Tesis sobre el tema "Purchasing"
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Magnusson, Christoffer. "Purchasing office in China : Selecting a purchasing structure and managing the purchasing office". Thesis, Stockholm University, School of Business, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6384.
Texto completoWhat is it like managing a purchasing office in China today? What are the purchasing structures to be considered? These are two fundamentals which this thesis aims to find out. What can be done to ease the process and avoid problems before they are actual problems are matters that will be discussed. The thesis is delimitated to the Chinese market and the effects and implications by working there. Further the research in the thesis is delimitated towards companies that are involved in trade and that have purchasing offices in China. A case study will guide the reader into the ways of doing purchasing in China. By going over several incidents that may occur when working in China the reader will through a case study form an opinion on what the situation may be like for many foreign purchasing offices existing in China today. Views from both Chinese and expatriated foreign staff will be given in the case. The case study will be focused on the implications occurring during an actual purchasing process. The data in this thesis comes from interviews at one of the major clothing chains in northern Europe and from selected articles relating to the industry. When analyzing the data provided by the selected company a hermeneutic perspective has been used. A deductive method has been used to derive empirical data that has been published in some form. The major conclusions is that a company need to come prepared, setting up an office takes time and routines that work at home doesn’t necessarily work in other unfamiliar locations. The structures necessary for the purchasing office may depend on factors such as size of the company and cultural values. Ways of improving the purchasing process may be to rely more on IT systems. Purchasing offices should have a certain degree of autonomy when doing purchasing in China. Having employees seeing the whole picture of the company may be important due to the head office often being far away. Reengineering jobs to become more multi dimensional, thus providing a greater understanding of the purchasing process for employees is one solution. Cultural issues are to reckon with and there are certain issues that must be resolved either by integrating different ideas or adaptation by locals and expatriated employees. As can be seen in the case of “Workplace Shanghai” there may be difficulties but they can be overcome as will be further assessed in this thesis.
Jones, David Meirion. "Purchasing development". Thesis, University of Strathclyde, 1997. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21280.
Texto completoMakubalo, Gcobisa. "Improving indirect purchasing competitiveness in manufacturing firms through strategic purchasing". Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1653.
Texto completoBank, Jakob, Emma Sjödoff y Helena Zebergs. "Conscious purchasing : Securing the purchasing process in the apparel industry". Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35012.
Texto completoSchotanus, Fredo. "Horizontal cooperative purchasing". Enschede : University of Twente [Host], 2007. http://doc.utwente.nl/58013.
Texto completoAlmén, Eva, Christine Mannerstråle y Charlotte Jacobsson. "Purchasing as a necessity : Recommandations to Saab Avitronics". Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-465.
Texto completoProblem:The importance of purchasing is often neglected, and the possibilities for continuous improvements in order to reap advantages, such as cost reductions, are often overlooked. Furthermore, the subject of purchasing has not been explored to a large extent in academic research. Therefore, we found the subject to be of great interest and possibly containing opportunities for companies, including Saab Avitronics, to seize.
Purpose:The purpose of the thesis is to present recommendations after evaluating the purchasing organization and strategies regarding the strategic purchases within Saab Avitronics, Sweden.
Methodology:To receive a deeper understanding of the purchasing department, we found it necessary to use a qualitative method approach. Through a target-oriented selection we choose to do our empirical case study at Saab Avitronics. The empirical study consists of interviews with the selected respondents as well as written documents.
Analysis:The analysis is structured according to the theoretical framework; purchasing, purchasing objectives, purchasing organization, purchasing process and purchasing strategies.
Conclusions:The conclusions are the recommendations we have been able to suggest to Saab Avitronics in order to improve its purchasing function and increase the purchasing power. We find it appropriate for the business unit to rationalize and diversify its supply-base. Another recommendation is to remove the monetary range each purchaser can authorize purchases of.
Peters, Sylvia Chigozirim y Oskar Olsson. "Efficient purchasing in an organization : The importance of qualified purchasing personnel". Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6092.
Texto completoTitle: Efficient purchasing in an organization: the importance of qualified purchasing personnel (A case study of ABB, Västerås)
Purpose: The purpose of this research is to learn and present how ABB (Västerås) perceives the role of the purchasing function, and the importance of involving qualified purchasing personnel in the purchasing process. By evaluating their:
· Level of participation in the overall corporate planning process,
· Relationship to suppliers and other internal units,
· Responsibilities toward the organization, for determining how they contribute to its efficiency
Method: This thesis is a case study on ABB (Västerås). We have used a qualitative method to conduct the research. We have also obtained primary data through face-to-face interviews and secondary data by an extensive literature search using peer-reviewed articles, textbooks, search engines, and the MDH database.
Conclusion: Subsequent to our findings, we are of the opinion that there is a positive perception concerning the role of purchasing function and purchasing personnel in ABB. We assert this is due to the recognition that purchasing, contributes significantly to the organization’s profit, helps in making savings and reducing costs compared to what was obtainable a few decades ago. We have also found that there is also a realization on the part of management that the skills and knowledge of the purchasing personnel in devising strategies, coordinating with other internal functions, and dealing with suppliers etc. are major factors responsible for the benefits that purchasing provides to ABB (Västerås).
We have observed through our findings that the efficiency of the purchasing function in ABB is rooted in its purchasing personnel. In our opinion purchasing personnel high involvement in the corporate planning process in ABB, cooperation with top management, and liaison with other functional units are what makes purchasing efficient in the organization.
Hu, Xiangling. "Purchasing, inventory control, pricing, and contract design under purchasing price uncertainties". Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Summer2008/x_hu_072408.pdf.
Texto completoSamnidze, Nato y Didem Mermer. "Purchasing in Newsprint Industry". Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Industriell organisation och produktion, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15433.
Texto completoBaier, Christian. "The alignment performance link in purchasing and supply management : performance implications of fit between business strategy, purchasing strategy, and purchasing practices /". Wiesbaden : Gabler, 2008. http://d-nb.info/988007525/04.
Texto completoNilsson, Maria y Marcus Malveholm. "Communication in International Purchasing : A Study of Communicational Influences On the Purchasing Process". Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4791.
Texto completoIn recent years globalization has caused companies to internationalize the purchasing of material, products and services. By establishing supply-chains on foreign markets companies can buy products cheaper, which allows for the sustaining of competitiveness and the cutting of costs. One of the key aspects of purchasing is the interaction between the parties involved, the communication between buyer and supplier.
The purpose of this dissertation is to examine how communication between Swedish purchasers and Chinese suppliers affects the outcome of the trade and the buyer-supplier relationship. The research has adopted an inductive approach with some hints of deductive nature.
Problems in the purchasing process were identified by conducting pilot interviews. Based on these problems theories were reviewed and interpreted, followed by the collection of qualitative data through unstructured interviews with six companies in the manufacturing industry. The gathered material is presented in a cross-case analysis, accompanied by a discussion.
The findings indicate that communication between participants involved in the purchasing process affect both the outcome of the trade and the development of buyer-supplier relationships. How and why this affects trade is presented in models and through discussion. Suggestions for future research include a similar research from a HRM perspective.
By combining aspects of interaction and purchasing processes, this study has examined how communication affects purchasing on an international level. By so doing the results of this dissertation may be of interest to companies that purchase internationally or have plans to start doing so.
聶禮明 y Lai-ming Nip. "Purchase selection of a major computer system in Hong Kong: considerations and marketingimplications". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1988. http://hub.hku.hk/bib/B31264141.
Texto completoSwift, Cathy Owens. "Characteristics of Purchasing Managers That Influence Preferences to Enter Buyer-Seller Partnerships by Single Sourcing". Thesis, University of North Texas, 1992. https://digital.library.unt.edu/ark:/67531/metadc278311/.
Texto completoBerg, J. Karla. "Environmental purchasing guidelines for organizations". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape17/PQDD_0013/MQ26770.pdf.
Texto completoGovan, Craig E. (Craig Elliott). "Purchasing cooperatives : structures and significance". Thesis, Massachusetts Institute of Technology, 1993. http://hdl.handle.net/1721.1/66767.
Texto completoCarrolo, Raquel Sofia Da Costa. "Purchasing strategies for indirect services". Master's thesis, Universidade de Aveiro, 2012. http://hdl.handle.net/10773/9158.
Texto completoNa área de compras, existem vários estudos e pesquisas sobre compras de bens diretos com exemplos de aplicação em grandes empresas. Porém, estudos em compras indiretas tem sido perdidos em esquecimento, o que se torna contraditório, uma vez que todo o custo indireto é de extrema atenção. Por forma a preencher esta lacuna na literatura, esta tese tem como principal objectivo a abordagem à compra de serviços indiretos de uma empresa de grande dimensão em Portugal. Desta forma, a abordagem do portfólio de Kraljic foi utilizada por forma a avaliar os serviços indiretos bem como perceber quais as estratégias a aplicar neste tipo de compras.
In the purchasing environment, there are several studies and researches on purchasing of direct materials, with examples applied on big companies. However, studies on indirect purchasing have been lost in oblivion, which turns out to be contradictory, due to the very known fact that all indirect spend is of extreme attention. In order to fill in this gap in the literature, this thesis has the main goal of approaching the indirect spend on indirect services of a big company in Portugal. To do so, Kraljic’s portfolio approach was used to assess the indirect services as well as understand which purchasing strategies are to be applied.
Webb, M. D. "Local purchasing initiatives : a review". Thesis, Aston University, 1992. http://publications.aston.ac.uk/10859/.
Texto completoMartinovová, Nikola. "NPM: Optimization of purchasing process". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192395.
Texto completoSpeed, Preston Brooks. "Tests of purchasing power parity". Thesis, This resource online, 1996. http://scholar.lib.vt.edu/theses/available/etd-01292009-063028/.
Texto completoGottge, Simon y Torben Menzel. "Purchasing 4.0: An Exploratory Multiple Case Study on the Purchasing Process Reshaped by Industry 4.0 in the Automotive Industry". Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65307.
Texto completoYennego, Jr Zubah Kollie, Fredrik Blomstervall y Markus Rasmussen. "Purchasing Process of Services : A Study of the Purchasing Process of Human Resource (HR) Services". Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64845.
Texto completoNuasir, Salah Ahmad. "Does purchasing power parity hold in developing countries? an application to the Asian countries /". access full-text online access from Digital dissertation consortium online access from ProQuest databases, 2001. http://libweb.cityu.edu.hk/cgi-bin/er/db/pqdiss.pl?3037125.
Texto completoVaudreuil, William E. "Describe the use of the Internet to acquire purchasing information". Online version, 1998. http://www.uwstout.edu/lib/thesis/1998/1998vaudreuilw.pdf.
Texto completoSalgado, Catindig Ranjana y Zoltan Kis. "The Role of Emotions in Small Business Purchasing : a quantitative study on purchasing processes and emotions". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65595.
Texto completoStoddard, James E. "The effect of group influence on organizational buying". Diss., This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-03042009-041233/.
Texto completoMåttgård, Erik, Marcus Håkansson y Rikard Svensson. "Cost considerations when purchasing from China". Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-2083.
Texto completoBackground: To be competitive on the global market companies see a chance to achieve success by using suppliers that can offer them the lowest prices. Because of low wages China is one of those countries that can offer very competitive prices for purchasers in our part of the world. But is global sourcing for everyone? Global sourcing can be proven to be more costly than anticipated if the total cost of ownership is not considered.
Research questions: -Which costs do the investigated manufacturing companies consider in their estimation of costs when purchasing from China, and how do these estimations match up with the actual costing?
-What is the explanation of potential differences between the estimation of costs and the actual costing?
-How do the companies’ characteristics in terms of experience, size and product characteristic affect the formulation of the costing?
Purpose: This thesis will investigate what kind of costs companies take into consideration when doing their estimation of costs before initiating trade with China. Further the thesis will study how these estimations match up with the actual costing that can be seen afterwards and investigate what the explanation of potential variations could depend on. The thesis will also answer how the characteristics of the companies and the products affect the costing development.
Conclusions: The companies are mainly focusing on purchase price and costs for transportation in their estimation of costs and the match between the estimation of costs and the actual costing are good in terms of purchase price and costs for transportation. Other costs are mismatched or overlooked probably because of their complexity to estimate. Product characteristics are probably the main factor that affects the complexity and amount of time and effort companies spend on costing.
Moffatt, Peter Grant. "Microeconometric models of household purchasing behaviour". Thesis, University of Bristol, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.307355.
Texto completoDúbravská, Pavla. "Purchasing Power Parity in Transition Economies". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-3895.
Texto completoBukat, Michał Aleksander. "Purchasing Power Parity - Theory and Practice". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206079.
Texto completoMåttgård, Erik Håkansson Marcus Svensson Rikard. "Cost considerations when purchasing from China /". Växjö : Växjö University. School of Management and Economics, 2008. http://www.diva-portal.org/smash/get/diva2:205975/FULLTEXT01.
Texto completoStefanek, Andrew. "Quantitative Purchasing Structure for Ferrous Scrap". Thesis, The George Washington University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=13422757.
Texto completoThe majority of steel manufacturers within the United States have employed electric arc furnaces (EAFs), which melt raw materials, for the production of steel. The raw material used in EAFs is referred to as steel, or ferrous, scrap. There are many different grades of ferrous scrap, which are classified by the following attributes: size, density, and chemistry weight percentages of residual elements. Methods currently applied to assess the price of ferrous scrap employ qualitative measures. Furthermore, the largest unknown when procuring ferrous scrap is the chemistry weight percentages of residual elements. This attribute is the most critical to the steel manufacturer as it affects the quality of steel. The goal of the research conducted for this praxis was to create a pricing model that predicted the value-in-use price of ferrous scrap per supplier using a quantitative purchasing structure. The solution to this problem was attained through a pricing model. As this research was applied, the pricing models developed during this research are readily available for use within the steel industry. Results from the pricing models displayed a significant improvement in predicting the value-in-use ferrous scrap price over the current procurement process used by the steel manufacturer.
Thienmongkol, Kaorat y Pongsatorn Thaisuntad. "Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”". Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6544.
Texto completoWhite, Kaylee. "Using Design to Contextualize Food Purchasing Data and Help Grocery Shoppers Transition to Healthier Food Purchasing Behaviors". Research Showcase @ CMU, 2017. http://repository.cmu.edu/theses/121.
Texto completoChan, Yuk-mei Cassandra. "A review on the impact of WTO GPA on government procurement in Hong Kong". Click to view the E-thesis via HKUTO, 2006. http://sunzi.lib.hku.hk/hkuto/record/B36424432.
Texto completoChen, Chien-Chun y 陳建群. "The Impact of Purchasing Capacity,Purchasing Strategy and Supplier’s Management on Purchasing Performance". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/47009208170512740099.
Texto completo中華大學
企業管理學系碩士班
102
While globalization is to be still growing, the keen competition face them. In order to increase the profit and market share of products,to advance purchasing power is the important factor which to impact the procurement performance directly and will be a magic tool of Enhancing competitiveness. In order to reform business performance and return on investment,just in time(JIT)of production theory is successful used in car manufaturing field by Toyota Japan in 1970. Its major philosophy is to reduce inventory stock cost to eliminate wastes of manufature process, and help to improve production process and efficiency. It is necessary for approaching this goal to begin from vendor management inventory(VMI). So,the businesses have to train excellent procurement manager and have to plan a suitable purchasing strategy to increase the competitiveness of procurement &; logistic. This study would like to intergrate an influences mode of purchasing capacity, purchasing strategy and supplier’s management on purchasing performance. Hope it can reach a good sourcing effect. In summary, the purpose of this thesis is to build a conceptual structure of “capability-strategy-management-performance” by the role of procurement management. To integrate purchasing capacity, purchasing strategy, supplier’smanagement and verify the relationship on purchasing performance. The professional procurements are the object for study. To take the way of purposive sampling and out of the 141 questionnairs were sent, the valid questionairs returned were 107, resulting in a valid return rate of 76%. The statistic software of PLS structural equation modling was for the dada analysis, and the main findings of this study is presented below:(1)Procurement capability on procurement performance has a significant positive relationship.(2) Procurement strategy on procurement performance has a significant positive relationship.(3) Supplier management on procurement performance has a significant positive relationship. The study made a suggestion for business to advance fostering procurement ability, strategies flexibly used and combine the supply chain to creat a perfect procurement effect.
HUI, LIEN HUAN y 連桓輝. "The Appropriate Purchasing Plan Under Different Purchasing Models". Thesis, 2000. http://ndltd.ncl.edu.tw/handle/74620355014948400656.
Texto completoJeng, Mei-Chun y 鄭美君. "A Study of the Relationships among Consumers’ Purchasing Situation, Purchasing Motivation and Purchasing Intention for Organic Vegetables". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/50049397489725020927.
Texto completo大葉大學
事業經營研究所碩士在職專班
97
This research is discussing the relationships among consumer’ purchasing situation, purchasing motivation and purchasing intention for organic vegetables, and to explore the effect about demographic variables in the purchasing situation, purchasing motivation and purchasing intention. It is total sends out 355 asks the volume and recycling 320, effectively questionnaire volume 300. We findings out the consumer’ purchasing situation have not the obvious influence to the purchasing intention which positive effect. But the purchasing motivation have the influence to the purchasing intention which positive effect. And consumers will be different because of age, education level, gender, consumption of organic vegetables for different motivation. In the 30 years old do not have a clear impact, however, 31-40 years old, emphasize on safety needs, self-esteem needs; In the age of 51-60 years old, the importance of communication , information situation. University-educated, more emphasis on self-esteem and self-actualization needs. Institute-educated, more emphasis on safety needs and self-esteem needs. Male gender, more emphasis on safety needs, female gender, more emphasis on self-esteem needs and self-actualization.
CHIEN, PEI-SHAN y 簡佩珊. "Behavior of purchasing specialists in hospitality for purchasing safety foods". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/14768391108641203703.
Texto completo中國文化大學
觀光事業研究所
95
The identification of the origin of food sources is of prime importance for the protection of consumers. Purchasing specialist is the key person who can control the food safety in hospitality. The purpose of this study was to explore the influence factors of purchasing safety foods in hotels. This study conducted a partial test of the Theory of Planned Behavior by assessing purchasing specialist’s attitude, subjective norms and perceived behavioral control toward purchasing safety foods. The structural questionnaires were sent to the purchasing specialists of the hotels in a mail delivery. There were 198 valid copies of questionnaires returned. The valid response rate was 54.5%. In this study, the SEM (the structural equation model) method was used to evaluate the behavior of purchasing specialists in hospitality for purchasing safety foods. The results indicated that: (1) The behavior of purchasing specialists in hospitality for purchasing safety foods was positively correlation with behavioral intention; (2) The proposed model was well fit the purchasing specialists’ behavioral intention of purchasing safety foods; (3) The purchasing specialists’ behavioral intention of purchasing safety foods was directly and positively affected by attitude, subjective norms and perceived behavioral control; (4) The stockholders, managers and coworkers were the key roles in stakeholder that significantly positive effected to subjective norms; (5) Perceived behavioral control was positively affected by “self-efficacy” and “facilitating conditions”. Results from this study emphasized the importance of subjective norms and perceived behavioral control as key factors associated with purchasing safety foods.
Wu, Pei-Cheng y 吳佩橙. "Purchasing Power Parity". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/72547086010944235131.
Texto completoChou, Mei-Hsin y 周美馨. "A Study of the Impact of Purchasing Environment to Purchasing Intention". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/97819699747856560381.
Texto completo淡江大學
國際企業學系碩士班
99
Due to the increase of income and the change of consumers’ lifestyle, more and more people visit shopping malls and department stores, and many competitors has been attracted to enter the retailing market of department stores and shopping malls because of the huge profits. Since the intense competition between the stores, how to use an effective marketing strategies to impress consumers become much more important. To increase the purchasing intention of consumers seems to be the key for all the owners of shopping malls and department stores. On the base of the study of Baker (2002), Gardner (1985) and the others, this study is trying to figure out whether the facilities and service in purchasing environment will affect consumers’ shopping mood and their purchasing intention. This study applies SEM to analyze the valid data, and the major findings are shows below: 1. Purchasing environment did affect consumers’ mood when they are shopping, and the mood will have the important effect on their purchasing intension. 2. Consumers who shop under different weather conditions or have different lifestyles will have different perceptions toward purchasing environment, and the effect of purchasing environment on their shopping mood and purchase intention will also be different.
Lo, Chih-Hsuan y 羅智炫. "Individual Characteristics, Purchasing Factors, Overconfidence and Mutual Fund Investors’ Purchasing Behavior". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/29386364190054680129.
Texto completo國立勤益科技大學
企業管理系
99
Traditional financial study is constructed on the theory of that investors are rational and their trades are random, but financial scientists find out that investors are not always rational. Therefore, the behavioral finance has started to thrive. From the previous studies, stock investors perform overconfidence, so from this phenomenon, it results the excessive trades those lead to investment return rate is unsatisfied. Furthermore, the specialty of mutual fund is to transfer the fund to professional managers then to operate and for long-term possessive. However, in this way, whether this process can totally avoid the situation of stock investors’ overconfidence? This paper uses questionnaire to discuss the relationship between investors’ personality, purchase reasons, purchase behavior and the degree of overconfidence, and analyze the investors who have different personal number and characteristics, whether those factors will be different on the degree of overconfidence. The result proves that, age, career, annual income, household register place, personal number does not affect the degree of investors’ overconfidence, but, gender, educational background, marriage status do have significant effects. Factor in the purchase, purchase behavior and overconfidence among the study constructs are positively related significant. In this paper, personal number is one of the important factors, The Number of the part of life, the empirical results were not overconfidence phenomenon.
Huang, Kuan-Lin y 黃冠霖. "A Study of Factors Influencing the Selection of Purchasing Messages through Purchasing-Messages-Sources Involvement and Purchasing Involvement for Consumers". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/26894793148627668593.
Texto completo開南大學
資訊管理學系
99
Following the development of Internet, the information coming from each country over the world is easy to get. The quantity of information increases rapidly. Again, because the age of Web 2.0 comes, the way of passive receiving advertisement transfers to the way of active searching consuming messages. For example, the search frequency only from Google Web site attains to 200 millions per day. The quantity of messages within the database of Google Web site attains to 30 millions. The problem of how to let consumers to pay close attention to the retailers’ marketing messages and thus promote their purchasing intentions is an important problem. The purpose of this thesis is to solve the problem by using the factor analysis method to find the factors that influencing consumers’ selections on purchasing messages based on purchasing-messages-sources involvement and purchasing involvement of them, respectively. We consider four different sources of purchasing messages: TV advertisement, members’ delivery mails (DMs) of shopping malls, Web purchasing platform, and Web community site. We sent 300 questionnaires to eight industries and received 255 valid questionnaires. Empirical analysis results showed that based on the purchasing-messages-sources involvement, the factors influencing consumers to select purchasing messages can be divided into the following cases: (1) if consumers involve TV advertisement regardless the degree of involvement, they all consider purchasing risk, the convenience of taking products, and product quality. When the degree of involvement is high, they also consider whether the purchasing messages are charming. (2) If consumers involve members’ DMs of shopping malls regardless the degree of involvement, the factors they consider are the same as those considered by the consumers involving the TV advertisement. (3) If consumers involve Web purchasing platform regardless the degree of involvement, they all consider the convenience of taking products, and product quality. When the degree of involvement is high, they also consider whether the purchasing messages are reliable. When the degree of involvement is low, they also consider purchasing risk and whether the purchasing messages are charming. (4) If consumers involve Web community sites regardless the degree of involvement, the factors they all consider product quality. When the degree of involvement is high, they also consider purchasing risk, the convenience of taking products, satisfaction, and loyalty. However, when the degree of involvement is low, they also consider whether the purchasing messages can let them have the sense of safety. Based on purchasing involvement, the factors influencing consumers to select purchasing messages are purchasing risk, the convenience of taking products and product quality. Only when the consumers’ purchasing involvement via TV advertisement and Web purchasing platform, the consumers also care whether the purchasing messages are charming. This thesis also studies the significances of the influences of demographic variables on purchasing-messages-sources involvement and purchasing involvement, respectively; and the significances of the influences of each type of involvement on the factors influencing consumers’ selections on purchasing messages by using regression analysis.
Lin, Shun-Hsiang y 林舜翔. "The Impact of Purchasing and Supply Management’s Perceived Value on Purchasing Performance". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/73984869941053040701.
Texto completo朝陽科技大學
會計所
96
Business organizations make every effort to improve quality, reduce cost, and shorten delivery time in order to create their competitive advantages. For manufacturers, the lower purchasing cost is their first consideration for achieving the above goals, because it usually costs over half of their all expenditures. And the decrease in the purchasing cost results in the increase of gross margin. Because purchases from supplier organization are the largest single expenditure from most firms, management’s ability to control cost is critical to the organization’s financial success (Nelson, Moody, and Stenger, 2001). This study extends Zsidisin, Ellram and Ogdens’ study in 2003. They emphasize the importance of Purchasing and Supply Management (PSM) and the relationship between PSM and strategic cost management. This study tries to explore the performance on purchasing by measuring the PSM’s perceived value and strategic cost management. Also, the study explores the relationship between PSM’s perceived value and its performance. This study uses total ownership cost, target costing, and value analysis as variables to measure the impact of PSM on performance in the purchasing department and the influence of PSM’s perceived value on its performance. The study uses questionnaires to collect data from business at purchasing department. This study finds the higher of PSM’s perceived value, the more activities in strategic cost management, and the more activities in strategic cost management, the increases in purchasing performance. Besides, the higher of PSM’s perceived value, the increases in its performance as well.
Lin, Yung-Chu y 林勇助. "Mining Sustained-Purchasing Customers". Thesis, 2002. http://ndltd.ncl.edu.tw/handle/26811505939719583481.
Texto completo國立雲林科技大學
資訊管理系碩士班
90
The traditional marketing practices were in “broadcasting” way, and advertised through mass media, such as bulletins or mails. Today, it has changed dramatically, marketing practices are now based on customers’ behaviors in order to minimize the expenses, and maximize the profits. A lot of researches have focused on discovering customers’ patterns and the relationships among the sold products. But few focused on the sustained-purchasing behavior, that’s where we are interested. We propose the “sustained-purchasing customer mining algorithm” based on RFM. Through historical transaction data, we can mine the sustained-purchasing customers, and provide marketing personnel a customer list for any individual product. It can support marketing decision-making and enhance customer relationship management. RFM is a scientific and quantitative method, which is mostly used in measuring a customer’s loyalty and contribution. The more loyalty and contribution customers are, the more probability they will buy next time. Consequently, we use RFM as an index to predict the sustained-purchasing behavior. We propose an objective Dynamic RFM definition to be suitable to various products, which derives the product’s average sales cycle, customer’s average purchasing frequency and customer’s average purchasing amount through historical data to be the benchmarks of R, F and M. Then we calculate the difference between each customer and the population to evaluate the differences among customers. In the other words, we find the sustained-purchasing customers based on the disparities between the customer and the population.
Wu, Shu-Yin y 吳淑銀. "The relationship of human capital, knowledge sharing will, purchasing ability and purchasing performance : purchasing clerk in the hospital as an example". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/8858x8.
Texto completo國立中山大學
人力資源管理研究所
96
The environment of medical industry in Taiwan is unprecedented rigorous. Except the finance pressure of medical expense billing and the increasing demand of the quality of medical service, recently due to the change of government health insurance policy, each medical organization strives for the rare resource and limited customer, not only start changing the type of the medical service, but also emphasis on improving the function of hospital management and controlling the cost. Formerly, purchasing simply means buying goods; but now, for the rigorous medical management environment and the rapid pace of innovation, purchasing clerk is required constant skill upgrading, such as leasing, loaning, BOT and outsourcing by contract, to obtain the use of goods and to satisfy the aim of demand. Additionally, the way to obtain the operation or ownership of goods is different from the former way. Contributed to the change, it presents its importance in business management. So, this research wants to investigate the relationship of human capital, knowledge sharing will, purchasing ability and purchasing performance. We applied exploratory and confirmatory analysis to investigate the relationship involved. The samples were purchasing clerks of hospital, including medical centers, regional hospitals and area hospitals. Out of 400 questionnaires were sent, the valid questionnaires returned were 114. Factor analysis , variable analysis, regression analysis were used to process the data acquired. The major findings of the research are summarized as follows: (1) the human capital of purchasing clerk is positive effect to purchasing ability and purchasing performance. (2) knowledge sharing will is positive effect to purchasing ability and purchasing performance (3)purchasing ability is positive effect to purchasing performance (4) purchasing ability has the mediate effect among human capital and knowledge sharing will with purchasing performance.
Hsu, Ya-Ting y 許雅婷. "A Study of the Relationship among Lifestyles, Purchasing Motivation and Purchasing Decision – Take Primary School Teachers Purchasing Child books as Example". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/8z68e3.
Texto completo義守大學
管理碩博士班
102
The study sample of primary school teachers purchasing child books as objects, to explore the relationship among lifestyles, purchasing motivation and purchasing decision; Therefore, the aim of this study is : to understand the current situation in purchasing motivation and purchasing decision of primary school teachers with different lifestyles. To analysis of the difference in purchasing motivation of different population statistics variables of primary school teachers and explore the difference in purchasing decision of different population statistics variables of primary school teachers. And to explore the relationship between different lifestyles and purchasing motivation in primary school teachers purchasing child books. This study adopted convenience sampling. A total of 340 questionnaires were distributed, 304 copies were returned, and 11 invalid copies were excluded. There were totally 293 valid copies, and valid returning rate was 86%. Using hierarchical regression analysis, obtained the following empirical results: 1. Lifestyles and purchasing motivation will show partly significant effect. 2. Lifestyles and purchasing decision will show partly significant effect. 3. Purchasing motivation and purchasing decision will show partly significant effect.
Sun, Hsien-Chun y 孫先軍. "The impact of share purchasing modes and ratios on main purchasing companies’ performance". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/99654e.
Texto completo中原大學
國際貿易研究所
98
Abstract Former researches on enterprise's mergers and acquisitions are mostly using the method of event study to evaluate the performance of the merge and acquisition. What makes this research different from them falls on that this paper adopts the ways and rates of the stock purchases. That is to say, we analyze how the rate and the way of the stock purchases of a main purchasing company affect the operation performance of the company. This study suggests that the stocks of a target company held by the main purchasing company are similar to holding the operation competence of the target company. Focusing on the ways of stock sharing, this paper split it into three behaviors. They are the behavior of merging, that of acquisition and that of repurchasing. Each method would lead to different stocks holding ratio which means different operation authority of the target company. Then, the paper measures a company’s performance by the five indexes of shareholders' return, return on assets, accounts receivable turnover ratio and return on equity before tax in the revenue and financial statements of each stock holding ratio to represent the indexes of the operation performance of the company. The data of stock acquisition come from global merge and acquisition data base. The data of company revenue and financial statement come from the accounts' financial statement of the public data observation from Taiwan. Empirical results from ordinary lease squares method show that different ways of stock purchasing would lead to different results to the indexes of the main purchasing company's revenue and financial statement. Besides, when the main purchasing company merge and acquire the target company, different ratio of stock purchasing would also bring difference to the performance of the target company. If the main purchasing company holds more stocks of the target company, then the performance of the main purchasing company would be better. This also explains if the main purchasing company can acquire more management authority of the target company, then the main purchasing company can take more resources from the target company and hence perform better. Keywords: M&A, Shareholding ratio, Repurchase Performance, Performance
Yang, Chih-Hung y 楊志鴻. "The Effects of Price Promotion on Purchasing Intention:Impulse Purchasing Consumers Type as Moderators". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/00560649624762082004.
Texto completo中國文化大學
企業實務管理數位學習碩士在職專班
101
In recent years, many convenience stores have joined the coffee war, competition has become even more intense. The industry attracts consumers with a variety of marketing tactics. In the current market, due to the promotion battle, various convenience stores have launched similar discount rate. Consumers at different convenience stores but feel almost the same price promotions. The study divided into monetary and non-monetary of scenarios. Through regression analysis trying to understand whether price promotions will attract consumers and increase purchase intention. To explore the impulse buying consumers between price promotion with purchase intention relationship. The results showed: 1. Prices promotion influences consumers purchase intention. 2. Types of impulse buying consumer influences consumers purchase intention. 3. Under the interference of impulse buying consumers, price promotions not influence consumers purchase intention. 4. Female or below 20 years old or below high school/vocational high school, those impulse buying trait with influence. Key Words: price promotion, impulse consumer trait, purchase intention.
CHAN, YU-TING y 詹育庭. "Research on the Purchasing Motivation and Purchasing Behavior of Web Celebrity Recommended Products". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/62p85h.
Texto completo中華大學
企業管理學系
107
After the rise of the Internet, the Internet has gradually become a new channel for advertising, and gradually replaced the traditional print advertising. In keeping with the old concept of blog marketing, web celebrity USES its online platform to recommend products to its fans or share tips on how to use them. The purpose of this study is to understand which method of web celebrity recommended products will arouse consumers' purchasing desire and then choose to buy the recommended products. In this study, a total of 200 questionnaires were issued by online questionnaires and physical questionnaires, 170 of which were effectively recovered, with the recovery rate reaching 85%. This study found that the main reason to watch web celebrity recommended products and arouse the desire to buy is that the video is interesting, and the most products purchased are beauty products and snacks, and the main motivation to buy products is to shop online because of the curiosity and taste of products. It is suggested that manufacturers or web celebrity can conduct target marketing according to the main consumer groups described in the statistical results to improve the sales results.
"A gold and silver exchange society without silver : the case of Hong Kong". Chinese University of Hong Kong, 1985. http://library.cuhk.edu.hk/record=b5885507.
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