Tesis sobre el tema "Purchases"
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Mumm, Lennart. "Reject Inference in Online Purchases". Thesis, KTH, Matematisk statistik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102680.
Texto completoWhite, Justin D. "How Promotions Effect Consumer Purchases". VCU Scholars Compass, 2006. http://scholarscompass.vcu.edu/etd/1255.
Texto completoBhatia, Namita. "Return policies for customer purchases". Restricted to subscribing institutions, 2004. http://proquest.umi.com/pqdweb?did=790246201&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.
Texto completoJacobsson, Elvira. "Advantages and disadvantages of One-click purchases". Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33040.
Texto completoEsterhammer, Oliver y Jiahao Huang. "The Triggers of Buyers Regret of Impulsive Purchases". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35899.
Texto completoMéndez, López Mayte Lizette. "Propuesta de implementación del programa de mantenimiento productivo total para la mejora de la gestión de compras en la empresa Fábrica Peruana Eternit". Bachelor's thesis, Universidad Ricardo Palma, 2017. http://cybertesis.urp.edu.pe/handle/urp/1456.
Texto completoPartlan, Eric W. (Eric William) 1973. "An alternative method of long lead-time tool purchases". Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/84319.
Texto completoIncludes bibliographical references (p. 132-140).
by Eric W. Partlan.
S.M.
M.B.A.
Abecasis, Maria Inês Rocha. "The impact of large-scale mortgage backed security purchases". Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9831.
Texto completoI analyze the impact that large-scale Mortgage Backed Securities (MBS) purchases carried by the Federal Reserve in response to the financial crisis had in the economy and find that they were able to enhance confidence in financial markets and influence MBS pricing. Default probabilities of financial companies fell 33 basis points, which can be explained by the lower quantity of MBS in their balance sheets and the increased value of the MBS remaining in their asset side. The default risk premium of MBS decreased 66 basis points, which represents 22% of the reduction in MBS yields in the period analyzed.
Prinsloo, Esti. "South African male consumers' involvement in their clothing purchases". Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/53552.
Texto completoDissertation (MSc)--University of Pretoria, 2015.
Consumer Science
MSc
Unrestricted
Yang, Liu. "Essays on asset purchases and sales theory and empirical evidence /". College Park, Md. : University of Maryland, 2006. http://hdl.handle.net/1903/3898.
Texto completoThesis research directed by: Business and Management. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
Prasad, Vivek. "Fiscal policy and asset purchases in a liquidity constrained economy". Thesis, Birkbeck (University of London), 2014. http://bbktheses.da.ulcc.ac.uk/108/.
Texto completoRussell, Randolph Marvin. "Multi-item ordering policies for purchases from a single supplier". The Ohio State University, 1989. http://rave.ohiolink.edu/etdc/view?acc_num=osu1273149988.
Texto completoÖberg, Theodor y Marcus Oldby. "Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases". Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34998.
Texto completoJaatinen, Salla y Laura Aho. "Recommendations’ and preferences’ impact on online travel purchases : A quantitative study investigating Instagram influencers’ travel recommendations and consumers’ travel preferences effect on online travel purchases". Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48272.
Texto completoRedfern, Andrew, Erik Nelson y Matthew White. "Price analysis on commercial item purchases within the Department of Defense". Thesis, Monterey, California: Naval Postgraduate School, 2013. http://hdl.handle.net/10945/37743.
Texto completoProficiency in completing price reasonableness determinations and documenting the contracting file properly is developed based on experience and completion of required contract pricing courses provided through the Defense Acquisition Workforce Improvement Act (DAWIA) certification process. As there is a wide range of skill levels within the contracting community, it is possible that employees surveyed may not have attended the required contracting pricing courses, or developed the skills required to properly complete price reasonableness determinations.
Björklund, Larsen Lotta. "Illegal yet Licit : Justifying Informal Purchases of Work in Contemporary Sweden". Doctoral thesis, Stockholms universitet, Socialantropologiska institutionen, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-35491.
Texto completoSchröder, Nadine. "Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases". Vahlen, 2017. http://epub.wu.ac.at/6538/1/0344%2D1369%2D2017%2D2%2D27.pdf.
Texto completoClarke, Peter y n/a. "Parental Gift Giving Behaviour at Christmas: An Exploratory Study". Griffith University. School of Marketing and Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040520.103119.
Texto completoClarke, Peter. "Parental Gift Giving Behaviour at Christmas: An Exploratory Study". Thesis, Griffith University, 2004. http://hdl.handle.net/10072/367633.
Texto completoThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing and Management
Full Text
Dvoretskyi, Artem. "In-game purchases in online games: A study of determining important factors". Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-55135.
Texto completoFox, Paul E. "Price analysis on commercial item purchases within the Department of the Navy". Thesis, Monterey, California: Naval Postgraduate School, 2014. http://hdl.handle.net/10945/42625.
Texto completoThe objective of this project is to research current pricing memorandums and determine if the use of price analysis techniques and pricing memorandums can improve acquisition-pricing outcomes. The purpose of the research is to explore the efficacy of the government’s current documentation of price analysis information. The intent is to diagnose what price analysis techniques are being utilized and documented in the contracting file, and to explore potential improvements. This analysis is based on a review of a sample size of 30 contract files and a personnel survey at a Navy contracting office.
Bastos, Wilson. "Can Purchases Make Us Happier? Perhaps, if We Tell Others about Them". Diss., The University of Arizona, 2013. http://hdl.handle.net/10150/297047.
Texto completoFristedt, Ted y Nicholas Lo. "In-game transactions in Free-to-play games : Player motivation to purchase in-game content". Thesis, Uppsala universitet, Institutionen för speldesign, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387646.
Texto completoKalyanaram, Gurumurthy. "Empirical modeling of the dynamics of the order of entry effect on market share, trial penetration and repeat purchases for frequently purchased consumer goods". Thesis, Massachusetts Institute of Technology, 1989. http://hdl.handle.net/1721.1/14477.
Texto completoDragomoiris, Lampros. "Visualizing complex data : A use case evaluating an interactive visualization about food purchases". Thesis, Linnéuniversitetet, Institutionen för medieteknik (ME), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-51955.
Texto completoHouseworth, Sean C. "Determinants of Green Power Purchases: An Analysis of the EPA's Green Power Partnership". Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/592.
Texto completoMonnat, Laura Elizabeth. "Determining the Impact of Milk Vending Purchases on Calcium Intake in College Students". The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306904682.
Texto completoSnyder, Lisa Jean 1960. "Parents' perception of children's evaluative criteria in clothing purchases: The consumer socialization process". Thesis, The University of Arizona, 1992. http://hdl.handle.net/10150/278076.
Texto completoValente, João Carlos de Moura Gomes. "Centralização de compras como estratégia logística competitiva: o caso da Vodafone Portugal". Master's thesis, Instituto Superior de Economia e Gestão, 2005. http://hdl.handle.net/10400.5/638.
Texto completoNos últimos anos a função compras tem vindo a assumir um papel cada vez mais estratégico e relevante nas organizações. A área de compras passou a fazer parte de um processo complexo e integrado envolvendo também outras áreas da organização (engenharia, qualidade, logística, planeamento estratégico, finanças, entre outras). Para a realização do presente trabalho, procurou-se fundamentar conceitos relacionados com logística, estratégia, gestão da cadeia de abastecimento, procurement e compras, enfatizando a centralização de compras como estratégia logística, no sentido de optimizar resultados e criar vantagem competitiva. A crescente competitividade do mercado, vem fazendo com que as empresas procurem melhores resultados, e uma forma de o fazerem é através da centralização as suas compras no sentido de obter maior poder negocial. A metodologia utilizada para elaboração do presente estudo foi quer qualitativa na busca de informações relevantes que contribuíssem para o enriquecimento do trabalho, quer quantitativa para a confrontação com o modelo conceptual a que se chegou na parte teórica. Foram concludentes os resultados do estudo efectuado quanto aos ganhos de negociação (savings), obtidos com a centralização de compras, uma vez que todas as evidências conduzem a uma queda nos preços dos fornecimentos. Como contribuição científica, o presente trabalho procura mostrar aquilo que são hoje as best practices tanto na gestão das compras como na gestão do relacionamento com o fornecedor (SRM), em que as actividades vão muito para alem da negociação típica de preço e prazos de entrega, e por isso mesmo, requerem competências mais especificas dos compradores ao nível da gestão em geral e de Purchase Management em particular
In these past years, the function of purchase has been assuming a more strategic and relevant role in the organizations. The field of purchase has become part of a complex and integrated process involving also other areas of the organization (namely engineering, quality, logistic, strategical planning, finances among others). In order to do this present work, we tried to base concepts related to logistic, strategy, supplying chain management, procurement and purchase, emphasising the centralization of purchases as logistic strategy in order to improve results and create competitive advantage. The increasing competitiveness of the market has made companies search for better results, and one way of obtaining it is through the centralisation of their purchases so that they are able to obtain a greater business power. The methodology used for the elaboration of the current study was both qualitative in the search of relevant information which might contribute to improve this work, and quantitative for the confrontation with the conceptual model described in the theoretical part. The results of this study have been conclusive regarding the business savings obtained with the purchases centralisation, since all the evidences lead to a fall in the prices of supplies. As a scientific contribution, this work aims to show the best practices not only in the purchases management but also regarding the relationship with the supplier management (SRM). In this relationship, the activities go way beyond the traditional negotiation of prices and delivery deadlines and for that reason they require more specific skills from the buyers in matters of management in general and purchase management in particular
Felsher, Jennifer R. "Lottery ticket purchases by adolescents and their gambling behaviour : a qualitative and quantitative examination". Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=33893.
Texto completoThis research consisted of three phases. Phase I consisted of the inclusion of 5 focus groups (47 children, age 12--19) designed to provide qualitative information on adolescent lottery playing behaviour; Phase II included the development and validation of an instrument to assess lottery playing and gambling behaviour; and Phase III included the participation of a large community sample of youth in Ontario who completed the questionnaire assessing their gambling behaviour in general, factors influencing lottery playing behaviour (e.g., structural characteristics of lottery tickets), and severity of gambling problems. (Abstract shortened by UMI.)
Dinkevych, Elena [Verfasser]. "Essays on Joint Decision Making : Business Negotiations, Household Purchases, and Joint Shopping / Elena Dinkevych". Berlin : ESCP Europe Wirtschaftshochschule Berlin, 2018. http://d-nb.info/1167862872/34.
Texto completoDouglas, Vickie L. "Factors related to the knowledge and behaviors of older consumers regarding prescription medication purchases /". The Ohio State University, 1989. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487668215805404.
Texto completoMouzon, Nathaniel R. "Effects of Environmental Water Rights Purchases on Dissolved Oxygen, Stream Temperature, and Fish Habitat". DigitalCommons@USU, 2016. https://digitalcommons.usu.edu/etd/4986.
Texto completoNóbrega, Marcelo Moura. "Análise comparativa da eficiência das compras de hortifrútis da Universidade Federal da Paraíba". Universidade Federal da Paraíba, 2017. http://tede.biblioteca.ufpb.br:8080/handle/tede/9369.
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The importance of public purchases for the running of the state machine, and econo mic and social development is unquestionable. However, the governmental acquisitio ns appear as one of the major problems of Public Management despite the announce ment of the achievement of billionaire economies by electronic bidding. As this expense containment is calculated based on the difference between the reference price and purchase price, in many cases, it does not lead to efficient acquisitions. In an attempt to promote a higher efficiency of public purchases, the Federal Government has been implementing a series of changes, based on a new type of public efficiency, which considers, besides the economic dimension, the social and environmental ones, too. Among the latest changes, we have - besides the introduction of new rules for favoring biddings focused on the small rural producer - the strengthening of the performance assessment use as a tool for management quality. However, in spite of the fact that is mandatory to respect the laws related to public purchases, which should be sustainable, and performance assessment, which should be done by everyone, such measures have not been followed and only seldom occur. Thus, for the changes referring to the food purchases for the federal public offices are not included in the list of sustainability related policies that are not followed, and for family agriculture not to be a victim of lack of support, the present study investigated the efficiency of purchases of fruits and vegetables in UFPB, as from a comparison of those with performance parameters achieved by other federal offices based in Paraíba. This is a descriptive and analytic, quantitative and qualitative, documental research done by means of a case study. Outcomes show that purchases of fruits and vegetables by the referred institution appear as the most efficient, regarding both a general view, and an economic and social dimension, as well. Nevertheless, UFPB is still far from reaching the ideal performance, that is, with maximum efficiency. Thus, it shall be concluded that UFPB is in need of reconsidering the aspects of its management in relation to food purchases so that its more advantageous proposal choices should be made in accordance with what society expects and what is determined by the law.
A importância das compras públicas para o funcionamento da máquina estatal e o desenvolvimento econômico e social é indiscutível. Entretanto, as aquisições governamentais se apresentam como um dos grandes problemas da Administração Pública, mesmo com o anúncio da obtenção de economias bilionárias através dos pregões eletrônicos. Como esta contenção de gastos é calculada com base na diferença entre o preço de referência e o preço de compra, em muitos casos acaba não resultando em aquisições eficientes. Na tentativa de promover uma maior eficiência das compras públicas, o Governo Federal vem implementando uma série de mudanças, baseadas em um novo tipo de eficiência pública, que considera, além da dimensão econômica, as dimensões social e ambiental. Entre as mudanças mais recentes temos – além da introdução de novas leis de favorecimento nas licitações focadas no pequeno produtor rural – o fortalecimento do uso da avaliação de desempenho como instrumento de gestão da qualidade. No entanto, apesar da obrigatoriedade do respeito às leis referentes a compras públicas, que deveriam ser sustentáveis, e avaliação de desempenho, que deveria ser feita por todos, tais medidas não vêm sendo obedecidas e acontecem raramente. Assim, para que as mudanças referentes às compras de gêneros alimentícios para os órgãos públicos federais não entrem na lista de leis relacionadas à sustentabilidade não cumpridas e a agricultura familiar não seja vítima da falta de apoio, o presente estudo analisou a eficiência das compras de hortifrútis na UFPB a partir de uma comparação destas com parâmetros de desempenho alcançados por outros órgãos federais sediados na Paraíba. Trata-se de uma pesquisa documental analítico-descritiva, quanti-qualitativa por meio de um estudo de caso. Os dados foram coletados em documentos físicos e eletrônicos referentes às compras de hortifrútis realizadas no ano de 2014. Os resultados mostram que as compras de hortifrútis da referida instituição se encontram como as mais eficientes, tanto de forma geral quanto nas dimensões econômica e social. No entanto, ainda assim, a UFPB se encontra longe de um desempenho ideal, ou seja, com eficiência máxima. Desta forma é possível concluir que a UFPB precisa rever aspectos da sua gestão de compra de gêneros alimentícios para que as suas escolhas de propostas mais vantajosas sejam realizadas em consonância com o que a sociedade espera e a lei determina.
Singh, Martinez Mauricio y Sini Tang. "Volitional Vanity : A study on the players of Path of Exile and their premium purchases". Thesis, Uppsala universitet, Institutionen för speldesign, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447297.
Texto completoDenna kandidatuppsats presenterar en studie huvudsakligen fokuserad på spelarnas motivationer till köp av kosmetiska objekt i Path of Exile, ett ‘free-to-play’ actionrollspel. En “Konsumtionsteori” används i denna uppsats som dess teoretiska grund. Denna studie genomfördes genom nio intervjuer och en enkät där totalt 33 olika svar samlades in. Undersökningen visade att det fanns två huvudsakliga skäl till köp av kosmetiska objekt i spelet. Det dominerande skälet visades vara “villkorligt baserad” där spelare vill visa support åt spelet eller spelföretaget, medan nästa skäl visades vara “känslomässigt baserad” där spelarnas känslor höjs genom köp som förgyller spelupplevnaden. Studien visade även att den enda icke kosmetiska varan i Path of Exile köptes mycket ofta i relation till andra mikrotransaktioner i spelet, så ett “funktionellt baserat” skäl kommer även presenteras i uppsatsen. Denna studie kan bli hjälpsam åt speldesigners som vill lista ut en god monetäriseringsstrategi som inte fjärmar, utan välkomnar spelare, särskilt inom ‘free-to-play’ spel.
Pargac, Petr. "What issues does the Czech Republic face concerning offsets in the context of military purchases". Thesis, Monterey, California. Naval Postgraduate School, 2006. http://hdl.handle.net/10945/2611.
Texto completoMild, Andreas y Thomas Reutterer. "An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data". SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business, 2002. http://epub.wu.ac.at/414/1/document.pdf.
Texto completoSeries: Report Series SFB "Adaptive Information Systems and Modelling in Economics and Management Science"
RANGEL, FABIO DE BARROS. "IMPULSIVE BUYING IN TRAVEL RETAIL ENVIRONMENT: THE INFLUENCE OF THE ENVIRONMENT ON UNPLANNED PURCHASES AT AIRPORTS". PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24715@1.
Texto completoThis study analyzes the effect of airport retail environment on consumer behavior in unplanned purchases. The conceptual model of Mohan (2013) was used for the purpose we test both the both the positive elements inherent to the store (music, lighting, lay out and attendants) and the individual characteristics of consumers regarding the affective side as negative, as well as the need to purchase a particular product. Was sent by e-mail a survey to customers who bought in Duty Free in arrival from Sao Paulo to store at least 1 month. The study results show how this set of elements within the dynamic purchasing influence consumption.
Mathews, Ozayr. "Investigating the Factors That Contribute to In-App Purchases in Online Gaming:The Stimulus-Organism-Response Model". Master's thesis, University of Cape Town, 2018. http://hdl.handle.net/11427/29553.
Texto completoSU, JANY-WEI y 蘇忠偉. "A Study on the Nutraceuticals Relationships between Purchases Message Source and Purchase Channels". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/246d2f.
Texto completo朝陽科技大學
企業管理系
106
With the prevalence of Taiwan's health care concept and the continued increase in the population of the silver-haired population, the business opportunities for nutraceuticals are also expanding. Therefore, understanding how consumers perceive the relationship between various product sources and consumers' purchase channels will help improve marketing strategy for products. A total of 220 questionnaires were sent out in this study, and a total of 164 were collected. Based on the research results, the following conclusions are made: 1. Trust in the source of health food information, recommended by relatives and friends, recommended by medical staff, recommended by dietitians, and sources of less trustworthy health foods are direct sales, radio advertisements, TV commercials, radio programs, newspaper advertisements; 2. E-commerce (or media purchase) is the conduit for purchasing, and the relative influence of the source of perception is not the most trusted. The second is the trust and influence of the media media information source. Consumers who purchase health food through e-commerce or media relatively trust media advertising messages, but the messages transmitted by health care providers are less trustworthy; 3. In the direct sales way to purchase the pipeline, the direct influence of the direct source of the message source is the most influential, which shows that consumers who purchase through direct sales have a high degree of trust in the message delivered by the direct seller. This study suggests that e-commerce sales should continue to strengthen the exposure of various media, enable consumers who continue to stimulate the trust of the media to enhance their willingness to purchase, and adopt physical channels to operate, users can bring free experiences to friends and relatives. The marketing model expands the consumer community through the promotion of friends and relatives; as for the direct sales operators, they can cooperate with the nutritionist practitioners or have the nutritionist qualifications themselves, which will enhance the persuasiveness of consumers who trust direct sales. Keywords: nutraceutical, product information sources, purchase channels, consumer behavior
Herfors, David. "PayPal options for online purchases". Thesis, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32912.
Texto completoJacobsson, Elvira. "The demand for One-click purchases". Thesis, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32930.
Texto completoChen, I.-Ju. "Two Essays on Corporate Asset Purchases". 2007. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-0611200720583400.
Texto completoChen, I.-Ju y 陳一如. "Two Essays on Corporate Asset Purchases". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/43368221640074545848.
Texto completo臺灣大學
財務金融學研究所
96
This doctoral dissertation contains two essays on the corporate asset purchases. The first essay examines a sample of diversified firms that announce asset purchases between 1984 and 2003. The empirical evidence shows that diversified firms are valued at a discount prior to the asset purchase and the value discount significantly increases following the transaction. We also find that the value loss mainly results from the diversified firms increasing their diversity and these firms experience significantly value discount following the asset purchase. In addition the changes in excess value around the asset purchase are noted to be positively related to changes in measures of investment efficiency. The results generated in this study support the diversity cost hypothesis. We also provide the evidence that rent-seeking behavior across divisions for diversified firms plays a crucial role in capital allocations. This allocation distortion contributes to the major source of the value discount for diversified firms. The second essay empirically investigates the relationship among the corporate governance, investment efficiency, and the excess value of diversified firms. Using a sample of diversified firms that announced asset purchases between 1988 and 2003, we find that diversified firms with better governance structure improve their investment efficiencies post asset purchases. The characteristics of well-governed diversified firms include larger board size, higher board independence, less busy board, higher institutional ownership, higher outside director ownership, higher CEO equity-based pay, better audit quality, and better shareholder’s protection. The empirical evidence indicates that the changes in investment efficiency are associated with the problem of cross-subsidization among divisions within diversified firms. Our study documents that governance has a substantial impact on the excess value of diversified firms through its impact on investment efficiency.
Costa, Vicente Xavier Cavaleiro. "What drives mobile in-app purchases? An extended framework of in-app purchase and monetary effort". Master's thesis, 2018. http://hdl.handle.net/10362/42532.
Texto completoPast research has focused on mobile app use intention and acceptance but did not provide insights on the factors influencing in-app purchase and monetary effort. This study contributes to filling this gap by analyzing how relevant personality-based variables such as stickiness and innovativeness influence in-app purchase and monetary effort. We extend the affect–behavior–cognition (ABC) model of attitudes by developing a framework that evaluates the relevance of not only attitude but also stickiness, satisfaction, social identification, and innovativeness on mobile in-app purchase intention and monetary effort. We develop a study with 303 European consumers about mobile apps, using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that attitude, satisfaction, innovativeness, and stickiness help to explain purchase intention and monetary effort of mobile in-app purchases. In addition, the findings suggest that attitude and satisfaction are, respectively, important moderators of stickiness and in-app purchase intention on in-app monetary effort. The findings have implications for companies on what factors to consider when developing a mobile app for monetization purposes.
Chang, Ting-Yu y 張廷宇. "Is In-App Purchases an Unplanned Behavior?" Thesis, 2012. http://ndltd.ncl.edu.tw/handle/63682244171001919505.
Texto completo國立中央大學
資訊管理研究所
100
In recent years, smart phones have gradually replaced feature phones in the mobile market. Along with the rapid growth of smart phones, mobile phone’s application (app) also receive public acceptance. By the end of 2011, the number of apps available on both the Apple App Store and the Google Play all surpassed 50,000. In addition, Apple App Store has reached 25 billion in app download count by March 2012. With the growth of App’s market, the App revenue model has gradually transformed from “one-time purchases” to “in-app purchases.” Of all App categories, Games have netted the most revenue. This study attempts to look into the phenomenon of “in-app purchases,” trying to explain the seemingly impulsive behavior. We extended the “Theory of Planned Behavior (TPB)” with “Flow theory.” In this study, data was collected from 326 valid respondents through web-based questionnaires distributed through relevant discussion groups. PLS and SPSS were employed as data analysis tools. Result revealed that: (1) the extended TPB model is effective in explaining the respondent’s in-app purchases behavior; (2) “flow experience” has a directly effect on respondent’s actual behavior; and (3) descriptive norm is more likely to influence the respondents than injunctive norm in in-app purchase behavior.
CHEN, ZHI-YU y 陳芷榆. "Factors affecting consumer to unattended store purchases". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/hw4u4c.
Texto completo國立中正大學
企業管理系研究所
107
Since "Amazon Go "intelligent unmanned store launched by Amazon on January 22, 2018 in Seattle, USA. There is a series of new retail revolutions around the world. The most representative of which is the intelligent unmanned store "Big Fruit Box" launched by Auchan in Shanghai in June 2017, and the pop-up store "Tao Coffee" launched by Alibaba in July of the same year. Intelligent unmanned store have become a new trend in the global retail industry. The first intelligent unmanned store of Taiwan, “X-Store” opened in January 2018 in Taipei’s Xinyi District, and the second intelligent unmanned store opened on July 17 of the same year. In just three weeks after the opening of the intelligent unmanned store, more than three thousand people visited. The concepts of new retail such as intelligent unmanned store have only begun to flourish in recent years, so there has not been much research in the past. Moreover, because it has been a new business model, most of the research is based on the consumer's willingness and acceptance of the intelligent unmanned stores. It has not specifically addressed the factors that affect the purchase of consumers to intelligent unmanned store. Therefore, this study uses semi-structured interviews. There are interviews with ten men who have gone shopping in intelligent unmanned store. To analyze the factors affecting consumers' purchase to intelligent unmanned store by understanding the motivation of their purchase and the process of thinking after purchase. This study found that: 1. Perceived usefulness has an impact on consumer for intelligent unmanned store purchase. 2. Perceived ease of use has an impact on consumer for intelligent unmanned store purchase. iv 3. Personality has an impact on consumer for intelligent unmanned store purchase. 4. Social norms has an impact on consumer for intelligent unmanned store purchase. 5. Availability has an impact on consumer for intelligent unmanned store purchase.
Lin, Jau-Ming y 林昭明. "A Study of Consumer’s Purchases Preference for Motorcycle". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/80539112871064659484.
Texto completo義守大學
管理研究所碩士班
95
Abstract While globalization and knowledge economy have become the development trend of the world, enterprises face many challenges and therefore implement innovative strategies to satisfy different purchasing preferences. It is also the case for motorcycle industry. For motorcycle, the purchasing is a low-involvement consumption behavior. As a result, the whole decision-making process for customer purchasing behavior is a key for motorcycle companies’ marketing strategies. This study considers three aspects for purchasing behavior: (1) customer perceptions i.e. price perception, valuation perception and quality perception, (2) purchasing tendency i.e. brand trust and brand popularity, and (3) promotion factors i.e. price promotion, non-price promotion and reference price. The results show that (1) there is a significant relationship between customer’s perception and promotion factors; (2) there is a significant relationship between purchasing tendency and promotion factors. In addition, the part of evidences show that there is a relationship (1) between customer perception and purchasing tendency, (2) between customer perception and brand preference, (3) between purchasing tendency and brand preference, and (4) promotion factor and brand preference. Also, the results show that customer attributes differentiate the effect of customer perception, purchasing tendency and promotion factor on brand preference. Finally, the study takes an insight on marketing strategies of Taiwan motorcycle companies i.e. KYMCO, SYM, YAMAHA and others. Based on these results, some suggestions and strategies for these companies’ marketing are offered.
Herfors, David. "Challenges of PayPal". Thesis, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33005.
Texto completoCristi, Marie Abigail V. "Self-gifts : consumer purchases of clothing gifts for themselves". Thesis, 1995. http://hdl.handle.net/1957/35238.
Texto completoGraduation date: 1995