obvious gap between how the theories are recommending the companies to practice segmentation and how the companies actually do it. Attempts have been made to cover the gaps between theory and practice through providing implementation strategies, but still the gap remains. We will in our degree project focus on the gap between theoretical segmentation and practical segmentation within the service sector. Our conclusions from this degree project have the aim to provide information regarding 'how' companies practise segmentation within this setting. Therefore the research question we have conducted is: How are Swedish service companies practicing segmentation in their business? Our research question is answered through three main objectives, which together creates our conceptual framework that is tied to theories regarding business-to-business segmentation, CRM and the service setting. The data collected were done by the use of a qualitative method, through semi-structured i nterviews with seven companies from the service sector. The respondents from the companies were mostly marketing managers with insight regarding their company’s segmentation strategy. The empirical findings were analysed in comparison to our theoretical framework, to establish the difference between theory and practise. Main conclusions drawn from our degree project were that the companies understood the importance of segmentation. However the difference between theory and practise were large, companies adapted the basics but rather than creating a strategy of which customer to pursue, the majority acted retroactively trying to capture every customer as an initial step, to later focus on a specific group. The reasons found for this behaviour was that the companies applied a short-term focus rather than a long term, not having enough time to spend on segmenting and the fear that by using segmentation they might miss other customers in the process. Recommendations to the practitioners of segmentation, is to have a more long-term focus, as well as to be decisive in their segmentation. Future studies are recommended to focus on where within an organization the responsibility for segmentation should lie and the relationship between CRM and Segmentation in the service industry.

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Njiru, Cyrus. "Managing urban water services through segmentation, service and price differentiation : findings from sub-Saharan Africa". Thesis, Loughborough University, 2002. https://dspace.lboro.ac.uk/2134/6836.

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Water is life and its provision is vital not only for purposes of sustaining life but also for convenience, health, sanitation and economic well being. The United Nations estimates that over one billion people living in developing countries lack access to safe water, with a substantialp roportion of thesel iving in Africa. As a consequenceo f urbanisation and rapid growth of cities, urban water utilities in developing countries face an enormous challenge in meeting the water requirements of urban dwellers. The challenge is even greater when the prevailing poverty, high levels of debt and declining funding (in form of official developmenta ssistance)a re taken into account. In particular, Sub-Saharan Africa is facing low levels of water services and water supply coverage. Under thesec ircumstancesa, key objective for water utilities in Sub-SaharanA frica is to provide services to the growing urban population, including the poor, in a financially sustainable manner. To achieve this objective, utility managers need innovative methods of financing and managing urban water services. A systematic approach consisting of market segmentation, service and price differentiation is proposed as a suitable method of managing urban water services in Sub-Saharan Africa. This approach is the subject under investigation in the research, which is reported in this thesis. Using primarily the case study research methodology but also incorporating surveys, interviews and f6cus group discussions within the case study, research was carried out to investigate the use of a systematic approach consisting of segmentation, service and price differentiation for managing urban water services in the context of Sub-Saharan Africa. The detailed field research was carried out in Kenya and South Africa, and two case studies were prepared. Among the key findings was that this approach offers a framework for water utilities to structure their service delivery with appropriate pricing and serve more customers (including people living in informal settlements) at affordable cost, while achieving financial sustainability. The finding leads to the conclusion that segmentation, service and price differentiation is a suitable methodology that utilities can use to improve urban water servicesi n Sub-SaharanA frica.

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Piercy, Niall C. "Online retail : service quality derivation, market segmentation and organisational analysis". Thesis, Cardiff University, 2006. http://orca.cf.ac.uk/54269/.

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Hie recent rise of the internet as a commercial trading channel has left retail marketers facing several challenges. As in any marketplace, customer intelligence is the lifeblood of organisational success online, yet no thoroughly tested and validated model exists to reliably capture customer service requirements. Traditional service quality models are an insufficient and inflexible means to capture the unique nature of the internet medium while those emergent models of online behaviour developed thus far have typically been of limited scope, sample size, sample breadth and not validated in continued practice. Beyond the problem of identifying customer demands, there remains a problem of how to group together customers for segmentation purposes. In the contemporary marketplace as a whole there is growing fragmentation and individuality with demographics no longer precise enough to be useful beyond describing broad definitions of product class users. E-businesses also face a pressing challenge in addressing customer alignment in the Value creating* marketing and operations departments. There is a need to move beyond the limiting scope of only corisklering marketing in relation to customer focus and to incorporate a wider consideration of organisational focus with true measures of customer requirements. Within this thesis each of these issues is addressed. With the support and collaboration of four internet companies, one of the largest surveys of online customers undertaken to date has been completed (n-3403). This has allowed for the construction of a new model of online customer service demands, validated with confirmatory factor analysis, generating a nine factor solution that comprehensively describes customers service demands. Secondly, a wide range of situational factors have been analysed for their suitability as a means of segmenting the marketplace. Structural equation modelling has provided a strong finding that finreripral measures account for far greater variance in customer demands than demographics, confirming the limited usefulness of demographics online and providing a superior replacement. An analysis of marketing and operations personnel in the four supporting companies also provided evidence that marketers were better at understanding customer requirements than their operations colleagues and that in all companies a generally good understanding of customers had resulted in high levels of customer satisfaction. Overall, this body of work stands apart in terms of holism of analysis (customer service quality, segmentation and organisational understanding), depth of analysis (extensive literature review and generation}, depth of research (sample size of n-3403) and rigour of analysis (iterative statistical process) making contributions to the academic body of knowledge and nature of managerial practice in the areas of online retail customer service, market segmentation and organisational analysis.

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Хоменко, Лілія Миколаївна, Лилия Николаевна Хоменко y Liliia Mykolaivna Khomenko. "Segmentation for Consumers of Small and Medium Blood Service Enterprises". Thesis, Сумський державний університет, 2020. https://essuir.sumdu.edu.ua/handle/123456789/84190.

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Одними з важливих складових маркетингової діяльності на малих та середніх підприємствах з обслуговування крові є аналіз клієнтів у службі крові та сегментація. Сегментація споживачів служби крові має свої особливості. Усі донори допомагають вирішити проблему нестачі крові в суспільстві. Вони відрізняються рівнем готовності до пожертв, бар’єрами, мотивами, віком, статтю, сферою діяльності, рівнем відданості, культурними та расовими відмінностями та іншими вторинними факторами. Сегментація споживачів служби крові може здійснюватися як за однією, так і за кількома і навіть усіма змінними. Це дозволяє нам виявити реальні та потенційні потреби та мотиви донора, максимізувати переваги одного донора, успішно конкурувати із закладами служби крові. Сегментація дозволяє центрам служби крові обирати цільові ринки, зосередившись на їх діяльності. Вона також дозволяє визначити та реалізувати стратегію розвитку центрів служби крові.
Одними из важных компонентов управления маркетинговой деятельностью на малых и средних предприятиях службы крови являются анализ клиентов и сегментация. Сегментация потребителей службы крови имеет свои особенности. Все доноры помогают решить проблему нехватки крови в обществе. Они различаются по уровню готовности к пожертвованиям, препятствиям, мотивам, возрасту, полу, сфере деятельности, уровню приверженности, культурным и расовым различиям и другим второстепенным факторам. Сегментация потребителей услуг службы крови может осуществляться как по одному, так и по нескольким и даже всем переменным. Это позволяет определять реальные и потенциальные потребности и мотивы донора, максимально использовать преимущества одного донора, успешно конкурировать с другими учреждениями службы крови. Сегментация позволяет центрам службы крови выбирать целевой рынок, ориентируясь на его деятельность. Это также позволяет им определять и реализовывать стратегию развития центров службы крови.
One of the important components in marketing activities managing in small and medium blood service enterprises is customer analysis in blood service and segmentation. Segmentation of blood service's consumers has its own features. All donors help solve the problem of blood shortage in society. It differs in the level of readiness for donations, barriers, motives, age, gender, scope of activity, level of commitment, cultural and racial differences, and other secondary factors. Segmentation of blood service consumers can choose both on one, and on several and even all variables. It allows us to identify the real and potential needs and donor's motives, maximize the benefits of a single donor, successfully compete with blood service facilities. Segmentation allows blood service centers to choose the target market, focusing on its activities. It also allows them to define and implement the strategy of development of the centers.

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Vuckic, Asmir y Renato Cosic. "Design Of A General Customer Segmentation Process". Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Industriell organisation och produktion, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26371.

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Syfte - Att undersöka hur en kundsegmenteringsprocess kan utformas samt vilka variabler man bör iaktta för att kunna erbjuda en lämplig kundservicenivå. För att uppnå detta syfte skall följande frågeställningar besvaras: 1. Vilka variabler bör ingå i en kundsegmentering? 2. Hur kan en kundsegmenteringsprocess utformas? Metod - En generell kundsegmenteringsprocess utformades. Processen har utvecklats genom kvalitativ forskning baserad på litteraturstudier samt intervjuer i en fallstudie. Under litteraturstudien granskades teorier i ämnet för att besvara frågeställningarna. Detta jämfördes senare med empirin som samlats under fallstudien. Resultat - Den utformade processen innehåller sju dimensioner med tillhörande variabler. Under studien har variablerna utvärderats för att ta reda på hur de påverkar situationen. Endast de variabler som hade ett stort inflytande på situationen togs med i processen. Studien visade att det finns olika strategier för att utföra en kundsegmentering. Vid utformning av en kundsegmenteringsprocess är det viktigt att veta vilka variabler som passar organisationens bransch samt hur de påverkar resultatet. Omfång och Avgränsningar - Rapporten är begränsad till att utforma ett förslag på en kundsegmenteringsprocess. Processen kommer därför inte att tillämpas på fallföretaget under fallstudien. Processen kan fortfarande generaliseras och användas av företag med liknade egenskaper. Ytterligare forskning skulle kunna sträva efter att inkludera andra variabler som passar in på fler branscher. Implikationer - Den utformade processen hjälper till vid beslutssituationer avseende kundsegmentering. Genom att balansera de variabler som föreslagits möjliggör dem en grund för olika kundserviceerbjudanden. Dessa variabler beaktar den eftersträvade generaliseringen. Bidrag och Rekommendationer - Kundsegmenteringsprocessen som presenteras i denna rapport är, såvitt författarna vet, den första i sitt slag med sin layout. Variablerna kan även användas i andra segmenteringsprocesser vilket visar en hög grad av generalisering. Vad som är unikt med den designade processen i denna rapport är att den innehåller en mix av två väl beprövade teorier inom kundsegmentering nämligen, Kotler’s (2009) Bottom-Up-Approach och Weinstein’s (2004) B2B Market Segmentation.
Purpose – To examine how the process of customer segmentation can be designed, and which variables to consider to offer an appropriate customer service. To achieve this purpose the following questions will be answered: 1. Which variables should be included in customer segmentation? 2. How can a customer segmentation process be designed? Method – A general process was designed. The process has been developed through qualitative research based on literature review and interviews conducted in a case study. During the literature review the authors sought for theories on the subject in order to answer the research questions. This was later compared to the empirical evidence collected from the case study. Findings – The designed process contains seven dimensions with related variables. During the study the variables were evaluated concerning their impact on the situation. Only variables that had a high influence on the situation were implemented in the process. The study showed that that there are various approaches towards performing customer segmentation. When designing a customer segmentation process, it is of high importance to know which variables suit the organizations line of business and how they affect the outcome. Research limitations – The thesis is restricted into designing a customer segmentation process, the process will therefore not be applied on the case company during the case study. The process can still be generalized and usable for companies with similar distribution setup. Further research could strive to include other variables. Implications – The designed process assists in the decision-making situation regarding customer segmentation. By balancing the variables it enables a basis for customer service offering. These variables take the requested generalization in consideration. Originality/value – The customer segmentation process presented in this thesis is, as far as the authors know, the first in its kind with its layout. The variables could be used in other segmentation processes as well which show a high grade of generalization. What is unique with the designed process in this thesis is that it contains a mixture of two well proven customer segmentation theories namely, Kotler’s (2009) Bottom-Up-Approach and Weinstein’s (2004) B2B Market Segmentation.

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Morton, Peter. "The divorcing consumer : an exploration of relationship management, communications and segmentation in a financial service context". Thesis, Glasgow Caledonian University, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500353.

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This thesis aims to understand the position of divorcing consumers with regard to their needs and experiences within a financial service provision context. Underlying the study is a question of whether they represent a marketing segment with unique and identifiable service needs that can be understood and met. The historical developments of consumption theory are explored and related to the roles of the consumer and the prodi t in socially constructed realities. Goods have meaning and consumers, acting as drivers to those meanings justify consumption and shape the contexts within which goods can be marketed. The perspectives of consumption are applied to families and their cultural significance as consumer units is explored. The family as a site for identity formation and for gender consumption roles is discussed as a precursor to understanding the implications of divorce.

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Wellhausen, Jens. "Algorithms for audio signal segmentation and separation /". Aachen : Shaker, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016149157&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Garcia, Rui Pedro Figueiredo. "Object recognition for a service robot". Master's thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/17393.

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Mestrado em Engenharia de Computadores e Telemática
A contínua evolução da tecnologia e o crescimento no desenvolvimento de aplicações robóticas tornou possível a criação de robôs autónomos que consigam assistir ou até mesmo substituir os humanos em tarefas diárias e trabalhos monótomos. Atualmente, com o envelhecimento da população humana, é esperado que os robôs de serviço venham a ser cada vez mais utilizados para assistência de pessoas idosas ou com deficiência. Para isso, um robô de serviços tem que ser capaz de evitar obstáculos enquanto se movimenta em ambientes conhecidos ou desconhecidos, ser capaz de detetar e manipular objetos e perceber comandos dados pelos humanos. O objetivo desta dissertação é o desenvolvimento de um sistema de visão, capaz de detetar e identificar objetos, para o robô CAMBADA@Home. O sistema de visão proposto implementa dois métodos para deteção de objetos, sendo o primeiro baseado em histogramas de cor e o segundo método usando algoritmos de deteção e descrição de pontos de interesse (algoritmos SIFT e SURF). O sistema usa informação de profundidade e de cor, sendo a informação 3D usada para detectar objetos que estejam pousados sobre superfícies planas. Os resultados experimentais obtidos com o robô CAMBADA@Home são apresentados e discutidos, com o objetivo de avaliar a robustez do sistema proposto.
The continuous evolution of technology and the fast development of robotic applications has made possible to create autonomous robots that can assist or even replace humans in daily routines and monotonous jobs. Nowadays, with the aging of the world population, it is expected that service robots can be explored to assist elderly or disable people. For this, a service robot has to be capable of avoiding obstacles while navigating in known and unknown environments, recognizing and manipulating objects and understanding commands from humans. The objective of this dissertation is the development of a vision system, capable to detect and recognize household objects, for the service robot CAMBADA@Home. The proposed approach implements two methods for object detection, the first one based on color histograms and the second method using feature detection algorithms (SIFT and SURF algorithms). It uses depth and color information, where the 3D data is used to detect the objects that are found on horizontal planes. Experimental results obtained with the CAMBADA@Home robot are presented and discussed, in order to evaluate the robustness of the proposed system.

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Libros sobre el tema "Segmentation de service"

Jomo K. S. (Jomo Kwame Sundaram), ed. Labour market segmentation in Malaysian services. Singapore: NUS Press, 2010.

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Stafford, Walter W. Employment segmentation in New York City municipal agencies. New York, N.Y: CSS Institute for Community Empowerment, 1989.

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Lin, Qinhao. Fu wu ye di shi chang qu ge yan jiu: Yi guan li zi xun chan pin wei li. Taipei: s.n., 1986.

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Lamberte, Exaltacion E. Family planning service utilization and market segmentation in the Philippines. Manila, Philippines: Social Development Research Center, De La Salle University, 2000.

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Glynn, William J. Aspects of custumer perceived service quality in internal market segmentation analysis. Dublin: University College Dublin, 1997.

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Noyelle, Thierry J. Beyond industrial dualism: Market and job segmentation in the new economy. Boulder, Colo: Westview Press, 1987.

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E, Hall Robert. The streetcorner strategy for winning local markets: Right sales, right service, right customers, right cost. Austin, Texas: Performance Press, 1994.

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D, Wiersema Frederick, ed. L' exigence du choix: Trois disciplines de valeur pour dominer ses marchés. Paris: Village mondial, 1995.

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Niche envy: Marketing discrimination in the digital age. Cambridge, Mass: MIT Press, 2006.

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Peake, Linda. The impact of new technology on women's employment: Labour market segmentation and women's service sector employment in the Reading area in the 1970's. [Kingston upon Thames]: School of Geography, Kingston Polytechnic, 1986.

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Capítulos de libros sobre el tema "Segmentation de service"

Agostinelli, Simone, Francesco Leotta y Andrea Marrella. "Interactive Segmentation of User Interface Logs". En Service-Oriented Computing, 65–80. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-91431-8_5.

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Balaska, Vasiliki, Loukas Bampis y Antonios Gasteratos. "Graph-Based Semantic Segmentation". En Advances in Service and Industrial Robotics, 572–79. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-00232-9_60.

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Adeola, Ogechi, David Ehira y Adaeze Nworie. "Segmentation, Targeting, and Positioning in Healthcare". En Health Service Marketing Management in Africa, 45–55. New York : Routledge, 2020.: Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-5.

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Rouskas, George N. "Service Tiering As A Market Segmentation Strategy". En Internet Tiered Services, 1–15. Boston, MA: Springer US, 2009. http://dx.doi.org/10.1007/978-0-387-09738-1_8.

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Kim, Dong-Ki, Daniel Maturana, Masashi Uenoyama y Sebastian Scherer. "Season-Invariant Semantic Segmentation with a Deep Multimodal Network". En Field and Service Robotics, 255–70. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-67361-5_17.

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Mellia, Marco, Michela Meo y Claudio Casetti. "TCP Smart Framing: A Segmentation Algorithm to Improve TCP Performance". En Quality of Service in Multiservice IP Networks, 276–91. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/3-540-36480-3_20.

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Schulte, Benedikt. "Integrated Segmentation of Supply and Demand with Service Differentiation". En Operations Research Proceedings 2016, 17–22. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-55702-1_3.

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Botschen, Günther, Eva Thelen y Rik Pieters. "Using Means-End Structures for Benefit Segmentation in a Service Industry". En Advances in Services Marketing, 155–80. Wiesbaden: Deutscher Universitätsverlag, 1997. http://dx.doi.org/10.1007/978-3-322-91507-8_10.

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Spasojevic, S., R. Ventura, J. Santos-Victor, V. Potkonjak y A. Rodić. "Automatic Segmentation of Therapeutic Exercises Motion Data with a Predictive Event Approach". En New Trends in Medical and Service Robots, 217–25. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-23832-6_18.

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Tóth, Gábor y Csaba Antal. "On Packet Delays and Segmentation Methods in IP Based UMTS Radio Access Networks". En Quality of Service in Multiservice IP Networks, 50–63. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/3-540-36480-3_4.

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Actas de conferencias sobre el tema "Segmentation de service"

Xiaoguang, Wang, Wangliangyusheng y Liu Junping. "Risk Control and Estimation of Online Services Market Segmentation". En 2007 International Conference on Service Systems and Service Management. IEEE, 2007. http://dx.doi.org/10.1109/icsssm.2007.4280160.

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Diez de los Rios Mesa, Francisco Javier, Rocío De Oña López y Juan De Oña López. "The effect of service attributes’ hierarchy on passengers’ segmentation. A light rail transit service case study". En CIT2016. Congreso de Ingeniería del Transporte. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/cit2016.2016.3844.

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Market segmentation can help transit operators to identify groups of passengers that share particular characteristics and specific needs and requirements about the service. Traditionally, socioeconomic variables have been used to perform a simple segmentation, although satisfaction rates about service attributes were not similar among individuals belonging to a group. Cluster analysis emerges as a novel analytical technique for extracting passengers’ profiles. This paper investigates passengers’ profiles at the metropolitan Light Rail Transit service of Seville (Spain). Latent Class Clustering algorithm is applied and satisfaction rates about different service quality attributes are considered for the segmentation. Particularly, two different cluster analyses are accomplished: first level, with only socioeconomic attributes; and second level, with eight service quality factors and socioeconomic attributes. The service quality factors are obtained through a principal component analysis, at which, the large number of attributes describing the service is reduced into constructs underlying them. Equivalent satisfaction rates are calculated for these service factors. Then, homogeneous groups of passengers are obtained. Additionally, the main differences among cluster are identified.DOI: http://dx.doi.org/10.4995/CIT2016.2016.3844

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Wu, Caesar, Rajkumar Buyya y Kotagiri Ramamohanarao. "Cloud Computing Market Segmentation". En Special Session on Software Engineering for Service and Cloud Computing. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0006928008880897.

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Lin, Jiun-Hung. "Service quality based passenger segmentation for city bus and service strategy". En 2016 International Conference on Logistics, Informatics and Service Sciences (LISS). IEEE, 2016. http://dx.doi.org/10.1109/liss.2016.7854351.

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Albert, Adrian y Ram Rajagopal. "Cost-of-service segmentation of energy consumers". En 2015 IEEE Power & Energy Society General Meeting. IEEE, 2015. http://dx.doi.org/10.1109/pesgm.2015.7285887.

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Pramono, Pradnya Paramita, Isti Surjandari y Enrico Laoh. "Estimating Customer Segmentation based on Customer Lifetime Value Using Two-Stage Clustering Method". En 2019 16th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2019. http://dx.doi.org/10.1109/icsssm.2019.8887704.

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Maulina, Nadhira Riska, Isti Surjandari y Annisa Marlin Masbar Rus. "Data Mining Approach for Customer Segmentation in B2B Settings using Centroid-Based Clustering". En 2019 16th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2019. http://dx.doi.org/10.1109/icsssm.2019.8887739.

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Yisu, Lu y Chen Wufan. "Automatic MR Brain Tumor Image Segmentation". En 3rd International Conference on Computer Science and Service System. Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/csss-14.2014.127.

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Gachter, S., V. Nguyen y R. Siegwart. "Results on Range Image Segmentation for Service Robots". En Fourth IEEE International Conference on Computer Vision Systems (ICVS'06). IEEE, 2006. http://dx.doi.org/10.1109/icvs.2006.54.

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Informes sobre el tema "Segmentation de service"

Profile of clients of different providers of family planning services in Egypt. Social Planning, Analysis & Administration Consultants (SPAAC), 1994. http://dx.doi.org/10.31899/rh1994.1006.

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The Government of Egypt launched its national family planning (FP) program in 1966. The early phase was mainly supply oriented and aimed at ensuring wide distribution of contraceptives primarily through pharmacies to meet rising demand. Between 1988 and 1992 a number of additional sources of FP services appeared, with an increase in clinic-based services through both the private and public sectors. In 1992 about one-fourth of users relied on pharmacies to get their FP supplies compared to about one-half in 1988. This change evolved through the influence of two forces: the initiation of a number of FP projects, and expanded and improved FP services in Ministry of Health facilities. Because of these changes in the service delivery systems, senior program managers required information on current market segmentation to identify any overlap among activities of various service delivery systems. As noted in this report, this study assessed the complementary/competitive roles of these systems. It probes into factors that influence clients movements from one type of service provision to another, and their experience with services received. Six governorates were selected and sampled.

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Using audience segmentation approaches to inform integrated family planning and maternal health programs in Niger. Population Council, noviembre de 2022. http://dx.doi.org/10.31899/sbsr2022.1046.

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Understanding the specific behavioral determinants and barriers to health-seeking for reproductive and maternal health services is critical to developing social and behavior change (SBC) programs that can best address the needs of the community. Effective SBC interventions can incorporate audience segmentation, the practice of dividing an audience into subgroups based on demographic, psychographic, and/or behavioral factors to develop tailored SBC approaches that are most likely to resonate with each audience subgroup. This brief presents study results of audience profiles for women of reproductive age in Niger with a focus on three reproductive and maternal health behaviors. It is intended to inform integrated SBC activities implemented by the USAID-funded Resilience in the Sahel Enhanced (RISE) II partners to improve health outcomes.

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Utilisation des approches de segmentation du public pour renseigner les programmes intégrés de planification familiale et de santé maternelle au Niger. Population Council, marzo de 2023. http://dx.doi.org/10.31899/sbsr2023.1028.

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Comprendre les déterminants comportementaux spécifiques et les obstacles à la recherche de services de santé reproductive et maternelle est essentiel dans l’élaboration des programmes de changement social et comportemental (CSC) pouvant mieux répondre aux besoins de la communauté. Les interventions CSC efficaces peuvent intégrer la segmentation du public, la pratique consistant à diviser un public en sous[1]groupes basés sur des facteurs démographiques, psychographiques et/ou comportementaux pour développer des approches CSC sur mesure qui sont les plus susceptibles de trouver écho parmi chaque sous-groupe du public. Ce dossier présente les résultats de l’étude des profils du public pour les femmes en âge de procréer au Niger, en mettant l’accent sur trois comportements de santé reproductive et maternelle. Il est destiné à renseigner les activités intégrées de CSC mises en œuvre par les partenaires de Resilience in the Sahel Enhanced (RISE) II financés par l’USAID en vue d’améliorer les résultats sanitaires.

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