Tesis sobre el tema "Sales Distribution"
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Belinger, Jan. "Direct sales and its impact on Automotive distribution". Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359265.
Texto completoSJÖLANDER, REBECCA y LENA LANGEGGER. "Multi-channel Sales Distribution- Should Online Retailers Expand Offline?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17381.
Texto completoProgram: Master Programme in Fashion Management
Piovesana, Beatrice <1993>. "Application of the International Sales Accelerator for sales and distribution strategies of Italian Luxury Brand Manufacturers in the German Market". Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12335.
Texto completoVerdugo, Orietta Parra. "Coordination of inventory distribution & price markdowns for clearance sales at Zara". Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59180.
Texto completoCataloged from PDF version of thesis.
Includes bibliographical references (p. 83-86).
There is an essential need in the retail industry, of integrating inventory planning and pricing strategies. In the fast-fashion world of retail, inventory is treated as a perishable item leading to short selling periods. It is a common practice for retailers to liquidate unsold merchandise via clearance markdown policies. Joint marketing and production decisions are important and challenging in retailing. Clearance sales depend on the pricing, seasonal effects, and the assortment of goods available to the customer. Errors in inventory distribution and clearance pricing result in loss of potential revenue or excess inventory to be salvaged. In the case of Spanish-based retailer Zara, thirteen percent of annual revenues are attributed to clearance sales. To maximize these revenues a supply chain tool is designed to facilitate the inventory distribution decisions for the clearance season while considering price markdowns. A two part linear optimization model considers the demand forecast, pricing decisions, and logistic costs in determining the allocation of excess inventory. The business case is very similar to other retailers where revenues need to be maximized. However, Zara's business model and vertically integrated supply chain makes this case very unique. In a forecast error comparison test, the proposed solution improved the forecast error from 8 to 4 percent in respect to the current forecast process.
by Orietta Parra Verdugo.
S.M.
M.B.A.
Horáková, Miriam. "The economic analysis of the company O-I Sales and Distribution Czech Republic, Ltd". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11060.
Texto completoGrenblad, Daniel y Pernilla Rosén. "Internet : A sales channel in the airline industry". Thesis, Linköping University, Department of Management and Economics, 1999. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-511.
Texto completoThe social change, with Internet as one of its innovations, is changing the way business is conducted. The main objective is to study and get a better understanding of the use of Internet as a new sales channel when there already exist a sales channel including middlemen. A description is made covering the decision situation and three areas that are affecting the decision - relationships to the middlemen, added value in the channels, and financials. European airlines as represented i Sweden and US airlines were interviewed. For explorative purposes interviews have been made with travel agents. No primary data is collected from the travel customers. Security issues and other barriers for Internet adoption are not studied. The conclusion of the study is that managers should focus on action more than"rational decison making". If the middlemen will be bypassed it is important to communicate with them. It is also necessary to have upper management's support. One of the driving forces for implementing Internet as a sales channel in the airline industry is to create customer ownership. Three generic formats for doing so is identified - learing relationship, verical facilitator, and meta intermediary.
Li, Lafin Jing y Phruti Vutta-Abhai. "Chinese are Coming! : The Development of Sales offices and Distribution Cluster by Chinese SMEs in Europe". Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-998.
Texto completoNowadays, China is one of the most focused countries in the world since it has a very high potential to overwhelm the world market. As a result, we can find lots of articles and discussion about the activities of internationalization and relocation of many inter-national firms (both MNEs and SMEs) in China. Those firms moved to China in order to either serve the huge Chinese domestic market or enjoy the cheap production costs to supply the global market. However, there is one phenomenon that is not new and seldom has researches discussing about it. This is the fact that there are also a lot of Chinese entrepreneurs who moved out of China and located in other countries. In this re-search, we study about some Chinese firms which set up their sales agencies in the sales offices and distribution clusters in four European countries which are Poland, Spain, Portugal and Italy. We focus our study on the internationalization process of those Chi-nese firms, the rationales and factors influencing the location-decision and clustering and the rationales of choosing the specific countries in Europe. However, we have our latent objective, which is to stimulate more discussion and research on this interesting phenomenon since there are few researches on it.
In our research, we find that there are similar patterns of internationalization process and location-decision of Chinese firms nevertheless the differences in background and types of business they have. They have some common rationales to undertake interna-tionalization, like to avoid fierce competition in the previous market, or to find new business opportunities and so on. Most of Chinese firms are still in the initial step of in-ternationalization process, and a very common way to fulfil their internationalization is by either the Chinese owners immigrating or registering a new firm in the host countries. The help from their friends and relatives who are often earlier arrivals in the host coun-tries and the strong connection with the suppliers in China are their competitive advan-tages. However, they have encountered some common problems, such as cultural issues, like language barriers and communication problems; lack of knowledge about local market and political issues. For localization or the way they choose their locations, we find some common locational factors, like market size, degree of competition, government policy (mainly on immigration policy), connectivity, safety, transaction costs and ethnic contacts. For the last section of our study, cluster, we find that the formation of cluster are based mainly on potential benefits of cluster, such as ability to attract more customers(market size), benefits from collaboration and information sharing, availabil-ity of specialized services and supporting firms. At last, we find a lot of interesting top-ics for future research.
Bergestuen, Trond. "Insights into the Complex Relationship between Independent Manufacturers' Representatives and Their Principals". Thesis, University of North Texas, 2020. https://digital.library.unt.edu/ark:/67531/metadc1707323/.
Texto completoAbo, Ismail Yasser. "La commercialisation en ligne et l'exclusivité territoriale". Thesis, Montpellier 1, 2010. http://www.theses.fr/2010MON10059.
Texto completoThe E-commerce has caused a true commercial revolution. Due to its dematerialized and cross-border nature, it raises new interrogations in front of the lawyers about the impact of this particular type of commerce on the angles of the economic life. One of these important angles is the distribution network which divides the client on a geographical basis to the extent that the approved distributor has a monopoly of distributing the contracted products within a fixed territory. Thus, E-commerce may constitute a powerful barrier to the territorial exclusivity because it constitutes, by its very nature, a distribution “without boundaries”. This is why we went towards analyzing the impact of online sales on the territorial exclusivity. While treating this subject we will explore the means suggested to control the online sales in order to preserve the rights conferred by the territorial exclusivity. We will study in the first part the impact of online sales on the respect of the territorial exclusivity by the parties of exclusive distribution contract. At another stage, we will present in the second part an analytical study of the legal situation of third parties with regard to our subject, while distinguishing between the legal situation of the other distributors members in the same network on one hand, and the legal situation of the parties involved in online parallel sales on the other hand
Ponelis, S. R. (Shana Rachel). "Data marts as management information delivery mechanisms: utilisation in manufacturing organisations with third party distribution". Thesis, University of Pretoria, 2002. http://hdl.handle.net/2263/27061.
Texto completoThesis (MIS(Information Science))--University of Pretoria, 2002.
Information Science
MIS
unrestricted
Cuba, Legua Cynthia Giuliana. "Diseño de la implementación del módulo Sales & Distribution del sistema ERP SAP R/3 en una empresa comercializadora : estudio de caso". Bachelor's thesis, Pontificia Universidad Católica del Perú, 2006. http://tesis.pucp.edu.pe/repositorio/handle/123456789/999.
Texto completoTesis
CARVALHO, ALESSANDRO BORGES DE. "INTEGRATED INFORMATION SYSTEMS FOR SUPPLY CHAIN MANAGEMENT: A STUDY FROM THE PERSPECTIVE OF THE DISTRIBUTION AND SALES OF SONY ELECTRONICS IN BRAZIL". PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7737@1.
Texto completoSupply Chain Management (SCM) - has been introduced aiming to create competitive advantages through cost reduction alongside the chain and of an increase of service rendered to clients. IT (Information Technology) makes feasible the SCM success, where the systems (or application or softwares) play a very important role. The current dissertation has as objectives to propose a reference pattern which incorporates the main integrated information systems utilized for SCM and employ it in order to form, map and analyse the main macro business processes of an electro-electronical company in the form of a case study, under distribution and sales perspective. This analysis is conducted together with the mapping of the macro business processes of the company. The chosen company was Sony Electronics division, which acts in Brazil as Sony Indústria e Comércio Ltda that in the dissertation is called Sony Brazil. The case study also counted on with two logistic operators and with a big retailer which are both part of Sony Brazil supply chain. The scientific methodology included: bibliographic review of literature relating to the theme; several structured and non-structured interviews and direct observations; and in loco visits, in several facilities belonging to the analysed chain. This dissertation is completed with a critical analysis of Sony Brazil SCM, under the information systems perspective backed to distribution and sales activities.
Sagatelov, Rouben. "Survey Design and Analysis for Energy Statistics". Case Western Reserve University School of Graduate Studies / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=case1196393317.
Texto completoChang, Jen-Yun. "Impact of the internet as a direct sales channel on established distribution channels and the management of channel conflict : an exploratory study in the Taiwanese IT industry". Thesis, University of Edinburgh, 2009. http://hdl.handle.net/1842/5965.
Texto completoHabib, Nawel. "La valeur perçue de l'expérience de magasinage : une application aux enseignes de grande distribution française". Thesis, Lyon 3, 2012. http://www.theses.fr/2012LYO30046.
Texto completoThe current context in which the retailers operate is characterized by many transformations due to increased competition, an economic crisis characterized by a decline in purchasing power and, particularly, by changes in consumer behavior. Responses to these developments, retailers have evolved their product orientation to the relationship with new stores’ offers. The objective of this research is to show how a customer perceives the value of the shopping experience and to what extent it can influence his loyalty to the brand. A scale measuring the perceived value of the shopping experience was developed and tested in the context of French retailing with 371 customers. It highlights four aspects of perceived value: the utilitarian value, hedonic value, social value and altruistic value. Our results show that the value of the shopping experience has an impact of behavioral loyalty towards the retail brand
Štencel, David. "Analýza prodeje hudby prostřednictvím Internetu". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15947.
Texto completoMunde, Gail Marie. "An Examination of Selected Product Characteristics Associated with the Sales Success of Nontheatrical Film and Video Works". Thesis, University of North Texas, 1990. https://digital.library.unt.edu/ark:/67531/metadc331458/.
Texto completoFerreira, Arnaldino Manuel Campelo. "Qualidade, satisfação e fidelização de clientes em centros de fitness : Adaptação, validação e aplicação de instrumentos para a sua avaliação". Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29465.
Texto completoFerreira, Arnaldino Manuel Campelo. "Qualidade, satisfação e fidelização de clientes em centros de fitness : Adaptação, validação e aplicação de instrumentos para a sua avaliação". Master's thesis, Universidade do Porto. Reitoria, 2001. http://hdl.handle.net/10216/9828.
Texto completoFerreira, Vítor Nuno Gomes Pinto. "Avaliação da qualidade dos serviços prestados em piscinas cobertas, na zona raiana do Alto-Minho". Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29479.
Texto completoBarros, Tatiana Ferrara. "As atividades de trade marketing aplicadas ao setor farmacêutico". Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-19012016-152801/.
Texto completoDue to the raising competition in point of purchase, more attention has been dedicated to the distribution channels. Moreover, it is necessary to conquer the consumers´ preference while shopping. For this reason, several companies have created Trade Marketing areas in their organizational structure. The same happens in the pharmaceutical sector: drugs companies compete for bigger market share. This fact contributes to the creation of Trade Marketing departments on the pharmaceutical industries. Trade Marketing can help integrate producers, wholesalers and retailers, build relationships in the distributions channels. However, there is a lot of research yet to be done. The academy has only stablished benchmarking studies concerning the food industry. So, there still gaps to be filled about the Trade Marketing activities in the pharmaceutical sector. Therefore, this study´s aim is to verify how the development process of Trade Marketing activities has been happening in the pharmaceutical industry. In order to achieve such objectives, an exploratory and qualitative research has been conducted, applying multiple case study method. The empirical research, which had, as main source of information, interviews with Trade Marketing managers, took place in four pharmaceutical industries. This research made possible to define the Trade Marketing activities developed by the studied companies. Furthermore, was recognisable that the more competitive was the market, the more developed were the Trade Marketing departments, e.g. generic drug companies.
Magalhães, Marcelo Samuel da Costa. "Processos de decisão de compra de produtos de higiene pessoal entre dois canais: farmácia e supermercado". Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-18022010-142017/.
Texto completoChannel blurring is a reality in several segments of the Brazilian consumer market. Nowadays, in a specific case, pharmacies and supermarkets engage in a dispute for the consumer in their attempt to sell hygiene products. This dispute should be won by supermarkets: their economies of scope and scale should allow selling these products at cheaper prices. However, this is not what is being observed on today context: pharmacies have been increasing their market share of personal hygiene products. Aware of this scenario, the purpose of this study is to analyze the consumer decision making process in order to understand why part of the market opts to shop for hygiene products in various different channels. A model that proposes to explain this phenomenon was formulated by authors Blackwell, Miniardi and Engel and it states that existing factors influence the decision making process, turning it part of a continuum that goes from the Extended Decision Making (EDM) to the Limited Decision Making (LDM). On LDM, the problem recognition leads to a purchasing behavior without major search for information or evaluations. There is no sense of loyalty, but it is possible that the same purchase repeats itself numerous times until a new stimulus make the consumer change its choice. This model was evaluated in this study by collecting 600 interviews in the city of São Paulo, during the days from the 12th of May to the 07th of June, 2009, among consumers of personal hygiene products. It was found that, on average, half of the consumers develop a decision making process closer to the EDM, while the other half is closer to the LDM. Consumers closer to the Limited Decision Making do not see differences in price, variety or shopping convenience for personal hygiene products on both channels, pharmacies and supermarkets, and, therefore, shop these products on both channels, along with other channels. In other words, coming back to Blacwell, Miniardi and Engel´s model, the problem recognition leads to a purchasing behavior without further search for information or evaluations.
Vincens, Daniel. "Návrh na zlepšení skladového hospodářství ve společnosti ICE invest spol.s r.o". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224644.
Texto completoBaldy, Ngayo Christine. "Enabling Conditions for Organizational Change Production by Cross Functional Teams in Multinational Corporations : An In-Depth Multi Cases Study of the Marketing, Sales and Distribution Transformation in Pharmaceutical Multinational Companies". Phd thesis, HEC, 2011. http://pastel.archives-ouvertes.fr/pastel-00708802.
Texto completoFernandes, Júnior Aldo. "Conflitos e integração entre marketing e logística na definição do nível de serviços em vendas e distribuição de produtos um estudo de caso na indústria de bebidas". Universidade Federal de São Carlos, 2011. https://repositorio.ufscar.br/handle/ufscar/3386.
Texto completoBeverage industries in Brazil are in pursuit of improvements in customer services to fulfill the new marketplace needs, taking into consideration both the change in consumer, habits which now show a preference for healthier goods, and the recent growth in all social economic levels. The services that need more attention are the sales and distribution departments. The former because it is trying to improve the service level to adjust to the new reality, the latter because it faces the challenge of optimizing and properly playing its role in terms of performance and cost effectiveness. Considering that improvements in sales service levels may result in a worse performance and higher distribution costs, conflict between the areas are probable and expected, especially when each one is trying to improve results individually. The service level in sales within the beverage industry could be divided into components, for example: weekly visit frequency, visit duration, weekdays for visiting clients and deadlines for delivering the goods. The primary objective of this study is to verify two hypotheses: (a) whether the manner in which sales functions are organized affects performance and costs in beverage distribution and, (b) in that case, to which degree it quantitatively affects the company s expenses. In other words, to verify that service levels defined by the sales planning team and offered to clients directly reflects the performance and delivery cost for each service level component, with an associated specific cost. Once this cost aggregation is proved, the intention is to analyze and quantify it. In order to validate these hypotheses, a case study is developed in a typical beverage company in Brazil, which has already defined their new service levels without considering its effect on performance and distribution costs. As a consequence of these actions, the studied company had observed a significant rise in these costs and to revert the situation, has considered new alternatives to balance the sales service levels, regarding delivery costs and distribution performance. The company then decided to support the development of a technique known as territory compacting, aiming to improve logistics performance and reduce distribution costs while service levels remain unaffected. Among the precautions adopted to avoid possible service level deterioration, the studied company monitored client perception related to its distribution effectiveness, before and right after the territory compacting was implemented in the most relevantly attended city. Using the technique named Correspondence Analysis, client perception was then rated for various specific sales service levels to avoid damaging the most valued ones for each client. Main operational indicators in sales and distribution are also compared, taking into consideration variations of different periods in cities where territory compacting was applied. Bearing in mind the nature of this study and the participation of the research author, this case study can be sub-classified as action research.
As empresas de bebidas do Brasil buscam melhorar seu atendimento para satisfazer as necessidades do mercado atual, considerando as mudanças de hábitos dos brasileiros por produtos mais saudáveis e pela recente expansão de consumo em todas as classes sociais. As funções que merecem mais atenção neste trabalho são a comercialização e a distribuição. A primeira porque é a que tem buscado melhorar o nível de serviços em vendas para se ajustar às tais mudanças. Já a função distribuição ou entrega dos produtos aos clientes tem como principal desafio otimizar-se para cumprir seu papel em termos de desempenho e custos. Como a melhora nos serviços em vendas pode impactar em piores desempenhos e custos maiores na distribuição, é possível ocorrer conflito entre ambas as funções, especialmente quando cada uma delas busca otimizar-se individualmente. O nível de serviço em vendas na indústria de bebidas pode ser desdobrado em componentes, por exemplo: freqüência semanal de visitas a clientes, tempo de visita, dias da semana a ser visitado e prazo de entrega das mercadorias. O objetivo principal deste trabalho é verificar duas hipóteses: (a) se a forma como a função comercialização se organiza influencia o desempenho e os custos de distribuição de bebidas e, (b) existindo tal influência, em que grau ela ocorre, em termos quantitativos. Em outras palavras, que o nível de serviços em vendas, definido e oferecido aos clientes pelo planejamento da equipe de vendas, influencia o desempenho e o custo da entrega dos produtos, e que a cada componente do nível de serviços agrega-se um custo de distribuição. Comprovada a agregação desse custo, pretende-se analisá-la e quantificá-la. Para melhor avaliar essas hipóteses, desenvolve-se um estudo de caso em uma empresa típica do setor de bebidas no Brasil que, na busca pela melhoria de seus serviços em vendas, definiu sua ida ao mercado sem avaliar os reflexos dessa busca nos custos e desempenho da distribuição. Em razão disso, a empresa observou aumento significativo desses custos e para reverter a situação, procurou caminhos alternativos para balancear melhor o nível de serviço em vendas, considerando os custos e desempenho da distribuição. Para tanto, a empresa decidiu apoiar o desenvolvimento de uma técnica denominada adensamento de territórios como forma de melhorar seu desempenho logístico e reduzir seus custos logísticos sem deteriorar muito seu nível de serviço. Dentre os cuidados tomados para evitar esta possível deterioração do serviço, a empresa consentiu em realizar pesquisas com seus clientes antes e depois do adensamento na sua principal cidade de atuação. Com o uso da técnica estatística denominada Análise de Correspondência, avaliouse a percepção dos clientes em relação a alguns componentes do nível de serviço em vendas para, com isso, evitar prejudicar aqueles mais valorizados. Os principais indicadores operacionais de vendas e de distribuição também são comparados, avaliando suas variações em diferentes períodos e cidades em que o adensamento foi aplicado. Pela natureza do estudo e pelo tipo de participação do autor na pesquisa, este trabalho pode ser classificado como estudo de caso e pode ser subclassificado como pesquisa-ação.
Ткачук, Роман Русланович. "Організація зовнішньоторговельних посередницьких операцій підприємства". Bachelor's thesis, КПІ ім. Ігоря Сікорського, 2019. https://ela.kpi.ua/handle/123456789/29187.
Texto completoBachelor's thesis "Increasing of the efficiency of import activities (for example "DuPont Ukraine" LLC.)" includes 110 pages, 20 tables, 9 drawings, 3 formulas. The bibliography list consists of 50 items. The purpose of the work is to: substantiate the need to increase the efficiency of the sales channels of the enterprise. The object of the research is: the management of brokerage activity in distribution channels of the company "DuPont Ukraine" LLC. The subject of the study is: strategic alternatives of improving the efficiency of sales channels of the enterprise. The following research methods were used to achieve the goal: a systematic approach (for studying the problems of increasing the efficiency of sales channels of the enterprise); financial and economic analysis (for studying the state of activity of the enterprise); graphic (for visual presentation of research results); methods of analysis and synthesis; classification method; method of abstraction; among the empirical methods of comparison and measurement were applied; methods of structural-logical and semantic analysis. The results of the study can be used by domestic trading enterprises to increase the efficiency of the management of brokerage activity in distribution channels in modern conditions, in particular "DuPont Ukraine" LLC. The strategy of increasing the efficiency of sales channels of the enterprise developed in the thesis was submitted to the management of “Dupont Ukraine” LLC, which recognized the possibility of practical application in the future of certain measures and proposals. Possible ways to continue research can be alternative ways to move the company's product to the foreign market, to develop and justify another strategy to increase the efficiency of the enterprise's sales channels.
Bezděka, Václav. "Marketingová komunikace ve farmaceutickém průmyslu". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72210.
Texto completoCastro, Alexandra Carla Barata. "As Vendas e o Espaço no Retalho: Modelos Econométricos Aplicados a um Grupi de Distribuição Alimentar Português". Master's thesis, Faculdade de Economia da Universidade do Porto, 2007. http://hdl.handle.net/10216/10797.
Texto completoMaster Programme in Management Sciences
A dissertação que se apresenta enquadra-se na problemática da identificação dos factores determinantes para as vendas no mercado da distribuição, com enfoque no sector do retalho. O espaço em área de venda, identificado pelos retalhistas como o seu recurso mais dispendioso, assume um papel importante como factor explicativo das vendas, sendo dada relevância à sua influência ao longo de toda a investigação. Por outro lado, procura-se avaliar a importância do espaço e de outros factores para diferentes categorias de produtos e segmentos de loja. Este estudo serve-se de um exemplo representativo de lojas que operam no mercado português, pertencentes a um dos principais grupos retalhistas existentes, para avaliar esta problemática Relativamente à metodologia adoptada no estudo do grupo de retalho português recorreu-se a modelos econométricos - regressão linear, segmentação e modelos de mistura de regressão, usando informação da empresa e das suas insígnias. Concluiu-se que o espaço é um factor determinante para as vendas, cuja importância varia entre lojas, grupos de lojas e categorias de produtos. Estes resultados são importantes na tomada de decisão do retalhista, na medida em que contribuem para a realização de estudos de simulação de lojas, prevendo os efeitos das variações de vendas provocados por alterações de espaço. Os factores relacionados com o preço face à concorrência, rendimento per capita da população alvo e qualidade no atendimento também foram analisados e inferiu-se sobre a sua importância relativa. Os modelos de segmentação adoptados foram também úteis, porque permitiram identificar grupos homogéneos de lojas, facultando ao gestor informação útil para a definição de políticas direccionadas a estes grupos.
The following dissertation covers the field of identification of the determinant sales factors at the distribution market, with the emphasis on the retail sector. The sales area, which is considered by retailers as the highest investment outlay point, assumes an important role as explanatory sales factor and gets a relevant attention throughout the research according to its influential character. On the other hand, the ambition has been set to evaluate the importance of the retail sales area and of the other factors concerning various product categories and various segments of stores. This study operates with a representative example of stores working in the Portuguese market and belonging to one of the existing local retail groups, with the objective of analysing this problematic. As for the methodology applied to the study of the Portuguese retail group, the econometric models were chosen linear regression, segmentation, regression mixture models, survey information of the company in question and its store formats. To sum up, the sales area is a determinant sales factor, which importance varies between the stores, groups of stores and product categories. These results are relevant to the retail's decisions since they facilitate the realization of underlying studies predicting the effects of the sale variations provoked by sales area alteration. The factors related to the price contest in face of the competitors, the income per capita of the population as well as the service quality were analysed and studied its relative importance. The applied segmentation models proved to be useful since they allowed identify homogeneous store groups, delivering valuable information to the managers that facilitates the definition of particular attitude policies regarding these groups
Barre, Thibaud. "L’application du droit de la concurrence au marché de l’automobile : contribution à l’étude du régime concurrentiel des biens complexes". Thesis, Montpellier 1, 2010. http://www.theses.fr/2010MON10058/document.
Texto completoThe European Commission's object through the regulations of the competition consists of the integration of the national markets within a unique community market. For that purpose, the European executive did present as soon as possible the car industry as a privileged vector of this unification, setting up a competitive system of the vertical limitations within the agreements of production and distribution more efficient than is the overall system. Willing, at first, to arrest always shrewdly the economic realities of the sector, the Commission came around the importance of after-sales services in the competitive process afterward. Here are then both sections of the car industry system. On one hand, an apprehension of the economic situation of the sector, on the other hand a consideration of the complex nature of the car goods. This last one, as for all the goods including intellectual rights and to whom are intrinsically linked after-sales services, justifies therefore particular rules of competition and yet benefiting the car industry only. The goal of this research work was then focused on the distinction of both sections of the car industry system, to identify the rules commanded by the complex nature in order to propose their application to the whole of the complex goods thereafter
Біловодська, Олена Анатоліївна, Елена Анатольевна Беловодская y Olena Anatoliivna Bilovodska. "Оцінка споживчо-збутового потенціалу регіонів України при розподілі промислової продукції". Thesis, Державний університет телекомунікацій, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64035.
Texto completoОпределены показатели в структуре потребительско-сбытового потенциала регионов Украины, выполнен их анализ в 2010-2015 гг. и сформирован соответствующий рейтинг. Согласно результатам рейтингования установлено, что г. Киев, Днепропетровская и Донецкая области являются лидерами, а Черновицкая, Тернопольская и Закарпатская области - аутсайдерами.
The indicators in the structure of consumer and sales potential in Ukrainian regions are determined, their analysis was made in 2010-2015 and an appropriate rating was formed. According to the rating results, it was found that Kyiv, Dnipropetrovsk and Donetsk regions are leaders, while Chernivtsi, Ternopil and Transcarpathian regions are outsiders.
Castro, Alexandra Carla Barata. "As Vendas e o Espaço no Retalho: Modelos Econométricos Aplicados a um Grupi de Distribuição Alimentar Português". Dissertação, Faculdade de Economia da Universidade do Porto, 2007. http://hdl.handle.net/10216/10797.
Texto completoMaster Programme in Management Sciences
A dissertação que se apresenta enquadra-se na problemática da identificação dos factores determinantes para as vendas no mercado da distribuição, com enfoque no sector do retalho. O espaço em área de venda, identificado pelos retalhistas como o seu recurso mais dispendioso, assume um papel importante como factor explicativo das vendas, sendo dada relevância à sua influência ao longo de toda a investigação. Por outro lado, procura-se avaliar a importância do espaço e de outros factores para diferentes categorias de produtos e segmentos de loja. Este estudo serve-se de um exemplo representativo de lojas que operam no mercado português, pertencentes a um dos principais grupos retalhistas existentes, para avaliar esta problemática Relativamente à metodologia adoptada no estudo do grupo de retalho português recorreu-se a modelos econométricos - regressão linear, segmentação e modelos de mistura de regressão, usando informação da empresa e das suas insígnias. Concluiu-se que o espaço é um factor determinante para as vendas, cuja importância varia entre lojas, grupos de lojas e categorias de produtos. Estes resultados são importantes na tomada de decisão do retalhista, na medida em que contribuem para a realização de estudos de simulação de lojas, prevendo os efeitos das variações de vendas provocados por alterações de espaço. Os factores relacionados com o preço face à concorrência, rendimento per capita da população alvo e qualidade no atendimento também foram analisados e inferiu-se sobre a sua importância relativa. Os modelos de segmentação adoptados foram também úteis, porque permitiram identificar grupos homogéneos de lojas, facultando ao gestor informação útil para a definição de políticas direccionadas a estes grupos.
The following dissertation covers the field of identification of the determinant sales factors at the distribution market, with the emphasis on the retail sector. The sales area, which is considered by retailers as the highest investment outlay point, assumes an important role as explanatory sales factor and gets a relevant attention throughout the research according to its influential character. On the other hand, the ambition has been set to evaluate the importance of the retail sales area and of the other factors concerning various product categories and various segments of stores. This study operates with a representative example of stores working in the Portuguese market and belonging to one of the existing local retail groups, with the objective of analysing this problematic. As for the methodology applied to the study of the Portuguese retail group, the econometric models were chosen linear regression, segmentation, regression mixture models, survey information of the company in question and its store formats. To sum up, the sales area is a determinant sales factor, which importance varies between the stores, groups of stores and product categories. These results are relevant to the retail's decisions since they facilitate the realization of underlying studies predicting the effects of the sale variations provoked by sales area alteration. The factors related to the price contest in face of the competitors, the income per capita of the population as well as the service quality were analysed and studied its relative importance. The applied segmentation models proved to be useful since they allowed identify homogeneous store groups, delivering valuable information to the managers that facilitates the definition of particular attitude policies regarding these groups
Gomes, Manuel Álvaro Ferreira. "Estratégia de desenvolvimento do associativismo desportivo : Uma Proposta para a quantificação do índice de satisfação dos praticantes". Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29473.
Texto completoPalavras chave: Organização; Estratégia; Marketing; Qualidade; Mudança organizacional e Índice de Satisfação do praticante desportivo.O presente estudo, assenta no pressuposto que as colectividades desportivas têm, ao longo de mais de um século, constituído um importante factor do desenvolvimento, assumindo-se como a célula base do sistema desportivo português, com reconhecimento expresso na legislação, desde 1976 em que foi consagrado na constituição enquanto valor de direito fundamental, e posteriormente, através de um vasto conjunto de leis, decretos-lei e portarias.Contudo, a visão secular, que tem sido o fio condutor das estratégias de gestão adoptadas pelos dirigentes desportivos, que criaram e conduziram clubes provindos de uma anterior era gloriosa, assente em modalidades olímpicas e que atenderam à lógica do mercado de massas, através da produção do espectáculo desportivo, mas que já não respondem às necessidades actuais.Procedeu-se ao estudo das organizações em geral e da organização desportiva em particular.A satisfação das expectativas e necessidades dos praticantes desportivos é o aspecto nuclear deste estudo, assente no modelo ECSI, enquanto método para determinação do índice de satisfação do praticante desportivo, à semelhança de outros sectores da economia, tais como; Banca, Seguros, Distribuição, Comunicações e Telecomunicações móveis.
Gomes, Manuel Álvaro Ferreira. "Estratégia de desenvolvimento do associativismo desportivo : Uma Proposta para a quantificação do índice de satisfação dos praticantes". Master's thesis, Universidade do Porto. Reitoria, 2001. http://hdl.handle.net/10216/9663.
Texto completoPalavras chave: Organização; Estratégia; Marketing; Qualidade; Mudança organizacional e Índice de Satisfação do praticante desportivo.O presente estudo, assenta no pressuposto que as colectividades desportivas têm, ao longo de mais de um século, constituído um importante factor do desenvolvimento, assumindo-se como a célula base do sistema desportivo português, com reconhecimento expresso na legislação, desde 1976 em que foi consagrado na constituição enquanto valor de direito fundamental, e posteriormente, através de um vasto conjunto de leis, decretos-lei e portarias.Contudo, a visão secular, que tem sido o fio condutor das estratégias de gestão adoptadas pelos dirigentes desportivos, que criaram e conduziram clubes provindos de uma anterior era gloriosa, assente em modalidades olímpicas e que atenderam à lógica do mercado de massas, através da produção do espectáculo desportivo, mas que já não respondem às necessidades actuais.Procedeu-se ao estudo das organizações em geral e da organização desportiva em particular.A satisfação das expectativas e necessidades dos praticantes desportivos é o aspecto nuclear deste estudo, assente no modelo ECSI, enquanto método para determinação do índice de satisfação do praticante desportivo, à semelhança de outros sectores da economia, tais como; Banca, Seguros, Distribuição, Comunicações e Telecomunicações móveis.
Rodrigues, Pedro Miguel Monteiro. "Desporto e Internet : Análise do padrão de utilização em clientes desportivos da cidade de Braga". Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29539.
Texto completoRodrigues, Pedro Miguel Monteiro. "Desporto e Internet : Análise do padrão de utilização em clientes desportivos da cidade de Braga". Master's thesis, Universidade do Porto. Reitoria, 2001. http://hdl.handle.net/10216/10068.
Texto completoБець, Юлія Олексіївна y Julia Betz. "Дослідження управління збутовою політикою в організації, на прикладі ТзДВ “В’язовець”". Master's thesis, ТНТУ імені Івана Пулюя, 2019. http://elartu.tntu.edu.ua/handle/lib/30184.
Texto completoThe Object of Investigation – research of marketing policy of ALC “Vyazovets”. The Aim of the Work is to study the theoretical and practical foundations of managing the sales policy of ALC “Vyazovets”. Research methods – general scientific methods, scientific knowledge, analysis and synthesis, situational analysis, complex studies, economic-statistical, mathematical, quantitative analysis and expert evaluations, comparison, grouping, graphical, tabular. Design solutions were developed to improve the marketing policy of ALC “Vyazovets”, the proposals for reorganization of the marketing department, improvement of the advertising campaign, as well as design decisions for the opening of the “Myasko – Vyazovets” brand name were substantiated. The results are implemented in the activity of ALC “Vyazovets”. Key words: policy distribution, sales activities, marketing system, marketing planning, marketing synthesis, campaign, communication processes.
ВСТУП РОЗДІЛ 1. ТЕОРЕТИЧНІ АСПЕКТИ ЗБУТОВОЇ ПОЛІТИКИ ПІДПРИЄМСТВА В УМОВАХ ТУРБУЛЕНТНОСТІ ЕКОНОМІЧНИХ ПРОЦЕСІВ 1.1. Основні наукові детермінти збутової діяльності підприємства 1.2. Концептуальні підходи та форми організації збуту продукції як найважливішої складової економічної категорії 1.3. Фактори впливу на збутову політику підприємства в сучасних умовах Висновки до розділу 1 РОЗДІЛ 2. АНАЛІЗ ЗБУТОВОЇ ПОЛІТИКИ ПІДПРИЄМСТВА У СУЧАСНИХ УМОВАХ МАКРОЕКОНОМІЧНИХ ТРЕНДІВ 2.1. Організаційно-економічна характеристика та особливості функціонування ТзДВ “В’язовець” 2.2. Комплексне оцінювання виробничо-збутової діяльності сільськогосподарського підприємства з використанням програми ЕОМ 2.3. Аналіз управління збутовою політикою підприємства за допомогою MS Excel Висновки до розділу 2 РОЗДІЛ З. РОЗРОБКА КОМПЛЕКСУ ЗАХОДІВ ЩОДО УПРАВЛІННЯ ЗБУТОВОЮ ПОЛІТИКОЮ ОРГАНІЗАЦІЇ 3.1. Пропозиції щодо реорганізації відділу маркетингу ТзДВ “В’язовець” 3.2. Вдосконалення рекламної кампанії як основний пріоритет збутової політики на підприємстві 3.3. Розрахунок економічної ефективності проектних рішень щодо запропонованого каналу розподілу ТзДВ “В’язовець” за допомогою MS-Excel84 Висновки до розділу 3 РОЗДІЛ 4. СПЕЦІАЛЬНА ЧАСТИНА 4.1. Сучасний стан та перспективи розвитку агропромислового комплексу 4.2. Економіко-правовий аналіз нормативно-законодавчої бази сільськогосподарських підприємств РОЗДІЛ 5. ОБҐРУНТУВАННЯ ЕКОНОМІЧНОЇ ЕФЕКТИВНОСТІ 5.1. Пропозиції щодо реорганізації відділу маркетингу ТзДВ “В’язовець” 5.2.Вдосконалення рекламної кампанії як основний пріоритет збутової політики на підприємстві 5.3.Розрахунок економічної ефективності проектних рішень щодо запропонованого каналу розподілу ТзДВ “В’язовець” РОЗДІЛ 6. ОХОРОНА ПРАЦІ ТА БЕЗПЕКА В НАДЗВИЧАЙНИХ СИТУАЦІЯХ 6.1. Проведення планування заходів цивільного захисту на об’єктах економіки у випадку надзвичайних ситуацій мирного та воєнного часу 6.2. Застосування суб’єктами господарювання страхового механізму відшкодування збитків від НС 6.3. Oхорона праці на ТзДВ “В’язовець” РОЗДІЛ 7. ЕКОЛОГІЯ 7.1. Вплив екологічності продукції на формування її ціни 7.2. Вплив екологічності продукції на її конкурентоспроможність ВИСНОВКИ СПИСОК ВИКОРИСТАНИХ ДЖЕРЕЛ
Золотова, Світлана Григорівна, Светлана Григорьевна Золотова, Svitlana Hryhorivna Zolotova y O. Karpenko. "Merchandising is a modern trade of sales, marketing, promoting, distributing, retailing, advertising, publishing". Thesis, Видавництво СумДУ, 2008. http://essuir.sumdu.edu.ua/handle/123456789/16062.
Texto completoNam, Moon-Sun. "Magnetotransport in BEDT-TTF salts". Thesis, University of Oxford, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342589.
Texto completoArnold, Todd J. "Antecedents and consequences of the distributive fairness : an examination of salesperson judgments of fairness /". free to MU campus, to others for purchase, 2001. http://wwwlib.umi.com/cr/mo/fullcit?p3025596.
Texto completoJanečková, Petra. "Využití alternativních distribučních kanálů v moderním retailovém bankovnictví". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223306.
Texto completoBarber, Loren Mickelle. "Distribution, characterization, and dietary risk assessment of indigenous salts in Mongolia's Darhad Valley". Thesis, Montana State University, 2008. http://etd.lib.montana.edu/etd/2008/barber/BarberL0808.pdf.
Texto completoYassin, Adel Taha. "The Vertical Distribution of Salts in a Soil Profile During the Drainage Process". DigitalCommons@USU, 1986. https://digitalcommons.usu.edu/etd/4642.
Texto completoLabská, Julie. "Vliv technologií na hudební průmysl z hlediska distribuce hudby". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162616.
Texto completoDurany, Vendrell Jaume. "Geometrical room acoustics: ray based simulation for room acoustics". Doctoral thesis, Universitat Pompeu Fabra, 2016. http://hdl.handle.net/10803/395190.
Texto completoRoom acoustics is the science devoted to study sound propagation in enclosures where the sound conduction medium is bounded on all sides by walls, ceiling and floor. The acoustic information of any room, the so-called impulse response, is expressed in terms of the acoustic field as a function of space and time. The analytical formulation of the sound variables distribution is, in general, extremely hard to obtain and there only exist solutions of very simple and unrealistic scenarios. Therefore the use of computers for solving this type of problems has emerged as a proper alternative to calculate impulse responses. In this Thesis we focus on the use of the ray-based methods to compute impulse responses. More precisely, we present the design and implementation of a sound ray tracing engine that computes the impulse response in any given environment not only for the pressure but also for the velocity vector of the acoustic field. With this extra information we have all the necessary data to model the propagation of sound and we can then naturally spatialize the sound to any speakers layout. This research contributes to the main aspects in the computation of impulse responses using a ray-based approach. The presented ray tracing engine includes a method developed to apply the analytical solution for the Acoustic Bidirectional Reflectance Distribution Function (A-BRDF) in the Vector Based Scattering Model (VBS), which reduces dramatically the computational cost.
Ramalho, Andréia. "A distribuição do filme brasileiro em salas de cinema". Pontifícia Universidade Católica de São Paulo, 2016. https://tede2.pucsp.br/handle/handle/19103.
Texto completoMade available in DSpace on 2016-09-28T17:28:08Z (GMT). No. of bitstreams: 1 Andréia Ramalho.pdf: 1832917 bytes, checksum: 2abda9edcaebae22dac07e956ae105a3 (MD5) Previous issue date: 2016-06-27
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
Pontifícia Universidade Católica de São Paulo
This study is an analysis of the strategies for the public exhibition of Brazilian films released between 2002 and 2014, following the creation of the Brazilian National Agency for the Cinema (ANCINE). The goal is to study the commercial prospects of Brazilian films with the emergence of new technologies highlighting the political and economic backdrop, and to evaluate the measures adopted for funding, regulation and incentives for distribution. The core of the study is made up of two business models for the release of feature-length films directed by José Padilha: Elite Squad (Tropa de Elite) (2007), distributed by Universal Pictures do Brasil, and Elite Squad 2: The Enemy Within (Tropa de Elite 2: o inimigo agora é outro) (2010), which were commercialized independently by the producer Zazen Produções. This study made use of bibliographical, documentary and field research, including the following activities: the reading of literary works, data searches in the Brazilian Yearbook of Cinema and Audiovisual Arts (OCA), in the web portal Filme B and in specialized journals and interviews with the distributors of these films. From a theoretical point of view, it draws on the work of Paulo Emilio Salles Gomes, Ismail Xavier and Arthur Autran, amongst other scholars of the Brazilian cinema and its peculiarities, emphasizing the question of distribution as a fundamental link between cinematographic production and exhibition
Esta pesquisa é uma análise das estratégias de exibição pública de filmes nacionais lançados no mercado cinematográfico após a criação da Agência Nacional do Cinema (ANCINE) no período de 2002 até 2014. Objetiva-se estudar as perspectivas de comercialização do filme brasileiro com o surgimento de novas tecnologias, assinalando o panorama do cinema brasileiro sob os aspectos políticos e econômicos e avaliar as medidas de fomento, regulação e incentivos para a distribuição. O corpus da pesquisa é constituído de dois modelos de negócios de lançamentos de filmes de longa-metragem concernentes a dois filmes dirigidos por José Padilha: Tropa de Elite (2007), distribuído pela Universal Pictures do Brasil e Tropa de Elite 2: o inimigo agora é outro (2010) comercializado de forma independente pela produtora do filme, a Zazen. Este estudo valeu-se de pesquisa bibliográfica, documental e de campo, envolvendo: leitura de obras, busca de dados no Observatório Brasileiro do Cinema e do Audiovisual (OCA), no portal Filme B, em revistas especializadas e entrevistas com os distribuidores desses dois filmes. Teoricamente mobiliza aportes de Paulo Emilio Salles Gomes, Ismail Xavier e Arthur Autran, entre outros estudiosos do cinema brasileiro e sua especificidade, destacando-se a questão da distribuição como elo fundamental entre a produção e exibição cinematográfica
Nava, Leon Jose Angel 1956. "CHLORIDE AND NITRATE DISTRIBUTION IN THE SOIL WITH FURROW AND BURIED DRIP IRRIGATION (SALINITY, SANDY LOAM)". Thesis, The University of Arizona, 1986. http://hdl.handle.net/10150/276671.
Texto completoCheng, Li Kam-fun Eva y 鄭李錦芬. "Behavioural trends in a multi-level marketing organization, with focuson the Amway Hong Kong distributor organization". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1989. http://hub.hku.hk/bib/B31264281.
Texto completoSherwani, H. (Hassan). "Role of sales and marketing in the changing world of energy distribution:a case study of local Finnish energy firm". Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201401211055.
Texto completoСигида, Любов Олексіївна, Любовь Алексеевна Сигида y Liubov Oleksiivna Syhyda. "Дослідження сутності генетики понять товарорух, збут, розподіл, збутова політика та маркетингова політика розподілу". Thesis, Ліга-Прес, 2017. http://essuir.sumdu.edu.ua/handle/123456789/59759.
Texto completoФормирование и развитие теории и практики распределения вызвало необходимость разработки соответствующей терминологии. Постепенно учеными в обращение были введены такие категории, как товародвижения, сбыт, распределение, сбытовая политика, маркетинговая политика распределения и др. С целью определения подчиненности и соотношение между ними, выделим основные составляющие каждого из исследуемых понятий, тем самым определив сущность их генетики.
The formation and development of distribution theory and practice has necessitated the development of appropriate terminology. Gradually, scientists introduced such categories as commodities, sales, distribution, marketing policy, marketing distribution policies, etc. In order to determine the subordination and correlation between them, we shall isolate the main components of each of the concepts under study, thereby defining the essence of their genetics.
Pandey, Satish Chandra. "Dynamics of the transport, distribution and crystallisation of soluble salts in sanstone : implications for salt waethering in historic buildings". Thesis, University of Oxford, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.527365.
Texto completo