Bibliografías temáticas / Relationship marketing

Índice

Artículos de revistas
Tesis
Libros
Capítulos de libros
Actas de conferencias
Informes

Literatura académica sobre el tema "Relationship marketing"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 31 de julio de 2024

Crea una cita precisa en los estilos APA, MLA, Chicago, Harvard y otros

Elija tipo de fuente:

Consulte las listas temáticas de artículos, libros, tesis, actas de conferencias y otras fuentes académicas sobre el tema "Relationship marketing".

Junto a cada fuente en la lista de referencias hay un botón "Agregar a la bibliografía". Pulsa este botón, y generaremos automáticamente la referencia bibliográfica para la obra elegida en el estilo de cita que necesites: APA, MLA, Harvard, Vancouver, Chicago, etc.

También puede descargar el texto completo de la publicación académica en formato pdf y leer en línea su resumen siempre que esté disponible en los metadatos.

Artículos de revistas sobre el tema "Relationship marketing"

Bekmurzaeva, Z. H. "Relationship marketing". Vestnik of North-Ossetian State University, n.º 4 (2018): 85–87. http://dx.doi.org/10.29025/1994-7720-2018-4-85-87.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Kolesnikov, S., N. Nemogay y T. Denysova. "Marketing relationship". Law and public administration 4 (2019): 18–26. http://dx.doi.org/10.32840/pdu.2019.4.3.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Heffernan, Troy, Grant O'Neill, Tony Travaglione y Marcelle Droulers. "Relationship marketing". International Journal of Bank Marketing 26, n.º 3 (11 de abril de 2008): 183–99. http://dx.doi.org/10.1108/02652320810864652.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Blackwell, Steven. "Relationship Marketing:". Journal of Pharmaceutical Marketing & Management 13, n.º 2 (1 de diciembre de 2002): 1–25. http://dx.doi.org/10.1300/j058v13n02_01.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Boddington, Andrew. "Relationship Marketing". Interactive Marketing 1, n.º 2 (1 de octubre de 1999): 219–20. http://dx.doi.org/10.1057/palgrave.im.4340029.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Fyall, Alan, Christine Callod y Brenda Edwards. "Relationship Marketing". Annals of Tourism Research 30, n.º 3 (julio de 2003): 644–59. http://dx.doi.org/10.1016/s0160-7383(03)00046-x.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

N. Sheth, Jagdish y Atul Parvatiyar. "Relationship marketing". International Business Review 4, n.º 4 (enero de 1995): 391–96. http://dx.doi.org/10.1016/0969-5931(95)90003-9.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Grönroos, Christian. "Relationship Marketing". Journal of Business Research 46, n.º 3 (noviembre de 1999): 327–35. http://dx.doi.org/10.1016/s0148-2963(98)00030-7.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Lindgreen, Adam y Michael Beverland. "Relationship Marketing". Journal of International Food & Agribusiness Marketing 16, n.º 2 (septiembre de 2004): 25–51. http://dx.doi.org/10.1300/j047v16n02_03.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Veloutsou, Cleopatra, Michael Saren y Nikolaos Tzokas. "Relationship marketing". European Journal of Marketing 36, n.º 4 (mayo de 2002): 433–49. http://dx.doi.org/10.1108/03090560210417255.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Más fuentes

Tesis sobre el tema "Relationship marketing"

Lönnberg, Annie, Elma Macanovic y Izabelle Pettersson. "Negative Effects on Trust in B2B Relationships". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53416.

Texto completo

Resumen

Background: The concept of relationship marketing is a continuously growing research area in the field of academic research. A topic being widely discussed is which factors builds trust and the importance of having trust in business-to-business (B2B) relationships. However, there is a lack of research in the field of which factors have a negative effect on the level of trust in business relationships. Purpose: The purpose of this study is to explain which factors are crucial to maintain trust in a B2B relationship. Focus: The focus in this study is on trust in B2B relationships. Particularly how it is negatively affected by lacking the building blocks needed in order to have trust in such a relationship. Method: This study made use of a deductive, quantitative approach. By using a survey, the data was gathered through an online questionnaire sent out via e-mail to 700 Swedish B2B companies. Results: In total, answers from 141 were reliable. In SPSS analyses for regression, reliability, and validity were conducted. Out of the five stated hypotheses, three were accepted and two rejected. Conflict handling was shown to have the largest influence on the level of trust together with communication and competence. Commitment and contracts were rejected in the hypotheses testing. Conclusion: A new model is presented where the accepted hypotheses act as influencers on trust. The conclusion of this study is that if there is a lack of conflict handling, communication, and competence it will have a negative effect on trust in a B2B relationship. Due to limitations of the study, other research opportunities derive. It is suggested that future research should explore the differentiation between different industries and/or different kind of actors within the B2B-relation or countries.

Los estilos APA, Harvard, Vancouver, ISO, etc.

deVries, Rosalyn y rosalyndevries@yahoo com. "Determinants of business-to-business relationship quality in a financial services context". RMIT University. Graduate School of Business, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091020.092918.

Texto completo

Resumen

Building and maintaining business relationships is becoming increasingly important as organisations seek to improve their competitive advantage by entering long-term relationships with strategic business partners. It is suggested that the quality of the relationship determines the likelihood of maintaining an ongoing relationship between buyers and sellers. Research in the area of business-to-business relationship quality is still in its infancy with limited agreement of the dimensions of relationship quality or even the definition of relationship quality in a business-to-business context. The aim of this Interpretivist study, set in the financial services industry in Australia, was to develop an understanding of what participants in a dyadic business relationship perceive to be the attributes of a high quality relationship. Methodologically the research took a case study approach to the collection of primary data through the use of open-ended depth interviews. Epistemologically the research derived categories and concepts from the social actors engaged in the mutually constructed social reality of the business relationship dyad. This formed the basis for understanding the quality concept by describing relationship-based activities and meanings. The findings indicate that some dimensions of relationship quality are identified dyadically whereas other dimensions are buyer or seller specific. Some dimensions of relationship quality suggested by the literature emerged from the data generated for this study, while others were previously unidentified, including good product, reciprocity, face-to-face contact, problem resolution, efficiency of service, staff consistency, business support and hierarchy of contacts. The findings suggest four implications for professional practice: the need for face-to-face contact; the importance of establishing a hierarchy of contacts across the business relationship; the suggestion that relationship quality is a continuum rather than a destination; and the suggestion that problem resolution may be a catalyst for relationship strength.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Nordlöf, Jessica, Matilda Svensson y Emily Frost. "Relationship Marketing in the Travel Industry : A Two Sided Perspective". Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11560.

Texto completo

Resumen

The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers.

Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. Four main objectives of relationship marketing were used to contextualise the term: service quality, personalisation, differentiation, and communica-tion.In order to answer the purpose, the authors have chosen to interview three travel agen-cies that focus on offering tailor made travel for different target groups. Sampling was used to find these travel agencies, as the total number of travel agencies in the Stock-holm area is too large to interview. Also, customers who have travelled with two of the travel agencies were interviewed. Further, several theoretical frameworks are presented in order to provide the reader with a view of relationship marketing, and were used in the design and the questions asked both companies and customers.

From the interviews with the companies it was found that all of them have different views of what relationship marketing is, and that they have different ways of imple-menting it. The views of relationship marketing differ from building a strong brand im-age to managing actual relationships with customers.

The main efforts of relationship marketing that the companies are involved in are delivering personalized travel and high service quality to customers.It was found in the interviews with customers that their view on what makes good ser-vice is similar to that of company views. What is most important to customers is that the perceived quality matches, or exceeds, the experienced one. There are several things that companies can do to attract and retain customers including having rewards clubs, sending out a moderate amount of newsletters, and providing a personal seller for customers.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Wachner, Trent. "Relationship strategies over the customer relationship lifecycle the differential effect of individual versus organizational relationships /". Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/t_wachner_042108.pdf.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Harker, Michael John. "Relationship marketing : the customer's perspective". Thesis, Nottingham Trent University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251244.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Tse, Sin Yan. "Two essays on interfirm relationship management". HKBU Institutional Repository, 2019. https://repository.hkbu.edu.hk/etd_oa/679.

Texto completo

Resumen

Marketing channel research has relied on a variety of theoretical perspectives to understand interfirm relationship management and governance processes between a buyer and a seller, such as a supplier and a distributor. However, conclusions arising from different theoretical perspectives sometimes can be controversial. For example, both the economic approach and the sociological approach that conventionally dominate extant marketing channel research encourage firms to commit to existing relationships. Seeking new partners increases transaction costs, and therefore can harm incumbent relationship loyalty, leading to potential exchange hazards. On the other hand, however, network theory and the resource-based view suggest that exploring new relationships can help firms gain new knowledge and capabilities that contribute to superior firm performance and competitiveness. Therefore, how marketing channel firms balance the seemingly contradictory strategies - committing to the incumbent relationship (i.e. relationship exploitation strategy) while also exploring new relationships (i.e. relationship exploration strategy) is the central theme of the thesis. By focusing on the distributor firms, the thesis investigates the issue by two essays. The first essay examines how a distributor's relationship exploration strategy and relationship exploitation strategy influence its opportunism. The research provides different boundary conditions for how to manage relationship exploration strategy and relationship exploitation strategy, including two types of uncertainties (environment uncertainty and performance ambiguity), and two types of network factors (network density and network centrality). One of the interesting findings in the first essay is that while relationship exploitation reduces opportunism as predicted, relationship exploration exerts no significant main effect. This finding demonstrates that relationship exploration strategy is not the opposite of relationship exploitation strategy; rather, it is a conceptually independent construct. The nature of relationship exploration and its effect on incumbent relationship is the subject of the second essay. A theoretical framework was thereby developed to examine how a distributor's relationship exploration strategy can enhance its own dynamic capabilities, which in turn can promote the dyadic relationship quality between the distributor and its incumbent supplier. In sum, relationship exploration is not necessarily destructive. If firms are able to develop their own dynamic capabilities in forms of absorptive capacity and innovative capability, exploring new relationships can be a constructive co-development strategy beneficial for sustaining long-term continuity in the channel dyads.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Alnaini, Husam Mustafa Abdallah. "Relationship Marketing in the Jordanian Internet Sector: The Inclusion of Switching Behaviour and Relational Bonds into Relationship Marketing Model". Thesis, Griffith University, 2012. http://hdl.handle.net/10072/367581.

Texto completo

Resumen

Relationship marketing has been viewed as a key to the success of business companies, especially with the growing understanding that acquiring a new customer is more expensive than maintaining the current one. Although keeping customers loyal is a critical objective of relationship marketing, there is limited agreement on which antecedents could be used to achieve this aim. The essence of this research is the development of a more encompassing model of relationship marketing based on a review of the literature, and the empirical investigation of this model. Specifically, the research investigates the effect of relational bonds (financial, social and structural) on customer satisfaction. Further, it explores the influence of customer satisfaction and relationship strength on customer loyalty. The findings allow and include relationship strength and customer satisfaction on an equal footing, in terms of their influence on loyalty. This research also aims to explore the impact of customers’ attitude toward switching, perceived behavioural control (PBC), subjective norms, and loyalty on customer’s switching intention. Further, the research examines the differences in customer satisfaction, loyalty, relationship strength, attitude toward switching, perceived behavioural control, subjective norms, and switching intention between switchers and stayers using the internet sector in Jordan as the context for the research. Also, it aims to explore the relationship between customer loyalty and switching intention. The overall research problem seeks to identify the additional benefits of explaining the relationship marketing process through the inclusion of relational bonds and switching behaviour into an extended relationship marketing model.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text

Los estilos APA, Harvard, Vancouver, ISO, etc.

Marques, Susana Regina Bacelar de Vasconcelos. "Creating value through relationships : a critical contribution from Social Marketing". Thesis, University of Stirling, 2008. http://hdl.handle.net/1893/498.

Texto completo

Resumen

Relationship marketing provides a new foundation for thinking, genuine change in values and ethics and a new logic that sees consumers as the prime drivers of the value creation process. It seems to have a lot to offer to social marketing, however, despite its potential, the social marketing field is responding slowly to relational thinking. This research demonstrates that relationship marketing helps social marketing and that its absence seriously undermines the field. Our examination is critical because it de-constructs the transactional paradigm and shows how its logic is incapable of responding to the complexities of contemporary pluralist societies. From the literature, we have identified the principles, processes and constructs of relationship marketing that are transferable to social marketing. Further, we have identified the challenges and implications of that transference, given the particular characteristics of social marketing. To empirically examine the potential of relationship marketing in social marketing, we have conducted a process evaluation and developed a specific framework that incorporates and reflects relationship marketing principles, processes and constructs. This research makes an important methodological contribution because it goes beyond current frameworks and suggests alternative evaluation components. The process evaluation was applied through an explanatory, holistic and single case-study design. The case was a parent drugs prevention programme and to examine it we have predominantly used a mix of qualitative methods and a research design which enabled triangulation. Through the application of process evaluation to the case we have de-constructed the dominant paradigm of the programme and examined its consequences. The findings indicate that the programme did not widely applied the principles, processes and constructs of relationship marketing. Despite having successfully applied relationship marketing in specific parts of the programme, these correspond to technical rather than strategic aspects of relationship marketing and worked as isolated parts rather than as a whole. More fundamentally, rather than seeing consumers as partners, the programme saw consumers as targets, not recognizing them as the main drivers of the value creation process. The programme was therefore shaped by a transactional perspective which affected its assumptions and undermined its design and implementation. The main conclusion is that, despite its theoretical potential, it is challenging and difficult to transfer relationship marketing to real live social marketing programmes. In particular, social marketing needs to be more reflexive and self-critical in order to de-construct its prevailing paradigm and start re-constructing an alternative. This demands not only a new attitude, new values and new assumptions but also a focus on resources, competences and new and more flexible organizational structures.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Davis, Peter Rex y p. davis@curtin edu au. "The Application of Relationship Marketing to Construction". RMIT University. School of Economics, Finance and Marketing, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20061010.122434.

Texto completo

Resumen

Relationship Marketing is relatively unknown in construction, but is widely researched in non project disciplines and applied similarly. Relationship marketing as a sub-component of marketing provides valuable and reliable tools that a manager can use to enhance a service that is being provided to a range of clients. It provides a better solution to client interaction than traditional marketing due to its focus on mutual attainment of common goals. The purpose of relationship marketing is to attract new clients and ensure that existing clients are looked after in a collaborative engagement where objectives are identified and mutual goals set. Overall collective aims of venture participants are identified and achieved. The aim of the research is to identify key relationship factors that should be considered when selecting a construction service. This is achieved through a number of steps that include: examining the principles of marketing and its association with RM; examining alliance principles and construction RM principles, supply chain and service selection issues and relationship development constructs; interviewing a number of construction actors to theorise issues that are important to construction, its connections and relationships. Other activities include interviewing a substantial body of construction actors that have experience of Alliance projects and are able to comment on the relationship development process and observe activities undertaken at a number of alliance development and alliance lessons learned (outcome) workshops. The research identifies methods that enable relationships to be developed and a model that gives buyers the ability to pre-qualify and select contractors that are committed to providing value is provided. The main findings from the research show that RM has many attributes that should be applied to construction; indeed several aspects of RM are currently being applied in alliance projects. The particular form that RM takes in alliance projects is in the relationship development of the stakeholders. These stakeholders eventually become the virtual team who manage the project. In particular the development of trust, commitment and mutual goals in alliance projects form a close parallel with similar constructs in RM. Four themes were discovered to make a difference in relationship development in construction. They were the process of the relationship development workshop; the underlying attributes associated with the development process, in particular trust, trust building, commitment and communication; the outcome for the team; and organisational issues associated with individuals in the relationship development workshops. The particular contribution that the research identifies is in the various models of relationship development that have been constructed throughout the research period. The first, an interim model, identifies a marketing continuum that forms a framework and provides an insight into the ways in which RM may reduce stress and reasons for conflict in a construction project team. At the same time the model shows how increased trust, commitment and satisfaction for the stakeholders, together with value adding potential in the supply chain, may be attained with the use and application of RM principles. The second interim model builds on the first model and applies an organisational focus to the original project based model described earlier. Ongoing relationships based on project success are identified. A third and final interim model identifies the association between process (project) and product success with transactional and relationship marketing. The model identifies how a RM approach provides a long term project success that may be translated to marketing success in a particular industry sector through ongoing relationships. Finally, building on the aforementioned interim models a construction relationship development model is proposed. It is suggested that these models develop and contribute to emerging theory on RM in a project environment and its application to construction. The models also contribute to relationship development theory applied to project driven and temporary organisations. These temporary organisations are particular to the construction industry and they stand to benefit greatly from this research.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Cobos, Liza. "ASSESSING THE WEB-BASED DESTINATION MARKETING ACTIVITIES: A RELATIONSHIP MARKETING PERSPECTIVE". Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2622.

Texto completo

Resumen

Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient manner. The implementation of web-based marketing functions is impacted by organizational characteristics that either foster or hinder their implementation (Thong, 1999; Tornatzky & Fleischer, 1990; Wang & Fesenmaier, 2006; Zhu & Kraemer, 2005). Information technology innovations have been adopted by organizations in different levels of sophistication. Since the main function of a CVB is the promotion of a destination technologies that facilitate this process are important to this type of organization. Unfortunately, the marketing practice of American CVBs is still dominated by principles of mass marketing by communicating the same message to all consumers. As a result, the use of websites by American CVB has been limited to information provision functions and has lost opportunities to build relationship with customers through additional web-based marketing activities. This study proposes that CVBs should use web-based marketing activities to attract and retain relationships with customers. This study provides two main contributions to the existing literature: a) examines web-based marketing functions from a relationship marketing perspective and b) examines the impact of organizational characteristics on the sophistication level of web-based marketing functions. The use and effectiveness of web functions and its applications were examined. The results showed that the majority of the CVBs focus the use of their website to provide information. A standard multiple regression was used to investigate the impact of the organizational factors on the different web functions. The results of the regression show that size, financial resources and management team's technological expertise are the only factors that impact the level of web functions implemented by CVBs.
M.S.
Other
Rosen College of Hospitality Management
Hospitality and Tourism Management

Los estilos APA, Harvard, Vancouver, ISO, etc.

Más fuentes

Libros sobre el tema "Relationship marketing"

Egan, John y Michael Harker. Relationship Marketing. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2005. http://dx.doi.org/10.4135/9781446263235.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Hennig-Thurau, Thorsten y Ursula Hansen, eds. Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Rese, Mario, Albrecht Söllner y Peter Utzig, eds. Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55654-8.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Renker, Clemens. Relationship Marketing. Wiesbaden: Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-90474-4.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Irving, Ray. Relationship marketing. Corby: Institute of Management, 1997.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Brian, Edwards. Relationship marketing. Princeton, NJ: Films for the Humanities & Sciences, 2004.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Neil, Woodcock, ed. Relationship marketing. London: Kogan Page, 1995.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Egan, John. Relationship marketing: Exploring relationship strategies in marketing. New York: Financial Times Prentice Hall, 2001.

Buscar texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Más fuentes

Capítulos de libros sobre el tema "Relationship marketing"

Christopher, Martin y Malcolm McDonald. "Relationship Marketing". En Marketing, 40–52. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_3.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Groucutt, Jonathan y Cheryl Hopkins. "Relationship Marketing". En Marketing, 211–31. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_10.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Spindler, Gerd-Inno. "Relationship-Marketing". En Basiswissen Marketing, 63–73. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30963-3_6.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Meldrum, Mike y Malcolm McDonald. "Relationship Marketing". En Key Marketing Concepts, 21–25. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_5.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Spindler, Gerd-Inno. "Relationship-Marketing". En Basiswissen Marketing, 65–76. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-38339-8_6.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Baron, Steve, Kim Harris y Toni Hilton. "Relationship Marketing". En Services Marketing, 191–216. London: Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-16396-7_9.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Gursoy, Dogan, Francis Buttle y David Bowie. "Relationship marketing". En Hospitality Marketing, 343–59. 4^a ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003186342-18.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Ng, Christy Yen Nee y Brian Kee Mun Wong. "Relationship marketing". En The Routledge Handbook of Tourism Experience Management and Marketing, 283–94. Abingdon, Oxon ; New York, NY : Routledge, 2020. |Includes bibliographical references and index.: Routledge, 2020. http://dx.doi.org/10.4324/9780429203916-25.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Hinson, Robert E., Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Sewornu Coffie y Eddy Khosa. "Relationship Marketing". En Hospitality and Tourism Marketing, 278–89. New York: Productivity Press, 2024. http://dx.doi.org/10.4324/9781032688497-24.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Lancaster, Geoff y Paul Reynolds. "Customer Relationship Management". En Marketing, 396–427. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_17.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Actas de conferencias sobre el tema "Relationship marketing"

Zhanbing Huang y Difang Wan. "Reciprocity factors in relationship marketing". En Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1499456.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Compton Hall, M. "eBusiness: a relationship marketing perspective". En IEE Colloquium eCommerce - Trading but not as we know it! IEE, 1998. http://dx.doi.org/10.1049/ic:19980778.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Cheng Yanfei y Zhang Yafeng. "Theoretical model analysis of relationship marketing". En 2012 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2012. http://dx.doi.org/10.1109/iciii.2012.6339721.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Xin, Chen. "Integrated approach in e-relationship marketing". En 2009 ISECS International Colloquium on Computing, Communication, Control, and Management (CCCM). IEEE, 2009. http://dx.doi.org/10.1109/cccm.2009.5267512.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

M., Boiko, Vedmid N. y Romanchuk L. "VALUE OF RELATIONSHIP MARKETING IN HOSPITALITY". En TOURISM OF THE XXI CENTURY: GLOBAL CHALLENGES AND CIVILIZATION VALUES. Київський національний торговельно-економічний університет, 2020. http://dx.doi.org/10.31617/k.knute.2020-06-01.06.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Liu, Jian y Yanqing Wang. "Research on Internet marketing relationship model". En 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery (FSKD). IEEE, 2012. http://dx.doi.org/10.1109/fskd.2012.6233730.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Liu, Hongyu y Wei Zhao. "Relationship Marketing for Energy Contract Management". En 2016 International Conference on Economics and Management Innovations. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemi-16.2016.42.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

CHUANG, YI-AN. "HOW WILL WE STUDY THE RELATIONSHIP IN RELATIONSHIP MARKETING?" En Proceedings of the International Conference on ICMMS 2008. IMPERIAL COLLEGE PRESS, 2010. http://dx.doi.org/10.1142/9781848165106_0040.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Hadadi, Kiandokht y Mahmoud Khalid Almsafir. "The Relationship between Mobile Marketing and Customer Relationship Management (CRM)". En 2014 3rd International Conference on Advanced Computer Science Applications and Technologies (ACSAT). IEEE, 2014. http://dx.doi.org/10.1109/acsat.2014.18.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Hualin Shen, Yong Han, Nansheng Chen y Zhiliu Zeng. "Public legal service agencies relationship marketing strategies". En 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC). IEEE, 2011. http://dx.doi.org/10.1109/aimsec.2011.6010749.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Informes sobre el tema "Relationship marketing"

Kramer, Mitchell. Blue Martini Relationship Marketing. Boston, MA: Patricia Seybold Group, enero de 2003. http://dx.doi.org/10.1571/pr1-30-03cc.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Parra Torrado, Mónica y María Angélica Arbeláez. Innovation, R&D Investment and Productivity in Colombian Firms. Inter-American Development Bank, abril de 2011. http://dx.doi.org/10.18235/0011194.

Texto completo

Resumen

This paper attempts to establish a formal relationship between innovation and productivity using Colombian firm-level data. It is found that the production of goods and services new to the firm and to the domestic market enhances firms' sales per worker, and innovation that results in introducing new goods and services to the international market boosts both sales and Total Factor Productivity (TFP). Innovation in processes likewise improves firms' productivity and sales. Finally, innovation in marketing and management increases sales per worker and enhances TFP when investment is made in Research and Development. The paper also studies the factors behind firms' decision to invest in innovation, the intensity of such investment and the returns to investment in innovation.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Veselka, T. D., S. Folga y L. A. Poch. Relationships between Western Area Power Administration`s power marketing program and hydropower operations at Salt Lake City area integrated projects. Office of Scientific and Technical Information (OSTI), marzo de 1995. http://dx.doi.org/10.2172/176782.

Texto completo

Los estilos APA, Harvard, Vancouver, ISO, etc.

Finkelshtain, Israel y Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, febrero de 2008. http://dx.doi.org/10.32747/2008.7695590.bard.

Texto completo

Resumen

Research Objectives 1) Reviewing the rich economic literature on contracting and agricultural contracting; 2) Conducting a descriptive comparative study of actual contracting patterns in the U.S. and Israeli agricultural sectors; 3) Theoretical analysis of division of assets ownership, authority allocation and incentives in agricultural production contracts; 4) Theoretical analysis of strategic noncompetitive choice of agricultural production and marketing contracts, 5) Empirical studies of contracting in agricultural sectors of US and Israel, among them the broiler industry, the citrus industry and sugar beet sector. Background Recent decades have witnessed a world-wide increase in the use of agricultural contracts. In both the U.S. and Israel, contracts have become an integral part of production and marketing of many crops, fruits, vegetables and livestock commodities. The increased use of agricultural contracts raises a number of important economic policy questions regarding the optimal design of contracts and their determinants. Even though economists have made a substantial progress in understanding these issues, the theory of contracts and an empirical methodology to analyze contracts are still evolving. Moreover, there is an enormous need for empirical research of contractual relationships. Conclusions In both U.S. and Israel, contracts have become an integral part of production and marketing of many agricultural commodities. In the U.S. more than 40% of the value of agricultural production occurred under either marketing or production contracts. The use of agricultural contracts in Israel is also ubiquitous and reaches close to 60% of the value of agricultural production. In Israel we have found strategic considerations to play a dominant role in the choice of agricultural contracts and may lead to noncompetitive conduct and reduced welfare. In particular, the driving force, leading to consignment based contracts is the strategic effect. Moreover, an increase in the number of contractors will lead to changes in the terms of the contract, an increased competition and payment to farmers and economic surplus. We found that while large integrations lead to more efficient production, they also exploit local monopsonistic power. For the U.S, we have studied in more detail the choice of contract type and factors that affect contracts such as the level of informational asymmetry, the authority structure, and the available quality measurement technology. We have found that assets ownership and decision rights are complements of high-powered incentives. We have also found that the optimal allocation of decision rights, asset ownership and incentives is influenced by: variance of systemic and idiosyncratic shocks, importance (variance) of the parties’ private information, parameters of the production technology, the extent of competition in the upstream and downstream industries. Implications The primary implication of this project is that the use of agricultural production and marketing contracts is growing in both the US and Israeli agricultural sectors, while many important economic policy questions are still open and require further theoretical and empirical research. Moreover, actual contracts that are prevailing in various agricultural sectors seems to be less than optimal and, hence, additional efforts are required to transfer the huge academic know-how in this area to the practitioners. We also found evidence for exploitation of market powers by contactors in various agricultural sectors. This may call for government regulations in the anti-trust area. Another important implication of this project is that in addition to explicit contracts economic outcomes resulting from the interactions between growers and agricultural intermediaries depend on a number of other factors including allocation of decision and ownership rights and implicit contracting. We have developed models to study the interactions between explicit contracts, decision rights, ownership structure, and implicit contracts. These models have been applied to study contractual arrangements in California agriculture and the North American sugarbeet industry.

Los estilos APA, Harvard, Vancouver, ISO, etc.

The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.

Texto completo

Resumen

In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. The campaign's intended audience was women in long-term relationships. To avoid the stigma associated with condoms and the prevention of sexually transmitted infections, PSI marketed the female condom as a family planning product under the brand name Care™. Approximately one year after the start of the female condom social marketing campaign, the Horizons Program and PSI conducted a descriptive, cross-sectional study of female condom users, male condom users, and nonusers of either barrier method. At the time of the study, the female condom was being marketed in urban Zimbabwe through radio, TV, and print media, and sold through selected sales outlets, including pharmacies, large supermarkets, and convenience stores at a subsidized price. As stated in this brief, the goal of this research was to increase understanding of the patterns and dynamics of female condom use to inform policymakers and program planners involved in decisions about promotion and distribution of the female condom in Zimbabwe.

Los estilos APA, Harvard, Vancouver, ISO, etc.

Ofrecemos descuentos en todos los planes premium para autores cuyas obras están incluidas en selecciones literarias temáticas. ¡Contáctenos para obtener un código promocional único!